Teachers Manual - Career Development - June 28 - V1.2
Teachers Manual - Career Development - June 28 - V1.2
Initiative
NATIONAL SERVICE CORPS
CORE SKILLS TEACHERS’ TRAINING MANUAL
Career Development
Published by
HEART Trust/NTA
June 2017
This material is protected by copyright ©. Copying this material or any part of it by any means, or in any
form,
including digital is prohibited, unless prior written permission is obtained from the HEART Trust/NTA.
ACKNOWLEDGEMENTS .................................................................................................................................................................................3
INTRODUCTION ...............................................................................................................................................................................................4
UNIT 6: Employer and Employee Rights and Responsibilities (core unit) .................................................................................... 18
Additional content was also developed through the efforts of the Learning Resources Development
Department of the HEART Trust/NTA.
The National Service Corps Training manual was designed with the goal of providing youth with the
guidance needed to function effectively in society. In addition, it provides several helpful activities
and resources intended to assist instructors in delivering the training contents.
We acknowledge and thank all the contributors who have assisted in the repurposing of this
document.
We are grateful to each member of the former National Youth Service, and the Learning Resources
Development Unit for the valuable information provided in the finalization of this document. The
completion of this manual could not have been accomplished without the extensive support
provided by all.
This is competency-based training manual with assessments, updated activities and learner hand-
outs. More focus is placed on problem solving, experiential and group learning exercises.
The manual is competency-based: the learners are to be assessed according to the knowledge,
performance standards and attitudes/employability skills that they strengthen or develop over the
duration of the course. The approach of the curriculum and the Manual is participatory and
experiential: learners are expected to be actively involved in their learning. Each unit’s activities
support the content of the unit and are to be documented in the corresponding handout or hand- outs
for the activity. Therefore, each unit in the Manual contains the content to be covered in a particular
topic in a coloured box, sequentially numbered activities to support the learners’ mastery of the
content, and corresponding learner handouts numbered according to the unit number and sequence
of the activity in the module. While time may not permit for all activities in a unit to be completed in
class, the instructor should ensure that the activities selected for completion and their accompanying
handouts address the learning requirements of each unit. Appendix 6 contains the rationale for their
inclusion.
The instructors are expected to spend up to three classroom hours on the content and activities in
each unit of a module. The classroom (face-to-face) time in the course totals 90 hours.
Experiential Learning
EXPERIENCE
SHARE
APPLY
GENERALISE PROCESS
At the end of each classroom session, the instructor will lead the learners in a summary of
their learning from the activities and discussions. It is important that the instructor acts only
as a facilitator of the discussion and not tell the learners what they have discovered: there
are no “right” answers to discussions and activities. The instructor’s role is to keep
discussions on track and help the learners to develop a brief summary of their learning.
The learners’ progress is documented in the completed handouts, which each learner will
retain in his/her learning portfolio. At the end of the course, the portfolio will document
the learner’s progress in achieving the knowledge, performance and
attitudinal/employability skills requirements of the Personal Development course.
Written exercises and research assignments, reflections and completed exercises are kept
in each learner’s portfolio.
ii. The learning journal
The learning journal forms an important individual part of the portfolio. At the end of
each classroom session, the learners will be expected to write their responses to
questions, record unanswered questions to which they may wish to return, and note their
reflections on the activities in which they engaged during the session.
Assessment
The competency-based assessments, which are at the end of each module, document the
learner’s progress through the curriculum. Both the learner and the instructor are expected
to complete the assessment instruments. Completing the assessment instruments
separately and then comparing the scores, will enable the learner to improve his/her ability
to evaluate his/her performance.
In order to complete the course successfully, each learner must meet the following expectations:
This course is constructed on a facilitation model where all members contribute to the
progress of the learning in the class. Creative facilitation that involves the entire group in
the learning process takes much more time than telling the learners the “right” answers.
The instructor as facilitator is in charge of the process and methodologies used in the session,
and the planning and coordination of the elements of the classroom session, with particular
focus on the timing of various activities and the reporting of their outcomes. If a member
of the class appears to be excluded, the facilitator’s role is to change the process so that the
marginalised individual feels included in the discussions; if a person is monopolising the
airtime, the facilitator changes the process to enable others to take some responsibility for
the group process. Posing the appropriate question at the right moment, dealing with
conflict creatively without taking sides, and introducing a new approach to get the group
moving are all part of the art of facilitation.
• Explains tasks clearly and in detail, recording them, so that participants can go back to
them if needed
• Conscious of time (but not rigid), so that each session can be satisfactorily concluded
• Aware what is happening in small groups and helps each to move forward if it gets
distracted or stuck
• Uses knowledge to raise relevant questions that help the group to advance.
The following are the rules for the operation of the classroom:
• Conflicts and controversial points of view are recorded and addressed at an appropriate
time
• The collaborative classroom is a learning process in which people learn tolerance and
receptivity to others’ opinions.
National Service
Corps
CURRICULUM
Module Description:
Participants will explore their career interests to be able to make informed decisions during
the career selection process. They will also develop skills in writing a resumé and cover
letter and undertaking a successful job interview.
Learning goal:
Participants are able to make informed career decisions and plans to pursue those decisions.
Knowledge Requirement:
Participants will be able to:
• Demystify/Describe/Explain the life career concept
• Define the skills termed “employability skills”
• Demonstrate knowledge of appropriate dress and behaviour in defined workplace situations
• Explain the importance of work, responsibility and accountability
• Identify ethical workplace behaviour
• Differentiate policies and procedures
• Differentiate the rights and responsibilities of the employer and employee
• Outline common labour laws
Performance Requirement:
Participants will be able to:
• Prepare a resumé and cover letter for a specific job application
• Complete an application for a post-secondary institution, college or university
• Keep a log that demonstrates good workplace time management practices
• Demonstrate positive customer relations in the workplace
• Operate constructively in a team
• Prepare a professional portfolio
• Perform according to employee-employee rights and responsibilities in the workplace
Learning outcomes:
Participants will be able to:
• Articulate their present and future career ambitions
• Develop a plan to move toward realising their career ambitions
• Demonstrate appropriate attitudes and behaviours that will enable them to
achieve their ambitions
• Reflect a current working knowledge and understanding of employees’ and
employers’ rights and responsibilities
Unit Description:
Participants will be able to define their individual life career achievements, personality traits
and preferred work style through participation in a series of structured activities.
Knowledge Requirement:
Participants will be able to:
• Articulate their life career model, present and future
• Identify their current career interests
• Describe their personality traits
• Define/State/Outline their preferred work styles
Performance Requirement:
Participants will be able to:
• Use the life career model to define their present and future career goals
Learning outcomes:
Participants will be able to:
• Articulate their life career plan to date and for the next five years
• Demonstrate improved knowledge of their personal strengths and preferred working styles
Unit Description:
Participants will be able to conduct the research necessary to explore career options
relevant to their interests, personalities, life career plans and goals.
Knowledge Requirement:
Participants will be able to:
• Identify their interests and strengths appropriate to a specific career
• Select at least two career directions that are interesting to and appropriate for them
• Analyse the job requirements to explain their interest in these career choices
Performance Requirement:
Participants will be able to:
• Complete and document the research necessary to determine whether the careers
they select are appropriate for them (desk and field research)
• Match their personality traits to the careers selected to guide their final decisions on
careers to pursue
Learning outcomes:
Participants will be able to:
• Describe their personality traits that make them suitable for the career they choose
• Explain the advantages of their career choices
Unit Description:
Participants will be able to demonstrate key knowledge skills and attitudes connected with
good work and study habits and positive approaches to change in their environment.
