About Me

Hi, I know my life may look cool from social media but to be
honest in real life I am pretty socially awkward and shy.
Suffering from severe social anxiety from a young age forced
me into thinking of ways to make money without having to
leave the house. I guess this is what led me into
entrepreneurship & eCommerce.
I love to give back

My biggest passion is holding workshops all over the world

teaching eCommerce & Instagram Growth Techniques. I love
it because I am teaching people proven strategies which
have helped me throughout the years.

I am trying now to give back to people in a way that’s real

and authentic and just being me.
Best known for:

I turned a $26 investment into a million dollar fitness brand

(Simplyshredded.com) which I started in 2009.

I also founded Bodyblendz.com back in 2014 which is one of

the most popular beauty brands in the world.

I also grew the Simplyshredded Instagram page to over 2

million followers.

I gained 43,000+ Instagram followers in only 7 days (Mar 26 –

Apr 01, 2019). (Screenshot of my Insights on the next page)
Explosive Instagram Growth (Screenshot)

When you understand how the Algorithm works it makes it

much easier to grow on Instagram!
You can read my story in the Daily Mail

Click on the Interview Link: https://www.dailymail.co.uk/How-28-

year-old-built-multi-million-dollar-fitness-empire-bedroom.html
“Tony is a genius when it comes to marketing and
scaling online businesses! I have seen his journey
unfold throughout the years and he truly is one of
the best in the game”.

Jason Stone
@millionaire_mentor 5,000,000+ Followers
Let’s Begin!
Here are 10 Powerful Tips that will help you excel in
eCommerce! Total read time is about 12 minutes and please
read this guide at least 2 or 3 times to really soak in the
information!
 Tip #1 Select the right
platform to build
platformt your
line here
online
onlinestore.
store

There are a lot of ecommerce website platforms out

there, and many of them are really good. In fact, they
are amazing but my favorite would have to be Shopify.
Over the years I have used them with all of my online
businesses with complete satisfaction.
Why I recommend Shopify?
Well simply because it is very easy to use and has lots of amazing
powerful features. Just to name a few:
 Easy-to-use interface and no technical headaches
 A scalable framework that's designed to help you grow
 Premium & Beautiful themes available for your store
 Plenty of customization options
 Very affordable
 24/7 free support email/phone/live chat

Inside look at Shopify’s Dashboard

Simplicity is key!
To be honest it's pretty easy to make a beautiful site especially if
you purchase a cool theme and then use Shopify's Drag & Drop
Theme Builder software.
The beauty of this is that you will be able to make an awesome
and visually aesthetic ecommerce store with no major skills
needed.
You can easily install a beautiful theme within seconds with their
wide selection of Premium Themes or Free Themes.

Beautiful themes which are easy to install

Adding products to your store is a piece of cake. Setting prices,
categories, inventory stock numbers can all be set up with complete ease.

Even Shopify’s powerful apps are very easy to install and will help
take your store to the next level!
 Tip #2 You need to sell a
product that willline
platformt actually
here
make you money!

Why is this so important?

Because the last thing you want to have to deal with is having
dead stock which you can’t move! Not to mention the wasted
money and time that would have gone along with a failed project.
 The best way to take out the guesswork, is to use a more
methodological approach. Following a set of guidelines or rules
while deciding what products to sell online will definitely help.

You can have a professional website, targeted traffic, famous

influencers promoting your brand, but if your product sucks…
No money, no honey!

Important factors to consider:

1. Sell the solution, not the product!
With this option you’re simply selling a product which solves
a problem the customer may be facing.

This great quote from Theodore Levitt sums it up perfectly:

“People don’t want to buy a quarter-inch drill, they want
to buy a quarter-inch hole!”
2. Sell to the passionate!
It’s amazing how much money passionate shoppers will
spend on what they love! PC Gamers will drop hundreds of
dollars on the latest Gaming Chairs for that extra
comfort. Shoe lovers will spend crazy amounts of money on
the latest Yeezy Boost 350 V2 shoes.
What makes a good product to sell online?

Good products are:

 Visually powerful: A product that will stand out and create buzz
(Charcoal masks, Coffee Scrubs, Charcoal toothpaste)
 Within the $30 - $150 range: Products sold at this price range
will most likely have healthy profit margins and the potential for
a high average order value.
 Easy to ship: Ideally you'd want to sell something that is small
and easy to ship.
 Quality product: If you make something amazing and high
quality, not only will your customers be satisfied but they will
stick around and turn into loyal customers.
 Large target market: This is important because we need to
focus on the POTENTIAL! Naturally, a larger target market will
also increase your revenue and cash flow potential.
 Something unique that is not available locally: You wouldn’t
want to sell something they can easily buy at Walmart or Target.
 6 months of consistent work
can put you two years ahead.
Invest your time wisely.
 Tip #3 Take advantage of
Influencer Marketing
platformt for
line here
powerful results!

