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Kerala Dist Strategy

The document outlines a marketing plan for a company targeting cities in Kerala, India. It details identifying dealers and projects, collecting a database, and analyzing dealer business volumes and payment histories. The plan for October 2013 includes precisely targeting dealers throughout Kerala, with a focus on small, easily accessible markets and lifestyle products. The company will identify and meet with Class A dealers to create relationships and categorize each dealer. The goal is to retain dealers and customers through incentives, cross-sales, offers, and better service than competitors.

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manugeorge
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155 views

Kerala Dist Strategy

The document outlines a marketing plan for a company targeting cities in Kerala, India. It details identifying dealers and projects, collecting a database, and analyzing dealer business volumes and payment histories. The plan for October 2013 includes precisely targeting dealers throughout Kerala, with a focus on small, easily accessible markets and lifestyle products. The company will identify and meet with Class A dealers to create relationships and categorize each dealer. The goal is to retain dealers and customers through incentives, cross-sales, offers, and better service than competitors.

Uploaded by

manugeorge
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Method of Marketing

Initially target major cities in Kerala, and collect the data base, find out the products
available in the market and price. Also identify the major projects and chase them. Filter
the dealers which are good and bad in payments also analyze their business volume.

Tasks for the Month of October 2013

Targeted Cities & Territory Planning


 Ernakulam, Trivandrum, Thrissur, Kottayam, Kollam, Alappuzha, Adoor,
Pandalam, Kottarakkara Chalakkudy, Angamaly, Perumbavoor,
Kothamangalam, Muvattupuzha, Thodupuzha, Pala, Ettumanoor,
Pathanapuaram, Changanassery, Thiruvallla, Chengannur, Karunagappilly,
Mavelikkara, Harippad, Punaloor, Kayamkulam, Cherthala, Kottiyam,
Chirayinkeezhu
Target
 Precise targeting of prospective dealers throughout the state.
 Target Small markets which are easily reached.
 Target lifestyle product segment
 List Consultants/ Agents
 Identify fresh moves of competitors

Reach the Market


 Identify A class dealers in all these cities
 Go fast in to the market.
 Go in range with industry.
 Meet the Dealer with fast moving product samples.
 Evaluate each dealer and categories them
Database
 Make direct contact with Dealer.
 Create good Relationship with Dealers.
 Technological breakthroughs in the Industry
Planning
 Focus on Dealership Retention.
 Emphasis on customer loyalty and retention
 Give salesman’s incentives.
 Promote cross sales, repeat orders
 Plan Offers
 Mark-up benefits for dealers

Strategy
 Stay Flexible.
 Give Better Service to dealers
 Introduce Promotional Schemes
 Start with Penetration Pricing method.

Implementation
 Supply chain management

Functions of the Dealer.


1. Bulk Buyer.
2. Should have Storage Facility.
3. Sells on Credit.
4. Provides Transportation.
5. Displaying the products

Types of Dealer.
1. Traditional / General.
2. Cash and carry.
3. Credit.
4. Agent.
5. Project Consultants.
6. Architects
7. Govt. Agency

Functions of Retailer.
1. Limited volume purchase.
2. Delivery at customer site.
3. 4. No Credit business.
5. Product pushing to the end user.
Direct contact with the Labour/Contractor
6. Personal business.
7. Main contact point of sales service.

Types of Retailer.
1. Independent.
2. Chain of stores.
3. Agents.
4. Dealers/Sub Dealers.
5. Government stores.

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