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Exercise 2: (For Question 1&2, Please Choose One Option and Explain Briefly)

The supervisor of a cake shop received 35 more cakes than ordered, putting her in danger of having to throw them out if not sold within a day. A perfume firm advertised during an international football match but saw no increase in sales.

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45 views1 page

Exercise 2: (For Question 1&2, Please Choose One Option and Explain Briefly)

The supervisor of a cake shop received 35 more cakes than ordered, putting her in danger of having to throw them out if not sold within a day. A perfume firm advertised during an international football match but saw no increase in sales.

Uploaded by

Trung Phạm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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EXERCISE 2

Case 1: Today, the supervisor of a cake shop received 50 cakes from the supplier. She was so
disappointed because she was sure that she had phoned to order only 15 cakes yesterday. These
cakes could not be kept longer, so if they were not sold within a day, she had to throw them away.
Case 2: A perfume firm advertised their products during the interlude of an international football
match because this was an attractive program. However, their sales did not increase.
1. The problem was implied in case 1 is/are:
A. Wrong message
B. Wrong method
C. Wrong object
D. No message
E. A and B are correct
F. B and C are correct
2. The problem was implied in case 2 is/are:
A. Wrong message
B. Wrong method
C. Wrong object
D. No message
E. A and C are correct
F. B and C are correct
(For question 1&2, please choose one option and explain briefly)
3. Which Cs that the first case implied? Why?
4. What would you do if you were the lady in the first case to avoid this problem?
5. Which Cs that the second case implied? Why?
6. What would the firm in the second case do to avoid this problem?

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