Quiz 3
QN=1 ________ is a lasting, general evaluation of people (including oneself), objects,
advertisements, or issues.
a. principle
b. belief
c. personality trait
d. attitude
QN=2 The functional theory of attitudes was initially developed to explain how ________.
a. people identify with products
b. attitudes facilitate social behavior
c. attitudes are learned from family and friends
d. attitudes change over an individual's lifetime
QN=3 The ________ function of attitudes applies when a person is in an ambiguous
situation and needs order, structure, or meaning.
a. knowledge
b. utilitarian
c. value-expressive
d. ego-defensive
QN=4 What do the "A, B, Cs" of the ABC model of attitudes stand for?
a. attitudes
b. affect
c. assumptions
d. approval
QN=5 According to the basic ABC model of attitudes, ________ refers to the beliefs a
consumer has about an attitude object.
a. affect
b. behavior
c. affinity
d. cognition
QN=6 What is the first step in the standard learning theory hierarchy approach (e.g., one
where attitudes are based on cognitive processing information)?
a. affinity
b. intentions
c. cognition
d. behavior
QN=7 An active attempt to change attitudes is called ________.
a. behavior modification
b. persuasion
c. communication
d. cognition
QN=8 The first stage in the consumer decision-making process is ________.
a. information search
b. evaluation of alternatives
c. problem recognition
d. product choice
QN=9 Having too many choices in the marketplace is referred to as ________.
a. purchase dilemma
b. consumer hyperchoice
c. pseudo-choice
d. secondary demand
QN=1 When is a consumer most likely to engage in extended problem solving?
0
a. This decision mode is most common when the decision is related to the person's self-
concept and there is a high degree of risk.
b. This decision mode is most common when the decision is related to the person's past
behavior and product reinforcements.
c. This decision mode is most common when acceptable products are already contained
within the consumer's evoked set.
d. This decision mode is most common when the decision is related to products that are
considered to be low self-concept involvement.
QN=1 A consumer who uses a few simple decision rules to arrive at a purchase decision is
1 using which of the following?
a. routine response behavior
b. limited problem solving
c. graduated response behavior
d. extended problem solving
QN=1 ________ occurs whenever the consumer sees a significant difference between his or
2 her current state of affairs and some desired or ideal state.
a. Information search
b. Evaluation of alternatives
c. Evaluation of the evoked set
d. Problem recognition
QN=1 According to the consumer behavior model presented in the text, the ________
3 includes the shopping experience, point-of-purchase stimuli, and sales interactions.
a. antecedent state
b. postpurchase process
c. cognitive process
d. purchase environment
QN=1 Which of the following is considered a postpurchase process?
4
a. the shopping experience
b. mood
c. consumer satisfaction
d. shopping orientation
QN=1 Which of the following is an unpleasant psychological state?
5
a. density
b. arousal
c. crowding
d. expectancy
QN=1 Which of the following is the best example of a hedonic shopping motive?
6
a. A consumer shops to "hang-out" with friends at a local mall.
b. A consumer shops because he is angry.
c. A consumer shops to provide food for survival.
d. A consumer shops because she is discouraged and depressed.
QN=1 A store environment that has been made to resemble a living room where customers
7 can relax, hang out with friends, or even learn is referred to as a(n) ________.
a. marketscape
b. being space
c. mindscape
d. activity space
QN=1 Which of the following is considered a limitation of e-commerce?
8
a. expensive to order and then return
b. lack of real-time pricing
c. lack of reasonable delivery times
d. lack of price information
QN=1 The psychological dimension of time or how it is experienced is an important factor
9 in what mathematical study?
a. polychronic activity
b. queuing or queuing theory
c. temporal tasking
d. physical metrics
QN=2 What type of information search is a female customer engaged in when she scans the
0 newspaper ads every day for new information on fashions, even though she isn't
thinking of buying anything anytime soon?
a. prepurchase search
b. ongoing search
c. internal search
d. delayed search
