Managing

Workplace Diversity
A Contemporary Context
Nirmal Kumar Betchoo

Download free books at

Nirmal Kumar Betchoo

Managing Workplace Diversity

A Contemporary Context

2
Download free eBooks at bookboon.com
Managing Workplace Diversity: A Contemporary Context
1st edition
© 2015 Nirmal Kumar Betchoo & bookboon.com
ISBN 978-87-403-1031-3
Peer reviewed by Mr Krishnah Moortee Saurty, Senior Lecturer,
Universite des Mascareignes.

3
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Contents

Contents

Preface 6

1 Introduction to Management of Workplace Diversity 8

2 Gender Issues in Workplace Diversity 21

3 Age Issue in Workplace Diversity 35

4 Generation Issue in Workplace Diversity 47

5 Social Class in Workplace Diversity 61

6 The Impact of Culture on Workplace Diversity 74

7 The Foreign Worker in Workplace Diversity 87

8 Race Issues in Workplace Diversity 102

www.sylvania.com

We do not reinvent
the wheel we reinvent
light.
Fascinating lighting offers an infinite spectrum of
possibilities: Innovative technologies and new
markets provide both opportunities and challenges.
An environment in which your expertise is in high
demand. Enjoy the supportive working atmosphere
within our global group and benefit from international
career paths. Implement sustainable ideas in close
cooperation with other specialists and contribute to
influencing our future. Come and join us in reinventing
light every day.

Light is OSRAM

4 Click on the ad to read more

Download free eBooks at bookboon.com
 Managing Workplace Diversity:
A Contemporary Context Contents

9 The Disabled Worker in Workplace Diversity 116

10 The Part-Timer in Workplace Diversity 130

11 Management and Leadership in Workplace Diversity 144

12 Human Resource Management in Workplace Diversity 157

13 LGBT Issues in Workplace Diversity 171

14 HIV/AIDS Workers in Workplace Diversity 182

15 New Paradigms in Workplace Diversity 196

360°
.
16 Statistical Interpretation in Workplace Diversity 211

17 Objective Questions thinking 225

18 Essay-Type Questions 235

360°
thinking . 360°
thinking .
Discover the truth at www.deloitte.ca/careers Dis

© Deloitte & Touche LLP and affiliated entities.

Discover the truth at www.deloitte.ca/careers © Deloitte & Touche LLP and affiliated entities.

Deloitte & Touche LLP and affiliated entities.

Discover the truth

5 at www.deloitte.ca/careers
Click on the ad to read more
Download free eBooks at bookboon.com

© Deloitte & Touche LLP and affiliated entities.

Managing Workplace Diversity:
A Contemporary Context Preface

Preface
This book titled “Managing Workplace Diversity: A Contemporary context” is based on today’s workplace
context regarding diversity focusing on the global environment. It is a known fact that diversity is gaining
more importance nowadays than ever before given that the world better accommodates people with
differences since it has been transformed into a global village, a term that looked distant in the past but
looks more apparent today than ever before. This calls for the acceptance of differences which are, in
essence, the elements of diversity. Traditionally, diversity could mainly focus on gender, age and ethnicity
issues but there are new concepts like HIV/AIDS workers, dual-career couples, mobile workers, etc. that
have become part of the workplace and have their role to play in society.

The existing and new diversity paradigms has called the author to consider writing on diversity using
a concise approach but which truly represents the context. The work has stemmed from the author’s
teaching of “Management of Diversity” to students over the past ten years with the inception that texts
on diversity are quite rare or simply inadequate both in terms of content and ease of understanding.
Either issues of diversity form part of broad-based management texts or they are high-level peer-reviewed
articles which are research-based duly supported by facts and figures. Little has been seen of texts on
diversity that are easy to assimilate, simple to understand with facts on today’s context. This textbook
humbly contributes to understanding diversity based from a management perspective with an inclusion
of management and human resource management as elements worth noting in the effective approach
to diversity.

Information has been developed both from journals and textbooks with special reference to internet-
based documentation namely from blogs that are written by professionals and whose contributions are
widely acknowledged and referenced throughout the texts. There is a special chapter that addresses new
paradigms in workplace diversity that are likely to impact on today’s workplace.

To create a good learning experience, case studies have been included in each chapter. They either support
the existing literature or simply add on new information through real-life examples in the text. They also
highlight how case studies can relate to what is being taught and learnt. There are practice questions that
help the student and reader focus on the key issues discussed per chapter covered.

A special section has been allocated to the use and interpretation of statistics relating to diversity. In order
to support literature, numerical data is important and this is where statistical data sometime help in better
gauging a theory and interpreting the information provided in a particular context. The contexts chosen
vary since they cover both advanced nations and emerging economies with recently-gained information.

6
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Preface

Objective tests that cover the different chapters along with a range of essay-type questions conclude
this book with particular reference made to the aspects discussed in this book. By doing the different
exercises, the student is expected to master the different concepts of diversity and have a clearer idea
of it. This is what this book intends to achieve while, once again, assuming that it remains to the point,
neither too brief and nor too elaborate. The aim was to present diversity in management in an easy-to-
read and understand approach.

7
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

1 Introduction to Management of
Workplace Diversity
Introduction

Diversity management is an important concept that is universally applied to the workplace. Earlier,
countries could claim to be ethno-centric in their approach by having a homogeneous race at work with
the style of sameness. If you just watch a typical American soap, it speaks of burgers, college lifestyle,
American stereotype of hero, etc. This means that stereotypes tend to give an image of what one society
is and how it might differ from others or the s-called rest of the world. This image is no truer today
especially when one speaks of a globalised world-a concept developed since the 1990s and so-widely
accepted today in all communities of the world.

Marshall McLuhan spoke in the 1960s of a global village with increased speed of communication and
the ability of people to read about, spread, and react to global news quickly (Mc Luhan, 1964), while
management writers like Ohmae (1999) commented on the borderless world with excellent opportunities
to trade without fear. These ideas better illustrate today’s workplace with its high level of diversity. It
includes firstly people of all races combining their effort to reach the corporate goals of the firm. People
can then be of different gender; male and female, where they contribute more than ever before to their
organisation with and without role differences. Next comes the age factor. A company is also like a
family with people of different ages. They work together and collaborate to the wellbeing of their firm.

In diversity management, one can also come across physically handicapped or disabled workers. Although
they face a lot of discrimination due to their physical problem, they have nowadays more rights and
opportunities to work. Engaging them in the work community proves to be beneficial both to them and
the business. One can also speak of social class differences that are broadly overcome but can vary in
terms of importance among different cultures. The movements in class might also explain how diversity
can address organisational issues.

Then comes the foreign employee. There are two trends that are identifiable. Firstly, people from the
developing world moved in large numbers to rich countries that were their former colonists. Secondly,
top executives are moving to developing nations to sell their managerial expertise. Foreign employees
might also invoke the issue of cultural diversity and tolerance.

There are part-timers to consider in diversity management. When economies are in dire difficulties,
new forms of employment do arise and part-timers have a key role to play in it. Their expertise and
contribution plays a key role in addressing the work problem through their diversity.

8
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

This book also covers the aspect of Lesbian, Gay, Bisexual and Transexual workers (LGBT) as an inherent
part of diversity. Being in the firm while facing the risk of stigmatisation, LGBT should have their role
to play within the business. They are crucial to the firm’s success. Acceptance of diversity also covers the
issue of race relations which are easy tough to manage despite struggles won in many parts of the world.

There are also wider issues of diversity discussed in this book and they have been addressed within
today’s evolving environment of workplace diversity.

The Concept of Workplace Diversity

Diversity is generally defined as acknowledging, understanding, accepting, valuing, and celebrating

differences among people with respect to age, class, ethnicity, gender, physical and mental ability, race,
sexual orientation, spiritual practice, and public assistance status (Esty, et al., 1995).

Managing diversity means acknowledging people’s differences and recognising these differences
as valuable. It enhances good management practices by preventing discrimination and promoting
inclusiveness. Good management alone will not necessarily help an individual work effectively with a
diverse workforce. While the traditional notion of workplace diversity may refer to representations of
various races, genders and religious backgrounds, today’s concept of workplace diversity is broad-based.
Besides these classical variables, considerations are also made on personality, age, style, skills, education,
background, etc. The focus of workplace diversity now lies on the promotion of individuality within an
organisation, acknowledging that every person can bring something different to the business.

An organisation that is committed to a diverse workforce is one that aims to harness a pool of individuals
with unique qualities, seeing this combination of differences as a potential for growth rather than
opportunities for conflict. Attached to this commitment is also an intention to nurture and develop the
potential of each individual.

Organisations must understand that managing diversity is much more than gaining knowledge on race
and gender issues. Managing diversity should be viewed as providing a perspective that can enhance
creativity and growth. The discipline provides a way of thinking that allows us to view our organisational
activities through a more objective eye.

The need for businesses to embrace diversity

Diversity means empowering people. It makes an organisation effective by capitalising on all the strengths
of each employee. Diversity is also understanding, valuing, and using the differences in every person.
Simply enforcing government regulations is not the best way to embrace diversity. To obtain that
competitive edge companies need to create great work teams by using the full potential of every individual.

9
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

Embracing diversity is the first item for building teams. Every team building theory states that to build
a great team, there must be a diverse group of people on the team. Choosing people like oneself to be
on teams is similar to inbreeding – it multiplies the flaws. While on the other end of the continuum is
having an assorted group of individuals which diminishes the flaws of others.

Internally, organisations promote diversity and manage increasingly heterogeneous workforces,

accommodate and integrate employees with different value and belief systems and combat a range of
different forms of discrimination with both organisational and societal consequences (Groschl, 2011).

Externally, organisations have to manage demands from governmental, consumer and lobbying sources for
the implementation of anti-discrimination policies and laws, and for attracting and integrating employees
from minority or historically disadvantaged groups (Groschl, 2011). These demands and activities affect
the review and revision of organisational culture, HR policies and practices and ethical standards.

Diversity: A fad or a reality today?

Is managing diversity another fad such as teamwork, downsizing, or re-engineering? Ideally, organisations
are interested in Diversity because it represents a new problem for them to deal with? One thing is
certain: diversity, especially workforce diversity is an issue most organisations have already or will need
to address in the very near future.

There are some reasons to explain why firms are interested in managing diversity.

Firstly, the workforce in many nations is becoming more diverse. Kerby and Burns (2012) state that our
nation and our workforce are both becoming more diverse. The share of people of colour in the United
States is increasing; more women are entering the labour force; and gay and transgender individuals
are making vital contributions to our economy, while being increasingly open about who they are. To
that end, businesses that embrace diversity have a more solid footing in the marketplace than others.

Secondly, the fertility rate in the traditional industrial powers is not great enough to replace their existing
populations. This means that immigration is going to be a factor in those societies and a key issue that
organisations within those societies will need to deal with.

Thirdly, organisations are also beginning to emphasise the importance of cross-functional teams. This is
important because different work functions and different departments can have different cultures. Hence,
the ability to adapt to different cultures has an advantage for organisational activities.

10
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

Next, there is a growing emphasis on global marketing and multinational business operations. As evidence
of the globalisation effect, in 1960 less than 10 per cent of U.S. firms faced competition. La Spada (2010)
states that today, in a global economy, where cultural diversity is stimulated with the purpose of avoiding
the phenomenon of homogenisation, favouring instead the integration of different cultures, economic
development would not only be culturally sustainable. The existence of diversity of cultures, tastes and
preferences could assure a variegated demand for products that would slow down the danger determined
by the saturation of markets and such diversity could be also the source of a constant process of innovation
that would maintain incentives to investment.

Organisations must understand that managing diversity is much more than gaining knowledge on race
and gender issues. Managing diversity should be viewed as providing a perspective that can enhance
creativity and growth. The diversity concept provides a way of thinking that allows managers to view
their organisational activities through a more objective eye.

Diversity is the similarities and differences of people found in our workplace, workforce and marketplace.
It includes many characteristics that may be visible such as race, gender and age, and it also includes
less obvious characteristics like personality style, ethnicity, ability, education, religion, job function, life
experience, life style, sexual orientation, geography, regional differences, work experience and family
situation that make us all similar to and different from one another.

We will turn your CV into

an opportunity of a lifetime

Do you like cars? Would you like to be a part of a successful brand? Send us your CV on
We will appreciate and reward both your enthusiasm and talent. www.employerforlife.com
Send us your CV. You will be surprised where it can take you.

11 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

Benefits of Workplace Diversity

According to Greenberg (2008), an organisation’s success and competitiveness depends upon its ability to
embrace diversity and realise the benefits. When organisations actively assess their handling of workplace
diversity issues, develop and implement diversity plans, multiple benefits are reported such as:

Increased adaptability

Organisations employing a diverse workforce can supply a greater variety of solutions to problems in
service, sourcing, and allocation of resources. Employees from diverse backgrounds bring individual
talents and experiences in suggesting ideas that are flexible in adapting to fluctuating markets and
customer demands.

Broader service range

A diverse collection of skills and experiences (e.g. languages, cultural understanding) allows a company
to provide service to customers on a global basis.

Variety of viewpoints

A diverse workforce that feels comfortable communicating varying points of view provides a larger pool
of ideas and experiences. The organisation can draw from that pool to meet business strategy needs and
the needs of customers more effectively.

More effective execution

Companies that encourage diversity in the workplace inspire all of their employees to perform to their
highest ability. Company-wide strategies can then be executed; resulting in higher productivity, profit,
and return on investment.

Attract and retain talent

Andrade (2010) states that talent can add a competitive edge to any organisation. Feeling included and
appreciated increases loyalty and feeling of belonging. Language skills pool is increased and propels
organisation forward either to compete in the International global world or to increase its diverse
customer base.

12
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

Businesses are recognising the need and importance of investing in diversity and inclusion as part of
their overall talent management practices and to continually challenge their organisations to make the
connection between those principles and their corporate performance. Diversity is especially crucial
in today’s global marketplace, as companies interact with different cultures and clients. The payoffs
touch every area of the business by potentially resulting in increased creativity, increased productivity,
new attitudes, new language skills, global understanding, new processes, and new solutions to difficult
problems, greater agility, better market insight, stronger customer and community loyalty, innovation,
and improved employee recruitment and retention (Andrade, 2010).

Challenges to managing diversity

There are challenges to managing a diverse work population. Managing diversity is more than simply
acknowledging differences in people. It involves recognising the value of differences, combating
discrimination, and promoting inclusiveness. Managers may also be challenged with losses in personnel
and work productivity due to prejudice and discrimination and complaints and legal actions against the
organisation (Devoe, 1999).

Diversity-related challenges are present in almost every workplace, whether they are giant corporations or
small business operations. The globalised business world has increased the need for individuals from all
walks of life. Holt (2015) states that conflict is a natural part of this process and, as long as it is handled
in a healthy way, can bring a group of employees closer together. Challenges are what improve employee
relationships and promote diversity, if handled correctly. If handled incorrectly, a company could fall
apart, face lawsuits and spend more time resolving conflict than being productive. These challenges,
when handled in a healthy way, push people to grow, improving productivity and employee relationships,
decreasing workplace tension and resulting in a positive place to work.

The managerial and psychological challenge

Managerially managing diversity is challenging because by opening ourselves and our organisations to
the perspectives of individuals and groups who have had less managerial voice in the past we can step
outside the traditional frame of decision making. Managers have to deal with different types of people and
different visions. It is not the same compared to a structure where values are common or homogeneous.

Psychologically managing diversity is challenging because of issues such as personality, perception,

attitudes, and values. These are issues where all people differ individually like responses to different
individuals. Individual differences are largely responsible for stereotyping, discrimination, and prejudice.
Companies might greatly underestimate the power of memory and past experiences. This issue might
influence the manager’s response to individual differences.

13
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

Case Study 1: The Importance of Diversity in Management

As the marketplace for goods and services becomes increasingly global, businesses must understand
and embrace diversity in their brands as well as in their work forces. Simply having a diverse employee
population is no longer enough, according to Forbes; for a company to succeed in today’s challenging
economy, it must not only meet the needs of a multifaceted marketplace, it must respect different cultures,
ideas and philosophies.

Innovation

One of the biggest reasons to employ a diverse work force is the broad base of cultural experience that
will drive innovation. Whether an employee is management, mid-level or entry level, when everyone
in the work force has a similar background, the creative process that drives innovation and problem
solving is similar. A new perspective that does not match this “group think” is more likely to improve
the business in a unique way.

Attracting Talent and Customers

Premier industry business talent prefers to work for or with a company that has a diverse work force.
Customers also prefer to buy goods and services from diverse companies, too. These are two reasons that
Forbes says to be truly successful in the global marketplace, a business must be authentically diverse.
That means a company must develop a new model that embraces diversity as a central growth enabler.

AXA Global
Graduate Program
Find out more and apply

14 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

From Recruitment to Strategy

Companies that embrace this authentic diversity will find that having only the requisite number of
“minorities” in the workplace is not enough. Instead, according to Forbes, companies are developing
“chief diversity officer” roles that touch more than just recruitment and human resources. These officers
will instead have greater control over areas such as strategy, marketing and sales. Companies that have
diversity among the management staff will more easily fulfil the needs of a broad customer base.

Cultural Intelligence

Perhaps the most compelling reason to employ a diverse work force is cultural intelligence. When fellow
employees and customers are diverse, the opportunities not just to learn but to appreciate what values
other cultures hold sacred are limitless. Adopting these values as part of the business’ core message and
product fosters understanding between the cultures. When a business operates with diversity in mind,
the opportunity for shared value – both in profit and society is greatly expanded.

Adapted from: Bigelow, L. (2015) The Importance of Diversity in Management, Demand Media.

Questions:

How might the innovation concept apply to diversity management? How might new employees from a
different background challenge groupthink and better contribute to diversity? Why is cultural intelligence
likely to increase in diversity and how does it affect management?

A model for Diversity

The Four Layers Model

According to Amelio (2015), the Four Layers Model can help the manager understand that diversity
comprises many characteristics of people at work, not only a few. The diversity-mature manager will
seek to understand these factors and dimensions of diversity to ensure he is bringing out all aspects of
an individual’s talents and abilities in support of the organisation’s mission and goals.

Personality

This includes an individual’s likes and dislikes, values, and beliefs. Personality is shaped early in life and
is both influenced by, and influences, the other three layers throughout one’s lifetime and career choices.

15
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

Internal dimensions

These include aspects of diversity over which we have no control (though “physical ability” can change
over time due to choices we make to be active or not, or in cases of illness or accidents). This dimension
is the layer in which many divisions between and among people exist and which forms the core of many
diversity efforts. These dimensions include the first things we see in other people, such as race or gender
and on which we make many assumptions and base judgments.

External dimensions

These include aspects of our lives which we have some control over, which might change over time, and
which usually form the basis for decisions on careers and work styles. This layer often determines, in
part, with whom we develop friendships and what we do for work. This layer also tells us much about
whom we like to be with.

Organisational dimensions

This layer concerns the aspects of culture found in a work setting. While much attention of diversity
efforts is focused on the internal dimensions, issues of preferential treatment and opportunities for
development or promotion are impacted by the aspects of this layer.

�e Graduate Programme
I joined MITAS because for Engineers and Geoscientists
I wanted real responsibili� www.discovermitas.com
Maersk.com/Mitas �e G
I joined MITAS because for Engine
I wanted real responsibili� Ma

Month 16
I was a construction Mo
supervisor ina const
I was
the North Sea super
advising and the No
Real work he
helping foremen advis
International
al opportunities
Internationa
�ree wo
work
or placements ssolve problems
Real work he
helping fo
International
Internationaal opportunities
�ree wo
work
or placements ssolve pr

16 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

The usefulness of this model is that it includes the dimensions that shape and impact both the individual
and the organisation itself (Amelio, 2015). While the “Internal Dimensions” receive primary attention
in successful diversity initiatives, the elements of the “External” and “Organisational” dimensions often
determine the way people are treated, who “fits” or not in a department, who gets the opportunity for
development or promotions, and who gets recognised.

A manager who wants to understand diversity and be an effective manager of a diverse team needs to
pay attention to all these layers of diversity with the goals of using both differences and similarities to
enrich the work environment and bring us closer to our mission.

17
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

Theoretical Contributions to Diversity Management

The radical approach to promoting equal opportunities was adopted by individuals who held strong
political and ethical values and recognised the historical disadvantage that certain groups, such as women,
ethnic minorities and disabled persons, experienced in employment (Jewson and Mason 1986). The
supporters of this approach advocated positive discrimination and affirmative action as their methods
for change (Adler and Izraeli, 1988).

Jewson and Mason (1986) identified two distinct approaches to promoting equal opportunities in
employment. These were the liberal and radical change approaches. The proponents of the liberal
approach argued that women and men were essentially the same and that sex equality would be achieved
once employment policies and procedures became identical for both sexes (Cockburn 1989). The liberal
approach was identified with its “business-case” arguments, which were propounded in the 1990s to
achieve sex equality at work. These practitioner-based arguments aimed at convincing a managerial
audience that equality and diversity were financially beneficial to their organisations.

Cockburn (1989) asserted that the radical approach was “retrogressive in further dividing the already
divided powerless groups.” She also pointed out, that, although the use of a radical approach could
promote the relative position of one disadvantaged group, it did not promise any improvement in the
structures that perpetuate inequalities at work.

Cockburn (1989) argued that the liberal approach was not able to reach its targets and that the radical
approach, while boosting the interests of some disadvantaged groups such as women, ethnic minorities
and disabled workers, did not challenge the employment structures that upheld sex discrimination.
Instead, she proposed a transformational change approach with a short and a long-term agenda.

Kandola and Fullerton (1998) in their book Diversity in Action: Managing the Mosaic state that “the
basic concept of managing diversity accepts that the workforce consists of a diverse population of people.
The diversity consists of visible and non-visible differences which will include factors such as sex, age,
background, race, disability, personality and work style. It is founded on the premise that harnessing
these differences will create a productive environment in which everyone feels valued, where their talents
are fully utilised and in which organisational goals are met.”

(Adapted from: Is the practice of equal opportunities management keeping pace with theory? Management
of sex equality in the financial services sector in Britain and Turkey, Mustafa F. Özbilgin)

Practice Questions

1. Why is diversity management considered as an important issue at the workplace?

2. What are some changes taking place in organisations that may call for better consideration
regarding diversity?

18
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

3. Identify some benefits of diversity management.

4. What could be some challenges that diversity managers could face at work?
5. How is diversity management managerially and culturally challenging?
6. The most compelling reason to employ a diverse work force is cultural intelligence. Discuss
this statement.
7. What are the key internal dimensions in the four layers of diversity?
8. What is the basic concept behind the radical view of diversity? Why is it challenged?
9. How does the liberal view of diversity management impact at work?
10. How are the perceptions of Kandola and Fullerton regarding diversity management more
applicable in today’s context of diversity management?

References

Adler, N.J. and Izraeli, D.N. (eds) (1988) Women in Management Worldwide, New York. E. Sharpe.

Amelio, R. (2015) The Four Layers of Diversity, colormagazineusa.com.

Andrade, S (2010) Advantages of workplace diversity, Sahar Consulting blog, wordpress.com.

Bigelow, L. (2015) The Importance of Diversity in Management, Demand Media.

93%
OF MIM STUDENTS ARE
WORKING IN THEIR SECTOR 3 MONTHS
FOLLOWING GRADUATION

MASTER IN MANAGEMENT
• STUDY IN THE CENTER OF MADRID AND TAKE ADVANTAGE OF THE UNIQUE OPPORTUNITIES
Length: 1O MONTHS
THAT THE CAPITAL OF SPAIN OFFERS
Av. Experience: 1 YEAR
• PROPEL YOUR EDUCATION BY EARNING A DOUBLE DEGREE THAT BEST SUITS YOUR
Language: ENGLISH / SPANISH
PROFESSIONAL GOALS
Format: FULL-TIME
• STUDY A SEMESTER ABROAD AND BECOME A GLOBAL CITIZEN WITH THE BEYOND BORDERS
Intakes: SEPT / FEB
EXPERIENCE

5 Specializations #10 WORLDWIDE 55 Nationalities

MASTER IN MANAGEMENT
Personalize your program FINANCIAL TIMES
in class

www.ie.edu/master-management [email protected] Follow us on IE MIM Experience

19 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Introduction to Management of Workplace Diversity

Burns, C., and Kerby, S. (2012) A Diverse Workforce Is Integral to a Strong Economy, Center for
American Progress.

Cockburn, C. (1989) “Equal opportunities: the short and long agenda,” Industrial Relations Journal,
20(3): 213–25.

Devoe, D. (1999). Managing a diverse workforce, San Mateo, CA: InfoWorld Media Group.

Esty, K., Griffin, R., and Schorr-Hirsh, M. (1995). Workplace diversity. A manager’s guide to solving
problems and turning diversity into a competitive advantage, Avon, MA: Adams Media Corporation.

Gardenswartz, L. & Rowe, A. (2000) Managing Diversity: A Complete Desk Reference and Planning Guide,
Society for Human Resources Management (SHRM).

Greenberg, J. (2008) Diversity in the Workplace: Benefits, Challenges and Solutions, The Comparative
Advantage blog.

Groschl, S. (2011) iversity in the Workplace, Multi-disciplinary and International Perspectives, Gower,
ISBN: 978-1-4094-1196-3.

Jewson, N. and Mason, D. (1986) ‘The theory and practice of equal opportunities policies: liberal and
radical approaches’, Sociological Review, 34(2): 307-34.

Kandola, P. and Fullerton, J. (1998) Managing Diversity, Chartered Institute of Personnel and Development.

La Spada, M.G. (2010), Globalization and Its Effects on Diversity: Some Economic Aspects, Eurodiv
paper 76.201.

Loden, M., and Rosener, J. (1991) Internal and External Dimensions of Diversity, Workforce America!
Business One Irwin.

McLuhan, M. (1964) Understanding Media. (Gingko Press, 1964, 2003) p. 6.

Ohmae, K. (1999) The Borderless World: Power and Strategy in the Interlinked Economy – Management
Lessons in the New Logic of the Global Economy (Hong Kong: Collins Business, 1999).

Özbilgin, M.F., (2000) Is the practice of equal opportunities management keeping pace with theory?
Management of sex equality in the financial services sector in Britain and Turkey, Routledge.

20
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

2 Gender Issues in
Workplace Diversity
Introduction

The issue of discrimijnation at work is commonplace in most parts of the world. This comes quite often
when women are considered as part of today’s workforce. This is a sea change that has taken place
worldwide seen from images from the media and activities undertaken by women today. This chapter
addresses the gender issue by paying particular attention to women in business. Long ago, we all knew of
the traditional family illustrated with the father as the bread winner, the mother as the one who did the
household chores and looked after the children. Women were submissive in the initial part of modern
history confronted to minimised roles and influence at work. This obviously changed with time and
women are now at the forefront of organisations; a few having leading roles to play in business.

At the political level, the representation of women is limited with a few clichés of great ladies like Indira
Gandhi (India), Golda Meir (Israel), Margaret Thatcher (UK), just to mention a few. Some have been
making the news in the social arena like Mother Theresa. Unlike men, the success of women in society
can be said to be countable in number terms while it is all too difficult to account for the contribution
of men at work. Every society has its heroes and the male gender is often portrayed as the hero.

Traditional societies in the developing world have usually given the impression that men are more
important to women. In China, there are villages whereby there is a majority of males. The same applies to
tradition-rooted India where baby girls were claimed to be killed in the wait for male children. There are
exceptions however within the developing world in some African societies where women have a greater
role to play and this applies exceptionally to matriarchal societies. Else, male dominance is paramount be
it the industrialised or the developing nation. Even today in the USA, there is still the wait for a female
to become the president of the world’s first economic power.

Why is there so much discrimination when it comes to gender while it is necessary for society to have
the same proportion of men and women? Why is there discrimination when both genders have more
access to higher education and have the same achievements? Why are women still considered to be
weaker in achievement compared to men? Why does the stereotype of women working as clerical officers
or secretary so omnipresent at work?

21
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

This chapter raises the issue of gender from the perspective of the role and influence of women in today’s
diversity. It evidently covers the emancipation of women including the inevitable outlook on Simone
de Beauvoir’s “Deuxième Sexe” as an intention to clearly see how women deserve their role in society.
Examples are taken from various sources to enrich the reader’s experience of efforts undertaken to give
women their due right and expectations within diversity and to welcome their achievements.

Despite all positive things said in favour of women, there is still a high level of discrimination and this
affects the workplace. Women, in general, are less paid for the same job that they undertake with men
in certain spheres of life. Promotional opportunities in top management positions can still be barred
for women or simply patriarchal organisations might not favour accepting women to break the “glass
ceiling” and expect themselves as leaders or captains of industry. But the argument here is that case
studies do reveal that women can do as well as men or even better. Once again, it is the disparity among
nations, their archaic structures, the lack of support from central government, the lack of education and
health care to women, which are impending issues concerning their discrimination. The perception of
the “male-dominated” society still permeates across all cultures.

Attaining perfect equality is not possible and this has been claimed in scholarly articles selected in this
chapter. There is a need to better consider the issue whereby deep barriers could be overcome, where
women could be given more chances to succeed and where ‘sexist’ issues should be overcome.

22 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

Traditional roles in society

Tradition broadly establishes roles and intentions of people. Starting from dressing habits to activities in
the family to gifts like balls for boys or dolls for girls, tradition has an overwhelming presence in shaping
the role of men and women in society. Newbie (2009) comments that the traditional roles of men and
women were established to ensure the power of the head of household. Historically speaking, that head
of household was always male. But the rapidly developing world has brought about many changes into
the traditional roles of both men and women. People have been socialised to expect men to be brave,
industrious and domineering, whereas women have been expected to be submissive, timid and nurturing.
Nowadays, however, women do not have to rely on their husbands anymore to provide a financial
support for the home and in many cases they become breadwinners and head of the home themselves.
Thus, these changes have resulted in male losing his image and ego as the dominant gender in society.

Women are the inherent part of our society and cannot be neglected due to their less power and authority.
They are created as a companion for men and men have to make her walk with them in the course of life.
Gicki (2013) states that women play roles as a mother, a sister, a daughter, a wife. They play their roles
with great responsibilities in upbringing of a healthy solid society, but she is in our so called modern
world, still living in chains.

