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The Importance of Rhetoric:: Alishba Altaf Registration#Sp18-Bsi-056 Rhetorical Theory

Rhetoric is the art of persuasive communication. It involves considering the audience, purpose, and delivery method when making an argument. Rhetoric is important because persuasive arguments can help people achieve their goals in both personal and professional contexts, such as when writing job application materials or advocating for a political viewpoint. Examples provided demonstrate rhetoric's use in both historic speeches and modern advertisements.

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21 views

The Importance of Rhetoric:: Alishba Altaf Registration#Sp18-Bsi-056 Rhetorical Theory

Rhetoric is the art of persuasive communication. It involves considering the audience, purpose, and delivery method when making an argument. Rhetoric is important because persuasive arguments can help people achieve their goals in both personal and professional contexts, such as when writing job application materials or advocating for a political viewpoint. Examples provided demonstrate rhetoric's use in both historic speeches and modern advertisements.

Uploaded by

maria khazir
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ALISHBA ALTAF

REGISTRATION#SP18-BSI-056
RHETORICAL THEORY
Rhetoric is the ancient art of persuasion. It’s a way of presenting and making your views convincing
and attractive to your readers or audience. Aristotle defines rhetoric as "the faculty of observing in
any given case the available means of persuasion. He calls it "a combination of the science of logic
and of the ethical branch of politics"

Definition:
Rhetorical theory is the body of thought about human symbol use. The term rhetoric, in its popular
usage, typically has negative connotations. Rhetoric occurs in response to an exigence or some kind
of urgency, problem, or something not as it should be.
It conveys:

 What is said?
 To whom it is said?
 Why it is said?
 How it is said?

The Importance of Rhetoric:


Rhetoric matters because arguments matter. If you can persuade people to come around to your point
of view, you can be more successful in all sorts of subjects. And it’s not just an academic skill! Think
about the job process: when you write a cover letter, your job is to convince the employer that you
are the best person for the job.

Example 1:
The world will little note, not long remember what we say here, but it can never forget what they did here.
It is for us the living, rather to be committed here to be incomplete work which they battled here have so
far so respectably progressed. It is rather for us to be here dedicated to the great task remaining before us.

Example 2:
Advertisements are a very subtle form of rhetoric. Every advertisement you see is an attempt to persuade
you that you should take a certain action, usually buying a product or supporting a political candidate.
Knowing this, you can analyze the various techniques that advertisements use. Are they stimulating your
appetites, such as your desire for food or companionship? Are they using the emotions ?

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