All Dollar Values in Millions: Operating Information
All Dollar Values in Millions: Operating Information
Operating Information
All dollar values in millions
Number of Subscribers
Annual Subscription Revenue/ Subscriber
Customer Servicing Cost as % of revenues
Effective tax rate (current)
Effective tax rate (steady state)
Allocated Costs
Technology & Development Cost
General & Administrative Costs
Content Costs
Percentage of Content Costs directly attributed to subscribers
Existing User Data
Lifetime of a Netflix Subscriber (in years)
Annual Renewal Probability
Growth rate in Subscription Charge
Growth rate in Service Cost/Subscriber
New User Information
Total cost of acquiring new users in most recent year
Growth rate in # Members (Years 1-5)
Growth rate in # Members (Years 6-10)
Growth rate in # Members after year 10
G&A Data
Growth rate approach for technology & development costs
Growth rate in tech development costs for next 10 years
Growth rate approach for non-subscriber related Content
Growth rate in content costs for next 10 years
Growth rate in G&A costs for next 10 years
Macroeconomic Data
Risk free Rate
Inflation Rate
Cost of capital for existing users (input choice)
Cost of capital (existing users)
Cost of capital for new users (input choice)
Cost of capital (new users)
Other Company Data
Cash & Marketable Securities
Cross Holdings in Other Companies
Debt Outstanding
Equity Options oustanding (value)
Number of Shares outstanding
Computed Value
$1,678.01
$1,058.65
$9,950.19
20%
15.00
90.0%
5.00%
2.00%
$5,819.64
12%
6%
2%
0.70%
2.00%
B3. Median of Global companies (6.50%)
6.50%
B4. 75th percentile of Global companies (7.5%)
7.50% Do not input
$7,153.25
$0.00
$15,794.16
$ 4,978.00
453.22
Notes/Comments
Base Year 1 2
Total Subscribers 192.95 216.10 242.03
New Subscribers 0.00 42.45 47.54
Value per Subscriber $355.90 $363.02 $370.28
Value added by new Subscribers $15,409.48 $17,603.79
Terminal Value (New Subscribers)
Present Value $ 14,334.40 $ 15,233.13
Value Added by New Users $ 320,291.84
Valuing Netflix
Value of Existing Subscribers $88,541.23
Value of New Subscribers $320,291.84
- PV of Corporate Expenses $192,461.17
Value of Operating Assets $216,371.90
+ Cash & Cross Holdings $7,153.25
- Debt $15,794.16
Value of Equity $207,730.99
- Value of Equity Options $ 4,978.00
Value of Equity in common stock $202,752.99
Number of Shares 453.22
Value per Share $ 447.36
3 4 5 6 7 8 9
1 1 1 1 1 1 1
0.7290 0.6561 0.5905 0.5314 0.4783 0.4305 0.3874
$ 135.76 $ 142.55 $ 149.68 $ 157.16 $ 165.02 $ 173.27 $ 181.94
$ 32.16 $ 32.81 $ 33.46 $ 34.13 $ 34.82 $ 35.51 $ 36.22
$ 103.60 $ 109.74 $ 116.21 $ 123.03 $ 130.20 $ 137.76 $ 145.71
22.873% 23.177% 23.480% 23.784% 24.088% 24.392% 24.696%
$58.25 $55.31 $52.51 $49.83 $47.28 $44.84 $42.51
$48.22 $43.00 $38.33 $34.15 $30.42 $27.09 $24.12
3 4 5 6 7 8 9
271.08 303.61 340.04 360.44 382.07 404.99 429.29
53.25 59.64 66.79 54.41 57.67 61.13 64.80
$377.68 $385.24 $392.94 $400.80 $408.82 $416.99 $425.33
$20,110.57 $22,974.31 $26,245.85 $21,806.01 $23,576.66 $25,491.08 $27,560.96
3 4 5 6 7 8 9
$1,942.51 $2,039.64 $2,141.62 $2,248.70 $2,361.13 $2,479.19 $2,603.15
$9,214.87 $9,675.61 $10,159.40 $10,667.36 $11,200.73 $11,760.77 $12,348.81
$1,123.44 $1,145.91 $1,168.83 $1,192.21 $1,216.05 $1,240.37 $1,265.18
$ 9,471.87 $ 9,880.39 $ 10,307.06 $ 10,752.71 $ 11,218.17 $ 11,704.34 $ 12,212.14
10 Steady State
455.05
68.69 42.93
$433.84
$29,798.91
$345,396.42
$ 182,042.50
10
$2,733.31
$12,966.25
$1,290.48
$ 12,742.53
$ 221,236.69
$124,646.82
17 18 19 20
0 0 0 0
0.1668 0.1501 0.1351 0.1216
$ 268.80 $ 282.24 $ 296.35 $ 311.17
$ 42.44 $ 43.29 $ 44.16 $ 45.04
$ 226.36 $ 238.95 $ 252.20 $ 266.13
25.00% 25.00% 25.00% 25.00%
$0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00
Yes or No Cost of capital
Yes Lowest decile of US companies (7%)
No 25th percentile of US companies (7.5%)
Median of US companies (8%)
75th percentile of US companies (10%)
Ninth decile of US companies (12%)
Direct input
Netflix, Inc.
Streaming Revenue and Membership Information by Region
(unaudited)
(in thousands, except for average monthly revenue per paying membership and percentages)
Asia-Pacific (APAC)
Revenues $ 199,117
Paid net membership additions 893
Paid memberships at end of period 7,394
Average paying memberships 6,948
Average monthly revenue per paying membership $9.55
% change as compared to prior-year period 8%
Constant currency % change as compared to prior-year period* 4%
evenues of $366 million, $297 million, $62 million and $126 million for the years ended December 31, 2018 and 2019, and the three and six months end
d December 31, 2018 and 2019, and the three and six months ended June 30, 2020 were $8.0 billion, $9.5 billion, $2.7 billion and $5.2 billion, respectiv
ieves that constant currency information is useful in analyzing the underlying trends in average monthly revenue per paying membership. In order to e
rage monthly revenue per paying membership, the Company estimates the current period revenue assuming foreign exchange rates had remained con
nths of the prior-year period.
124,354 151,562
As of / Year As of / Six
nths Ended Ended As of / Three Months Ended Months Ended
December 31, December 31, March 31, June 30, June 30,
2019 2019 2020 2020 2020
2019, and the three and six months ended June 30, 2020, respectively. Total US revenues
n, $2.7 billion and $5.2 billion, respectively.
e per paying membership. In order to exclude the effect of foreign currency rate
oreign exchange rates had remained constant with foreign exchange rates from each of the
192,947
Netflix, Inc.
Consolidated Statements of Operations
(unaudited)
(in thousands, except per share data)
Three Months Ended
March 31, June 30, September 30,
2018 2018 2018
Effect of exchange rate changes on cash, cash equivalents, and restricted cash 7,177
Net increase (decrease) in cash, cash equivalents, and restricted cash (223,318)
Cash, cash equivalents, and restricted cash beginning of period 2,822,795
Cash, cash equivalents, and restricted cash end of period $ 2,599,477
Non-GAAP free cash flow reconciliation:
Net cash provided by (used in) operating activities $ (236,757)
Net cash used in investing activities (49,752)
Non-GAAP free cash flow $ (286,509)
Three Months Ended Twelve Months Ended Three Mon
June 30, September 30, December 31, December 31, March 31,
2018 2018 2018 2018 2019
- 1,009,464 1,009,464
- (7,559) (7,559)
43,694 89,060 132,754
- - -
43,694 1,090,965 1,134,659