Woman as a basic unit of society

The basic unit of society is a woman. As woman makes a family, family makes a home and homes make
a society. So we should never think that a society would come into existence without the contribution
of women. We all know that without education, no development is possible. Here we have forgotten that
the very first and best school of a child is its mother’s lap (Gicki, 2013). A good healthy society does
not automatically emerge on its own and stands firm but it needs to be emerged and for its emergence
women play a pivotal role. From behavioural to health education women have their hands in. These
all are the basic fundamentals of a good society and women are the main contributors in building up
a strong society.

Women’s Movement

It is interesting to start by speaking of women’s movement which initially developed in forward-looking

nations, particularly in Scandinavian countries where the rights to vote started as early as the 1925 for
women while this was passed on much later to the United Kingdom, around the fifties and its colonies
by the late 1960s. The first women’s movement grew out of the context of European revolutions during
the 18th and 19th century. Whereas it mainly focussed on fighting for access to education and political
participation (women’s right to vote), the new women’s movement in the second half of the 20th century
drew its strength especially from the struggle for sexual and reproductive rights of freedom and equal
opportunities in all areas of society. While this second phase of the organised women’s movement in the
US has to be seen in a context with the black civil rights movement, e.g., in West Germany it stemmed
from the student movement.

23
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

Feminism

The term “feminism” is increasingly found since the early 20th century, when it was used as a synonym
for the women’s issue and female emancipation endeavours. Today, feminism can be assumed as a political
movement as well as a critical trend in the philosophy of science that deals with power, power relations
and domination. Currently, we find different national and cultural developments on the conceptional
level and concerning its self-image. So instead of talking about feminism, it seems more apt to talk
about “feminisms”. Its different orientations (including liberal, Marxist, autonomous, deconstructive,
differential and equality feminism) originate from heterogeneous theoretical paradigms, but their smallest
common denominator is “the complete realisation of the emancipation of women”. It was mainly in
the course of the second women’s movement and its march through the institutions that feminism got
universally established, became increasingly academic and further developed through critical women’s
and later gender studies (Neusüß and Chojecka, 2008).

The second half of the 20th century significantly changed the status of women: the right to contraception,
to divorce, the right of control over her body, demands for gender equality in professional life, respect,
sharing of responsibilities, etc. May 1968 in France, the hippie years in the USA, the walk for liberty by
Martin Luther King in 1965 followed earlier by Rosa Parks have already been triggers for the advancement
for equality and gender. Since the early 21st century, important laws promoting equal access for men
and women to political and administrative functions have been enacted (France.fr, 2015).

Gender

“The fundamental transformation that took place in Beijing was the recognition of the need to shift
the focus from women to the concept of gender, recognising that the entire structure of society, and
all relations between men and women within it, had to be re-evaluated. Only by such a fundamental
restructuring of society and its institutions could women be fully empowered to take their rightful place
as equal partners with men in all aspects of life. This change represented a strong reaffirmation that
women’s rights were human rights and that gender equality was an issue of universal concern, benefiting
all. (UN org, 2010).”

Gender equality is achieved when people are able to access and enjoy the same rewards, resources and
opportunities regardless of whether they are a woman or a man. Many countries worldwide have made
significant progress towards gender equality in recent decades, particularly in areas such as education.
However, women continue to earn less than men, are less likely to advance their careers as far as men,
and are more likely to spend their final years in poverty. At the same time, some men find it more
difficult to access family-friendly policies or flexible working arrangements than women (Commonwealth
Government of Australia, 2014). 

24
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

The aim of gender equality in the workplace is to achieve broadly equal outcomes for women and men,
not exactly the same outcome for all individuals. To achieve this requires:

• workplaces to provide equal remuneration for women and men for work of equal or
comparable value
• the removal of barriers to the full and equal participation of women in the workforce 
• full and genuine access to all occupations and industries, including to leadership roles for
women and men
• elimination of discrimination on the basis of gender particularly in relation to family and caring
responsibilities for both women and men

Achieving gender equality is important for workplaces not only because it is “fair” and “the right thing
to do”, it is also vitally important to the bottom line of a business and to the productivity of a nation.

Advancing gender diversity is a key focus area that organisations should look to, armed with the
knowledge that there is still significant progress to make before most workplaces achieve true gender
equality. Gorman (2014) suggests that at organisations where leaders are active and engaged in diversity
programs, more women are present throughout the organisation, in top leadership roles, and there is
more equality in talent flows between men and women. Another key driver of gender diversity is that
active management of talent creates more favourable results than traditional diversity programmes that
are put in place to support women’s needs.

Organisations that actively manage pay equity vs. making passive commitments ensure that women
and men have equal access to profit and loss responsibilities, and proactively support flexible work
arrangements driving gender equality at a greater rate than those with traditional diversity programmes.

Women’s emancipation

When women’s emancipation movements initially emerged, they were usually closely connected to
political and social opposition movements. In liberation movements and revolutions in which men and
women jointly exerted themselves for basic rights, national independence, and a constitutional charter,
the position of women was also on the agenda. Some men, although not the majority, were prepared
to accept women as companions with equal rights. Women availed themselves of the additional scope
for action which materialised during periods of social upheaval. There arose new forms of feminist
involvement in the form of societies, journals, and alternative lifestyles.

25
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

Women’s emancipation movements developed early in those countries where socioeconomic change was
already advanced, and soon had a mass following. The emergent industrial and civil society resulted in
a closer interaction among all classes. In the last decade of the nineteenth century women’s associations
with widely different goals increasingly united on national and international levels. This consolidation
was the result of intensified communication which encouraged the exchange of ideas and accelerated
developments in the different national women’s movements.

Insight: Rosa Parks-Feminist and Activist

Although this portrait depicts more a fighter of civil rights in the United States in 1955, it also latently
covers the theme of women emancipation with the ardour of a feminist activist whose legacy is still
widely passed on and respected by generations that have succeeded.

Rosa Parks and the Montgomery Bus Boycott

Rosa Parks rode at the front of a Montgomery, Alabama, bus on the day the Supreme Court’s ban on
segregation of the city’s buses took effect. A year earlier, she had been arrested for refusing to give up
her seat on a bus.

Excellent Economics and Business programmes at:

“The perfect start

of a successful,
international career.”

CLICK HERE
to discover why both socially
and academically the University
of Groningen is one of the best
places for a student to be
www.rug.nl/feb/education

26 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

On a cold December evening in 1955, Rosa Parks quietly incited a revolution – by just sitting down. She
was tired after spending the day at work as a department store seamstress. She stepped onto the bus for
the ride home and sat in the fifth row – the first row of the “Coloured Section”.

In Montgomery, Alabama, when a bus became full, the seats nearer the front were given to white
passengers. Montgomery bus driver ordered Parks and three other African Americans seated nearby to
move to the back of the bus.

Three riders complied; Parks did not. After Parks refused to move, she was arrested and fined $10. The
chain of events triggered by her arrest changed the United States. The Montgomery bus boycott triggered
a firestorm in the South. Across the region, blacks resisted “moving to the back of the bus.” Similar actions
flared up in other cities. The boycott put Martin Luther King Jr. in the national spotlight. He became the
acknowledged leader of the nascent Civil Rights Movement.

Source: US History.org.

Feminist issues regarding rights have not only inspired the rich nations. In Mauritius, an island-nation in
the Indian Ocean, the following case study sheds light on how feminist movements led to the emancipation
of women in this country.

Case Example: 21st century movement activism in Mauritius

The 21st century witnessed a shift in the energy and focus of many women’s organisations towards lobbying
for feminist issues within the formal political sphere as they became more closely aligned with global
women’s movements. This era was also marked by greater collaboration between women’s organisations
and alliance building. A number of new feminist oriented women’s organisations were formed during
this period which lobbied for a greater presence of women in parliament. These women’s organisations
joined international feminist networks and have benefited from financial support, foreign expertise and
training. With such support, most of these women’s organisations are civil society based, autonomous
and are not linked to religious and political bodies. There has been increased support for activism on
the question of women’s representation in parliament from regional and international feminist networks
(Ramtohul, 2011).

27
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

There is therefore a need for greater linkages with women at the grassroots as the latter have not identified
with the cause of increasing women’s political representation. The issue of formal politics has also proved
to be highly divisive among the various women’s organisations in the country due to competing political
ideologies, women’s multiple identities and conflicting demands on their loyalty. Ramtohul (2011)
states that intersectionality is a major obstacle to the endeavours of women’s organisations seeking to
enhance women’s political space. Women are often sympathetic to the feminist demand for more women
in parliament but are loyal to the political parties that their families support. This problem has led to
hampering the efforts of the women’s groups that brought the issue of women’s political representation
to the public scene and lobbied for political parties to allocate a greater number of tickets to women
candidates. Hence, on the issue of women’s representation in parliament, there is need for sensitisation
to be done at all levels and greater collaboration among the different groups of women.

Simone de Beauvoir’s concept of the “Other”

The original French edition of Simone de Beauvoir’s landmark feminist philosophical work of 1949,
“Le deuxième sexe”, unprecedentedly raised the question of woman: who is she, really? This dynamic
question endures after centuries of struggles for equality (Parker, 2011). Beauvoir asked, why should a
woman feel internally compelled to answer this question not in relation to her own lived singularity – as
she exists for herself – but instead according to ill-fitting myths?

Simone de Beauvoir (1949) in her seminal book “The Second Sex”, stated that what peculiarly signalises
the situation of woman is that she – a free and autonomous being like all human creatures – nevertheless
finds herself living in a world where men compel her to assume the status of the Other. They propose to
stabilise her as object and to doom her to immanence since her transcendence is to be overshadowed and
for ever transcended by another ego (conscience) which is essential and sovereign. The drama of woman
lies in this conflict between the fundamental aspirations of every subject (ego) – who always regards the
self as the essential and the compulsions of a situation in which she is the inessential. How can a human
being in woman’s situation attain fulfilment? What roads are open to her? Which are blocked? How can
independence be recovered in a state of dependency? What circumstances limit woman’s liberty and how
can they be overcome? These are the fundamental questions on which de Beauvoir would fain throw
some light. She was interested in the fortunes of the individual as defined not in terms of happiness but
in terms of liberty.

Highlight: 1975: Year of the Woman

The United Nations (U.N.) designated 1975 International Women’s Year. The U.N. charter had long
stated that the global organisation is dedicated to human rights with no discrimination based on sex.
During the 1970s, feminism was gaining momentum as an international social and political movement
(Napikoski, 2015). The U.N. General Assembly declared International Women’s Year and organised the
first World Conference on Women, held in Mexico City during the summer of 1975.

28
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

After the conference, the U.N. expanded the recognition of International Women’s Year by declaring
1976–1985 the U.N. Decade for Women. This highlighted the need for women’s rights and asserted a
U.N. commitment to equality. Some critics perceived the declarations as political gestures rather than
productive action. The U.N. also established a Voluntary Fund for the U.N. Decade for Women, which
became UNIFEM, to further work on women’s issues.

TIME’s 1975 Women of the Year cover celebrated the changing roles and diversity of American women
and proclaimed that “enough U.S. women have so deliberately taken possession of their lives that the
event is spiritually equivalent to the discovery of a new continent.”

Although TIME selected and profiled a dozen remarkable women in various fields as symbolising the
new consciousness of women, it found the truly exceptional development to be the change in “the
status of the everyday, usually anonymous woman, who moved into the mainstream of jobs, ideas and
policymaking.” Women have continued to make steady gains in the corporate and professional world
over the past quarter-century, but while progress has been impressive in some areas, the overall pace
has slowed from that heady time in the mid-70s, to the discouragement of some (Levinstein, 2015).

American online
LIGS University
is currently enrolling in the
Interactive Online BBA, MBA, MSc,
DBA and PhD programs:

▶▶ enroll by September 30th, 2014 and

▶▶ save up to 16% on the tuition!
▶▶ pay in 10 installments / 2 years
▶▶ Interactive Online education
▶▶ visit www.ligsuniversity.com to
find out more!

Note: LIGS University is not accredited by any

nationally recognized accrediting agency listed
by the US Secretary of Education.
More info here.

29 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

Case Study 2: The Role and Place of Women in Sub-Saharan African Societies

According to the International Monetary Fund, the World Bank and much literature published on
developmental issues, the poorest person on earth lives somewhere in Sub-Saharan Africa and is probably
a woman. The purpose of this paper is to consider the role and the place of such a poor woman from
her own perspective.

African Women as Mothers, Spouses and Educators

From a current observation of African society, women are generally banished from the public spheres of
power. When they are urged to participate in the political life of their countries through civil and political
authority, for instance, they often become indebted to the chief to whom they owe their promotion.
Women can pay back this debt in a humiliating way. Outside of the political arena, however, African
women demonstrate their merits in another way. This ambivalent role is disclosed through the figures
of mother, spouse and educator. Through these eminent and unique roles, whereby women hold the
indispensable function of life giver and peacekeeper, they exercise the power to protect life in dignity
and pride more so than anyone else in African society.

Firstly, as a mother, the woman has a privileged relationship with her son, despite whatever the son
becomes. This ascendancy of the son lasts forever and the mother can usefully use her prerogative to
advise or even to command her son. In most cases, the son listens to his mother more than he does his
father. She is the foundational pillar upon which all the family and community structures rely. The African
mother is more than a “domestic cook” in charge of managing the household. In a way, she manages the
entire community and is more efficient than any “First Lady” or Mme Minister. 

As a personage in the shadow of her son, the African mother indirectly exercises her power through
her motherly attributes. There is an African depiction of the process of decision making where the role
of the woman as mother is omnipresent, in contrast to the Western traditions of relationships of power.
In her capacity as mother of the most influential persons in the society, she is respected and feared, as
well as honoured and admired. Nowadays, women of great importance still play a deciding role in the
construction of their society. There are some African societies that are marked by matriarchy where the
obvious political influence of the mother, source and principle of power, is recognised. 

Secondly, as spouse, the African woman is not just a female: she is a partner equally involved in the
process of building the family, the nucleus of the community. The subjugation she suffers from today on
the grounds of her being the “weak sex” is falsely determined by the difference in role from men which
is only slight. In effect, her role as a responsible spouse, in partnership with her husband, is possible if
both are trusting in each other. The ideal is that husband and wife become friends: one taking the advice
of the other into consideration. This is possible only through communication. Here again the African
difference is disclosed by “invisible spaces” of communication. 

30
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

The third specific attribute of the African woman is her role as an educator. Education entails not only
the teaching of human and cultural values, but as mothers and educators, women lead their sons and
daughters on the road to a good life. Genuine education involves the shaping of character through the
example of the educator. This challenging aspect of the role of the African woman requires that she live
a life worthy of imitation. In African tradition, women are the first pedagogues in the sense that they
are the first to lead their children. It is this attribute that explains why African women are capable of
doing anything they can to sustain a disrupted family.

They do whatever possible to meet the needs of their family, as they assume their unique role as educator
when men abdicate their responsibility. They sacrifice their lives, if necessary, in order to educate their
children. With economic bankruptcy and the collapse of many African institutions, women try to
maintain life in many African countries, through daily food supply to the long-term investment by way
of paying education fees for kids. If African communities are surviving the economic crisis, it is largely
due to the ingenuity of women who are still fulfilling their roles while men are run away from their
duties. The question, then, is to know who ultimately retains the legitimacy of power in African societies
in order to make development possible.

Abridged and adapted from: Dimandja, A.L., (2004) The role and place of women in sub-Saharan African
Societies, Globalaging.org.

Questions

Why do political barriers affect the emancipation of women in Africa? How does empowerment help
African women perform quite well in the African society? What are the merits of women as educator
in their traditional societies? What ideas can be developed about gender is sub-Saharan Africa?

Women in contemporary society

Today, women are considered to have equal rights; but, is it really true? Old stereotypes still exist in many
things. Women have worked hard for the rights that exist. They have made huge strides in changing
the way society looks at them from the past. In the past, women were to stay at home, take care of the
housework, the cooking, the baking, the laundry, and teach the children by raising them with chores,
discipline, and help with their homework. Husbands were expected to come home from work, have dinner
on the table, and the house neat and clean for them. Times have changed, though. Many women work
outside of the home or even in the home for pay. With today’s economic status, most families need two
pay checks to make ends meet. Other women have a college degree and want to put it to use or continue
in their careers. Although family may be important to them, self-improvement and being able to help
provide for the family may be of a concern. Globoke (2013) states that with this shift in work situation,
many women ask their husbands for help with the housework and the children – and are scrutinised
for it. It is not always an easy situation for a woman to be married, work, and have a family; but, it is
quite often a choice that is made.

31
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

Women and the glass ceiling

Around the world, in most developed nations, women are missing from the top of business corporations,
despite the business case for gender diversity in decision-making, despite the fact that women make
major purchasing decisions as consumers, and most surprisingly, despite the fact that 68 women have
led their countries as presidents and prime ministers, and eleven countries have selected at least two
women as president or prime minister (Singh, 2007).

The “glass ceiling” is a concept from the 1980s describing an invisible barrier that blocks the access of
women to the top – they can see where they want to get to, they can see their male peers going through.
Yet apart from a few who have emulated the traditionally linear male career path, somehow the women
do not make it through to the board. The statistics indicate some evidence of a glass ceiling although
it appears to be located at a higher level than before, as women have now achieved around a third of
middle management positions in many countries. Singh (2007) states that there are still many barriers
blocking women’s career paths to leadership positions. Some of the barriers are related to the women
themselves, some to their organisations. But many are to do with the interaction between individual and
organisation, where the experiences at work are different for women because they are not represented
at higher levels of the organisation.

32 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

A few salient points are worth noting from Singh’s view (2007):

• Women are seen as essentially different from men in terms of their need for connection to
others, and their preference for working in a humanistic, social and inclusive way for the
common good of the organisation and society.
• Women also make career choices that lead to their lower position in the hierarchy. They
reportedly do not plan their careers, they attribute their career successes to good fortune and
failures to their own shortcomings.
• Women often do have different values to their male colleagues, and do not want a male lifestyle.
• Despite their obvious visibility in the workplace, women somehow become invisible as
management potential. Our research on impression management shows that women are
modest about their achievements, they tend not to want to push themselves forward, and
their strategies for gaining visibility and recognition are based on delivering high performance
and commitment.

Conclusion

This area of diversity comprises essentially women who are at the core of gender issues. Seen from the
issues covered, the equality concept is not yet over nor will it come to a perfect end since society remains
anchored in its values with differences that are welcome both physically and psychologically. What is
interesting in diversity is that there is ample opportunity to welcome openings between the genders and
accept that each one of it will have its role to play correctly and in an egalitarian way in society. Issues
in sexism have to be properly dealt with, blatant discrimination has to be criticised or condemned while
seeing the benefits of integrating such diversity at work is welcome in any part of the world.

Practice Questions

1. Why were women earlier limited to household chores?

2. What does the term “feminism” mean?
3. What is the contribution of Simone de Beauvoir in relation to the woman?
4. What factors help women gain better access to job opportunities?
5. What is the relevance of using female icons as illustration of women’s emancipation?
6. Identify sectors where women enter “male jobs” and how this reflects an important change?
7. Briefly explain some key steps of female emancipation in your country?
8. How far the cliché of the submissive African woman applies today? Refer to Case Study 2.
9. What is the “glass ceiling” and why is it a barrier to women?
10. What affirmative action can a company take to better promote the role of its female workforce?

33
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Gender Issues in Workplace Diversity

References

De Beauvoir, S. (1949) The Second Sex, 1949, translated by H.M. Parshley, Penguin 1972.

Dimandja, A.L., (2004) The role and place of women in sub-Saharan African Societies, Globalaging.org.

France.fr (2015) Changes in the role of women in French society, france.fr.

Gicki, S. (2013) Essay on the role of women in society, wordpress.com.

Globoke, D. (2013) Women in today’s society, examiner.com

Gorman, C. (2014) Gender Diversity in the Workplace: A Problem That Just Isn’t Improving, TNTL.

Levinstein, J. (2015) The American Woman, The Time Inc. Research Centre.

Napikoski, L. (2015) International Year of the Woman, Global Awareness, about.com.

Neusüß, C. and Chojecka, J. (2008) No Progress without Movement – There’s Never Been So Much
Gender, eurotopics.

Paletschek, S. (2004) Women’s emancipation movements in the nineteenth century: a European

perspective. Stanford, Calif.: Stanford Univ. Press, 2004.

Parker, E.A. (2011) The Second Sex by Simone de Beauvoir, Philosophy Now.

Ramtohul, R. (2011) Globalization, intersectionality and women’s activism: An analysis of the women’s
movement in the Indian Ocean Island of Mauritius, sribd.com

Singh, V. (2007) The Effective Executive, published by ICFAI Business School, Hyderabad, India, July
2007 issue.

UN Org (2010) Global Issues, Women, UN website.

US history org (2014) Rosa Parks and the Montgomery Bus Boycott, a new civil rights movement,
ushistory.org.

34
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

3 Age Issue in Workplace Diversity

Introduction

An organisation comprises an array of individuals with differences in age. This is common for established
or the said “mature” organisations that boast their long-term existence to a combination of both young
and old workers. Employees themselves go through a stage of their existence on entering the marketplace
young, maturing over the years through work and experience and eventually retiring as they enter old
age. Since the world’s population is ageing faster than ever before, older workers might have to stay
longer in their organisations. Some countries have raised the retirement age from 60 to 65 while it is
up to 67 in advanced nations.

A few issues immediately come to the mind when one speaks of age as a diversity component. What is
the general perception that we have of an aged worker? Just think of somebody getting old, having more
wrinkles on the face, grey-haired and likely to be in poorer health than his younger counterparts? This
is a cliché that we tend to have of old people but also of the mature employee working for his last few
years in the business. The old worker can be considered as one who is weakened by health ailments, age
and relative problems. Having spent more time at work than others, the aged worker looks to be less
effective. This is just a perception not a reality.

35 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

The second issue might come from change and innovation. Evidently, young workers fall in the better side
on being dynamic, innovative, forward-looking and open to change while this might look less possible
for the older worker. Here again, there is a perception of superiority or better adaptability to changes.
Is this particularly true when one could also address the generational issue discussed in a later chapter?

Next comes the question of recruitment. In a situation of high unemployment, younger workers are
given better chances to come back to work compared with the older ones. This is something commonly
agreed whereby a majority of older workers get more time and effort to gain their past positions or even
accepting to work for lower wages.

The issue of age discrimination can also affect promotion in organisations. If the Fist In, First Out (FIFO)
concept is widely applied, it means that the older worker logically leaves the firm first due to age. Equally,
this might also mean that the more experienced and aged worker should benefit from promotion. This
is another essential question when it comes to dealing with age diversity. Some companies might favour
younger managers to give an image of youthfulness to their business while older workers could suffer
from discrimination on not being given the promotion.

Stories and evidences from work experience tell that age adds to diversity and its success where a
combination of various employees of different ages could blend in and provide the most appropriate
solution to the firm. Some companies believe that the old worker is sage and hence capable of transferring
his excellent experience and work attitude onto the younger ones. Others might believe that the freshness
of the younger employee adds value to the organisation with novel ideas and vision for innovation
and adaptability.

This chapter addresses the issue of age from the point of view of older workers who might become more
sizeable in the future as communities age. It states that age differences do matter at work but there is a need
to overcome discrimination. This might be written in the company’s code of conduct but unfortunately
paid lip service. It is imperative to value and reward the experience of the old worker while believing in
his excellent contribution in today’s workplace diversity.

Integrating Family life cycle with work

It would firstly interesting to develop the age concept through the traditional family life cycle depicted
more often in consumer behaviour than other courses so as to have a good picture of where the employee
is likely to be at work.

Traditionally the life cycle, illustrated a progression of stages through which families passed; it comprised
stages, starting from bachelorhood (single), to married (couple), to family growth (Parenthood: birth of
children), to family contraction (grown up children leaving home for studies or employment) to post
parenthood (all children leaving home) to dissolution (single survivor: death of one of the spouses).

36
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

Based on these, the traditional FLC can be synthesized into five basic stages, which may be mentioned
as follows:

• Stage I: Bachelorhood: Young single adult (male/female) living apart from parents and into
a livelihood.
• Stage II: Honeymooners: Young married couple.
• Stage III: Parenthood: Married couple with at least one child living with them at home.
• Stage IV: Post-parenthood: An older married couple with no children living at home.
Children have left home for studies or for employment.
• Stage V: Dissolution: One surviving spouse.

The same concept applies to age patterns at work. Stage I and II refer to the initial stage of ageing at
work. Employees in this category might be unskilled or semi-skilled but they are quite young (18–25)
depending upon the time that they might spend at school, particularly for higher education.

Parenthood is the most important stage at work where the employee is working to raise his family and
contribute financially to it. Here, expenditure might even exceed income. Workers want to stay in their
jobs or seek higher revenue. This can be more between the age range 30–45.

Post-parenthood normally affects older workers those in the age range 60–65 and already having their
own children at work. The last stage will rarely comprise the workforce as people at that level normally
retire from work.

Young employees in diversity

Young firms disproportionately employ young workers, controlling for firm size, industry, geography and
time. The same positive correlation between young firms and young employees holds when we look just at
new hires. According to Ouimet and Zarutskie (2013), young employees in young firms earn on average
higher wages than young employees in older firms. Further, young employees disproportionately join
young firms with greater innovation potential and that exhibit higher growth, conditional on survival.
These facts are consistent with the argument that the skills, risk tolerance, and career dynamics of young
workers are contributing factors to their disproportionate share of employment in young firms.

Hardy (2013) states that younger companies tend to have workers with less time at the firm, which is
partly an effect of being new and hiring intensively in recent years. Facebook’s median worker has been
with the company just 1.1 years, while Intel, I.B.M., Oracle and others come in around six years. Other
factors are also in play, however. “The firms that are growing or innovating around new areas tend to
have younger workers,” said Katie Bardaro, the lead economist at PayScale. “Older companies that aren’t
changing with the times get older workers.”

37
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

The Middle-Aged Worker in diversity

Another important component is the middle-aged worker which can comprise a substantial part of
the company. Express UK (2015) claims that by 2020 it is estimated that up to a third of the nation’s
workforce will be 50 or older so the more skilled they are the better it will be for Britain’s economy.
According to MetLife 63 per cent of adults aged 50 or over say they are considering retraining so they
can carry on working well into what was previously retirement age. For many this is because of the
financial implications of giving up work but others want the stimulation of employment, the company
of colleagues or ‘a sense of purpose’ said MetLife.

For some this will mean learning new skills such as basic computer coding to stay up to date in their
current job and stave off any forced early retirement. But for others it will mean learning something
completely new to continue in full or part time employment or start up a business of their own.

Join the best at Top master’s programmes

• 3
 3rd place Financial Times worldwide ranking: MSc
the Maastricht University International Business
• 1st place: MSc International Business
School of Business and • 1st place: MSc Financial Economics
• 2nd place: MSc Management of Learning

Economics! • 2nd place: MSc Economics

• 2nd place: MSc Econometrics and Operations Research
• 2nd place: MSc Global Supply Chain Management and
Change
Sources: Keuzegids Master ranking 2013; Elsevier ‘Beste Studies’ ranking 2012;
Financial Times Global Masters in Management ranking 2012

Maastricht
University is
the best specialist
university in the
Visit us and find out why we are the best! Netherlands
(Elsevier)
Master’s Open Day: 22 February 2014

www.mastersopenday.nl

38 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

The Old worker in diversity

A third category of worker is the old worker. A research paper from EEO Trust (2008) comments that
employers define “older” in a range of ways. The most typical definition is “55 years and over”. However,
this varies in different sectors. In sectors where there are heavy physical demands, it is more likely that
they are thinking of workers aged 50 and over. In high-earning professions, where significant numbers of
people are choosing to step away from their full-time jobs in their fifties, fifty also is seen as a benchmark
for categorising older workers. Some organisations think about ‘older’ as people in the last five to ten
years of their paid employment. Others do not think about age, rather length of service.

Organisations find it useful to define “older” in a way that is relevant to them to help them monitor
their workforce and carry out workforce planning. Apart from that, the definition will not necessarily
be very important. Older workers are as varied in their aspirations, abilities and availability as any other
group of workers (EEO Trust, 2008). The variations among older workers mean that they are unlikely
to respond in a uniform way to initiatives, options or strategies that employers use to attract and retain
older workers.

The importance of age diversity

All of the indications are that more people will need to continue working later in life. This is because
on the one hand pensions are decreasing in value and on the other, people are becoming more likely to
still have financial obligations such as mortgages or child/student support, later in life.

Because there are also fewer younger people available for work. Employers will need to consider how they
can best become an employer of choice for older workers and how they can retain older workers in an
increasingly competitive market place. Employers will need to review their HR practices and procedures
and arrangements for training to ensure compliance with the Employment Equality Regulations, but also
to ensure that all employees including younger and older workers are respected and valued in a workplace
that is attractive, responsive to their needs and optimises their opportunity to contribute (diversiton.
com, 2015). For some organisations this will mean a significant culture change.

The elderly today differ from older adults in the past in important ways. First, the experience of old age
in America is marked by unparalleled diversity. Public discussion of the old-age population refers to this
age group as the “elderly” or “seniors” as though this is a homogenous category (Seltzer and Yahirun,
2013). These terms mask the considerable diversity in the characteristics and experiences of those in
this chronological age group.

39
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

Each person brings a history of his or her experiences from early life and midlife into old age. The
histories are shaped by whether a person is male or female, how much schooling and income the person
has, race-ethnicity, and nativity. Seltzer and Yahirun (2013) state that these characteristics and the life
histories shaped by them continue to affect individuals’ experiences in later life.

With the ageing of the population, it is now more important than ever to encourage experienced workers
to remain in the workforce and to pass their skills and knowledge onto others. The long-term success
of any business depends on the ability to tap into a diverse body of talent, knowledge and skills. Age-
friendly recruitment practices can widen the applicant pool to help a company find the best person
(Department of Employment, 2014).

