LESSON 4 – COMMUNICATION AND GLOBALIZATION

I-Learning Outcomes:

In this lesson, you should be able to:

1. explain how cultural and global issues as well as technological advancement

affect communication by creating a two-minute informative video;
2. write a five-paragraph essay containing reaction about the video “ How Social
Media Can Make History” by Clay Shirky;
3. appreciate the impact of globalization on communication by completing a graphic
organizer about the essay entitled “The Flight from Conversation” by Sherry
Turkle.

II-Pre-Assessment:

INSTRUCTION: Write E on the blank if the statement defines effective communication

in the global society. Otherwise, write NE.

_________1.You are able to communicate well with people of diverse background.

_________2. You listen effectively to make a sound argument.
_________3. You are able to articulate information or thoughts using verbal, non-verbal
and written forms in any situations.
_________4. You have the ability to express your ideas in solving complex problems.
_________5. You are able to communicate not only through speech or text, but also
through multiple multimedia forms.
_________6. You post ideas and comments on social media and take accountability for
the outcomes.
_________7. You are able to articulate information or thoughts using verbal, non-verbal
and written forms in any situations.
_________8. You are proficient in comparing, contrasting, evaluating, and applying
ideas with less or without supervision.
_________9. You demonstrate working effectively with others and sharing your ideas
and knowledge with them with respect.
_________10. You practice personal accountability, environmental and global
awareness, empathy, tolerance and respect.

III-Lesson Map:

BUSINESS/TRADE COMMUNICATION TRANSPORTATION

GLOBALIZATION

CULTURAL
SENSITIVITY COMMUNICATION TECHNOLOGY
This map shows the impact of communication
on globalization, vice versa.

IV- Core Content:

A.ENGAGE: Identifying New Trends on Communication

1. Guess which brand each of the following logo designs represents. Write your answer
on the spaceprovided.

_______ _______ _______ ________ ________ _______

_______ ________

2. What are the other new communication technologies?

_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
___________________________________.
3. How do these new technologies affect the way we communicate today?
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
____________________________________.

