Course Code: BBA 1101

Course Title: Principles of Accounting

Chapter Topics
One Accounting In Action:
What is accounting, Users of Accounting, Book keeping vs. Accounting, Accounting
Principles, Accounting Equation, Financial Statements, and Tabular Analysis.
Two The Recording Process:
The Account, Debit –Credit, Event Vs. Transaction, Accrual Vs, Cash Basis, The
Journal, The Leger, The Trial Balance and Related Exercises

Third Adjusting the Accounts:

Timing Issue, The Basics of Adjusting Entries, The adjusted Trial balance &
Financial Statement & Related Exercise
Four Preparation of Worksheet:
Using a work sheet, Closing The books summary of the accounting cycle, the
classified balance sheet and Related Exercise
Accounting for merchandizing operation:
Five Merchandizing operation, recording purchases of merchandise, recording sales of
merchandise, completing the accounting cycle, forms of financial statement,
Six Subsidiary ledger and special journal:
Subsidiary ledger- advantages of subsidiary ledgers, special journals- sales journal,
purchase journal, cash receipt journal and cash payment journal.
Seven Bank reconciliation statement:
Meaning need different methods and exercise

Prescribed Text
Accounting principles – J. J. Weygantt, D. E. Keiso and Paul kimmel
Additional References:
Principles of accounting – Needles and Andersons
Fundamental accounting principles- K. D. Larson and W. Miller
 Course Code- BBA-1103
Course Title- Introduction to Business

1. Fundamental of Business:
The basic concept of business, its branches and their place in the economy of Bangladesh, Mission and
objectives of business, people form the core of business, Business Vs economics, and challenges of local
and global business, different economic systems: capitalism, socialism, communism and mixed economic
systems, basic economic indicators.
2. Forms of Business Ownership:
Various types of business ownership and their formation, sole proprietorship partnership -, join stock
company, cooperative and state ownership –formalities and distinguishing features of each form of
ownership and disadvantages, merger and other unincorporated business, franchising, merger and
acquisition.
3. Social Responsibility and Ethics of Business:
Concept, areas of social responsibility – responsibility to customers, environment, investors, government
and general public, Advancing social responsibility, business ethics, influencing factors, establishing
business ethics
4. Fundamentals of Management and Organizing and marketing:
Defining management and its importance, management functions and levels, Management roles, core
management skills, concepts of organizing, principles of organizing, methods of organizing, marketing,
core concepts of marketing, marketing activities and mix, marketing philosophy, and marketing strategy.
5. Trade practices in Bangladesh: Import and export policies, import procedure, export procedure,
problems of import and export trade, measures to overcome the problems.
5. International Business:
The nature and scope of international business, basic concepts, barriers to and regulation of international
business, Approaches to international business, adapting to foreign markets in terms of marketing
elements.
7. Money and Banking:
Money and exchange systems, the supply of money, financial institutions, Government involvement in
money and banking, future of banking
8. Documentations and institutional services to business: certification from different authorities,
banking and trading documents , shipping documents, Institutions- CPA, chamber of commerce and
industry and trade associations, Dhaka and Chittagong stock exchange, Security and exchange
commission, BSTI, and EPB.

Text and Reference Books:

1. Steven I , Skinner & Joha M. Ivancevich, Business for the 21st Century, Irwin ,IL. USA.
2. Boyce, Thill & Mescon- Excellence in Business-Pcatson Prentice Hall (revised edition)
International Edition.
3. Goass-Baker: introduction to Business.
4. Strab and Attner : Introduction to business.
5. Koontz and Fulmer: practical introduction to business.
 Course Code-BBA-1105
Course Title- Principles of Management

1. Introduction: Manager, management, efficiency, effectiveness. Managerial levels, Functions of

management, Management roles: interpersonal role, information role and decision role, Management
skills: technical skills, interpersonal skills, conceptual skills, diagnostic skills, communication skills,
decision making skills, Time management skills
Is Management science or art? Emerging contemporary management challenges
2. History of Management: Historical background of management, Taylor’s Scientific Management,
Fayol’s principles of Management, Process approach, System approach, Contingency Approach, Human
Relations approach,
3.Planning and decision making: Planning, Purpose of planning, types of planning, steps of planning
Goal, types of goals, Approach to establishing goals, limitations of planning, factors affecting planning,
meaning and nature of decision making, process of decision making, decision making under various
conditions of risk and uncertainty, tools and techniques of decision making.
4. Organizing: Definition, nature, importance, work specialization, departmentalization, chain of
command, span of control, centralization, decentralization and formalization, factor affecting organization
design, functional structure, divisional design, matrix design, bureaucratic design
5.Staffing/ Human Resource Management: Meaning, why HRM is important, human resource
management process, attracting human resources, recruitment, selection, training and development,
promotion
6. Leading: Meaning, importance, ingredients of leadership, power and leadership, styles of leadership,
Managerial Grid approach, Path Goal theory and other theories of leadership.
7.Motivation: Meaning, importance and purpose Maslow’s hierarchy of needs theory, McGregor’s theory
of X and Y, Herzberg’s two factor theory, McClelland’s achievement motivation theory, designing jobs
for motivating, jobs characteristics model, vroom’s expectancy theory.
8. Controlling: Meaning, nature, importance, control process, types of controlling, characteristics of
effective controlling, Control technique, resistance to control, and overcoming resistance to control

Basic Text:
1. Stephen.P Robbins & Mary Coulter, Management, Current Edition.

Reference Books:
1.. Ricky W. Griffin, Management, Millennium Edition.
2. Koontz, O. Donnel & Weilrich, Management, Current Edition.
3. James A F Stonner and R Edward Freeman, “Management” Prentice Hall of India, New Delhi.
 Course Code: CSTE 1131
Course Title: Computer Fundamentals

Computer Basis: History and development, Computer types, Scope of computer, Impact of computers on
society and technology
Specification of Computers: CPU types, Speed variation, Memory, type size Cache, Storage Media,
Hard disk, Floppy disk, CD ROM, DVD.
Printer: Dot matrix Laser, ink jet
Computer Hardware: Digital electronics, CPU
Memory: RAM, ROM, Mass storage devices
I/O Devices: Different Peripherals
Idea of System Software and Application Software: Function of Operating System, Discussion on
different types of Operating System: DOS/Windows, Mac UNIX/XENIX etc. Concept of formal
Language: Different type of Computer Languages: Assembly, FORTRAN, Pascal C and C++, Artificial
Language etc
Purpose and Scope of Application Packages: Essential General purpose packages: Word Processing,
Spreadsheet analysis, Database etc.
Networking: Different types of networks, network topologies, communication media.
Internet: Internet services, e-mail, e-commerce and Business application
Multimedia: Basics of audio, video & graphics. .
Maintenance and Troubleshooting: Classification of Stabilizer, UPS and IPS, Effect of Static charge on
computer devices, Virus, Power Surge Protection, Disk maintenance.
Future Trends: Super Computer, Distributed Computer, Parallel Processing, Information Super
Highway, Multi-media and virtual reality.

Books recommended:
1. Computer and information systems,- Sarah E. Hutchison and Stacey C. Sawyer
2. Information technology- Brain K. Williams, Sarah E. Hutchison and Stacey C. Sawyer.
3. Peter Norton, introduction to computer, Fifth Edition, Tata Mcgraw- Hill, new Delhi
 Course Code - FENG 1101

Course Title: Basic English Skills and Business Correspondence

Course Contents
1. Listening:
a) Listening for comprehension, b) Listening for general information, c) Listening for specific
information, d) Listening for gist of details, e) Listening for note taking.
Aim: To improve the skills of listening for efficient interactions and lecture comprehension.
Books:
Head Way by John and Liz Soar, intermediate and upper-intermediate.
Listening by G. White.
Listening in Action: activities for developing listening in language teaching By M. Rost.
Meaning into Words by Adrian Doff and Christopher John.
Study Listening by Lynch.
Teaching Listening by M. Underwood.

2. Speaking:
a) Speaking in different contexts: everyday life, academic and business situations, b) Different modes of
interaction: free conversation, group discussion, debate, public speaking, formal and informal
presentation, seminar presentation c) Useful language functions: definition, description, narration,
instruction, explanation, circumlocution, exemplification, argumentation, generalization & specification,
cause and effect.

Aim: To make students confident of efficient oral communication and successful interaction.

Books:
Discussions That Work by P. Ur.
Effective Negotiating by Jeremy Comford.
Giving Presentation by Nina O’ Driscoll.
Keep Talking by F. Klippel.
Learning to Learn English by Ellis and Sinclair.
Teaching Oral Communication by W. Littlewood.

Reading:
a) Reading strategies: skimming, scanning, predicting, inferring; receptive reading, reflective reading,
extensive reading, intensive reading, reading for note taking and research, reading for vocabulary
development b) Sense of a text: syntactic knowledge, morphological knowledge, general world
knowledge, socio-cultural knowledge, topic knowledge, genre knowledge; reading passages for
comprehension, reading selected stories written by some classic writers.

Aim: To improve reading speed, comprehension skill and materials analysis ability.
Books:
Developing Reading Skills: a practical guide to reading comprehension exercises by F. Grellet.
Effective Reading by G. Simon and M.Swan.
Practical Faster Reading by G. Mosback and V. Mosback.
Reading by McGovern.
Teaching Reading Skills in a Foreign Language by C. Nuttall.
Understanding Reading by F. Smith.
An anthology of suitable short stories to be selected by the teachers concerned.
Writing:
a) Some grammatical problems: tense, article, preposition; phrase, clause b) Structure of sentences:
simple, complex, compound; subject-verb agreement, conditionals c) Discursive and creative writing d)
Using different writing strategies: description, narration, cause and effect, classification and division,
exemplification, argumentation and persuasion e) Tasks: paragraph and essay writing, journal writing,
self and peer editing, note taking.
Aim: To help students acquire knowledge about some basic concepts of grammar, and make them aware
about the grammatical features of language segments up to sentence level. To enable them to produce
independently written texts with as few mistakes as possible.
Books:
A Practical English Grammar by A. J. Thomson and A.V. Martinet.
From Paragraph to Essay by M. Imhoof and H. Herman.
Intermediate English Grammar by Raymond Murphy.
Oxford Guide to English Grammar by Eastwood.
Practical English Usage by Michael Swan.
The Most Common Mistakes in English Usage by T. E. Berry.
Writing Intermediate by Boutin, Brinand and Grellet.
Writing: A College Handbook by Hefferman A. W. James

Business Correspondence:
Resumes, applications and employment Letters; memorandum; notices; agenda and minutes;

Aim: To enable the learners to apply to their academic and professional purposes in respective areas.

Books Recommended:
A Handbook of Commercial Correspondence by A. Ashley;
Better Business Letters by M. Reid and Anne Silleck;
Business Letters for All by Bertha J. Naterop, Erich Weir and Eva Habersellner;
Effective Letters for Business, Professional and Personal Use by James E. Neil and Dorothy J. Neil;
Hoe to Write First-Class Business Correspondence by L. Sue Baugh, Maridell Fryar and David A.
Thomas.
 Course Code: BBA 1201
Course Title: Business Mathematics -I
Chapter Topics
One Introduction: The number system:
Number system, prime, rational, and irrational numbers and their properties,
imaginary and complex number
Two Theory of set:
Elements, operations with sets, union, intersection, Venn diagrams, Application of set
theory

Third Logarithms:
Introduction, law of operations, use of logarithm tables, antilogarithms
Four Equation and nonlinear functions:
Slope of linear equation, different form of straight line equation, formation of linear
equation and solution, polynomial functions, quadratic functions, application of
quadratic models, exponential function, selected exponential models, constraint
growth rate model, unlimited growth model, unlimited decay model, limited growth
model.
Mathematics of finance:
Five Simple and compound interest, annuities, discount, two steps problems.
Six Permutation and combination:
Difference between permutation and combination, calculation of permutation and
combination. Application of permutation and combination to business problems
Seven Derivative and their application:
Limit and continuity of a function, rate of change, derivatives, rules of differentiation
of Algebraic, exponential and logarithmic functions of single variable, applications of
derivatives , increasing and decreasing functions, extreme value of a function, applied
maxima and minima problems, application of derivatives in business and economic
problems.

Prescribed Text
Business Mathematics - D. C Sancheti & V.K Kapoor
Additional References:
1. E.W Martin Jr. Mathematics for decision making, Vol .I& II
2. E.K, Bowen, Mathematics with application in Management and Economics
3. R. L. Childers, Mathematics for Managerial Decisions,
4. Business Mathematics - Dr. Md. Rafiqual Islam
5. Business Mathematics - Md. Abdul Aziz.
 Course Code- BBA-1203
Course Title- Business Statistics-1
Course Contents

Introduction:
Nature, Scope, Nature of statistical data, collection of data, presentation of data, classification of data,
frequency distribution, Graphical presentation.
Measures of Central Tendency:
Introduction- Arithmetic Mean, Geometric Mean, Harmonic Mean, Weighted Arithmetic Mean, Median,
Mode, Quartiles, Deciles, Percentiles, Properties of good averages,
Measures of Dispersion:
Significance of measuring dispersion, Properties of Measures of Dispersion, Range, Mean deviation,
Standard deviation, coefficient of Variations and their uses.
Moments, Skewness and Kurtosis:
Moment from Arbitrary value, Moments from Mean, Relationship between moments, measures of skew
ness and its uses, measures of Kurtosis and its uses.
Correlation analysis:
Significance of study of Correlation and Causation, types of Correlation, Scatter Diagram Method, Karl
Pearson’s Coefficient of Correlation, rank Correlation Coefficient and rank correlation coefficient.
Regression analysis:
Difference between Correlation and Regression Analysis, Simple Regression lines, Regression Equation,
Regression Coefficients.
Sampling:
Sampling and census, advantage and disadvantage of sampling over complete counting, different types of
sampling.