Knowledge Requirement:
Participants will be able to:
• Analyse their personal work and study habits
• Describe their approach to change using a personal experience to illustrate that approach
Performance Requirement:
Participants will be able to:
• Evaluate their personal work and study habits, identifying any weaknesses that may
impact their achievement of career ambitions
• Evaluate their strengths and weaknesses in coping with change
• Develop a plan to approach change positively
Learning outcomes:
Participants will be able to:
• Identify situations that can stimulate their strengths in work and study
• Develop positive strategies to address change in their circumstances
Unit Description:
Participants will be able to identify the key knowledge, skills and attitudes for success in
the workplace.
Knowledge Requirement:
Participants will be able to:
• Identify at least four communication skills that are key to success in the workplace
• Plan a task using SMART objectives (Specific, Measurable, Attainable, Realistic and Time bound)
• Describe at least four thinking skills that are important for success in the workplace
• Articulate at least five personal attributes that will prove a worker to be
valuable in the workplace
Performance Requirement:
Participants will be able to:
• Demonstrate effective speaking, listening, writing and reading skills appropriate to
the work environment
• Work creatively in a group setting to resolve problems appropriately within an
established time frame
• Act responsibly and cooperatively in a group situation
• Identify their individual functional skills
Learning outcomes:
Participants will be able to:
• Articulate and receive instructions correctly and clearly
• Act in a way that is positive and supportive to achieving an assigned task
• Dress for and act appropriately in the workplace
• Interact positively and constructively with others
Unit Description:
Participants will be able to complete job applications and exhibit interview skills that will
encourage a prospective employer to consider them for employment.
Knowledge Requirement:
Participants will be able to:
• Demonstrate knowledge of the structure and presentation of the content of a resumé
and cover letter
• Prepare for an interview for a job
• Discuss ways to carry out a job interview in a simulated situation
Performance Requirement:
Participants will be able to:
• Identify a suitable job for which they would like to apply
• Prepare a resumé and cover letter suitable for a specific employment opportunity
• Demonstrate appropriate behaviour in a simulated interview situation
• Respond appropriately to constructive criticism about the simulated job interview
Learning outcomes:
Participants will be able to:
• Identify appropriate employment opportunities
• Prepare a relevant, clear and grammatically correct cover letter and resumé for a
prospective position
• Participate in a job interview simulation
• Constructively analyse the job interview experience
Unit Description:
Participants will be able to differentiate between an employers’ and employees’ rights and
responsibilities in the workplace.
Knowledge Requirement:
Participants will be able to:
Performance Requirement:
UNIT 7: Enterprising
Knowledge Requirement
Performance Requirement
Learning Outcomes
CAREER DEVELOPMENT
Learning goal:
Participants are able to make informed career decisions and
plans to pursue those decisions.
Learning Outcomes
At the end of this module, participants should be able to:
• Explain to participants that during this session they will identify their personal traits
and qualities so they can focus their career search and make informed career
decisions.
• It is important for participants to understand that their personality traits and qualities
are developed over time and through their experiences. Distribute Handout 1.3,
”What Are Your Personality Traits?” and instruct participants to identify those traits
and qualities that describe them. They may be guided by the feedback from friends,
school mates, teachers, family members, and their experiences.
• Ask for volunteers to share their traits with the group. Engage participants in a discussion
of the importance of identifying t h e s e t r a i t s to deciding the occupations to
which they would be m o s t a t t r a c t e d .
• Review participants’ values, interests and personality traits and how they relate to
their career choices. In this activity, they will continue to explore their career
interests by identifying the work environments that match their personality traits
and interests.
• Explain to participants that your work style consists of your personality and work
environment preferences. Most people find work most satisfying when it fits their
own personal style. It is therefore helpful to consider your preferred work style
when making career choices. Provide Handout 1.4, “My Preferred Work Style” and
ask participants to indicate their work environment preferences.
• Ask participants to find one person within the group who shares a commonality for
each category and in groups of 5–8 persons, have them brainstorm five careers and
three local companies that support the preferred work style.
• Create an environment for participants to present their findings.
o For homework: Ask participants to research careers that fit their interests,
personality traits and preferred work styles.
o Encourage participants to use the Internet as one of their research tools.
Your life career is a journey of learning and growing. You must acquire the
knowledge and skills to shape your own destiny. Study the concept below and then
construct your present and future life career models.
The Life Career Concept Model
Write short responses to the following questions. This exercise will help you to
determine your career interests.
4) If you won the lottery, what might you do after your initial celebration?
6) If you were absolutely sure you would not fail, what would you go out and do?
Tick the traits and qualities that describe you. Then, ask a close friend or family
member to provide feedback on the traits and qualities you have identified and
indicate any you have omitted.
Work Habits
Efficient
Dependable
Resourceful
Detail oriented
Takes initiative
Decisive
Risk taker
Problem solver
Creative thinker
Other
Trait Example
1.
2.
3.
4.
5.
Indicate your work environment preferences. For each item, circle the point on the
scale that reflects where you see yourself. 1 represents the lowest value, while 3
represents the highest. Avoid choosing the middle value of 0.
On a team 3 2 1 0 1 2 3 Independently or
one-on-one
Practical, 3 2 1 0 1 2 3 Complex
concrete theoretical
problems problems
Your work style can also be used when making decisions about various job and career opportunities.
Unit Description:
Participants will be able to conduct the research necessary to explore career options
relevant to their interests, personalities, life career plans and goals.
• Now that you have identified your strengths and focused your career options, it is
time to explore the labour market. In this session, participants will match their
career interests and functional skills with potential careers.
• Give participants Handout 2.2, “Career Research” and ask them to explore their
career options and develop their research skills through the exercise. The facilitator
may use discretion in determining the duration for the activity which may be issued
as an assignment. In this session, attention should be paid to going through the
handout to ensure that all participants understand their task.
• Ask participants the following:
o How will education and training assist in preparing you for the world
of work?
o How will making the best use of your education assist in nation
building?
Insert Your Top 10 Preferred Functional Skills Example of how you have used this skill
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
There was a time when ads in the newspaper were divided into “Help wanted –
Male” and “Help wanted – Female.” Today, the law requires that people be hired
based on their qualifications, not their gender. There are still jobs held mostly by
women or by men but that is changing: some women climb electricity poles while
some men are receptionists.
What is your current Pink and Blue vision? After each job listed below, put M for male
if you think mostly men should be in it, F for female, B for both:
Can you think of any reasons that men would go into jobs which have been mostly held
by women? These jobs include nursing, teaching and office work. (Money is good but
it isn’t everything – what you value and what makes you happy are often more
important.)
1.
2.
3.
Are the careers that you’re considering mostly held by men, women or both? How
does that influence your choice?
Assignment Sheet:
Each activity below is accompanied by a template that will guide its completion.
3. Activity 2.2.3 – Find and print one classified ad from the Internet or newspaper
for each of the careers you found in #2. You may get a web address from your
facilitator or a resourceful classmate who has surfed and found the right place.
There are many sites that you may visit.
5. Activity 2.2.5 – Find and print information from the Internet on two of the
careers that you researched.
6. Activity 2.2.6 – Interview one person from the career area that most interests
you. Use the Interview Guide Sheet provided. This sheet must be
completed and included in your research packet.
Describe your ideal job by writing a narrative report. Make sure you include all
the areas listed below:
5. Earning potential.
Remember when you are writing an essay, you should have an introduction,
supporting paragraphs, and a conclusion.
Career:
Find information about your specific career choices. Make sure you find
information in all these areas:
4. Occupational Outlook (Are there any job openings for this career; what is the
outlook?):
6. Advantages:
7. Disadvantages:
Kirk Rhoden
9 Hemming
Lane
Kingston 10
â YOUR name and address
National
Housing Trust
â Address of the
organisation. Get the
approval of your
4 Park facilitator before
Boulevard writing
Kingston 5
July 6, 2014
â Today’s date
Sincerely,
Kirk Rhoden
â YOUR name and signature here.