B.EXPLORE: Enlightening Myself into the World of Today

1. READ THE ARTICLE!!!

The Flight From Conversation

By SHERRY TURKLE

WE live in a technological universe in which we are always communicating. And

yet we have sacrificed conversation for mere connection.
At home, families sit together, texting and reading e-mail. At work executives
text during board meetings. We text (and shop and go on Facebook) during classes and
when we’re on dates. My students tell me about an important new skill: it involves
maintaining eye contact with someone while you text someone else; it’s hard, but it can
be done.
Over the past 15 years, I’ve studied technologies of mobile connection and
talked to hundreds of people of all ages and circumstances about their plugged-in lives.
I’ve learned that the little devices most of us carry around are so powerful that they
change not only what we do, but also who we are.
We’ve become accustomed to a new way of being “alone together.” Technology-
enabled, we are able to be with one another, and also elsewhere, connected to
wherever we want to be. We want to customize our lives. We want to move in and out
of where we are because the thing we value most is control over where we focus our
attention. We have gotten used to the idea of being in a tribe of one, loyal to our own
party.
Our colleagues want to go to that board meeting but pay attention only to what
interests them. To some this seems like a good idea, but we can end up hiding from
one another, even as we are constantly connected to one another.
A businessman laments that he no longer has colleagues at work. He doesn’t
stop by to talk; he doesn’t call. He says that he doesn’t want to interrupt them. He says
they’re “too busy on their e-mail.” But then he pauses and corrects himself. “I’m not
telling the truth. I’m the one who doesn’t want to be interrupted. I think I should. But
I’d rather just do things on my BlackBerry.”
A 16-year-old boy who relies on texting for almost everything says almost
wistfully, “Someday, someday, but certainly not now, I’d like to learn how to have a
conversation.”In today’s workplace, young people who have grown up fearing
conversation show up on the job wearing earphones. Walking through a college library
or the campus of a high-tech start-up, one sees the same thing: we are together, but
each of us is in our own bubble, furiously connected to keyboards and tiny touch
screens. A senior partner at a Boston law firm describes a scene in his office. Young
associates lay out their suite of technologies: laptops, iPods and multiple phones. And
then they put their earphones on. “Big ones.like pilots. They turn their desks into
cockpits.” With the young lawyers in their cockpits, the office is quiet, a quiet that does
not ask to be broken.
In the silence of connection, people are comforted by being in touch with a lot of
people — carefully kept at bay. We can’t get enough of one another if we can use
technology to keep one another at distances we can control: not too close, not too far,
just right. I think of it as a Goldilocks effect.
Texting and e-mail and posting let us present the self we want to be. This means we
can edit. And if we wish to, we can delete. Or retouch: the voice, the flesh, the face,
the body. Not too much, not too little — just right.
Human relationships are rich; they’re messy and demanding. We have learned
the habit of cleaning them up with technology. And the move from conversation to
connection is part of this. But it’s a process in which we short change ourselves. Worse,
it seems that over time we stop caring, we forget that there is a difference.
We are tempted to think that our little “sips” of online connection add up to a big
gulp of real conversation. But they don’t. E-mail, Twitter, Facebook, all of these have
their places — in politics, commerce, romance and friendship. But no matter how
valuable, they do not substitute for conversation.
Connecting in sips may work for gathering discrete bits of information or for
saying, “I am thinking about you.” Or even for saying, “I love you.” But connecting in
sips doesn’t work as well when it comes to understanding and knowing one another. In
conversation we tend to one another. (The word itself is kinetic; it’s derived from words
that mean to move, together.) We can attend to tone and nuance. In conversation, we
are called upon to see things from another’s point of view.
FACE-TO-FACE conversation unfolds slowly. It teaches patience. When we
communicate on our digital devices, we learn different habits. As we ramp up the
volume and velocity of online connections, we start to expect faster answers. To get
these, we ask one another simpler questions; we dumb down our communications,
even on the most important matters. It is as though we have all put ourselves on cable
news. Shakespeare might have said, “We are consum’d with that which we were
nourish’d by.”
And we use conversation with others to learn to converse with ourselves. So our flight
from conversation can mean diminished chances to learn skills of self-reflection. These
days, social media continually asks us what’s “on our mind,” but we have little
motivation to say something truly self-reflective. Self-reflection in conversation requires
trust. It’s hard to do anything with 3,000 Facebook friends except connect.
As we get used to being short changed on conversation and to getting by with
less, we seem almost willing to dispense with people altogether. Serious people muse
about the future of computer programs as psychiatrists. A high school sophomore
confides to me that he wishes he could talk to an artificial intelligence program instead
of his dad about dating; he says the A.I. would have so much more in its database.
Indeed, many people tell me they hope that as Siri, the digital assistant on Apple’s
iPhone, becomes more advanced, “she” will be more and more like a best friend — one
who will listen when others won’t.
During the years I have spent researching people and their relationships with
technology, I have often heard the sentiment “No one is listening to me.” I believe this
feeling helps explain why it is so appealing to have a Facebook page or a Twitter feed
— each provides so many automatic listeners. And it helps explain why — against all
reason — so many of us are willing to talk to machines that seem to care about us.
Researchers around the world are busy inventing sociable robots, designed to be
companions to the elderly, to children, to all of us.
One of the most haunting experiences during my research came when I brought
one of these robots, designed in the shape of a baby seal, to an elder-care facility, and
an older woman began to talk to it about the loss of her child. The robot seemed to be
looking into her eyes. It seemed to be following the conversation. The woman was
comforted.
And so many people found this amazing. Like the sophomore who wants advice
about dating from artificial intelligence and those who look forward to computer
psychiatry, this enthusiasm speaks to how much we have confused conversation with
connection and collectively seem to have embraced a new kind of delusion that accepts
the simulation of compassion as sufficient unto the day. And why would we want to talk
about love and loss with a machine that has no experience of the arc of human life?
Have we so lost confidence that we will be there for one another?
WE expect more from technology and less from one another and seem
increasingly drawn to technologies that provide the illusion of companionship without
the demands of relationship. Always-on/always-on-you devices provide three powerful
fantasies: that we will always be heard; that we can put our attention wherever we
want it to be; and that we never have to be alone. Indeed our new devices have turned
being alone into a problem that can be solved.
When people are alone, even for a few moments, they fidget and reach for a device.
Here connection works like a symptom, not a cure, and our constant, reflexive impulse
to connect shapes a new way of being.
Think of it as “I share, therefore I am.” We use technology to define ourselves
by sharing our thoughts and feelings as we’re having them. We used to think, “I have a
feeling; I want to make a call.” Now our impulse is, “I want to have a feeling; I need to
send a text.”
So, in order to feel more, and to feel more like ourselves, we connect. But in our rush
to connect, we flee from solitude, our ability to be separate and gather ourselves.
Lacking the capacity for solitude, we turn to other people but don’t experience them as
they are. It is as though we use them, need them as spare parts to support our
increasingly fragile selves.
We think constant connection will make us feel less lonely. The opposite is true.
If we are unable to be alone, we are far more likely to be lonely. If we don’t teach our
children to be alone, they will know only how to be lonely.
I am a partisan for conversation. To make room for it, I see some first,
deliberate steps. At home, we can create sacred spaces: the kitchen, the dining room.
We can make our cars “device-free zones.” We can demonstrate the value of
conversation to our children. And we can do the same thing at work. There we are so
busy communicating that we often don’t have time to talk to one another about what
really matters. Employees asked for casual Fridays; perhaps managers should introduce
conversational Thursdays. Most of all, we need to remember — in between texts and e-
mails and Facebook posts — to listen to one another, even to the boring bits, because it
is often in unedited moments, moments in which we hesitate and stutter and go silent,
that we reveal ourselves to one another.
I spend the summers at a cottage on Cape Cod, and for decades I walked the
same dunes that Thoreau once walked. Not too long ago, people walked with their
heads up, looking at the water, the sky, the sand and at one another, talking. Now they
often walk with their heads down, typing. Even when they are with friends, partners,
children, everyone is on their own devices.
So I say, look up, look at one another, and let’s start the conversation.