Basic Text and reference Books:

1.S.P. Gupta & M.P. Gupta, Business Statistics, New Edition, Sultan Chand &Sons, Educational
Publisher, New Delhi.
2, Richard Levin & David S Rubin, Statistics for Management.
3. Howard L Basley, Basic Statistics for Business and Economics.
 Course Code- BBA-1205
Course Title- Micro Economics

1. Introduction: Definition & Scope of Economics, positive vs normative economics–Microeconomics

vs. Macroeconomics–Methodology of Economics, theories of economic theory, scope and subject matter
of economics.
2. The central problems of economic Society:
Central Problems of an Economic Society–Solution under Alternative Economics Systems–Idea of
Market Economy, socialist economy, mixed economy.
3. Theory of demand and supply:
Demand function, law of demand, factors determining demand, shifts in demand, deriving demand
curves, substitution and income effects, deriving aggregate demand, various concepts of demand elasticity
and measurements and its application in business.
Supply function and law of supply, determinants of supply, and shifts in supply, elasticity of supply and
market equilibrium.
4. Theory of consumer behavior:
Cardinal Utility Theories, Law of Diminishing Marginal Utility, Law of Equilibrium-Marginal Utility,
Ordinal Utility Theory, Indifference Curve, Properties, Budget Line, Consumer’s Equilibrium–Price
Consumption Curve, Derivation of Demand Curve, Substitution and Income Effects–Income
Consumption Curve–Normal, Inferior and Giffen Goods.
5. Theory of production:
Production function, total , average and marginal product, and its relationship, law of diminishing
marginal physical products, isoquant and its properties, returns to scale , cost function, Iso cost and its
properties, producer equilibrium through Isoquant and Iso cost curve, output maximization vs. cost
minimization, economic efficiency, efficiency in production, derivation of production frontier.
6. Theory of cost:
Short-run cost, fixed costs, variable cost, total cost, marginal cost, law of variable proportions, Long run
cost, derivative of long run cost from short run cost.
7. Market structure:
(a) Definition and Characteristics of Perfect Competition – Short-run and Long-run Equilibrium of Firm
and Industry–Supply Curve
(b) Definition and Characteristics of Monopoly–Short-run and Long-run Equilibrium, Price
Discrimination–Multi-plant Monopolist
(c) Definition and Characteristics of Monopolist Competition–Short-run and Long-run Equilibrium with
Price Variation-Product and Selling Costs Variation–Excess Capacity
(d) Definition and Characteristics of Oligopoly.
8. The Factor market:
The demand and supply of factors, pricing of factors, determination of wages, marginal productivity
theory.
Basic texts:
1. P.A samuelson, Economics Mcgraw Hill Book co, new York.
2. K.K Dewett: Modern Economic theory, S Lac Charitable Trust, New Delhi.
Reference Books:
1. R.G Lipsey, An introduction to positive Economics,
ii) H.L. Ahuja- Modern Microeconomics, Theory and Application.
iii) R.A Bilas, Microeconomics theory.
 Course Code: BBA 1207
Course Title: General Science

This course will emphasize the development of basic scientific skills and concepts in chemistry, physics,
earth science and biology.
Topics in Physics: Fundamental of mechanics, vector and forces, kinematics, conservation laws and
gravitation, sound, light, Reflection and Refraction, Electricity
Topics in Chemistry: Introduction to Chemistry, Nature of atoms and molecules, Valence and periodic
tables, chemical bonds, acids and base
Topics in Earth Science: The Solar System, The Earth Tilt, Rotation, Revolution, and Seasons,
Magnetism of the Earth, Composition of the Earth, Minerals, Ores, and Rocks, volcanoes, The Air and
Weather
Topics in Biology: Origin of life, Cell Form and Function, Classifying Living Organisms, Bacteria and
Viruses, Human Digestion, Circulation and Respiration

References:
GCSE Science Textbook
Real Science: What It Is and What It Means by John M. Ziman
 Course Code:BBA 1209
Course Title: Business Communication
Chapter Topics
One Introduction: The Nature of Communication
Definition, communication cycle, effective communication, importance of effective
communication, objectives, media( written, oral, face to face, visual ,audio visual, computer
based, silence), types( upward, downward, horizontal, diagonal, grapevine, consensus etc)
principles of effective communication, barrier to communication, non verbal
communication- Body language/kinesics paralanguage, Facial expressions, Proxemics,
Territoriality, Clothing, Environment, Seating, Time
Two Communication skills:
Speaking skills, Listening skills, Presentation Skill, Telephone contract skills, Online
contract skills, use of overhead and multimedia projector, visual communication, use of IT
on modern communications, fax messages, electronic mail.
Third Business letter:
Need, functions, structure/part, kinds of business letter, essential of effective business letter,
guidelines for compositing letter, top ten tips for successful communication, Enquiries,&
replies, offers and quotations, order letter, acknowledgement, inability to execute letters,
complaints & adjustments, collection letter, circular, sales letter, bank correspondence,
import-export correspondence. Recruitment process, job description/ circulation, application
letter, CV/ resume writing, invitation to interview, offer of employment, letter of acceptance,
resignation, termination and reference letter.
Four Internal Communication:
Memos, Reports- purpose, importance, characteristics of standard report, types of business
report, organization of a report. Committee conference and others- committee, meeting and
Minutes,
Persuasive Communication:
Five Circulars and Sales letter, conference, seminar, symposium, press release, press conference,
workshop, interview, public relations and mass media.
Six Visual and Oral Communication:
Forms and questionnaires, Visual Presentation, Reforming and Summarizing

Basic Text :
Communication for Business - Shirley Taylor Pearson education limited, latest edition
Additional References:
1. Richard Blundel, Effective Business Communication: Principles and practices for information
Age., prentice Hall.
2. Raymond V. Lesikar, Business communication: Making Connections in a Digital World
3. Rajendra Pal & J,S Korlahalli, Essential of Business Communication
4. Business Communication - Theory and Practice, M. Omar Ali
 Course Code: BBA 2101
Course Title: Principles of Marketing

Chapter Topics
One Introduction:
Meaning, nature and scope of marketing, historical development of marketing, marketing
process, core concept of marketing, growing importance of marketing, marketing
management philosophies
Two Marketing environment:
Meaning of marketing environment, system approach of marketing, micro environment and
microenvironment of marketing and its elements, micro and macro environmental influence
on marketing and responding to the marketing environment.
Three Managing marketing information:
Developing marketing information system, conducting marketing research.
Four Consumer market and consumer buyer behavior:
Consumer buyer behavior, model of consumer behavior, characteristics affecting consumer
behavior, types of buying decision behavior, the buyer decision process.
Five Selecting target market:
Segmentation, bases for segmentation, selecting target market, market targeting and
positioning, positioning strategies.
Six Product planning:
Definition of product, product and service classification, product and service decision,
branding strategies, new product development and product life cycle strategies.
Seven Pricing:
Price, factor to consider when setting price, pricing approaches and strategies, product mix
and pricing strategies
Eight Place and distribution channel:
Nature, managing channel and supply chain management.
Promotion:
Nine Major element, media selection, integrated marketing communication, advertising, sales
promotion, public relation, personal selling and direct marketing

Ten Relevant issues:

Ethics in marketing, social responsibility of marketing, global marketing, present and future
trends of marketing.
Basic Text:
1. Philip Kotler & Gary Armstrong Principles of Marketing.
Reference Books:
1. William J Stanton, fundamental of Marketing, Mcgraw –Hill International Book company, New
York(USA)
2. Pride & Feffel, Marketing.
3. Philip Kotler, Marketing Management.
4. E. J. McCarthy & W.D. Perreault, Basic Marketing, 10th edition.
 5. Lamb, Hair, McDaniel, Marketing, 3rd edition

Course Code: BBA 2103

Course Title: Intermediate Accounting
Chapter Topics
One Financial Accounting and Accounting Standard:
Financial Statements and Financial Reporting, The Challenges Facing Financial
Accounting, Objectives of Financial Reporting, Parties Involved in Standard Setting,
GAAP, Analysis of Conceptual Framework
Two Cash & Receivables
Management & Control of Cash, Reporting Cash, Account Receivables-Measurement
of bad debts and account receivables, estimation of bad debts bad debts expenses,
recognition of notes receivables and related exercise.
Three Valuation of Inventories:
Recording and measuring inventory, classification of Inventory, Perpetual and Periodic
inventory systems, Accounting System for Inventory Valuation, inventory cost flow
assumptions.
Four Acquisition and Disposition of Property, Plant and Equipment and Assets and
classification of assets, acquisition and valuation of assets, Disposition and Exchanges
Five Depreciation, Impairment and Depletion of Operational Assets:
The nature of depreciation in Accounting, Cost allocation and valuation, Depreciation
methods, Depletion of natural resources, Amortization of intangible assets, Impairment
of value, Presentation and Analysis.
Six Income Statement and Statement of Cash Flows:
Comprehensive Income, Income from continuing operations, Correction of Accounting
errors, Income statement presentation, The statement of cash flows, Purpose of cash
flows, Classifying of cash flows, Methods of cash flows, Preparation of cash flows
statement.
Seven Current Liabilities and Contingencies:
Nature of current liabilities, Account payable, Notes payable, Short term obligation,
Valuation of current liabilities, Disclosure of current liabilities in the financial
statement.
Eight Financial statement analysis:
Needs, Methods, Ratio, Classification of Ratio Analysis, Liquidity Ratio
Profitability Ratio, Solvency Ratio, Limitations
Nine Accounting For Partnership - Admission
Partnership form of Organisation, Partnership Act. 1932, Basic Partnership Accounting,
Admission of a Partner
Prescribed Text:
Intermediate Accounting – Keisu. Weygandt. Warfield (John Wily & Sons. Inc)
Additional References:
Intermediate Accounting - Smith and Skousen
Intermediate Accounting - Spiceland, Sepe & Tomassini (McGraw Hill)
Course Code: BBA 2105
Course Title: Financial Management - I

Chapter Topics
One Introduction:
Definition, Scope, Goal, Types, Functions, Profit vs. Wealth Maximization, Agency
problem, Opportunities in Finance

Two The Time Value of Money:

Time preference for money, reasons for time preferences of money, Implication of time
value of money, Future and Present value of money, Techniques of calculation
compounding and discounting
Three Risk and Return:
Risk, uncertainty and return, Probability distribution and expected return, Capital Market
theory and Assets Pricing Models.
Four Short Term Finance:
Nature and importance of STF, Types of SFT, Trade Credits, Short term bank Loan,
Commercial papers and Factoring.
Five Intermediate and Long Term Finance:
Term loans, Cost and benefits, types of long term debt instruments, Common Stock,
Preferred Stock, Lease, hire purchase, project financing

Six Capital Budgeting

Estimating cash flow, Project evaluation and selection, Nature of investment decision,
Types of investment decision, Investment evaluation criteria, Different methods, Pay
Back Method, Accounting Rate of return Method, Net Present Value Method, Internal
Rate of Return Method, and Profitiability Index Method.
Seven Cost of Capital:
Capital components and their cost, Significance of the cost of capital, Cost of debt, Cost
of preferred capital, Cost of Equity capital, CAPM, WACC, MCC, Floatation Costs.
Eight Financial Market of Bangladesh:
Financial Markets, Primary Vs. Secondary Market, Financial market structure in
Bangladesh, Fiscal Policy of Bangladesh, IBRD, IFC, IDA

Prescribed Text:
Financial Management - I. M. Pandey
Additional References:
Essential of Managerial finance - Westorm J.F and E.F Brigham
Fundamental of Financial Management - Van Horn
Managerial Finance - Lawrence J. Gitaman
 Course Code: BBA 2107
Course Title: Business Mathematics - II

Chapter Topics
One Determinants:
Definition of determinants, Properties of and determinants, Operation of
determinants, Expansion of determinants, Crammers rules and use in business.
Two Matrices:
Definition of Matrices and determinants, Properties of and Matrices and
determinants, Addition and multiplication of matrices, Inverse of matrices, Solution
of simultaneous equations
Three Coordinate Geometry:
Rectangular coordinate system, Distance between two points, Gradient, Equation of
straight lines, Slope and intercept from two points, Parallel & perpendicular lines.
Four The Circle:
Definition, Equation of circle, Different forms of circle, A line and a circle, General
equation of circle
Five Differentiation and Use in Business Problems:
Basic rules of Differentiation, Derivative of a function of one variable, Derivative of
a power function, Derivative of product, Application to elasticity of demand,
marginal cost, revenue function, Maxima and Minima.
Six Integration and Use in Business Problems:
Indefinite integral, Rules of integration, Integration by substitution, Definite
integration, Application

Seven Vector Algebra:

Types of vector, Operation of vectors, Additions, Subtractions, Multiplication by
scalar

Prescribed Text Book:

Business Mathematics - D. C Sancheti & V.K Kapoor
Additional References:
1. E.W Martin Jr. Mathematics for decision making, Vol .I& II
2. E.K, Bowen, Mathematics with application in Management and Economics
3. R. L. Childers, Mathematics for Managerial Decisions,
4. Business Mathematics - Dr. Md. Rafiqual Islam
5. Business Mathematics - Md. Abdul Aziz
 Course Code: BBA 2109
Course Title: Business Law

Chapter Topics
One Introduction:
Definition of Law, Society and Law ,Commercial and Mercantile Law Sources of
Commercial Law.
Two Principles of Law of Contract:
Essential Elements of Contract, offer and acceptance, Consideration, Void and void able
agreement, Termination or discharge of contracts, Performance of contracts, free consent,
Bailment and pledge.
Three Company Act, 1994
Formation: Definition of company ,Essential features of a company ,Types of company ,
Difference between Private and Public Ltd. Company, Conversion of Private Ltd. Company
into Public Ltd. Com. Definition and importance of Memo and Articles of Association , The
from and contents of memorandum and the Articles of Association ,Prospectus.
Management:
Management and administration, directors, secretary, meeting and resolution, accounts and
audit
Winding up:
Definition of winding up , Modes of winding up ,Compulsory winding up,
Voluntary winding up , Types of voluntary winding up
Four The law relating to Negotiable Instruments:
Negotiable instruments, Features of negotiable instrument, provisionary note, Bill of
exchange, a promissory note Vs a bill of exchange ,Holder an holder in due course
,Acceptance and Negotiation, Dishonor of a Negotiable instrument:
Five Labor and industrial laws: ( Bangladesh Labor Code , 2006)
Laws related to Factories: Provision relating to Health and Hygiene, Safety, Welfare,
working hours and leave.
Laws Related to Industrial Relations: Trade Union , Collective Bargaining, industrial
dispute, joint consultation, Conciliation ,Mediation
Workmen’s Compensations: Workmen’s compensation, employers liability for
compensation, amount of compensation, method of calculating wage, distribution of
compensation
Six The law relating to sale of goods:
Seller, Buyer and Goods ,Sale and agreement to sell , Differences between a sale and an
agreement, Essential elements for the sale of goods, Transfer of ownership , Performance of
the contract of sale.

Basic Texts:
i) A. K Sen & I. K Mitra, Commercial Law & Industrial Law, Calcutta: The world Press Limited
ii) Bangladesh Labor Code- 2006.
Reference Books:
i) P.C.Tulsian ,Business Law,
ii) Mafizul Islam, Business La
 Course Code: BBA 2111
Course Title: Bangladesh Studies

Chapter Contents

One Bangladesh:
History of Bangladesh: A brief story of Bangladesh, ancient history of Bengal, origin of
anthological identity, territories of Bangladesh, Bangladesh during muslin period, British
colonial rule in Indo- Pak- Bangla subcontinent, Banga Vango Movement 1905, The Pakistan
movement and the birth of Pakistan, language movement 1948, Jukta front election 1954 and
six point program of Awami League, 11 points of United student Front, Mass upsurge of 1969
and election of 1971, impact of liberalization, rehabilitation of one core people.

Physical & geographical features of Bangladesh, Agriculture, Industry , Natural resources,

forestry, transport & communication in Bangladesh.
Two Constitution in Bangladesh: Fundamental principles, fundamental rights, amendment of
constitution, executive organs, form of govt, Bangladesh Parliament.
Three Political Administration of Bangladesh: Politics, sources of political power, forms of govt
of Bangladesh, state mechanism of Bangladesh, executive branch, legislative branch, judiciary
of Bangladesh, administration structure in Bangladesh, Political parties of Bangladesh,
problems of administration, different regimes of Bangladesh, Steps taken by various regimes
for the development of Bangladesh, foreign policy of Bangladesh.
Four Social Structure: Social structure of Bangladesh, factors affecting social structure, social
stratification in Bangladesh, impact of British Rule on social structure, social problems of
Bangladesh.; causes and measures to eliminate social problems.
Five Fiscal and Monetary Management in Bangladesh: Fiscal policy, features, importance of
fiscal policy for the economic development of Bangladesh, objective of tax system in
Bangladesh, Govt Budgeting, sources of revenue and head of expenditure.

Monetary management, objectives, features, importance of monetary management in

Bangladesh, Money and credit situation in Bangladesh, Current financial system in
Bangladesh, guidelines for fiscal and monetary management in Bangladesh.
Six Education Structure of Bangladesh: Background of education structure of Bangladesh, main
education system in Bangladesh, role of education in economic development of Bangladesh,
Primary, secondary, higher education of Bangladesh, Govt measures to education sector in
Bangladesh, problems of education sector in Bangladesh, caused of Backwardness in
education in Bangladesh.
Basic Text:
1.M. Ataur Rahman, Bangladesh Studies.
Reference Books:
1. Constitution of the People’s Republic of Bangladesh.
2. Economic Surveys of Bangladesh.
3. SU Patwary, Financial Administration in Bangladesh,
4. Morad Khan, Bangladesh Society, politics, and Bureaucracy.
5. Sumon Das,& M. N Mohabbat, Bangladeh Studies & culture.
 Course Code: BBA 2201
Course Title: Macro Economics

Chapter Topics
One Introduction: Micro economics vs macroeconomics, partial vs general equilibrium analysis,
static , dynamic and comparative static analysis , Scope and subject matter of
macroeconomics
Two Model of Circular Flow of Money: Goods and Money Flow household and firms- saving-
investment and foreign trade-government activities.
Three National Income Accounting: Measurement and Methods, concepts of national income
(GDP, GNP, NNI, NI, DI, PPR,), Problems of constructing GDP measurement, national
income accounting system in Bangladesh.
Four Theory of Income and employment:
Classical theory of income and employment, Keynesian theory of Income
and employment, effective demand, Aggregate demand and aggregate
supply, saving and investment, multiplier.
Five Goods and Money Market: Goods market equilibrium, money market equilibrium, the
derivative of IS curve, the derivative of the LM curve, simultaneous equilibrium of the good
and money market, monetary and fiscal policies for stabilization purposes

Six Consumption and consumption expenditure: consumption function, short run and long run,
overview of the theories of consumption, absolute income, life cycle, relative income,
permanent income hypothesis.
Seven Investment Demand: meaning of investment, determinant of investment, present value,
internal rate of return, marginal efficiency of investment criterion, accelerator principles,
interaction between multiplier and accelerator invvestment, theory of business cycle.
Eight Demand for and Supply of Money: demand for money, the quantity theory of money,
Keynesian theory of money, the supply of money, the instrument of monetary policy, the
mechanism of monetary expansion, the determinants of money supply.

