OBJECTIVE QUESTIONS

LFill in the blanks:

a is integral to 'managerial activities, such as planning, coordinating and
counselling.
(Corporate communication/ Business communication / Mass communication
Critical communication)
UCorporate communicationn is in nature.
(simple/ complex/plain/symmetric)
c) demands an integrated approach to managing communication.
(Business communication/ Mass communication Critical communication
Corporate communication)
d) messages help make lasting impact and favourable impression of an
organization and its product on the stakeholders.
(Consistent/ Inconsistent/ Incoherent/ Irrational)
e) is tightly connected to strategy implementation and strategy formulation.
(Business communication Mass communication/ Critical communication/
Corporate communication)
Ans. (a) Corporate communication, (b) complex, (c) Corporate communication,
(d) Consistent, (e) Corporate communication]
 OBJECTIVE QUESTIONS
. Fill in the blanks
is the visual manifestation of
the company's reality.
(corporate logo/ corporate identity/ corporate
b)
design/ corporate reputation)
Corporate identity is conceived the totality of
communication and
as a company's behaviour,
(payment/ packing / carriage /
c) In
symbolism)
corporate identity, concerns the use of
other visual cues. logos, housestyles, staff outfits and

(symbolism/ communication/ behaviour/

d) is the all kinds of
design)
impressions that the community makes about a
(Corporate identity/ Corporate brand / corporation
e) is the overall
Corporate image/ Corporate personality)
estimation inwhich an
external stakeholders based
on its
organization is held by its internal and
past actions and
(Corporate reputation/ Corporate probability of its future behavior.
image/ Corporate identity/
Corporate personality)
Ans. (a) corporate
(e) Corporate reputation]identity, (6) symbolism, (c) symbolism, (d)
Corporate image,
State whether the
following statements are True or
a) In
corporate identity, behaviour denotes False:
through actions as well as the ways that
through non-verbal behaviour. firms convey
b) Vision and mission personalities
statements do not influence
e The
only function of a corporate image.
d) Being seen to positive corporate image creation is to
be different from attract the
corporate identity. competitors, not the
is customer.
e) right way to
Corporate image is about emotions. manage

Ans. True: a, e
False: b, c, d]
Key Concepts in Corporate Communication
19
l. Match the following: eaves the
A B nalysis
who
a) corporate identity overall estimation of a company
b) symbolism corporate reputation
c) corporate image customer service management

d) corporate reputation iv)employeebehavior

e) corporate social responsibility v mission and vision statements

external image vi) Logos

g inner image vil) behaviour, symbolism, communication
Ans.: (a)- (vi), (b) - (vi), (c) - (v),. (d) - (). (e)- (), () - (Gii), (g) - (iv)]
IL. Match the following:
A B

a)corporate identity overall estimation of a company

b) symbolism corporate reputation
c) corporate image ii) customer service management

d) Corporate reputation iv) employee behavior

e)corporatesocial responsibility v) mission and vision statements

external image vi) Logos

g inner image vii) behaviour, symbolism, communication
Ans.: (a)- (vii), (b)- (vi), (c) - (V), (d) - ). (e) - (Gi), ( - (ii), (g) - (v)]
 OBJECTIVE QUESTIONS

.
Fill in the blanks
a) Public relations is a deliberate. planned, and sustained eftort to establish
maintain mutual understanding between an organization and ts,
and

(media/ publics/ economy/ society)

b) helps in building a good image of the company.
(Publicity / Propaganda/ Communications /Public Relations)

c are the two most important public relations tools for maintaining goo
stockholder relations.
Annual reports and stockholder meetings/Annual reports and press release/ House
journals and stockholder meetings/ Newsletters and House journals)
d) Financial relations involve
communicating essentially with company's
(stockholders/ employees/ media/ management)
e Sponsoring educational and literacy programs, staging open houses and
plant tours improve conducting
(financial relations/
community relations/government relations/ media relations)
Ans. a) publics., (b) Public Relations,
(d) stockholders, (e) community
(c) Annual reports and stockholder meetings,
relations]
State whether the following statements are
True or False
a) Public Relations is a
management
function.
b) Public Relations is not a
tangible activity.
c)Public Relations spin everything.
d) Public Relations deals
only with the external environment.
e) Organization's environmental programs are also a
part of Public Relations.
Ans. True: a, e;
False : b, C, d]

'9'9
 OBJECTIVE QUESTIONS

Fillin the blanks

a) is the oldest form of public relations.
(Two-way asymmetrical/ Two-way symmetrical/ Press agentry/ Public Information)
b) used propaganda tactics.

