Inquiries,

Investigations and
Immersion
 Subject: Practical Research 1

Governor Pack Road, Baguio City, Philippines 2600

Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786; Grade Level/Section: Grade 12 ABM
442-2564; 442-8219; 442-8256; Fax No.: 442-6268

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

Subject Teacher: Josephine S. Galanza
2021

MODULE 3

Dear Student,
Welcome to the INQUIRIES, INVESTIGATIONS AND IMMERISON Course
offered by The University of the Cordilleras, Integrated School, Senior High School. This
course module emphasizes on self-directed, research-based, and outcome-based learning.
The key in successfully passing this subject lies in your commitment in learning and
complying with the requirements. It is our desire that you pass this subject fully equipped
with the necessary 21st Century skills. This module was designed to provide you with a
fun and meaningful learning experiences and opportunities. You will be enabled to process
the content of this module while being an active learner.
Enjoy and maximize the learning while in your own homes.

Josephine S. Galanza

In this module, you will be encountering the following parts and icons. (Parts depending per subject)

This part enumerates the objectives of the module. This part shall give you an idea
TARGET of the skills or competencies you are expected to acquire upon completion of this
module.

This part includes an activity that aims to check what you already know about the
TESTER lesson to take.

In this portion, a new lesson will be introduced. This section provides a discussion
TEACHING of the lesson. This section aims to help you explore and understand new concepts
and skills.

Practical Research 1
 Subject: Practical Research 1

Governor Pack Road, Baguio City, Philippines 2600

Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786; Grade Level/Section: Grade 12 ABM
442-2564; 442-8219; 442-8256; Fax No.: 442-6268

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

Subject Teacher: Josephine S. Galanza
2021

MODULE 3

This involves the reflective part of the module. It contains various activities that
TAKE AWAY will allow you to reflect and state what you have learned.

This is the assessment presented at the end of each module. This section aims to
TOUCHSTONE check how much have you learned from the module. This will also evaluate your
level of mastery in achieving the learning competency.

THE DESIGN THINKING PROCESS: Solving Complex

Problems
In A User – Centric Way
OBJECTIVES

After completing this chapter, you’ll be able to:

1. understand the relationship of the Design Thinking Process;

2. communicate clearly about the different stages of the Design
Thinking; and
3. have a process and mindset suited to innovation and creative problem-
solving.

CONTENT

1. What is a user Testing?

2. Why is it Important?
3. Benefits of User Testing
4. User Testing Methods

LECTURES

STAGE 5: TEST

Testing is the fifth stage in the Design Thinking process – and a crucial component of
product development. In this module, you’ll learn everything you need to know about testing
your prototypes and gathering real user feedback.

Practical Research 1
 Subject: Practical Research 1

Governor Pack Road, Baguio City, Philippines 2600

Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786; Grade Level/Section: Grade 12 ABM
442-2564; 442-8219; 442-8256; Fax No.: 442-6268

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

Subject Teacher: Josephine S. Galanza
2021

MODULE 3

What is user testing?

Testing is, quite simply, the process of testing your prototype on real users.

Importance:
 During the test phase, you’ll see how your target users interact with your
prototype, and gather valuable feedback.

 You’ll learn where your prototype succeeds and where it needs to be improved.

 The insights gathered during the testing phase will enable you to iterate on your
prototype.

Benefits of user testing?

Together, prototyping and testing add huge value to the design process. Not
only does user testing help you to remain user-centric; it also makes good business
sense. By testing your ideas early and often, you are able to identify design flaws and
usability issues before you take the product to market.

1. User testing saves time and money

By catching errors and usability issues early on, you ensure that the
product you eventually launch is the most bug-free, user-friendly product it can
be.
 
2. User testing reveals unexpected insights
No matter how thorough your initial user research was, or how convinced
you are that you’ve designed the optimal solution to your user’s problem, there
are always new insights to be uncovered.
 
3. User testing improves user satisfaction
Design Thinking is all about putting the user first. By gathering first-hand
user feedback, you can make informed design decisions—improving user
satisfaction in the long run. As a researcher, prototyping and testing will keep
you focused on the user at all times.

User Testing Methods

Practical Research 1
 Subject: Practical Research 1

Governor Pack Road, Baguio City, Philippines 2600

Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786; Grade Level/Section: Grade 12 ABM
442-2564; 442-8219; 442-8256; Fax No.: 442-6268

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

Subject Teacher: Josephine S. Galanza
2021

MODULE 3

1. Concept Testing
In the very early stages of the design process, you’ll want to test out your initial
concepts before actually designing them. Low-fidelity prototypes—a simple
sketch, or even static images—can be used to communicate your idea to your
target users. You’ll then interview your users to gauge how they feel about the
concept. Is it a product or feature they’d be interested in using? Does it have the
potential to solve the user’s problem?

