1

Table of Contents
Introduction.................................................................................................................................................2
Introduction of the assignment...............................................................................................................2
Summary of this assignment...................................................................................................................2
LO.1.............................................................................................................................................................2
Explain about the fifferent types as well as purposes of organization and Sectors organization............2
What is Business?................................................................................................................................2
What is Organization?.........................................................................................................................2
Definition, purpose and examples of public sector organization.........................................................2
Definition, purpose and examples of Private sector organization-......................................................2
Definition, purpose and examples of voluntary sector organization...................................................3
Explanation of legal structure with purpose, theory, advantages, disadvantages and examples........3
What is sole trader?.............................................................................................................................3
What is partnership?...........................................................................................................................3
What is public and private company?..................................................................................................4
What is Joint Venture?........................................................................................................................4
What is Outsourcing?..........................................................................................................................4
What is Franchising?............................................................................................................................5
What is licensing?................................................................................................................................5
P (2) The explanation of the size and scope of organization.......................................................................5
Scope of organization..............................................................................................................................5
Definition and theory of size of organizations.........................................................................................6
The private industry enterprise law,1990................................................................................................7
The two perspective of industry and commerce.....................................................................................7
What are the researchers’ views?...........................................................................................................7
P (3) The theory of organization structure, function and chart...................................................................7
What is organization structure?..............................................................................................................7
What is organization function?................................................................................................................8
What is organization Chart and its relations?..........................................................................................8
What is organization structure?..............................................................................................................8
What is the definition of functional and geographical?...........................................................................8
What is Chain of command and span of control?....................................................................................8
 2

Organization structure for Breadtalk Myanmar.......................................................................................9

Explanation for the structure...................................................................................................................9
Company profile of breadtalk Myanmar..................................................................................................9
Vision of Breadtalk.................................................................................................................................10
Mission of Breadtalk..............................................................................................................................10
Smart Objectives of Breadtalk...............................................................................................................10
The interrelation between Marketing Department and other departments.........................................10
P4. PESTLE analysis....................................................................................................................................11
PESTLE analysis for Bread talk, Myanmar..............................................................................................11
P5. Analyze the internal and external of the organization to know weakness and strength.....................13
SWOT analysis for bread talk Myanmar.................................................................................................13
P6. Explain how the strength and weakness of bread talk conduct with macro factors (external)...........14
Stakeholder mapping in Breadtalk.........................................................................................................14
TOWS matrix for the organization.........................................................................................................15
Conclusion.................................................................................................................................................17
Works Cited...............................................................................................................................................17
 3

Introduction
To: CEO of Bread talk Myanmar

From: Htet Myat Naing

Report Title: The business environment of Breadtalk, Myanmar

Introduction of the assignment

This report is to describe about the business environment of Breadtalk Myanmar.

Summary of this assignment.

Breadtalk is an award-winning Bakery which is the Singapore based brand that has gained the
international customers around Asia. It is known by how they do the bread in a unique and
creative way. Since they started opening in Singapore in the from the year 2000, they became
high popular bakery with variety of creative breads. Myanmar is the 17 th country they planned
to open out of 800 outlets around Asia. Breadtalk has made a partnership with U Aik Htun, the
owner of Shwe Taung group for the franchises.

LO.1
Explain about the fifferent types as well as purposes of organization and Sectors
organization.
What is Business? – A business is occurring when the organization or a person earn a profit by
providing goods or services in exchange for money is written by [ CITATION War18 \l 1033 ].

What is Organization? - Organization is not working individually but together as a team to

archive the goals and objectives set by the organization is written by [ CITATION Hat13 \l 1033 ].