(Two-way asymmetrical/ Two-way symmetrical/ Press agentry/ Public Information)

communication was essential y one-way.
c) In_
(Two-way asymmetrical/ Two-way symmetrical / One-way symmetrical Public
Information)
d) In programs were geared not toward persuasion but rather toward mutual
understanding, compromise, and creating win-win situations for organizations and
their affected publics and stakeholders.
(Two-way asymmetrical/ Two-way symmetrical/ Press agentry/ Public Information)
e Now public relations is used increasingly for
(community relations/ strategic communication non-government organization
relations/ media relations)
Ans. (a) Press agentry, (b) Press agentry, (c) Public Information, (d)
Two-way
symmetrical, (e) strategic communication]
State wnether the
following
statements are True or False :
a) PresSs
agentry is synonymous with promotions and publicity.
D) In press agentry, intent was to inform rather than to press for promotion and

publicity.
CIn press agentry, the public relations practitioners did not conduct much resealc
about their publics beyond "counting the house".
d) In two-way symmetrical, public relations practitioners employed social science
research methods to increase the persuasiveness of mnessages.
e) Firms doing business across national boundaries and in different cultures find public
relations more imperative than at home.
Ans. True: a, e, c;
False: b, d]
I. Fill in the blanks:
a) acts as a watchdog for society.
(Management/ Employees /Technology/Media)
b) With existing industry competitors face turbulence and unpredictability.
regulation/ deregulation/ press agentry/ public information)
c)A company that is "responsibly addressing of key publics and communities"
increases the public admiration of the
organization.
(technological concerns/ profit sharing information sharing environmental
concerns)
has broken down traditional divisions of stakeholders
including employees,
customers, shareholders etc.
(Social media/ Public information/ Press agentry/ Deregulation)
e) is a commanding force in managing the attitudes of the general public toward
organizations.
(Management/ Employees / Technology/ Media)
Ans. (a) Media, (b) deregulation, (c) environmental concerns, (d) Social media,
(e) Media]
State whether the following statements are True or False
a) In business environment, social-cultural forces never interact with
a
economic forces.
b) The current worldwide trend is toward deregulation and
privatization of industries.
c) PR practitioners must use only one medium of information to
build relationships
with
participants.
d) A key advantage the diversity of information available online and the
to
access and delivery is that it allows identification of
speed of
emerging issues.
e) Regulation policies protect industries from competition.
Ans. True: b, d, e;
False: a, c]
 OBJECTIVE QUESTIONS
I. Fill in the blanks
a) provides a framework through which to view organizations and the
relationships with the environment.
(Management/ Systems theory/ Technology/ Media)
have it may take a crisis for an organization to accep
b) If organizations
environmental changes.
two-way communication / interaction wi
closed systems
(open system /
environment)
 c) Through we think of public relations peopleboundary spanners, straddg
as
the edge of an
organizationlooking inside and outside of an organization.
(systems theory/ situational theory/ diffusion theory/ social
exchange theory)
d) A of publics
give us more specific information about
needs. publics'
communication

systems theory/ situational theory/ diffusion theory/ social

exchange theory)
e) uses the economic metaphor of costs and benefits to
predict behavior.
systems theory/ situational theory/ diffusion theory/ social
exchange theory)
Ans. (a) Systems theory, (b) closed system,
(e) Social exchange theory] (c) systems theory, (d) situational theory,
II. State whether the
following statements are True or False:
a) Organizations with open
systems use public relations people to bring back
information on how productive their
other stakeholders. relationships are with clients, customers, and
b) Organizations are part of a greater environment
made up of many systems.
c) Systems theory helps explain why some
are active on
groups are active on a single issue, others
many issues, and others are uniformly
apathetic.
d) Diffusion theory asserts that
people factor in the consequences of their behavior
before acting.
e) Diffusion theory is another way to look at
how people process and accept
information. accept
Ans.: True : a, b, e;
False: c, d]
 OBJECTIVE QUESTIONS
CHAPTER -1
CORPORATE COMMUNICATION: SCOPE AND
RELEVANCE
Tick mark the right option:

The phrase
corporate communication and
emerged at the beginning of the company departments dealing with it first
a) 20th century
b) 19th century

c)18thcentury
) 17th century
A prominent feature of corporate communication is that
it is
a) Simple in nature
b) complex in nature
exclusively about managing communication
d) not a part of the management function

3 The corporate communication is tightly connected to

a) strategy implementation and strategy formulation
b) image reputation
)image enhancement
d) communication issues

Ans.:(1 -a); (2 -b); (3-a)

Match the following:

Column A Column BB

. a) transmitting message to the public

Corporatecommunication
Significant number of Public Sector
New Economic Policy b)
Undertakings
) print and broadcast networks
Mass media
4. Mass communici d) 1991
Management function
India e)

-a), (5 b)
-

Ans c); (4
- e ) ; (2-d);: (3-
V)
WTY.BMS. & Publie
Relations (Sem.
-

Corpora
-
Communication
Oporate
 CHAPTER -2
NEY CONCEPTS IN CORPORATE COMMUNICATION

Tick mark the

right option:
1. nich of the following term is closely linked to corporate philosophy, the company's
o n e s s mission and values, as well as corporate personality, the disunct corporate
culture reflecting this philosophy, and corporate image.
a) Corporate Reputation
b) Corporate ldentity
c)Corporate Image
d) Corporate Impression
Corporate ldentity is conceived as the totality of a company's behaviour, communication
and

a)symbolism
b) expressionistic style
c) actions
dnon-verbal behavior
3Which of the following term can be explained as all kinds of
community makes about a corporation impressions that the

a) Corporate Reputation
b) Corporate Identity
c) Corporate Image
d) Corporate Impression
4. Which of the
following term is the overall estimation inwhich an
its internal and external
stakeholders based on its
organization is held by
future behavior past actions and
probability of its
a) Corporate Reputation
b) Corporate ldentity
c) Corporate Image
d) Corporate Impression
5.
Corporate Reputation is
a) not an image
building exercise
b) only about crisis
management
c)all about retaining
best talent
d) equal to social
responsibility
Ans.:(1-b) ; (2- a) :(3-c): (4 -a):
(5-a)
mtbeduestions