Influencers are people who are well-respected in a given

industry and are seen as an expert in that field.

When an influencer recommends a product or service on their

social media profiles, it can come across as an authentic
recommendation like as if it was from a friend. This is why
influencer marketing can be so effective!
 My Tips
 Micro-Influencers: I only target the ‘Micro Influencers’ whose
accounts are between 10k - 80k followers
 Numbers game: When using this strategy to promote your
products always use MANY smaller influencer’s vs. 1 large one.
 Ego Driven: The larger influencers are usually harder to work with
and overpriced. They will quote you a price based off of their ego
and not their actual worth.

 Branch out: Don’t stick to Instagram influencers only! There are a

lot of YouTube influencers out there who have amazing channels
with powerful reach.
 Striking Images: When you get the influencers to promote your
product you want to make sure that the content is visually striking
and will capture attention. Below is an example of how I get my
influencers to promote my products for Simplyshredded.
 Tip #4 Collecting
customer information
is a must!

It’s critical that you collect

customer information and build
databases to aid future product
launches or promoting future
sales.
How to collect emails?
Simple. In exchange for a customer’s email you can:

 Host competitions/giveaways to increase email sign ups

 Offer discount codes
 Offer ‘knowledge products’ like free ‘How To Guides/eBooks’
and or tips and tricks in specific niches.

What is the best app to collect emails?

Mailchimp is my first choice as it allows you to:
 Use beautiful pre-built email templates for your newsletters
 Win back lost sales with the abandoned cart automatic email
feature
 Segment your audience and send super-targeted,
personalized email campaigns
 Easy to use Reports system to analyze your email campaign
results
 Tip #5 Make your
eCommerce
customer site
information
mobile friendly!

Unless you have been living under a rock, you would have
noticed that nearly everyone is glued to their smartphones.

Having a well-designed mobile site will help you build credibility

with your customers and will help you be seen as modern and
relevant.
The Research
63 percent of mobile users will leave your site if it takes more than
3 seconds to load and 35 percent will abandon a purchase
transaction if the shopping cart isn’t optimized for mobile devices.
These are statistics we must not ignore! Especially considering
that 68% of e commerce traffic is from Mobile Devices!

These tips are critical to follow:

 Make your site responsive and easy to navigate
 Make sure your store loads fast
 Make sure it’s easier to search for things on your store
 Simplify the checkout process
 Making your store visually stunning too with awesome product
photos and easy to read product descriptions and pages
Tip #6 Reduce shopping
cart abandonment!
customer information

Shopping cart abandonment is when a

customer puts items into their cart, but
leaves the site without completing their
purchase. In other words, it is the arch
enemy of any ecommerce store owner in
their battle to make sales!
What are some reasons a customer would
abandon their purchase?

 Distractions
 Concerns for potential payment security
 Store doesn't accept the customers preferred payment method
 Customer could have found a cheaper price elsewhere

Below are some great ways to reduce the

chances of a shopper abandoning their cart:

 Make sure your store is user-friendly with a simple navigation

and checkout process
 Make sure you accept all types of payments especially PayPal
and credit card
 Provide guest checkout option
 Offer price match guarantee
 Send shopping cart abandonment e-mails with a coupon code
to win them back
 Offer Free shipping! This one is my favorite and probably the
most effective weapon in your arsenal at reducing lost sales.
 The power of free shipping
Online shoppers are 4 - 5 times more likely to buy from a site
offering free shipping.
 Tip #7 Offer exceptional
customer support

Ecommerce is not only about cool branding and selling quality

products but if you can add excellent customer support
services on top of this then you will be sure to have a killer
store.
Excellent customer service can help create loyal customers for life!
How to offer great customer service?

1. Respond as quickly as possible to emails/questions (0-12

hours ideal)
2. Make sure the customer support team is trained well
3. Go the extra mile to make the customer happy and answer all
of their questions
4. If at fault be willing to apologize and compensate for errors
5. Ask for feedback and use it to improve your operations

“Always keep in mind the old retail adage:

Customers remember the service a lot longer
than they remember the price.”
Bonus Tip: Offer Live Chat

Why is live chat preferred?

 Customer can get questions answered immediately
 It's the most efficient communication method
 Most customers don’t like talking on the phone

Think long term when dealing with customers. By

keeping customers happy, they will be loyal and
through word of mouth, will do the marketing for you.
The #1 energy source for entrepreneurs
is their passion for the business.
It's why 2 guys in a garage can compete
against a fortune 500 company with
unlimited resources.
 Tip #8 Consider the
lifetimelifetime valueline
platformt of
a customer
here
Never think about your customers as a one-off sale. Instead,
look at their lifetime value and the possibilities for repeats
orders.
In that way, you’ll be more proactive in communicating with your
audience. Start building a database from day one and email your
customers as often as possible but never spam them.
Things to consider:
 According to research, a loyal customer is worth up to 7x as
much as their first purchase
 The chances of selling to new customers is 5-20% which is very
low compared to selling to existing customers which is 60-70%

Embrace customer reviews

I highly recommend you try to get your loyal customers to leave a
review on your store. Positive reviews by satisfied customers can
help you gain the trust of your potential customers.