Nine Inflation: Causes and effect of inflation, types of inflation, theories of inflation, anti-
inflationary measures
Ten Unemployment: Meaning and measurement, cost and causes, alternative policy measures,
unemployment in Bangladesh
Basic Text:
1. K.K Dewett: Modern Economic theory, S Lac Charitable Trust, New Delhi.
2. H.L. Ahuja- Modern Economics, Theory and Application

Reference Books:
6. R Dornbush and S Ficher, Macroeconomics
7. P.A Samuelson, Economics.
8. M.C Vaish, Macroeconomics Theory.
9. Thomas F. Dernburg, Macroeconomics: concepts, theory, and policies.
 Course Code:BBA 2203
Course Title: Business Statistics II

Chapter Topics
One Index Numbers: Price index, quantity index, Value index, costs of living index, Chain index
Numbers, test of index Numbers, limitation and their uses.

Two Business Forecasting: Steps in forecasting, methods of forecasting, time series analysis,
technique in time series analysis i.e measures in trends, graphical method, least squire
methods, methods of semi average and moving average, measurement of seasonal variation,
method of simple averages, ratio to trends method, ratio to moving average, link relative
method, seasonal index, measurement of cyclical variation, interpolation and extrapolation
and its uses and limitations.
Three Probability and Probability distribution: : Meaning of probability, elements of set theory,
sample space, events, theorems of total and compound probability Random variable,
probability function, Binomial distribution, Poisson distribution, Normal distribution, normal
curve.
Four Sampling and Sampling Distribution: Advantage of sampling, population random sampling,
non random sampling, sampling distribution of the mean, small population, sampling
distributions of population.
Five Test of Hypothesis: Procedure of testing hypothesis, null hypothesis, alternative hypothesis,
type I and type II errors, level of significance, degree of freedom, one tailed and two tailed
tests, power of test, tests about mean, tests about the difference between two means, tests
about the difference between two means with dependent variables, tests about the correlation
coefficient, tests of equality of two variances, testing for equality of several means, test of
independence, test of goodness of fit.
Six Analysis of Variance: Assumption in analysis of variance, computation of analysis of
variance, one way and two way classification.
Seven Statistical Quality Control: Types of control charts, X chart, R chart, C chart, P chart,
benefits and limitations of statistical quality control.
eight Published Statistics in Bangladesh: Difficulties & Limitation, Function of Statistical Bureau
of Bangladesh
Basic Text and
1.S.P. Gupta & M.P. Gupta, Business Statistics, New Edition, Sultan Chand &Sons, Educational
Publisher, New Delhi.
2, Richard Levin & David S Rubin, Statistics for Management.

Reference Books:
1. Howard L Basley, Basic Statistics for Business and Economics.
2. B. L Agarwal, Basic Statistics.
 Course Code: BBA 2205
Course Title:Cost&ManagementAccounting-1

Chapter Topics
One Basics of Cost & Management Accounting
Meaning of Cost Accounting, Financial Accounting, Management
Accounting, Objectives of Cost Accounting, Role of Cost Accounting,
Scope of Cost Accounting, Characteristics of Cost Accounting, Types of
Cost Accounting and Methods of Cost Accounting
Two Cost concept, Cost classification and the Cost Accounting Information
System:
Cost & Expenses, Cost centre, Cost accounting cycle, General Cost
Classification, Product cost & Period Cost, Classification on Financial
Statement, Classification on cost behavior, Classification on cost objects,
Classification on decision making, The Cost Accounting Information
System
Three Elements of Cost and Cost Sheet:
Elements of Cost, Define cost Sheet, Importance of Cost Sheet,
Preparation of Cost Sheet, Determination of Profit / Loss, Tender
Materials Control and Management:
Four Different types of Materials, Procedure for materials procurement,
purchase control, Purchase department, Purchase quantity, Fixed order,
Economic order quantity, Re order level, Stock verification, ABC method
of store control, LIFO, FIFO and AVERAGE pricing.
Five Accounting for Labor related Cost:
Labor cost control, Time recording systems, Manual and Mechanical
methods, Methods of remuneration, Treatment of Idle and Over time.
Six Cost Behavior: Analysis and Use
Types of cost behavior, Analysis of mixed cost, High and low point
method, The contribution format income statement
Seven Cost Volume Profit Relationship:
Definition, Contribution Margin, Break-even point, Chart, Break-even
point analysis, Assumption of CVP analysis.

Prescribed Text Book:

Theory and Practice of Costing (volume 1) - Basu and Das
Managerial Accounting - Garrison & Noreen
Additional References:
Cost Accounting Planning & Control - Matz & Usury
Cost Accounting -A managerial Emphasis - C.T Hormgren
 Course Code:BBA 2207
Course Title: Study of Business Environment of Bangladesh

Chapter Topics
One Nature and Scope of Business Environment:
Definition, Importance, Organization & Environment relation, Phases of
Environment, Typology of Environment, Scanning the Environment, ETOP,
Environmental analysis, EMS

Two Political and Legal Environment:

Legislature, Judiciary, The constitution of Bangladesh, Industrial Policy, Stock
exchange, Foreign exchange, Privatization Policy of the govt.
Three Economic Environment:
Nature, Importance, Factors, Economic planning and Bangladesh, FDI
Technological Environment:
Four Nature, Importance, Fast changing Technology, Technological advancement and
world pollution, Genetically Modified Food (GMF) and its effect on humanity,
Bio-diversity, Adulteration of food, Role of CAB, Consumer Right Act.

Five Social and Cultural Environment:

Culture, Culture and Business, Belief and Attitudes, Living Standard of
Bangladeshi people, Factors.
Six Eco- Environment:
Nature, impact on Business, Environmentalism, Global Worming and
Bangladesh, Climate Change and Bangladesh, Waste Management, Recycling,
Industrialization and its effect on nature, Protecting the eco systems

Prescribed Text:
Keith Davis & Robert L. Blomstrom - Business and its Environment (Ma-Graw Hill)
Additional References:
1. Brooks - Business Environment- Challenge and Changes
2. Worington - Business Environment
3. Relevant Journal/articles for up to date information
 Course Code: BBA 2209
Course Title: Organizational Behavior

Part Contents
One Introduction Meaning of OB, Reasons goal of OB, key forces of OB, Reasons for studying
OB, Nature of organization and people, Key elements of OB, Causation of behavior,
Evaluation of OB, Models of OB, theories or approaches of OB.

Two Individual Behavior: Foundation of Individual Behavior, attitudes, Personality and values ,
perception, attributions and emotions, job design, learning, managing individual stress.
Values, attitude, and job satisfaction:

Three Group Behavior: Foundation of group behavior, understanding work team, factor of
group behavior, Group cohesion, Group morale and productivity.
Four Motivated Behavior: Motivation concepts, early theories of Motivation, contemporary
theories of Motivation, monetary and non monetary incentives.

Five .Conflict and Negotiation: conflict, transition in conflict thought, Functional Vs

dysfunctional conflict, conflict process, bargaining strategies, Negotiation process,
Six Leadership Behavior: characteristics of leaders, determinants of leadership behaviors,
style of leadership and contemporary approach to leadership.

Seven Organization System: Meaning and importance of organization structure, elements of

organization structure, common organizational design, new design options, why do structures
differ? Organization design and employee behavior.

Eight Organizational Culture: Definition, characteristics, functions, factors of organizational

culture, creating and sustaining a culture, how employees learn a culture, problems of
cultural differences, creating a customer responsive culture.

Nine Organization Change and Development: Organization change, forces for change,
managing planned change, resistance to change, overcoming resistance to change,
approaches to managing change, contemporary change issues of today’s managers,
Organizational Development(OD) Characteristics of OD, The process of OD, Categories of
OD interventions.

Basic Texts:
1. S. P Robbins: Organization Behavior.
2. Keith Davis and John Newstrom, Human Behavior at Work: Organizational Behavior.
Reference Books:
1. Fred Luthans: Organizational Behavior.
2. Management of Organizational Behavior, P. Hersey and K. H. Blanchard
3. Managing Group and inter Group Relation, J. W. Lorch and P. R. Lawrence
4. Motivation and Control in Organization, G. W. Dalton and P. R. Lawrence
5. Human Behavior at Work, K. Davis
6. Joseph Reitz,Behavior in Organisation.
 7. H. J Arnold & D. C Feldman, Organisational Behavior.

Course Code: BBA 3101

Course title: Financial Management - II

Chapter Topics
One Capital Structure:
Meaning, Capital structure and Financial Structure, Theories of Capital structure, Net
operating Income Approach, Net Income Approach, Traditional Approach, and MM
Approach.
Two Leverage:
Financial leverage, Operating leverage, Combined leverage

Three Working Capital Management:

Introduction, Concept, Operation and Cash conversion cycle, Permanent and
Variable working capital, Balanced working capital, Determinants of working
capital.
Four Dividend Policy:
Meaning, objectives, Factors, Stability, Forms of dividend
Five Lease Financing:
Definition, Types, Factors, Lease Vs. Hire purchase, Arguments for and against
leasing.

Six International Financial Management:

Nature and purpose of multinational corporation, Direct Foreign Investment, Foreign
Exchange Markets, Exchange rate, Spot rate, Forward Contract, Country risk,
Political risk.

Prescribed Text:
Financial Management - I. M. Pandey
Additional References:
Essential of Managerial finance - Westorm J.F and E.F Brigham
Fundamental of Financial Management - Van Horn
Managerial Finance - Lawrence J. Gitaman
International Financial Management - Jef. Madura
 Course Code: BBA 3103
Course Title: Marketing Management

1. Understanding Marketing Management:

Definition, Core Marketing Concepts, Company Orientations, New Marketing Realities, Marketing and Customer
Value, Strategic Business Unit (SBU).
2. Marketing Environment:
Elements of Macro Environment, Marketing Implications of each elements, Consumer environmental segments.
3. Marketing Research system:
Marketing Research process, Barriers of Marketing Research, Estimating Current demand, Estimating Future
demand.
4. Market segmentation, Targeting and Positioning:
Levels of Market segmentation, Bases for segmenting, Market Targeting, Developing and communicating
positioning strategy, POP’s & POD’s, Differentiation strategy, PLC, PLC strategy. Brand Equity , Brand strategy.
5. Connecting with customers:
Customer perceived value, Customer value analysis, Customer satisfaction, Customer profitability, Customer
lifetime value, CRM, Attracting & Retaining customers, Customer database, Consumer behavior model, Buying
Decision process, Organizational Buying.
6. Dealing with competitors:
Competitive forces, Identifying competitors, Analyzing competitors, Strategies for Leaders, Challengers, Followers
and niches, BCG Matrix.
7. Product Strategies:
Levels of product, Product Classification, Product Differentiation, Product line analysis, Product line length, Product
mix pricing, Packaging and Labeling, New product development.
8. Service Marketing:
Nature of service, Characteristics of service, Improving service quality, Holistic Marketing for services, Managing
service quality, Managing service brands.
9. Pricing Strategies:
Understanding pricing, Consumer psychology and pricing, Setting the price, Pricing Method, Adapting the price,
Price Changes.
10. Physical Distribution:
Marketing Channels and value networks, Channel design decisions, Channel Management decisions, Channel
Integration and system, Conflict, Cooperation and Competition, E-commerce practices
11. Marketing Communications:
Role of Marketing Communications, Designing effective communication, deciding on communication mix,
Managing IMC, Managing advertising, Sales promotion, Public Relations, Direct Marketing, Interactive Marketing,
Managing Sales Force.
12. Marketing Related issues:
Consumerism, Environmentalism, Social Responsibility, and Marketing Ethics, CRM, E- Marketing, ISO,
Customerization, MNC’s, Tele Marketing, Supply Chain Management (SCM), CSR, Affiliate Program, PPC, SEO,
Viral Marketing.
Text Book: 1. P. Kotler & K. L. Keller, Marketing Management, 12 th edition, (2006),

Reference Books:
1.Cravens, Hills & Woodruff, Marketing Management, First edition, (1996).
2.Warren J Keegan, Global Marketing Management, 7 th edition, (2005), Prentice-Hall of India.
3. Victor P. Buell, Marketing Management- A strategic Planning Approach, McGraw Hill , New York.
 Course Code: BBA 3105
Course Title: Human Resource Management

Chapter Topics
One The Human Resource Frameworks: principles, functions, scope of HRM The Central
Challenge, Key Roles in a HR department, The Service Role of a HR Dept., The HRM
Model, Proactive versus Reactive HRM, Viewpoints of HRM
Two Human Resource Planning: Nature, significance, objectives, process, types of human
resource planning, environmental influence of HR planning, problems of HR planning.

Three Job analysis:

Job Analysis Information, Collection of Job Analysis Information, Applications of Job
Analysis Information, Job families, Job Design, Techniques of Job Redesign, The
Demand for HRs, The Supply of HRs. Job Analysis
Four Recruitment and selection: Recruitment: Constraints and Challenges, Internal and
External Recruitment Channels, Recruiting Process ,selection, Steps in Selection process
(Selection Interview: Step 3 (Materials Supplied by teacher)..
Five Training and Development: Steps to Training and Development, Training and
Development Approaches, Evaluation of Training and Development
Six Career Management: Career Planning and development, promotion, employee
separation, transfer, retirement, labor turn-over, absenteeism.
Seven Performance Appraisal: Elements of Performance Appraisal Systems, Performance
Appraisal Challenges, and Post oriented Appraisal Methods, Future-Oriented Appraisals,
and Implications of Appraisal Process
Eight Compensation policies and method: Objectives of Compensation Management, types
of compensation, Job Analysis and Evaluation., Benefits and Services
Nine Employee Relations: Concept, trade unionism, and collective bargaining.

Ten Human resource Practice in Bangladesh,

Text Books:
1. S P Robbins, Human Resource Management
2. William B. Werther, Jr. & Keith Davis, “Human Resources and Personnel Management”, 5th
edition, Mc Graw Hill.
3. Gary Dessler, Human resource Management, Latest Edition.