Matchthefollowing

Column A Column B

Inneri m a g e
a) set of visual identities

of corporateiden
Objectiveof b) Outcome of ldentity

Corporateldentity C) employee behavior

d) to achieve favorable image

Reputation

Symbolism
e) enhances long-term economic
performance

AnS. :(1-c);(2-d); (8-e; (4

-

b); (5- a)

CHAPTER-3
ETHICS AND LAW IN CORPORATE COMMUNICATION

Tickmark the right option almost invariably include

Decisions at the higher
levels ofthe organizational system
an ethical component
a)
b) risk component

)exploitative component
d) advocacy component
from a lack of training
of an ethical dilemma result
2 Errors of omission in the analysis
intention. This may result in
rather than a lack of ethical

a)valuable input into the strategicdecision-making

process
communicator
b) lack of credibility for corporate
)reasoning in analysis
management
d) better practices of issues standards essential for the
ethical
has developed
Which of the following organizations
professional communicator
of Germany
a) Public Relations Institute
b) Public Relations Council of
England

CPublic Relations Society of America

France
) Relations Society of
Public
In
India, defamation is
a) a civil wrong
b) a criminal offence
offence
criminal
c) bOtn a civil wrong
and a
 COporate Communica
d) no offence

Copyright protects
a) raw facts
D) original work until 70 years after the creator su
c)general ideas
a original work until 100 years after the creator's death

LAns.: (1-a);(2-b);(3-c);(4-c)6-b)
Il Match the following:
Column AA Column B

hurtful statement which is spoken

|1. Corporate communicators a)
2. Libel b) Appropriation
3. Privacy Law c) Internet

4. Slander d) create content for multiple

communication channels

5. Digital Piracy Statement in writing

Ans.: (1- d); (2 -

e): (3 -

b); (4-a); (5 -c)

CHAPTER-4
FUNDAMENTALS OF PUBLIC RELATIONS
I. Tick mark the
right option:
Public Relations is
a spin
b) rhetoric
c) stunt
d) mutual understanding
2. When there are
objectives, results can be measured against
a) them, making PR
tangible activity
a

b) an intangible activity
c)an abstract activity
d) an
unidentifiable activity
3. PR
management function does not
a) anticipating public encompasses
opinion
 Questions
133
setting objectives

earching and evaluating actions

exaggerating policies

ordes
t o improve community relations, PR would
h
oport social and educational programs
dCuStomers their newsletter and magazine
hieve visibility among potential investors and financial analysts
for relocatio. and mergers
go
Financial relations invove
)stagingspecial.events such as picnic
communicating with company's stockholders
b
creating awarene about environment

d)releasing.
ooklets and brochures

Ans.: (1 -d); (2-a) :3-d);(4-a) ; (5-b)

Match the following

Column A Column B

lower trade and investment barriers

1. Public Relations )

b) bring public and private policies in

Present world economy
harmony
investors
C)
communication with potential
PR promoting a new product

d) creating visibility
Employee goodwill
suggestion schemes
Financial relations e)

Ans.:(1 -

b); (2-a); (3 -d);(4- e; (5-c)

CHAPTER-5
RELATIONS
EMERGENCE
OF PUBLIC

ick mark the right option and publicity

with promotions
Public
C Relations
synonymous

a) Press Agentry
b) Two-wa Asymmetrical
Two-way Symmetrical
 Public Agentry
and
Which of the compromise,

following stressed more

O T E on mutual
unae publics
mutual
understanding,

and stakeholders
creating win-win situations Organizations and their affected
a) Press Agentry
b) Two-way Asymmetrical
c) Two-way Symmetrical
d)Public Agentry
3. PRSI stands for
a) Public Relations Symposium of India
b) Public Relations Society of India
c)Public Relations System ofIndia
d) Public Relations Society of Indonesia

Ans.: (1-a);(2-c);(3-b)

II. Match the following Column B

Column A
one-way communication

a)
1. Press Agentry
b) mutual understanding

| 2. Two-way Asymmetrical
to PR industry
huge impetus
3 Two-way Symmetrical
confidence through
d) winning public
4. Public Information
institutional advertising

from organizations
PRSI
e) one way information
5.
to publics

Ans.:(1- e); (2- d); (3- b); (4 - a); (5 - c)

CHAPTER-6
PUBLIC RELATIONS ENVIRONMENT

Tick mark the right option:

