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Hasbro Case Study

Hasbro hired Amp Agency to handle their digital marketing activities across 25 brands to better understand their global customer base. Amp created a 3-part plan including analyzing the customer journey from awareness to purchase, high-value customer behaviors on Hasbro's website, and attribution of channels. This helped Hasbro understand customer engagement and make data-driven marketing investment decisions.

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Vaishnavi Patil
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177 views

Hasbro Case Study

Hasbro hired Amp Agency to handle their digital marketing activities across 25 brands to better understand their global customer base. Amp created a 3-part plan including analyzing the customer journey from awareness to purchase, high-value customer behaviors on Hasbro's website, and attribution of channels. This helped Hasbro understand customer engagement and make data-driven marketing investment decisions.

Uploaded by

Vaishnavi Patil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Hasbro Case study.

1. Hasbro, Inc. is an American multinational conglomerate with toy, board game, and media
assets.
2. Traditional marketing is not as effective as it used to0 be before. In today’s world due to
digitalization and easy access to internet, digital marketing is most effective, in order to
reach more audience.
3. Digital marketing is not limited to any area or location, it has a worldwide reach which is why
is can be more useful to a multinational company like Hasbro to understand its customer
base around the world with ease.
4. Hasbro hired Amp Agency, to look after their digital marketing activities like SEO and SEM,
creative online advertising, global analytics reporting, and analysis across all digital platforms
for 25 brands under them.
5. Digital marketing is a broad field with number of channels. Therefore, experienced
personnel are needed to handle every channel of digital marketing efficiently.
6. That is most likely the reason, why Hasbro hired Amp Agency to look after their digital
marketing activities.
7. According to Hasbro’s goals of gaining more clarity on engagement, investments and touch
points, Amp set up a 3-part plan.
8. Step 1 was Path to purchase. Just like it suggests, it means what customers does or what the
stages he goes from before making a purchase.
9. Amp was able to get insights on what influences customers to buy their products, the
customer journey and their behaviors with the help of third-party data.
10. Now, third-party data is the user’s online data which is bought from various sources like
surveys, social media networks, subscriptions, websites, etc.
11. With help of this analysis Hasbro was able to take necessary marketing decisions.
12. Step 2 was High-value behavior analysis. Here, they analyzed customer engagements on
Hasbro’s website. Amp also analyzed which content leads to conversions and which ones did
not.
13. Predictive modelling techniques helped them to figure what type of content they should be
creating and what they should be changing about their content strategy, UX and design.
Predictive modelling uses statistics to predict outcomes.
14. Step 3 was Attribution Analysis. Amp used econometric modeling, which is a tool that
reveals relationships among economic variables to forecast future developments to get
insights on ROI from different marketing channels and how they work together to get
conversions.
15. The results achieved by Amp Agency helped to understand customer journey, engagement
and behaviors.
16. Hasbro able to make marketing decisions and about where to put their dollars, based on
Amp agency’s analysis.
17. Agency’s are not just limited to SEOs, SEMs, content writing and other mainstream digital
marketing techniques.
18. Agencies can use their resources help you analyze your business, which helps to take
necessary actions to boost return on investment.

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