Reference Books:
1.. Henemann et al. Personnel: Human Resource Management.
2.. H.T.Graham, Human Resources Management.
3. William B.Werther Jr. and K.Davis, Personnel Management and Human Resources.
3.. Kendrith M.Rowland and G.R.Ferris, Current Issues in Personnel Management.
4. Edwin B Flippo- Personnel Management
 Course Code: BBA 3107
Course Title: Banking and Insurance

Chapter Topics
Banking
One Introduction:
Meaning, functions, Principles, Role, Credit Creation, Banking structure in
Bangladesh, Productivity of Banks, Banking Company Act 1991
Two Historical Evaluation and Types:
Different types of Banks function of commercial bank, Principles, Credit creation
method, Specialized Bank, different commercial and government Bank of
Bangladesh, Islamic Bank.
Central Bank's functions, Role, Credit Control method of Central Bank, Bangladesh
Bank
Three Corporate Social Responsibility of Banks:
Meaning, Existing law/rules of CSR, Practices of CSR of different Banks

Banking Operation:
Four Liquidity management, policies, money position, reserve
Credit and Bank Management:
Five Credit policy, Analysis, Portfolio, Investment analysis, Competition among Banks
Six Foreign Exchange:
Meaning, determinants and Determination of foreign exchange rate, Documents
used in foreign trade and business.
Insurance
One Introduction:
Definition, Nature, History, Role in the Economy, Risk and Insurance, Principles,
Types, Insurance and Wagering, Insurance Act in Bangladesh
Two Life Insurance:
Meaning, Contract, Essential elements, Types of policies, Annuities, Premium, Life
table and actuarial calculation, Surrender value.
Three Marine Insurance:
Meaning, nature, Policies, Act of god, Marine losses, Total loss and Partial loss,
Claims and Settlement

Four Fire Insurance:

Meaning, nature, Policies, Fire Waste, Physical hazard and Moral hazard, Kinds of
Policies, Re insurance, Types of re insurance, Claims and Settlement
Prescribed Text: (Banking)
Banking Theory and Practices: Shekhar
Prescribed Text: (Taxation)
Insurance: Principles and Practices: M.N Mishra
 Course Code: BBA 3109
Course Title: Business Ethics & Corporate Social
Responsibility

Chapter Contents
One Understanding the Theories and Tools of Business Ethics: concepts of business e
ethics, idea of moral principles, major ethical theories, ethical models and tools of
ethics.

Two Concepts of Managerial Ethics& its Implication: The domain of managerial ethics,
approaches to managerial ethics,, factors of managerial unethical practices, parties
affected by managerial decisions, ways to ethical managerial decisions, Managerial
ethics in the light of Islam.
Three Corporate Ethics& Ensuring Corporate Ethical Environment: Corporate
culture, collective moral responsibility, opposing views of corporate responsibility,
ethical excess to corporate information.
Four Ethics in Buying –Selling Goods & Services: Buyers compared to sellers, sellers
rights as a market power, legal provisions and enforcements, emergence of
consumerism movement, consumer protection measures through different rights,
marketing ethics.
Five Code of Ethics and Social Audit: Morality and social audit, corporate codes,
commitment to high ethical standards, institutionalization of ethical standards,
corporate social reporting and social performance.

Six Corporate Social Responsibility: Concepts of social responsibility, responsibility

to consumer, responsibility to investors, relationship between and government,
advancing social responsibility, role of CAB for enhancing social responsibility.

Environmentalism, global warming, waste management, recycling, industrializing

and its effects on nature, technical advancement and world population, Genetically
Modified Food and its effect on humanity ,adulteration & role of CAB, role of
business persons to save the environment.
Seven Corporate Social responsibility practices in Bangladesh

Eight CSR in developed and developing Societies: CSR in Asia, European countries
and USA.

Books Recommended:
1. Dr. A R Khan, Business Ethics.
2. K. A Aswathappa- Essentila of Business Environment.
3. Brooks, Business environment- challenges and changes.
 Course Code: BBA – 3111
Course Title: Database Management & E-Business

Topics
Database Management
Concept of database, Database administration, Overview of classical issues surrounding design,
Analysis and Implementation of database, both from a micro and mainframe perspective, Current
and emerging issues in the database field, Analysis, design and Implementation of distributed
database, the object oriented data model paradigm, the use and management of automated design
and support tools from a database perspective and data security

Foundations of E-business (EB): Definitions & concepts of E-Business and E-Commerce,

Classification. Benefits & Limitations of EB, Driving forces of EB, Impact of EB, Business model.

Internet Marketing: Online shopping, Techniques, E-cycle, Atracting& Tracking customers,

Customer service, CRM.

E-business Strategy: Importance, Strategy formulation, CSF, Competitive intelligence,

Implementation, Assessment.

E-business Economics & Payment Systems: Digital economics: elements, competition, issues,
success factors, impact & future. E-payment: meaning & methods.

E-core values: Ethical, Legal, Taxation & International issues, Consumer & seller protection.
Case Study on technology management & e-business.
Basic Texts:

1. Khalil, Tarek M. (2000), Management of Technology: The Key to Competitiveness

and Wealth Creation, Mc-Graw-Hill Higher Education, USA.
2. Turban, King, Vichland, & Lee, (2004), Electronic Commerce: A Managerial
Perspective, Prentice Hall.
3. Elias M. Awar, (2007) E Electronic Commerce From Vision to Fulfillment, Prentice
Hall.
References:

1. Schilling, M,(2005), Strategic Management of Technological Innovation, Boston:

McGraw-Hill.
2. Bidgoli, H,(2002), Electronic Commerce, Principles and Practice, Academic Press,
London.
3. Joseph P.T. E-commerce: A managerial perspective, Prentice-Hall India(Latest
edition).
4. Laudon&Traver, (3/e), E-commerce: Business, Technology, Society, Prentice Hall.
5. The additional Readings of recently published journal articles will be provided to the
students for getting more in-depth insights of the course contents.

Prescribed Text: (Database Management)

BBA 3102: Database for Business and Spread Sheet Analysis Lab (1 Credit)
 Course Code: BBA 3201
Course Title: Auditing and Taxation

Chapter Topics
AUDITING
One Introduction to Auditing:
Meaning of Auditing, Distinguish auditing from accounting, Definition of financial
auditing, Auditing & Investigation, Auditing & Profession
ICAB, ICMAB, AICPA, Objectives of Auditing, Classification of Auditing, Errors and
Frauds, Auditor's duty
Two Basic Concept & Techniques of Auditing:
GAAS, ISA, Audit Planning, Audit Evidence, Fair Presentation, Test Check, General
Audit Procedure, Audit Programs, Audit Note Book, Working Paper, Internal audit,
Internal check and Internal Control, BAS, BCA Act 1973
Three Vouching ,Verification & Valuation:
Vouching: Its meaning, Points to be noted in a voucher, Vouching of Cash book,
Trading transaction and Impersonal ledger.
Verification: Its meaning, Verification & Valuation of different types assets & liabilities
Audit of a limited Companies- Company Auditor:
Four Qualification, Disqualification, Appointment, Removal & Remuneration
Power & Duties of an Auditor, Liabilities of an auditor
Audit Report:
Five Content of Audit Report, Basic Element of Audit report, Types of Opinion
Practical Study with an Audit Report
Taxation
Introduction:
One Definition, Feature, Objectives, Types, Role , Principles of Tax, Good tax system, Tax
structure in Bangladesh,
Two Income Tax – Bangladesh Context:
Definition, Features, Role of Income Tax, Tax Holiday, Classification of Income,
Different terms- Assesses, Residual Status, Income tax Ordinance 1984
Three Basics of Income Tax:
Different Concepts- Income, Revenue, Expenditure, Total Income, Total World Income,
Exemption, Income Year, Assessment Year, TDS. Tax year, Tax Rate, VAT
Four Income Tax Authorities:
Types, Appointment, Power, Functions & Responsibilities, Taxes appellate tribunal
Five Computation of Total Income:
Scope of total income on the basis of Assessee's residential status
Income under specific heads:
Income From Salary -Definition, coverage, benefits and perquisites, provident fund,
Related Exercise
Income from Security: Related Exercise
Income from House Property: Related Exercise
Income from Agriculture: Related Exercise
Income from Business and Profession: Related Exercise
Income from Capital Gain: Related Exercise
Income from Other Sources: Related Exercise
 Five Assessment of Individual:
Assessment Covering all heads of Income

Prescribed Text: (Auditing)

A Handbook of Practical Auditing - B.N Tandon
Prescribed Text: (Taxation)
Bangladesh Income Tax Latest Edition – Shil, Masud & Alam
Additional References:
Auditing: Jack C. Robertson
ACCA : F6 & F8 (Both)
Auditing: Khawaja Amjad Sayeed
Income Tax Ordinance 1984 and Finance Acts
 Course Code: BBA 3203
Course Title: Cost & Management Accounting-II

Chapter Topics
One Managerial accounting and the Business Environment:
The work of management and the need for managerial accounting
information, Just In Time, TQM, Process Reengineering, TOC
Two Overhead : Introduction, Classification of overhead, Allocation,
Absorption, Overhead rate, Pre determined overhead rate, Under and over
applied overhead, related exercise

Three Contract Costing: introduction, Nature and procedure, job costing vs.
contraction costing, types, sub contract, related exercise.

Job order Costing: Definition, Job Cost sheet, Application of

Four Manufacturing Overhead, Predetermined Overhead Rate, Under applied
and over applied overhead,
Related Exercise
Five Process Costing: Comparison between job order and process costing,
equivalent units of productions, production report, related exercise.
Six Variable Costing: A tool for Management: Overview of variable and
absorption costing, Income comparison of variable and absorption costing,
related exercise
Seven Budget and Budgeting: Introduction, Types of Budget, Master Vs. Flexible
Budget, The Budget Committee.

Prescribed Text Book:

Theory and Practice of Costing (volume 1) - Basu and Das
Managerial Accounting - Garrison & Noreen
Additional References:
Cost Accounting Planning & Control - Matz & Usury
Cost Accounting -A managerial Emphasis - C.T Hormgren
 Course Code: BBA 3205
Course Title: Management Information System

Chapter Contents

One Introduction to MIS: Definition-Characteristics-MIS services-Limitations-Types of MIS-

importance-Potential risks of information systems-data and Information-Difference between
data and information-Quality of good information-The process of converting data into
information.

Two Fundamentals of Information systems: System concepts-Information systems-Information

technology-Differences between IS and IT-The expanding role of information systems-
Activities of information systems-Information systems resources-Classifications of
information systems

Three Information systems and organization: Information systems and organizational structure-
Roles of IT and IS in organizational decision making-A system approach to problem solving

Four Telecommunications networks: Telecommunications-Information superhighway-

Components of telecommunications network-Network, protocol-Types of telecommunication
signal-Communication channel-Communication processor-Communication software-Network
topology-Communication channel characteristics-Types of telecommunication network-
Telecommunication carriers-Business value of telecommunications

Five Enterprise-wide networking and Internet: Enterprise wide networking-The client/server

model of computer-Difference between a LAN environment and a C/S environments-
Developing client-server systems-Organizational implications of client-severs-Internet-Types
of Internet-Business use of the Internet-Enterprise collaboration systems-Groupware for
enterprise collaboration-Internet benefits to organization-Problems on the Internet.

Six Information and managerial decision making: Information and the roles of management-
information and the levels of management-Information and decision making-Decision support
systems-Different types of business problems-Different types of managerial decision making-
Functions, Components and Applications of DSS-GDSS-Executive information systems-
functions of an EIS-Rationale for EIS-Characteristics of DSS and EIS-Critical success factors
for DSS/EIS-Difference between TPS, MIS, DSS and EIS.

Seven Information systems for business operations and strategic advantage: Information systems
in business-Marketing information systems-Manufacturing information systems-Human
resource information system-Accounting information systems-Financial information systems-
Strategic information system-Fundamental of strategic advantage-Competitive strategy
concepts-Strategic roles for information systems-Information systems and the value chain-
Strategic applications and issues in information.
Eight Information systems security and control: Computer security-Reasons of computer systems
vulnerability-Types of computer security breaches-Security controls-Audit of information
systems.
Nine Ethical Implications of IT: Morals, ethics and law , need for ethics, culture, ethics and information
services, computer codes for ethics, a personal ethical guidelines, privacy issues: social right and
computer.
Ten Managing Information Resources: Information Resource Management (IRM), principles of
managing IR, objectives, functions, technology management, strategic management, distributive
management.

Basic Text:

1. James A. O’Brien : Management Information Systems: Managing Information Technology in the

Networked Enterprise

Reference Book:

1. Kenneth C. Laudon : Management Information Systems: Organization and Technology

and Jane P. Laudon
2. Kenneth C. Laudon : Management Information Systems:
and Jane P. Laudon Managing the Digital Firm
3. Uma G. Gupta : Management Information Systems: A
. Managerial Perspective

BBA 3202: Management Information System Lab (1 credit)

 Course Code: BBA 3207
Course Title: Entrepreneurship Development

Chapter Contents
One Introduction: Definition of entrepreneur and entrepreneurship, entrepreneurship vs
entrepreneur, characteristics of entrepreneurs, types of entrepreneurs, function and required
qualities of an entrepreneur, entrepreneurial process, role of entrepreneurs in developing
countries.
Two The Dark side of Entrepreneurship: Risk and entrepreneur, stress and entrepreneurs, sources of
entrepreneurial stress, removal of stress.
Three Theories of Entrepreneurship: Psychological theories, socio- psychological theory and
cultural theories, other theories and models of entrepreneurship.

Four Entrepreneurial environment and Business Opportunity Identification: Factors of

entrepreneurial environment, business environment: political, economic, legal and technical
aspects of environment, Environmental scanning procedure, SWOT analysis, Techniques of
environmental analysis.
Five Entrepreneurship Development: Entrepreneurship development factors, process of
developing entrepreneurship, entrepreneurship development cycle, need for entrepreneurship
Development Programs, objectives of EDPs, courses, contents and curriculum of EDPs,
Phases of EDPs, Evaluation of EDPs.
Six Entrepreneurship and Small Business: Definition of small business, its comparison with
large business, features of small business, stages of small business development, role of
small business, reasons for success and failure in small business.
Seven Small Business Plan: Definition, importance, uses and features of small business plan,
elements of the business plan, steps to develop a business plan, pitfalls to avoid in making
business plan.
Eight Financing Small business: Planning the financial needs, sources of finances for the small
firms, equity vs debt financing, problems of financing small business in Bangladesh.
Entrepreneurship and Small Business Development in Bangladesh: Entrepreneurship
Nine Development potentiality in Bangladesh, need for training and development, problems of
organizing entrepreneurship development training, role of BSCIC and other organization in
the entrepreneurship and small business development in Bangladesh.

Ten Entrepreneurial Case Analysis.

Basic Texts:
1. Donald F Kuratco and Richard M Hodgetts- Entrepreneurship: A contemporary Approach, Latest Edition,
The Dryden Press, Orland USA.
2. Peter F Drucker, “Innovation & Entrepreneurship
Reference Books:
1. Dr. A. R. Khan- Entrepreneurship, small business and lives of successful entrepreneurship, Rubi Publication,
Dhaka. Bangladesh
2. Hisrich & Peters, “Entrepreneurship
3. Nazrul Islam, and Muhammad Z. Mamun – Entrepreneurship Development: an Operational Approach, the
University Press Limited, Dhaka.
 Course Code: BBA 3209
Course Title: Production and Operations Management

Chapter Topics
One Introduction: Production and production system, introduction to production and
Operations Management, Why Study Operations Management, objectives of
production and operations management, production and operations management
framework, functions of a production and operations managers, critical decision
areas in productions and operations management, principle of productions and
operations management, manufacturing operations vs services operations, current
issues of production and operations management .
Two Facility location Facility Layout planning: The need for Location Decisions;
Nature of Location Decisions; Procedure for making location decisions; Factors
affecting location decisions for manufacturing operations and service operations,
Facilities Layout, objectives of layout, types of layout , factors affecting the
decision of layout, designing Product Layouts: Line Balancing procedure and case
study.
Three Production planning and control; Meaning and importance, scope and function of
production planning and control, production procedure, types of manufacturing
systems, distinguish between, production planning and production control,
aggregate production planning,, aggregate planning techniques, master production
scheduling., and case study

Four Quality Management: meaning of quality product quality dimension and service
quality dimension, statistical process control, control chart, ISO – 9000 and ISO -
14000, quality circle, total Quality Management, features of total quality
management, comparing the culture of TQM and Traditio0nal organization and case
study
Five Operations Strategy Competitiveness, and Productivity: Definition of
Operations Strategy, Operations Priorities- Order Winners and Order Qualifiers
Core Capabilities/Competencies, Developing Manufacturing Strategy, Productivity
Measurement-Productivity importance of productivity, factors affecting
productivity., Partial Measure, Multi-factor Measure and Total measure of
Productivity and case study
Six Maintenance: Meaning. Importance, objectives of maintenance, types of
maintenance, advantages and disadvantages of different types of maintenance, costs
associated with maintenance, problem of maintenance, how preventive maintenance
can be effective? Case study

Seven Project Management: Introduction; Behavioral aspects of Project Management;

Project Lifecycle; Work Breakdown structure; Planning and Scheduling with Gantt
Chart; PERT and CPM; Deterministic time estimates; Probabilistic time estimates;
determining path probabilities, case study
Eight Product and Service Design and Process Selection and job design: Legal,
ethical, and environmental issues; Other issues in product and service design;
Phases in the Product Design and Development; Designing for manufacturing;
Quality Function Deployment, Service Design, Process Selection, Process flow
design, Nature of Services and Operational Classification of services, Designing
service organization including Product line approach, Self-service approach and
Personal Attention approach. Job design, factors affecting job design, factors
affecting job design, behavior approach to job design and case study.