1 Which of the following is NOT an example of socio-cultural trend
a) Attitude towards smoking
b) Interest in health and fitness

c)Demographic change toward the number of children

d) Rise in the price of petrol
ectveuestions
following
follou is NOT an example of political and legal force
o the
c ft h e

video
wWhich
)Benonvideo poker
ion in banking industry
Regul

b e towards privatization
c ) Move

d) Interest,
in health and fitness
to the diversity of information available online is that
advantage
Ake
a)
lows
i t allowws identification of emerging issues
it does no
not engage in direct dialogue with the public
b) in latent
monitors issues only stages of public opinion
c) is t .
minor trends
it plifies
d)

a)
d); (2-d); (3
-

Ans.:(1

Match the followingg

Column B
Column A
and delivery
social and cultural a) speed of a c c e s s
Assessing
b) improves reputation
Modern society
environmental friendly
c) looks for more
3 Internet
products
market
allows firms to enter the
4 Public Relation practitioners d new

e) reshape public opinion

Deregulation

Ans. : (1 -

b); (2 -

c); (3 -

a); (4- e); (5- d)

CHAPTER - 7

IN PUBLIC RELATIONS
THEORIES USED

Tick mark the right option:

framework through which to view
the following theories provides
a
Which of
with the environment
rganizations and their relationships
a) Systems Theory
b) Situational Theory
Social Exchange Theory
d) Diffusion Theory
2. which of the
following theories aive iS specific intornia publics
communication needs more

a) Systems Theory
b) Situational Theory
c) Social Exchange Theory
d) Diffusion Theory
3. in the
consequences
of their
Which of the that people factor
following theories asserts

behavior before acting

a) Systems Theory
b) Situational Theory
c) Social Exchange Theory
d) Diffusion Theory how we reach important
is useful for
explaining
theories
4. Which of the following
decisions?

a) Systems Theory
b) Situational Theory
c)Social Exchange Theory
d) Diffusion Theory

Ans.: (1 a); (2 -b); (3-c; (4-d)

II. Match the following:

Column A Column B

1. Situational Theory a) Publics

2. Social Exchange Theory b) process of reaching decision

3 Systems Theory C) predict the way things work or happen

4 Diffusion Theory d) Costs and rewards
5. Theories e) environment

Ans.: (1 -

e); (2 -

a); (3-d); (4 -

b); (5 -c)
 OBJECTIVE QUESTIONS

LFill in the blanks:

a is integral to 'managerial activities, such as planning, coordinating and
counselling.
(Corporate communication/ Business communication / Mass communication
Critical communication)
UCorporate communicationn is in nature.
(simple/ complex/plain/symmetric)
c) demands an integrated approach to managing communication.
(Business communication/ Mass communication Critical communication
Corporate communication)
d) messages help make lasting impact and favourable impression of an
organization and its product on the stakeholders.
(Consistent/ Inconsistent/ Incoherent/ Irrational)
e) is tightly connected to strategy implementation and strategy formulation.
(Business communication Mass communication/ Critical communication/
Corporate communication)
Ans. (a) Corporate communication, (b) complex, (c) Corporate communication,
(d) Consistent, (e) Corporate communication]
 OBJECTIVE QUESTIONS
. Fill in the blanks
is the visual manifestation of
the company's reality.
(corporate logo/ corporate identity/ corporate
b)
design/ corporate reputation)
Corporate identity is conceived the totality of
communication and
as a company's behaviour,
(payment/ packing / carriage /
c) In
symbolism)
corporate identity, concerns the use of
other visual cues. logos, housestyles, staff outfits and

(symbolism/ communication/ behaviour/

d) is the all kinds of
design)
impressions that the community makes about a
(Corporate identity/ Corporate brand / corporation
e) is the overall
Corporate image/ Corporate personality)
estimation inwhich an
external stakeholders based
on its
organization is held by its internal and
past actions and
(Corporate reputation/ Corporate probability of its future behavior.
image/ Corporate identity/
Corporate personality)
Ans. (a) corporate
(e) Corporate reputation]identity, (6) symbolism, (c) symbolism, (d)
Corporate image,
State whether the
following statements are True or
a) In
corporate identity, behaviour denotes False:
through actions as well as the ways that
through non-verbal behaviour. firms convey
b) Vision and mission personalities
statements do not influence
e The
only function of a corporate image.
d) Being seen to positive corporate image creation is to
be different from attract the
corporate identity. competitors, not the
is customer.
e) right way to
Corporate image is about emotions. manage

Ans. True: a, e
False: b, c, d]
Key Concepts in Corporate Communication
19
l. Match the following: eaves the
A B nalysis
who
a) corporate identity overall estimation of a company
b) symbolism corporate reputation
c) corporate image customer service management

d) corporate reputation iv)employeebehavior

e) corporate social responsibility v mission and vision statements

external image vi) Logos

g inner image vil) behaviour, symbolism, communication
Ans.: (a)- (vi), (b) - (vi), (c) - (v),. (d) - (). (e)- (), () - (Gii), (g) - (iv)]
IL. Match the following:
A B

a)corporate identity overall estimation of a company

b) symbolism corporate reputation
c) corporate image ii) customer service management

d) Corporate reputation iv) employee behavior

e)corporatesocial responsibility v) mission and vision statements

external image vi) Logos

g inner image vii) behaviour, symbolism, communication
Ans.: (a)- (vii), (b)- (vi), (c) - (V), (d) - ). (e) - (Gi), ( - (ii), (g) - (v)]
 OBJECTIVE QUESTIONS

