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UNIT 1 - LESSON 3 - Qualitative and Quantitative Research

This document provides an overview of qualitative and quantitative research methods. It defines qualitative research as focusing on words, meanings, and interpretations through open-ended questions. Quantitative research is defined as using statistics and numerical data to test objective theories. Examples of each type of research are provided. Key differences between qualitative and quantitative research are discussed such as sample sizes, generalizability, and use of words versus numbers. Learners are asked to consider which type of research they are more inclined to conduct based on examples.

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2K views20 pages

UNIT 1 - LESSON 3 - Qualitative and Quantitative Research

This document provides an overview of qualitative and quantitative research methods. It defines qualitative research as focusing on words, meanings, and interpretations through open-ended questions. Quantitative research is defined as using statistics and numerical data to test objective theories. Examples of each type of research are provided. Key differences between qualitative and quantitative research are discussed such as sample sizes, generalizability, and use of words versus numbers. Learners are asked to consider which type of research they are more inclined to conduct based on examples.

Uploaded by

mikkaella
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Unit 1: Nature of Research

Lesson 3
Qualitative and Quantitative
Research

Practical Research 1
Senior High School Applied - Academic
How do we find
answers to the
questions we
have about
everyday
phenomena?

EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 2
● Differentiate qualitative from
Learning quantitative research.
Objectives
At the end of the
● Explain the characteristics of
lesson, you should qualitative and quantitative
be able to do the
following: research.

EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 33
Types of Research

● Qualitative research
● Quantitative research

EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 4
Qualitative Research

● It focuses on words
along with its
construction, meanings,
and interpretations.
● It asks open-ended
questions to extract
meanings, perceptions,
and interpretations.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 5
Qualitative Research

Strategies of Inquiry Data Collection

● Phenomenology ● Interviews
● Grounded theory ● Focus group
● Ethnography discussions
● Case study ● Content analysis
● Narrative research

EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 6
Qualitative
Research

EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 7
1. Perspectives of teachers on the
implementation of anti-bullying
policies
Examples of 2. Cultural practices of an indigenous
Qualitative group and their respective
Research meanings
3. Perceptions on the importance of
freedom of speech
4. Interpretations of political speeches
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 8
Remember

Qualitative research may possibly


use numbers and figures but its
analysis still focuses on words,
meanings, interpretations and
perspectives.

9
Quantitative Research

● It is a means for testing


objective theories by
examining the
relationship among
variables.
● It makes use of statistics
in the collection, analysis,
and interpretation of
numerical data.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 10
Quantitative Research

Strategies of Inquiry Data Collection

● Survey research ● Surveys


● Experimental ● Experiments
research

EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 11
1. Effects of physical exercise
on sleep quality
Examples of 2. Preferences of college
Quantitative students towards computer
Research
operating systems
3. Impact of social media use
on rising fashion trends
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 12
Tip

Qualitative techniques rely on


words. Quantitative techniques use
numbers.

13
Comparing qualitative and quantitative research

Qualitative Research Quantitative Research

Advantages ● It provides a richer and deeper ● Findings are generalizable and


understanding of the phenomenon. reflective of the population due to
● Participants can provide deeper, the large number of participants.
more detailed, and specific answers ● Use of statistical methods in the
to the questions. collection and analysis of data gives
validity and reliability to the findings.

Disadvantages ● Number of participants (sample size) ● Depth of the answers of the


is smaller compared to quantitative participants is limited due to the
research. large sample size and the use of
● Narrative findings from a small closed-ended questions.
number of participants are not ● Data expressed as numbers may not
generalizable for the whole always capture the complexities of
population. the phenomenon under study.

EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 14
Based on your own track and strand,
which among the type of research are
you more inclined to do?

15
Practice

Based on the characteristics of qualitative


and quantitative research, think of
two phenomena which may be studied
using each research design.

EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 16
Quick Check

This type of research asks open-ended


questions to extract meaning, perceptions,
and interpretations.

EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 17
Quick Check

1. The experiences of adults


Classify the different going into retirement
research topics as
1. Frequency of using mobile
qualitative or banking applications
quantitative
1. The role of art in elementary
research education

EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 18
18
Wrap Up

The two main types of research are


qualitative and quantitative research.

Each type of research has strategies of


inquiry and employs specific methods of
data collection.

19
Bibliography

Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 3rd ed.
California: SAGE Publications Inc., 2009.

Leavy, Patricia. Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and
Community-Based Participatory Research Approaches. New York: The Guilford Press, 2017.

Neuman, W. Lawrence. Social Research Methods: Qualitative and Quantitative Approaches, 7th ed.
Essex: Pearson Education Limited, 2014.

O’Leary, Zina. The Essential Guide to Doing Research. London: SAGE Publications Ltd., 2004.

Vanderstoep, Scott W., and Deirdre D. Johnston. Research Methods for Everyday Life: Blending
Qualitative and Quantitative Approaches. San Francisco: Jossey-Bass, 2009.

20

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