Definition, purpose and examples of public sector organization – it is usually set as a comprised
business owned and set up by the government. The purpose is to provide the business for the
good and benefits of the citizens. The examples of public sectors are Postal Service, Public
Transit, Gas and Oil and more is written by [ CITATION Wor06 \l 1033 ]

Definition, purpose and examples of Private sector organization- Private sectors are unlike
public sectors, they are a part of the country’s economic system which might be an individual
who are willing to start their own business or setting up and running the business in partnership
 4

with the other companies. The purpose is for those who made a decision to turn their dreams
into reality or when the 2 or more-business set up their business together into one. The
examples of private sectors are Small and Medium-sized Businesses: Retail, Hospitality, Food,
Leisure, Legal Services and Partnerships: Dentistry, Legal, Accounting, Tax is written by
[ CITATION Wor06 \l 1033 ]

Definition, purpose and examples of voluntary sector organization- it is unlike private and public
sectors, it is only to provide the goods for the people of the country whether to get profit or
getting profit is the main goals for this type of organization. And the money earned is also
invested back into the organization itself. The purpose is to enrich and benefit the society
without any profit or the help of government. The examples of voluntary sector are Charities,
Foundations, Social Welfare Organizations and more is written by [ CITATION Wor06 \l 1033 ]

Explanation of legal structure with purpose, theory, advantages, disadvantages and examples.
What is sole trader?
It is a business owned by only an individual is employed individually and who sometimes in
some cases employ the other people either on a part time or full-time job. The purpose is for
the young business starters or expertise who want to turn their dream into a reality by setting
up their own business. Advantage are that of you get the profit, you can keep it all and can
easily wind up the business. Disadvantages are that you are the only one in organization who is
taxed and the responsibilities for everything is all on you. Th examples of sole trader are Home
Healthcare, Catering Company or Housecleaning Service is written by [ CITATION Wor06 \l 1033 ].

What is partnership?
It is formed by the legal agreement between two of more persons to carry on and made a
business as co-workers. The purpose is to provides each of the partner only with the benefit of
larger pools of expertise as well as capital and also other resources. The advantage is that you
are not the only one who is being taxed, the other partners with you also have to pay the tax
together with you. The disadvantage is that there might be risks and disadvantage during the
decision making and you are not the only one with authorities. Th example of partnership
business are Alpine and Shark, Telenor and The Manhattan Fish Market or JOOX Music and MPT
is written by [ CITATION Wor06 \l 1033 ].
 5

What is public and private company?

A public company is also known as public held company that usually issue the share of stocks
and the share in this type of company are being made available to the public and can freely be
traded and in the open market. And a private company is a corporation of stock which the
shares are not traded publicly in the open market and are only held internally by the
individuals. The advantages of public company is that they are the better access to the capital,
the shares holders are also allowed to sell their share in the open market while the advantage
of private company are the tax break which means the taxes which has to be paid to the
government might be lower and the risk of hostile takeover is low as the shares cannot be sold
to the others without the permission of the other shareholders. The disadvantage of public
company is that the financial affairs are public and the disadvantages of private company is that
even the profits we earned and distributed to the shareholders can be taxable. The example of
public company are oil company, clothing and accessory retailer while the example of private
company are Alpine Myanmar, Microsoft Corporation is written by [ CITATION Kor16 \l 1033 ].

What is Joint Venture?

It is meant to be used in 2 ways, to describe the agreement between the parties of 2 or more
involved or to describe an independently business venture which is incorporated which may
involve more than 1 organization. The main purpose of joint venture is usually for some
projects which are specific. The advantage of joint venture is that both organizations share the
costs and the risks. The disadvantage of joint venture is that you may be hard to quit form
partnership as there are contracts involved. The example of joint venture is Shwe and Zawtika
gas fields, Yangon Industrial Gas Company Limited and Thailand’s Bangkok Industrial Gas Co. Ltd
is written by [ CITATION Wor06 \l 1033 ].

What is Outsourcing?
Outsourcing is also known as contracting out is to shifts processes to associate external
manpower, operations jobs or shifts tasks, by catching with a 3rd party for a big amount of your
time. The purpose of outsourcing is either to reduce the cost or improve the efficiency. The
 6

advantage of outsourcing is it save the costs, avoid government’s regulation and improve
management. The disadvantages of outsourcing are the we also get negative public relation
impacts and it also require oversight which is constant. The examples of outsourcing are
Customer service jobs and manufacturing jobs is written by [ CITATION Buc18 \l 1033 ].