Losing experienced staff to retirement can also affect an organisation. In addition to the costs of
recruiting and training new staff, there is also the lost knowledge of a business and clients. Mature-age
workers have built up knowledge and skills during their time in the workforce, and using these skills in
workplace mentoring programmes can reduce staff turnover, train other employees and increase staff
morale. Mature-age workers can save your business money on absenteeism, training and recruitment.

Discrimination against old workers

Age discrimination in employment removes or restricts the individual’s freedom to exercise his right
to work. Discriminatory measures can oblige workers at a set age to leave work early, or exclude them
from applying for Jobs or from training and employment promotion schemes after a certain age. Older
workers are broadly defined as those aged over 50. Discrimination starts at different ages. For example,
discrimination in recruitment starts from around 40, whereas early exit from work affects large numbers
from 55 onwards (Drury, 1993). In the USA, the law forbids discrimination when it comes to any aspect
of employment, including hiring, firing, pay, job assignments, promotions, layoff, training, fringe benefits,
and any other term or condition of employment (EEOC, 2014). This law protects people who are 40
or older from discrimination because of age. The law also makes it illegal to retaliate against a person
because the person complained about discrimination, filed a charge of discrimination, or participated
in an employment discrimination investigation or lawsuit.

Cavico and Mujtaba (2010) state that with the increasing age of the workforce, the presence of age bias
in society generally, together with the fact that the consequences of unemployment fall more harshly
on older people, make the topic of age discrimination in employment a very significant one- legally,
ethically, and practically. Moreover, as “older” employees get even older, their pension and health care
costs concomitantly increase for their employers, thereby making older employees more “attractive”
targets for workforce “downsizing.”

40
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

Direct and indirect discrimination

Two types of discrimination can be identified:

Direct discrimination measures targeted at older workers based solely on grounds of age, and on no
other factors, such as abilities or health. These measures use specific age limits to exclude older workers
from, for example, training and employment schemes, or from applying for jobs.

Indirect discrimination measures which are not directly age-specific, but which have a disproportionately
negative impact on older workers, compared with other age groups. This hidden discrimination usually
has the most widespread negative impact on older workers ln employment.

Case Study 3: Age: At Issue in the American Workplace

People who experience age discrimination in the workplace are generally older workers. As improvements
in health care and fitness continue to extend our lifespan, men and women are choosing to stay in the
workforce beyond the standard retirement age. For younger workers, discrimination shows up more
often as a reluctance to take young people seriously or in their assignment to work projects with low
organisational and/or career impact. This practice reduces their mobility and ability to advance in
their careers.

41 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

Although younger workers do face discrimination, litigation against companies for discriminatory
practices is more common with older workers. While only about 20% of all complaints filed with the
federal Equal Employment Opportunity Commission (EEOC) are for age discrimination, settlements and
jury awards are substantially higher in such cases than in those of race, sex, or disability discrimination.

Each generation views the world from a unique perspective. Being 20 in the year 2003 is a very different
experience from being 50 in that same year. By the same token, being 20 in the year 2003 is very different
from being 20 in the year 1973. While this is a simple and obvious concept, part of our difficulty in
relating to one another across generations is that we do not keep this unique worldview in mind. We have
a tendency to view the world through our lenses without regard to the changes and challenges facing each
one of us. By valuing each other’s different experiences, we can develop a basis for dialogue and learning.

For those of us who are in our 50s and 60s, we are staying in our jobs in record numbers. Most people
continue to work part-time even after retiring. The number of people between 50 and 65 will increase at
more than twice the rate of the overall population. Companies will become increasingly dependent on
the quality, skill, and work ethic of older employees. Some corporate leaders are already realising they
can act to reduce or eliminate age discrimination and the more subtle forms of bias through effective
management. Although few if any companies are offering major ongoing educational programmes
designed to prevent age discrimination or deal with intergenerational issues in the workplace, several
national corporations have added these subjects to their diversity statements.

Age discrimination takes several forms. Older workers not encouraged to pursue job-related education,
training, and promotional opportunities, create an environment in which older workers may see
themselves ignored, and excluded. With their responsibilities reduced, they ultimately feel pressured
to leave the workplace. Jokes about age, talk of rejuvenation, side-tracking of resumes of those over
45, and downgrading of performance abound. Perceptions about image, adaptability, attitude, health,
and productivity may indirectly contribute to that negative environment. As with other forms of
discrimination, a negative, exclusive environment is not a place where men and women deliver their
best work. When attempting to create an inclusive environment, all workers should be seen as valuable
and contributing based on their merit and regardless of differences.

Young adults are not immune from the pressures of age discrimination. While their youthfulness is prized
and coveted, very often their contributions to the workplace are muted by stereotypes of immaturity and
inexperience. It is not uncommon for your adults to experience being restricted to jobs with low levels of
responsibility, often on a trial basis, in order to prove themselves to older workers and supervisors. Very
often, these same young people arrive to the workplace with superior education as compared to older
colleagues. They also bring with them enriched life and workplace experiences and yet are discounted in
this way. What is needed is real progress against age discrimination at both ends of the age continuum.

Abridged and adapted from: Buccigrossi, J. and Robinson, M. (2003). Age: At Issue in the American
Workplace, wetWare, Inc.

42
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

Questions:

What perceptions are visible when comparing a young person in 1973 and 2003? Are there examples
of modernity and youth to contemplate? What happens to workers when they grow older? Refer to
paragraph 5. What are inherent weaknesses of young workers despite the strengths that they might show?

The Value of Old Workers

James (2013) explains that it is first essential to dispel the myth that senior citizens are just too old for
the workplace. Today workers, for the most part, do not retire at 60 anymore. But that is not just because
they cannot afford to – it is because 60 is not old anymore. Today’s 50-, 60-and 70-somethings not only
need to work, they want to work, and they are fully capable of doing so. In fact, the average health of
today’s older worker is no worse than that of their younger counterparts, and by some measures is
better. A 2012 AARP survey asked Americans aged 35 to 80 to rate their overall health and happiness,
and found responses generally increasing with age. Other surveys have found adults over 65 reporting
lower levels of depression, loneliness, and other mental health problems than their younger peers. The
perception that people over the age of 60 are somehow mentally or physically unsuited for the workplace
is as outdated as a fax machine.

But it’s not just that older workers are not risks or burdens to organisations. They are, in fact, a benefit.
Numerous studies have shown that older workers are the most satisfied with their jobs and the most
engaged of all age groups, which any manager can tell you leads to higher levels of presenteeism and
productivity. They very often bring relevant experiences, strong attention-to-detail, and resilience built
from years on the job that their younger peers may be less likely to offer (James, 2013).

Yet, the perception remains that older workers are not up to the job or not worth hiring. Nearly a quarter
of all cases brought to the United States Equal Employment Opportunity Commission in 2011 claimed
discrimination on the basis of age. Older workers are routinely passed up for promotions, forced out of
jobs, or simply not given the chance in the first place. These kinds of ageist attitudes do not just hurt
older workers; they hurt the entire organisation. A recent survey conducted by the Boston College
Sloan Centre on Ageing & Work found that a perception of bias in the workplace against older workers
generates lower senses of engagement among both older workers and younger workers. That’s right,
even the perception that older workers are being discriminated against has a negative outcome for the
company, across the board.

According to James (2013) it is high time for employers and employees alike to rethink our perceptions
of older Americans in the workplace. Older workers are more than up to the job, they often bring unique
skills and outlooks no one else can offer, and discriminating against these workers not only hurts them,
it hurts the entire company.

Adapted from: Huffington Post, 2013.

43
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

Managing older workers in diversity

There is a major shift in the workplace. For the first time in history, businesses regularly are managing
workforces with four generations of employees. Employers are operating with workers from their early
20s to their late 70s, or beyond.

Denver (2012) comments that managing this growing age diversity is one of the biggest workplace
challenges today – and one that employers highlighted in The Denver Post’s Top Workplaces 2012 section
have given special attention. Generations in the workplace today include Millennials, who range in age
from about 16 to 31; Generation X, about 32 to 47; baby boomers, about 48 to 65; and Traditionalists,
roughly 65 and older. No longer are workers routinely retiring at 62, 65 or 67. Some stay on because
they like to work. Others have seen their retirement accounts decimated in recent years or never were
able to save enough to consider retiring.

Multigenerational workplaces can bring out the best – and worst – in companies and their employees.
Older workers can convey wisdom gained from decades of experience. Younger ones have fresh ideas
and technical skills. Denver (2012) claims that yet the two groups often do not coalesce for the benefit
of themselves and their employers.

Need help with your

dissertation?
Get in-depth feedback & advice from experts in your
topic area. Find out what you can do to improve
the quality of your dissertation!

Get Help Now

Go to www.helpmyassignment.co.uk for more info

44 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

Young managers in diversity

Contrary to the common perception, it is young people who suffer most from age discrimination at
work rather than older workers, new British research has suggested. A poll by insurer Royal & Sun
Alliance has found that 14 per cent of young people aged under 25 years old felt discriminated against
in the workplace because of their age. They felt their progression had been hindered because they were
perceived as too young to take on extra responsibility (Paton, 2006).

Young managers might be competent in their fields bringing the desired human capital to their respective
organisations. With the latest qualifications and skills required in the job market, they are capable of
shouldering key positions in business. Here again, they might be subject to discrimination probably
because of their lack of exposure to business realities, lack of experience and possibly weak contacts
with older managers or board level representatives. This could explain why among top managers, young
managers are broadly fewer at the board level.

Conclusion

This topic on age diversity explained how ageing affects the population of rich countries but this might
equally be a phenomenon for developing countries where health and earnings have improved thereby
lengthening the lifespan of people. An ancient Egyptian adage told that a woman is already old at 28 but
this might be an awkward picture today. People are ageing more nicely today. But at the employment level,
things might not be too good. The unemployment condition emphasises a lack of job availability and the
older ones are usually subject to discrimination. When they lose their first job, it is usually more painful
for them than the younger workers to get a job since they will ask for decent and fairly high salaries to
cope with their situation. Comparatively, one can speak of the young generation within diversity and
explain that they are also affected. Youth unemployment is common and the choice of seeking low-paid
jobs is also high for them. Then, what about representing the young manager at the executive level-they
are rare so far. And this also adds to the complexity of diversity regarding age.

Practice Questions

1. Identify the key stages in parenthood and compare them with the ageing structure in firms.
2. Why are companies less keen to re-employ old workers?
3. What improvements might have been taking place regarding old employees at work?
4. What are the key attributes of the old worker in diversity?
5. How can training keep up the employability of the old worker?
6. What contribution can old workers bring to younger employees at work?
7. What are the qualities of young managers in diversity?
8. On what grounds young managers can be discriminated?
9. Why is it unfair to discriminate young managers at work?
10. What affirmative action can managers develop regarding age diversity at work?

45
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Age Issue in Workplace Diversity

References

Buccigrossi, J. and Robinson, M. (2003). Age: At Issue in the American Workplace, wetWare, Inc.
Rochester, NY.

Cavico, F.J, and Bahaudin G. Mujtaba, B.J. (2010) Discrimination and the aging American workforce:
legal analysis and management strategies, Journal of Legal issues and cases in Business.

Department of Employment (2015) Benefits of mature age staff, Australian Government.

Diversiton (2015) Age diversity, diversiton.com.

Drury, A. (1993) Age discrimination against older workers in the European Community, Eurolink Age.

EEO Trust (2008) Valuing Experience a practical guide to recruiting and retaining older workers, ISBN:
978-0-478-32917-9, New Zealand.

Express UK (2015) Life begins at 50 for the army of middle-aged workers to combat Britain’s jobs crisis,
Retirement News, Sunday Express, UK, 5th February 2015.

Hardy, Q. (2013) Technology Workers Are Young (Really Young), The New York Times, July 5, 2013.

James, J. (2013) When Older Workers are Overlooked, It’s Employers Who Miss Out, Sloan Centre on
Aging & Work, in Huffington Post, 6th August 2013.

Ouimet, P., and Zarutskie, R. (2013) Who Works for Startups? The Relation between Firm Age, Employee
Age, and Growth Paige, University of North Carolina, Chapel Hill.

Paton, N. (2006) Younger workers more at risk of age discrimination, management issues.

Raabe, S. (2012) The multigenerational workplace: Today’s employers must manage a workforce that is
a mixture of young and old, The Denver Post, 4th November 2012.

Seltzer, J.A, and Yahirun, J.J. (2013) Diversity in Old Age: The Elderly in Changing Economic and Family
Contexts, Russell Sage Foundation: John R. Logan, The Lost Decade? Social Change in the U.S. after 2000.

46
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

4 Generation Issue in
Workplace Diversity
Introduction

A knowledge of generational issues is important today at work. Based from the previous chapter that
considered age diversity to be an essential aspect of managing diversity, this chapter goes slightly beyond
the last chapter in that it focuses on the generational issue. This has been a classification made by
western authors to delineate various generations that have existed and that may have both similarities
and contrasting differences.

At one time, we spoke of old and young generations. This might be an issue back in the 1970s when
those espousing the pop culture tended to show themselves as a group having a different identity from
the past one that was involved in the first two World Wars of the past decade. The image made of the
old generation; those born in the 1920s onwards, is that they were traditional in approach with an
inclination on family standards and values. Large families with numerous children would be advisable
at a time when the economies were scantily industrialised.

Brain power By 2020, wind could provide one-tenth of our planet’s

electricity needs. Already today, SKF’s innovative know-
how is crucial to running a large proportion of the
world’s wind turbines.
Up to 25 % of the generating costs relate to mainte-
nance. These can be reduced dramatically thanks to our
systems for on-line condition monitoring and automatic
lubrication. We help make it more economical to create
cleaner, cheaper energy out of thin air.
By sharing our experience, expertise, and creativity,
industries can boost performance beyond expectations.
Therefore we need the best employees who can
meet this challenge!

The Power of Knowledge Engineering

Plug into The Power of Knowledge Engineering.

Visit us at www.skf.com/knowledge

47 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

The Word Wars decimated the populations in large numbers. There was a global intention following the
Marshall Plan in the USA in the post-war period to bring people back to work with the slogan: “Lay
down the axe; fling by the spade; Leave in its track the toiling plough (Bryant).” This needed manual
labour in the fields and there was a population boom after the Second World War. Incidentally, children
born during that period ranging 1946–64 were known as baby boomers, a generation that impacted on
humanity for decades and that moved alongside with modernity, openness and high levels of freedom.

The tendency of sophistication moved on after the baby boomer generation with Generation Y shaping
the workforce and society. This comprised individuals having wider education and being more apt for
secondary and tertiary education. This generation was better than the previous one on being more
technically advanced than baby boomers and more likely to espouse technology and developments.

The offspring of baby boomers could be Generation Y born between 1980 and 2000. This generation
entered the Internet age and the fast developing computer world. Generation Y is technologically savvy
and the ones to use more modern computer-based applications for working and living. They are shaping
their world in a more sophisticated way than ever before. Next comes, the generation as from 2000 which
will later impact on the work environment.

This chapter addresses the generational issue from the three main perspectives namely Baby boomers,
Generation X, Generation Y with slight reference to the old generation to firstly find out how they might
differ in approach to the work environment and secondly see how they could bring their contribution to
workplace diversity. It aims to see how generations can co-exist at work and how well they can manage
through such an interesting concept as diversity. It can be evidenced that the present generation is more
educated than the previous ones but faces the challenges of culture change, organisational restructuring
and adaptation while it operates in an environment faced with modernity. It also bases its future on the
values transmitted from parents that formed the past generations like baby boomers. There is both an
element of challenge and conflict.

Insight: Four generations seen from different perspectives

It has become apparent over recent decades that a paradigm shift has occurred with how people view
their working lives. Today’s workforce does not look, think or act like the workforce of the past nor does
it hold the same values, have the same experience or pursue the same needs and desires.

With the rapid and widespread introduction of new technologies changing the workplace along with the
aging of the population signalling impending changes in the size and composition of the labour force
there has become a heightened interest in the future of work (Lyon et al, 2011).

48
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

During the next 25 years, the economic, political and social environments of most organisations in
industrialised societies will become increasingly more diverse. This in turn will be reflected in the
workforce, which will become more diverse with respect to age, gender, ethnicity, beliefs, values, attitudes
and behaviours. Therefore, traditional business models that were developed as a one size fits all hold
little credence with today’s workforce.

This increased workplace diversity has meant organisations understanding of diversity has needed to
evolve. There has been a shift from race and gender relations and an exclusive emphasis on observable
differences or demographic diversity to include the multitude of differences that constitute the identity
of individuals and affect their behaviour. Therefore, in organisations, diversity has been expanded to
include differences in behaviours, attitudes, core values, functional specialisation, organisational level
and work style, all of which effect work behaviour. It is thus reasonable to expect organisations to address
generational diversity.

Although huge numbers of young people today are starting their working lives in one of the least
welcoming labour markets in modern history, those with the right skills have never had it so good.
Employers have become convinced that they are at the start of a period of famine, and that the best
talent has to be won at almost all costs. The Economist (2013) points out that in some rich countries
older workers are retiring later, so bosses have a wider range of ages to manage. But as firms seek to be
more meritocratic with promotions, older staff can be dismayed to find that their years of service no
longer guarantee advancement; and that as digital skills become more important, younger workers are
speeding past them.

The notion of “generation” as a way of understanding differences between age groups is widespread
in society today. Members of a generation are linked through shared life experiences, which create a
bond tying members together in to what have been termed “cohorts”. A cohort however, is not merely a
summation of a set of individual histories but has a distinctive composition and character. This can be
thought of as a generational personality.

A review of the literature showed that there are currently four generational cohorts in today’s workplace.
Popular press rhetoric generally refers to these as “Veterans”, “Baby Boomers”, “Generation X” and
“Generation Y”.

Veterans

Veterans, also referred to as “the Silent Generation”, “Matures” or the “Traditional Generation” were
born between 1925 and 1942, and are the oldest generation in the workforce today with many having
already retired.

49
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

According to Lyon et al (2011), veterans grew up in the aftermath of tough economic times and were
raised in a society that stressed morality, obligations, social norms, tradition, loyalty, self-denial and hard
work as inherently valuable and one’s duty. Growing up between two world wars and the Depression,
scarcity and learning to go without, were commonplace.

In the workplace, Veterans respect authority, accepting the traditional executive decision-making
command model of management believing in its effectiveness. They value the paternalistic employment
relationship, safe working conditions, job security, and benefits organisations offered. Veterans derive
satisfaction from doing their jobs well and have built their work ethic on commitment, responsibility,
and conformity as their ticket to success.

Veterans believe in lifetime employment, company loyalty and paying one’s dues in order to gain
respect, power, status and corporate seniority. However, as a generation, they are now facing the
challenge of co-workers with diverse values, lifestyles, and demands, burgeoning technology and
non-traditional managers.

50 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

Baby boomers: A unique generation in the last century

Baby boomers who were born between 1943 and 1964 are the next oldest and generally the largest
generational cohort in the workforce today. The post-war baby boom in New Zealand and in fact around
the world created the most positive, doted upon generation the world had ever seen. Boomers were raised
in an era of phenomenal national wealth and expansion claiming the world by right of inheritance and
believing that every other generational cohort should follow their lead.

Boomers are fiercely competitive having had to fight for everything due to the sheer number of their
peers competing against them. As they became young adults they saw a redefinition of gender roles and
family constellations and major social upheaval and change. Boomers’ adulthood has been uniquely
characterised by dramatic social changes including the women’s movement, an increasingly technological
and service orientated workforce and a shift toward a global economy (Lyon et al, 2011).

Gursoy et al (2008) describe the traditional Baby boomers as workaholics who rarely job hop. They are
dedicated, diligent, self-motivated employees who expect to be promoted based on their seniority and
loyalty. Baby boomers are self-absorbed soul searchers striving for self-realisation. Lyon et al (2011)
Boomers formed or joined self-help movements in drives implementing every fad management program
on the market hoping it would be the quick fix they were looking for. Characterised by an attitude of
self-immersion, an impatient desire for self-satisfaction and a weak sense of community, Boomers tend
to work more from emotion and intuition than objective reason.

Lyon et al (2001) report that in the workplace boomers are characterised as workaholic, strong willed
employees who are concerned with both work content and material gain. Their work has often become
their personal lives and the key to their personal identities. Baby boomers, born between 1946 and the
mid-1960s, are not slacking off as they age; they are seen as hard-working and productive (The Economist,
2013).They tend to be driven, willing to go the extra mile with the motto “live to work”. On the job,
boomers expect to arrive early and to leave late; seeing visibility as the key to success. However, in return
Boomers expect promotions, titles, corner offices, and reserved car parking spaces.

Having excellent interpersonal and communication skills, Boomer excel at consensus building, mentoring,
and effecting change. They use their keen appreciation for democracy and teamwork to form task forces
to accomplish projects and goals.

Generation X

Generation X’ers were born between 1965 and 1981 and after Baby boomers is the next largest generational
cohort in the workplace today. Whilst the title “Generation X” can be traced back to the author Douglas
Coupland who wrote about late boomers and gave them the title “Generation X”, the ubiquitous usage
of the name can be attributed to media moguls who popularised the phrase during the mid-1990s.

51
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

Xers grew up predominantly as “modern” kids in dual-income families where their parents were absorbed
in consumerism. Xers therefore grew up teaching themselves what worked and what didn’t and as a
result they are a very independent generation. Being affected by their parents’ skyrocketing divorce rate
and inability to balance their work and family life, Xers vowed never to make the same mistake. Hence,
Xers want quality of life, expecting balance and placing boundaries on the infringement of work on their
personal lives living by the motto “work to live” and not “live to work”.

Being brought up in the information revolution shaped the way Xers learn, think, and communicate.
Comfortable with the new technology, Xers have easily mastered the art of generating and analysing the
huge amounts of facts and figures required in today’s workplace. As a result Xers have learnt to value
diversity: diverse nationalities, diverse family constellations, and diverse technology.

Lyon et al (2011) explain that Xers learnt early on that loyalty was not a two way street, and that the
“cradle to grave” job security of previous generations was a thing of the past. Xers therefore provide “just
in time loyalty” doing a good job in return for employers meeting their job demands. Xers expect to
be able to maintain career security and enhance their marketability through challenging jobs in which
they are constantly learning. In order to do this, Xers seek alignment with organisations that value their
competencies, reward productivity rather than longevity, and create a sense of community.

Xers are pragmatic, hardworking, ambitious, selfish, and determined to succeed financially. As a
generation they are collectively saying “no” to traditional management approaches in the workplace.
They expect to be trusted to get the job done and being given the freedom and flexibility to set their
own hours to do so. They also demand a technologically up-to-date work environment, competent,
credible managers and co-workers, and managers who coach and mentor rather than command and
micromanage (Lyon et al, 2011).

Xers are also determined individualists, fiercely independent and expect their entrepreneurial spirit to
add value to current operations. To retain Xer employee’s employers need to offer variety, stimulation,
and constant change to maintain their interest. To inspire Xers motivation managers need to reward
innovation, make public displays of success, support personal growth, create opportunities for satisfying
team work and personal responsibility and create a culture of fun. The individualistic Gen X cohort
expects to be appreciated and rewarded as soon as they have achieved their organisational goals. When
they have problems, they prefer to talk directly to their bosses for quick solutions. Unlike the Boomers,
Gen X employees are not afraid to job hop because they are confident that each leap them in a higher
position that pays more (Altimier, 2006). The Economist (2013) points out that the middle ranks of
Generation Xers, who might be expected to be battling their way up the corporate ladder, are viewed
as the best team players.

52
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

Generation Y

Generation Y referred to as “Nexters”, “Millennials”, Generation “Why?” and the “Internet Gen”, were born
between 1982 and 1994 and are the youngest generation in the workforce today, with most yet to enter.

Generation Y are coming of age during a shift back towards virtue and values, are closer to their parents
than Xers, show more concern for religion and community and due to recent economic expansion are
more optimistic and positive. As a result they are generally more relaxed and confident in their abilities
than previous generations.

Growing up Generation Y was over-supervised with lives packed full of parental attention, structure,
chaperones and after school programs leaving very little unplanned free time. As a result they expect
employers to provide structure in the workplace and can sometimes lack spontaneity.

Lyon et al (2011) point out that Generation Y, like Xers, are highly educated and technologically savvy
seeing work that is not a learning experience leading to something better as a dead end and to be avoided.
Sometimes referred to as the “Why” generation, they are also not afraid to voice their concerns and
opinions and question authority. Having a keen sense of fairness and fair play in the workplace, they
believe rules are rules and expect bosses to enforce them and not bend them. Though comfortable with
authority, generation Y sees that that authority must be competent and have integrity. Contrary to some
negative perceptions about Gen Y employees, they are comparatively more cooperative, better team
players, and more optimistic about the future than their Baby Boomer and Gen X colleagues (Zemke
et al., 2000). The authors claim that Gen Y employees are confident, civic-minded, and fast learners
who are easily motivated by prompt praises and recognition. They dislike inflexible work schedules and
rigid policies and procedures that control them. Gen Employees would remain longer in organisations
that invest in sophisticated technologies and make their jobs interesting, challenging and entertaining.

Maintaining a healthy balance between their personal and professional lives and valuing family and
friends above all else is also paramount to Generation Y. In the workplace the team is very important to
Generation Y. They are used to being organised into teams to get things done and being evaluated as a
unit. Hence, they are comfortable with being remunerated as a group.

Implications for Organisations

In their study on generations in New Zealand, Lyon et al (2011) mention that organisations are finding
that retaining and managing today’s generations has become more demanding than supervising the
more compliant workers of yesterday. From the duty, honour, tradition and loyalty mantra of the Veteran
generational cohort to the individualistic, authenticity, techno savvy generation Y cohort, the different
faces of the New Zealand workforce need to work together.

53
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

Kroll (2009) explains that managing four generations at work has become a key topic in human resources,
experts say. The interest has been fuelled not only by the mix of worker ages, but also by the potential
for intergenerational conflict as workplaces experience layoffs and other cutbacks during the recession.

To maintain or gain competitive advantage, organisations must value diversity by developing new
strategies that recognise employee’s values and attitudes. It is becoming apparent that failing to value
the ways that emerging generations are different from the “Establishment”, leads to reduced productivity
and ultimately stymied organisational growth. Thus understanding the values and attitudes of each
of these generational cohorts will lead to more effective management, motivation, and retention of a
diverse workforce.

The present generational workforce in the USA

Ernst & Young conducted its survey not just for clients; the consultancy felt it needed to understand
generational challenges in its own workforce. In America its staff are young: 62% are from Generation
Y, 29% are from Generation X and just 9% are baby-boomers. To get them to work together rather than
glowering at each other across their cubicle dividers, the firm is encouraging them to do voluntary work
in cross-generational teams. Millennials may be cool with this; their older peers not so much.

54 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

Source: The Economist Newspaper, 2013.

Dealing with generational diversity

Dittmann (2005) sates that generational differences sometimes may cause clashes in the workplace,
especially among workers on teams. For example, boomers may believe gen Xers are too impatient and
willing to throw out the tried-and-true strategies, while gen Xers may view boomers as always trying
to say the right thing to the right person and being inflexible to change. Traditionalists may view baby
boomers as self-absorbed and prone to sharing too much information, and baby boomers may view
traditionalists as dictatorial and rigid. And, gen Xers may consider millennials too spoiled and self-
absorbed, while millennials may view gen Xers as too cynical and negative.

Comparatively, Kroll (2009) points out that those varying frames of reference can greatly influence work
perspective. Traditionalists, shaped by a country uniting behind the war effort, tend to be loyal employees
who respect authority. Baby Boomers, who came of age in a time of unprecedented economic prosperity,
are often driven to succeed. Gen Xers, often latchkey kids who came of age to see fading job security in
a wounded economy and rising divorce rates, have a sceptical outlook. Millennials, who grew up with
the Internet and other technological advances that revolutionised society, shun respect for the status quo.

Deal (2007) agrees that the justifications for intergenerational conflict is weak and believes that individuals
from all generations have more similarities than dissimilarities. They share several common family values
such as honesty, love, happiness, a sense of worth, respect, and conscientiousness that shape their work
values and expectations. All employees want their peers and superiors to value them and they want to
work in a safe and harmonious place.

55
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

Addressing the challenge of generational diversity

Communication is vital in order for businesses to be successful. American corporations have been slow
to recognise the importance of generational changes in the workplace and have not planned effectively
to prevent a demographic meltdown (Lindborg, 2008). Next, Generational diversity training is a critical
element to the success of today’s workforce. Generational diversity training that includes a focus on
this is important to effectively deal with all employees. Just as blended learning captures all valuable
mediums to accommodate different learning styles, such concepts should be implemented to address the
various learning and work styles of different generations. Mentoring can be used to leverage generational
diversity. Yamamura and Stedham (2007) stated that mentorship could be an effective, informal method
to bridging the gap between generations. New professionals should be paired with experienced mentors
who can provide practical guidance and support. Schlimbach (2010) also stated that generations can learn
from each other and with each other, using the potentials, knowledge and experience of both. With the
knowledge explosion of our time, classical knowledge hierarchies dissolve. Therefore, intergenerational
learning in the context of mentoring has to be understood as stimulation to self-reflection and an
exchange of knowledge rather than an imposition of opinions and directives. Leveraging generational
diversity and creating an environment conducive to constructive employee interactions and improved
employee morale must become ultimate goals.

Challenge the way we run

EXPERIENCE THE POWER OF

FULL ENGAGEMENT…

RUN FASTER.
RUN LONGER.. READ MORE & PRE-ORDER TODAY
RUN EASIER… WWW.GAITEYE.COM

1349906_A6_4+0.indd 1 22-08-2014 12:56:57

56 Click on the ad to read more
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

Case Study 4: Managing generational diversity in the workplace

Managing and responding to generational differences and challenges requires the same skills needed
to deal with other diversity issues. This would include moving beyond superficial awareness, adapting
communication styles, and effectively managing different needs and expectations.