You can get a great deal of valuable information about the world of work from
people employed in various occupations. To identify employed individuals who may
be able to supply you with current, comprehensive career information, begin with
those persons most easily accessible to you: your family, friends, school, and other
resources.
REMEMBER:
• You are not asking for a job.
• You have the right and the responsibility to yourself to seek information from
those who can help you.
• Prepare yourself for the information interview by learning as much as you can
about the field and the person you will be interviewing.
• Prepare a list of questions you want to ask
• Be prepared to take notes during the interview.
• Express interest and appreciation.
• Who did you interview?
• Where does she/he work?
• What is his/her career?
2. What are your predictions for the future for this career? Is it expanding?
3. Are qualified workers needed in this field? Where is the greatest need?
4. What is the potential income for this career? What is the typical starting salary range?
6. What do you like most about your job? What do you like least?
7. If you were hiring someone for this job, what kind of person would you hire?
What skills and personal attributes are most important? What qualifications
would a person need?
8. How did you get into this career? What was your career path?
9. What personal advice would you give to someone wanting to enter and advance
in this career/field?
11. What are typical mistakes people make, that prevent advancement in this career?
FEEL FREE TO MAKE UP YOUR OWN QUESTIONS. BE SURE TO MAKE NOTES OF ANSWERS
GIVEN.
Notes on interview:
You have explored various careers. Now, it is time to find the one career in which
you are most interested, and continue the research into the area. You will need to
develop a presentation to deliver to your classmates. This will be the assessment of
your knowledge of this career unit. You are only limited by your own creativity
and motivation. Take the challenge, apply yourself, and have fun learning!
• Where can you get the education necessary for the career?
• Career ladder (how does a person get from a starting position to a higher level
job with more money, etc?)
• Employment outlook
• Related occupations
A visual must be included – a poster, dress like the person, power point, etc. A
written report should be turned in with all the above information included and
placed in your portfolio.
• Having identified the relationship between personality traits, interests and one’s
life career, participants will identify strengths and weaknesses in their personal work
habits that may affect achievement of their life career goals.
• Distribute Handout 3.1, “Study Habits Checklist” and ask participants to complete
the activity. The checklist will help them to identify areas of strength and weakness
in their study habits. Have participants share their strengths and provide an
example of an instance when this strength led to the successful achievement of a
goal.
• Ask participants to identify a study skill in which they are weak and provide an
example of an instance when this weakness led to failure to achieve an important goal.
Ask the class to identify and discuss some ways in which these study skills can be
improved.
• Have each participant develop a plan for improving those study skills in which she/he is
weak.
• Brainstorm with participants some of the personal habits necessary to get along with
others in various settings such as a school, the workplace, or a group activity.
• Distribute Handout 3.2, “Work Habits Inventory” and review the concepts with the
participants before having them complete the activity. Tell them that this exercise will
help them to evaluate their personal work habits.
• Separate participants into groups of 4–5 and have them identify qualities from their
“Work Habits Inventory” handout that need the most improvement and develop a
plan of action. The final plan must be attractively displayed on poster paper with the
heading, “Strategies for Life Career Success” and mounted on the classroom wall for
viewing.
• Ask participants the following questions:
o How did you feel about your
self-evaluation?
• It has often been predicted that people entering the labour force today will change
occupations at least four times during their working life. Some of this change will be
involuntary because of plant closures, corporate mergers, and technological changes
in an industry. These changes create job displacement and oftentimes disrupt the
achievement of one’s life career goals. However, t h e r e w i l l a l s o b e
voluntary change. It is no longer expected that people will hold one occupation for their
entire lives. Participants who anticipate change and have thought about strategies for
coping with such changes will be better equipped for the world of tomorrow. In this
session, participants will identify the types of changes persons experience and how
to deal with these transitions.
• Distribute Handout 3.3, “How to Cope with Changes that Affect Your Life Career
Goals” and review the instructions with participants.
• Have participants select one of the following quotes and design a poster which
expresses the meaning of the quote, and how it can help them to deal with changes
that disrupt the achievement of their life career goals.
o People will succeed because they know where they
are going.
o People can alter their lives by altering their attitudes.
o One cannot change yesterday but only make the most
of today and look with hope toward tomorrow.
o We cannot direct the wind but we can adjust the sails.
o Destiny is not a matter of chance. It is a matter of
choice.
o You cannot change others. You can only change
yourself. By changing yourself, you change those
around you.
Directions: Carefully read the descriptions given for each of the qualities listed
below. Place a check mark on the blank next to the statement, which, in your
opinion, most accurately describes you.
3. COURTESY
I am often discourteous to others
I am sometimes not courteous in action or speech
I am usually courteous and considerate of others
I am always very courteous and considerate
6. ACCURACY OF WORK
I am very careless about my work
I am frequently inaccurate and careless
I make few errors; I show average care, thoroughness and neatness
I seldom make errors and do work of very high quality
7. WORK ACCOMPLISHED
I am very slow; output is unsatisfactory
I am slower than average; output is mediocre
I work with ordinary speed; output is generally satisfactory
I work rapidly; output is well above average
I am fast and efficient; output is well above average
8. TIME USAGE
I waste time and need to be prodded along
I waste time and need some supervision
I waste time occasionally but am usually reliable
I seldom waste time and am reliable
I am industrious and concentrate very well
9. ADAPTABILITY
I can’t adjust to change
I have difficulty adapting to new situations
I adjust to change after instruction
I adjust to change readily
I find it pleasant to adapt and meet changes
12. PUNCTUALITY
I am frequently tardy
I am very often tardy
I could improve my punctuality
I am seldom tardy
I am never tardy except for an unavoidable emergency
1. Describe a change in your life. How did you react? How did you wish you had
reacted? How has this change made a difference in your life?
2. Brainstorm a list of changes that occur: the changes may relate to family
structure, location, economic stability, personal (physical, social, global, death,
etc.). Divide the brainstormed list into two parts: things you can control and
things you cannot control.
4. How have careers changed over the last decade? How have people responded?
Employability Skills
These are transferable core skills and attitudes required for success in the
workplace and careers.
Some of these skills include: Basic Skills- speaking, reading, mathematics, writing,
listening
Thinking Skills: problem solving, creative thinking, decision-making, visualising,
reasoning
Personal Qualities: time management, responsibility, self-esteem, sociability,
self-management, initiative, integrity
• Share the information in the textbox, with participants, and ask them to do the activities.
Problem Solving
In today’s world businesses are increasingly looking for employees who show initiative and can
employ problem solving strategies.
To show initiative is to be able to think for yourself, to be creative and proactive, that is, to
act before you are asked to do so, for example, taking personal responsibility to see that targets
are met, and to see that challenges are resolved.
Problem solving skills involve seeking solutions, rather than focusing on the problem;
thinking logically, but also thinking ‘outside of the box’; having the ability to think of other ways
that things might be done for success to be achieved; having the ability to think positively and
practically rather than negatively, when things go wrong; seeing yourself as part of the
solution, rather than fixing blame on someone else (even if they deserve it).
As you can see, showing initiative and problem solving are traits that are quite similar. It takes
initiative to solve problems. We show initiative and solve problems every day, perhaps without
even thinking about it. However, it will help us to establish a step by step approach, especially
as it might apply to the workplace. This is called the IDEAL model as indicated from the
University of Bradford website. (http://internal.bradford.ac.uk/)
Identify the problem
Define the problem
Examine alternatives
Act on a plan
Look at the consequences
Example:
Let’s see how this might actually work. You are working with a supermarket/pharmacy. A
hurricane is approaching the island and you have run out of batteries. You are already showing
initiative if you perceive that there might be a problem.
Identify the problem: The problem is that you do not have any batteries and people are
coming into the store asking for them.
Define the problem: You have no batteries; you have checked the store room and
there is none; a lot of people are rushing into the store, asking for batteries; they
are becoming angry because they think you should have them; you perceive that
you are also losing potential sales.