What is Franchising?
It is how one party known as franchiser sells the right to manage to the other party known as
franchisee to market their party’s services or products. The purpose of franchising is making a
profit and a well-known brand name to be known by not only in local but in global which is also
known as building a global brand. The advantages of franchising are the risk of the failure of the
business are reduced and you will not have to do market testing. The disadvantages of
franchising are costs might be higher and the profits have to be shared as a percentage of sale.
The example of franchising are KFC, Breadtalk, Lotteria and The Manhattan Fish Market is
written by [ CITATION Wor06 \l 1033 ].

What is licensing?
It is another way of agreement which is non-equity which is under a firm of another country is
being authorized by a country and it also used the property which is intellectual. The purpose of
licensing is to protect the brand name or trademark of the brand is being copied by the others.
The advantages of licensing are the lower capital’s requirements and low risks as you entered
the market with established product. The disadvantage of licensing are that you will only have
low level of control and the licensed period is usually limited. The examples of licensing
companies are apple and Music and Fun entertainment companies is written by [ CITATION
Wor06 \l 1033 ].

P (2) The explanation of the size and scope of organization

Scope of organization
The scope of business is extremely comprehensive. It encompasses all human activities, that
tend to satisfy desires and needs of the individuals living during a society. a large a part of the
business cares with providing the ultimate or finished products or goods to the specified
individuals is written by (coach, 2016).
 7

Definition and theory of size of organizations.

micro enterprises are usually set up with less than 10 employees while small enterprises are set
up with 10-49 employees. Secondly, medium-sized enterprises are set up with 50-249
employees. Additionally, small and medium sized enterprises (SMEs) are set up with 1-249
employees. Lastly, large enterprises are set up with 250 or more employees is written by
[ CITATION McL18 \l 1033 ].

 According to EU, an identical system is employed to outline small to Medium

Enterprises. A business with a head count of fewer than 250 is classed as medium-sized;
a business with a head count of fewer than fifty is classed as tiny, and a business with a
head count of fewer than ten is taken into account a micro-business. the EU system
additionally takes into consideration a business’s turnover and its record. small and
medium-sized enterprises (SMEs) usually are remarked as the backbone of the EU
economy, providing a possible supply for jobs and growth process of economic. SMEs
are outlined by EU Commission as having less than 250 persons used. they ought to
even have an annual turnover of up to EUR fifty million, or a record total of no over EUR
forty-three million (Commission Recommendation of 6 may 2003) is written by
[ CITATION War181 \l 1033 ].

 According to the SMEs, SME stands for Small to Medium Enterprise. Small and medium-
sized enterprises (SMEs) are non-subsidiary, freelance corporations that use fewer than
a given range of staff. This range varies across countries. the most frequent upper limit
designating an SME is 250 staff, as within the global organization. However, some
countries set the limit at two hundred staff, whereas the u. s. considers SMEs to
incorporate firms with fewer than five hundred staff. Small corporations are usually
those with fewer than fifty staff, whereas micro-enterprises have at the most ten, or in
some cases five, workers.
 8

The private industry enterprise law,1990.

In order to market, encourage and foster the development of personal industries, the personal
industry enterprise Law was published in 26th November 1990. Any industrialization,
mistreatment any form of power that is 3 horse-power and higher than and/or manpower of 10
wage-earning employees and above is needed to register underneath this Law.

nobody shall conduct a non-public industrial enterprise contained in without getting

registration below this Law. someone desirous of conducting any personal industrial enterprises
shall apply for registration in accordance with the personal industrial enterprise law to the
various State/Regional/ Naypyitaw Union Territory offices within the prescribed manner.

The two perspective of industry and commerce

There are 2 majors classification of a business activities, they are; commerce and industry. The
industry is all about the goods which are being produced and the commerce is mainly to focus
on their distribution of services and goods is written by [ CITATION SSu16 \l 1033 ].

What are the researchers’ views?

The main objectives of them is to research through their perspectives. They have to explore a
little known issue and later on connect ideas to understand the relationships between the
different aspects of an issue and last of all, describe what is happening in more detail and
expand the initial understanding is written by [ CITATION Hat13 \l 1033 ]

P (3) The theory of organization structure, function and chart.