.
Fill in the blanks
a) Public relations is a deliberate. planned, and sustained eftort to establish
maintain mutual understanding between an organization and ts,
and

(media/ publics/ economy/ society)

b) helps in building a good image of the company.
(Publicity / Propaganda/ Communications /Public Relations)

c are the two most important public relations tools for maintaining goo
stockholder relations.
Annual reports and stockholder meetings/Annual reports and press release/ House
journals and stockholder meetings/ Newsletters and House journals)
d) Financial relations involve
communicating essentially with company's
(stockholders/ employees/ media/ management)
e Sponsoring educational and literacy programs, staging open houses and
plant tours improve conducting
(financial relations/
community relations/government relations/ media relations)
Ans. a) publics., (b) Public Relations,
(d) stockholders, (e) community
(c) Annual reports and stockholder meetings,
relations]
State whether the following statements are
True or False
a) Public Relations is a
management
function.
b) Public Relations is not a
tangible activity.
c)Public Relations spin everything.
d) Public Relations deals
only with the external environment.
e) Organization's environmental programs are also a
part of Public Relations.
Ans. True: a, e;
False : b, C, d]

'9'9
 OBJECTIVE QUESTIONS

Fillin the blanks

a) is the oldest form of public relations.
(Two-way asymmetrical/ Two-way symmetrical/ Press agentry/ Public Information)
b) used propaganda tactics.

(Two-way asymmetrical/ Two-way symmetrical/ Press agentry/ Public Information)

communication was essential y one-way.
c) In_
(Two-way asymmetrical/ Two-way symmetrical / One-way symmetrical Public
Information)
d) In programs were geared not toward persuasion but rather toward mutual
understanding, compromise, and creating win-win situations for organizations and
their affected publics and stakeholders.
(Two-way asymmetrical/ Two-way symmetrical/ Press agentry/ Public Information)
e Now public relations is used increasingly for
(community relations/ strategic communication non-government organization
relations/ media relations)
Ans. (a) Press agentry, (b) Press agentry, (c) Public Information, (d)
Two-way
symmetrical, (e) strategic communication]
State wnether the
following
statements are True or False :
a) PresSs
agentry is synonymous with promotions and publicity.
D) In press agentry, intent was to inform rather than to press for promotion and

publicity.
CIn press agentry, the public relations practitioners did not conduct much resealc
about their publics beyond "counting the house".
d) In two-way symmetrical, public relations practitioners employed social science
research methods to increase the persuasiveness of mnessages.
e) Firms doing business across national boundaries and in different cultures find public
relations more imperative than at home.
Ans. True: a, e, c;
False: b, d]
I. Fill in the blanks:
a) acts as a watchdog for society.
(Management/ Employees /Technology/Media)
b) With existing industry competitors face turbulence and unpredictability.
regulation/ deregulation/ press agentry/ public information)
c)A company that is "responsibly addressing of key publics and communities"
increases the public admiration of the
organization.
(technological concerns/ profit sharing information sharing environmental
concerns)
has broken down traditional divisions of stakeholders
including employees,
customers, shareholders etc.
(Social media/ Public information/ Press agentry/ Deregulation)
e) is a commanding force in managing the attitudes of the general public toward
organizations.
(Management/ Employees / Technology/ Media)
Ans. (a) Media, (b) deregulation, (c) environmental concerns, (d) Social media,
(e) Media]
State whether the following statements are True or False
a) In business environment, social-cultural forces never interact with
a
economic forces.
b) The current worldwide trend is toward deregulation and
privatization of industries.
c) PR practitioners must use only one medium of information to
build relationships
with
participants.
d) A key advantage the diversity of information available online and the
to
access and delivery is that it allows identification of
speed of
emerging issues.
e) Regulation policies protect industries from competition.
Ans. True: b, d, e;
False: a, c]
 OBJECTIVE QUESTIONS
I. Fill in the blanks
a) provides a framework through which to view organizations and the
relationships with the environment.
(Management/ Systems theory/ Technology/ Media)
have it may take a crisis for an organization to accep
b) If organizations
environmental changes.
two-way communication / interaction wi
closed systems
(open system /
environment)
 c) Through we think of public relations peopleboundary spanners, straddg
as
the edge of an
organizationlooking inside and outside of an organization.
(systems theory/ situational theory/ diffusion theory/ social
exchange theory)
d) A of publics
give us more specific information about
needs. publics'
communication

systems theory/ situational theory/ diffusion theory/ social

exchange theory)
e) uses the economic metaphor of costs and benefits to
predict behavior.
systems theory/ situational theory/ diffusion theory/ social
exchange theory)
Ans. (a) Systems theory, (b) closed system,
(e) Social exchange theory] (c) systems theory, (d) situational theory,
II. State whether the
following statements are True or False:
a) Organizations with open
systems use public relations people to bring back
information on how productive their
other stakeholders. relationships are with clients, customers, and
b) Organizations are part of a greater environment
made up of many systems.
c) Systems theory helps explain why some
are active on
groups are active on a single issue, others
many issues, and others are uniformly
apathetic.
d) Diffusion theory asserts that
people factor in the consequences of their behavior
before acting.
e) Diffusion theory is another way to look at
how people process and accept
information. accept
Ans.: True : a, b, e;
False: c, d]
 OBJECTIVE QUESTIONS
CHAPTER -1
CORPORATE COMMUNICATION: SCOPE AND
RELEVANCE
Tick mark the right option:

