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Template - Mission Statement - Evaluation Matrix 2

Smart Communication's vision is to lead and inspire Filipinos to create a better tomorrow by becoming the provider of constant change and digital innovation to support the country's growing digital economy and provide the best customer experience. Their mission is to empower Filipinos everywhere with customer-focused digital innovations that unlock potential. Smart aims to be a widely known wireless services brand and leading provider in the Philippines, offering services like calls, texts, data, mobile internet, broadband, roaming and more to their target market through various phones and devices.

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Angelica Caunan
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118 views2 pages

Template - Mission Statement - Evaluation Matrix 2

Smart Communication's vision is to lead and inspire Filipinos to create a better tomorrow by becoming the provider of constant change and digital innovation to support the country's growing digital economy and provide the best customer experience. Their mission is to empower Filipinos everywhere with customer-focused digital innovations that unlock potential. Smart aims to be a widely known wireless services brand and leading provider in the Philippines, offering services like calls, texts, data, mobile internet, broadband, roaming and more to their target market through various phones and devices.

Uploaded by

Angelica Caunan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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VISION – MISSION STATEMENT EVALUATION

MATRIX

SMART COMMUNICATION, Inc


VISION

Lead and Inspire Filipinos to Create a Better Tomorrow.

“What do we want to become?” ⃝ Yes ⃝ No


Smart communication wanted to become the provider with constant
change, and innovation in order to support the country’s growing
digital economy, as well as to provide the best customer experience
for an increasingly digital Filipino lifestyle.

MISSION

Empower Filipinos everywhere with customer-focused digital


innovations that unlock and share their infinite potential.

“What is our business?” Yes ⃝ No


Smart Communications Inc. objectives is to become widely known brand name,
and to become the leading wireless services provider in the Philippines. Smart
has been widely known for its contrivance in product in the development, aims
their target market the “base of the pyramid”. The company provides call, text,
and data services; mobile Internet offers, 3G etc..services; wireless broadband
services, and international messaging, roaming, mobile banking, and
downloading services. Also offers phones and devices, including smartphones,
tablets, postpaid mobile cell phones, broadband products, and pocket Wi-Fi
devices, and Smart Prepaid Load
9 Components of a Mission Statement
Yes No
Customers ✔️
Products or Services ✔️
Markets ✔️
Technology ✔️
Concern for survival, growth, and profitability ✔️
Philosophy ✔️
Self-concept ✔️
Concern for Public Image ✔️
Concern for Employees ✔️
TALLY 6 3
Assessment:
Did the Company’s Vision and Mission Statements exhibit the characteristics of
a well-developed Vision and Mission Statements? Improve or recommend a
statement as you see fit.

In my opinion, their Vision and Mission statements exhibit the characteristics


of a well-developed Vision and Mission Statements. However, since I am smart
user I can say that they should more focused on the service that they provides
not just on the customer itself but also to satisfied them. If their goal is to
provide the best experience to everybody they must improve the services to
be world class provider.

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