Move beyond superficial awareness

Organisations need to move beyond a superficial awareness of the generational gap, and seek actions
that attract and embrace the next generation. Members of Gen Y are not easily forced into the confines
of pre-existing programmes. Instead, leaders must develop initiatives that embrace new employees, and
train them on the values and expectations of the organisation. It is equally important to listen to the
ambitions and ideas of employees, and attempt to adapt their expectations to their work environment.
If done well, the different generations will self-organise around issues, and create innovative ways to
extend their contributions.

Agree on a common set of goals and objectives

Organisations and leaders should create awareness and communicate a common set of vision, mission,
goals and objectives which allows everyone in the organisation to understand exactly where their role
and responsibilities fit within. A workforce that embraces inclusiveness, instead of tolerating generational
differences, will tend to achieve higher productivity, and hence increased revenue.

Adapt communication styles

Managing ‘generational diversity’ is only partly about knowledge; it is mostly about communication. It
is the process of asking and engaging in more effective conversations within an organisation as well as
with clients that will help to piece the generational puzzle together.

Review compensation and benefits structure

Organisations that once embraced a “one size fits all” approach to rewards must shift gears as they consider
the options provided to each generation of employees. Benefits in the areas of money and non-monetary
incentives are viewed quite differently by employees of different generations.

57
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

Develop future leaders with a multi-generational and inclusive perspective

Leaders in even the most traditional organisations need to make room in their talent pipeline for
successors who are not like themselves. In some organisations, building and nurturing a multi-
generational workforce which includes Baby boomers, Gen X and Gen Y will be a critical challenge but
it should be viewed as an opportunity to advance intergenerational diversity. In addition, progressive
organisations should look at building leadership bench strength made up of people who are adaptable,
innovative, and able to transfer their skills effectively across borders and cultures – critical traits for
success in the global marketplace.

Source: Understanding and Leveraging Generational Diversity for Organisational success, Kelly services.

Questions

Why is it important to consider that generation gaps are not merely superficial? How can managers
deal with younger generations like Gen Y at the workplace? What is the implication behind developing
future leaders with a multi-generational and inclusive perspective? How challenging is it to achieve
this perspective?

Practice Questions

1. What are the four main generations of employees at work?

2. What were key values of the veterans?
3. How is the baby boomer perceived as a unique generation?
4. What differences exist between the young and the old baby boomer?
5. How can it be said that Generation X is more oriented to technology than the baby boomers?
6. What advantage might Generation Y have in terms of education and income advantage?
7. What are the key characteristics of Generation Y employees?
8. How does the generation gap affect diversity at work?
9. How can communication overcome generation gaps at work?
10. How may mentoring and succession planning bridge differences between older and young
workers today?

58
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

Conclusion

An increase in the age and generational diversity in the workplace has prompted the exploration of the ways
in which employees co-exist and function. Legas and Sims (2011) state that there is a lack of understanding
when addressing generational diversity in today’s U.S. workplace, which could be disastrous for companies
wanting to increase economic wealth through human capital. Generational issues will have more influence
at work since older workers, those forming part of baby boomer generation, have started to retire since
2006 and will gradually leave the place of work by 2024. There will be the latest generation coming to the
job market namely those being born as from 2000. There will not apparently be major differences between
Gen Y and the new ones but there are contrasts between baby boomers and the rest. In reality, baby
boomers claimed themselves as the modern generation; those who fought in the Vietnam War, the group
that flocked Woodstock in the 1960s, the generation that saw the pop culture and the disco generation.
The main difference could be in terms of technological differences. New generations at work find using
the computer as something conventional while older generations had to get tuned to using computers and
later developed products and services from it. The organisation structure has changed as well. Companies
tend to be more flexible and they operate “around the clock” making today’s generation enter a workforce
that is more demanding and competitive. There is somewhere a higher need for material comfort today
as today’s generation might be more willing to reap benefits of a good career and high living standards
quicker than in the past. This chapter does not cover several situations of generational issues but claims
that the central ideas remain the same regardless of country situations. In Nigeria, for instance, known as
Africa’s most powerful nation in 2015, there are various classes of employees and generations as well. Their
aspirations grow as the country gets economically better off but this is just part of one side of the coin. The
next chapter builds upon the knowledge earned in this one and reflects on the social class concept which
is also another aspect of diversity but more in an invisible way.

References

Altimier, L. (2006). Leading a new generation. Newborn Infant Nurse. Rev. 6 (1): 7-9.

Deal J.J. (2007). Retiring the generation gap: How employees young and old can find common ground.
San Francisco: Jossey Bass.

Dittmann, M. (2005) Generational differences at work, American Psychological Association, Vol 36, No. 6.

Gursoy, D., Maier, T.A., Chi. C.G. (2008). Generational differences: An examination of work values and
generational gaps in the hospitality workforce. Int. J. Hosp. Manage., 27: 448–458.

Kellyservices (2015) Understanding and Leveraging Generational Diversity for Organisational success,
Kellyservices.com.

Kroll, K. (2009) With generations mixing it up in workplace, managers face diversity challenge, The
Plain dealer.

59
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Generation Issue in Workplace Diversity

Legas, M.S., and Sims, C. (2011) Leveraging generational diversity in today’s workplace, Online Journal
for Workforce Education and Development Volume V, Issue 3.

Lindborg, H. (2008). A booming voice. Quality Progress, 41 (9), 58-9.

Lyon, K., Legg, S., and Toulson, P. (2011) Diversity Management: A Generational Cohort Perspective,
HR Institute of New Zealand.

Schlimbach, T. (2010). Intergenerational mentoring in Germany: Older people support young people’s
transitions from school to work. Working with Older People: Community Care Policy & Practice.

The Economist (2013) Winning the generation game, The Economist newspaper, 28th September 2013.

Yamamura, J.H., & Stedham, Y. (2007). Meeting the information needs of professional staff. The CPA
Journal, 77(10), 66-9.

Zemke R, Raines C, Filipczak B (2000). Generations at work: Managing the clash of Veterans, Boomers,
Xers and Nexters inyour workplace (2nd Ed). American Management Association, New York.

This e-book
is made with SETASIGN
SetaPDF

PDF components for PHP developers

www.setasign.com

60 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

5 Social Class in
Workplace Diversity
Introduction

As every individual wants to move up the ladder in his life in quest for a better living, he seeks moving
to a higher social class. The class concept is common to any society and is marked with inequalities are
high in certain societies. Where classes are well differentiated, they speak of themselves. The elite class
forms part of the select few, rich and fortunate people capable of aiming for the highest living standards
and benefiting from the material wealth that they boast over others. This class also gets the envy from
the other classes which are weaker in terms of wealth, influence and admiration in society.

Traditional societies have established notions of social class illustrating how the chieftains were respected
in their groups and how others had to toil and provide their leaders with what they needed. This idea
is also analogous to a community of bees with a queen and her numerous slaves or workers. Combing
back to the human society, issues about social class are changing in the course of time as people tend
to aim for higher living standards.

The basic question that underlies the class system is to whether finance remains the foundation in
determining which class one belongs to. This is obvious to a large extent where the richest people
belong to the upper class and those at the lowest rung belong to the working class. This might further
be explained through the duties or occupations held by each class. At the highest level, people find
themselves mostly in leading positions as Chief Executives or top government jobs. Those at the middle
level confine themselves to junior managerial or executive positions, undertake white collar-jobs and
get fairly decently paid. At another level, there will be those categories of people working for their
companies and being subject to activities which are more of a physical nature. With meagre wages and
a difficulty to make both ends meet, the low class or the working class is the one that is most subject to
the hardships of existence.

There is an evidence today that people from the working class and the middle class are seeking upward
mobility. This has brought about a shift in paradigm where there is an increase in the middle class with
clear aspirations for better and more decent living standards. The case of China and India as emerging
markets is interesting whereby with a substantial working class reaching up to 25 million per country,
there is growing evidence of higher consumerism and material comfort. Though these figures remain
weak with respect to their native populations, they do represent a condition of mobility that is of interest
to western managers.

61
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

The issue of social class is well entrenched in traditional India with the concept of caste that determines
since birth where an individual is in society. This is a contrasting illustration where there are illustrations
of blatant discrimination with the lowest caste known as the Dalits. Similar situations might exist, say,
in China with the Uygurs. Even in India, social mobility is slightly getting better in the lives of Indians
and partly overcomes the barrier of caste.

This chapter portrays social class within diversity. This is something that should not be neglected since
employees of different social groups add to the diversity of an organisation. With aspirations for better
existence, there are efforts undertaken by each and every one to get more qualified and move up the
ladder. There is a contrast however. The rich are getting richer and the poor are becoming poorer with
higher levels of disparity among them. Is this problem clearly addressed?

Types of classes in society

Social class refers to a group of people with similar levels of wealth, influence, and status. Hartcourt
(2014) provides a basic illustration of social classes in today’s society by paying attention to the main
types of classes that exist in the current societal structure.

The lower class

The lower class is typified by poverty, homelessness, and unemployment. People of this class, few of
whom have finished high school, suffer from lack of medical care, adequate housing and food, decent
clothing, safety, and vocational training. The media often stigmatise the lower class as “the underclass”,
inaccurately characterising poor people as welfare mothers who abuse the system by having more and
more babies, welfare fathers who are able to work but do not, drug abusers, criminals, and societal “trash”.

The working class

The working class are those minimally educated people who engage in “manual labour” with little or
no prestige. Unskilled workers in the class – dishwashers, cashiers, maids, and waitresses – usually are
underpaid and have no opportunity for career advancement. They are often called the working poor.
Skilled workers in this class – carpenters, plumbers, and electricians – are often called blue collar workers.
They may make more money than workers in the middle class – secretaries, teachers, and computer
technicians; however, their jobs are usually more physically taxing, and in some cases quite dangerous.

62
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

The middle class

The middle class are the “sandwich” class. These white collar workers have more money than those below
them on the “social ladder”, but less than those above them. They divide into two levels according to
wealth, education, and prestige. The lower middle class is often made up of less educated people with
lower incomes, such as managers, small business owners, teachers, and secretaries. The upper middle
class is often made up of highly educated business and professional people with high incomes, such as
doctors, lawyers, stockbrokers, and CEOs.

The upper class

Comprising only 1 to 3 percent of the United States population, the upper class holds more than 25
percent of the nation’s wealth. This class divides into two groups: lower‐upper and upper‐upper. The
lower‐upper class includes those with “new money”, or money made from investments, business ventures,
and so forth. The upper‐upper class includes those aristocratic and “high‐society” families with “old
money” who have been rich for generations. These extremely wealthy people live off the income from
their inherited riches. The upper‐upper class is more prestigious than the lower‐upper class.

www.sylvania.com

We do not reinvent
the wheel we reinvent
light.
Fascinating lighting offers an infinite spectrum of
possibilities: Innovative technologies and new
markets provide both opportunities and challenges.
An environment in which your expertise is in high
demand. Enjoy the supportive working atmosphere
within our global group and benefit from international
career paths. Implement sustainable ideas in close
cooperation with other specialists and contribute to
influencing our future. Come and join us in reinventing
light every day.

Light is OSRAM

63 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

Wherever their money comes from, both segments of the upper class are exceptionally rich. Both
groups have more money than they could possibly spend, which leaves them with much leisure time
for cultivating a variety of interests. They live in exclusive neighbourhoods, gather at expensive social
clubs, and send their children to the finest schools. As might be expected, they also exercise a great deal
of influence and power both nationally and globally.

Seven classes in the United Kingdom

People in the UK now fit into seven social classes, a major survey conducted by the BBC suggests. It
says the traditional categories of working, middle and upper class are outdated, fitting 39% of people. It
found a new model of seven social classes ranging from the elite at the top to a “precariat” – the poor,
precarious proletariat – at the bottom.

More than 161,000 people took part in the Great British Class Survey, the largest study of class in the
UK. Class has traditionally been defined by occupation, wealth and education. But this research argues
that this is too simplistic, suggesting that class has three dimensions – economic, social and cultural. The
BBC Lab UK study measured economic capital – income, savings, house value – and social capital – the
number and status of people someone knows. The research was conducted by Professor Fiona Devine.

The traditional three classes – working, middle and upper – are no longer sufficient to contain and
explain Britain’s enduring obsession, according to a new survey that offers no fewer than seven categories.

The Great British Class Survey, a collaboration between the BBC and academics from six universities,
used economic, social and cultural indicators rather than occupation, wealth and education to define
the new classes. Researchers found the established model of an upper, middle and working class had
fragmented to such a degree that there are now seven categories ranging from the “precariat” to the
“elite” (Guardian, 2013).

Bottom of the newly configured heap is the “precariat” (or precarious proletariat), who make up 15% of
the population. Its members earn just £8,000 after tax, have average savings of £800, and are extremely
unlikely to go on to higher education, with just one in 30 having a university qualification.

Next in the study are the “emergent service workers” – “a new, young urban group which is relatively
poor but has high social and cultural capital.” They are the youngest group, with a mean age of 34 and
high proportions of ethnic minority members.

The “traditional working class”, described as “not completely deprived” despite scoring low on all forms
of capital, then appear. Its members tend to have properties with reasonably high values because they
are, on average, aged 66. The category, making up just 14% of the total population, “is fading from
contemporary importance,” say the academics.

64
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

Next come the “new affluent workers”, a young, socially and culturally active group with middling levels
of economic capital, followed by the “technical middle class”, “a small, distinctive new class group which
is prosperous but scores low for social and cultural capital.”

The study also measured cultural capital, defined as the extent and nature of cultural interests
and activities.

The new classes are defined as:

Elite – the most privileged group in the UK, distinct from the other six classes through its wealth. This
group has the highest levels of all three capitals.

Established middle class – the second wealthiest, scoring highly on all three capitals. The largest and
most gregarious group, scoring second highest for cultural capital.

Technical middle class – a small, distinctive new class group which is prosperous but scores low for
social and cultural capital. Distinguished by its social isolation and cultural apathy.

New affluent workers – a young class group which is socially and culturally active, with middling levels
of economic capital.

Traditional working class – scores low on all forms of capital, but is not completely deprived. Its members
have reasonably high house values, explained by this group having the oldest average age at 66.

Emergent service workers – a new, young, urban group which is relatively poor but has high social
and cultural capital.

Precariat, or precarious proletariat – the poorest, most deprived class, scoring low for social and
cultural capital.

The researchers said while the elite group had been identified before, this is the first time it had been
placed within a wider analysis of the class structure, as it was normally put together with professionals
and managers. At the opposite extreme they said the precariat, the poorest and most deprived grouping,
made up 15% of the population (Devine, 2014). The sociologists said these two groups at the extremes
of the class system had been missed in conventional approaches to class analysis, which have focused
on the middle and working classes.

65
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

Social mobility

The fact of social mobility is closely tied to facts about social inequality and facts about social class. In
a highly egalitarian society there would be little need for social mobility. Thoma (2009) points out that
in a society with a fairly persistent class structure there is also relatively little social mobility – because
there is some set of mechanisms that limit entry and exit into the various classes. In the simplest terms,
a social class is a sub-population within a society in which parents and their adult children tend to share
similar occupations and economic circumstances of life. It is possible for a society to have substantial
inequalities but also a substantial degree of social mobility. But there are good sociological reasons to
suspect that this is a fairly unstable situation; groups with a significant degree of wealth and power are
also likely to be in a position to arrange social institutions in such a way that privilege is transmitted
across generations.

Case Study 5: Class as a form of social stratification

The influence of industry on stratification system in the wider society is most clearly seen in the
phenomenon of social classes. Marxists believe that industrial societies are divided into two major social
classes according to ownership or non-ownership of  capital or property. For Weber, class means the
differences between categories or groups of persons in their “typical probabilities” of “procuring goods”,
“gaining positions in life” and “finding inner satisfaction” – life chances. Thus, for Weber, class means
all persons in the same class situation, whatever the basis of this and whatever its implications may be
for the longer-term destiny of societies. Weber identified a number of overlapping possible bases of class
situation, based on ownership and non-ownership of property and also including reference to different
kinds of property and the different kinds of income that this yields (Property classes, Commercial classes,
and Social classes).

Class situations, and the social classes these give rise to, may be “positively privileged” or “negatively
privileged”, with various “middle classes” in between. Others who accept that there is a class division in
society treat it most widely as a division between those with or without power, irrespective of whether
that power is economic or not. In the latter, it then becomes a matter of contention whether the non-
economic power is in fact associated with economic position, that is, to what extent there is generalised
elite in society which has superior power or authority (legitimated power) in all social spheres. Thus,
industrial society has its dynamic values that are factoring – in a peculiar hierarchical structure, or
rearrangement of society, which is known as “social class” structure, or simply class. Occupation, income
and level of educational attainment are the most important determinants of ones’ class position.

66
Download free eBooks at bookboon.com
 Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

Different occupational roles carry different amounts of prestige.  The order of the general evaluation
placed upon them by the community follows the order in which listings of occupations usually appear,
except that government officials stand higher than usually indicated. In evaluating jobs, pay is important,
but so also are service to humanity, extended preparation, high moral standards, and responsibility. The
prestige of people’s occupations tends to correlate closely with their class standing, but class position
involves more than mere occupational prestige, as it represents a method of perceiving the society by its
members. Different people indifferent times and places see their fellow citizens as divided into different
systems of classes, and some do not appear to use class concepts at all. Consensus is relatively poor. Yet
many people on many occasions do perceive their communities or the larger society as being composed
of four general strata with most of the people in two large groupings generally labelled middle class and
working class with much smaller upper and lower classes above and below them respectively. The fact that
we do sometimes think in terms of class is supported by evidence of our tendency to have stereotyped
pictures of people with particular occupations.

360°
.
In the study of work organisation, the division between large middle and working classes is particularly

thinking
important; for in very broad way contemporary industrialised society may be properly perceived as
encompassing two poles of political and social philosophy represented by the more successful business and
professional people on the one hand and the manual workers on the other, with the remaining occupational
groups distributed along the axis so formed, but tending to adhere to one of the polar positions.

360°
thinking . 360°
thinking .
Discover the truth at www.deloitte.ca/careers Dis

© Deloitte & Touche LLP and affiliated entities.

Discover the truth at www.deloitte.ca/careers © Deloitte & Touche LLP and affiliated entities.

Deloitte & Touche LLP and affiliated entities.

Discover the truth

67 at www.deloitte.ca/careers
Click on the ad to read more
Download free eBooks at bookboon.com

© Deloitte & Touche LLP and affiliated entities.

Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

Source: Ganguly, R. (2015) Social Stratification, Stratification in Industry, Diversity in Work  Place,
academia.edu.

Questions

Refer to the first paragraph and contrast the views of the Marxists and Weber about social class? Why
is social class linked with prestige and what are the determinants of class? Why is social class viewed
as a determinant of social stratification? How could you develop a polar position regarding the top and
lowest social class?

A classless society

Encyclopædia Britannica (2015 defines the classless society, in Marxism, as the ultimate condition of
social organisation, expected to occur when true communism is achieved. According to Karl Marx
(1818–83), the primary function of the state is to repress the lower classes of society in the interests of
the ruling class. However, after the class struggle has resulted in the victory of the proletariat and the
establishment of a socialist society, there will be no further need for such a repressive institution; with
the disappearance of classes, the state is expected to “wither away.”

Marxists all over the world, believe in Karl Marx’s ideology. They believe, first, that capitalist production
and capitalist society are organised for the benefit of the capitalists and against the masses; and second,
that at a certain stage in the development of capitalism, the people living under it will be forced to
revolt against it because their conditions will become intolerable and because there will grow up inside
this society the embryo of a socialist society, united, disciplined, and organised by capitalist production
itself (Libcom, 2015).

According to Libcom (2015), today this philosophy is at the crossroads. The emerging nations of Asia
and Africa, which have all these years been dominated by a little corner of the globe known as Western
Civilisation, are clashing head-on with that civilisation. The Marxists themselves, who have done very
little since the time of Marx to understand the rest of the globe, merely pigeonholing it in their minds
as colonial and semi-colonial, must now do some serious re-evaluating.

Integrating classes in India: Case of the Dalits

Unlike several other lands where the dominant human cultures have tended to absorb or eliminate
others, in India the tendency has been to nurture diversity, which has been favoured by the diversity
of the country’s ecological regimes (Gadgil and Guha, 1992). The underlying approach to diversity and
pluralism is reflected in the philosophy of the composite culture, which stresses the points of compatibility
and convergence between the different strands of cultural differences.

68
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

The hallmark of this approach is the recognition, tolerance and acceptance of diversity. The existence of
multiple identities, superimposed on one another, is one of the key features of pluralism in India. When
demands for greater autonomy are raised in the lively debate on the balance between regional aspirations
and national cohesion, both the validity and the viability of the strong-centre framework are questioned.

Dalit “untouchables” in the Indian subcontinent are largely excluded from full participation in everyday
social life. They have poorer health outcomes compared to the general population, and are  subject
to degradation, humiliation and violent atrocities (Jadhav, 2014). Morino and Colino (2010) state
that caste identities cut across religions and are all-pervasive, even among religions that reject such
hierarchies as a matter of dogma. Thus, Dalits among Sikhs and neo-Buddhists are legally entitled to
positive-discrimination benefits. The Ranganath Mishra Commission, which was tasked by the first UPA
government (2004–09) with identifying dalits in other non-Hindu religious groups, has recommended
reservation benefits for Dalit Muslims.

The reservations, or quotas, for Dalits and the Adivasis relate to three broad categories: employment,
educational, and political, the first two being the most significant for the bulk of the Dalit and the
Adivasi populations (Thorat et al, 2005). Fifteen percent of government jobs at all levels are reserved
for Dalits, and 7.5% for Adivasis. This includes jobs in central government; in state government; and in
public sector units, such as the telephone corporations and public sector steel mills. Since government
is the largest formal sector employer, accounting for over 66% of all jobs in India, this is a substantial
benefit. Similarly, 15% and 7.5% of the places in higher education are reserved for Dalits and Adivasis,
respectively, although states can observe different quotas based on their Dalit and Adivasi populations.

Social Class in Diversity in sub-Saharan Africa

South Africa

Ten years after apartheid there is an emerging White population living in lower class strata (less than ten
percent), it still is not comparable to the African situation in poverty. As well, a majority of the wealth
(upper class) in South Africa is concentrated in Gauteng – 52%. As well, today the Gini coefficient for
inequality still puts South Africa at the top with Brazil. 18 out of 45 million today have no conception
of the prosperity that lies in the economy for some. Many have characterised this phenomenon as two
economies in South Africa (Brown, 2004).

The direction of future social policy will no doubt have to acknowledge the disparities that exist.
The history of the surrounding African nations (i.e. Zimbabwe) supports this hypothesis. Since 2000,
Zimbabwe, like other African nations after independence, seeks redistribution of resources from Whites
to Blacks. South Africa must find a way to resolve a complex dilemma. According to Brown (2004), social
inequality is what maintains its economy but also undermines its nationalism.

69
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

Nigeria

The social classes in Nigeria is divided into three major classes and each class is subdivided. The upper
class, the middle class and the working class. The upper class is divided into upper-upper class and lower
upper class. The upper-upper class comprises of the president, the people in the office of the presidency,
top government officials, the wealthy royal families, formal presidents, elders in council. While the
lower- upper class are made up of top military officers, top entrepreneurs, top politicians, top professor.

Moneyor (2012) claims that just like the upper class, the middle class is divided into upper-middle
class and lower-middle class. The upper middle class is made up of the professors top business men,
lecturers, public servants, teachers while the lower-middle class comprises of people small business men
and women, police men and women. The working class, this can also be called the lower class. This is
where the majority of population of people in developing countries is higher. They consist of the petty
traders, brick layers, and temporary job workers.

We will turn your CV into

an opportunity of a lifetime

Do you like cars? Would you like to be a part of a successful brand? Send us your CV on
We will appreciate and reward both your enthusiasm and talent. www.employerforlife.com
Send us your CV. You will be surprised where it can take you.

70 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

An emerging middle class in sub-Saharan Africa

After years of headlines about Africa’s poverty, its emerging middle class is now grabbing attention as
a driver of growth and democracy and an expanding pool of consumers for market-hungry retailers.
Consumer demand is a motor of Africa’s economic and investment surge, and analysts see middle class
buyers with swelling disposable income as fuelling this boom from South Africa to Nigeria and Kenya
(Fletcher, 2013). Few doubted that the emerging middle class was an important group for defining
Africa’s economic and political course.

Simon Freemantle, senior political economist at Standard Bank and author of the report, said the
prospective boom in middle class households – those earning between US$8,500 and US$42,000 a
year – is also likely to be complemented by a swelling in the number of lower middle class households
that earn between US$5,500 and US$8,500 annually.

According to Kynge (2013), if Standard Bank’s estimates are realised, they would represent a sharp
acceleration in wealth creation from the period between 2000 and 2014, when almost 6m middle class
households were added in the 11 countries of Angola, Ethiopia, Ghana, Kenya, Mozambique, Nigeria,
South Sudan, Sudan, Tanzania, Uganda and Zambia.

“An even greater elevation in income growth is anticipated in the next 15 years,” Freemantle said.

Adongo (2014) stresses that the notion of “Africa rising” is understandably alluring. The vision of hundreds
of millions of Africans striding into the middle class, mobile phones in hand, is certainly a refreshing
antidote to endless images of death and deprivation. But while there is no denying that economies are
growing rapidly across the continent, this feel-good narrative risks distorting reality, making it even
more difficult to develop and adopt effective policies to truly improve African lives.

Conclusion

Social class still has an impact on work diversity. Despite the fact that class issues may have been overcome
in advanced societies, differences do exist in developing nations. This is illustrated by the fact that there
is a huge disparity in income, wealth and status among the different types of employees in organisations.
Illustrations of exclusion like in India were provided in this chapter. It is noted that in a world where
people move more frequently than ever from one place to the next, they start learning how other people
of other cultures behave and how social class differences could be implicitly overcome. With a rise in the
middle class in many developing nations, it can be understood that differences are gradually overcome
without being completed removed. This allows employees in the middle class to seek higher levels of
prosperity and betterment in society. The view is contrasting here. In rich countries, the middle class is
getting poorer. In developing countries, namely, emerging economies, middle classes are getting richer.

71
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

In line with social class, the next chapter deals with culture which is also close to the social class concept.
An example of classless society was depicted in this lesson where it was consider as utopia at a time
where Marxists had a strong foothold in the activities of the firm. This concept is now outdated while
it claimed lots of adherents in the past. Ideal situations of classless society will no more exist but the
concept could be better interpreted if the concept of power distance could be explained. This is what
the next chapter covers within workplace diversity.

Practice Questions

1. What is the importance of class diversity at work?

2. What are the three main classifications of social class?
3. Why do class differences matter at work?
4. What is the new social class configuration in the United Kingdom?
5. Why is social class difference profound in developing nations?
6. What benefits can social class bring to diversity?
7. Why is a classless society no more practical today?
8. What developments are taking place regarding social differences in sub-Saharan Africa?
9. How may economic problems pose a challenge to social class diversity?
10. How may a harmonisation of social class differences impact organisations today?

References

Adongo, E. (2014) Africa rising? Let’s be Afro-realistic, The Guardian, 7th November 2014.

Brown, M. (2004) Social Inequality in South Africa: At What Price? Leland Stanford junior University.

Devine, F. (2014) Huge survey reveals seven social classes in UK, BBC lab Survey, bbc.com.

Encyclopædia Britannica (2015), Definition of classless society, Encyclopædia Britannica Inc.

Fletcher, P. (2013) Africa’s emerging middle class drives growth and democracy, reuters.com.

Gadgil, M. and Guha, R. (1992) This Fissured Land: An Ecological History of India. Oxford University
Press, New Delhi and University of California Press, Berkeley.

Ganguly, R. (2015) Social Stratification, Stratification in Industry, Diversity in Work Place, academia.edu.

Guardian (2013) Great British Class Survey finds seven social classes in UK, The Guardian Newspaper
group, 3rd April 2013.

72
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Social Class in Workplace Diversity

Houghton, M. (2014) Types of social class, Cliff Notes.

Jadhav, S. (2014) Caste, Stigma, and Mental Well-being: From Transition to Conversion (ASI 2014).

Kynge, J. (2013), Africa set to turbo-charge growth of middle class, ft.com, The Financial Times.

Libcom (2015) Chapter 3: The Classless Society, The American Revolution, libcom.org.

Moneyor (2012) Social classes in Nigeria, http://ifpfs12monday.blogspot.com.

Moreno,L., and Colino, C. (2010) Diversity and Unity in Federal Countries, McGill Queen’s University
Press, 2010, pp. 200–226.

Thoma, M. (2009) Social Mobility, Economist’s View.

Thorat S, Aryama, Negi P. (2005) Reservation and Private Sector: Quest for Equal Opportunity and
Growth. Jaipur: Rawat.

AXA Global
Graduate Program
Find out more and apply

73 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

6 The Impact of Culture on

Workplace Diversity
Introduction

Culture is broadly described as the set of norms, values, beliefs, rites and language that are followed
by a group of people. Culture does not exist in isolation although one can speak of a highly-cultured
human being. This sharing of values and beliefs makes one group distinctive from the other one hence
contribute to diversity among communities worldwide. This is evidently wealth that one can consider
in the form of the various cultural manifestations and practices undertaken globally.

Next, it is interesting to see how culture blends within the work environment. All managers are eager
to see their business prosper. From an ethnocentric perspective of the organisation to a polycentric one
which is more visible today than ever before, managers have to deal with people from different cultures.
This challenge just increases when companies start their operations abroad and engage themselves in
multinational operations.

Logically, businesses must find out some or many benefits from cultural integration. Since companies
trade beyond their traditional barriers, they will have to consider the importance of culture. A case study
included in this chapter focuses on Coca-Cola, the world famous soft-drink bottler, on its endeavour to
embrace diversity through cultural integration. Already, Coca-Cola does it with its various advertisements
targeted for different audiences whereby the differences in culture are overcome by the corporate vision
of the multinational.

Couture is not merely understanding one from a certain point of view and assuming that overcoming
differences among different people working together will certainly eliminate such gaps and favour good
work opportunities among the workers. This is not an easy task and the need for sensitivity or diversity
training should be an all-inclusive element for a firm’s sustainability within its diversity programme.