What is organization structure?
A system that won’t to outline hierarchy within the organization is named the structure. There
are also different types of organization structures as the companies come in different sizes so
the larger the company, the more detailed the organizations structure will be. There are
basically 2 organization structures such as functional and divisional is written by [ CITATION
Bha17 \l 1033 ].
 9

What is organization function?

An organization function is a core process carried out in within the area of the company or a
department. The Functions includes Marketing, HR, Operation department and Finance. And
there basically are also 2 functions which are known as front-office function which are
connected directly with customers and back-office function which are not directly connected
but they do so behind the scenes is written by [ CITATION Kok17 \l 1033 ].

What is organization Chart and its relations?

An organization chart is also known as hierarchy chart is a representation in graphical of an
organization’s structure. The main purpose of it is to illustrate the relationships and relative
ranks of job positions among the organization is written by [ CITATION Aqu08 \l 1033 ].

What is organization structure?

A system that won’t to outline hierarchy within the organization is named the structure. There
are also different types of organization structures as the companies come in different sizes so
the larger the company, the more detailed the organizations structure will be. There are
basically 2 organization structures such as functional and divisional is written by [ CITATION
Bha17 \l 1033 ].

What is the definition of functional and geographical?

The type of Functional segmentation is mainly based on each person of duties, jobs and their
responsibilities while geographical segmentation is based on while the company is divided its
markets on the basis of geography. And they can be divided through the city, country, region,
states or division is written by [ CITATION Bha17 \l 1033 ].

What is Chain of command and span of control?

Chain of command refers to the amount of authority during a company, i.e. however the
structure hierarchy is intended. Chain of command is very important to know who reports to
whom and Span of control is that the variety of subordinates a manager is accountable for
controlling. Span of control is in the main determined based on whether or not the organization
adopts a tall or flat structure is written by [ CITATION Dil17 \l 1033 ].
 10

Organization structure for Breadtalk Myanmar.

Explanation for the structure.

For the breadtalk Myanmar, the company is controlled by the CEO and GM under CEO. And
under this is divided into 4 departments; finance, marketing, operation and human resources.
There are staffs under all the deapartments and mainly under operation, there’re inventory
supervisor, head chef and head waiters. For this structure, it is functional as the branches are
only located in Yangon, Myanmar. Moreover, the chain of command of flat and span of control
is wide.

Company profile of breadtalk Myanmar.

• There are 3 branches in opened in Yangon
• The first one is located in level 1 of Junction City.
• And the 2nd one is located in Myanmar Plaza and the last one is near
Junction Square.
• Email Address: [email protected]
• Contact Number: 01212618
• Website for more info: http://www.breadtalk.com/en
• Founded by: George Quek
 11

• Started movement in local by: U Aik Htun who is the owner of Shwe Taung
Group.
• Number of employees: 135 persons

Vision of Breadtalk.
Our vision is to Inspire innovative F&B concepts; and deligh the world every day.

Mission of Breadtalk.
Our mission is Fostering a creative, transparent and collaborative culture in the passionate
pursuit of excellence through continuous improvement – in our people, products and
processes.

Smart Objectives of Breadtalk.

• To earn the satisfaction by 80% from the customers at the end of 2019.
• To decrease the unwanted waste by 30% by the end of 2019.
• To earn profit more than before by 40% by the end of 2019.
• To get the social medias known rate by 65% by the end of 2019.

The interrelation between Marketing Department and other departments

The main task of the marketing department is to manage and develop the sale of the business.
The finance department has to work closely with marketing department to search and monitor
the trends happening in the business industry. Additionally, they will also have to mange the
sale promotions to be efficient. On the other hand, marketing department also has to work
closely with the operation department too. It is to monitor and research what the customers
need and to satisfy their future needs. Lastly, the marketing department also has to work with
the human resource department to make sure that the staffs are placed in the right positions
for them. So as an impact of this, we will be able to meet the production’s target and create a
good and accurate skill sales team.
 12

