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The document discusses improving customer acceptance of Aravind eye care services. It discusses community outreach programs that created awareness of eye care needs. Eye camps were an effective way to provide care rurally. Visits from former patients, healthcare workers, and screening camps can increase awareness. Economic incentives like free surgery, glasses, transportation and meals were also used.

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27 views

New Microsoft Word Document

The document discusses improving customer acceptance of Aravind eye care services. It discusses community outreach programs that created awareness of eye care needs. Eye camps were an effective way to provide care rurally. Visits from former patients, healthcare workers, and screening camps can increase awareness. Economic incentives like free surgery, glasses, transportation and meals were also used.

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Light saber
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Improving customer acceptance:

Aravind eye care services are preferred not only because of the low cost but also because of the upgraded
services not available with private practitioners. The patient is offered a wide range of services at
different price levels from which he can make a choice. The reference from ophthalmologists and
physicians also add to the demand .Strong word of mouth is an important factor in bringing in patients
who can play and this influence brings close to 70% of patients who are willing to pay. Quality,
transparency of charges and service orientation are important factors why people prefer Aravind eye care
systems.
To create awareness about the importance and need of eye care, a community outreach system can be
quite effective. The community outreach program created awareness of the importance and need for eye
care. It educated the population on the causes of blindness and the use of eye care services to restore most
people's vision. The methods used in the outreach program included distribution of handbills and posters;
the posting of notices on publicity boards on street corners, shop hoardings and bus stops; loudspeaker
announcements, announcements on cable TV; and referrals through local doctors, teachers, other NGOs
and village leaders.
Eye camps were an effective way to take eye care closer to the rural population. Also intervention
strategies to increase awareness can be used. The four options are:

 Visit by a former patient who has successfully undergone an eye surgery


 Visit by basic healthcare workers
 Screening camps and distribution of handbills having information about the dates of next camp
etc.
 Healthcare workers increase awareness through loudspeakers at village squares and markets.
Economic incentives include:

 Partial incentive: free surgery and free eyeglasses


 Full incentive: In addition to free surgery and eyeglasses, free transportation and meals at
hospitals
Of all the incentives, the visits by former patients were found to be most effective. Hence they might be
utilized in a better way by having them speak in public gatherings like village festivals and gram
panchayats. Also they can be used in local advertisements so that people can connect with them better.

To reduce the cost of travelling and to avoid the inconveniences of travelling to new locations for eye
testing, Mobile Refraction Units (MRU’s) should be used.

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