Inventory management: Meaning. Features of inventory, classification of

Nine inventory according to functions, purpose of inventory, functions of inventory,
inventory control, objectives of inventory control, cost associated with inventory,,
why we want to hold inventory, why We do not hold inventory, Economic order
quantity, ABC analysis and case study

Ten Just in time production system: Meaning, the primary objectives of JIT, elements
of JIT, prerequisites of JIT, benefits of JIT manufacturing system, Kanban
Production control system.

Text Books:
1. Operations Management, William J. Stevenson, 8th Edition, Mc Graw-Hill Irwin
2. Production and Operations Management: Manufacturing and Services-Written by Chase, Aquilano and
Jacobs; 8th Edition, TATA McGraw-Hill Edition

Reference Books:
1. Lee J Krajiwski and Larry P Ritzman, Operations management.
2. Donald Del Mar, Operations Management.
3. Raymond R. Mayer, Production and Operation Management
 Course Code: BBA - 4107
Course Title: Business Research Methods

Chapter Topics
One Introduction:
Definition, Objectives, Types, Good research Points, Social research, Selected
methods in social research, Business research

Two Research Problem and Design:

Nature, Selecting the research problem, Process of defining research problem,
Prepare a research proposal, Steps in research design process
Three Collection of Data:
Types, Observation, Interview, Methods of data collection, Sampling

Four Questionnaire Design:

Definition, Nature, Objective, Questionnaire design process, Types, Scaling
questionnaire, Pre-testing
Five Measurement and Scaling:
Nature, Primary scales of measurement, Test of some measurement, Test of
reliability, Scaling techniques

Six Data Analysis:

Definition, interpretation and presentation, Editing data, Classification, Problems in
data interpretation
Seven Testing of Hypothesis:
Meaning, Types, Setting up the Null hypothesis, ANOVA, F test, Multiple
regression
Eight Research Report Writing:
Nature, Types, Report format, Guidelines for table, graphs, references, bibliography,
Final report
Nine Software in Research

Prescribed Text:
Research Methodology - Kothary C.R
Additional References:
Business Research Methods - William G. Zikmund
 Course Code: BBA 4109
Course Title: International Business

Chapter Topics
One Introduction: What is international business? Why should you study international
business? Why companies engage in international business? Reasons for recent
growth of international business. Why international business is different from
domestic business? Globalization, forces behind globalization, criticism of
globalization, MNCs, TNCs, International Corporation, Global Corporation,

Two The economic and cultural environment facing international business:

introduction, importance of studying economic and cultural environment, cultural
awareness, identification and dynamics of culture, behavior practices affecting
business, strategies for dealing cultural differences, economic systems of countries,
elements of economic environment affecting international business,
macroeconomics issues affecting international business.
Three The Political and legal environment of international business: Introduction,
importance of studying political and legal environment of international business, the
sovereignty of nation, stability of the govt policies, ideologies of the political
parties, political risks of global business, economic risk of global business,
strategies to reduce political risks, bases of legal system, commercial laws within
countries.

Four International trade and investment theories: Classical counties based theories,
modern firm based theories, overview of international investment, international
investment theories, foreign direct investment, types of FDI and factors of
influencing FDI

Five Modes to enter into international business: Choosing a mode of entry, exporting
to foreign markets, international licensing, international franchising, specialized
entry modes for international business.

Six International strategic management and Strategic alliances: Meaning of

international strategic management, components of international strategy, and
alternatives strategies for international business, developing international strategies,
level of international strategies., meaning of strategic alliances, types of strategic
alliances, benefits of strategic alliances, scope of strategic alliances, management of
strategic alliances, pitfalls of strategic alliances.

Seven Regional economic integration and cooperative agreement : Definition and types
of regional economic integration, benefits and cost of forming regional economic
integration the European Union and other regional economic blocks i.e IBRD, IMF,
ADB, EU, NATO, ASEAN, SAARC, SAPTA, SAFTA, WTO, APEC, D-8 ETC.

Eight Foreign Direct Investment: Meaning of FDI, the relationship of trade and factor
 mobility, FDI motives to achieve sales and resources, risk minimization objectives,
advantages of FDI, direct investment pattern, government attitude toward foreign
direct investment.
Multinational Corporation: Definition and characteristics of MNCs, why firms
Nine become multinational enterprise, strategic management of multinational enterprises,
evaluating the impact of MNE, ways of doing business by MNCs, TNCs,
distinguishing features of MNCs and TNCs.

Ten International Marketing: International marketing management, product policy,

pricing issues and decision, promotion issues and decision, distribution issues and
decision
Eleven Organization Design in International Business: the nature of international
organization design, initial impacts international activity on organizational design,
global organization designs, related issues in global organization design, corporate
culture in international business, managing change in international business.

Basic Text:
1. Ricky W. Griffin and Michael W. Putsay, International Business: Environments and Operations,
Addison- Wesley Publishing Company, New York, USA
2. John D. Daniels and Lee H. Radebaugh, International Business: A Managerial Perspective, Prentice
Hall International,inc, Newyork, USA.

Reference Books:
1 Philip R. Cateora and John L Graham- international Marketing, Eleventh Edition, McGraw – Hill
Publishing Company Limited, Singapore.
3. Alam A Rugman and Richard M. Hodgetts, International Business: A strategic Management
Approach, International Edition.
 Course Code: BBA 4207
Course Title: Business Policy and Strategy

Chapter Topics

PART—I: INTRODUCTION TO BUSINESS POLICY & STRATEGIC

MANAGEMENT

INTRODUCTION TO BUSINESS POLICY:

One Evolution of Business Policy as a discipline nature, importance, scope,
limitations, purpose & objectives of business policy

Two CONCEPTUAL FOUNDATION IN BUSINESS POLICY:

Definitions understanding strategy defining strategy, levels at which strategy
operates types of planning systems

Three AN OVERVIEW OF STRATEGIC MANAGEMENT

Strategic management, process of strategic management, dimensions of strategic
decisions, three levels of strategy, the strategy makers, benefits of strategic
management.
PART—II: STRATEGY FORMULATION

Four MISSION, PROPOSE, BUSINESS DEFINITION & OBJECTIVES:

Vision, mission & purpose business definition objectives & goals

Five External Analysis/ the External environment: The firms external environment:
Remote environment: economic, social, political, technological, ecological. Michael
porter five forces model of analyzing external environment. Operating environment:
competitors, creditors, customers, labor and suppliers. Industry analysis and
competitors’ analysis.
Six Internal Analysis: Resource based view of the firms: what makes a resource
valuable? Value chain analysis, Industrial organization model, Critical success
factors of analyzing strengths and weaknesses of the organization, SWOT analysis.
Seven Strategic alternatives/ Formulation of long-term objectives and Grand strategy:
Pearce and Robinson 14 grand strategy alternatives: offensive and defensive
strategy. Four grand strategy alternatives: expansion, stability, retrenchment,
combination of two. Why companies follow stability, growth and expansion
strategy.
Eight Strategic choice: Grand strategy cluster, General Electric nine cell matrix, BCG
growth share Matrix. Life cycle portfolio approach of selecting strategy.
 PART—III: STRATEGY IMPLEMENTATION
Structure and strategy, resource allocation, strategic leadership, commitment,
Nine organization culture, communication process, quality improvement,, change
management.

PART—IV: STRATEGIC EVALUATION AND CONTROL.

Ten Strategic evaluation and control, process of strategic evaluation and control,
quantitative and qualitative criteria to evaluate strategic performance. Bases for
setting standard for control .types of strategic control.
Ten PART—V CASE METHOD & CASE STUDIES’./
‘/
Basic Text:
1. John A Pearce II and Richard B Robinson, Jr, Strategic Management: Formulation,
Implementation and ControlAddison- Tata Mcgraw-Hill Publising Company Limited ,New Delhi,
Ninth Edition.

2. Arthur A. Thompson, Jr. And A.J. Strickland III, Strategic Management: Concepts and cases, Tata
Mcgraw-Hill Publising Company Limited ,New Delhi, Thirteenth Edition

Reference Text:
1. Hill & Jones, “Strategic Management Theory.”
2. A Kazmi, “Business Policy.”
3. W Glueck, “Business Policy.”

Major in Management Studies

 Course Code: MGT 4101
Course Title: Total Quality Management

Chapter Contents

One The Total Quality Concept: Quality, total quality, rationale for total quality, key elements of TQ, pioneers of
total quality: Deming, Juran, Crosby, Taguchi, why total quality sometimes fails.

Two Quality Cultural: Meaning, activating cultural change, laying ground for a quality culture, countering resistant to
cultural change, establishing a quality culture.

Three Establishing Customer Focus: Customer satisfaction and retention, understanding who is a customer,
customer defined quality, instituting quality function deployment, customer satisfaction process, customer
defined value, customer value analysis, customer retention.
Four Total Employee Involvement and Empowerment: Definition, rationale, Management role in TEIE, implementing
TEIE, manager’s role in suggestion system, improving suggestion system, evaluating suggestion, handling poor
suggestion, achieving full participation.
Five Leadership, Teambuilding and Teamwork: Definition, leadership quality, skills, styles, leadership in total quality
setting, steps to team building.

Six Decision Making and Problem Solving: Decision making for total quality, solving and preventing problems, problem
solving and decision making tools, decision making process, employee involvement in decision making, creativity in
decision making.
Seven Benchmarking: Definition, Rationale, approaches and process, benchmarking vs reengineering, role of management
in benchmarking, prerequisite for benchmarking, obstacles to benchmarking, benchmarking resources, selection
processes, perpetual bench marking.
Eight Continuous Involvement: Rationale, management’s role in continuous involvement, essential involvement activities,
structure for quality improvement, scientific approach, identification of improvement needs, development of
improvement plans, common improvement strategies, Kaizen, CEDAC approach.
Nine Quality Function Deployment: Meaning, benefits, customer information, tools, implementation.

Ten Partnering for Competitiveness: Concept, internal partnering, partnering with suppliers, customer and potential
competitors.
Eleven Total Quality Tools: Definition, Pareto chart, fishbone chart, cheek sheet, and histogram, scatter diagram, run chart,
control chart, management role in tools deployment.
Twelve Statistical Process Control: Definition, rationale, inhibitors of SPC, management’s role, role of TQ tools, authority
over process and production, implementation and deployment of SPC
Thirteen Strategic Planning and Total Quality Implementation: Quality as strategy-Strategic management process-
Implementing a TQ strategy
Basic Text:
Introduction to Total Quality- Quality Management for Production, processing, services – Devid L Goetsch and
Stanley B Davis; Prentice- Hill, Inc.
Reference Books:
1. “Total Quality Management”, Arthur R. Tenner & Irving J. DeToro, Addison-Wesley Publishing Company.
2. “TQM for Sales and Marketing Management”, James W. Cortada, McGraw Hill International Edition.
3. Total Quality: Management, Organization and Strategy, J. W. Deans and J. R. Evans.
4. The Total Quality Management: An Introductory, Paul Jones.
5. The Essence of Total Quality Management John Ban.

Course Code: MGT 4103

 Course Title: Managerial Economics
Introduction: Meaning and Scope of managerial economics- relationship to economic theory- relationship with
decision theory- role of managerial economics- objectives and constraints of the firm- introduction to risk,
asymmetric information and game theory

Demand and Supply Analysis: Meaning of demand-Market demand function ,Demand curve, factors affecting
demand, Variation and increase/decrease in demand, Elasticity of demand- Graphical representation of price
elasticity of demand Price- income and cross elasticity of demand-Estimation of demand-Numerical problems for
measurement of elasticity, Supply functions, determinants of supply, market equilibrium, application to the price
ceiling and price floor, minimum wage, effects of taxes and subsidies on price and quantity.

Applied Economics Techniques: The basic tools, methods of expressing economics relationships, tabular,
graphical, algebraic and functional relationships of total, average and marginal relationships, economic models,
algebraic solutions of economic model, equilibrium price and quantity, the use of calculus in managerial decisions,
application to the measurement of elasticity, profit and output maximization, cost minimization.

Demand Estimation: Estimation vs forecasting, methods, characteristics of a good model, parsimonious model,
regression analysis, hypothesis testing, problem with regression analysis, identification problem, omitted variables,
multicollinearity, and autocorrelation.

Production and Costs: Meaning of production- Types of production function – Importance of production function
in managerial decision-making – Application of production function in productive sectors (service and
manufacturing) –Economies of scale and scope. Importance of cost in managerial decision-making – Economic
concepts of cost – Functional form of short run and long run cost – Estimation and alternative methods of estimation
of cost - LAC as a decision making tool – Impact of learning curve.

Market Structures: Meaning of market structure, need for analyzing market structure, types of markets

Perfect competition & Monopoly: Features-Representative firm, and industry-Equilibrium in short and long run-
Price and output determination using diagrams-Normal profits, losses and supernormal profits in short run-Long run
and normal profit-Merits and limitations of perfect markets

Oligopoly and Monopolistic Competition: Oligopoly-definition and characteristics-Collusion and cartel-Non-price

competition-Price stickiness and kinked demand, Monopolistic competition-definition and characteristics-
Equilibrium-Price and output determination

Reference books:

1. Managerial Economics by Dean Joel

2. Managerial Economics by Almanand
3. Managerial Economics by Hague, D
4. A study of Managerial Economics by Gopalakrishna
5. Managerial Economics by Cauvery, R.
6. Managerial Economics by Paul G Keat, K Y Young
7. Managerial Economics: Analysis, Problems, Cases by Lila J. Truett and Dale B. Truett
8. Principles of Economics byRobert H Frank and Ben S Bernanke (2007)

Course Code: MGT4105

 Course Title: Management of Foreign Trade
1. Introduction: Meaning - nature and importance of foreign trade – causes, patterns, and gains from trade -
theories of foreign trade: comparative advantage theory, opportunity cost approach – Heckscher-Ohlin theory -
criticism of foreign trade theories - legal requirements in foreign trade – free trade and protection - arguments for
and against free trade and protection.

2. Terms of Trade: Meaning and analysis of terms of trade - factors influencing the terms of trade - methods of
determining the terms of trade - effects of changes in terms of trade - implications of favorable terms of trade - state
of terms of trade in developing countries.

3. Balance of Trade and Balance of Payment: Meaning and nature of balance of payment - distinction between
balance of trade and balance of payment - classification of balance of payments - causes of disequilibrium in the
balance of payments - measures for correcting adverse balance of payments.

4. Foreign Exchange: Meaning of foreign exchange rate of exchange - methods of determining the rate of exchange
- causes of exchange rate fluctuations - meaning of exchange control - methods of exchange control - alternative
ways of making foreign remittance - exchange control regulations in Bangladesh.

5. Documentation in Foreign Trade: Meaning, importance, and requirements of effective export documentation -
types of export documents and their preparation - export formalities at home and abroad - problems in export
documentation - import documents and their preparation and formalities.

6. Prerequisites for Effective Export Marketing: Steps involved in export marketing, considerations in export
marketing decisions, proper procurement and/or production of export cargo-sound quality control & grading of
export consignment-effective cost control and various phases of export marketing-handling of shipping problems in
time-developing sound network and linkage with overseas market-matching product quality & design with the
demand of time by means of R&D.