2. A/B Testing
A/B testing is used to compare two different versions of a design. This method
can be used at any stage of the design process, whether you have paper
prototypes or fully clickable digital ones. In A/B testing, you’ll create two
different prototypes and test each version on a different set of users.

3. Usability Testing
A crucial user testing method that should be used repeatedly throughout the
design process, usability testing shows you how easy your design is to use.
Usability testing is usually an observational exercise: you’ll ask your users to
complete certain tasks, and observe them as they do so. Throughout the test,
you’ll see which aspects of the design caused problems for the user, as well as
which aspects appear to be user-friendly. In doing so, you’ll identify usability
issues which you’ll seek to fix in the next iteration of your prototype.

4. First-click testing
When designing an app or a website, you want to make sure that the user takes
the intended action whenever they land on a certain page or screen. First-click
testing shows you what your users first steps are when they encounter an
interface; in other words, where do they click first? This helps you to determine
which visual elements and content should take priority, where buttons, icons,
and menu items should be located, as well as the kind of language you should
use for buttons and labels. First-click testing can be conducted using both low
and high-fidelity prototypes.

5. Tree testing

Practical Research 1
 Subject: Practical Research 1

Governor Pack Road, Baguio City, Philippines 2600

Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786; Grade Level/Section: Grade 12 ABM
442-2564; 442-8219; 442-8256; Fax No.: 442-6268

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

Subject Teacher: Josephine S. Galanza
2021

MODULE 3

Once you’ve come up with the information architecture of your digital product,
you can use tree testing to see how user-friendly it really is. You’ll present the
user with a “tree” of information—representative of how your site menus would
be laid out—and ask them to find specific items. If users struggle to locate
certain information, you’ll need to rethink your information architecture. Tree
testing is often conducted as a remote, unmoderated study, but it can also be
done in person using paper prototypes.

User Testing Facilitation Guide

Now you’re familiar with some common user testing methods, let’s get down to
the logistics. When it comes to running user tests, there are certain steps you need to
follow—regardless of your chosen method:

1. Set an objective: The very first thing you’ll need to do is set a clear

objective. What do you want to learn from your user tests? What question do
you hope to answer? Setting a clear objective will help you to build the right
kind of prototype and choose the most appropriate user testing method.
 
2. Build your prototype: You know what you want to test; now it’s time to
build your prototype. If you’re in the very early stages of testing an idea, you’ll
stick to low-fidelity prototypes. Once you’ve decided on a concept, you’ll want
to test the finer details, such as information architecture or microcopy, using
mid and high-fidelity prototypes.

 
3. Create a plan: For the sake of consistency, it’s important to create a plan
for your user testing session. Your plan should include your objective or
question; the method you intend to use to test your prototype; the number of
users you’ll test on; a list of all the equipment you’ll need; and how you’ll
document and measure your findings. Depending on your chosen method, you
may also want to create a script in order to keep the session focused.
 
4. Recruit participants: Another crucial aspect of user testing is recruiting
the right participants. You want to test on users who represent your target
audience, so spend a bit of time identifying some key criteria.
 
5. Gather all the necessary equipment: Having recruited your
participants, you’re ready to get the session underway. Refer back to your plan
and make sure you’ve got everything you need to conduct the tests: screen
recording software if you’re conducting remote testing, pens and paper for
taking notes, and, of course your prototype.
 

Practical Research 1
 Subject: Practical Research 1

Governor Pack Road, Baguio City, Philippines 2600

Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786; Grade Level/Section: Grade 12 ABM
442-2564; 442-8219; 442-8256; Fax No.: 442-6268

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

Subject Teacher: Josephine S. Galanza
2021

MODULE 3

6. Document your findings: Throughout each user test, be sure to

document your findings. You’ll need a thorough record of each test in order to
analyze your observations and compare the results of each session.

REFERENCES

https://www.interaction-design.org/literature/article/what-is-design-thinking-and-why-is-
it-so-popular?fbclid=IwAR1LKUqR7RCMo_K-c3btFTX5aSk7T79T-IL-
ByG732KLQIhaqtOTFnjcurw
https://www.interaction-design.org/literature/article/stage-3-in-the-design-thinking-
process-ideat
https://www.interaction-design.org/literature/article/design-thinking-new-innovative-
thinking-for-new-problems
https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-
process
https://careerfoundry.com/en/blog/ux-design/what-is-ideation-in-design-thinking/

Practical Research 1