2. After reading the article, complete the graphic organizer below to identify the main
message of Turkle’s The Fight From Conversation.
Principal Idea
___________________________________________
___________________________________________
___________________________________________

Secondary Idea 1 Secondary Idea 2 Secondary 3

___________________ ___________________ __________________
___________________ ___________________ __________________
___________________ ___________________ __________________
____ __

Supporting Details Supporting Details Supporting Details

___________________ ___________________ _________________
___________________ ___________________ _________________
___________________ ___________________ _________________
___________________ _________________
___________________
___________________ _________________
___________________
___________________ _________________
___________________ ___________________ _________________
___________________ ___________________ _________________
___________________ ___________________ _________________
___________________ ___________________ _________________
___________________ ___________________ _________________
___________________ _________________
___________________
___________________ _________________
___________________ ___________________ _________________
_________________ ______ _________________
__

3. After completing the graphic organizer, answer the following questions concisely.

a. What does flight from conversation tell us?

_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
______________________________________________________________.
b. What does being alone together mean by Sherry Turkle?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
 _______________________________________________________________
_______________________________________________________________
_______________________________________________________________
______________________________________________________________.
c. What is Turkle’s argument?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
______________________________________________________________.

C.EXPLAIN: Digging the Reasons Behind

COMMUNICATION AND GLOBALIZATION

Communication is essential for personal and professional effectiveness. Further,

it helps establish good relationships, creates a better working environment, and
strengthens collaboration and cooperation, and unifies conflicting ideas. It has been
greatly affected by globalization and globalization by communication.
The term “globalization,” on the other hand, is very complex to define because
different scholars and institutions view it differently. It is a term that implies the growth
of economic, political and cultural assimilation and interconnectedness of different
cultures which result in the integration of the people across the globe (Gamble et al.,
2013). Nonetheless, the basic concept of globalization is the expansion and integration
of the cultural, political, economic, and technological domains of countries. This reflects
that the world is borderless, and the countries are interconnected and interdependent.
For example, the United States of America (General Electric, Chevron, Starbucks, and
McDonalds), Japan (Toyota and Honda) and the Philippines (Jollibee and Bench) have
local companies that have expanded overseas and have become transnational or
multinational.
With the advent of globalization associated with advanced technologies and
system across regions, the flow of information and communication has become
smoother, faster , and easier. Plus, business transactions and partnership among local
and international institutions have become more efficient. One best example is the use
of electric mail (e-mail) such as Gmail and Yahoo Mail, or social networking sites such
as Facebook, Twitter, and Instagram.
Because of technology, our world has transformed into global village.
Communication becomes faster and in a split of a second, an event is shared to the
entire world through the use of social media. Today, individuals have to understand the
dynamics of long-distance collaboration, the outcome of non-verbal cues in different
cultures, as well as the use of technology in connecting people.
Consequently, the context of globalization requires effective communication skills
from students and workers to cope with the demands the challenges brought about by
this phenomenon. This includes communicating effectively with people of different
background, age, culture, gender, beliefs, orientations, preferences, and status.