Continued on next page
Act on a plan: You might decide to put a sign on the door saying that new batteries
are on their way, and welcome persons to come in and shop for other hurricane
supplies.
• Assign participants to groups. Ask each group to pose a problem, and let the other
groups use the IDEAL structure above to solve the problem.
• The following table will give examples of responses to situations which show
initiative and problem solving ability.
• See how many of them are approaches which participants already take or could take.
E n c o u r a g e them t o think of others and add them to this list.
• Introduce the concept of deportment as one’s manner and conduct with respect to the
courtesies and duties of life. In the workplace, there is an established code of
deportment and dress. In some organisations, the employees wear uniform. Other
dress code policies prohibit the wearing of open toe shoes, gaudy hair colours,
ostentatious jewelry or makeup and revealing clothes. One’s behaviour must also be
tempered by respect for others. These policies are in keeping with a company’s culture,
values and image and should be observed by all its employees.
• Provide Handout 4.5: “What Not To Wear” and ask participants to complete the activity.
Discuss the handout and ask participants to identify why it is important to dress
appropriately for the workplace. Responses may include: it creates and maintains a
positive impression of the individual in the workplace; it shows respect for the
company’s policies; it can provide a platform for growth in the company as it suggests
a match between the individual and the organisational culture or core values.
• Ask participants to prepare and mount a collage (collection of pictures) illustrating
five examples of appropriate and inappropriate attire for a job interview (1
appropriate; 2 inappropriate) and the workplace (1 appropriate; 2 inappropriate).
Presentations must be based on the collage and should be accompanied by
justifications for each example. Each participant should give a three-minute
presentation of his/her collage; his/her attire must be representational of what is
appropriate for the workplace. This activity can be assigned in advance and the
presentations made during this session.
• Ask participants the following:
o How do you feel when you are properly attired?
o Does your dress and deportment impact on your
self-esteem?
• Good customer service helps drive the success of any company. It ensures customer
loyalty and gives the company a competitive edge. In this activity, participants will
explore the characteristics of quality customer service and apply them in various
settings.
• It is said that “the customer is always right”. Invite participants to share their worst
customer service experience and say how the situation could have been
addressed to appease the customer.
• Review Handout 4.6, “Tips for Customer Service” with participants. Divide
participants into groups of 5–10 and assign them the following scenarios for
role-playing:
o dissatisfied customers in a
restaurant;
o disgruntled guests at a
hotel;
o restless out-patients at a clinic waiting for hours to be attended to by the doctor
or nurse;
o irate customer at a utility (water or electricity, or cable) office who feels the
amount on his/her bill is too high.
The role-playing must emphasize the feelings of the customer and highlight
the usefulness of the Customer Service Tips Handout 4.6 in appeasing the
customer.
• First and foremost, no matter what you wear, your clothes should be neat and clean.
• Keep yourur shoes in good condition.
• Your hair should be neatly styled.
• Facial hair should be neatly trimmed.
• For women: makeup should be subtle.
• Nails should be clean and neat and of reasonable length.
• Dress for the job you want. If you aspire to be a manager, dress like
managers in your company do.
• Abide by your organisation’s dress code policy. If there is no dress code, ask your
supervisor.
Within your group, develop a practical system that encourages and rewards hard
work in the following situations:
2. Traditional high school with many ‘rich kids’ who show no concern about their
school work, but great interest in parties, cars and fashion. What can be done to
encourage these students to take their work seriously?
3. A new small business comprising five members of staff who are not well paid
and foresee no possibility of an increase in salary until a year’s time. What can
be done to encourage these staff members to be the best at all times?
“The heights of great men reached and kept, were not attained by sudden flight, but
they while their companions slept, were toiling upwards through the night”
Identify a picture or image that creatively and imaginatively captures the meaning
of this gem to you and add it to your portfolio.
Your friend, Monica, is always late for school, church, or even parties. As a result, she is
often flustered and off balance when she arrives at the location. A marketing firm has
recently employed her and one of her first assignments is to make a presentation to a
large manufacturer in Kingston. Monica lives in Montego Bay and needs to arrive at
the location ahead of time to ensure that she is not flustered and is able to make a
successful presentation.
Destination: Time of
Presentation:
Monica needs to do the following before leaving home in Montego Bay for her meeting in
Kingston:
Monica knows her way around Kingston. Monica does not know her way around
Kingston.
6. If you have a reputation for being late, how can this affect you negatively?
Name of Appointment:
know where to go
Discuss the following scenarios in groups of 4–5 then report on your findings.
Questions:
• Should Shauna indicate to management that she is responsible?
• How does gossiping impact on accountability and responsibility in the office?
• What should the Manager do when he finds out he blamed the wrong person?
II. You are the Office Manager and you realize that staff members have been using the
kitchen and leaving it in an untidy state. No one is accepting responsibility, or
using his/her initiative to clean up after making a mess. Identify at least five
ways in which you could address this issue.
Questions:
• Why is it necessary for the staff to have a role in maintaining a clean office?
• Can leaving the kitchen untidy indicate lack of respect for others? Why?
III. The photocopier in the office breaks down at least three times each week. This
costs the office several dollars for repairs, as well as time lost on the job. In
addition, the cost for stationery has tripled and persons have been encouraged
to print on both sides of a paper and decrease the use of the colour printer.
However, staff members continue to disregard the directives and no one accepts
responsibility for their actions.
Questions:
• Is the staff responsible for maintaining office equipment?
• How can a broken photocopier affect work at the office?
• If there were a system in place, would this help?
• What should the manager do to correct the situation?
1. It is Marcia’s first day at work. Should she wear Articles A, or Articles B? Give
reasons for your choice.
Articles A Articles B
A short skirt that reveals the tattoo on her thigh Closed shoes
frayed seams
Is his choice appropriate for the workplace? Give reasons for your answer.
4. Address complaints.
5. Be helpful.
Teams will have 30 minutes to engage in the Scavenger Hunt. Another 30 minutes
will be used in class to critique and evaluate the exercise.
Steps
1. Participants are assigned to teams of 4–5 members
2. Each team will be required to determine a team name and create a mission statement
3. Each team will find the following items on its scavenger hunt:
a. A picture of a team
b. A newspaper article about teamwork
c. An article of clothing with the school’s name on it
d. A drinking straw
e. A ball of cotton
f. A letterhead from a local institution
g. A post-it pad
h. A jump drive
i. A beverage cup
j. An NYS Brochure
k. A stick of gum
l. An English Language text
Group presentation:
a. What was the team’s strategy? Mission?
b. What roles did individual members perform?
c. How effective was the team?
d. What could the team have done to be more effective?
Debriefing:
a. What differentiated the more effective teams from the less effective teams?
b. What did you learn from the experience that is relevant to the design of effective teams?
c. What are the challenges that teams can face?
What is a Resumé?
Use this sample resumé to create one for yourself. Do not exceed one page.
NAME ADDRESS
TELEPHONE NUMBER
EMAIL ADDRESS
Now, take a look at this sample cover letter. Pay special attention to the kinds of
information you need to include in each section. Before you send your cover letter,
proofread it for grammatical errors, or ask your parent or a reliable friend to do it
for you.
DATE
YOUR NAME
YOUR ADDRESS
EMAIL ADDRESS
PHONE NUMBER
JOB TITLE
ADDRESS OF ORGANISATION
Dear Mr./Mrs. :
Yours truly,
SIGNATURE
1. Make a good impression in your Appearance, Attitude, Manners and Body Language.
5. Sell yourself.
6. Show enthusiasm.
9. Show up on time.
• A personality that fits the job for which you are applying.
• Good grades
• Goals/Motivation
Locate the receptionist or secretary and inform him/her that you are there for
an interview. Give your name, the time of the interview and the name of the
interviewer.
