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Data Ecosystem

The document outlines a 6-stage process for data flow and marketing communications. Stage 1 involves collecting semi-structured data from various sources through open APIs. Stage 2 focuses on analyzing the data by matching, inspecting, merging, and modeling the data. Stage 3 uses AI and structured/unstructured data to emphasize customer behavior and predict needs. Stage 4 develops brand strategy and language. Stage 5 inputs analyzed data into a tool to create multi-channel marketing activations. Stage 6 includes pushing communications through various channels including getting customer approval.

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244 views

Data Ecosystem

The document outlines a 6-stage process for data flow and marketing communications. Stage 1 involves collecting semi-structured data from various sources through open APIs. Stage 2 focuses on analyzing the data by matching, inspecting, merging, and modeling the data. Stage 3 uses AI and structured/unstructured data to emphasize customer behavior and predict needs. Stage 4 develops brand strategy and language. Stage 5 inputs analyzed data into a tool to create multi-channel marketing activations. Stage 6 includes pushing communications through various channels including getting customer approval.

Uploaded by

api-538232732
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Stage 1: Start of Data Flow

Semi-
structured POS Wi-Fi Analytics Reviews Affiliate
data // Data
Social Media CRM App Analytics Bookings
integration
through Open Website Analytics AOB
APIs

Data Analysis
Stage 2: Data Funnel
Data Feed: Feelings, motivations, attitudes, behaviours

Collection
Data
(matching data sets across various touchpoints)

Inspection
Data
(scan through false and fraudulent data)

Merge
Data
(in case of existing client: merging new data with existing)

Modelling
Data
(into most valuable, lapsed and one-time customers)
Structured
Data
Transformation
Data
(towards the automated marketing communications tool)

Stage 3: Augmented Intelligence

AI Structured and unstructured data help to emphasise


Data
behaviour to predict a moment of need

Stage 4: Brand Strategy & Language

Customer Corporate Identify, common language,


Data
Input strategic marketing objectives

Stage 5: Marketing Communications Tool

Input feed to create multi-channel


Data
marketing activations

Incl. Customer
Stage 6: Push Communication Approval Stage
Marketing
Communi-
cations Social Media CRM App Website
Export
SEO Affiliate SEA

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