According to Invesp, 90 percent of customers prefer

reading online reviews before visiting a business or
using its services and 88 percent said they trust
online reviews like a personal recommendation.

Recommended Product Review Apps

App Name: Yotpo Reviews

Allows you to easily collect product
reviews and product ratings from your
customers. It is Free to use and easy to
install on the Shopify platform!
 Tip #9 Understanding
conversion
lifetime rate and
platformt line
how to increase
hereit

What is a Conversion Rate?

It is the number of sales divided by the total
number of visitors. For example, if your
store receives 500 visitors in a month and
has 50 sales, the conversion rate would be
50 divided by 500, 10%.
Why is it important?
Well simply because improving your conversion rate also allows
you to get more sales with the same amount of traffic. Which
means you will be getting more bang for your buck when you start
paying for advertising to drive visitors to your store.

“We are always focusing on trying to get as many

visitors to our online stores but if that traffic doesn’t
convert into paying customers, it’s almost useless.”

How to increase your conversion rate?

 Clearly mention the benefits of your product
 Offer various payment options (Paypal/Stripe)
 Drive quality targeted traffic to your store
 Add a guarantee & refund policy
 Make your store look visually stunning and easy to browse
 Use testimonials
 Use high quality images
 Offer a price match guarantee
 Make it easy for customers to contact you
 Offer discounts / coupon codes
Doing business without advertising
is like winking at a girl in the dark.
You know what you’re doing,
but nobody else does.
- Steuart Henderson
 Tip #10 Grow your brand
lifetimewith giveaways
platformt line
and viral contests
here

This marketing hack is one of the fastest ways to boost

awareness for your brand especially for startups.

A recent study compiled by Tailwind shows that Holding a contest

on Instagram can achieve 70% faster follower growth compared
with businesses that don’t run contests.

On top of that, Instagram contests are fairly easy to run and cost
effective.
How to run a killer contest?

1. Prizes: Pick prizes that are relevant to the people that you
want to attract! The right prizes will attract the right followers.
2. Contest details: Explain all the details of the competition
in an easy to read format
3. Catchy Photo of prizes: If you really want this contest to
go viral not only do the prizes need to be cool and appealing
but the photo of the contest needs to stand out! Social media
is all about making noise and capturing people’s attention.

4. Instructions: Make sure that for contestants to enter they

must do at least 3 things:
- Like the post
- Follow your page to enter
- Tag a friend or multiple in the post

Final thoughts

Create an irresistible contest that

they can’t ignore. You can find
and engage your audience with a
simple contest that’s affordable
and easy to set up.
 Get your feet wet
lifetimeand start ASAP
platformt line
here
Believe in yourself because you’ll succeed faster if you do.
The longer you wait, the more competitive your niche gets.

So stop reading this and get started! Do something today that

your future self will thank you for.

The way I see it is, the longer you wait the harder it gets. In a
couple of years from now nearly everything and anything you
can think off will be sold online. Don’t miss out!
 Are you interested in learning
the exact blueprint for starting
a profitable Online Store?

Discover a proven blueprint that has created multiple 6 &

7-figure stores.

This is NOT just another step-by-step course — this

blueprint is designed to help beginners and intermediate
eCommerce store owners take things to the next level.

You won’t be learning from some random Instagram

Guru, instead an expert with over 10 years of experience.
 My eCommerce Masterclass
is helping change the lives of
my students!

LEARN proven techniques and strategies TO BUILDING A

REAL BRAND Online!

Not sure if this will work for you? Here are just a few
student success stories! Are you next?
Below are my Students Results!

Real People. Real Results.

 My eCommerce Masterclass
is helping change the lives of
my students!
a profitable eCommerce Store?
LEARN proven techniques and strategies TO BUILDING A
REAL BRAND Online!

Not sure if this will work for you?

Here are just a few student success stories!

 What you will learn
 How to build, and launch an online business
 Where to look for hot product ideas that actually sell
 Hot to create a premium brand
 How to use Social Media Influencers to generate sales
 Hot to create Facebook, Google & Instagram Ads
 My Instagram Growth Playbook
 And much, much more!
More student results
Sorry but I am just super proud of these guys!
If you want to be powerful.
Educate yourself!

Keep an eye out on your inbox! I will be sure to send you some
more valuable eCommerce tips & strategies and share with you
some amazing results some of my Online Students have had!

I’d like to leave you with one of my favorite quotes and please
never forget this one!!

“If you think that education is expensive, try

ignorance”