This chapter also covers two contrasting views of culture through the 7-step model of Trompenaars
with the one of Hofstede. Both models are different in terms of the elements that they consider but
similarities exist such as how cultures could be perceived as individualistic or common. There are also
similarities in terms of long-term orientation and tiome synchronisation. Basically, these two models of
culture apply to an international context but they impact on workplace diversity. A good understanding
of both models, albeit their weaknesses, help the student have a good grasp of cultural implications in
diversity from a conceptual perspective.

74
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

Culture will remain a pending issue in business seen from what is generally taking place in the world
with numerous strife being caused by religious and cultural differences. It is up to managers to see how
sensitive issues relating to culture can be best approached and how they can avoid prejudice to people
from different cultures. Getting all cultural differences on board does matter and this is where there
is a need to find out harmony among the workers. Companies claiming themselves as culturally open
are those which are more likely to succeed than others. It is right time to scorn off negative values on
culture and rather think how one can talk business globally by valuing differences and making the best
of individualities in the cultural melting pot.

Managing Cultural Diversity in the Workplace

From our increasingly diverse domestic workforce to the globalisation of business, cultural competence
is arguably the most important skill for effective work performance in the 21st century. What is cultural
diversity in the workplace? Culture refers to the values, norms, and traditions that affect the way a member
of a group typically perceives, thinks, interacts, behaves, and makes judgments (Alpert, 2015). It even
affects perceptions of time, which can impact day-to-day scheduling and deadlines. Cultural competence,
in brief, is the ability to interact effectively with people from different cultures. This ability depends on
awareness of one’s own cultural worldview, knowledge of other cultural practices and worldviews, tolerant
attitudes towards cultural differences, and cross-cultural skills.

The more different cultures work together, the more cultural competency training is essential to avoid
problems. Cultural problems can range from miscommunication to actual conflict, all endangering
effective worker productivity and performance. Developing cultural competence results in an ability
to understand, communicate with, and effectively interact with people across cultures, and work with
varying cultural beliefs and schedules. While there are myriad cultural variations, Alpert (2015) suggests
some essential differences at the workplace below.

Communication

Providing information accurately and promptly is critical to effective work and team performance. This
is particularly important when a project is troubled and needs immediate corrective actions. However,
people from different cultures vary in how, for example, they relate to bad news. People from some Asian
cultures are reluctant to give supervisors bad news – while those from other cultures may exaggerate it.

Team-building

Some cultures – like the United States – are individualistic, and people want to go it alone. Other cultures
value cooperation within or among other teams. Team-building issues can become more problematic as
teams are comprised of people from a mix of these cultural types. Effective cross-cultural team-building
is essential to benefiting from the potential advantages of cultural diversity in the workplace.

75
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

Time

Cultures differ in how they view time. For example, they differ in the balance between work and family
life, and the workplace mix between work and social behaviour. Other differences include the perception
of overtime, or even the exact meaning of a deadline. Different perceptions of time can cause a great
misunderstanding and mishap in the workplace, especially with scheduling and deadlines. Perceptions
of time underscore the importance of cultural diversity in the workplace, and how it can impact
everyday work.

Cultural Diversity trends and examples

Cultural diversity is a form of appreciating the differences in individuals. The differences can be based
on gender, age, sex, ethnicity, sexual orientation, and social status. Companies have realised the value
in acquiring a diverse workforce.

Lombardo (2013) identifies certain trends and examples that are likely to affect today’s workplace from
a cultural point of view. They are as follows:

�e Graduate Programme
I joined MITAS because for Engineers and Geoscientists
I wanted real responsibili� www.discovermitas.com
Maersk.com/Mitas �e G
I joined MITAS because for Engine
I wanted real responsibili� Ma

Month 16
I was a construction Mo
supervisor ina const
I was
the North Sea super
advising and the No
Real work he
helping foremen advis
International
al opportunities
Internationa
�ree wo
work
or placements ssolve problems
Real work he
helping fo
International
Internationaal opportunities
�ree wo
work
or placements ssolve pr

76 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

The growth of minority workforce

Today’s workforce is made up of a very diverse population of individuals from every part of the world,
which creates dynamic multiracial and multicultural organisations. Such diversity brings with it many
differences in skills, abilities and experiences. Because modern companies value having a very diverse
workforce themselves, they ensured that human resources recruited a minority representation within the
corporation. This created an atmosphere where different viewpoints and ideas came out of brainstorming
sessions and were welcome. Labour Program (2013) points out that Canada is one of the most ethnically
diverse countries in the world. According to the 2006 Canadian Census, visible minorities in Canada
make up 16% (5,068,090) of a total population of 31,241,030 and 15% (2,811,390) of a total workforce
of 18,418,100. Between 1996 and 2006, the visible minority population grew 59% and its workforce
grew 76% compared to 3% and 12% respectively for people who are not members of a visible minority.

A growth of stereotyping and prejudices

This can be hard to avoid when so many different cultures come together in a work environment. Maddox
(2013) explains that racial stereotyping, prejudice, and discrimination reflect the human tendencies
to conceptualise and value certain configurations of phenotypic features differently, and act on these
thoughts and feelings in our interactions with members of racial categories. Many of us, particularly
students of prejudice, can recruit from memory vivid examples of racial bias and its consequences. In
both overt and subtle forms, stereotyping, prejudice, and discrimination exhibited among individuals
belonging to different racial categories has long been a significant source of social strife in American
society and abroad.

Companies are embracing is the addition of sensitivity or diversity training

This type of training educates all employees about cultural differences so that they can understand and
appreciate each other. The purpose of sensitivity training is to teach employees how to properly act and
communicate in a corporate environment. Mason and Sompayrac (2015) stress that sensitivity training
is often offered by organisations and agencies as a way for members of a given community to learn
how to better understand and appreciate the differences in other people. It asks training participants to
put themselves into another person’s place in hopes that they will be able to better relate to others who
are different than they are. Topics covered in a sensitivity training session will include learning proper
etiquette, appropriate terminology, improvement of communication skills, anti-bullying management
styles and how to eliminate sexual harassment within a company.

77
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

A large increase of females in the workforce

In fact, over the past few decades, women’s participation in the workforce has grown dramatically to
account for almost half of the labour force. Unicef (2015) comments that women in Malaysia have
increasingly become engaged in modern sector employment, a growth that was especially marked when
the expansion of the manufacturing sector was at its peak in the 1980s. Increasing female labour force
participation requires balancing their competing responsibilities within the family and the workplaces.
Flexible time arrangements at work, safe and high quality childcare facilities as well as “teleworking”
will support increasing women’s labour force participation.

Corporations are more open to hiring individuals with disabilities and accepting different abilities

While still considerably underused, organisations are quickly beginning to realise that disabled workers
are a vital part of the workforce. The advent of new technologies and accommodations has allowed
organisations to recruit and utilise disabled workers in their labour force. Likewise, there has been an
increase and appreciation for individuals with unique talents and abilities (Lombardo, 2013). Technology
and an appreciation for all types of educational training and skills allowed companies to tap into a section
of workers that other companies ignored.

An increase in the ageing employment pool of workers

As employers seek to fill new positions or replace existing workers, they will face the boom and bust
labour cycle and will need to consider how the age mix of the labour pool has changed. They may need
to consider hiring either younger workers or senior workers as the pool of mature workers stabilises
or shrinks. Recruiting and training less-experienced younger workers may be an option when older
workers leave the workforce. Similarly, retention and possibly retraining of mature workers may become
increasingly attractive (Hayutin et al, 2013).

Hayutin et al (2013) point out that employed older workers are likely to be reluctant to leave their jobs
in part due to financial reasons and in part due to how difficult it is for unemployed workers 55+ to
find a new job. As a result, employers might think about creating more flexible work exit options that
allow employees to transition out of the workplace gradually while maintaining some of their benefits
and continuing to contribute to the company.

78
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

Understanding the dimensions of cultural diversity

Diversity management is a process intended to create and maintain a positive work environment
where the similarities and differences of individuals are valued, so that all can reach their potential and
maximise their contributions to an organisation’s strategic goals and objectives. According to Patrick and
Rajkumar (2012) as the importance of diversity in the organisational context has increased manifold,
most organisations would like to research on diversity – organisational culture linkage, its effect on
diversity openness, and between diversity and performance both at individual and organisational levels.
Organisations should design and support organisational culture that maximises the benefits of diversity,
and use that culture to manage various groups of organisational members, project teams, business
start-up teams, customer service response teams, and top management. It would be worthwhile if these
strategies were implemented more often in IT organisations to increase workplace diversity (Patrick and
Rajkumar, 2012).

The Seven Dimensions of Culture

The Seven Dimensions of Culture is the most recognised cultural theory model co-created by Trompenaars
and Hampden-Turner. The theory was first published in the aforementioned book in 1997. The theory
was created to help understanding and managing cultural differences. The Seven Dimensions model
was created after 10 years of active worldwide research. According to Tangient (2015), Trompenaars’
theory focuses on the way people think, their foresights, behaviour and future expectations using three
basic yardsticks; relationship with others, time and environment. He believed culture is a way a group
of people solve problems. To a large extent, these are valid points because culture revolves around our
orientation and behaviour.

Trompenaars’ Seven Dimensions of Culture

79
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

Universalism v/s Particularism

The dimension universalism v/s particularism is the standards by which relationships are measured.
Universalist societies tend to feel that general rules and obligations are the source of moral reference.
They are inclined to follow the rules, no matter the situation, and look for the single best way of dealing
fairly with all cases. Additionally, they assume that their standards are the correct standards and attempt
to change the attitudes of others to match theirs. On the other hand, particularist societies are those in
which particular circumstances are more important than rules; the bonds of particular relationships are
stronger than abstract rules.

Individualism v/s Communitarianism

Individualism v/s communitarianism is about the conflict between an individual’s desire and the interests
of the group which they belong. In an individualistic culture, people are expected to make their own
decisions and to only take care of their own needs. Such societies assume that quality of life results
from personal freedom and individual development. Decisions are often made on the spot, without
consultation, and impasses may be resolved by voting. In contrast to this, members of a communitarian
society are firmly integrated into groups which provide help and protection in exchange for a strong sense
of loyalty. These people believe that an individual’s quality of life improves when they take care of each
other. The community comes before the individual, and people are mainly oriented towards common
goals and objectives. Often individualism is seen as typical of modern society, whereas communitarianism
is associated with traditional societies.

93%
OF MIM STUDENTS ARE
WORKING IN THEIR SECTOR 3 MONTHS
FOLLOWING GRADUATION

MASTER IN MANAGEMENT
• STUDY IN THE CENTER OF MADRID AND TAKE ADVANTAGE OF THE UNIQUE OPPORTUNITIES
Length: 1O MONTHS
THAT THE CAPITAL OF SPAIN OFFERS
Av. Experience: 1 YEAR
• PROPEL YOUR EDUCATION BY EARNING A DOUBLE DEGREE THAT BEST SUITS YOUR
Language: ENGLISH / SPANISH
PROFESSIONAL GOALS
Format: FULL-TIME
• STUDY A SEMESTER ABROAD AND BECOME A GLOBAL CITIZEN WITH THE BEYOND BORDERS
Intakes: SEPT / FEB
EXPERIENCE

5 Specializations #10 WORLDWIDE 55 Nationalities

MASTER IN MANAGEMENT
Personalize your program FINANCIAL TIMES
in class

www.ie.edu/master-management [email protected] Follow us on IE MIM Experience

80 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

Specific v/s Diffuse

This dimension concerns how the people view the picture of life and also concerns the degree of
involvement in relationships. Generally people from specifically-oriented cultures analyse elements
separately, then put them back together again like viewing the whole is the sum of its parts. Specifically-
oriented individuals concentrate on hard facts. People from diffusely-oriented cultures are the opposite,
they see each element in the perspective of the complete picture; all elements are related to each other.
The elements are synthesised into a whole which is more than simply the sum of its parts.

Neutral v/s Emotional

Neutral v/s emotional focuses on the degree to which people express their emotions, and the interplay
between reason and emotion in human relationships. Every culture has strong norms about how easily
emotions should be revealed. In culture high on affectivity, people freely express their emotions. In a
neutrally-oriented culture, people are taught that it is incorrect to overtly show feelings. In such a culture,
it is accepted to show one’s feelings spontaneously.

Achievement v/s Ascription

The dimension achievement-ascription focuses on how personal status is assigned. While some societies
accord status to people on the basis of their performance, others attribute it to them by virtue of categories
such as gender, age, social standing, education, and so on. Achieved status, on the other hand, refers to
action and what the individual does; ascribed status refers to being who they are.

Sequential time v/s Synchronous time

The time dimension has two parts, the relative importance cultures gives to the past/present/future, and
their approach to structuring time. If a culture is oriented towards the past, the future is often seen as
a repetition of past experiences. In a culture leans more towards the present, day-by-day experiences
tend to direct people’s lives. In a future-oriented culture, most human activities are directed toward
future prospects. In this case, the past is not considered to be vitally significant to the future. People
who structure time sequentially view time as a series of passing events. They tend to do one things at a
time, and prefer planning and keeping to plans once they have been made. Time commitments are taken
seriously and staying on schedule is a must. People structuring time synchronically view past, present,
and future as being interrelated. They usually do several things at once.

Internal direction v/s Outer direction

The internal versus external control dimension concerns the value people put to their environment.
People who have an internal mechanistic view of nature usually view themselves as the point of departure
for determining the right action (Provenmodels, 2014). Opposite of this are cultures with a so called
“organic” view of nature which assumes that man is controlled by nature align their actions towards
others. They focus on the environment rather than on themselves.

81
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

Hofstede model of cultural differences

One of the most widely used frameworks for analysing cultural differences is the model developed by
the eminent cultural theorist, Geert Hofstede. In this model, the differences in culture between countries
have been plotted along five dimensions, which can be used as the basis for predicting the cultural
differences between different countries (Management Study Guide, 2013). The model was developed after
extensive research into the cultural differences between different countries and after surveys of thousands
of employees in the West and the East. The five dimensions along which the cultural differences are
plotted are power distance, masculinity vs. femininity, long-term orientation vs. short-term thinking,
individualism vs. collectivism, and uncertainty avoidance. The model is comprehensive and exhaustive
in its treatment of cultural differences across cultures.

Power Distance

The power distance dimension is a literal measurement of the layers of management between an individual
employee and the highest level of management. Linblad (2015) states that an individual contributor who
reports to a manager who reports to a director who reports to a vice president who reports to a CEO
has a power distance dimension of three, because there are three layers of management between the
individual contributor and the CEO. The higher the power distance dimension, the less likely the employee
is to feel that his contribution matters to the company. An organisation may flatten its organisational
structure to help employees feel connected to senior leadership. This is also an interpretation of societies
where ranks are given importance. Germany, for example, tends to reduce power distances by aligning
workers with managers on salary issues.

Individualism

The individualism dimension measures not only the degree to which an employee maintains her unique
attributes, but also the degree to which she becomes integrated into the collective group. An individualist
employee has loose ties to others in the organisation. She looks out for herself and perhaps for others
in her small work group. A collectivist employee fully integrates herself into the organisation and
demonstrates loyalty to the extended corporate “family”. In turn, she expects others in the organisation to
support her. Broadly, most consumer societies are individualistic compared with past models associated
with command economies.

Masculinity

The masculinity dimension measures the organisation’s personality against masculine and feminine
stereotypes. A company with a masculine culture operates assertively and competitively, and a company
with a feminine culture comes across as more modest and caring. Employees tend to model their behaviour
after their companies’ leaders (Lindblad, 2015). If the leadership team is competitive, employees may be
encouraged to compete with one another or to beat out the company’s competitors. If leaders are caring,
employees are more likely to behave with tolerance and compassion. Empowering women to aim for
higher positions can affect the perception and lead to a less sexist organisation.

82
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

Uncertainty Avoidance

Hofstede’s uncertainty avoidance dimension measures employees’ comfort with unstructured

environments – unknown situations where surprising events may occur. In a business that lends itself
to structure, such as a factory, the culture calls for rules that establish structure to promote safety and
efficiency. In a creative environment, such as a design house, the culture encourages flexibility and
problem-solving (Lindblad, 2015). Employees may not feel comfortable with either extreme, and an
employee who likes to plan every minute of her day will quickly get frustrated in an organisation with
a low uncertainty avoidance dimension. Companies in financial sectors are less risk-averse and hence
may be less prone to avoid uncertainties. (E.g. Lehmann Brothers in 2008)

Long-Term Orientation

The long-term orientation dimension is associated with eastern culture and dates to the time of the
Chinese leader Confucius. It measures long-term values, such as perseverance and thrift, against
short-term values such as respect for tradition, fulfilment of social obligations and avoiding personal
embarrassment. Employees with a high measure of long-term orientation respond well to a hierarchy-
based organisational structure where leaders are highly respected. Employers with a low measure of
long-term orientation demonstrate personal stability and observe customs such as reciprocating favours
and gifts from others (Lindblad, 2015).

83 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

Case Study 6: Coca-Cola and cultural diversity

The Coca-Cola Company’s global diversity mission is to mirror the rich diversity of the marketplace
it serves and be recognised for its leadership in diversity, inclusion and fairness in all aspects of its
business, including workplace, marketplace, supplier and community, enhancing the Company’s social
license to operate.

Diversity is at the heart of Coca-Cola’s business. It strives to create a work environment that provides
all its associates equal access to information, development and opportunity. By building an inclusive
workplace environment, it seeks to leverage its global team of associates, which is rich in diverse people,
talent and ideas. Coca-Cola sees diversity as more than just policies and practices. It is an integral part
of who it is as a company, how it operates and how it sees the future.

As a global business, Coca-Cola’s ability to understand, embrace and operate in a multicultural world –
both in the marketplace and in the workplace is critical to its long-term sustainability and, specifically,
impacts its ability to meet its 2020 Vision People goals. Many people across the company continue to
work diligently to help Coca-Cola advance in its diversity journey and build its practices on diversity,
inclusion and fairness. The multinational also includes its associates in the process. Coca-Cola garners
their feedback through formal surveys and informally through their participation in its business resource
groups, various diversity education programmes and its Resolution Resources Programme, where
associates can work to resolve issues they face in the Coca-Cola Company.

Coca-Cola’s inclusive culture is defined by its seven core values: leadership, passion, integrity, collaboration,
diversity, quality, and accountability. The central promise at The Coca-Cola Company is to refresh the
world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference.
Two assets give it the opportunity to keep this promise – people and the brand.

The Coca-Cola Company leverages a worldwide team that is rich in diverse people, talent and ideas. As
a global business, its ability to understand, embrace and operate in a multicultural world, both in the
marketplace and in the workplace, is critical to its sustainability.

Coca-Cola’s diversity workplace strategy includes programmes to attract, retain, and develop diverse
talent; provide support systems for groups with diverse backgrounds; and educate all associates so that
they master the skills to achieve sustainable growth.

84
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

Representing consumers
Respecting
+ Valuing Differences + and markets where = DIVERSITY
Individuals
Coca-Cola does business

Coca-Cola works hard to ensure an inclusive and fair work environment for its associates, all of
whom undergo diversity training on a regular basis. Coca-Cola finds ongoing dialogue leads to better
understanding of its colleagues, suppliers, customers, stakeholders, and ultimately, to greater success in
the marketplace.

Source: Adapted from: The Coca-Cola Company Official website.

Questions

How might it be challenging for the Coca-Cola Company to manage leadership in diversity, inclusion
and fairness in all aspects of its business? How might this be difficult to achieve in a multicultural and
globally diverse environment? From the diagram provided above that illustrates a charter for Coca-Cola
to attain diversity, review the cultural elements that can help the company attain its goals.

Practice Questions

1. Why is culture important to an organisation’s diversity?

2. How can communication help in bringing diversity at work?
3. What is the importance of teams in diversity?
4. How may sensitivity training help overcome diversity challenges?
5. How do universalism and particuliarism affect culture in different societies?
6. How might specific and diffuse components affect diversity at work?
7. Contrast individualism and collectivism in Hofstede’s model.
8. Why should power distance be reduced and how is it achieved?
9. Compare Trompenaar’s model of individualism to that of Hofstede.
10. How might a company like Coca-Cola really need to favour cultural diversity?

Summary

It is important for managers to value cultural diversity in their organisations. Two important models
of cultural diversity are Trompennar’s and Hofstede’s dimensions of diversity. Trompenaar’s seven
dimensions of culture focus on seven dimensions: Universalism versus particularism, Individualism
versus communitarianism, Specific versus diffuse, Neutral versus emotional, Achievement versus
ascription, Sequential time versus synchronous time and Internal direction versus outer direction. The
five dimensions of Hofstede’s model are power distance, masculinity vs. femininity, long-term orientation
vs. short-term thinking, individualism vs. collectivism, and uncertainty avoidance.

85
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Impact of Culture on Workplace Diversity

References

Alpert, R.T. (2015) Cultural Diversity in the Workplace, Diversity Resources.

Hayutin, A., Beals, B., and Borges, E. (2013) The Ageing US Workforce, A chartbook of demographic
shifts, Stanford Centre on Longevity.

Labour Program (2013) Members of Visible Minorities in Canada, Government of Canada,

www//labour.gc.ca.

Lindblad, M. (2015) List of the Five Dimensions of Culture & How Each Affect Employee Behaviour,
Hearst Newspapers LLC.

Lombardo, J (2013) Cultural Diversity in the Workplace: Definition, Trends & Examples, Chapter 12,
Lesson 1, study.com.

Maddox, K.B. (2013) Rethinking Racial Stereotyping, Prejudice, and Discrimination, American
Psychologist Association.

Mason, W. and Sompayrac, J. (2015) Sensitivity training, Reference for Business, Encyclopaedia for
Business, 2nd edition.

MSG (2013) Intercultural Communication: The Hofstede Model, management study guide.com.

Patrick, H.A., and Raj Kumar, V. (2012) Managing Workplace Diversity, Issues and Challenges, DOI:
10.1177/2158244012444615

Provenmodels, (2014) Seven dimensions of culture. Accessed 4.13.2014.

Tangient (2015) Trompenaars’ Seven Dimensions of Culture, Tangient LLC.

http://sevendimensionsofculture.wikispaces.com.

Unicef (2015) Women’s participation in the workforce increasing, Malaysia, unicef.org.

86
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

7 The Foreign Worker in

Workplace Diversity
Introduction

An important aspect of workplace diversity is the foreign worker. Such a worker is defined as somebody
who comes from a different country to work in a host country. This was quite common in the past
where earlier colonists needed labour and they called for foreign labour through their own colonies. For
example, the British Commonwealth countries comprised 52 colonies and the United Kingdom could
find a pool of labour from its earlier dependencies. This practice worked out in areas like the military
or nursing and eventually spread to other areas, more particularly, where labour was scarce. This could
apply to catering services, working in retail companies, etc. This also occurred in France which invited
its own people living in its former colonies namely Algeria, Morocco and parts of the French-speaking
African nations.

Excellent Economics and Business programmes at:

“The perfect start

of a successful,
international career.”

CLICK HERE
to discover why both socially
and academically the University
of Groningen is one of the best
places for a student to be
www.rug.nl/feb/education

87 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

Foreign labour was needed in jobs that were lowly-valued by the local people. As the rich countries
progressed economically, there was an upward mobility in classes and jobs chosen by the local people
while lesser important jobs could be taken up by people coming from the developing world in quest for
better living in Europe or America where “the grass looked to be greener.” This perception still exists in
some poorer parts of sub-Saharan Africa where people want to flee poor living conditions and move to
Europe where they can be free from persecution, genocide and other ills of society. The impending war
issue in Syria has caused the displacement of millions of Syrians across the border. At the same time, it
has caused a lot of inconvenience to the neighbouring countries.

In a similar way, the scenario has affected the past colonial powers like England, France, Spain or Portugal,
the latter to a lesser extent. These countries that boasted high levels of economic prosperity are now
in dire difficulties with slow economic growth, high levels of unemployment and a more fragile social
structure with regards to the threat of terrorism. England and France were among the first nations to
start thinking critically of immigration by restricting entry to foreigners following campaigns made by
opposition parties that rallied with the dissatisfaction expressed by local people in terms of employment
opportunities. This measure might be in favour of the past colonial powers but has been the source of
illegal immigration from poor people who still put it in mind that Europe is still an Eldorado for them
in case if they cross the Old Continent’s borders. The problem faces directly Italy where people from sub-
Saharan Africa, in particular, Eritrea, flock to mainland Europe through this country. The same applies
to the Moroccan border that looks upon neighbouring Spain and where lots of illegal immigrants are
in the wait for better living standards.

Clearly, immigration has become an issue of contest in Europe or in the United States where the entry
of foreign people poses a problem. The USA offers a “green card” to attract people while Europe is more
in favour of selective immigration as a means of attracting talented labour and not unskilled labour. This
conversely affects the developing nations where there is a brain drain of talented people who are more
economically better off in their new country compared to their homeland.

The issue of foreign workers has an impact on diversity. Although, they might be looked down upon
by the home people as ‘invaders’ and potential job seekers, foreign labour can be both a necessity and
evil. Right-winged groups like the Front National in France and similar ones throughout Europe may
go against immigration but this might be needed. Some European nations like Germany or Italy have a
growing ageing population and they need young people for jobs that cannot be undertaken by the local
people. In such sectors, foreign labour is needed and adds to diversity in terms of talent and skills that
could be needed in Europe. An argument could be how to effectively manage foreign labour and not
think of exploiting it for meagre salaries and indecent work conditions.

88
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

The importance of migrant labour

The movement of people can be considered from different perspectives. Traditionally, people from poorer
nations leave their home country to work in richer environments. They can be termed as migrant workers.
Migrant workers are considered an economic utility, especially for secondary labour markets such as that
of long-term care. The dynamics of migrant workers across the globe are governed by interacting macro,
state level, and micro, personal level, factors. On the macro level immigration policies, historical and
current political and economic links between countries play a crucial part in such dynamics (Hussein
et al, 2012). There is also a reversal in worker movement where top managers from the rich countries
might in turn move to the emerging economies. The case mentioned in the next paragraph illustrates
the first tendency of immigration.

From the Commonwealth to the United Kingdom

An important aspect of foreign workers in United Kingdom’s history of immigration can be recalled
from the mass movement of people from Commonwealth nations-earlier dependencies or colonies of
the UK-to England in the 1960s. Earlier, the British government encouraged the enrolment of foreign
workers in the form of military assistance to their coloniser during the Second World War. Pioneers
from Mauritius assisted the British Infantries in Egypt, Sudan, Kenya and some other strategic locations
in Northern Africa.

In the 1950s and 1960s, the UK had often met labour shortages by recruiting from the Commonwealth,
countries formerly part of the British Empire (Hussein et al, 2012). In 1963 the Conservative Health
Minister, Enoch Powell, launched a campaign to recruit trained doctors from overseas to fill the
manpower shortages caused by National Health and Safety (NHS) expansion. Some 18,000 of them
were recruited from India and Pakistan. Powell praised these doctors, who he said, ‘provide a useful and
substantial reinforcement of the staffing of our hospitals and who are an advertisement to the world of
British medicine and British hospitals.’ Many of those recruited had several years of experience in their
home countries and arrived to gain further medical experience, training, or qualification. In 1968, the
recruitment of overseas doctors was fuelled again by the predictions of further medical shortages by the
Todd Committee, which recommended expanding medical schools (Jones and Snow, 2011).

Jones and Snow (2011) argue that exceptions to immigration controls were made for essential and well-
qualified staff, hence both nurses and doctors were exempt from the immigration controls imposed in
the 1960s. In general, the men and women who came to work in the NHS were welcomed throughout
this period of political agitation. Their professional status distinguished them from the mass of migrants,
most of whom were classified as unskilled. In spite of his later vocal opposition to black and Asian
immigration in general, Health Minister Enoch Powell championed the recruitment of overseas nurses
in the early 1960s.

89
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

As historian of the NHS, Charles Webster suggests, this apparent anomaly was perhaps because the
immigration of nurses not only “provided a plentiful supply of cheap labour, reduced wastage, and
undermined the shortage argument” but also ‘strengthened his hand in pressing for a strong line against
the nurses’ pay claim, which itself was his chief weapon in his wider campaign to induce colleagues to adopt
a more aggressive approach to the control of public sector pay (Jones and Snow, 2011). Immigrant nurses
were therefore an expedient means of providing political leverage. However, Alexis and Vydelingum
(2007) found that many ‘overseas’ or migrant nurses recruited to work in the UK National Health Service
(NHS) were initially motivated by desires to improve their status and prospects but were disappointed
to find that career progression is not so readily available in the less professionalised social care sector.

Focusing on older people’s care services (by far the largest element of the care sector), the difficulties
facing social care employers in the UK and the options taken up by some to recruit migrant workers
are frequently reported (Rubery et al 2011).

From rich countries to emerging economies

Another tendency might be the movement of top managers or executives to the East. The fact that China
has grown by more than 150% over the past fifteen years makes it become a prospective ground for
foreign managers. Consider Dubai as a top destination for business in the United Arab Emirates and see
how they are willing to accommodate foreign workers in their environment that could be considered
world class but stands well in the developing part of the world.

American online
LIGS University
is currently enrolling in the
Interactive Online BBA, MBA, MSc,
DBA and PhD programs:

▶▶ enroll by September 30th, 2014 and

▶▶ save up to 16% on the tuition!
▶▶ pay in 10 installments / 2 years
▶▶ Interactive Online education
▶▶ visit www.ligsuniversity.com to
find out more!

Note: LIGS University is not accredited by any

nationally recognized accrediting agency listed
by the US Secretary of Education.
More info here.

90 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

Chinese companies are hiring more and more western and western-trained executives – and at an
increasingly senior level. Ivo Hahn, the boss of Xecutive, a headhunting firm based in Hong Kong, has
placed 20 such individuals with mainland firms in the last year, compared with none at all the year before.
Diana Yang, at the Beijing office of Hewitt, a human-resources consultancy, says Chinese companies
have become more aggressive at hiring expatriates for top jobs as well as for technical positions. “The
Chinese have the will and the cash to attract western talent,” says James Harris, managing director for
China at Hays Executive, Britain’s biggest recruitment company (The Economist, 2006).

