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Batch-06 SEO101 1 PDF

This document provides instructions for Hands-on Exercise No. 1 on search engine optimization. Students are asked to select a business website, use Google's Keyword Planner tool to find 5 relevant keywords for the site with low competition and average monthly searches, and create a Word document with the business name, URL, keywords, and screenshots from the tool. The document outlines the tasks, submission instructions, and notes that a tutorial video is available to help complete the solution. Students are asked to submit their Word document file through the LMS by the due date of March 12, 2020.

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Mohammad Rehan
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138 views3 pages

Batch-06 SEO101 1 PDF

This document provides instructions for Hands-on Exercise No. 1 on search engine optimization. Students are asked to select a business website, use Google's Keyword Planner tool to find 5 relevant keywords for the site with low competition and average monthly searches, and create a Word document with the business name, URL, keywords, and screenshots from the tool. The document outlines the tasks, submission instructions, and notes that a tutorial video is available to help complete the solution. Students are asked to submit their Word document file through the LMS by the due date of March 12, 2020.

Uploaded by

Mohammad Rehan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Hands-on Exercise No.

1 Total Marks: 10
Batch-06
Search Engine Optimization (SEO) Due Date: 12-03-2020

Instructions:
Please read the following instructions carefully before submitting this Hands-on Exercise:
• Use MS Word to prepare exercise solution.
• You may consult tutorials and videos if the concept is not clear.
• Your submitted exercise will not be considered/counted if:
▪ It is submitted after due date.
▪ It is not in the required format (.doc or .docx)
▪ It does not open, or file is corrupt.
▪ It is copied (partial or full) from any source (websites, forums, students, etc.)

Learning Outcome:

After completing this exercise, you shall be able to:

• Perform keyword research.


• Use Google Ads’ Keyword Planner tool.
Problem Statement:

Select a business website of your own choice. Open “Keyword Planner” tool through Google Ads
Account. Click on “Discover New Keywords” and then click on “Start with a Website”. Enter name of the
chosen website and click on “Get Results”. Keyword Planner tool will display all the possible search
results. Shortlist the 5 most relevant keywords with Low Competition and more Average Monthly
Searches. Take screenshots of the displayed result keywords from the “keyword planner” tool.
Then create a MS Word document in which you will paste the name of the selected business, URL of the
selected website, list of shortlisted keywords and screenshot of your work on the tool.
You can choose any authentic business website. It can be an ecommerce store, restaurant, clothing brand,
travel agency, IT consultancy, etc.

Tasks:
1. First, select a business website of your own choice.
2. Open Google Keyword Planner tool by visiting https://ads.google.com/.
3. Click on “Discover New Keywords” and then click on “Start with a Website”.
4. Enter the name of chosen website and click on “Get Results”.
5. After this, shortlist 5 keywords which have Low Competition and more Average Monthly Searches
from the displayed results of the tool and paste them in the word document, also paste screenshots of
the displayed result from the tool.
6. Submit the exercise.

Instructions:

You can take any website from the internet, complete all tasks, and then submit Hands-on Exercise in
MS word document file.

NOTE:

• You can follow the Topic Video 33 for the solution.

BEST OF LUCK ☺
How to submit solution file on LMS?

Please perform the following steps for submitting your solution using LMS:

1) Login to the LMS

2) Click on the Exercises button within the My Activities section

3) Click on the submit button to upload your Solution.

4) Keep in mind to upload your Solution in .doc or .docx format

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