ENT IA Component NO 2 - March 2021

This document outlines an assessment for an entrepreneurship course. Students will analyze digital funding solutions for startups in India. They will prepare a group report on two startups of their choice that have received digital lending. The report will include an introduction to digital lending among Indian startups, the evolution of digital lending globally and in India, the current landscape and model types, technologies enabling digital lending, background on the two startups, their growth stories and funding patterns, the impact of digital lending on the startups, and future prospects. Students will also create a one page investor pitch with PowerPoint slides to be included with the report. The goal is for students to understand dimensions of digital funding solutions and factors shaping India's lending technology

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ENT IA Component NO 2 - March 2021

Uploaded by

Mamata Sreenivas

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MBA, 4th Semester (Batch of 2019-2021)

Course Code: 19 JBS401 Course: Entrepreneurship

Assessment 2: DECODING STARTUP DIGITAL FUNDING SOLUTIONS

Setting the Context: Digital Lending in India has come a long way from being limited to
account aggregation and B2B loans. The Indian consumer is fast becoming the low hanging fruit
for many of India’s lending tech startups. India’s digital lending wave is fueled by massive
demand from the consumer side as income growth has been weak in the past year. The growing
role of credit is best indicated by the fact that on average 5.6 Mn credit cards are being issued
annually.

Why this Assessment Description of the Assessment Assessment

Assessment Component Marks
No 2.1
-To make learners understand the (Group Analyzing the case of different types of startup 10 Marks
Dimensions of Digital Funding Report) companies being very significant from point of view
Solutions, Investor Funding of emerging digital lending landscape in the startup
Patterns and Fund Raising Pitch. ecosystem.

Student Groups need to prepare the following

- To give in depth insight into Part A: Summary of Detailed Report incorporating
factors affecting India’s Lending the elements mentioned below.
Technology Landscape as most Part B: One Page Investor Pitch with 12 Points
advanced way of Funding the Slides Handouts to be included in presenting the
startups. Business Plan to Investors.
Kindly Note: Students should identify any 2 Startups of their choice and some of the indicative areas
could include but not limited to Fintech, Marketing, Retail & E-Commerce, Agriculture, Health Care
Solutions, Food, Technology Driven, Environmental and Sustainability Startups, and they should be
funded by the Digital Lending organizations mentioned in the List above and cover these elements in
their Group Report with outline of these Headings:
GROUP REPORT
1. Introduction to Digital Lending among Indian Startups
2. Evolution of the Digital Lending Landscape around the globe and in India.
3. Current Digital Lending Landscape and Scenario, Model Types in India (Domain and Key
Components)
4. Technologies Levelling the Digital Lending Playfield (Eg: Artificial Intelligence, Machine Learning
etc)
5. A. About the startup company
B. History and Background
C. Rationale behind the startup
D. Key Founders/ Members
E. Growth Story (1-2 Paragraphs)
F. No and Types of Digital and Funding Patterns of the startup in Last 3 years
6. Potential Impact of Digital Lending on the 2 Startup chosen by students
7. The Way Forward and Future Prospects.
8. One Page Investor and Fund Raising Pitch PowerPoint slides Handouts to be added
with the report itself.

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