Top managers at western companies, on the other hand, had few incentives until recently to jump ship.
That they are starting to do so reflects two things. First, Chinese firms are becoming more respectable:
some, such as CNOOC, Baosteel and Lenovo, are among their industries’ global elite. Second, a growing
number of foreign managers, many of whom have worked in China for years, are excited about the
country’s future and want to stay.

Western multinationals are investing ever bigger hopes in emerging markets. They regard them as sources
of economic growth and high-quality brainpower, both of which they desperately need. Multinationals
expect about 70% of the world’s growth over the next few years to come from emerging markets, with
40% coming from just two countries, China and India. They have also noted that China and to a lesser
extent India have been pouring resources into education over the past couple of decades. China produces
75,000 people with higher degrees in engineering or computer science and India 60,000 every year (The
Economist, 2010).

India and foreign labour

Compared to China, India has beforehand allowed the migration of foreign executives to its economy. The
tragedy of Union Carbide (1984) points out the existence of foreign business in that important emerging
market. Nowadays, through the development of its information and communications technology (ICT)
sector, Indian companies are more open to western management ideas and bring their knowledge and
culture to their business. In the same way, India high power-distance culture is either an asset or a liability
for the foreign manager. A high power-distance culture means that workers prefer authoritative and
hierarchical forms of management. They also respond favourably to close supervision. Managers who
demonstrate a high “power figure” type of behaviour are more likely to gain the respect of subordinates.
Clear and direct orders are preferred. In order to enthuse and motivate workers, clear job descriptions
and detailed instructions are needed (Vedpuriswar, 2006).

There are interesting facts about Indians working abroad. Citehr.com reveals that Indians, although warm
welcoming to foreign labour are doing quite well abroad while having integrated the international workforce.

91
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

34% of MICROSOFT employees are Indians

28% of IBM employees are Indians
17% of INTEL employees are Indians
There are 3.22 Million Indians in America
38% of Doctors in America are Indians.
12% of Scientists in America are Indians.
36% of NASA employees are Indians

Source: Citehr.com

Case Study 7: Rich countries woo highly skilled migrants

Rich countries are increasingly competing to recruit highly skilled immigrants to meet labour shortages
in key industries like IT. But are poor countries losing out? While many countries are trying to limit
the number of asylum seekers permanently settled on their shores, they are simultaneously trying to
increase the number of people with specific skills and high levels of education and skills whom they
want to encourage to move there.

In Britain, for example, around two-thirds of foreign workers who came into the UK in 2002 (103,000
out of 160,000) are classified as being in professional or managerial occupations, a considerable increase
compared with 10 years ago. And while definitions of what constitutes “highly skilled” varies, using the
broad yardstick of being educated to degree level and above, increasing numbers of university graduates
from developing countries are heading for greener pastures abroad.

According to Professor Richard Black of the Sussex Centre for Migration Research, a substantial
proportion of African graduates now live outside the continent. One estimate suggests that 60% of
Gambia’s university graduates, 25% of graduates from Sierra Leone, and 10% from Kenya, are now
US residents.

Who is coming?

Highly skilled migration has always existed, of course. But until recently, it mainly consisted of high-
powered bankers and multinational company executives who were seconded from one rich country to
another. Now new sectors have become more prominent, and developing countries more important. The
IT industry, especially in its Silicon Valley heartland in the US, has become dependent on Indian and
Chinese software engineers. And the new workers are increasingly coming on a temporary or contingent
basis, even in professions like accounting, with shorter assignments abroad and no guarantee of a return.

92
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

Competing countries

According to Professor John Salt of University College London’s Migration Research Unit, competition
between countries over attracting skilled migrants has become more intense. The US and the UK have
created special immigration schemes to attract them, competing with existing schemes that have existed
for some years in Australia, Canada, and New Zealand.

In Germany, a new “green card” scheme has been introduced to recruit foreign IT specialists and to
train 250,000 domestic specialists by 2005. The new approach involves the governments working closely
with employers to work out where labour shortages exist, highly tailored to specific requirements by
industry – and then to fast-track admissions on a temporary basis.

California IT employers, for example, pushed hard for an expansion of the US H1B temporary visa
scheme, which at its peak admitted 193,000 workers per year. Less successful have been attempts to attract
entrepreneurs, with many countries offering free immigration for business people with assets over $1m.

Source: Adapted from: Schifferes, S. (2004) Rich countries woo highly skilled migrants, bbc.com.

93 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

Questions

Which category of foreign workers are needed in rich countries? Why are the skills of foreign employees
needed? What are the cost-benefit implications of bringing foreign workers to work in rich nations? How
does this situation affect the future of developing nations? What contribution might foreign employees
bring to workplace diversity in rich countries?

The contribution of foreign workers to host countries

Seven of the world’s ten richest economies by real gross domestic product (RGDP) per capita are in Asia
and the Middle East, and all have sizeable populations of foreign migrant workers (FMWs) that have
contributed greatly to growth. The proper handling of FMW involvement in an economy is crucial for
continued prosperity.

Three key facts are relevant to FMWs’ contribution to the success of these economies. First, the
phenomenon of relying on migrant workers is not new. At various times in history, fast-growing
economies have relied on migrant workers to exploit the momentum of the economic opportunities that
have come their way. Second, the high employment growth rates for the economies in question are a
recent phenomenon, as the rates have been lower in the past. And third, migrant population proportions
can drop sharply as illustrated by Kuwait, Qatar, and the United Arab Emirates (Tan, 2013).

Top 10 Economies by RGDP Per Capita and Migrants as Proportion of Population

Economy Rank Migrants as proportion of total Average Annual real GDP

population (2010) growth (2006–2010)

Qatar 1 74.2 16.6

Luxembourg 2 34.2 1.9

Macao, China 3 55.1 12.2

Singapore 4 38.7 6.6

Norway 5 9.9 0.8

Kuwait 6 76.6 2.6

Brunei 7 37.1 0.7

United Arab Emirates 8 43.8 3.2

United States 9 13.8 0.7

Hong Kong, China 10 38.8 4.0

Source: databank.worldbank.org

94
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

Contribution of foreign workers to diversity

As workforce demographics shift and global markets emerge, workplace diversity inches closer to
becoming a business necessity instead of a banner that companies wave to show their commitment to
embracing differences and change. Employees reap tangible and intangible benefits from workplace
benefits, not the least of which include respect from co-workers and business gains.

Mayhew (2015) states that a diverse workplace offers more than exposure to employees from different
cultures and backgrounds. Employees learn from co-workers whose work styles vary and whose attitudes
about work varies from their own. This is particularly true for employees within multigenerational work
environments. Traditional-generation workers learn new technology and processes from workers who
belong to the tech-savvy Millennial generation. Likewise, Generation X employees learn from exposure
to the assertive, go-getter work ethic typical of many Baby Boomers.

Complementing Singapore’s resident workforce with foreign workers

Singapore needs to have calibrated levels of immigration and foreign manpower. The improving
educational profile of Singaporeans will result in fewer workers who will take on lower-skilled jobs,
which are nonetheless still necessary to support higher-skilled and better paying jobs.

These include lower-skilled jobs in the construction sector which are necessary to meet its infrastructural
needs, as well as those in the eldercare and healthcare sector which will likely see an increase given its
ageing population. There will thus be a continued need for foreign workers to support and complement
its resident workforce, as well as to meet the social and healthcare needs of Singaporeans.

The Singapore government will elaborate more on the role played by foreign workers. It shall recognise
that no single strategy will be sufficient to address our demographic challenges. All three strategies –
supporting productivity improvements, encouraging greater resident labour force participation and a
calibrated foreign manpower policy – must be used in combination to help offset the natural decline in
our citizen workforce (MTI Singapore Occasional Paper, 2014).

Acculturation: Thinking of Diversity and Cohesion with foreign employees

Acculturation is a process in which members of one cultural group adopt the beliefs and behaviours of
another group. Although acculturation is usually in the direction of a minority group adopting habits and
language patterns of the dominant group, acculturation can be reciprocal – that is, the dominant group
also adopts patterns typical of the minority group. Assimilation of one cultural group into another may
be evidenced by changes in language preference, adoption of common attitudes and values, membership
in common social groups and institutions, and loss of separate political or ethnic identification.

95
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

Acculturation is the phenomenon that occurs “when groups of individuals having different cultures come
into continuous first-hand contact with subsequent changes in the original culture patterns of either or
both groups” (Redfield, Linton, & Herskovits, 1936). Recent research identified a bi-dimensional process
of acculturation characterised by migrants or host society members showing varying levels of affinity
towards their own culture, without being affected by their relationship with the new culture encountered
(Berry, 2005; Navas et al., 2005).

The relevance of multiculturalism-Three perspectives

The New Dictionary of Cultural Literacy (2005) describes multiculturalism as the view that the various
cultures in a society merit equal respect and scholarly interest. It became a significant force in American
society in the 1970s and 1980s as African-Americans, Latinos, and other ethnic groups explored their
own history.

Three interrelated, but nevertheless distinctive, referents of multiculturalism and its related adjective
multicultural which can be distinguished in public debate and discussion are: the demographic-
descriptive, the ideological-normative and the programmatic-political.

96 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

The demographic-descriptive usage occurs where multicultural is used to refer to the existence of
ethnically or racially diverse segments in the population of a society or State. It represents a perception that
such differences have some social significance-primarily because of perceived cultural differences though
these are frequently associated with forms of structural differentiation. The precise ethnic groupings
which exist in a State, the significance of ethnicity for social participation in societal institutions and
the processes through which ethnic differentiation is constructed and maintained may vary considerably
between individual States, and over time (Inglis, 1995).

In the programmatic-political usage multiculturalism refers to specific types of programs and policy
initiatives designed to respond to and manage ethnic diversity. According to Inglis (1995), it was in this
usage that multiculturalism first gained currency after it was recommended in the 1965 Report of the
Royal Commission on Bilingualism and Biculturalism. This Report recommended that multiculturalism
replace the bicultural policy based on the British and French Charter groups around whom policies for
ethnic diversity in Canadian society had been organised for over a century. Since then, its usage has
extended rapidly to encompass the demographic-descriptive and the ideological-normative usage.

The ideological-normative usage of multiculturalism is that which generates the greatest level of debate
since it constitutes a slogan and model for political action based on sociological theorising and ethical-
philosophical consideration about the place of those with culturally distinct identities in contemporary
society (Inglis, 1995). Multiculturalism emphasises that acknowledging the existence of ethnic diversity
and ensuring the rights of individuals to retain their culture should go hand in hand with enjoying full
access to, participation in, and adherence to, constitutional principles and commonly shared values
prevailing in the society. By acknowledging the rights of individuals and groups and ensuring their
equitable access to society, advocates of multiculturalism also maintain that such a policy benefits both
individuals and the larger society by reducing pressures for social conflict based on disadvantage and
inequality. They also argue that multiculturalism is an enrichment for the society as a whole. The close
parallels between this ideological-normative usage of multiculturalism and the United Nations’ views
on cultural diversity are clear.

The move to cosmopolitanism

Jagannath (2013) states that in today’s society there is a much needed urban cultural shift from just being
a multicultural society to be able to adapt to a more  cosmopolitan mind-set, particularly in western
societies where people have greater access to both interact in a multicultural manner and therefore gain
an opportunity towards being cosmopolitan.

Further, advances  of globalisation have promoted a cosmopolitan view of the world, where travel,
access to people of  divergent cultures and diversity have largely risen throughout  the world but a
cosmopolitan society to some extent is a vision that has still not been attained or fulfilled in most societies
(Jagannath, 2013).

97
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

Insight: France’s view of selective immigration

Below is provided an insight into the 2006 French government policy on immigration. The text has
been adapted from the print edition of “The Economist”. It illustrates how France wants to deal with
new immigration practices that were both accepted and contested by diverging views from local and
foreign workers.

“If certain people don’t like France, they shouldn’t hesitate to leave.” With this echo of a notorious National
Front slogan, Nicolas Sarkozy, the French interior minister, transformed the immigration bill that he put
before parliament this week into an exercise in populism. But behind the rhetoric is a sensible change,
towards a managed, high-skilled, demand-led immigration policy.

Until the mid-1970s, most immigrants to France came to work. Since the law was tightened in 1974, the
inflows have changed. Today, only 7,000 permanent workers arrive a year, down from over 170,000 in the
late-1960s. Three-quarters of legal entrants to France are family-related: spouses, children and sometimes
extended families of those already in the country. France has a low proportion of skilled immigrants.

Mr Sarkozy’s bill aims to reverse this trend, by introducing selective immigration. There will be yearly
targets for three categories of incomers: workers, students and families. Skilled migrants will be
encouraged through a new three-year ‘talent’ work permit. The bill includes measures to encourage foreign
students. But it also requires newcomers to take lessons in the French language and civic education; it
seeks to control family-related immigration, by clamping down on bogus marriages, and tightening up
the rules to ensure that those bringing in a family have the means to pay for them; and it cracks down
on illegal immigration by scrapping the automatic right to stay, granted after ten years in France illegally,
and stepping up deportations.

Mr Sarkozy is unapologetic about linking France’s social troubles, including last autumn’s suburban riots,
to immigration and the difficulty of integrating second-generation children. To accusations of mean-
mindedness, he replies: ‘It is not a mark of generosity to create ghettos at the gates of our big towns, where
there is only hopelessness and, beyond that, crime.’ He argues that, under the pretext of protecting jobs
at home, France has created a system that lets in only those who have neither a job nor any useful skills.

In many ways, Mr Sarkozy is simply following the practice of other countries, notably Australia, Canada
and Switzerland, as well as Britain and the Netherlands. In each case, the policy is based on a recognition
that there is no such thing as zero immigration, and that a managed, skills-based immigration policy
will not only control inflows but also bring benefits to host countries.

Source: The Economist (2006) France and immigration: Let the skilled come.

98
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

Conclusion

This chapter covered a major aspect of workplace diversity by focusing on the foreign worker. Europe
favoured multiculturalism by accepting the foreign worker who was, in turn, subject to acculturation
where he decided either to abide by the rules and customs of the new country or to retain his culture
while living in a supposedly secularised Europe-although religious values still predominate over many
countries. It is a known fact that the foreign worker adds to diversity with regards to his skills. Rich
countries are more favourable to having highly-educated and skilled workers than relying on the unskilled
ones. If skilled workers go through the normal immigration route with possibilities of long-term residence,
this might not be the case for the unskilled ones who, unfortunately, have recourse to illegal immigration
and its impending consequences.

Rich countries are now tightening their barriers to entry thinking that problems linked with hiring foreign
workers can be a threat to jobs in their economies affected by sluggish growth. On the other hand, there
will still be the need to have foreign labour in emerging economies and rich nations where workplace
demographics state that populations will get older and need to be replaced by foreign workers. Foreign
employees at work breeds notions of hatred and racism and they might themselves suffer from social
exclusion. This can exacerbate the problem of integration and create long-term irreparable damages at
the community level.

Join the best at Top master’s programmes

• 3
 3rd place Financial Times worldwide ranking: MSc
the Maastricht University International Business
• 1st place: MSc International Business
School of Business and • 1st place: MSc Financial Economics
• 2nd place: MSc Management of Learning

Economics! • 2nd place: MSc Economics

• 2nd place: MSc Econometrics and Operations Research
• 2nd place: MSc Global Supply Chain Management and
Change
Sources: Keuzegids Master ranking 2013; Elsevier ‘Beste Studies’ ranking 2012;
Financial Times Global Masters in Management ranking 2012

Maastricht
University is
the best specialist
university in the
Visit us and find out why we are the best! Netherlands
(Elsevier)
Master’s Open Day: 22 February 2014

www.mastersopenday.nl

99 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

Practice Questions

1. Why is the foreign employee important in workplace diversity?

2. Discuss the movement of foreign employees from the Commonwealth to former European
powers? What was the implication behind it?
3. What are the challenges faced by the foreign worker in a different country?
4. How might foreign workers contribute to diversity in Qatar or Singapore?
5. How is a skilled foreign worker important in workplace diversity?
6. What is the relevance of multiculturalism at work?
7. What is selective immigration and how does it apply to France?
8. What is the importance of acculturation for foreign employees?
9. What could be the risks of a policy of social inclusion regarding foreign employees?
10. Briefly explain the ideological-normative usage of multiculturalism as a slogan and model
for political action.

References

Alexis, O. and Vydelingum, V. (2007) Engaging with a new reality: experiences of overseas minority
ethnic nurses in the NHS. Journal of Clinical Nursing 16 (12): 2221–2228.

Berry, J.W. (2005). Acculturation: Living successfully in two cultures, International Journal of Intercultural
Relations, 29(6), 697–712.

Cite.hr (2010) Interesting facts about Indians, citehr.com.

Hussein, S., Stevens, S. and Manthorpe, J. (2012) Migrants’ motivations to work in the care sector:
experiences from England within the context of EU enlargement. European Journal of Ageing.

Jagannath, R. (2013)The Need For Cosmopolitanism In Multicultural Societies, Urban Times,

7th July 2013.

Inglis, C. (1995) Multiculturalism: New Policy Responses to Diversity, Management of Social

Transformations (MOST) – UNESCO, Policy Paper – No. 4.

Mayhew, R. (2015) Why Is Diversity in the Workplace Important to Employees? Chron.com.

MTI Singapore (2014) Occasional Paper on Population and Economy, Ministry of trade and Industry,
Singapore.

New Dictionary of Cultural Literacy (2005) Third Edition, Houghton Mifflin Company.

100
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Foreign Worker in Workplace Diversity

Redfield, R., Linton, R., & Herskovits, M.J. (1936).Memorandum for the Study of Acculturation, American
Anthropologist, 38(1), 149–152.

Rubery, J., Hebson, G., Grimshaw, D., Carroll, M., Smith, L., Marchington, L., Ugarte, S. (2011) The
Recruitment and Retention of a Care Workforce for Older People, Manchester, University of Manchester.

Schifferes, S. (2004) Rich countries woo highly skilled migrants, bbc.com.

Snow, S., Jones, E. (2011) Immigration and the National Health Service: putting history to the forefront,
history and Policy.org.

Tan, R. (2013) The role of foreign migrant workers in several economic successes in Asia and the Middle
East, Asia pathways.

The Economist (2006) Management in China; Go east, my son, The Economist, 10th August 2006.

The Economist (2010) Special Report: Innovation in emerging markets, the world turned upside down,
The Economist, 15th April 2010.

Vedpuriswar, A.V. (2006) Trends in management, The Hindu, 7th March 2006.

101 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

8 Race Issues in
Workplace Diversity
Introduction

If men are born different, they will evidently find out differences among themselves although the broad
claim is that “men are all created equal” voiced out by Thomas Jefferson in the US Declaration of
Independence. Race is a visible aspect of diversity and the first one upon which people can discriminate
easily. In this textbook covering gender diversity (Chapter 2), the plight of Rosa Parks in the Montgomery
bus is a clear call of discrimination based on gender very similar to Mahatma’s Gandhi blows endured
from a White bus conductor in South Africa during the early years of the past century.

Racial discrimination is common and may be sometimes voiced as “crime of ordinary racism” if this is
directly translated from the French term “crime de racisme ordinaire.” Such a thing is common everywhere
with terms used as “black” and a related number of similar terminologies used sometimes openly or
discretely. Books in the 1950s mentioned the term ‘negro’ to describe people of African descent and this
is no more acceptable in today’s context.

The fundamental question is that black people are the first to suffer from discrimination because of their
physiological differences. Taking into consideration their ethnic ancestry, their tribal existence and the
fact that Africa is still the poorest continent in the world, racism is common when such people work
in foreign lands and companies. The same affects people living in countries that were colonised by the
European powers and dominated by religious influences.

Racism does not limit itself to a black/white encounter at work or society. Several cultures do clearly suffer
from racism. The Jews, for instance, feel a certain level of insecurity in Europe and they have historically
subject to racism as in Nazi rule during World War II period. Stigmas of hatred exist even today like
the “anti-Semitism.” This can also apply to minorities in countries like Iraq or Syria where people face
persecution. Other examples could come from almost every country where people are discriminated
on the basis of race.

Yet, race adds to the diversity of the workers. Having different races together ensures that companies
favour the integration of all people of the community while they respect their differences. Employing
people of different races shows that the company is an equal opportunities employer and this adds to its
credibility. By opening up doors to different races, companies can claim to be multicultural and further
multinational enterprises which are a symbol when it comes to thinking of different races at work.

102
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

Racial prejudices are strong however. They mighty crop up when minorities do not feel ‘included’ within
the firm. The issue can be exacerbated when people are hired or recruited singly on the basis of race.
This, in turn, raises concern from other employees and calls for affirmative action. All over the world,
companies are cautious of being treated as ‘racists’ with regards to their recruitment practice. By allowing
other people of different races to get aboard, they overcome the problem of racial prejudices.

This chapter focuses on racial issues from various perspectives. Firstly, it delves into the racial problems
and barriers affecting countries earlier in the last century. It reviews the dark period of apartheid which
kept South Africa away and “segregated” from the rest of the world. It explores the concept of Black
Economic Empowerment in the same country and purports how and why racial prejudices should be
overcome to better espouse diversity at the workplace.

A brief account of Apartheid in South Africa

The book “Racism and Apartheid in South Africa” (Unesco Press, 1974) explains how apartheid was
implemented in South Africa. When the Nationalist Party came to power in 1948, post-war nationalism
was preparing the way for independence in most African countries. These currents naturally influenced
Africans in South Africa. The groundwork for apartheid had been prepared by a long period of settlement
by Europeans which the war years had consolidated, although they also helped to call the whole system
in question. Nationalist Party policy, based on apartheid and the continuation of white domination,
appealed to some idealists who could not stomach African equality but hoped for a way out of the
impasse that would allow both separation and equality. The party promised the rural white population
that more attention would be paid to the problems of agriculture; to the poor whites in towns it promised
further restrictions on black competition; and to all Afrikaners, urban and rural alike, it promised the
end of British supremacy.

Apartheid is an Afrikaans word meaning separateness. The government has recently shown a preference
for the term ‘separate development’. The apartheid policy involved the following:

The consolidation and extension of legislation governing the separation of blacks, whites and Coloureds.
Bringing indirect rule via the chiefs and traditional special structures up to date in such a way as to
inhibit the rise of an African nationalism. Emphasis on Afrikaner economic and social control.

Racial separation through the medium of separate social institutions (language, culture, education)
controlled directly by the government or through the selective use of State finance.

To ensure the continuation of white supremacy, while at the same time controlling the pace and direction
of African nationalism.

103
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

To guarantee the expansion and competitiveness of South African business (Afrikaner in particular) by
means of a lowly paid, docile and highly mobile reserve of African workers.

Zion (2013) points out the difference between apartheid and racism.

Apartheid is viewed as an official form of racial segregation formerly practiced in the RSA involving
legal and economic discrimination against non-Whites. A policy or practice of segregating groups. The
condition of being separated from others- segregation. The policy of strict segregation and political and
economic discrimination against non-Whites practised (past) in the republic of South Africa.

A social policy of racial segregation involving political and economic and legal discrimination against
people who are not Whites;  the former official policy in South Africa. Apartheid is a crime against
humanity: Ironically, if there are no people then that crime cannot be perpetuated as we see in the
Orania case.

Need help with your

dissertation?
Get in-depth feedback & advice from experts in your
topic area. Find out what you can do to improve
the quality of your dissertation!

Get Help Now

Go to www.helpmyassignment.co.uk for more info

104 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

Zion (2013) relates racism as views practices and actions reflecting the belief that humanity is divided into
distinct biological groups called races and that members of a certain race share certain attributes which
make the group as a whole less desirable, more desirable, inferior or superior. There is no distinction of
the terms: Racial discrimination and ethnic discrimination and superiority based on racial differentiation
is scientifically false, morally condemnable, socially unjust and dangerous, and there is no justification
for racial discrimination, in theory or in practice anywhere.

Racism: An Ongoing Issue in the United States

Coming to the United States, racism is considered as an ongoing matter in Daily life although this stems
from some past history in the most powerful nation of the world. In 1951, more than half a century ago,
the most basic dreams of African Americans were deferred. Segregation was mandatory in the old South.
Discrimination was legal everywhere in America, whether in housing, education, or employment. Blacks
were not just separated, but isolated, marginalised, restricted to the worst jobs and most dilapidated
neighbourhoods, the most dismal schools.

For many, the racism just sagged, like a heavy load. It destroyed hope that hard work would be rewarded.
The deferred dreams of that era seldom produced explosions, because the state had a very efficient system
of terror. Blacks who resisted were likely to be lynched, jailed, or otherwise destroyed (Kuttner, 2014).

It is a testament to sheer grit, tenacity and courage that large numbers of blacks managed to get educations,
raise families, start businesses, enter professions and demand inclusion in civic life at all.

Driver (2014) stresses that racism is so ingrained in the American experience that no one who has grown
up here is free of it – white, black, or anyone else. Until we acknowledge that, describe it, and share
it across the racial divide we are not free. The legacy of slavery is still costing some blacks their lives,
others their livelihoods, and most their full measure of dignity. As for us whites, that legacy, usually
unacknowledged, costs us our full measure of honesty and leaves us woefully unprepared for the end of
white privilege that lies in our future no matter what.

Brooks Thistlethwaite (2015) argues that racism is a delivery system for unjust political and economic
power. Racism, defined as racial prejudice allied with political and economic power, is a widespread,
historically rooted system.

Racism as a system of prejudice backed up with power is how white Americans have accrued economic
privilege, and sustained that privilege through divisive politics. Ironically enough, many white Americans
fail to see that this racist political privilege mostly delivers economic benefits to the actual ‘powerful
on their thrones’ and facilitates an economic strangle-hold on everybody else. But with ‘everybody else’
divided by race and class, no coherent political challenge can be mounted.

105
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

Millennials and Racism

The fact that millennials perceive themselves as uniquely tolerant may make them more likely to practice
or accept discriminatory behaviour. “A representative panel of Americans interviewed immediately before
and after the election of Barack Obama reveals a roughly 10 percent decline in perceptions of racial
discrimination, Nicholas A. Valentino and Ted Brader (2011), wrote in a 2011 in the journal Public
Opinion Quarterly.”

“But the dramatic change in perceptions was clearly symbolic. Valentino and Brader (2011) found that
‘declines in perceived discrimination were associated with increases in negative opinions of blacks and
heightened opposition to both affirmative action and immigration.” A large body of research supports
this finding. For instance, a 2009 study by Vincent Hutchings “scant evidence of a decline in the racial
divide” from 1988 to 2008 on policies that would alleviate racial inequality. Even more startling, Hutchings
(2009) noted, “Younger cohorts of whites are no more racially liberal in 2008 than they were in 1988.” 

Mach (2014) states that in real life, there is no such thing as a “Not-Racist” – just a whole lot of people
like us who are trying to navigate the complex problem of American racism. Knowing this, our job as
people who care about these issues is to educate others with more compassion and less hatred. Millennials
already have a more progressive outlook on race than our predecessors – to make a serious impact, it’s a
more progressive look on racism that we’ll need. In a survey, 91% of 18–24 year olds strongly believe in
racial equality, and 73% of them think that having “open, constructive conversations about bias would
help people become less prejudiced.

The symbolism associated with the election of the first Black president certainly represents a milestone
in American history. Right up until election night, many people thought such a day would never arrive
in this country. According to Hutchings (2009) divisions between Blacks and Whites on explicit – and
some implicit – racial policy matters have not declined significantly in the last twenty years. Although
White supporters of Barack Obama are more liberal than other Whites, they remain significantly less
supportive of, and less likely to prioritise, liberal racial policies compared to African Americans. In short,
it is simply too soon to reach firm conclusions about the meaning of the Obama presidency (Hutchings,
2009). It can however be concluded with some confidence that, at least for now, the racial perspectives
of White and Black Americans in the important domain of politics have not begun to converge.

106
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

Racial discrimination in Europe: Who are the most affected?

The manifestations of discrimination in employment vary depending on a number of factors, often closely
linked with the national and local contexts, the population most likely to fall victim to discrimination in a
given context, the education and skill-level of the individual, the degree of vulnerability of the individual
as well as whether trying to access the labour market or already within the work force, among others.
Pfohman et al (2013) identify the classes of employees who are more vulnerable to racial discrimination
based on their report for the European Network against Racism (ENAR) Shadow report.

Roma and Travellers

Roma and Travellers are identified the most consistently across the national Shadow Reports as victims
of labour market discrimination on the ground of ethnicity. Moreover, Roma women are also said to
suffer multiple disadvantages. They have a disproportionate share of work in the family and have limited
access to day-care institutions for their children.

Muslims

Among those experiencing discrimination on the ground of religion or belief, Muslim people (and
especially Muslim women) tend to experience the most severe labour market discrimination, as evidenced
by the Shadow Reports of Austria, Belgium, Bulgaria, the Czech Republic, Croatia, Finland, France,
Germany, Greece, Italy, Lithuania, Luxembourg, the Netherlands, Poland, Spain, Turkey and the UK.

Brain power By 2020, wind could provide one-tenth of our planet’s

electricity needs. Already today, SKF’s innovative know-
how is crucial to running a large proportion of the
world’s wind turbines.
Up to 25 % of the generating costs relate to mainte-
nance. These can be reduced dramatically thanks to our
systems for on-line condition monitoring and automatic
lubrication. We help make it more economical to create
cleaner, cheaper energy out of thin air.
By sharing our experience, expertise, and creativity,
industries can boost performance beyond expectations.
Therefore we need the best employees who can
meet this challenge!

The Power of Knowledge Engineering

Plug into The Power of Knowledge Engineering.

Visit us at www.skf.com/knowledge

107 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

Moreover, existing stereotypes reinforce negative images of Muslims as a threat to society. Muslim men
are perceived as “backwards” and Muslim women wearing headscarves are considered ‘oppressed’. Such
imagery has been strengthened in a number of EU Member States by parties like the Golden Dawn in
Greece or the True Finns in Finland, among others.