The phrase
corporate communication and
emerged at the beginning of the company departments dealing with it first
a) 20th century
b) 19th century

c)18thcentury
) 17th century
A prominent feature of corporate communication is that
it is
a) Simple in nature
b) complex in nature
exclusively about managing communication
d) not a part of the management function

3 The corporate communication is tightly connected to

a) strategy implementation and strategy formulation
b) image reputation
)image enhancement
d) communication issues

Ans.:(1 -a); (2 -b); (3-a)

Match the following:

Column A Column BB

. a) transmitting message to the public

Corporatecommunication
Significant number of Public Sector
New Economic Policy b)
Undertakings
) print and broadcast networks
Mass media
4. Mass communici d) 1991
Management function
India e)

-a), (5 b)
-

Ans c); (4
- e ) ; (2-d);: (3-
V)
WTY.BMS. & Publie
Relations (Sem.
-

Corpora
-
Communication
Oporate
 CHAPTER -2
NEY CONCEPTS IN CORPORATE COMMUNICATION

Tick mark the

right option:
1. nich of the following term is closely linked to corporate philosophy, the company's
o n e s s mission and values, as well as corporate personality, the disunct corporate
culture reflecting this philosophy, and corporate image.
a) Corporate Reputation
b) Corporate ldentity
c)Corporate Image
d) Corporate Impression
Corporate ldentity is conceived as the totality of a company's behaviour, communication
and

a)symbolism
b) expressionistic style
c) actions
dnon-verbal behavior
3Which of the following term can be explained as all kinds of
community makes about a corporation impressions that the

a) Corporate Reputation
b) Corporate Identity
c) Corporate Image
d) Corporate Impression
4. Which of the
following term is the overall estimation inwhich an
its internal and external
stakeholders based on its
organization is held by
future behavior past actions and
probability of its
a) Corporate Reputation
b) Corporate ldentity
c) Corporate Image
d) Corporate Impression
5.
Corporate Reputation is
a) not an image
building exercise
b) only about crisis
management
c)all about retaining
best talent
d) equal to social
responsibility
Ans.:(1-b) ; (2- a) :(3-c): (4 -a):
(5-a)
mtbeduestions

Matchthefollowing

Column A Column B

Inneri m a g e
a) set of visual identities

of corporateiden
Objectiveof b) Outcome of ldentity

Corporateldentity C) employee behavior

d) to achieve favorable image

Reputation

Symbolism
e) enhances long-term economic
performance

AnS. :(1-c);(2-d); (8-e; (4

-

b); (5- a)

CHAPTER-3
ETHICS AND LAW IN CORPORATE COMMUNICATION

Tickmark the right option almost invariably include

Decisions at the higher
levels ofthe organizational system
an ethical component
a)
b) risk component

)exploitative component
d) advocacy component
from a lack of training
of an ethical dilemma result
2 Errors of omission in the analysis
intention. This may result in
rather than a lack of ethical

a)valuable input into the strategicdecision-making

process
communicator
b) lack of credibility for corporate
)reasoning in analysis
management
d) better practices of issues standards essential for the
ethical
has developed
Which of the following organizations
professional communicator
of Germany
a) Public Relations Institute
b) Public Relations Council of
England

CPublic Relations Society of America

France
) Relations Society of
Public
In
India, defamation is
a) a civil wrong
b) a criminal offence
offence
criminal
c) bOtn a civil wrong
and a
 COporate Communica
d) no offence

Copyright protects
a) raw facts
D) original work until 70 years after the creator su
c)general ideas
a original work until 100 years after the creator's death

LAns.: (1-a);(2-b);(3-c);(4-c)6-b)
Il Match the following:
Column AA Column B

hurtful statement which is spoken

|1. Corporate communicators a)
2. Libel b) Appropriation
3. Privacy Law c) Internet

4. Slander d) create content for multiple

communication channels

5. Digital Piracy Statement in writing

Ans.: (1- d); (2 -

e): (3 -

b); (4-a); (5 -c)

CHAPTER-4
FUNDAMENTALS OF PUBLIC RELATIONS
I. Tick mark the
right option:
Public Relations is
a spin
b) rhetoric
c) stunt
d) mutual understanding
2. When there are
objectives, results can be measured against
a) them, making PR
tangible activity
a

b) an intangible activity
c)an abstract activity
d) an
unidentifiable activity
3. PR
management function does not
a) anticipating public encompasses
opinion
 Questions
133
setting objectives

earching and evaluating actions

exaggerating policies

ordes
t o improve community relations, PR would
h
oport social and educational programs
dCuStomers their newsletter and magazine
hieve visibility among potential investors and financial analysts
for relocatio. and mergers
go
Financial relations invove
)stagingspecial.events such as picnic
communicating with company's stockholders
b
creating awarene about environment

d)releasing.
ooklets and brochures

Ans.: (1 -d); (2-a) :3-d);(4-a) ; (5-b)