7. Export Services and Incentives: Meaning and importance of export services and incentives - export services and
incentives in Bangladesh - role of EPB, NCBs, BSTI, TCB& CCI in export development.

8. Foreign Trade of Bangladesh: Size and structure of foreign trade - characteristics of foreign trade - balance of
payments position -traditional and non-traditional export items - patterns and performance of foreign trade -
problems hindering the foreign trade in Bangladesh - review of export and import policy - export processing zones
in Bangladesh.

9. Global Monetary and Regulatory Institutions: IMF, World Bank, UNCTAD, WTO, GATTS, TRIPS:
Globalization - Multi-lateral trading - Role of commercial policy in underdeveloped countries like Bangladesh -
dispute settlement mechanism.

10. Economic Integration: Customs unions and free trade areas - EU, NAFTA, SAFTA, ASIAN

Text: 1. Dominick Salvatore, International Economics, 7th ed., John Wily & Sons, 2001.

References:
1. Richard E. caves, Jeffrey A. Frankel and Ronald W. Jones, World Trade and Payments: An Introduction, 7th ed.,
HarperCollins Publishers Inc., 1996.
2. Government of Bangladesh, Export Policy.
3. Sadrel Reza, TheTxport Trade of Bangladesh (1950-1978): Patterns and Perspective, University of Dhaka, 1981.
4. Hafez, G. A. Siddiqui, Industrial Policies and Export Industries -A Case Study.
 Course Code: MGT 4201
Course Title: Management Science

Chapter Contents

One Introduction to Management Science: Origin- Development –Characteristics of

management science- Operations research and managerial decision making- Application of
management science/OR- Phases of O.R – Limitations of Management Science/O.R- Models
of O.R
Two Linear Programming: Nature of linear programming, formulation of problem, general formulation,
graphical method of formulation, feasible solution, feasible , optimal solution, algebraic solution,
simplex method, minimization problem, maximization problem.
Three Transportation Problem: Introduction- North West corner rules- Vogels Approximation
Method- Stepping stone method-Modified Distribution Method.

Four Assignment problem: Introduction- Assignment Model- Assignment algorithm.

Five Theory of Games: Introduction- pay off matrix- Two person zero sum game- Pure strategy
and mix strategy- Maximum and minimum principle- Types of game- Limitations of game
theory.
Six Queuing Theory: Introduction- Queuing system- Basic definition and notation-Poison
queuing model- Properties of queuing model- Limitations of queuing mode.
Seven Simulation: Introduction- advantages and disadvantages- elements of simulation model- event
type simulation- generation of random phenomena- Monte Carlo technique-steps in simulation.
Eight Project Scheduling by PERT and CPM: Basic concept, steps, distinguish between PERT and
CPM, advantages of PERT and CPM, assumption by PERT and CPM, rules of network construction,
application of PERT and CPM.
Nine Sequencing models: Introduction- Sequencing problems- processing of jobs through
machines- processing of jobs through two three and more machines- Routing problem in
Networks.
BasicTexts:
1. Levin and Kirkapatrick- Quantitave of Approaches to Management.
2. A. Victor Cabot and Donald L. Harnett- An introduction to Management Science
3.. Swarup, K. gupta, p.k. Mohan- Operations Research

References Books:
1. D.R. Anderson and D.S. Sweney – An introduction to Management Science
2. V.K. Kapor- Operations Research.
3. Davis, Mckeown & Rakes- Management Science: an introduction.
 Course Code: MGT 4203
Course Title: Management of Technology and Innovation

Introduction: Technology, Definition, Importance & Classification, Management of Technology (MOT),

definition, conceptual framework, importance, Technology & wealth creation, Evolution of production &
product technology, MGT guiding principle

Critical Factors in Managing Technology: Creativity, Innovation, Market, Price, Timing Change, Link
between science & technology, Productivity, Effectiveness, Competitiveness, Leaders Vs followers.

Technology Life Cycles & Innovation Process: S-curve, Market growth, Product life cycle, Multiple-
generation technologies, Technology-science push & Market pull, Competition at different process,
Factors influencing technological innovation.

Business Strategy & Technology Strategy: Strategy analysis & development, Technology strategy
formation, Core competencies, integrating technology & business strategy

Technology Planning: Forecasting technology, Critical Technologies: Technology audit and its model,
Life cycles approach, B-Tech approach, CTO.

Reference books

1. Khalil, Tarek M. (2000), Management of Technology: The Key to Competitiveness and Wealth
Creation, Mc-Graw-Hill Higher Education, USA.
2. Schilling, M, (2005), Strategic Management of Technological Innovation, Boston: McGraw-Hill.

Course Code: MGT 4205

 Course Title: Project Management
Nature of project management: Definition Features and types of project, Project life cycle Elements
and functions of project management project organization Traditional management and project
management Qualities, functions and responsibilities of a project manager.

Project formulation and appraisal: Meaning of project formulation and appraisal Steps in project
formulation Economic, social, financial, technical and managerial appraisal of project Cost benefit
analysis (SCBA OECD) approach UNIDO approach Capital budgeting

Planning and scheduling of project: Planning and scheduling Gantt chart PERT-CPM time Cost trade
off planning and the national level. Resource mobilization Procedures for release of funds Financing
Projects under ADP

Project implementation: Steps in Project implementation Impediments of project implementation

Guidelines to effective implementation

Monitoring valuation and termination of projects: Techniques of monitoring Precondition of effective

monitoring Methods of evaluation Deferent statues of project termination

Project management in Bangladesh: Procedures of preparation and approval of development projects in

Bangladesh Organization and functions of planning commissions ECNEC and IMED problems of project
implementation in Bangladesh. An evaluation of JK project JMP, and Modhopara Hard Rock Project

Book Recommended:
1. M. Serajudding: Project Management
2. B.B. Goel: Project Managment
3. Jack R. Meredith; and Samuel J. Mantel Jr.: Project Management
4. Sky lark Chandha: Managing Project in Bangladesh.
5. Prasanna: Projects planning, Selection and Implementation.
 Major in Accounting and Information Systems

Course Code AIS - 4101

Course Title: Accounting Information System

Chapter Topics
One Accounting Systems Concepts:
The Changing role of Accountant, AIS and MIS, Accounting as a System, Users,
Management Structure, Models of decision making, Human aspect of the AIS,
Computerized Accounting Systems
Two AIS in Operation Control:
Business activities and information needs, Subsystems of AIS, Documentation of
AIS, Data Processing Cycle, Different Cycle and Discussion
Three AIS in Management Control:
AIS Characteristics and Criteria for Management Control, AIS data support for
Management Control, AIS & MIS Mix in Management Control
Four Strategic Decisions:
DSS, AIS, and AI/ES, AIS in Corporate Planning

Five System Design, Development and Implementation:

System Development Life Cycle, System Analysis, System Design, System
Selection, System Implementation, System Risk, Security

Prescribed Text:
Accounting Information System - Wilkinsion
Accounting Information System - Mourfy
Additional References:
Accounting Information Systems - Edward Lee Summers
 Course Code: AIS - 4103
Course Title: Financial Information Analysis

Chapter Topics
One Introduction:
Meaning, purpose and types, users, scope importance, limitations
Common sized statement, Comparative financial statements, trend percentages

Two Ratio analysis:

Liquidity, leverage activity and probability ratio, theoretical foundation of ratio analysis,
the cross-sectional and time series analysis, computation and interpretation of ratios,
limitations of ratio, analysis, inflation and ratio analysis
Three Fund flow & Cash Flow Analysis: meaning of fund, purpose, importance preparation
interpretation of statement of working capital changes and the funds flow statement, Cash
flow statement and analysis
Four Analysis of Leverage: Concepts, computing and interpreting operating ,financial and
combined leverages, leverage and risk

Five Financial Forecasting; concepts, Purpose and importance of financial forecasting,

forecasting methods, trends, graphical and statistical methods, Proforma financial
statements, Problems in financial forecasting
Six Financial distress prediction: Importance of predicting financial distress, problems in
defining financial distress, the universe and multivariate models of distress prediction
Seven Budgetary control: Budget and budgetary control, objectives and steps of budgetary
control, functional budgets, the master budget, preparation and interpretation of the cash
budget and master budget

Prescribed Text
Financial Statement Analysis - George Foster,
Additional References:
 Course Code: AIS 4201
Course Title: Accounting for Government and Non-profit Organization

Chapter 01: Introduction to Non-profit Organization- Meaning, Objectives, Functions, Difference

between profit-oriented and non-profit organization, Non-profit organization in Bangladesh.

Chapter 02: Accounting Systems of Non-profit organization- Subscription, Receipts and Payments
Accounts, Income and Expenditure Account, Balance Sheet.

Chapter 03: Principles of Governmental Accounting and Reporting- Purpose and Objectives of
Governmental Accounting, Comparisons with Commercial Accounting Basic Principles, Legal
Compliance and Financial Operation- Conflicts between Accounting Principles and Legal Provisions-
The Budget and Budgetary Accounting- Fund Accounting, Types of Funds, Number of Funds- Funds
Accounts- Valuation of Fixed Assets, Depreciation- Basis of Accounting Classification- Financial
Reporting.

Chapter 04: Budgeting Practice of Bangladesh Government- Budget Procedure, Formulation of

Estimates, Approval of Budget Appropriations, Budget Implementation.

Chapter 05: Accounting for NGOs- System of keeping accounts by NGO, Project wise accounting

Chapter 06: Accounting System of Bangladesh Government- Departmentalized System of Accounting –

Accounting Practices in Districts and Ministries- Finance Accounts – Appropriations and Profo rma
Accounts- Monthly and Yearly Financial Reports- Functions of the Comptroller and Auditor General-
Delegation of Financial Power and Use of Control Account.

Reference Books:

1. Hay, Lean E: Accounting for Government and Non Profit Entries.

2. Bangladesh Government, Ministry of Finance: Introduction to Government Accounting.

3. Hussain, Motahar: The system of Budgeting in Bangladesh.

 Course Code: AIS - 4105
Course Title Advanced Accounting

Chapter Topics
One Partnership Accounting:
Retirement and Death of a Partner - Accounting treatment for death and
retirement of a partner
Dissolution of a Partnership Firm - Accounting treatment
Two Shareholders' Equity:
Corporate Organization Paid in Capital, Types of Capital, Concept of Par Value and
No par value, Accounting for Issuance of Shares, Forfeiture and Re-issue of
Forfeited Shares, Bonus and Right Shares, Disclosure requirement as par Company
act 1994 and SEC act.
Preparation of Financial Statement:
Preparation of Income statement, Retained earnings statement, Balance sheet as par
Company act and SEC act
Three Accounting for Joint Ventures, Installment and Consignments:
Joint Ventures: Forms of joint ventures, Accounting treatment for Joint Ventures
Installment of Sales: Accounting for Installment of Sales
Consignment: Accounting for Consignment
Four Accounting for Leases:
Basic Concept, types, Accounting by lessee, lessor and special problems
Five Accounting for Banks and Financial Institutions:
Bank Companies act 1991 & 2003, NBFI act 1993, Format of financial statement
and Preparation of Financial statement
Six Accounting for Insurance Companies:
Insurance Companies act 1938 and 1973, Preparation of financial statement of
Insurance company
Seven Branch Accounting:
Meaning, Types, Accounting systems for branches, Preparation of branch account

Prescribed Text:
Intermediate Accounting – Keisu. Weygandt. Warfield (John Wily & Sons. Inc)
Intermediate Accounting - Smith and Skousen
Additional References:
Accounting - Basu and Das
Intermediate Accounting - Spiceland, Sepe & Tomassini (McGraw Hill)
Advance Accounting - M.M khan
GoB- Companies Act, Banking Companies Act, SEC ACT, NBFI Act, Insurance Company Act
 Course Code: AIS - 4203
Course Title: Advanced Taxation

Chapter Topics
One Introduction and Basic Concept of Tax:
Income and Its Classification, Different tax rate, Capital gain, Tax Deducted at
Source, Advance Income Tax, Provident, Superannuating, Pension and Gratuity
Funds
Two Set Off and Carry Forwarded of Loses:
Meaning, Set off and Carry forwarded of loses, Business and different heads loses,
Limitations, Tax evasion, Tax Avoidance
Three Return of Income and Assessment"
Meaning, Eligibility, Conditions, Current Finance Act, Current Year Budget, Filling
Return, Assessment, Types
Four Assessment of Companies:
Definition, Residential Status, Submission of Return, Set Off and Carry forward of
loses, Fiscal Incentives
Five Assessment of Firms:
Partnership and Farms, Set Off and Carry forward of loses, Procedures
Six Penalty and Appeal:
Penalty Provision, Appeal, ADR, Recovery of Tax, Refunds
Seven Value Added Tax:
Introduction, History, Characteristics, Reasons, Advantages, Disadvantages and
Value Added Tax Act of Bangladesh
Eight Gift Tax, Customs, Travel Tax and Excise Duty:
Meaning, Features, Procedures, Exemptions

Prescribed Text:
Bangladesh Income Tax Latest Edition – Shil, Masud & Alam
Additional References:
Tax Planning Under Direct Tax - Shuklendra A and M.G Gushan
Income Tax Ordinance 1984 and Income Tax Rules 1984
Finance Acts (Latest)
 Course Code: AIS - 4205
Course Title: Advanced Auditing &
Assurance

Chapter Topics
One Introduction and Overview of Basic Auditing:
Professional Ethics: Needs for Ethics, Independence, Integrity and Objectivity,
Competence, Responsibility to Clients
Audit Approach: Audit Strategy, Audit Evidence, Types of Evidence
Conduct of an Audit: Audit Budget, Audit Programmes,
Two Framework:
International Framework for Assurance Engagement, International Auditing
Standard, ICAB, IFAC
Three Cost, Management and Government Audit:
Definition, Objectives, Functions, Procedure of Cost, Management and Government
Audit
Four Audit of a limited Company:
Audit of a Financial Statements, Duties of an Auditor in regarding financial
statement, Shares, Premium, Discount, Bonus Shares, Share Forfeitures, Dividend
Five Audit of Banks:
Legislation relevant to audit of Banks, Special Provision governing different Banks,
Audit of Balance Sheet and Profit & Loss Accounts items, Provision and Reserve,
Secrete reserve
Six Audit of a limited Company:
Legislation relevant to audit of Banks, Audit of Balance Sheet and Profit & Loss
Accounts items
Seven Audit Conclusion, Reporting and Professional Liabilities:
The Independents Auditor's Report on a Complete set of general purpose financial
statements, Auditor's Report Vs. Auditor's Certificate, nature of Professional
Liabilities of Accountant, Liability of an auditor under Companies Act, Liability of
an auditor under Income Tax Ordinance

Prescribed Text:
Auditing - Khawaja Amjad Sayeed
A Handbook of Practical Auditing - B.N Tandon
Additional References:
Modern Auditing - Gill
Auditing Standard and Procedure - Holmes & Burns
Messier - Auditing & Assurance Services
Code of Professional Ethics Issued by IAASB, IFAC, ICAB
 Major in Finance and Banking

Course Code: FIN - 4101

Course Title: Financial Information Analysis

Chapter Topics
One Introduction:
Meaning, purpose and types, users, scope importance, limitations
Common sized statement, Comparative financial statements, trend percentages

Two Ratio analysis:

Liquidity, leverage activity and probability ratio, theoretical foundation of ratio analysis,
the cross-sectional and time series analysis, computation and interpretation of ratios,
limitations of ratio, analysis, inflation and ratio analysis
Three Fund flow & Cash Flow Analysis: meaning of fund, purpose, importance preparation
interpretation of statement of working capital changes and the funds flow statement, Cash
flow statement and analysis
Four Analysis of Leverage: Concepts, computing and interpreting operating ,financial and
combined leverages, leverage and risk

Five Financial Forecasting; concepts, Purpose and importance of financial forecasting,

forecasting methods, trends, graphical and statistical methods, Proforma financial
statements, Problems in financial forecasting
Six Financial distress prediction: Importance of predicting financial distress, problems in
defining financial distress, the universe and multivariate models of distress prediction
Seven Budgetary control: Budget and budgetary control, objectives and steps of budgetary
control, functional budgets, the master budget, preparation and interpretation of the cash
budget and master budget