People of African descent/Black Europeans

According to the Shadow Reports of the UK, Ireland and Bulgaria, Black people experience more
discrimination based on their skin colour. For instance in Ireland, the results of the Special 2010 Equality
Module of the Quarterly National Household Survey showed that discrimination is most experienced
by Black Africans and Ethnic Minority EU individuals.

South Africa’s Broad-based Black Economic Empowerment (B-BEEE)

Broad-Based Black Economic Empowerment (B-BBEE) aims to ensure that the economy is structured and
transformed to enable the meaningful participation of the majority of its citizens and to further create
capacity within the broader economic landscape at all levels through skills development, employment
equity, socio economic development, preferential procurement, enterprise development, especially small
and medium enterprises, promoting the entry of black entrepreneurs into the mainstream of economic
activity, and the advancement of co-operatives (The Economic Development Department, 2015). Black
economic empowerment – or broad-based black economic empowerment, as it is technically known –
is not affirmative action, although employment equity forms part of it. Nor does it aim to take wealth
from one group and give it to another. It is essentially a growth strategy, targeting the South African
economy’s weakest point: inequality (South Africa Info, 2015).

Black economic empowerment is an important policy instrument aimed at broadening the economic base
of the country – and through this, at stimulating further economic growth and creating employment.
B-BBEE needs to be implemented in an effective and sustainable manner in order to unleash and
harness the full potential of black people and to foster the objectives of a pro-employment developmental
growth path.

Broad-Based Black Economic Empowerment (B-BBEE) is the South African Government’s set of policies
intended to bring about the involvement or participation of previously disadvantaged communities
(PDCs) into the mainstream economy. The definition of PDCs is people of colour, women of all races,
and the disabled (UKTI, 2015).

108
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

The Government is seeking to achieve B-BBEE by:

• increasing the number of PDCs who manage, own and control businesses,
• facilitating the ownership and management of such businesses by communities, workers and
other collective enterprises,
• boosting human resource and skills development,
• achieving equitable representation in all categories and levels of the workforce,
• promoting preferential procurement which would involve the purchase of goods and
services with a strong B-BBEE score,
• encouraging investment in enterprises that are PDC-owned or managed.

Case Study 8: Black economic empowerment has not worked well. Nor will it end soon

The controversy is one of many to dog the Africa National Congress (ANC) policy of ‘black economic
empowerment’ (BEE). When apartheid ended in 1994, the ANC promised to make black South Africans
richer. To this end, it has promoted the transfer of stakes in white-owned businesses to a new class
of black investors. Change at the top, it was claimed, would foster change further down by removing
blockages to the hiring and promotion of blacks.

Few blacks had been able to accumulate capital under apartheid, so stakes were typically sold at a
discount and financed by loans, often from the companies themselves, many of which judged it wise to
woo influential black shareholders. The transfers were originally voluntary, but the ANC, impatient at
the slow pace of change, now uses state power to speed them up.

One of the accelerators is the award of licences in mining, telecoms and other regulated sectors. If a
firm is not sufficiently ‘empowered’ – i.e., if too few of its shares and jobs are in black hands – it will not
win or retain an operating licence. State-backed lenders favour black-owned businesses. State-owned
enterprises in transport and energy favour black-owned suppliers.

Various laws add to the pressure. The Employment Equity Act of 1998 obliges biggish firms to try to make
their workforces racially ‘representative’. Those that employ more than 50 people are required to report
at least every other year on their progress towards making their staff 75% black, 10% coloured (mixed
race), 3% Indian, and so on, at every level from shop floor to boardroom. Failure to show ‘reasonable’
efforts at compliance can result in fines of up to 900,000 rand ($97,000).

Businesses with an annual turnover above 35m Rand are also expected to obey a 2003 act which called
for ‘broad-based BEE’. This set targets for black ownership as well as the promotion and training of black
workers. Private firms can bolster their empowerment rankings by buying from black-owned suppliers
or by helping to set them up.

109
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

Not going anywhere

The lot of poorer blacks, however, has not improved much. Many are frozen out of the workplace
altogether. The unemployment rate among blacks is 28.5%, compared with 5.6% for whites. If those
who want work but have given up looking for it are included, the jobless rate is a whopping 41.6% for
blacks compared with 7.5% for whites.

Some believe the policy has been essential, if flawed. ‘The reality is that without BEE there would not have
been the same level of black participation in the economy,’ says Martin Kingston of Rothschild, which
advises companies on BEE. But the gains must be weighed against the policy’s unintended consequences.

Pitifully few black South Africans have grown rich by creating entirely new businesses, perhaps because it
seems so much easier to make money by acquiring stakes in existing firms. The collapse in stock prices in
2008 left many would-be tycoons with assets that were worth less than the loans taken out to buy them.

In BEE deals, political connections often matter more than business skills. A costly bureaucracy has grown
up to enforce racial targets, which even black-owned firms have to contend with. Posts are left vacant
for want of qualified black staff. Some businesses re-employ white professionals as freelance consultants
to plug skills shortages without falling foul of the law.

110 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

The binding constraint on greater black participation in the economy is education, says Lucy Holborn
from the South African Institute of Race Relations, a think-tank that has called for BEE to be scrapped.
The proportion of professionals who are black is 36%, fairly close to the share of degrees held by blacks,
which is around 40%. But that falls short of the 75% share of the total workforce who are black. It is no
good setting quotas if there are not the skilled workers to fill them, says Ms Holborn.

Few business folk or politicians have echoed the call to junk BEE. The ANC is not about to lose power
and no sensible business wants to offend it. Far from scrapping BEE rules, the government is seeking
stiffer penalties for firms that flout them.

Source: The Economist (2013) Fool’s gold, 27th April 2013

Questions

What was the threat affecting Blacks in South Africa especially when they were not empowered after
apartheid? Why is a lack of education a binding constraint for the achievement of Blacks in South Africa?
What contradiction is there between companies seeking qualified Black people and the government’s
threat to those companies not adopting it?

Overcoming racial discrimination at work

Nicholson (2012) states that although a good portion of people do not want to admit it, racism and
discrimination still take place today. In fact, they are still pretty big issues. Societies have made leaps and
bounds since the school of thought from the past, but there is still a long way to go. One of the areas
where people are struggling with racism is in the workplace. This is unfortunate since this is where most
of us spend the majority of our day. When someone faces racism in the workplace, it can really start to
take a toll on their work, their health and their overall attitude.

Nicholson (2012) suggests a series of steps where there might be some affirmative action to combat
racism at work.

Be Part of the Solution

As a member of the office and a co-worker, one has a good deal of power. If an employee is not the one
dealing with racist issues first-hand, then he should make sure that he is doing what he can to combat
it. If there is someone in office that makes racist jokes and claims they are ‘light-hearted’ and have
no malicious intent, one should not laugh. When people make these kinds of jokes, they are looking
for attention and a laugh from fellow co-workers. There is no need to participate. Instead, one should
pretend like having no idea what they are talking about or that the respected employee just simply does
not understand the joke. A blog post from Penelope Trunk suggested asking this particular person to
explain the joke. This combats the issue without causing a direct confrontation.

111
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

Discuss the Issue First

If somebody experiences racism in the workplace, there is a need to talk to the offenders them first.
As stated earlier, they may not be aware of the fact that they are hurting the person. By addressing the
issue right off the bat, a trustworthy should tell person that what they are saying is wrong and that it is
actually bothering you. By saying nothing, in a way, one encourages a person to continue.

Refer to the Boss/Manager/Supervisor

If addressing the issue does not seem to work and the righteous employee has made a true attempt to tell
this person how they are offending him, then it is time to take action. No one should have to deal with
racism in the workplace and the wrongful person needs to be told that what he is doing is absolutely
wrong and perhaps illegal. No matter what the degree, racism is racism and there is no place for it in the
workplace – or anywhere really. Be sure you yourself are not engaging in this inappropriate behaviour.

Affirmative action

The Canadian Union of Public Employees (CUPE) forwards a charter to combat racism at work. CUPE
(2015) maintains that it must continue to build and maintain solidarity with workers in developing
countries to fight the corporations and international financial institutions that exploit workers. In
particular, it must fight the federal government’s current plan to give the World Trade Organisation
(WTO) the power to dictate Canada’s social and economic policies, undermine our public services, and
increase the exploitation of workers around the world. In providing education and tools to its members
about the dangers in this latest round of trade talks, we must expose the racist policies of the WTO, the
World Bank and the International Monetary Fund, and their role in perpetuating racist employment
practices on a global scale.

A Charter to develop anti-racism education for members, leaders and staff

We must continue to develop courses to help all members understand the systemic and class-based
nature of racism. In particular, the union should focus on countering the myths that sustain racism and
divert attention away from the real cause of the problems we are facing (for example, that immigration
is a threat to our member’s job security and the cause of the economic problems we now face). We must
show our members that at the root of racism is an unfettered, globalised, free market system that profits
by exploiting all workers and super-exploiting some.

We must continue to integrate an anti-racism component into all of our campaigns and our education
programmes into our training programmes for shop stewards, and all our leadership development
courses, for example. We must take every opportunity to build solidarity and sensitise members about
the nature, prevalence and destructive effects of racism in the workplace.

112
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

The union must also develop anti-racism training and materials for leadership and staff. This anti-racism
training should include how to respond quickly and effectively to complaints about workplace racism.
It should emphasise handling problems using an activist approach, rather than a strictly legal approach.
We want employers to feel immediate pressure to remedy situations of racism, instead of doing nothing
until complaints run their course through a grievance or complaint procedure.

Source: CUPE (2015)

Conclusion

Racial issues are still common at the workplace. Race is one of the visible aspects of workplace diversity
where the individual can be discriminated in terms of colour. In direct discrimination, it is usually the
concept of colour skin, ethnic belonging and physical make-up that can be the first elements used to
discriminate people. Globally, Black people suffer a lot in terms of racial discrimination. This chapter
focused on two important geographical locations, namely the USA and Europe, to speak of racial
diversity although racial discrimination is common in almost every country in the world. Next comes
the issue of indirect discrimination where jobs might be reserved for a family or kin, activities may be
more appropriate to one type of people to another one, governmental or power positions are implicitly
reserved for one category of people.

113 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

South Africa’s Broad-based Black Economic Empowerment is a salutary measure to provide equal
opportunities at work to the Black majority of the country long time characterised by the apartheid
regime. The opening of South Africa to all people is a message sent to the world explaining that racial
discrimination does not have its say at work or in a modern or civilised society. To combat racial
discrimination, employees must themselves be advocates of affirmative action for racial inclusion.
Practical examples including a charter for such action is briefly described in this chapter.

Practice Questions

1. Why is racism a hot topic in workplace diversity?

2. How far can it be said that racism is implicit at work?
3. How has the racism issue evolved during the Obama administration as from 2008?
4. Who are the most racially discriminated people in Europe?
5. What is the meaning of Broad-based black economic empowerment?
6. How far black empowerment has been successful in South Africa?
7. Why is there is a need to have affirmative action on racial issues at work?
8. What is the importance of a charter referring to racial diversity at work?
9. What are the benefits of racial diversity at work?
10. How can you as an employee become an advocate of racial diversity?

References

Brooks Thistlethwaite, S. (2015) Huffington Post, 30th November 2015.

CUPE (2015) Challenging racism in the workplace, Canadian Union of Public Employees.

Driver, T. (2014) Who wants to talk about that? Huffington Post, 12th November 2014.

Hutchins, V.L (2009) Change or more the same? Evaluating racial attitudes in Obama era, Public Opinion
Quarterly, Vol. 73, No. 5 2009, pp. 91.

Kuttner, R. (2014) Still an American Dilemma, Huffington Post, 12th July 2014.

Mach, R.C. (2014) Millennials and Racism: How We Can Change the Discussion, Huffington Post, 23rd
June 2014.

Nicholson, N. (2012) How to deal with racial issues at the workplace, sparkhire blog.

Pfohman, S., Fernandez, C., and Siklossy, G. (2013) Racism and discrimination in employment in Europe,
ENAR Shadow Report 2012–2013.

114
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Race Issues in Workplace Diversity

Racism and apartheid in Southern Africa, (1974) The UNESCO Press.

South Africa Info (2015) Black Economic Empowerment. Southafricainfo.com.

The Economic Development Department (2015) Black Economic Empowerment, Government of

South Africa.

The Economist (2013) Fool’s gold, 27th April 2013.

UKTI (2015) Doing business in South Africa, doingbusinessguide.co.uk.

Valentino, N. (2011) The Sword’s Other Edge, Perceptions Of Discrimination And Racial Policy Opinion
After Obama, Oxford Journals.

Zion (2013) What is apartheid and racism? News24.com.

Challenge the way we run

EXPERIENCE THE POWER OF

FULL ENGAGEMENT…

RUN FASTER.
RUN LONGER.. READ MORE & PRE-ORDER TODAY
RUN EASIER… WWW.GAITEYE.COM

1349906_A6_4+0.indd 1 22-08-2014 12:56:57

115 Click on the ad to read more
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

9 The Disabled Worker in

Workplace Diversity
Introduction

Being a disabled worker could immediately mean that the person in question is different from others who
are viewed as “normal”. This perception has existed at all times in history where disabled people have been
subject to direct discrimination and held away from the daily routine of society. Despite advancements
made by the governments of most countries, discrimination is still common. However, it is to be noted
that under the umbrella of the United Nations, many nations have ratified conditions where they expect
to provide better treatment to the disabled employee and provide him with an opportunity for inclusion.
Modern societies are developing a positive frame of mind with respect to this particular area and lots
of workers will agree that discriminating the disabled is something contrary to work practice today.

In reality, companies should mainly check the degree of disability of an individual. The fact that a person
can use his intellect correctly despite a physical disability will surely allow him/her to work without any
difficulty in office. It remains to be seen how the percentage of disability is to be interpreted. This might
tend to be somewhat subjective.

This chapter starts with defining the term “disability” from various sources namely the dictionaries
available and they allow anybody to find out similarities and close differences among the different terms
used. Broadly, the term “disabled worker” is better suited to others and this is what is better used in
this chapter.

There are interesting perspectives of disability in society. Two recent views have been considered, in
particular, beliefs about deeds in a past life and references made to the disabled in the past with a useful
citation of illustrious thinker, Paul Longmore. From there onwards, the lesson also explores the views of
the disabled namely social, medical and the rights view. These are contrasting and today’s context might
better relate to the rights view of disability.

It might be difficult to gauge how the disabled worker could be performing at work. Findings from
a survey among 1000 employers in the United States in 2007 point out tangible benefits like better
perception of the workforce, higher levels of productivity, lowered absenteeism, lower risks of accidents,
etc. just to highlight that negative perceptions of the disabled worker should be eliminated at first sight.

116
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

Despite arguments that suggest that employers and employees are willing to accommodate the disable
worker in his work environment, there are threats of stigmatisation like harassing the employee, talking
bad about him or even making wrongful jokes of him. Legislations passed in different environments –
UK in this chapter-state that authorities are bringing about reinforcements to ensure that the disabled
worker is enough protected from direct or indirect discrimination.

It is also important to note that to better accommodate the disabled worker in the work environment,
employers need to provide them with the right opportunities to work correctly like specially-designed
equipment, adapted tools and technology, lighter workload and the need to benefit from rest and
treatment wherever applicable. These are the initial questions that managers might ask before having
“onboard” the disabled employee.

Terms used to describe the disabled worker

There are various terms that can be used to describe workers with disability in the organisation.
Terminologies have changed in the course of time from “handicapped” up to “other abled employees”
or at times “people with other abilities”. It is interesting to see how the disabled workgroups reacted and
accepted to be known as “disabled” rather than an emotionally-toned “other able” where they stated that
otherwise able could prove an “ability” component that would be discriminatory from those who are
potentially able. The following terms are defined below.

The Handicapped

The Free Dictionary states that although handicapped is widely used in both law and everyday speech
to refer to people having physical or mental disabilities, those described by the word tend to prefer
the expressions disabled or people with disabilities. Handicapped may imply a helplessness that is
not suggested by the more forthright disabled. It is also felt that some stigma may attach to the word
handicapped because of its origin in the phrase hand in cap, actually derived from a game of chance but
sometimes mistakenly believed to involve the image of a beggar.

The Disabled Worker

Oxford Dictionaries defines the word “disabled” came to be used as the standard term in referring to
people with physical or mental disabilities in the second half of the 20th century, and it remains the
most generally accepted term in both British and US English today. It superseded outmoded, now often
offensive, terms such as crippled, defective, and handicapped and has not been overtaken itself by newer
coinages such as differently abled or physically challenged. Although the usage is very widespread, some
people regard the use of the adjective as a plural noun (as in the needs of the disabled) as dehumanising
because it tends to treat people with disabilities as an undifferentiated group, defined merely by their
capabilities. To avoid offence, a more acceptable term would be people with disabilities.

117
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

People with disabilities

British Columbia (2015) defined a person with Disabilities designation identifies a person with a physical
or mental impairment who is significantly restricted in his or her ability to perform daily living activities
either “continuously or periodically for extended periods” and, as a result of these restrictions, requires
assistance with daily living activities. Assistance could come from another person, an assistance animal
or an assistive device.

Differently-abled people

Wisegeek (2015) defines differently abled as a euphemistic term for someone who might formerly have
been classed as disabled, handicapped, challenged, or having special needs. It can apply to people with
predominantly physical or mental challenges. The description is thought to be more politically correct
in some circles because it recognises that even if people have mental and/or physical impairments, they
still have abilities, contrary to the picture painted with the terms disabled or handicapped.

The model adopted by the World Health Organisation (2002) in its International classification of
Functioning, Disability, and Health (ICF) defines disability at three levels:

This e-book
is made with SETASIGN
SetaPDF

PDF components for PHP developers

www.setasign.com

118 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

Impairment

Problems in a body structure, such as structures related to movement, and functioning of the body or
body part, such as neuromuscular or skin functions.

Activity limitations

These limitations are defined as “difficulties an individual may have in executing activities.”

Participation restrictions

Such restrictions include “problems an individual may experience in involvement in life situations.”

Perspectives of disability in society

From a historical point of view, persons with disabilities were completely rejected by some cultures, in
others they were outcasts, while in some they were treated as economic liabilities and grudgingly kept
alive by their families. In other settings, persons with disabilities were tolerated and treated in incidental
ways, while in other cultures they were given respected status and allowed to participate to the fullest
extent of their capability (Munyi, 2012).

Munyi (2012) states that from a cultural point of view, there are many specific circumstances that have
influenced the living conditions of persons with disabilities, not to mention people’s attitudes towards
them. History shows that ignorance, neglect, superstition and fear are social factors that have exacerbated
isolation of persons with disabilities.

Paul K. Longmore, Professor of History and founding Director of the San Francisco State University
Institute on Disability, was one of the first historians to study the social history and experience of
people with disabilities. A respected scholar and author of numerous publications on the disability
rights movement and disability history, Longmore delivered keynote addresses and presentations at
conferences across the country and mentored academics, activists, and artists from diverse backgrounds
and disciplines (Online Archive of California, 2013). An important depiction of Longmore regarding
disability is compellingly inspiring.

“The depiction of the disabled person as ‘monster’ and the criminal characterisation both express the varying
degrees the notion that disability involves the loss of an essential part of one’s humanity. Depending on the
extent of disability, the individual is perceived as more or less subhuman.” – Paul Longmore

In Hunchback of Note Dame, Disney’s 1996 film retells the classic Victor Hugo story of a deformed
hunchback man living in Paris’ Notre Dame Cathedral. The French word, Quasimodo means half
formed – named because he has a physical disability – a hunched back and facial features. Both are quite
noticeable when first seeing Quasimodo.

119
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

Disability and karma: A heated debate

Another perspective of disability open discussed and widely known to the public was Glen Hoddle,
former England Football team manager, where he said in an interview the link between disability and
karma. According to BBC News (1999), Glenn Hoddle was widely criticised for apparently suggesting
disabled people were paying for their sins in a former life. In the Times interview, Hoddle reportedly
outlined his religious belief in karma – the concept that your current existence is affected by actions in
an earlier life. He stated that “The karma is working from another lifetime.” The comments were reported
in an interview in The Times newspaper, and sparked adverse comments from the world of sport and
disabled groups.

Glenn Hoddle’s comments on karma, reincarnation and disability should have attracted little attention.
The belief that disability is the result of past life karma is held by Hindus, Buddhists and other religionists.
According to Sharma (1999) if Hoddle, UK’s national football team coach, had been winning a few
more games, the nation might have ignored his comments. However, The Times newspaper made them
a national issue, resulting in his termination. The misinterpretation was clearly stated by Anne Rae,
chairperson of the British Council of Disabled People. “Hoddle’s views have angered and frustrated
those Disabled People who understand that these medieval beliefs underlie much of the (unspoken)
justification for prejudice and discrimination against us.”

Plattner (2011) views disability as an opportunity. Buddhism, the concept of Karma explains a cause
of disabilities. The disabled person receives the Karma of past life. Strictly seen, the disability is the
result of committed mistakes in past life. However, this is not all. Disability also includes the parents,
the therapists and cares of the disabled person. For them and other people around the disabled person,
the disability offers a chance to develop charity what results into a good karma for next life. The Dalai
Lama, leader of the Tibetan Buddhism, sees a lot of potential in disabilities. They help us to lead an
unselfish and graciously life.

Models of Disability

The Michigan Disability Rights Coalition (2015) depicts disability according to models of interpretation.
They are not a chronological development of disability knowledge but rather a perspective of it through
three main aspects; social, medical and rights model. Models of Disability are tools for defining
impairment and, ultimately, for providing a basis upon which government and society can devise
strategies for meeting the needs of disabled people. They are often treated with scepticism as it is thought
they do not reflect a real world, are often incomplete and encourage narrow thinking, and seldom offer
detailed guidance for action. However, they are a useful framework in which to gain an understanding
of disability issues, and also of the perspective held by those creating and applying the models.

120
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

The Social Model of disability

The Social Model views disability as a consequence of environmental, social and attitudinal barriers that
prevent people with impairments from maximum participation in society. It is best summarised in the
definition of disability from the Disabled Peoples’ International: ‘the loss or limitation of opportunities
to take part in the normal life of the community on an equal level with others, due to physical or social
barriers (The Michigan Disability Rights Coalition, 2015).

The social model has been developed by disabled people in response to the medical model and the impact
it has had on their lives. Under the social model, disability is caused by the society in which we live
and is not the ‘fault’ of an individual disabled person, or an inevitable consequence of their limitations.
Disability is the product of the physical, organisational and attitudinal barriers present within society,
which lead to discrimination. The removal of discrimination requires a change of approach and thinking
in the way in which society is organised (The Michigan Disability Rights Coalition, 2015).

www.sylvania.com

We do not reinvent
the wheel we reinvent
light.
Fascinating lighting offers an infinite spectrum of
possibilities: Innovative technologies and new
markets provide both opportunities and challenges.
An environment in which your expertise is in high
demand. Enjoy the supportive working atmosphere
within our global group and benefit from international
career paths. Implement sustainable ideas in close
cooperation with other specialists and contribute to
influencing our future. Come and join us in reinventing
light every day.

Light is OSRAM

121 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

The Medical Model of disability

According to The Michigan Disability Rights Coalition (2015), the Medical Model holds that disability
results from an individual person’s physical or mental limitations, and is largely unconnected to the social
or geographical environments. It is sometimes referred to as the Biological-Inferiority or Functional-
Limitation Model. The Medical Model places the source of the problem within a single impaired person,
and concludes that solutions are found by focusing on the individual. A more sophisticated form of the
model allows for economic factors, and recognises that a poor economic climate will adversely affect a
disabled person’s work opportunities. Even so, it still seeks a solution within the individual by helping
him or her overcome personal impairment to cope with a faltering labour market.

The Rights Model of disability

The Michigan Disability Rights Coalition (2015) explains that in more recent times, however, the notion
of ‘disability’ has come to be conceptualised as a socio-political construct within a rights-based discourse.
The emphasis has shifted from dependence to independence, as people with disability have sought a
political voice, and become politically active against social forces of ableism. Disability activists, in
engaging in identity politics, have adopted the strategies used by other social movements commanding
human and civil rights, against such phenomena as sexism and racism.

Accommodating the disabled employee at work

The Office of Disability Rights, Washington DC, provides below a checklist to accommodate disabled
employees. This is not an exhaustive one but essential points are covered.

Flexible leave policy

Changing a regular work schedule or establishing a flexible leave policy may be a reasonable accommodation
unless it would cause an undue hardship. Modified work schedules may include flexibility in work hours
or the work week, or part-time work.

Flexible leave policies should be considered as a reasonable accommodation when people with disabilities
require time off from work because of their disabilities. The agency is generally not required to provide
additional paid leave as an accommodation, but should consider allowing use of accrued leave or leave
without pay, where this will not cause an undue hardship.

Safer devices to work

Purchase of equipment or changes to existing equipment may be effective accommodations for people with
many types of disabilities. There are many devices that make it possible for people to overcome existing
barriers to performing functions of a job. These devices range from very simple solutions, such as an
elastic band that can enable a person with cerebral palsy to hold a pencil and write, to high-tech electronic
equipment that can be operated by head or mouth movements by people who cannot use their hands.

122
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

Training benefits

Reasonable accommodation should be provided, when needed, to give employees with disabilities equal
opportunity to benefit from training to perform their jobs effectively and to advance in employment.

Integrated setting

Employment activities must take place in an integrated setting. Employees with disabilities may not be
segregated into particular facilities or parts of facilities. This means that architectural barriers may have
to be removed or altered to provide structural accessibility to the workplace.

The Advisory Conciliation and Arbitration Service (ACAS, 2015) further points out that if an employee
has a disability that is making it difficult to work, employers should consider what reasonable adjustments
they can make in the workplace to help or schedule an interview with the employee to discuss what can
be done to support them. This could be as simple as supplying an adequate, ergonomic chair or power-
assisted piece of equipment. Reasonable adjustments also include re-deployment to a different type of
work if necessary.

Communication facilities

Individuals with communication disabilities (e.g., vision, hearing, and speech disabilities) should be
able to communicate effectively with others as needed for their job duties and should have access to
information needed for the job. Identifying the needs of the employee in relation to specific job tasks
will determine whether or when an interpreter, reader, or other communication access provider may
be needed.

Reassigning the disabled employee with a light duty

Reassigning an employee with a disability to a light duty job might be required as a reasonable
accommodation, depending on how an employer’s light duty program is designed. If an employer reserves
certain jobs for light duty, rather than creating light duty jobs as needed, the employer must reassign the
employee to a vacant, reserved light duty position as a reasonable accommodation if

• the employee cannot perform his/her current position because of his/her disability, with or
without a reasonable accommodation;
• the employee can perform the light duty job, with or without a reasonable
accommodation; and
• the reassignment would not impose an undue hardship.

123
Download free eBooks at bookboon.com
 Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

This is because reassignment to a vacant position and appropriate changes to an employer’s policy are
forms of reasonable accommodation required by the Anti-Discrimination Act (ADA), absent undue
hardship. There is, however, no requirement to create a light duty position or any other position under
the ADA.

Disability Discrimination-A UK Perspective

The Advisory Conciliation and Arbitration Service (ACAS, 2015) states how the Equality Act 2010 in
the United Kingdom provides better cover to the disabled worker under discrimination.

Key points

• The Equality Act 2010 provides disabled people with protection from discrimination in the
work place.

360°
• Employers must make reasonable adjustments to accommodate a worker with a disability.

.
• Disabled employees are protected from harassment at work.
• Employers should have polices in place to prevent discrimination.

thinking

360°
thinking . 360°
thinking .
Discover the truth at www.deloitte.ca/careers Dis

© Deloitte & Touche LLP and affiliated entities.

Discover the truth at www.deloitte.ca/careers © Deloitte & Touche LLP and affiliated entities.

Deloitte & Touche LLP and affiliated entities.

Discover the truth

124 at www.deloitte.ca/careers
Click on the ad to read more
Download free eBooks at bookboon.com

© Deloitte & Touche LLP and affiliated entities.

Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

It is unlawful to discriminate against workers because of a physical or mental disability or fail to make
reasonable adjustments to accommodate a worker with a disability. Under the Equality Act 2010 a person
is classified as disabled if they have a physical or mental impairment which has a substantial and long-
term effect on their ability to carry out normal day-to-day activities.

The Equality Act 2010 provides disabled people with protection from discrimination in a range of areas,
including in employment.

This means that employers:

• must not directly discriminate against a person because of their actual or perceived disability,
or because they associate with a disabled person.
• must not treat a disabled person less favourably for a reason related to his or her impairment,
unless that treatment can be justified for example an employer may reject someone who has a
severe back problem where the job entails heavy lifting.
• must not have procedures, policy or practices which, although applicable to all workers,
disproportionately disadvantage those who share a particular disability, unless these can
be justified.
• must make reasonable adjustments in the recruitment and employment of disabled people.
This can include, for example, adjustments to recruitment and selection procedures, to terms
and conditions of employment, to working arrangements and physical changes to the premises
or equipment.
• must not treat an employee unfairly who has made or supported a complaint about discrimination
because of disability.

Disabled employees are also protected from harassment. Harassment is unwanted conduct related to
disability which has the purpose or effect of violating an individual’s dignity or creating an intimidating,
hostile, degrading, humiliating or offensive environment for that individual.

Case Study 9: The Benefits of Disability in the Workplace

Opportunity Works was founded in an attempt to improve employment of people with disabilities. It
would be reasonable to presume that companies would be reluctant to hire employees that would cost
them more than other options. This is reasonable as we have seen trends to move manufacturing and
call centre operations to other countries. Within the country, companies have gone radical and taken
measures to do things such as setting policies not to hire smokers or overweight people. Right? So, surely
this is part of the problem. The perception that people with disabilities cost more than your average Joe.

125
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

According to the U.S. Chamber of Commerce report, “Leading Practices on Disability Inclusion,” hiring
people with disabilities is good for the bottom-line. The report has case studies from companies such as 3
M, PepsiCo, Merck and AT&T. All companies in the report cite the benefits and importance of hiring people
with disabilities. But, it does not clearly address the costs versus benefits of hiring people with disabilities.