Match the following

Column A Column B

lower trade and investment barriers

1. Public Relations )

b) bring public and private policies in

Present world economy
harmony
investors
C)
communication with potential
PR promoting a new product

d) creating visibility
Employee goodwill
suggestion schemes
Financial relations e)

Ans.:(1 -

b); (2-a); (3 -d);(4- e; (5-c)

CHAPTER-5
RELATIONS
EMERGENCE
OF PUBLIC

ick mark the right option and publicity

with promotions
Public
C Relations
synonymous

a) Press Agentry
b) Two-wa Asymmetrical
Two-way Symmetrical
 Public Agentry
and
Which of the compromise,

following stressed more

O T E on mutual
unae publics
mutual
understanding,

and stakeholders
creating win-win situations Organizations and their affected
a) Press Agentry
b) Two-way Asymmetrical
c) Two-way Symmetrical
d)Public Agentry
3. PRSI stands for
a) Public Relations Symposium of India
b) Public Relations Society of India
c)Public Relations System ofIndia
d) Public Relations Society of Indonesia

Ans.: (1-a);(2-c);(3-b)

II. Match the following Column B

Column A
one-way communication

a)
1. Press Agentry
b) mutual understanding

| 2. Two-way Asymmetrical
to PR industry
huge impetus
3 Two-way Symmetrical
confidence through
d) winning public
4. Public Information
institutional advertising

from organizations
PRSI
e) one way information
5.
to publics

Ans.:(1- e); (2- d); (3- b); (4 - a); (5 - c)

CHAPTER-6
PUBLIC RELATIONS ENVIRONMENT

Tick mark the right option:

1 Which of the following is NOT an example of socio-cultural trend
a) Attitude towards smoking
b) Interest in health and fitness

c)Demographic change toward the number of children

d) Rise in the price of petrol
ectveuestions
following
follou is NOT an example of political and legal force
o the
c ft h e

video
wWhich
)Benonvideo poker
ion in banking industry
Regul

b e towards privatization
c ) Move

d) Interest,
in health and fitness
to the diversity of information available online is that
advantage
Ake
a)
lows
i t allowws identification of emerging issues
it does no
not engage in direct dialogue with the public
b) in latent
monitors issues only stages of public opinion
c) is t .
minor trends
it plifies
d)

a)
d); (2-d); (3
-

Ans.:(1

Match the followingg

Column B
Column A
and delivery
social and cultural a) speed of a c c e s s
Assessing
b) improves reputation
Modern society
environmental friendly
c) looks for more
3 Internet
products
market
allows firms to enter the
4 Public Relation practitioners d new

e) reshape public opinion

Deregulation

Ans. : (1 -

b); (2 -

c); (3 -

a); (4- e); (5- d)

CHAPTER - 7

IN PUBLIC RELATIONS
THEORIES USED

Tick mark the right option:

framework through which to view
the following theories provides
a
Which of
with the environment
rganizations and their relationships
a) Systems Theory
b) Situational Theory
Social Exchange Theory
d) Diffusion Theory
2. which of the
following theories aive iS specific intornia publics
communication needs more

a) Systems Theory
b) Situational Theory
c) Social Exchange Theory
d) Diffusion Theory
3. in the
consequences
of their
Which of the that people factor
following theories asserts

behavior before acting

a) Systems Theory
b) Situational Theory
c) Social Exchange Theory
d) Diffusion Theory how we reach important
is useful for
explaining
theories
4. Which of the following
decisions?

a) Systems Theory
b) Situational Theory
c)Social Exchange Theory
d) Diffusion Theory

Ans.: (1 a); (2 -b); (3-c; (4-d)

II. Match the following:

Column A Column B

1. Situational Theory a) Publics

2. Social Exchange Theory b) process of reaching decision

3 Systems Theory C) predict the way things work or happen

4 Diffusion Theory d) Costs and rewards
5. Theories e) environment

Ans.: (1 -

e); (2 -

a); (3-d); (4 -

b); (5 -c)
 Objective Questions with Answers

(A) State whether the following statements are True or False:

(1) Corporate Communications help organizations explain their
mission, combine its many visions and values into a cohesive
message to stakeholders.
(2) A common aspect of internal corporate communications is
business relations ensuring accurate and consistent
communication with customers.
(3)
(3) Corporate Communicationns serve several audiences and
purposes external to the organization.
(4) Communication is the cornerstone function of every
organization to build up its status in the corporate world as well
as its stakeholders.
(5)
(5) The main role of the corporate communication is to make the
brand Loyalty.
(6) Corporate communication is a management function.
(7) Online piracy is the term to elucidate the illegal act of
duplication of licensed or material from Internet.
copyrighted
(8) The Central Government has the powers to constitute a body
known as Districts Information Commission.
of remedies-
(9) The Copyright Act 1957 provides three kinds
administrative remedies, civil remedies and business
remedies.
(10) Ethics helps us in improving decision-making.
[Ans.: (1 - True); (2 - False); (3 - True); (4 True): (5 - False);
(6-True); (7- True); (8- False); (9 False); (10 - True)]
-
 1s:
44 options

oject the
image and
appropriate
project
to
seek
with
blanks
Fill in the
r e l a t i o n s

(B)
(1) Corporat
C o r p o r a t e
public
(c)
Public (d) None of these
identity ofthe. Custorms

ficant role in the

(b) ident1y plays a significant
(a) Organisation both
itself to both internal
anis Tsel
presenis
(2) Corporate organization

an
way
e x t e r n a l s t a k e h o l d e r s .
None of these
Image (d)
(c) d that
that h.