Prescribed Text
Financial Statement Analysis - George Foster,
Additional References
 Course Code: FIN - 4103
Course Title: Corporate Finance

Chapter Topics
One Corporate Finance:
An overview of Corporate Finance
Two Cost of Capital:
Concept, Components of Capital, Components of Cost Capital, Cost of Debt, Cost of
Equity Capital, Cost of Retained Earnings, Average Cost of Capital, Marginal Cost
of Capital
Three Capital Structure Theories:
Assumption and Definitions, Different Approach

Four Capital budgeting Decision:

Methods of Evaluation, Different Methods and Techniques of Capital Budgeting

Five Derivative Securities and Hedging, Warranties, and Convertibles

Six Analysis & Management of Common Stock:
Industry Analysis, Company Analysis, Technical Analysis, Stock Valuation
Seven Dividend Policy:
Dividend Policy, Growth and The Valuation of Shares

Eight Financial Contracting:

Merger, impact of Merger on EPS, Acquisition, investment Banking

Nine Micro Credit:

Importance, Sources, Micro Credit in Bangladesh

Prescribed Text:
Corporate Finance - Stephen A. Ross and Others
Financial Management - I. M. Pandey
Additional References:
Essential of Managerial finance - Westorm J.F and E.F Brigham
Fundamental of Financial Management - Van Horn
Managerial Finance - Lawrence J. Gitaman
 Course Code: FIN - 4105
Course Title: Bank Management

1.Introduction to Banks: Structure and Services: Financial /Banking system, Structure,

Services of Banks, Present Trends of Banks, Bangladesh Financial/Banking System and their
Services,
2. Operational / Functional Aspects: Fund Management in Banks: An overview; Liability
Management: Deposit and Non-deposit (Borrowing, Loan Sales, Capital Funds); Capital
Management and Basle Accord; Liquidity Management; Credit Management: Policy,
Procedure and Pricing; Off-Balance Sheet Activity of Banks; Hedging against Interest Rate and
Credit Risks; Measuring and Evaluating Performances of Banks and Banking System
3. Legal and Policy Issues: Legal Framework of Banking in Bangladesh, Bank Company
Act1991, Bangladesh Bank Order-1972, Money Loan Court Act2003, Negotiable Instrument Act
1881, Money Laundering Prevention Act, 2002, etc.; Central Banking Supervision and
Regulation Financial/Banking Sector Reforms and Curent Issues. Books

Book Recommended:
1. Commercial Bank Management - McGraw-Hill Mishkin, Federic S. 120011
2. Economics of Money, Banking and Financial Markets, Addition-Wesley.
3. A Journal of BIBM Reading Matedals by Dr. Shah Md. Ahsan Habib
 Course Code: FIN - 4201
Course Title: Portfolio Management

Topics: Meaning of portfolio investment, elements to analyze portfolio problem, Marketable financial
securities, Direct and indirect investing, Risk and return characteristics of securities
Stock and bond market indexes, Characteristics of market, Types of order in security market, Margin and
effects of margin on return, Risk and return of securities, Determining the average outcome, Dispersion
of assets, Variance of combinations of assets, characteristics of portfolio in general, the expected return
standard deviation of a portfolio at different correlations, The shape of portfolio possibilities curve, the
efficient frontier with no short sales, the efficient frontier with short sales allowed, the efficient frontier
with risk less lending and borrowing, Capital Assets Pricing Model (CAPM),Beta and measurement of
beta, Economy , Industry and Company analysis, Security valuation.
Recommended Book:
Edwin J. Elton. Martin J. Gruber, Modern Portfolio Theory and Investment Analysis

Course Code: FIN – 4203

Course Title: FINANCIAL INSTITUTIONS & CAPITAL
MARKET

Chapter Topics
One Financial markets and instruments:
Role, function and type of financial markets, Attributes of financial instruments,
Classification of financial markets, Govt. securities, Instruments of the money and capital
markets
Two Financial assets and financial transactions: Creation of financial assets, Characteristics
of financial assets, Types of financial transactions

Three Financial intermediation: The economic basis for financial intermediation,

Classification of financial intermediation, Investment type financial intermediaries, The
changing nature of financial intermediation
Four The behavior of Interest rates: Present value interest rates and security prices, The loan
able funds model, Major determinants of interest rates, Relationship between interest rate
and bond prices, Inflation and yield curves
Five Real Interest rates: The meaning and importance of real interest rates, the estimation of
real interest rates, Factors that influence real interest rates
Six The term structure and risk structure of interest rates: The term structure of interest
rates, theories of term structure, The risk structure of interest rates
Seven The money market & The capital market: Characteristics of money market, money
market securities and market operations, The capital market securities, Organized security
exchange DSE, Investment companies and investment Bankers ICB,OTC Third and
Fourth markets.
Eight The foreign exchange market: Foreign exchange markets and rates, Exchange rate
determination, Long run and short run exchange rate determination, Consequences of
exchange rate changes.
Trading arrangements: Margin purchase, short selling the capital market. Major
financial institutions in Bangladesh

Prescribed Text:
Jeff Madura, Financial Markets and Institutions
Additional References:

Course Code: FIN - 4205

Course Title: Working Capital
Management

Chapter Topics
One Working Capital Policy:
Working Capital—Its nature, Components of working capital, Importance of working
capital management, Risk-return trade-off or current asset management, financing current
assets The costs & risks of alternate debt maturity. The term structure of interest rates,
Expectation theory, liquidity preference theory, Excess or inadequate working capital,
Determinants of working capital
Two Estimating working capital requirements:
Trading and manufacturing concerns, Alternative strategies of financing working capital,
Hedging policy, Conservative policy, Aggressive policy, Highly aggressive policy.
Three Management of Cash and Marketable securities:
Motives for holding cash, Cash budgeting, Analysis of cash cycle, Synchronizing cash
inflows and outflows, Determining EOQ model, ,Miter and ORR model. Optimum cash
balance, Marketable securities types, Criteria for selecting securities, effects of inflation,
Managing disbursement.
Four Management of Receivables:
Credit instrument, Credit standards, Terms of credits, credit analysis, Financial ratio
analysis, Constructing better risk indices, Extending credit period collection policy,
Factoring and credit insurance, Evaluation of changes in credit policy.
Five Inventory management:
Objectives of inventory management, Determinants of the size of inventories, Inventory
generality of inventory analysis, decision models—the EOQ model, Extending the EOQ
model, reorder point and stock, Effects of inflation on inventory management, Role of
financial manager in inventory management
Six Short term financing:
Trade credit, short term financing by commercial banks, commercial paper, banker's
acceptance, Secured short-term financing, Accounts receivable financing, Inventory
financing.

Prescribed Text:
Jack Clark Francis, Investments: Analysis and Management
Additional References:

Major in Human Resource Management

Course Code: HRM- 4101

Course Title: Human Resource Planning

Chapter Contents

One
Concepts of Strategy and Planning : A need for strategic HRM, strategy, types of strategy,
Models of Business strategies.
Two Aligning HR with Strategy: Strategic HRM, the risks, Linking HR processes to strategy, HR
strategy by division, Characteristics of an effective HRM strategy, The strategic planning model
Three Evaluation of HR Programs and Policies: The scorecard, importance of evaluating HRM, The
5C model of HRM impact, Approaches and challenges in measuring the HRM practices.

Four Job Analysis: Job analysis, problems of it, The process of job analysis, specific job analysis
techniques, Competency based approach.
Five HR Management Systems: The stages of HRMS development, selection and design criteria,
criteria for data inclusion in the HRMS, core HRMS data entries.

Six The HR Forecasting process: Forecasting activity categories, benefits of it, key personnel analyses
conducted by HR forecasters, environmental and organizational factors affecting HR forecasting,
HR forecasting time horizons, Determining net HR requirements
Seven HR Demand: Index/trend analysis, expert forecasts, Delphi technique, nominal group technique,
HR budget: staffing or manning table, envelope or scenario forecasting, regression analysis
Eight Ascertaining HR Supply: Skills and management inventories, succession/replacement analysis,
Markov model, linear programming, movement analysis, vacancy model, HR supply and Retention
programs.
Nine Succession Management: Importance of succession management, evolution, process, employee
role in succession management, Succession management’s soft spots.

Books Recommended:
1. McBey, Kenneth J. and Belcourt, Monica, Strategic Human resources planning. Thomson
Nelson. 2nd edition.

Course Code: HRM- 4103

Course Title: Compensation Management

Chapter Contents

One Introduction: Exploring and defining the compensation contexts, a historical perspective on
compensation, types of compensation, compensation and organizational strategy, lifestyle and
compensation, pay and social structure. compensation and noncom pension dimension, the reward
system, the compensation system, non compensation system.
Two Building Internally Consistent Compensation System: Internal consistency, job analysis, steps in
job analysis process, legal considerations for job analysis, job analysis technique, job evaluation, job
evaluation process, job evaluation technique.
Three Designing Pay Levels and Pay Structure: Compensation strategy, internal consistency,
shaping internal consistency, structural variation, strategic choice among pay structure.

Four Traditional Bases for Pay: Seniority and merit pay, seniority and longevity pay, merit pay,
performance appraisal, limitations of merit and seniority bases pay.
Five Incentives Pay: Exploring incentives pay, individual incentives plans, group incentives,
companywide incentives, designing incentives pay programs.

Six Person Focused Pay: Person based structured: skill plan and pay for knowledge programs,
competency based pay structure.
Seven Measuring and Paying for Performances in a Knowledge Based Economy: Application of
motivation theories, designing merit guidelines, performance appraisal, issues and opportunity.
Eight Benefits and Services: Benefits administration, employee benefits, employee services, costing
benefits, flexible benefits plan.
Nine Pay Delivery Administration: The Budget process, administration for pay, quality of work life and
pay administration, due process, other compensation administration issues.
Ten Legal Aspect of Compensation Management: An overview of legally required benefits,
components of legally required benefits, industrial and labor law relating to compensation.

Books Recommended:
1. Richard I. Henderson, Compensation Management in a Knowledge-Based World. NJ: Prentice-Hill
2. Geroge MIlkovich and Jerry Newman, compensation, Irwin/ McGraw – Hill, 1999.

Course Code: HRM- BBA 4105

Course Title: Human Resource Development
Course Contents:

1. Introduction to Training and Development in Organizations:

Introduction, evolution of HRD, relationship between HRM and HRD/ training, management
and HRD/ training, HRD functions, roles and competencies of HRD professionals, challenges
to organizations and to HRD professionals, a framework for the HRD process.
2. Assessing HRD Needs: Introduction, strategic/ organizational analysis, task analysis, person
analysis, prioritizing HRD needs.

3. Designing Effective HRD Programs: Introduction, defining the objectives of the HRD
intervention, the make or buy decision, creating and or purchasing HR programs, selecting the
trainer, preparing a lesson plan, selecting training methods and media, preparing training
materials, scheduling the HRD program,

4. Implementing HRD Programs: Introduction, training delivery methods, on-the-job training

(OJT) methods, classroom training approaches, self-paced! computer- based training, media
and ethos, important issues concerning training, program implementation.

S. Evaluating HRD Programs: Introduction, the purpose of HRD evaluation, models and
frameworks of evaluation, data collection for HRD evaluation, research design, ethical issues
concerning evaluation research, assessing the impact of HRD programs in monetary terms.

6. Skills and Technical Training: Introduction, basic workplace competencies, basic skills /
literacy programs, technical training, interpersonal skills training, roles of labor unions in
skills and
technical training programs, professional development and education.

7. Coaching and Performance Management: Introduction, the need for coaching, coaching
and performance management, definition of coaching, coaching to improve poor
performance, marinating effective performance and encouraging superior performance, skills
necessary for effective coaching, the effectiveness of coaching, comments on coaching and
performance management.

8. Career Management and Development: Introduction, defining career concepts, stage of life
and career development, models of career development, the process career management, roles
in career management, career development practice and activities, issues in career
development, delivering effective career development systems.

9. Management Development: Introduction, describing the manager's jobs, management roles

and competencies, making management development strategic, management training and
experiences, examples of approaches used to develop managers, designing effective
management developments programs.

10. Organization Development and Change: Introduction, organization development theories

and concepts, model of planned change, designing an intervention strategy, types of
interventions: human process-based, types of interventions: techno-structural, types of
 intervention: socio-technical systems,
types of intervention: organizational transformation, whither
organization development.

11. HRD and Diversity: Diversity Training and Beyond: Introduction, organizational culture,
labor-market change and discrimination, adapting to demographic changes, cross-cultural
education and training programs, HRD programs for culturally diverseemployees, other
human resource management programs and processes.

12. Case Analysis.

Text: 1

l. Jhon M. Werner & Randy L. Desimone, Human Resource Development, Latest Edition, Thomson
Learning Inc., USA.
References:

1. P. Nick Blanchard and James W. Thacker, Effective Training: Systems.Strategies.and Practices,

Second Edition, Pearson Education (Singapore) Pte.Ltd, Indian Branch.
2. Irwin L. Goldstein and 1. Kevin Ford, Training in Organizations,Fourth Edition, Thomson
Wadsworth, United
States, Singapore.
3.Gary Dessler, Human Resource Management,Ninth Edition, Prentice-Hall ofIndia, New Delhi

Course Code: HRM -4201

Course Title: Industrial Relations

Chapter Contents

One Introduction: Definition and nature of industrial relations, objectives, factor affecting the
pattern of industrial relations, models, parties involved in industrial relations, industrial
relations in advanced capitalist societies, and societies ruled by autocratic regimes,

Two Nature of industry and industrial work: Scio- economic conditions of industrial worker or wage
earner, formation of working class
Three Industrial relations in Bangladesh: Nature of the parties involved in industrial relations in
Bangladesh, the working class formation in Bangladesh, Trends in industrial relation in
Bangladesh.
Four Trade Unionism: trade union, types of workers, types of union, objectives, trade union structure,
trade union management, leadership, and movement in Bangladesh, formation of trade union,
problem of trade union in developing countries with reference to Bangladesh.
Five Employers and their organization: Employers style in dealing workers, A profile of Bangladeshi
employers, objective and functions of employers associations of Bangladesh.

Six Industrial Conflict: Nature and causes of industrial conflict, manifestation of discontent and unrest
i.e strikes, lock-outs, absenteeism, and labor turnover. Institutional methods of conflict resolution,
factor affecting resolution.
Seven Settlement of Industrial Disputes: Industrial disputes, procedure of settlement of industrial disputes,
collective bargaining, theories of collective bargaining , pre- requisites of successful collective
bargaining agent, determination of CBA, settlement of dispute through industrial disputes,
conciliation, settlement of disputes through conciliation, settlement through labor court appeal against
decision of labor court.
Eight State and Industrial Relations: Organs of the state, state intervention in industrial relations: laws
and policies of the state in connection with industrial relations.
Nine Comparative Industrial Relations: Practices in developed and developing countries.

Books Recommended:
1. A. E. C Hare, The First Principles of Industrial Relations.
2. Arun Monappa, “ Industrial Relations”, Tata McGraw- Hill Publishing Co.
3. Pramod Verma “Management of Industrial Relations” Oxford and IBH Publishing Co.
4. A Flanders , Collective Bargaining.
5. A Flander, Management and Unions.
6. V. L Allen, The sociology of Industrial Relations.
7. Richard Hyman, Industrial Relations: A Marxist Introduction.
8. M. A Taher, Industrial Relations.
9. Kamruddin Ahmad, The labor Movement in Bangladesh.
10. The Labor Journal, Published from the Department of Labor, Government of the People’s
Republic of Bangladesh

Course Code: HRM:- 4203

Course Title: Conflict and Negotiation Management

1. Introduction: Nature of conflict. Different schools of thought on conflict, Types of conflict. Models
of conflict, Levels and sources of conflict, Process of conflict, Conflict and performance.

