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Promotion MCQ

This document discusses promotion and technology in marketing. It provides examples of different promotional methods like advertising, sales promotion, public relations, and personal selling. It also lists different media options for promotion, including television, newspapers, magazines, radio, websites, and social media. Key considerations for choosing a promotional method include the target market, product life cycle stage, and budget. The purpose of promotion is to inform consumers about a product.

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Joshua Ruiz
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112 views2 pages

Promotion MCQ

This document discusses promotion and technology in marketing. It provides examples of different promotional methods like advertising, sales promotion, public relations, and personal selling. It also lists different media options for promotion, including television, newspapers, magazines, radio, websites, and social media. Key considerations for choosing a promotional method include the target market, product life cycle stage, and budget. The purpose of promotion is to inform consumers about a product.

Uploaded by

Joshua Ruiz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Chapter 14: The marketing mix – Promotion and technology in marketing

1 Promotion of a product can include all of the following except:


1) advertising a new product
2) offering money-off vouchers on packaging to encourage increased sales
3) sponsoring a football team
4) redesigning a product to make it look more modern

2 One of the aims of promotion is to:


1) lower the price of the product
2) update the product
3) inform consumers about the product
4) lower the costs of producing the product

3 The advertising process requires certain stages to be followed. Which order should these
be completed in?
1) Evaluate success of the campaign, set objectives, decide the promotion budget,
design the adverts
2) Decide the promotion budget, design the adverts, set objectives, evaluate the success
of the campaign
3) Design the adverts, decide the promotion budget, evaluate the success of the
campaign, set the objectives
4) Set the objectives, decide the promotion budget, design the adverts, evaluate the
success of the campaign

4 Before deciding on the most appropriate advertising media, it is important to:


1) change the price of the product
2) redesign the product
3) establish the target market for the product
4) introduce an extension strategy for the product

5 Which one of the following is an advantage of television advertising?


1) It is cheaper than most other forms of advertising
2) It allows easy comparison with competitors’ products
3) It can be aimed at particular target audiences at different times of the day
4) All members of the target audience will see the adverts

6 If a company selling computers to other firms wanted to advertise the technical details of
its products to customers, it would be most likely to use:
1) a business newspaper
2) billboards and posters
3) radio
4) cinema adverts

7 A large national toy retailer wants to inform potential consumers of its huge product range.
It would be most likely to use:
1) billboards and posters
2) children’s television
3) evening radio programmes
4) national newspapers
(continued)

Cambridge IGCSE Business Studies 4th edition © Hodder & Stoughton Ltd 2013 1
8 A small firm is about to launch nationally a new sports drink containing ‘reserves of energy
for all sports players’. Which method of promotion do you think would be most
appropriate?
1) National television advertising at peak times during the Olympic Games
2) Sports magazines with a national coverage
3) National newspapers
4) A local radio station

9 Which of the following is an example of sales promotion?


1) Advertising a new product on television
2) Using specialist magazines to advertise the product
3) Billboards and posters
4) Special offers and free gifts

10 All of the following are important when considering which method of promotion to use
except:
1) the stage of the product life cycle the product is in
2) the total promotional budget
3) the target market being aimed at
4) the packaging of the product

11 One of the advantages of sales promotion is that it:


1) encourages consumers to buy the product more often
2) informs the public of a new product
3) allows the firm to lower the price
4) does not cost the firm anything, unlike advertising

12 One factor that a marketing manager is most likely to consider when deciding on the
promotion budget is:
1) likely cost effectiveness
2) how much businesses in other industries spend on promotion
3) the method of production used
4) whether workers are internally or externally promoted

13 Personal selling is most likely to be used for which of the following products?
1) Daily newspaper
2) Bars of chocolate
3) Food products from a supermarket
4) Robotic machinery

14 All of the following are examples of forms of media technology that can be used to
communicate with customers except:
1) business website
2) internal e-mail
3) social networking sites
4) SMS messages

Cambridge IGCSE Business Studies 4th edition © Hodder & Stoughton Ltd 2013 2

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