(a) Visual (b)

brand

survive in the
long-run
it is expected
business is
to _principles.
(3) In order
carried on with motive (c) Profit imization (d) None ot
maximization

profit
(a) Ethical(b)
elucidate the illeno
these.
Online piracy
is the term to illegal act of
material from
(4) Digital or licensed or copyright
duplication of e - c o m m e r c e (d) None of thee
social media (c)
internet (b)
(a) c o m m u n i c a t i o n is to make the
the
main role of the corporate
(5) The
brand.
ldentity (b) loyalty (c) Image (d) None of these.
(a) Principles are to be followed by the business in
6)
order to survive in the long run. (Nov. 18)
(a) Profit Motive (b) Ethical (c) CSR (d) None of these
(7) is the main role of corporate communication with
respect to brand. (Nov. 18)
(@)Recognition (b) Loyalty (c) Value (d) Positioning
BSpoken defamation is called (Nov. 18)
(a) Insult (b) Libel (c) Slander (d) Grapevine
Ans.:(1- Organisation); (2- Visual): (3 Ethical): (4 - Inteme
(5- Identity),:(6- Ethical); (7- Recognition); (8-Slander)
(C) Match the pairs:
Group A Group B
1) Right Information Act
to
(2) Corporate communication (a) Favourable Image
(3 Google (b) Corporate identity
A) Invasion of (c) Management function
5) On line privacy |(d) Intrusion of solitude
piracy
6) Corporate (e) access to recordsS
ldentity
Ans.:(1-e); (2- c); (3-(Nov.b); 18)() Udta Punjab
(4- d);
d); (5-f):
- :
Punja
(5-a)
(5- a
(D) Match the pairs:
Group A
(5)
[Ans.:
(1) Inner image (a) Overall estimation of the company
(2) CSR
External Image (b) behaviour, symbolism,
(1-c); communication

3) Corporate Reputation (c) employee behaviour

(4) Corporate(2-
ldentity (d) customer service management
d); (e) Corporate reputation
(3-a); Corporate identity
(g) Managementfunction
()
(h) Intrusion of solitude
(4-b);
() access to records

(5-e)]
 Objective Questions with Answers

(A) State whether the following statements are True or False:

(1) Public is a group of similar individuals, an assortment of
persons having similar interest, problemns, goals and
circumstances.
(2) Relations are the outcome of mutual
derivedfrom the process of understanding which is
sharing of the common interest.
(3) Public relations management is
donations and welfare programmes restricted to receiving guests.
of the
(4) Mahatma Gandhi who is known
as Public
organization.
of the 20th century
created a good Relation Personainy
the Indian classes. impact in terms on
faith O
ns of faith
 (5) Makhan Lal Chaturvedi University of Journalism was set up to
exclusively cater to mass communication teaching and training.
(6) Edward Bernays is considered the founder of modern public
relations.
(7) Tata was a pioneer of Public relation in the form of
of
philanthropy.
(8) Social exchange theory uses the economic metaphor of cost
and benefit to predict behaviour.
(9) Public relation practitioners must use only one medium of
information to build relationships with
participants.
(10) In a business environment, social cultural forces never interact
with economic forces.
[Ans.: (1- True); (2- True); (3-False); (4- True); (5- True);
(6- True); (7- True); (8-True); (9 False); (10-False)]
-

(B) Fill in the blanks with appropriate option:

Today public relations have emerged as a
communication network.
(a) global (b) national (c) multinational (d) none of these.
(2) The beginning of public relations date back to the
which witnessed the big change in early 1990s
(a) America (b) Russia (c) China (d) none of these.
(3) Today most social conflicts are caused by changing values and
higher expectations from the
(a) superiors (b) subordinates (c) owners (d) none of these.
(4) theory uses the -economic metaphor of cost and
benefit to predict behaviour.
(a) Social exchange (b) Situational (c) System
(5) theory is another way to look at how
process and accept information. people
(Nov. 18)
(a) System (b) Situation (c) Diffusion (d) Social
(6)
Exchange
is not an essential of public relations.
(Nov. 18)
(a) Human Relations (b) Empathy (c) Dialogue
Information (d) Supply of

[Ans.: (1 -global); (2- America); (3- superiors): (4

exchange); (5- Diffusion); (6- Supply of Information)] Social
-
(C) Match the Pairs:
Group A Group B
(1) Human relations (a) 1991
(2) Earliest example of PR in India (b) Stake holders

(3) Systems Theory (c) Relationship

(4) Situational Theory (d) Internal and external
(5) Social Exchange Theory (e) GIP Railways
Benefit
(6) in
Introduction of PR (Nov. 18) (
India Cost and

[Ans.:(1-d); (2-e); (3-c);(4-b): (5-a); (6-a)]