Use positive body language when meeting the interviewer. Shake hands as
you smile and maintain eye contact.
Speak formally.
Bring your own pen and paper in case you need to write down something.
End your interview with the same firm handshake with which you began .
b) Answering and/or making personal calls. Whatever that policy is, always
make personal calls as short as possible. You should not be receiving or
making a number of personal calls at work, even if you have your own cell
phone. And you should not be texting either.
• If you deal with the public, always be courteous, even if people are sometimes difficult.
• Be enthusiastic about your work, always willing to go the extra mile to help to get a task
done.
• Be a team player.
• Do not quarrel with anybody at work. If there is a problem with a co-worker talk to
your supervisor about it.
• Avoid romances at work.
• Remember that being incompetent at your job, stealing, drinking at work and using
drugs are things that will get you dismissed.
Usually there is a period of time after you have just started your job, during which your
supervisor will evaluate your work and decide if you are able to manage the job. However,
you will also be evaluated from time to time.
• You are usually evaluated on:
a) The quality of your work – how good it is
b) The quantity of your work – if you get through your work on time
e) How you keep track of your work, your use of the computer, emails, etc.
Remember, that emails are also something that your supervisor can check. Do not
use the company computer for your private emails.
Unit Description:
Participants will gain knowledge on the importance of knowing the employer and employee rights
and responsibilities in the workplace. They will be better able to conduct themselves and maintain
relationships that are in keeping with these standards.
In order to effectively regulate behaviour, employees must be aware of the following terms listed
below:
Policies are standards, beliefs, values and objectives that are upheld by the organisation and are
agreed upon and adopted by its board. They influence acceptable behaviour in the organisation and
are enforceable by a court of law. Management decisions or principles are based upon
organisational policies
Procedures provide for customary methods of handling activities and are more specific than
policies as they detail the steps to achieve policy objectives. They are also known as ‘regulations’.
Procedures are found in procedures manuals, user manuals, and operations guides.
1. Create an employee handbook for an organization with which they would like to work.
b. Write down a personal plan of how and when they plan to achieve the knowledge,
skills and attitudes needed for this job
1. Introduction- This describes the company’s history, business philosophy (vision , mission and
core values).
2. Working hours- This covers normal working hours for full-time employees; rules for part-time
employees and how overtime compensation can be authorized for those entitled to it.
3. Payment Schedule- This details how wages and salaries are paid, an explanation of any bonus
programmes and, how salaries may be increased.
4. Employee Benefits- This covers rules relating to benefits, including vacation pay, sick pay, unpaid
leave, health benefits, other insurance benefits and retirement benefits – large organisations have
a variety of benefits
5. Drug and alcohol abuse (including use of marijuana, cigarettes, hard drugs and alcohol on work
site) - Most businesses have a policy prohibiting employees from using harmful drugs or alcohol in
the workplace. Some organisations now prohibit or restrict workplace smoking, whereas, some
have designated places where smoking is/is not allowed. Some organisations offer to help
employees deal with substance abuse through counselling or employee assistance programmes.
6. Sexual harassment - This section of the handbook reminds employees that sexual harassment is
illegal and any such violation will not be tolerated by the company. It also specifies how and to
whom an employee can complain of sexual harassment, what procedures you will follow to
investigate complaints and what actions will be taken against harassers.
7. Attendance- Emphasis is placed on the importance of good attendance and the need to be punctual
at all times. This suggests that numerous unexplained absences or repeated tardiness can be a basis
for disciplinary action or even firing.
8. Ethical conduct – This speaks to acceptable behaviour in the workplace, such as maintaining
confidentiality, exercising integrity and good judgment, maintaining loyalty, respecting workplace
property and following company rules.
9. Discipline- The kinds of conduct that can get employees in trouble include, theft, violence,
repeated performance problems or fighting. Employees need to know that these, among
other offences can influence the employer to terminate a worker's employment.
In most cases, the job description and job specification are combined into one document
that contains several different sections.
The job description identifies the tasks, duties, and responsibilities of a job. It describes what is done, why
it is done, where it is done and briefly how it is done. The performance standards can flow directly from a
job description and indicates the job accomplished and how performance standards are measured.
While the job description describes activities to be done, the job specifications list the knowledge, skills and
abilities an individual needs to perform a job satisfactorily.
Rights belong to a person by law, nature, or tradition. Rights are offset by responsibilities, which are
obligations to be accountable for actions. Employment is a reciprocal relationship (both sides have rights
and obligations).
If the employer has a right to expect uninterrupted, high quality work from the employee, then the worker
has the responsibility to be on the job and meet job performance standards. The reciprocal nature of
rights and responsibilities suggests that both parties to an employment relationship should regard
the other as having equal rights and should treat the other with respect.
The responsibility of safety and care with respect to Occupational Health and safety.
Employers have the responsibility to comply with safety acts governing the workplace,
and should not prevent any employee from acting according to such acts.
The right to determine whether the person can perform the requirements of the job.
Therefore as the employer you can ask all the relevant questions you deem necessary in
hiring a prospective employee to ensure that you will be selecting the right person for the
job
The right to assess the person’s performance on the job to determine if he/she is
performing the job as expected or even beyond expectance.
Employees also have the responsibility of adhering to the organisation’s code of conduct.
These are normally found in documents such as Policies and Employee Handbooks
Responsibility of being in attendance and punctual for work and other work activities
such as training workshops and business meetings
The right to have union representation. This right allows the employee to join a trade
union of his/her choice, and be represented by that Trade Union’s spokesperson in the
organization
The right to be protected against sexual harassment and discrimination in any form such
as unequal payment because of gender, unfair treatment because of age or sexual
orientation, and unfair treatment because of race or perceived social class
The purpose of this session is to help participants develop an understanding of the Jamaican labour laws.
Separate students into groups of no more than 4 participants. Have participants review the table in
Handout 1.3: Labour Laws. At the end of the group activity, ask a representative of each group to present
their findings. Provide participants with feedback on their responses and facilitate a class discussion of the
questions presented in the handout. Fill any identified knowledge gaps which may become apparent during
the discussion.
Explain to participants that this exercise will help them to further understand their rights as employees.
A typical organisation is governed by policies and procedures. Can you identify what
each of the following statements reflects? Write whether it is a POLICY or PROCEDURE in
the space provided
1. It is crucial that all employees report to work and work-related activities on time.
___________________________________
2. Employees in this Unit should report to work between the hours of 8:00am-
5:00pm. ____________________________________
3. This ___________________ details how the Department recruits personnel from internal
and external sources to the Organization
6. Reports from all parties including the complainant, witnesses, accused and manager
should be submitted in writing to the Director, Human Resource Management,
within three working days ___________________________________
7. Employment may be terminated for any of the following reasons: death, dismissal,
redundancy, resignation, retirement. _____________________________________
Identify whether the following are rights or responsibilities and the category
(employer or employee) wo which they pertain:
2. ‘Top Supplies’, the number 1 supplier of Stationery to Jamaica’s offices, has decide
that as a part of their recruitment drives, potential employees must demonstrate
through written tests that they are able to grasp simple Mathematical computation.
This expresses Top Supplies ____________ as an ______________
3. The Factories Act serves to guide how Constructor Paradise operates in lieu of an
established Occupational Safety and Health Act. It is Constructor Paradise’s
______________ as an ___________________ to ensure that all employees are aware of the
regulations of this Act, and behave accordingly.
4. Kim has accused the CEO of speaking to her in an inappropriate manner that
implies he is seeking sexual favours in exchange for her to be promoted in a job for
which she has worked hard. She has decided to file a grievance report against him
to the Human Resource Department.
This expresses Kim’s ________________ as an ___________________
5. The job description for the Computer Repairs Technician at Techie Computers
requires that employees perform heavy lifting duties as part of the job. For newly
members of staff, it is their ________________ as an _______________________ to apprise
themselves of the duties before signing to the job description.
