Scribd
Upload
40 views1 page

Introducation

This study aims to understand customer preferences for mobile phone brands in Nepal and the factors influencing their choices. Specifically, it seeks to identify customer profiles and perceptions for different brands, determine what attributes and expectations customers have for brands, and understand trends in mobile phone usage to help brands entering the Nepali market.

Uploaded by

Dhurba Bahadur Bk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
40 views1 page

Introducation

This study aims to understand customer preferences for mobile phone brands in Nepal and the factors influencing their choices. Specifically, it seeks to identify customer profiles and perceptions for different brands, determine what attributes and expectations customers have for brands, and understand trends in mobile phone usage to help brands entering the Nepali market.

Uploaded by

Dhurba Bahadur Bk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

1.2.

1Objectives
The main objective of this study is to understand the mobile brand preference and the various
factors affecting the choice of brand. The objectives of the study are as follows:

 To identify the profiles of customers of specific brand by gender, age, locality and
education level.
 To determine the preferences of mobile phone brands by Nepalese customers.
 To identify the product attributes sought by consumers in the mobile phone brand.
 To assess the customer's perception on brand preference.
 To determine what people expect from various mobile phone brands.
 To provide a framework for those brands who want to enter the Nepali mobile phone
market.
 To understand the trend in mobile phone usage by customers.

You might also like