2. Conflict in organizations: Organization conflicts-classical views, Neo- classical views and modem
view of organization conflict, Positive and Negative reactions of conflict to the organization,
Industrial conflict and its settlement.
3. Stress, Job dissatisfaction and Conflict: Nature and types of stress. Model of stress. Consequences
of stress, Managing stress, Employee's behavior of job dissatisfaction, coping strategies for handling
job dissatisfaction, JCM Model, TMM Model.

4. Conflict Management Design: Conflict Management Styles and their dimensions, matching conflict
management styles to a situations, Behavioral styles of conflict handling, The CosierSchank model of
conflict resolution.

S. Managing Conflict through Third Party Mediation: Nature and patterns of third party mediation,
Approaches to third party Mediation: Modeling, Guiding, Facilitating. Mediating, Negotiating,
Arbitrating, And Judging, Elements of Mediation, Process of Mediation. Skill Mediator in conflict
Management Ethical guidelines of mediation, Cross cultural experiences of third party Mediation-US
experience, Canadian Experience. Australian experience, UK experience, Sub-Continent experience
and Lessons for Bangladesh.

6. Managing Team and Organizational Conflict: Techniques to resolve them conflict, strategies to
resolve organizational conflict, Effective listening and dialogue skill, Humourand conflict resolution.

7. Negotiation: Nature and types of negotiation, Negotiation process, Factor responsible for making
negotiation successful, Tactics used in Negotiation process-The Four Control Tactic. The Seven
Pressuretactics and the NineTrap Tactics, Issues in negotiation. A sample ofMoA and MoU.

8. The Paradox of Conflict and Creativity: Conflict and creativity, Problem solving process. ADR,
MDR, Philanthropic views in Managing conflict,. Problems related to mediation of conflict
Management in Bangladesh, Suggestions for effectiveness of Conflict Management in Bangladesh.
Text: M. Afzalur Rahim (2001), Managing Conflict III Organization (London: Quoruas Books)

References: 1. M.A Taher (2013), Conflict Management (Dhaka: AbirPublications).

2. M.A Taher (2011), Conflict Management Through Third Party Mediation.

3. K.W. Thomas (1976), Conflict and Conflict Management
4. E. L. Rout & N. Omiko (2007), Corporate Conflict Management.

Course Code: HRM- 4205

Course Title: Performance Management

Chapter Contents

One Performance Management: Meaning, Challenges, steps in Performance Appraisal;

Performance management spells success, Organization of Performance management function.
Two Organizational Mission, Strategy and Goal: Systems and logistic planning, Benchmarking
performance, Implications for practice.
Three Process and Employee performance: Organizational process improvement, identifying employee
performance standards.

Four Rewards and Performance: Types of rewards, Designing a compensation strategy, Maximizing
owner and employee needs, Linking pay to performance, Linking executive pay to performance
Five Designing Jobs to Enhance Employee Involvement: The rationale for Employee involvement,
Designing jobs that encourage involvement, Employee involvement practices, Quality enhancement
through employee involvement.
Six Assigning Individual and Team Performance: Attributes of effective appraisal system, Popular
performance assessment approaches, Assessing group and team performance, Employee assessment
approach

Seven Training and Performance Enhancement: Performance gap analysis, is Training the answer?
Training needs assessment, training objectives, Learning principles and program design, Evaluating
training effectiveness, determining ROI, Creating a learning organization.
Eight Counseling and Discipline: Importance of performance counseling, responsibility for Counseling,
steps in counseling, implementing disciplinary practices, encouraging embracing errors
Nine Review of Performance Management Process-: why audit the performance management system?
Steps in a performance management audit.

Books Recommended:
1. Das. Hari, Performance Management: Ph series in HRM. Prentice hall, Toronto.
 Major in Marketing
Course Code: MKT-4205
Course Title: Environmental Marketing
1.Principles of Environmental Marketing:
Natural and social environment influencing the quality of human lives, a complex and changing
interrelationship among the business society and environment, meaning of environmental
marketing, Emerging ideas of environmental marketing, key elements of environmental
marketing, micro and macro environmental forces, responding to marketing environment, Future
of environmental marketing.
2. Environmental Consumerism:
Meaning , Nature, and Enduring trend in environmental consumerism, the age of green
consumer, profile of green consumerism, green consumer psychology, emerging green
purchasing ethics, corporate response to environmental consumerism, corporate green
stakeholder.
3. Green Marketing:
Challenges of Green Marketing, Meaning and characteristics of green marketing, Importance of
green marketing, Organizing for green success , Elements of green marketing, Green marketing
practice in the developed and developing countries, strategic marketing planning for green
marketing .
4. Green marketing strategies:
Green product strategies, Green packaging strategies, creating green conscious through
marketing communication and promotion, development issues in green marketing, Emphasizing
on corporate social responsibility, Effective decision making and implementation.
5. The greening of the organization:
Introduction, the corporate response, the organizational dimension of greening, total quality
environmental management, the evaluation of green organization, marketing within the green
organization, a new vision of the organization.
6. Segmenting and Positioning within green markets:
Introduction, the hunt for the green consumers, defining green market segments, the role of
environmental knowledge, the role of attitudes forwards the environment, segmenting green
industrial market, segmenting the green consumer markets mission impossible?, Eco positioning
, Branding.
7. Environmentalism in Bangladesh:
State of natural, social and cultural environment in Bangladesh, environmental consciousness
among people, emerging trend of environmentalism, govt. role in protecting living and social
environment, activities of environmental lawyers association and other environment friendly
groups, Environmental legislations and legal provision in Bangladesh , Corporate
environmentalism in Bangladesh.

Books:
1. Jacquelyn A OHaman-Green Marketing: Challenges and Opportunities for the new marketing
NTC- Newyork
2. Daird Hunt and Gotherine Johnson-Environmental Management system, Principles and
practice, McGraw Hills Book Company, New York
3.Philip Gain Edited-Bangladesh Environment-Facing 21st Century SEHD Dhaka
Holms Rolston-Environmental Ethics: Duties and values in natural world.
 Marketing Research
BBA-4103

Course Code: BBA 4101

Course Title: Basic Marketing Research

1. Role and Development of Marketing Research:

Definition, Nature, Scope, Functions, Evolutions of Marketing Research, sources of marketing research
theory and practice, Role of marketing research, Errors in Marketing Research.
2. Methodologies of Marketing Research:
Developing a research design, sequential stages of marketing research, collection and classification of
data, main categories of research techniques, desirability of combining survey techniques, primary data ,
observation, experimentation, Questionnaires , secondary data: internal ,external, basic techniques.
3. Introduction to sampling:
Definition, Theory of sampling, Essentials for sound estimators, confidence intervals, sampling frames,
types of sampling, Characteristics of sample, Sample design, facts of sampling , surveys, sample size,
design factor, design effect.
4. Questionnaires:
Question requirements, Bias in question, Questions sequence , Types of questions, Pilot testing, Mail
questionnaires , Telephone questionnaires , development in telephone surveys.
5. Interviewing:
Definition of Interview, Forms interview, Interviewing techniques, Characteristics of interviewers,
Interviews effect, Bias from non response.
6. Attitude Measurement:
Techniques of Qualitative research, Definition of scale, Types of scales, Principal scaling methods,
Modified approach to qualitative research.
7. Multivariate data analysis:
Interdependence method: Interdependence VS Dependence method, factor analysis, cluster analysis.
8. Multivariate data analysis:
Dependence methods, Classifications of procedure, Multiple regression, analysis of variance, analysis of
co variance, Dis-criminant analysis, conjoint, measurement , Multivariate analysis of variance.
9. Final states of the survey:
Editing, coding, Tabulation, Use of weights, analysis and interpretation of presentation of the survey
reports, composition of the report, briefly research organizations, Interpreting and using marketing
research findings, costing marketing research.
10. Applications of Marketing Research:
Demand measurement and Forecasting, product research and test marketing, Advertising research, service
research.
Books:
1. Harper W Boyd and Rolph Westfall, Marketing Research
2. Poul E Green and Donald S. Tull , Research in Decision making
3. Look David J. Woles, G. Hugh and Donal A. Taylor, Marketing Research-An applied Approach
4. R. Forhen and P. J. Verdoom, Research method in Economics and Business.
Pelir M. Holmes, Marketing Research, Principles and Readings.
 Course Code: MKT-4105
Course Title: Sales Force Management
1. Introduction:
Selling, Nature of selling, selling as a profession, new forces and concepts in selling, selling and the
marketing process
2. Duties , responsibilities and qualifications of sales representatives:
What is the sales person’s job ?, Qualifications needed to sell, Classifying sales jobs, Information needed
about the buyer, Where and how to get information about the buyer, what specific information is
needed, how to use information successfully , the selling process
3. The sales Process:
Prospecting and getting the right start, Characteristics of good prospects, how and where to obtain
prospects, how to get the most out of prospecting techniques in making appointments, making a good
first impression.
4. Planning and Delivering the sales presentation:
Approaches to personal selling, Types of sales presentation, Planning and delivering the presentation,
the art of listening in personal selling , Welcoming people into your company
5. Improving the sales representatives personal effectiveness:
Establishing goals, the value of time, how to make more calls, Planning to analyze territory, analyzing the
performance, handling paperwork and report, Good customer care need PRACTICE.
6. Personnel Management in the selling field:
Sales force management, Designing and managing the sales force, Involvement of sales executives in
sales force management, Job analysis.
7. Recruiting sales personnel:
Organization for recruiting and selection, sources of sales force recruits, the recruiting effort.
8. Planning, Executing and evaluating sales training programs:
Building sales training programs, Deciding training content, Selecting training methods, attitudes for
successful training. How to develop sales people personal confidence, helping sales people develop their
personality. Philosophies of sales training, Organizations for sales training, evaluating sales training
program.
9. Controlling sales personnel:
Standards of Performance:
Relation of performance, Standard to personal selling, Objectives, Evaluating and comparing, actual
performance with standards, controlling sales personnel through supervision, twenty better ways to
handle complaints and arguments.
Basic Text:
1. Selling: Principles and Methods-Carlton A. Pederson, milburn D. Wright, Barton A. Weitz, Richard D
Irwin Inc.
2. Sales Management: Decisions, Strategies and cases- Richard R Still, Edward W. Cundiff, Norman A. P.
Govoni. Prentice-Hall-Hall of India private Limited.
 Consumer Behavior
MKT-4103
1. Introduction: Consumer Decision Making - An Overview of Consumer Behavior - Psychological,
Sociological - Anthropological and Economic Concept Pertinent to Consumption - Theories and Models,
Building - Role of Theory - Criteria of Sound Theory in Consumer Behavior - How models are constructed
- Different Models of Consumer Behavior.
2. Environmental Influence Culture: Components of Culture - Useful Concepts of Cultural Analysis -
Cross Cultural Research and Multinational Marketing Subcultures.
3. Social Organization and Reference Groups: Socialization Reference Group Norms and Conformity -
Social Change - How Social Trends Will Affect Consumption.
4. Social Class: Social Stratification - Research Models of Social Class - Social Class and Buying Behavior.
5. Family: Influence on Family Decision –Making - Using Family Concepts in Marketing.
6. Individual Influences: Learning: Learning Theory - Behavior Modification in Psychology and Marketing
Retention - Advertising Message - Habit Formation and Brand Loyalty.
7. Perception: Theories of Perception - Model of Perception - Actors Determining Perception Features of
Perception Affecting Consumer Behavior.
8. Motivation and Personality: Motivation Theory - Motivation Research Methods - The Concepts of
Personality.
9. Attitudes: Influence of Attitudes - Attitude Organization - Three Component Attitude Models -
Fluctuations of Attitudes - How Attitudes are Measured - Attitudes Change - Cognitive Dissonance
Theory – Multi attribute Theory.
10. Consumer purchasing process and Consumer decision process.

Books Recommended:
Harold W. Berkmen and Christopher C-Gilson, Consumer Behavior , Kent Publishing Company.
Harold H. Kassringian and Thomas S, Perspectives in Consumer Behavior , Rober tson Scott Foreman
Company.
 Strategic Marketing
MKT 4203
1. Introduction: Basics of Marketing – Foundations of Strategic Marketing Management.
2. Marketing-Driven Strategy: Marketing –Driven Strategy – Marketing Orientation – Capabilities-
Creating Value for Customers – Becoming Market Driven.
3. Business and Market Strategies: Corporate Strategy-Business and Marketing Strategy – Marketing
Strategy Process – Preparing the Marketing Plan.
4. Market Targeting and Strategic Positioning: Market Targeting Strategy – Targeting In Different
Market Environment – The Positioning Process – Determining Positioning Effectiveness.
5. Relationship Strategies: The Rationale For Inter Organizational Relationship – Types of Organizational
Relationship – Developing Effective Relationship between Organizations – Global Relationship
Organizations.
6. Strategic Brand Management: Product Management Issues – Analyzing Product Preference Strategies
For Products Brands Strategic Brand Management Process.
7. Pricing Strategy: Strategic Role of Price – Analyzing the Pricing – Selecting the Pricing Strategy –
Determining Specific Prices and Policies.
8. Promotion, Advertising And Sales Promotion Strategies: Promotion Strategy – Advertising Strategy –
Sales Promotion Strategy.
9. Sales Force and Direct Marketing Strategies: Developing and Implementing Sales Force Strategy –
Direct Marketing Strategies.
10. Marketing Strategies Implementation and Control: The Marketing Plan – Implementing the Plan –
Strategic Evaluation and Control – Performance Criteria and Information Needs – Performance
Assessment and Action.

Book Recommended:
David W Cravens and Nigel F. Pierce, Strategic Marketing, Latest Edition, Irwin McGraw-Hill, USA.
 International Marketing
MKT -4201

1. Scope challenges of International marketing: Definition Of international marketing - International marketing

task - Marketing controllable, Domestic uncontrollable - Foreign uncontrollable - The self reliance criterion
ethnocentrism - Developing a global awareness - Stages of international marketing involvement - Strategic
orientation.
2. The dynamic environment of international trade: Balance of payments, protectionism - easing trade
restrictions - protection logic illogic - Trade barriers - Internet global business.
3. Cultural dynamics in assessing global Markets: Definition of culture - Elements of culture - cultural knowledge
- cultural values - cultural change.
4. The political environment- A critical concern: The sovereignty of nations - Stability of government policies -
Political risks of global business - Assessing political vulnerability -reducing political vulnerability - Government
encouragement of global business.
5. Developing a global vision through Marketing research: Breadth scope of international marketing research -
research process - Problems of the availability use of secondary data - Gathering primary data - Quantitative
qualitative research - Problems of gathering primary data - Multicultural research- a special problem - research of
the internet-a new opportunity - Problems in analyzing interpreting research information - Responsibility for
conducting Marketing research - estimating market demand - communicating with decision makers.
6. Developing Global Marketing Strategies: Planning organization, Global marketing management, planning for
global markets, Alternative market-entry strategies, organizing for global competition.
7. Products services for consumers: Quality products, Quality defined, Physical or mandatory requirements
adoption, Green marketing product development, Products culture, Analyzing product components for
adoption, Marketing consumer service globally, Brands in international markets
8. International marketing channels: Channel of distribution structure - Distribution Patterns - Alternative
middleman choices - actors affecting choice of channels - Locating, selecting motivating channel members - the
internet.
9. Integrated marketing communications international advertising: Sales promotions in international markets -
International public relations - International advertising - Advertising strategy goals - The message - creative
challenges - Media planning analysis - Campaign execution advertising agencies - International control of
advertising: broader issues.
10. Personal selling sales management: Designing the sales force - recruiting marketing sales personnel -
selecting sales marketing personnel - Impact of cultural values of managing - training for international marketing
- Motivating sales personnel - designing compensation systems - Evaluating controlling Sales representatives -
developing cultural awareness - The changing profile of the global manager - foreign language skills.
11. Negotiation with international customers, partners, regulators: The pervasive impact of culture on
negotiation behavior - Implications for managers negotiators - conclusion.

Books Recommended:
Philip R. Cateora john L. Graham, International marketing
Richard Mead, International management cross cultural dimensions
Richards M. Hodgetts Fred Luthans, International management culture, strategy behavior.