1. Octavia has done a medical in order to be promoted to a permanent position in her organisation.
Her medical report was sent to Human Resources so that the necessary paper-work can be done.
She is not pleased when she learns that the document will be reviewed by an HR officer who also
lives in her community and has decided to go to the Human Resource Manager to air her
complaint.
2. Mr. Banks is the owner of a small warehouse that employs 20 workers. This morning he has to
discipline Jimmy who is constantly wasting time on the job and reporting late for work almost
every day. Jimmy takes multiple breaks on the job and is very talkative and distracts other
employees. Mr. Banks has given him multiple warnings but Jimmy’s behaviour has not changed.
Mr. Banks has asked Jimmy to meet with him in his office.
Jimmy reports to work ten minutes late most days. He does not see what the big deal is, since he
always gets the work done and always on time. He also sees everyone in his department leaving
work exactly at 5:00pm, whereas, he stays at least twenty minutes longer each day. He thinks the
boss is picking on him. He doesn’t want to lose his job, but he will not allow the boss to push him
around. To Jimmy, it’s almost as if the boss wants him to work more than what he’s getting paid
for. The boss has requested that Jimmy meets with him; Jimmy is on his way to this meeting.
[Adapted from Job Jargon (1999)]
Minimum Wage Act, 1938 Gives the Minister the power to fix minimum wages and also regulate
the hours of work and other conditions of employment in relation to
any minimum rates of wages. It also provides for the establishment of
the Minimum Wage Advisory Commission to advise the Minister on all
matters relating to minimum wages.
National Minimum Wage Sets the national minimum wage applicable to all occupations except
Order, 1975 industrial security guards. This order also states that the normal
working day can be a day of the seven day week. Therefore, a worker
is only entitled to be paid a premium on his wages, for overtime work
or for working on his rest day (one day out of the seven days of the
week), or on a public holiday.
Holidays with Pay Act, Sets out the provisions governing holiday with pay (vacation leave)
1947 and sick leave with pay to be granted to workers. It also provides for
similar payments to be made casual workers – gratuity and sick
benefit. The entitlement stipulated by the order is the minimum to be
granted.
For each year of employment, (each 12 month period from the
first day of employment) the worker qualifies, and
becomes eligible for paid vacation leave.
The main principle is that a worker earns vacation leave by
virtue of working for a certain number of days in a year.
Shops and Offices Act, The Act allows the Minister to make regulations prescribing the
1957 opening and closing hours for shops and offices and the hours during
which persons may be employed in these establishments.
Maternity Leave Act, 1979 This Act sets out the right of a female worker, subject to certain
conditions, to be granted maternity leave and pay. Under this Act, any
employer who without reasonable cause terminates the employment
of a worker wholly or partly because of her pregnancy or confinement
shall be guilty of an offence.
A female worker is entitled to three (3) paid maternity leaves, while in
the employ of the same employer
The Maternity Leave Act applies to all qualified female workers,
irrespective of whether or not she is married;
Absence from work through the granting of maternity leave shall not
constitute a break in the continuity of the worker’s employment;
To qualify for maternity leave it is essential and indeed mandatory
that the worker:-
· Be at least 18 years old;
2. Marcia has been a full-time employee at SINBAD Corp for 2 years. She is 4 months pregnant and has
applied for maternity leave. Shortly after submitting her application, she receives a letter from her
supervisor stating that the company will grant her 3 weeks maternity leave with pay. However, if she
wishes to extend her leave for a longer period she will not be paid for the additional weeks.
a. Advise Marcia of her rights
b. Direct Marcia to the appropriate Ministry for assistance
Participants will be able to identify the key personal entrepreneurial characteristics (PECS) that are
required to become a successful entrepreneur or intrapreneur. They will also acquire knowledge,
skills and attitudes that will enable them to assess their own personal potential, and personal and
environmental constraints which present both threats and business opportunities to small business
ventures. Participants will also be exposed to strategies for dealing with them.
Entrepreneur refers to a person who sets up his/her own business with a new idea or concept.
Similarities Differences
Both: In start-up:
involve opportunity recognition and entrepreneurship, the entrepreneur
definition. takes the risk in intrapreneurship and
require a unique business concept that the company takes the risk other than
takes the form of a product, process, or career-related risk.
service.
are driven by an individual champion the individual entrepreneur owns the
who works with a team to bring the concept and business in
concept to fruition. intrapreneurship; the company
require that the entrepreneur be able typically owns the concept and
to balance vision with managerial skill, intellectual rights with the individual
passion with pragmatism, and entrepreneur having little or no equity
proactiveness with patience. in the venture at all.
involve concepts that are most
vulnerable in the formative stage, and potential rewards for the individual
that require adaptation over time. entrepreneur are theoretically
entail a window of opportunity within unlimited whereas, in intrapreneurship
which the concept can be successfully an organisational structure is in place
capitalized upon. to limit rewards/compensation to the
are predicated on value creation and entrepreneur/employee.
accountability to a customer.
entail risk and require risk venture, one strategic gaffe could mean
management strategies. instant failure; in intrapreneurship the
require the entrepreneur to develop organisation has more flexibility for
creative strategies for leveraging management errors.
resources.
involve significant ambiguity. the entrepreneur is subject or more
require harvesting strategies. susceptible to outside influences; in
intrapreneurship the organization is
more insulated from outside forces or
influence.
Source: Morris&Kuratko, 2000
Examples of Intrapreneurs:
A lot of companies are known for their efforts towards nurturing their in-house talents to promote
innovation.
At “3M”, employees could spend their 15% time working on the projects they like for the
betterment of the company. On the initial success of the project, 3M even funds it for further
development.
Genesis Grant is another 3M intrapreneurial program which finances projects that might not end
up getting funds through normal channels. Genesis Grant offers $85,000 to these innovators to
carry forward their projects.
Robbie Bach, J Allard and team’s XBOX might not have been feasible without the Microsoft’s
money and infrastructure. The project required 100s of millions and quality talent to make the
product.
Example of entrepreneurship:
A very good example of entrepreneurship is that of the founders of Adobe, John Warnock and
Charles Geschke. They both were employees of Xerox. As employees of Xerox, they were frustrated
because their new product ideas were not encouraged. They quit Xerox in the early 1980s to start
their own business. Currently, Adobe has an annual turnover of over $3 billion.
Create an awareness of the association between value and wealth, and also to link wealth
generation to entrepreneurship
Facilitate the identification of entrepreneurial traits
Provide a basis for the recognition of entrepreneurial potential and an exposure to the
evolution of an entrepreneur
Participants will, in groups read, discuss and analyse the cases, and then they will be required to
answer the question that follow.
A fourteen-year-old boy was standing in line with several hundred other boys waiting to apply for
a summer job. He got hungry, so he asked the guy behind him to hold his place in the line while
he went to get a hot dog. On his way back, several boys in the line asked him where he had got
the hot dog. Dollar signs immediately danced before his eyes.
He went back to the store and bought as many hot dogs as he could carry. He bought a carton of
them. He went up and down the line, and he charged ten cents more than he had paid for them.
He quickly ran out of hot dogs. Then, using the money that he had collected, he went back to the
store again and again.
He made more money working that line than he made for the first two weeks on that summer job.
Before he was thirty years old, he became a vice president of CAB Realtors, a large real estate
company in Kingston. I don’t know if he is still selling hot dogs, which gave him his start.
As Mike stood in front of the shop looking at the sign, he tried to figure out just how he had reached that
point, or even whether he had intended to come that far in the first place.
Mike had never seen himself as a businessman, and he had never recognised anything really special about
himself. He only knew that he very well liked to be in control of his life, as much as possible.