P4. PESTLE analysis

PESTLE analysis for Bread talk, Myanmar.
Facts Descriptions Impacts
Political  It will create the better international Creating international
relations. relations will bring positive
 Will also be able to attract more impacts to us as we will be
foreign investors [ CITATION MSD18 \l able to attract more
1033 ]. franchises and we will be
 Myanmar is on the road of becoming able to attract more
a developing country. investors.
Economic  GDP increases to 6.4 percent in 2017- GDP increases will bring
18 from 5.9 percent in 2016-17. postitive impact as the
Increase is set to grow to 6.8 percent market will be in much
in 2018-19 [ CITATION AUN18 \l 1033 ]. optimism. And increased
 Currency exchange rate, exchange rate will also affect
$1=1530mmk [CITATION rat19 \l us while buying raw
1033 ]. materials from foreign.
 The fall and rise of raw materials and
fuel price
Social  Lifestyle of people. Burmese people mostly
 A lot of ethnic groups living under the wake up early in the morning
country. to have a nice breakfast
 Different types of activities. which will bring good impact

 Brand image to our organization. And

there are also ethnic groups
living too so we have to care
about the food we serve
without offending anyone.
Technology  Wide usage of smartphone and social Good impact as we will be
medias at the rate of 105 percent of able to promote more
mobile density that is about 80% of through social media
 13

smartphone usage in Myanmar’s platforms. On the other

population [CITATION THI \l 1033 ]. hand, machinery in
 Not up to date machinery. Myanmar is not very up to
date which will bring bad
impact to us if we want to
buy machines we need in
local.
Legal  Employees’ working hour (8 hours It brings good impact to us
per day, 6 days per week, no more as it solves the unwanted
than 4h overtime) [ CITATION Cha17 \l problems between
1033 ]. employees and easier to
 Minimum wages law, salary shift duty by paying at least
3600mmk with 8 working hour per 3600mmk or more per day
day [ CITATION Cha17 \l 1033 ]. by looking at their
 Legitimate principles and control like performance.
some other business.
Environmenta  Water and air pollution due to It will be bad for the
l production. environment when
 Resources are rich in Myanmar so we pollutions happen which also
don’t need to worry about resources. will affect our organization.
 Has 2 seasons in Myanmar mainly And the resources are rich so
rainy and humid summer and we’ll be able to get raw
2091mm rain per year. materials easily.
On the other hand, when it
get to rainy season and
flood, we might have
problem with not getting
enough raw materials which
will bring negative impact to
us.
 14

P5. Analyze the internal and external of the organization to know

weakness and strength
SWOT analysis for bread talk Myanmar.
Strength Weakness
 Good brand image.  Same menus of bread.
 Fair price  Lack of professional marketing
 Usage of high technology employees.
 Have enough parking.  Competitors in the market.
 Located in main places of
Yangon
Opportunities Threats
 Have relationship with other  Unstable government’s rules and
countries. regulation.
 Franchise of a Singapore’s number 1  Pests
bread café.  Unstable currency rate.

According to the SWOT analysis of bread talk Myanmar, there are strength and weakness as
well as opportunities and threats. The main strength is that bread talk is the NO.1 bread café in
Singapore and so there’s no doubt that the brand image of bread talk is strong. And the price of
foods and drinks are fair and reasonable. Secondly, for the weakness, we lack some menus of
breads and there are also competitors in the market. Thirdly, for the opportunities, we have
relationships with other countries and we are the franchise of Singapore’s number 1 bread café.
Lastly, for the threat, the government’s rules and regulations in this country is not stable as well
as having pests around the area. Moreover, the unstable currency rate is also the main threat.
 15

P6. Explain how the strength and weakness of bread talk conduct with
macro factors (external)
Stakeholder mapping in Breadtalk
stakeholder Need/expectations Example

High level of CEO To earn profit for the Every business man
power and company. reason for investing
interest money in one business
is to get profit.
High level of Manager To get paid, bonus and As we get more profits
power but not job security. for the company, the
very high level manager will expect to
of interest get more salary and
bonus for his works.
Low level of Employees To get paid, good As the workers are
power and low working condition and given more
level of interest job security. responsibilities to
them, they will expect
to earn more salary.
The stakeholder here might be both internal and external of the organization. For CEO, he is the
person with all the authorities to make decisions but he also give the authority to the GM and
managers to consume time solving conflicts. So, for the manager, there is general manager who
controls all the employees under him. And then there are managers for the departments of
bread talk such as, marketing, finance, operation and HR. For these kinds of manager, they will
be able to make the decisions on their own for their own departments even if the problems
occur. By doing that, they will be able to save the time and solve it in correct way. The Human
resource and finance department has to work internally while marketing and operating
department has to work externally. The marketing department has to work on their advertising
tasks set by the company to meet the goals and operations department to control the external
works of the restaurant such as training the waiters to serve the customers in right way and
controlling them.
 16