The Impact of Communication in Society and the World

The advancement of the wireless technology makes health care distribution

quicker, reaching remote areas in the world as reported by the United Nations
Foundation. Several personal digital assistant gadgets like the smartphones are being
used by caregivers and medical workers in Uganda. These gadgets bridge the gap
between medical information delivery, guidelines in treating disease, and all types of
given care. It further provides a collection of data in Uganda in minimizing the typhoid
outbreak. Another breakthrough of the wireless technology is that rescue missions
are made possible where people can move quickly to contact their loved ones in the
areas being affected. It also provides early warnings to areas being affected. It also
provides early warnings to areas that will be hit by storms and typhoons. Aside from
this is the benefit of protecting the environment by spearheading several projects
among conservationists and results in greater response among volunteers. This includes
movements in saving endangered wildlife species and their habitats.
The wireless communication further provides innovative change – how
companies worldwidetransact business fast. Even in the field of mass media, with
almost everyone owning a smartphone is capable of being a potential news
reporter since they can record unpredictable events and news breaks. Meanwhile in
the field of entertainment, it becomes an easy access to download reading books,
newspaper, movies, games, TV programs, music, sports, and whatever everyone needs
to keep them on the beat.
Wireless communication can revolutionize and create social change. It
allows the global village to watch live through their smartphones of what is happening
in Africa, Middle East or anywhere that will surely change people’s perspectives and
outlook in life. In education, the capabilities of the smartphones are now being taken as
a classroom tool where math teachers for instance use the cellphones to illustrate
mathematical concepts to their students.

Fundamental Assumptions about Intercultural Communication

The fusion of cultural, micro-cultural, environmental, perceptual, socio-relational
topics can be seen among two individuals who are interacting with each other. Neuliep
(2006) lists five assumptions that take place during intercultural communication:

 messages relayed are not usually the message received

 a nonverbal act between individuals
 involvement of style in communication among speakers
 group phenomenon experienced and shared by individuals
 a circuitous of adaptation and stress

How does globalization affect communication?

With globalization, a need for a common language to achieve international
intelligibility is germane. “On almost any basis, English is the nearest thing there has
been to a global language. Its worldwide reach is much greater than anything achieved
historically by Latin or French , and there has never been a language as widely spoken
as English. Many would reasonably claim that in fields of business, academics, science,
computing, education, transportation, politics and entertainment, English is already
established as the dectolinguafranca - the teaching, learning, and use of the English
Language as a common means of communication for speakers of different native
languages.
Albeit English has been acknowledged as the current global language and is
learned by many due to globalization, patterns of interactions (greetings, gestures,
business dealings,etc.) may not essentially be universalized. Nationalities, ethnic
groups, religious communities, gender groups, generations and other subcultures will
still maintain their unique ways of communication expressions unless they all agree to
replace their distinctive manners of communicating with a newly acquired one from
another culture.
The Effects of Globalization on Global Communication

Connecting with people on the other side of the world is now much easier than
it was a few years ago. Satellites, fiber-optic cables and the internet make it
effortless to share information with those in different time zones and locations. Global
communication is directly affected by the process of globalization, and helps to
increase business opportunities, remove cultural barriers and develop a global village.
Both globalization and global communication have changed the environmental,
cultural, political and economic elements of the world. Below are some of the effects
of globalization on global communication:

1. Increased business opportunities

2. Fewer cultural barriers
3. Creating a global village

Mediated Communication
How people communicate has evolved significantly over the years. The most
significant development in communication is the advent of smartphones and the
accessibility of the internet that has made communication fast, accessible, virtual, and
global. Communication has now become “mediated.” This suggests that there are other
options by which one can communicate such as:
1. text messaging
2. video calling/conferencing
3. emailing
4. chatting online, and
5. posting on social media
In most of the options above, the participants in communication are unable to
access the non-verbal cues which may influence the interpretation and reception of the
message. For instance, in text messages, you will not have a clear idea of whether or
not the person you are exchanging messages with is happy, sad, moody, or
uncomfortable, unless he or she deliberately PUTS ALL THE LETTERS OF HIS OR HER
MESSAGES IN UPPERCASE. In this case, the sender can be construed to be angry.
However, one has to be cautious in using uppercase letters in messages since it may
come across as demanding, rude, and domineering. Sending messages in that format,
even in emails, is inappropriate.
Most people share the same views that technological advances in communication
have posed alarming concerns and issues` in communication both at the local, political,
and global scale. Some parents have complained that talking to their children have
become difficult because they are glued to their phones, computers, and other gadgets.
This is particularly damaging to family relationships, especially in the context of Filipino
culture where families are expected to be close-knit. The same sentiment has been
raised by educators who have called out the poor academic performance by educators
who have called out the poor academic performance of students because of
“technology addiction”. Particularly, English teachers have complained of poor spelling
(e.g., coz instead of because, a-10-tion for attention) abilities of students as a result of
“text-lingo” (the language used in sending text messages or SMS). Just very recently,
issues and concepts such as cyber pornography, cyberbullying, bashing, unfriending,
unfollowing, and haters have emerged which have affected not just the communication
practices of people but also their value systems.
As an effective communicator, you have to be aware of their issues. You should be
able to make informed decisions and influence other people to be ethical and
responsible in the use of technology which should serve as a platform to celebrate and
respect diversity.
HOW TO COMMUNICATE EFFECTIVELY IN A GLOBAL SOCIETY
1. Express your ideas effectively in verbal, non-verbal, and written forms in either
digital or non-digital environment or both.
2. Use effective listening skills to evaluate arguments and rationalize judgments,
and improve job-effectiveness and work relationship.
3. Communicate with purpose to a variety of audiences.
4. Promote collaboration and cooperation with others.
5. Understand the concept of diversity and promote respect all the time.
6. Use technology and social media responsibly.