He thought about his days at high school. He had always asked his mother to give him his lunch money for
the week on Monday, rather than each morning, as she would have preferred. He thought that he could
plan better that way, save some of his money, so that he could get to buy some of the things that he so badly
wanted for himself.
At school, he got the name “Spice Mike”, because he was always taking some kind of pastry to school with
him. Mike thought it must have been really good stuff that his mother baked, because he always had to
share his sugar buns, gizzadas, and other pastries with a number of students at break time each day. Mike
knew that his mother worked very hard to ensure that he had pastries to take to school, and she constantly
complained that the flour and other ingredients she had to buy were very expensive.
One evening, Mike suggested to his mother that she bake him enough sugar buns, so that he could take one
dozen with him to school.
He promised to help her with the baking and to buy the flour that she would need the next time she
planned to bake.
Next day at school, Mike experienced all kinds of feelings, but he was very excited. As it came near to break
time, he wondered whether or not he was doing the right thing.
The most amusing memory Mike has of that day was the fact that he had known before, that there
would be at least two persons in the crowd who would buy that day. He had actually taken time out
to discuss his plans with two of his closest friends, Joan and Bruce and they thought it was a good
idea. They promised to support him.
Mike eventually learnt to bake, through the sale of pastries to his friends at school and was able to
assist his mother to finance his education in the last two years of high School.
Instead of going straight to college, as his mother would have liked, Mike decided to upgrade his
baking skills, by working with a family friend who owned a small bakery on the North Coast. The
pastry shop that he now operates came out of his mobile pastry and drinks cart, which he operates
at the gate of his former High School, which is quite near to his new shop. The cart is still there, and
still belongs to Mike, but someone else is now operating it. He now drives a Nissan, but plans to go
to college to study Business Management, part time.
“Spice Mike”, is very confident that everything else will come his way in good time. He likes what
he is doing now and the way he is doing it. However, every now and then he wonders if he could
have done much better.
2. To what extent would you support the idea that the characters in both cases seized an
apparent business opportunity, as against creating one where it hardly seemed to have
existed in the first place?
3. Based on your knowledge of entrepreneurial traits, identify some of those traits that can
clearly be identified in both “The boy with the Hot Dogs and “Spice Mike”.
4. Did both young men make any kind of personal sacrifices or take any important risks as
budding entrepreneurs?
6. How might Mike have done what he did differently and become a more effective
entrepreneur?
7. What strategies could Mike have implemented to improve the performance of his business?
8. Do you think Mike’s plan to study Business Management will help his business?
9. Suggest ways in which such a course of study will help his business
Risk-taking - willing to take and actually take moderate risks; like challenges
Creative – always generating new ideas, new ways of doing things or bringing new things
into existence
Independent – possess a strong desire to work on their own rather than seek wage
employment
Entrepreneurs:
Ask participants to work in three (3) groups. Ask each group to read Handout #1
and choose three (3) of the methods of generating business ideas. Encourage them
to have discussions in their groups and make presentations to share their thoughts
with the larger group, citing real examples, where possible.
Ask each participant to compile a list of 10 possible entrepreneurial ideas that they might
wish to consider for their own business. Let them retain their lists, as they will be
required to develop their own business project from these ideas later.
The purpose of this activity is to help participants to develop the knowledge, skills and attitudes
required to screen (analyse, measure or evaluate) their business ideas to determine which is most
feasible, or satisfies most or all the criteria for a viable business idea. This would qualify it as a ‘good
business opportunity’.
Refer to the “Picture Association Exercise” and its variations in the CEFE Training Manual
and use it to stimulate participants’ interest and creativity. Let the groups discuss the
suggestions given in the “Picture Association Exercise” and indicate which of those ideas
presented seem more feasible from a business perspective and which appear less
feasible. Encourage them to provide support for their arguments.
Alternatively, use the picture and list of ideas provided in Handout #2 to aid
brainstorming. Give this to participants as assignment to prepare for class beforehand.
Facilitate discussion with participants to assess the level of creativity and
innovativeness that they put into the exercise.
Ask participants to recall Activity X, where they learnt that the entrepreneur is able to see
opportunities that others overlook. Business opportunities are all around us in many different
forms, shapes and sizes. The person who is not an entrepreneur will even see an opportunity and
allow it to ‘slip by’. Reinforce the point that ‘It is the ability to seize opportunities that makes
the entrepreneur different from other persons’.
A business idea becomes a business opportunity when it has the Marketing, Production and
Financial potential to make it successful or viable. Business viability can be measured in several
ways.
Here are 3 ways of assessing or measuring the viability of a business idea; think
on these questions:
Do you have the capacity and technology to produce the goods that will meet the
requirements of the market and enable you to make a profit?
What returns will you get on your investment?
Find out from participants, what they understand from those three questions that are raised
above and how important they consider the questions. Ask them to cite real examples, if
possible. Offer explanation where necessary and facilitate discussion.
Ask participants to read Handout#6.7 on Personal Constraints and prepare for discussion.
Ask participants relevant questions to assess their level of understanding of the material. Let
them use the Personal Constraints questions to analyse and narrow down their previously
generated ten (10) business ideas.
Understand how these environmental forces can affect the conditions under which the
venture will operate on a long-term basis
Devise ways and means of monitoring these forces in order to be able to forecast their
impact and determine the viability of the product or service
Identify new business opportunities or threats which changes in the environment may
cause
Environmental constraints and opportunities must be seen in relation to those factors which exist
within or are presented by the four environmental dimensions which were mentioned earlier.
These are factors that are completely outside of the control of the business person. They can
present serious challenges to the business venture and can cause it to either fail or succeed.
Some examples of environmental constraints are:
International and Regional Trade and other Agreements/Guidelines that are established
among governments (Examples: Protocols/ Agreements which most countries sign with the
United Nations, World Health Organization and International Labour Organization relating
to protection of the environment and natural resources, health, labour force, etcetera).
Competition in the market (at the international, regional and local levels), now increased
with globalization and the global marketplace (Examples: online trade and shopping are
now commonplace, the increasing presence of international partners in the construction
industry, which poses a threat to the livelihood of local industry players)
This activity will help to improve participants’ knowledge and understanding of various
environmental factors or forces and how they can affect a business negatively, as well as
positively by creating new or improved business opportunities:
Advise them to record the answers on the sheet or on paper. Provide opportunity for each
participant to explain how he/she arrived at his/her answers and defend his/her 2 viable
ideas.
Land provides renewable and non-renewable resources - the potentials to enhance the quality of
life.
Labour refers to our socio-cultural heritage with all our values, work ethics, practices, systems of
belief, customs and traditions, organisation of institutions and systems of education.
Capital provides the finances, infrastructure and productive capacity necessary for man to increase
his wealth and improve his quality of life. The well-being of the environment is therefore in the
“hands of man”. We can either protect it or destroy it.
It is therefore important for all business persons, particularly those in the manufacturing
sector to observe the Environmental Regulations/Guidelines which apply to their
businesses.
Technology – Modern tools, equipment and machinery facilitate the efficient production and
marketing of goods and services, help to contain production cost and assure more competitive
prices.
3. Visiting institutions that offer assistance for the development of small businesses. These may
fall in any
6. Considering howof the
youcategories listed below:
could improve on some goals or services that are currently being
offered in your community
a) Government Organizations, such as:
JAMPRO (Jamaica Marketing Promotions Company)
MIDA
7. Creating new uses for existing
National products;
Development Bankfor example, selling shredded vegetables to
Agricultural Credit Bank
supermarkets
Ministry of Industry, Investment and Commerce
The University of Technology’s Entrepreneurial Centre
The Scientific Research Council
8. Looking at the products being imported into the island to see if any could be used to make
b) Private
products. Organizations:
For example, using recycled paper to make postcards.