Interest level (High) Interest level (Low)

Power level (High)  Owner of bread talk.  Myanmar’s
 Suppliers of bread government
talk.  Customers of bread
talk.
Power level (Low)  Market competitors.  Society in Myanmar
 Employees of bread
talk.
 Managers in bread
talk
The high power and high interest persons such as CEO have all the authorities to control the
whole organization. The suppliers are also important as we have to take all the supplies, we
need from them. On the other hand, the government is also important for the organization as
they have powers and authorities here.

The competitors, employees and departmental managers are also important as they have to
work for our organization but the power level of them is low.

Last of all, the society in Myanmar has low impact on our organization. As we mainly has to
focus on marketing in this organization.

TOWS matrix for the organization

Tows matrix External opportunities(O) External Threats(T)

O1. Create better international T1. GDP decreased

relations T2. Currency exchange
O2. Attract foreign investor T3. Fall and rise of fuel price
O3. Becoming developing T4. Fall and rise of raw
country materials price.
O4. Rich resources, raw materials T5. Pollution
O5. Wide usage of phone T6. 2091mm rain per year
 17

O6. Ethnic groups living

Internal Strength (S) Opportunity-Strength Strength-Threat

S1. Fair price  O1+O2+S3+S4  S3+T1+T2+T4

S2. Have enough parking.  O3+S1+S4  S2+T6+T5
S3. Types of activities  O4+S3  S5+T2+T1
S4. Located in main places of  O5+O6+S4+S2  S1+T6+T5
Yangon
S5. Good brand image
S6. Variety of breads
Internal weakness (W) Opportunity- weakness Threat-weakness

I1. Not up to date machinery  O1+O2+I3  T1+T2+I1+I3

I2. Few branches  O3+I2  T3+T4+I3
I3. Competitors in market  I4+O4  T5+T6+I1+I4
I4. Same menu of bread  I1+O3+O1

According to the opportunity-strength, Myanmar is becoming on the road of being a developing

country so the lifestyle of the people is changing and improving then before like using the smart
phone and internet more than they used to before. As Myanmar is becoming a developing
country, we will be able to attract more foreign investors which will also make the better
international relations with other countries. Additionally, we also have strong brand image so
the advertisements of us can easily be seen on mobile phones and social medias. Moreover, we
are also located in the main areas of Yangon, so we can also get the attention from the ethnic
groups living under the country.

According to the strength-threat, The GDP rate is decreased and the unstable currency
exchange will affect us making the food menus with fair price and the activities we are going to
held. Moreover, we are located in the main areas of the city, so we don’t have to be much
 18

worry about the flooding but we have to take care not to pollute the environment during the
production process. We also have enough parking and the variety of breads but the price of the
raw materials as well as fuel are not stable so, the price of the bread might not be stable too.

According to the opportunities-weakness, the machinery in this country is not very up to date
so it is hard to buy a machinery we need in local so we order the machines from the foreign
countries. And if there are always the same menus of bread, we won’t be able to attract more
customers. Moreover, as we are franchise brand, we have to take care of maintaining the
quality of the food and try our best to earn profit. as an impact of this, the other foreign
investors will also be willing to invest their business in our country which will also increase the
better international relation.

According to the threat-weakness, there are also competitors in the market but the currency
rate and raw material rates are not stable, so we have to make sure to try our best to maintain
the prices to be over the competitors in the market. Moreover, we also have to invent and
produce new bread menus by monitoring what kind of bread the consumers like.

Conclusion
In order to write an assignment, we have to analyze the need and want of the organization to
be able to accomplish the goals. So we have to analyze the internal as well as external factors
both inside and outside of the organization.

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