What are the benefits of paid advertising and
free advertising?
Famous quote by Henry Ford: A person who saves money on advertising a person who stops the
clock for saving time.
The above quote intensifies the importance of advertising. That’s why popular media like TV,
newspapers, and radio earns money by presenting advertisement of businesses, along with
content.
However, the advertising revenue of popular media has declined due to the advent of online
media, where there are two types of advertising: free advertising and paid advertising. We will
define and explain each with detail. Moreover, you will know free advertising vs paid
advertising points. So, you must keep reading further.
Paid advertising
In the online world, paid advertising referred to many things and performed through many
channels.
Firstly, paid advertising is run through search engines where a business pays the search engine to
post ads on search results.
Secondly, paid advertising is done through social media, where a business pays a social media
platform for displaying ads.
Thirdly, paid advertising is done by displaying ads on different websites. There are many
advertising groups that offer services to display ads on affiliated websites.
Paid advertising is an immediate process that can get immediate results. But the results are never
organic.
There are two types of pricing models in paid advertising. We will explain each.
Pay per click (PPC)
In this model, the advertiser charges the client on the basis of clicks by users. These users may
convert into customers.
Pay per impression
In this pricing model, advertisers charge the client on the basis of impressions on an ad. This
model is preferred by most organizations.
free advertising
Free advertising is done by several channels, such as blog posts, reviews, generation of content,
setting up a website, social media posts, and answering questions on different sites.
This type of advertising is more organic, and there is a fair chance of a conversion.
However, it takes time to generate content promoting a business. That’s why small businesses
and services cannot afford it. In fact, this type of advertisement is used by big organizations, who
can invest money in a website and content. So, they can post a free banner advertisement.
Free advertisement vs paid advertisement
When we compare these types of advertising methods, then we find ups and downs. We will
describe the pros and cons of each. So, keep reading further.
Pros of free advertising
The following are the ups of free advertising.
You never have to pay for any ad or promotion.
It is a widely accepted method that brings organic results.
People read free advertising in order to get what they are looking for online.
A large following can bring a high rate of conversion.
There is a better chance of a conversion.
Cons of free advertising
The following is the downside of free advertising.
You have to invest in a website. It can take a huge amount of money and time.
You have to invest in social media and gather the audience.
You have to invest in content creation.
You have to invest in audience engagement.
You have to wait for your audience to convert. It can a tedious process.
You will never get immediate results.
Pros of paid advertising
The following are the ups of paid advertising.
You can reach as many people as you want.
You can set a target and start your campaign. Advertisers have a database of people who
may be interested in your promotion.
You can expand the target range to various categories.
You can boost your brand awareness by several channels through paid ads.
You can maximize your content marketing.
You can reach almost all mobile users.
You can get your market’s inside reports.
You can track your results.
Cons of paid advertising
The following are the downsides of paid advertising.
Paid advertising is expensive.
You might not get the desired results against your advertising investment.
You will have no longevity. Your campaigns end in a short span of time.
If you want to remain in front of people for more time, then you will have to pay
continuously.
You can end up in a bidding war from your competitors.
You have to pay for every user.
Consumers can also be smart and fail your campaign.
Free advertisement for non-profits
There are two types of organizations in the world. The first type of organization is a profit
organization that works for maximizing profits. The second type of organization is a non-profit
that works for greater good and well-being for humans.
Non-profit organizations do not earn profit and contribute to the good of society.
Free advertisement for non-profits is done by producing content, such as blog posts, videos,
songs, visual content, graphics, and website. Generally, non –profit organizations invest in
building a website and produce content according to their values and goals.
Free banner advertisement
It is done by posting an ad on website pages. For example, if a website is working in the health
niche, then it can post its product’s ad on the home page and content pages. This way, the user
reaches the website for content and views the banner. If it interests him/her, then the click is
done.
After that, the website prompt leads towards the sales process. It is a fact that a good percentage
of users don not convert. But a few percentages also convert. That’s why this type of
advertisement is effective.
Free advertisement vs paid advertisement: which is better?
It depends upon the size of the business. If you are a small business, then setting up a website
and producing promotional content is too expensive. And you will not get immediate results.
That’s why paid advertisement will be better for you.
If you are a big organization with a budget, then you should go for free advertisement. It will
build your credibility and bring long term results.
Wrap up
We have described everything we know on free advertising vs paid advertising. Now, you can
check your budget and go for any preferred method. We recommend you to take action because
it will get you results. Have a good day, and work towards your success.
Meta description
Free advertisement vs paid advertisement is discussed in detail in this article. Reading is a must
for complete knowledge.