Banks
Credit Unions
9. Brainstorming. ThatBuilding
is, sitting in a quiet, relaxing place and listing all the ideas that come to
Societies
Partner
your mind. Friend
Relatives
c) Professional Organisations:
d) Credit Unions
4. Looking in/on newspapers, magazines, notice boards, the television, radio and telephone
directory. For example:
Maxine
The H.O.P.E. Wright
Initiative: was searching
National for a business idea. She noticed that there were always
Service Corps
Career Development Teachers’ Manual: V.1.2
several advertisements in the daily June 29, 2017
newspapers 110 helpers, so she decided to
for household
establish an agency that would provide these services in Kingston.
Handout 6.6 – Brainstorming Activity
Get a picture of any person. Spend a few minutes looking at the picture and list all the products and
services that you think that the person will need now and in the future, as in the example below:
A. Now that you have identified several business ideas, you will now need to select one. This may seem
very difficult for you since you may have so many ideas.
1. The thing that you need to do now is to see which of your ideas you think will satisfy the needs, or
wants, or will solve any problem of the people around you.
2. Think carefully about the things that you like and the skills that you have.
3. Remember that we do best the things that we enjoy doing. You can do this by analysing each
idea and by looking at its marketing, production and financial potential.
4. Two important factors that you will also need to consider are:
Personal Constraints
Personal Constraints are those factors that will prevent the entrepreneur from performing well. These are
the things that will affect the entrepreneur as a person. Here are a few questions that the entrepreneur
should ask himself or herself:
Here are some questions that the entrepreneur could ask. Relate these questions to your
2 viable business ideas and answer them honestly. Where you are not sure, you would have
5. What price are they willing to pay for the product or service?..........................................
6. Will it damage the environment – sea, soil, air, forest, earth, and rivers?.........................
……………………………………………………………………………………………………………………………………….
9. What are the materials, tools and equipment that I will need to operate the
business?...................................................................................................................................
...............................................................................................................................
........................................................................................................................................
13. Can I afford to advertise the business? What methods/media will I use?
……………………………………………………………………………………………………………………………………..
........................................................................................................................................
14. Will I be able supply the product or service when consumers need them and in the
quantities that they want?........................................................................................
…………………………………………………………………………………………………………………………………….
This checklist is to be used by both the facilitator and the participant to assess the
participant’s progress at the end of all units in the module. It may also be used by the
participant to assess his/her ongoing development. The participant’s Learning Journal and
Portfolio provide documentation to support the rating assigned.
NOTE: Item 8 is applicable only if the unit was included in the course followed by the
participant. If the item was not addressed as part of the curriculum, it should be omitted
from the assessment.
PART 3
APPENDIX
4. JAMAICA RED CROSS – Part of the International Federation of Red Cross and
Red Crescent Society committed to alleviating human suffering wherever it
may be found.
12. LIONS CLUB – This is the world’s largest service club and aims to meet the
needs of communities on a local and global scale.
13. KIWANIS CLUB – This is an international, coeducational service club founded in 1915.
14. KEY CLUB – This is the oldest and largest service programme for high school
students. It is a student-led organisation whose goal is to teach leadership
through serving others.
15. OPTIMIST CLUB – This is an association of more than 2,900 Optimist Clubs
around the world dedicated to “Bringing out the Best in Kids.” Adult volunteers
join Optimist Clubs to conduct positive service projects in their communities
aimed at providing a helping hand to youth. With their upbeat attitude,
Optimist Club members help empower young people to be the best that they
can be.
16. FOOD FOR THE POOR – Food for the Poor (FFP) Jamaica is this island’s
leading charity organisation whose main affiliate is Food for the Poor Inc.
located in Florida, USA.
The growth of the young person from childhood to adulthood involves him/her
being able to become a productive member of the society. Being able to get a
suitable job that can lead to a meaningful career is very important to that
development. The rationale for including this Module is that the young person
needs the opportunity to examine potential career options, make informed
decisions about a career to pursue, apply for a job, obtain a job and keep it. The
units help participants in the decision-making process involved in career selection
and support their success in those careers once they are chosen.
Unit 1 Life Career Development
To assist participants’ decision-making about the most appropriate career for each
of them, this unit supports them in exploring various careers by investigating labour
market choices, identifying their skills, interests and talents, and carrying out
research on various career possibilities. The culmination of the unit focuses on each
participant’s decision on the most appropriate career for him/her at this point in
time.
Working as individuals and in small groups to complete exercises in this unit, the
participants will explore their personal interests, values, work styles, work habits
and coping skills to help them define suitable careers.
a. problem solving,
b. appropriate decision-making and individual initiative,
c. time management; timeliness,
d. communication skills,
e. dress and deportment,
f. cooperation,
g. recognition of the value of customer service and ability to work collaboratively
in a team
This unit helps the participant write a compelling resumé and cover letter,
compile a professional portfolio, prepare for a job interview, and participate in a
successful job interview. The unit also advises participants on the attitudes and
behaviour that will help them keep their jobs.
This unit allows participants to gain knowledge about the types of employer and
employee rights and responsibilities that govern workplace relations. The unit will
also allow participants to understand workplace documents that guide these rights
and responsibilities such as policies, procedures, employee handbook and job
descriptions and specifications. Participants will also develop an understanding of
labour laws which also guide the rights and responsibilities of employers and
employees.
Unit 7 Enterprising
Please note that the Glossary comprises the meaning of unfamiliar words,
abbreviations and acronyms arranged alphabetically. Those terms that are
discussed and defined within the text of the manual have not been included in the
glossary.
Glossary
1. Adler, R., and Towne, N. (2003). Looking out, looking in. California: Thomson/Wadsworth.
2. The Aspira Youth Development Curriculum (2009), The Aspira Association.
3. Basic Facts About the United Nations (2000). Sales No. E.00.I.21.
4. Directory of the Orders of the Jamaican Societies of Honour.
5. Johnson, D. W., Johnson, R.T., Holubec, E. (1998). Cooperation in the
Classroom. Edina, MN: Interaction Book Company.
6. Electoral Office of Jamaica (2006). Training Manual for Electoral Day Workers. Kingston.
7. Exeter, D. J. (2001) Learning in the Outdoors. London: Outward Bound.
8. Life Planning Education, a comprehensive sex education curriculum. Washington, DC:
Advocates for Youth, 2007.
9. Merrill, M.V. Ten Professional Development Benefits of Volunteering (Everything I
Learned in Life I Learned through Volunteering). LSW, Merrill Associates.
10. NYS Career Development Curriculum.
11. NYS Conflict Management & Behaviour Management Manual.
12. NYS Gender Sensitization Manual.
13. Teaching your students about gender equity (2009), Midwest Equity Assistance
Centre, Manhattan, Kansas.
14. Teachnet.com (2000). http://www.teachnet.com
15. Watkins, K.L. Kelly. www.KeepCustomers.com. Retrieved August 19, 2010.
16. www.allaboutparenting.org. Retrieved August 12, 2010.
17. www.allpsych.com/journal/parentingskills.htm. Retrieved August 12, 2010.
18. http://www.answers.com/topic/written-communication. Retrieved april 11, 2014.
19. www.askmen.com. Metro sexuality. Retrieved August 18, 2010.
20. http://www.bradford.ac.uk/careers/uni-staff/emplyability-
skill/ipsolving/.Retrievesd April 14, 2014.
21. www.caricom.org. Retrieved August 3, 2010.
22. http://www.caricom.org/jspcommunity/onjectives.jsp?menu=community. Retrieved May 12,
2014.
23. http://www.cda.gov.jm. Retrieved August 4, 2010.
24. http://www.consumeraffairsjamaica.gov.jm
25. http://www.criti.info/sharing_the_vision/General%CARICOM%20Info/history.htm.
Retrieved April 11, 2014.
26. http://www.emilypost.com/communication-andtechnology/telephone-and-
cellphone-man . . . Retrieved September 28, 2013.