D.EXTEND: Sharing New Perspectives on Social Media

VIDEO PRESENTATION

1. Based on the discussion on communication and globalization, create a two-

minute informative video focusing on the following:
a. What is the impact of communication on the global society?
b. How does globalization impact the way people communicate?
c. How do cultural and global issues affect communication?
2. Share your video through your social media account.

E.EVALUATE: WritingMy Own ReactionAbout It

1. Watch the video “How Social Media Can Make History” by Clay Shirky. Here is
the link
( https://www.youtube.com/watch?v=ASZJE15E0SY).

2. Write a five-paragraph essay containing your reaction of the message

conveyed in the video. Your paper should have the following components:
a. The introduction
b. Three major points from the video that you want to discuss in your paper.
These major points could be lessons learned, specific idea you agreed on,
and specific idea you disagreed on.
c. Provide each point with a real-life example/s as a support
d. Relate your points to your field of study.

3. Use the following format: MS Word, short bond paper, Times New Roman,
font size 12, 1.5 spacing, and 1-inch margin on all sides.

V-Post-Assessment

INSTRUCTION: Write E on the blank if the statement defines effective communication

in the global society. Otherwise, write NE.

_________1.You are able to communicate well with people of diverse background.

_________2. You listen effectively to make a sound argument.
_________3. You are able to articulate information or thoughts using verbal, non-verbal
and written forms in any situations.
_________4. You have the ability to express your ideas in solving complex problems.
_________5. You are able to communicate not only through speech or text, but also
through multiple multimedia forms.
_________6. You post ideas and comments on social media and take accountability for
the outcomes.
_________7. You are able to articulate information or thoughts using verbal, non-verbal
and written forms in any situations.
_________8. You are proficient in comparing, contrasting, evaluating, and applying
ideas with less or without supervision.
_________9. You demonstrate working effectively with others and sharing your ideas
and knowledge with them with respect.
_________10. You practice personal accountability, environmental and global
awareness, empathy, tolerance and respect.

VI- Topic Summary

 Globalization is essentially an economic phenomenon because it is concerned
with the movement of people and products across nation.
 Because globalization moves people across borders, its effects are felt not only in
economics terms, but in social and cultural aspects as well. Thus, globalization
also impacts communication.
 Globalization impacts communication in general and it has greater effects as well
in business/trade, transportation, technology and culture.
 With the advent of globalization associated with advanced technologies and
system across regions, the flow of information and communication has become
smoother, faster , and easier. Plus, business transactions and partnership among
local and international institutions have become more efficient.
 Communication technologies such as smartphones and social media are
commonly used as the fastest way of communication but should be used
responsibly.

VII- REFERENCES:

Barrot, J. and Sipacio, P.J. (2018). Purposive Communication in the 21 st Century.

C & E Publishing, Inc. 839 EDSA, South Triangle, Quezon City
Wakat, G., Caroy, A.,Paulino, F.,Jose,M.,Ordonio,M.R., Palangyos, A.,Dizon,
E.G.,Dela Cruz, A. and Sao-an, M. (copyright 2018). Purposive Communication
(OBE-&PPST-BASED). LORIMAR PUBLISHING, INC. Cubao, Quezon City
Magan, R., Nano, M.C., and Turano, C. (copyright 2018). Purposive
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Manila
Ambida, R., Galicha, J., Oandasan, R. (copyright 2019). Purposive
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SyGaco, S. (2018).Principles and Competencies in Purposive Communication.
Great Books Trading, West Avenue, Quezon City
Zoleta, M. A., Dugyon, E.M., Binay-an, I.,Bolintao, J., Ibay, A. W., Javalde, M. L.
E., Villanueva, L. (copyright 2018). Purposive Communication. . Mindshapers
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English in Multilingual Contexts. C & E Publishing, Inc. 839 EDSA, South Triangle,
Quezon City
https://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-
conversation.html
https://www.thoughtco.com/what-is-a-lingua-franca-1691237
https://bizfluent.com/how-5192697-communicate-globally.html
https://www.youtube.com/watch?v=ASZJE15E0SY