According to the U.S. Department of Labour, Job Accommodations Network annual report, “Workplace
Accommodations: Low Cost, High Impact” which concludes “workplace accommodations not only are
low cost, but also positively impact the workplace in many ways.” This report found that more than
half of requested workplace accommodation cost absolutely nothing for the companies to implement.
Some examples of these accommodations include scheduling flexibility, allowances in dress code rules
or allowing somebody to sit (or stand) when other positioning is customary.

Employers reported that providing accommodations resulted in such benefits as retaining valuable
employees, improving productivity and morale, reducing workers’ compensation and training costs,
and improving company diversity. The report also found that other accommodations had an average
cost of $500. How much is that cost compared to the cost of employee turnover? It is clearly much less
expensive to provide the accommodation than to have an employee leave. But what about concerns about
that applicant that is not yet an employee?

A study of DePaul University found company representatives stated that people with disabilities did
not apply directly with them, but through disability service agencies. It also stated that company
representatives “expressed concern with some agencies for not remaining in contact. They stressed
that ongoing communication was key to successful partnerships between employers and disability
employment agencies.”

What are the benefits of hiring people with disabilities? “…Participants noted low absenteeism rates and
long tenures. They also described their employees with disabilities as loyal, reliable, and hardworking.
An additional benefit to hiring people with disabilities was the diversification of work settings, which
led to an overall positive work environment.”

“Hiring a diverse workforce includes hiring people with disabilities. This is a good business decision. I
believe executives understand that. Executives want diversity and employees who are loyal and provide
value to their companies. I started this company to help other companies reach those goals within their
workforces. We can achieve this by providing employees well suited to the jobs in which we place them
and ensuring our customers receive exceptional customer service and proven value. This is a business
model to address a social problem. In the current times trending to fewer government services, a business
model is the most reasonable way we can adequately address this problem. The days of looking to the
government to help those most in need are behind us.”

Abridged and adapted from: Owen, J. (2012) The benefits of disability in the workplace, Forbes, 5th
December 2012.

126
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

Questions

What are the accommodations that businesses should make for the disabled employees? Is there a
reason to say that accommodations make it possible to work profitably? What is the reason behind the
application for jobs through employment agencies by the disabled employee? What are the benefits of
employing a disabled worker?

Evaluating the contribution of the disabled worker

Do work groups that include people with disabilities underperform, outperform, or perform equal to groups
that do not contain people with disabilities? According to Linkow et al (2013) no substantive research that
examines the relationship between having a disability and group or team performance was identified in the
course of this investigation. The relationship between diversity and group performance has historically been
a mixed bag, with some studies reporting higher group performance and others reporting lower. Because
people with disabilities have typically had to make more adaptations and accommodations to be successful
in their work lives, they may well bring a wider range of perspectives and problem-solving repertoires.
According to Loy and Baptiste (2007), a certain range of benefits were perceived by employing disabled
employees in the USA. The survey was conducted on 1000 employers in the USA.

We will turn your CV into

an opportunity of a lifetime

Do you like cars? Would you like to be a part of a successful brand? Send us your CV on
We will appreciate and reward both your enthusiasm and talent. www.employerforlife.com
Send us your CV. You will be surprised where it can take you.

127 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

Direct benefits % Indirect benefits %

Company retained qualified employees 86 Increased overall company morale 61

Increased the employee’s productivity 72 Increased overall company productivity 59

Eliminated new training costs 55 Increased workplace safety 47

Saved compensation and insurance costs 47 Improved customer interaction 37

Increased employee’s attendance 39 Increased overall company attendance 27

Increased profitability 24

Practice Questions

1. What are the different terms used to define the disability of workers?
2. Why are the terms linked with subtlety?
3. How should an employer not discriminate disabled workers?
4. From the perspective on disability, what progress has been achieved today?
5. What are the three main views of disability?
6. What accommodations must an employer made regarding the disabled worker?
7. What are the benefits of employing a disabled worker?
8. How does legislation protect the disabled worker from discrimination?
9. How may employing disabled people improve company morale?
10. Why is it necessary to protect the disable worker from harassment?

Conclusion

This chapter addressed the issue of disability which is another visible aspect within the diversity
model. From what can be read and evidenced from the lesson, it is clear that, after facing centuries
of discrimination and stigmatisation, modern societies are getting more open and positive on the
disability discrimination issue. Practically, most countries have adopted the inclusion of disability
diversity in their national strategies and attempted to consider disabled people as part and parcel of the
workforce. Depending upon their ability to work, disabled employees can be effective for their respective
organisations provided that they are well accommodated at work and benefit from conditions within
which they can give their best.

References

ACAS (2015) Disability discrimination, Advisory Conciliation and Arbitration Service, United Kingdom.

BBC News (1999) Sport: More bad karma for Hoddle, BBC News Service, 30th January 1999.

British Columbia (2015) Definition of People with disabilities, British Columbia government.

128
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Disabled Worker in Workplace Diversity

Linkow, P., Barrington, L., Bruyère, S., Figueroa, I., and Wright, M. (2013) Levelling the Playing Field,
Attracting, Engaging, and Advancing People with Disabilities, Research report, The conference board, Inc.

Loy, B. and Carter Batiste, L. (2012) “Universal Design and Assistive Technology as Workplace
Accommodations,” Job Accommodation Network, Office of Disability Employment Policy, U.S.
Department of Labour, p. 11.

Munyi, C.W. (2012) Past and Present Perceptions towards Disability: A Historical Perspective, Disabilities
study Quarterly.

Office of Disability Rights (2015) Types of Reasonable Accommodation, ORDC, Washington DC.

Online Archive of California (2013) About Paul Longmore, San Francisco State University.

Owen, J. (2012) The benefits of disability in the workplace, Forbes, 5th December 2012.

Oxford Dictionaries (2015), Definition of the Disabled Worker.

Plattner, M. (2011) Disability in the eyes of religion, myhandicap.com.

Sharma, A. (1999) Karma was fouled, Hinduism Today, September 1999.

The Free Dictionary (2015) Definition of handicapped.

The Michigan Disability Rights Coalition (2015) Models of disability, mrdc.com.

Wisegeek (2015) Definition of Differently-abled people. Wisegeek.com.

World Health Organisation (2002) Towards a Common Language for Functioning, Disability and Health:
ICF World Health Organisation.

129
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

10 The Part-Timer in
Workplace Diversity
Introduction

Part-time jobs have existed since a long time and could be traced back up to the early days of the
industrial revolution dating back to 1870. As a result of the rise in the number of tasks undertaken in
industry, companies had recourse to additional labour to fill in gaps in demand for products ordered
by customers. This had immediately the effect of bringing additional labour to companies which could
not be found at the workplace. Incidentally, women, children and even people working for themselves
were called to provide that needed additional labour to work. Once such labour needs was fulfilled,
organisations reverted to their existing workforce to complete the daily duties.

From this standpoint, one should note that part-time occupation was not initially formalised. It was
like providing assistance to a businessman whenever there was a need for that or simply give a helping
hand to the person on and off, usually for a token or sometimes unpaid work. This has developed quite
rapidly through the progress made by industrial work where maintenance tasks had to take place after
normal working hours. It was there that additional labour was required and that fulfilled the needs of
the organisation. From then, certain sectors went to operate twenty-four hours a day and they needed
people ‘on the run’. This called for part-time labour wherever gaps were identified.

Part-time labour is essential. It should not be mixed up with idle labour although part-timers can
undertake tasks when full-timers are away from work. This has become common phenomenon today
given that, firstly, jobs are scarce worldwide and people may need to do extra work to meet their ends
and, secondly, the nature of business has evolved at a much greater pace due to the automation of work
where specialised labour may be direly needed. This calls once again for the importance of part-time
labour at work.

The question that may arise from there onwards is the need to consider part-timers as an element of
diversity. I this case, part-timers do not form part of the visible aspect of diversity except in rare cases
where their dress code might differ from that of full-timers. They are important at work because they can
complement the tasks that are normally difficult to perform than full-timers. Secondly, part-timers look
to be available labour that is ready to work at short notice. They have a good contribution in this sense.

130
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

In workplace diversity, part-timers need to be considered as part and parcel of the workforce. They
contribute to one or several organisations by supplying labour to undertake tasks that are often difficult
to do. They can assist in solving the problem of absenteeism and acute labour shortage despite the fact
that they are working under contract and their services may be terminated at any time. Despite this,
part-timers can be people having specific and non-specific human capital while they contribute to the
benefit of any organisation where they contribute their part in terms of specialised services.

This chapter explores the nature of the part-time, the benefit that part-time occupation can bring to
organisations, the need for part-time labour in today’s unpredictable nature of the economy and job
availability. It further stresses the need to value the contribution of the part-timer in diversity and
consider that suitable treatment, support and motivation of such staff, could be something to amply
assess in business. There are various categories of part-timers and the different ones do understand their
importance at work. Considering part-timers as idle labour or supply labour of lesser importance might
be contrary to the development of diversity at work. These are important issues for managers and they
have to deal with them accordingly.

AXA Global
Graduate Program
Find out more and apply

131 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

Defining the part-time job

A part-time job is a position that requires employees to work a lower number of hours than would be
considered full time by their employer. Employees may work 35 hours a week or less, or work below a
pre-determined amount of hours set by an employer, or less, in a given week. Part time workers include
students, parents, retirees, and other workers who do not want or need the time commitment of a full
time position.

Doyle (2015) states that there are no legal guidelines that determine whether or not an employee is a
part time or full time employee. A determination of whether an employee is working part time depends
on the company’s policy and practice of defining employees and the hours required to be considered
full time. The standard for full time was typically 40 hours a week in the past, however many employers
consider employees as working part time based on a different schedule i.e. under 30 hours or 35 hours
a week, etc.

Having part-time/full-time definitions that are insufficiently specific can lead to a problem of
interpretation, if the workplace gets busy for more than a week or two at a time, and employees who
are hired as part-timers have to work 40 or more hours several weeks in a row. Such employees might
begin to think of themselves as full-time employees and expect full-time benefits.

Findlaw (2014) comments that part-time employees are typically paid on an hourly basis, and must comply
with company rules, policies, and obligations, such as performance goals, safety rules, and company
business practices. Even so, part-time employees generally have limited or no company benefits, such as
health benefits, vacation and sick time, paid holidays, and unemployment compensation, among others,
unless required by state labour laws and/or company policies.

The Texas Workforce Commission (2011) declares that full-time employees are those who are regularly
assigned to work at least 40 hours each week. Part-time employees are those who are regularly assigned
to work less than full-time. While part-time employees may occasionally work 40 or more hours in a
particular workweek, or in a series of workweeks, that by itself will not change their regular schedule.
However, the company reserves the right to change the regular schedules of employees at any time.
In such a case, the company will give affected employees as much advance notice as possible of their
new regular schedules and will advise employees of the effect of such changes on their eligibility for
company benefits.

132
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

International comparability of part-time jobs

van Bastelaer et al (1997) describe that owing to the influence of employment policy measures and
collective agreements and the lack of international standards for part-time work, the object of this report
is to review the international comparability of the data on such work, taking into account its specific
characteristics in member countries. According to a definition proposed by the International Labour
Organisation, part-time work is defined as regular employment in which working time is substantially
less than normal.

The same idea is expressed in the statement that a job is part-time when the number of weekly working
hours is considerably less than the number of hours in a full-time job. Accordingly, part-time is defined
in relation to full-time employment.

The normal number of working hours in a full-time job depends on the statutory provisions in force and
the normal working hours stipulated in collective agreements by industry and occupation. In the case
of firms not subject to collective agreements, the normal hours used as a reference to define a full-time
job could be those generally applicable to the job concerned.

A comparative assessment of part-time jobs in selected European countries

Where collective agreements exist, part-time employment is usually defined as being at least a half-day
of work per week less than the number of days worked full-time. According to van Bastelaer (1997) in
a standard five-day week, part-time work therefore must be less than nine-tenths of the hours worked
full-time. Following are some examples of statutory or collective agreement definitions of part-time work:

In France, an employee’s monthly working hours must be less than four-fifths of statutory or normal
hours; the same rule applies to employees on or/training programmes but on the basis of annual hours.

In Spain, a job is part-time if working hours do not exceed two-thirds of those worked in an equivalent
full-time job, taking into account the collective agreements or working practices in the firm concerned.

The United Kingdom and Ireland apply a cut-off rate of 30 hours a week.

Temporary, Seasonal Employees and Freelancers

Temporary employees, often referred to as ‘temps’, are typically hired to cover for absent employees
(such as those who are on maternity or disability leave) and temporary vacancies, or to fill gaps in a
company’s workforce. Temporary employees may be hired directly or through a temporary staffing
agency in which case the temp is on lease with the staffing company, but not an employee of the client
company that uses its services.

133
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

Findlaw (2014) explains that temporary employees may be hired to perform work in a range of industries,
such as clerical, labour, education, information technology and healthcare. Some temporary jobs may
lead to permanent employment where appropriate in which case the temp agency may charge a fee if the
worker is hired permanently. More often, however, companies hire temporary employees for a specific
business purpose while avoiding the cost of hiring regular employees.

Temporary employees may work full or part-time, and may work for more than one agency at a time.
Although not typically eligible for company benefits, some temporary agencies offer health care and
other benefits to their temp employees. In an economic downturn, temporary employees are often the
first to go, making it less of an ideal job for job security.

Seasonal Employees

Another definition close to the part-time employee could be the seasonal worker. Findlaw (2014)
explains that, seasonal employees are hired to work on a part-time basis by companies that need extra
help during a particular season, typically the Christmas season. For example, large retailers, such as
Wal-Mart, Toys ’R’ Us, and Best Buy, hire thousands of seasonal employees each year to account for the
increased shopping demands of the season. Seasonal employees may be hired within several industries,
such as retail, hospitality, customer service, shipping/handling, and sales, and are entitled to minimum
wage and overtime.

�e Graduate Programme
I joined MITAS because for Engineers and Geoscientists
I wanted real responsibili� www.discovermitas.com
Maersk.com/Mitas �e G
I joined MITAS because for Engine
I wanted real responsibili� Ma

Month 16
I was a construction Mo
supervisor ina const
I was
the North Sea super
advising and the No
Real work he
helping foremen advis
International
al opportunities
Internationa
�ree wo
work
or placements ssolve problems
Real work he
helping fo
International
Internationaal opportunities
�ree wo
work
or placements ssolve pr

134 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

Seasonal jobs can offer out-of-work employees the opportunity to earn income to pay down bills, for
example, or earn money for holiday gift giving. In addition, since many seasonal jobs can be performed
on evenings and weekend, regular employees can earn a second income for a certain period of time as
a seasonal employee (Findlaw, 2014).

Freelancer

Dictionary.com (2015) describes freelancers as people working on a contract basis for a variety of
companies, as opposed to working as an employee for a single company. Freelancers are often considered
to be self-employed, and have the freedom to pick and choose their projects and companies they would
like to be associated with. A common profession for freelancing is writing; a writer then has the ability
to submit their work to many different places, without being tied to any one company in particular.

Goudreau (2013) comments that freelancers and independent workers are a growing cadre of the U.S.
workforce. They already account for an estimated 16 million workers. Marketing is one of the highest-
paying freelance gigs. Jobs like marketing coordinator, marketing manager and project manager feature
estimated earnings of $46 to $52 an hour, and workers are responsible for creating brand strategies,
overseeing multi-media campaigns and managing client relationships.

Creative fields continue to lead the pack in freelancing, with writing, graphic design and social media
offering a wealth of good-paying freelance jobs. In addition, a few surprising freelance careers emerged,
including business project management, insurance inspection, accounting and web development in
locations around the country.

The growth of part-time jobs in society

A working paper of the University of South Wales (1997) reveals that over the past 20 years the workplace
and labour markets of industrialised societies have undergone profound change. Some of these changes
are the culmination of trends underway throughout the post-war period while others are more recent.
Overall, these changes amount to a significant growth in fractured, volatile and contingent forms of
employment and an associated shift in forms of work organisation. The changes which are about to be
described have been experienced by almost all industrialised countries although there are sometimes
wide variations in the degree to which countries have experienced a specific shift, say for example a
growth in part-time employment.

135
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

Part-time employment has increased in recent decades in most industrialised countries, stabilising or
declining only in some countries where comparatively high rates have been reached (O’Reilly and Fagan,
1998). The main forces driving these changes are enterprises’ requirements for more flexible modes of
work organisation to enhance their efficiency in the context of economic restructuring and globalisation.
However, there is another, subsidiary pressure in play from the labour supply. O’Reilly and Fagan (1998)
mention that some workers are seeking out part-time or even “unsocial” schedules such as night or
weekend work in order to combine employment with other time-consuming activities – such as women
raising children, or young people participating in education. In contrast, some other groups of workers
take jobs where very long hours or “overworking” are the norm, perhaps in exchange for higher earnings.

Benefits from part-time employment

Part-time employees offer businesses many advantages over full-time employees, but also pose some
disadvantages. Kokemuller (2015) explains how part-time employment benefits the firm.

Costs

One of the most recognised benefits of using part-time employees is lower costs. Companies typically
pay part-time employees an hourly wage and can schedule them for whatever number of hours the
company desires. Additionally, part-time employees often receive no benefits. Even those that work a
lot may qualify only for retirement benefits. This lack of benefits saves companies significantly when
compared to the total compensation packages paid to full-time or regular employees.

Flexibility

A second key benefit of using part-time workers is flexibility. The company has no obligation to schedule
part-timers for 40 hours a week if the workload does not require it. Thus, managers only need to schedule
when work is needed. Workers and the company often like the flexibility of part-time scheduling from
the standpoint that it allows for work on varying days and times. Many businesses use part-time workers
to fill evening and weekend hours not covered by full-time workers.

Commitment

A common drawback of part-time workers is their lack of commitment relative to full-time workers.
Full-time workers that rely on the consistent income and benefits typically buy in to the organisation
more strongly and feel a deeper attachment. Part-time workers usually have less commitment because
they spend less time at the company and find it easier to leave because of the lack of full-time income
and benefits. Thus, losing part-timers to other jobs is more common.

136
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

Knowledge

Part-time workers, especially those that work more temporarily or seasonally, usually have less knowledge
and familiarity with the company because they work less. This can affect employee performance on
both tasks and service. Customer-driven organisations may notice less successful sales and service with
part-time employees that do not become as familiar with approaches to selling and servicing the needs
of the company’s customers. Training can help offset these issues, but part-timers take longer to gain
experience than full-time workers.

Case Study 10: Ending stigma of part-time working “would benefit all”

On the face of it, working part time is still very much a “women’s issue”, and bad for career progression. But
that is by no means the end of the story. Far more women than men work part time: more than 40 per cent
of female employees in the United Kingdom, are part-time compared with 12 per cent of men, according
to the Office for National Statistics. The impact on work status, using earnings as a proxy, is huge: median
gross hourly earnings of part-time employees in 2013 were 36 per cent less than those of full-time employees.

A wider range of people is working part time today than in the past. “The world of work has moved
on and part-time has evolved as more professionals aspire to be “agile” in their working patterns,” says
Kate Grussing, managing director of Sapphire Partners, a search firm specialising in diversity on boards
and in executive roles.

93%
OF MIM STUDENTS ARE
WORKING IN THEIR SECTOR 3 MONTHS
FOLLOWING GRADUATION

MASTER IN MANAGEMENT
• STUDY IN THE CENTER OF MADRID AND TAKE ADVANTAGE OF THE UNIQUE OPPORTUNITIES
Length: 1O MONTHS
THAT THE CAPITAL OF SPAIN OFFERS
Av. Experience: 1 YEAR
• PROPEL YOUR EDUCATION BY EARNING A DOUBLE DEGREE THAT BEST SUITS YOUR
Language: ENGLISH / SPANISH
PROFESSIONAL GOALS
Format: FULL-TIME
• STUDY A SEMESTER ABROAD AND BECOME A GLOBAL CITIZEN WITH THE BEYOND BORDERS
Intakes: SEPT / FEB
EXPERIENCE

5 Specializations #10 WORLDWIDE 55 Nationalities

MASTER IN MANAGEMENT
Personalize your program FINANCIAL TIMES
in class

www.ie.edu/master-management [email protected] Follow us on IE MIM Experience

137 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

“While most part-timers are still women who are mothers, the proportion of both men and non-parents
has grown, and that is a good thing. The world of work does not necessarily fit into five-day-a-week
packages.”

Second, the notion of part-time and full-time jobs is being challenged by the changing nature of work.
With communications technology enabling ‘anywhere, anytime’ work, sticking to rigid schedules and
locations is becoming irrelevant in many roles.

Tom Schuller, visiting professor at London’s Institute of Education, argues that it is time to “dethrone”
the full-time work model. He takes particular issue with the binary division between full and part time.
“It is crazy to lump people doing 29 hours a week in the same category as those doing six hours a week,”
he says.

He has coined a “Paula Principle” (a mirror of the Peter Principle) that “most women work below their
level of competence.” This highlights the paradox of female outperformance at school and university,
and women’s greater participation in training and adult learning, versus their lower earnings and career
progression. What needs to happen, he believes, is for more men to work part time.

Individuals also need to be smart about what is happening in their organisation and their team, and to
address clients’ needs when planning a cut in hours. At the same time, they should be prepared to decline
non-priority tasks to avoid working the equivalent of a full-time job for part-time pay.

From the employers’ perspective, one important step is to reframe “part-time” as a team resourcing issue
rather than a personal lifestyle preference, says Ms Gascoigne. “Work does not come in full-time lumps.
Tasks and relationships can be redistributed among a team.”

Another step is to advertise far more high-level jobs as part-time or flexible. Some say this would be
a breakthrough, especially if organisations simultaneously highlighted senior part-time role models of
both sexes. “Too many women candidates feel they have to lie and pretend that a lack of flexibility is
not something they care about – and then six months into the job they have to tell their employer that
they need it,” says Ms Grussing.

“Organisations should say that they have promoted someone to partner or to a senior executive role
who is part time. It is material information for those looking up the ladder wondering how they can
make it work.”

Adapted and abridged from: Maitland, A. (2012), Ending stigma of part-time working ‘would benefit
all’, Women in the Workplace, Financial Times, 26th February 2014.

138
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

Questions

What factors might state that the world is shifting from the traditional work pattern to a modern one?
What does this mean to part-time occupation? What is the perception that people might have of part-
time occupations? From the information in this case study, how can organisations value part-time work?

University students and part-time jobs

It is common pattern to evidence that university students, all around the world, are opting for part-time
jobs and are, to some extent, reconfiguring part-time employment. They might officially be on industrial
placement or they might opt for a part-time job while they are studying at college. This has become more
common in times of crisis. Today, students are working hard, a new study finds, taking on part-time
and even sometimes full-time jobs to avoid racking up more debt while in school. According to Fottrell
(2013) nearly four out of five U.S. students – including those in high school, community college, online
college, or traditional college or university – work while in school, a survey by Citigroup and Seventeen
magazine found, with the average working student putting in 19 hours a week during the school year.
The cost of tuition has risen dramatically in recent years for most educational institutions, studies show.
The cost of undergraduate tuition – including room and board – surged 42% in the past 10 years (adjust
for inflation) to $13,600 at public institutions for the 2010–11 academic year; it rose 31% to $36,300 at
private non-profit institutions over the same period, according to the U.S. Department of Education’s
National Centre for Education Statistics.

What is the myth behind part-time occupation?

In their article: Shattering the myths of part-time jobs, Inman and Enz (1995) state that the widely
held belief that part-time workers have less commitment, less competence, and less willingness to work
hard than full-time workers may be the result of historical stereotypes and self-fulfilling prophecy.
Gaze (2001) further points out that Developing a legitimate paradigm for part time work has the
potential to undermine the male stereotype of the ideal worker (the worker who does not have domestic
responsibilities to distract them from 100% commitment to their job), which is currently the measure of
success and commitment for a worker. The benefits they bring to the firm are twisted into an indictment
of their abilities and attitudes. Those views may become institutionalised in the firm’s recruiting, training,
and management practices and compensation policies. Thus the actions of managers may make it more
likely that part-timers will respond negatively.

139
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

Equal treatment for part-time jobs

ACAS (2015) stresses that part-time workers have the right to be treated no less favourably than
comparable full-timers. This means they should:

• receive the same rates of pay.

• not be excluded from training simply because they work part-time
• receive holidays pro-rata to comparable full-timers
• have any career break schemes, contractual and parental leave made available to them in the
same way as for full-time workers
• not be treated less favourably when workers are selected for redundancy.

An employer will need to objectively justify the reason why they treat part-time staff differently, and
show the reason can meet a genuine business need. An example of objective justification would include
a part-time worker who is denied health insurance, even though a comparable full-time worker has one,
because of the disproportionate cost to the organisation of providing the benefit. If a part-time worker
thinks they are being treated less favourably they should first discuss the issue with their line manager,
they can ask for a written statement from their employer.

140 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

Integrating the part-time job within workplace diversity

The European Social Charter (2014) advocates that part-time work can be a working formula offered to
employees by the company. It is not considered by the company to be a sign of disinterest in professional
activity. When considering a time formula chosen by the employee which has been accepted by the
line managers, under the guise of seeking a balance between a private life and professional activity, it
is likely to favour the professional efficiency of employees who have adopted this organisational mode
for their working hours.

The part-time employees must benefit from the same training as full-time employees as well as the
same opportunities for development and for geographical and operational mobility. Generally, the line
manager must ensure that the organisation and the workload of a part-time employee is compatible
with their working hours. Within the commercial activities, business and targets must be adapted to
efficient working hours.

Alongside, the European Social Charter (2014) claims that particular attention should be directed to the
pay of part-time employees, the majority of whom are women, in order to ensure that these employees
enjoy comparable development to that of full-time employees carrying out comparable responsibilities,
by offering them career development pathways in positions whose working hours can be shown to be
compatible with the organisational needs and constraints of the company.

Conclusion

Part-time occupation has gained importance since societies got industrialised. There were more activities
than ever before for people to undertake. People could be involved in part-time occupations either to
provide their specialised talent to the company or to get additional income to better run the household.
Part-time occupation has also become a work pattern since there are categories of people in emerging
sectors who prefer part-time to full-time jobs. The element of work flexibility suits part-timers as they
can benefit from more free time and independence compared to full-time workers.

Over the years, new forms of industrial structures have called for new types of part-time occupation
filling every aspect of society. From baby sitters to back-office maintenance, part-timers have their part
to play in business. It can be generally said that part-time occupation might better suit women than men
partly in relation to their need to raise their family, care for the new-borns and engage themselves in
maternal care. Unfortunately, women may have to accept lower pay and less attractive work conditions
compared to their male counterparts.

141
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

An important aspect of part-time occupation is to see how it can be integrated with the full-time
occupations. The immediate questions that arise are: Do part-timers get equal opportunities as full-
timers if there is a promotional pathway? Are part-timers viewed as important elements of the firm? Do
part-timers espouse the same culture? These are aspects that ask for the inclusion of the part-timer and
appreciate that he contributes significantly to the betterment of his firm while he deserves to be highly
valued within diversity at work.

Practice Questions

1. What are the main characteristics of part-time jobs?

2. How have part-time jobs become a feature of workplace diversity?
3. How does the working condition of a part-timer differ from that of a full-timer?
4. Explain the following terms: freelancer, seasonal and temporary worker.
5. What are the advantages of recruiting a part-timer?
6. What could be the challenges of recruiting a part-timer?
7. Do firms genuinely protect a part-timer?
8. What type of discrimination might a part-timer face at work?
9. Why are women more involved than men in part0time jobs?
10. Why is it necessary to integrate part-timers within diversity?

References

ACAS (2015) Part-time workers, Promoting employment relations and HR excellence, ACAS.UK.

Dictionary.com (2014) Definition of Freelance, Web Finance. Inc.

Doyle, A. (2015) Part-time employees definition. About.com.

European Social Charter (2014) Workplace equality Agreement, 16th September 2014, europa.eu.

Findlaw (2014) Part-time, temporary and seasonal employees, Thomson Reuters.

Fottrell, Q. (2013) 80% of students work at least part-time, marketwatch.com, 8th August 2013.

Gaze, B (2001) ‘Working Part Time: Reflections on ‘Practicing’ the Work – Family Juggling, Queensland
University of Technology Law and Justice Journal 199.

Goudreau, J. (2013) The Best Freelance Careers, Forbes. Inc., 28th January 2013.

142
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context The Part-Timer in Workplace Diversity

Inman, C., & Enz, C.A. (1995) Shattering the myths of the part-time worker [Electronic version].Cornell
Hotel and Restaurant Administration, Quarterly, 36(5), 70–73.

Kokemuller, K. (2015) Advantages & Disadvantages of a Part-Time Employees, chron.com.

O’Reilly, J. and Fagan, C. (1998) (eds.) Part-time Prospects: an international comparison of part-time
work in Europe, North America and the Pacific Rim, London: Routledge.

Texas Workforce Commission (2011) Full and part-time status, State of Texas, USA.

University of South Wales (1997) Working paper series School of Industrial Relations and organisational
behaviour, The Implications of Labour Market Restructuring in industrialised Societies for Occupational
Health and Safety, University of Wales, ISSN 1325-8028, December 1997.

van Bastelaer, A., G. Lemaître and P. Marianna (1997), “The Definition of Part-Time Work for the
Purpose of International Comparisons”, OECD Labour Market and Social Policy Occasional Papers,
No. 22, OECD Publishing. http://dx.doi.org/10.1787/132721856632.

Excellent Economics and Business programmes at:

“The perfect start

of a successful,
international career.”

CLICK HERE
to discover why both socially
and academically the University
of Groningen is one of the best
places for a student to be
www.rug.nl/feb/education

143 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

11 Management and Leadership in

Workplace Diversity
Introduction

A reasonable question regarding diversity at work is who is the person managing or overseeing diversity?
This is essential because it is the company manager who will have to work with people of diverse
backgrounds in a more sophisticated and complex environment than ever before. Based from earlier
views of diversity (see chapter One), today’s workplace has to accept that diversity is something visible,
common almost everywhere and that requires capable managers of addressing diversity issues. Some
might immediately call for a diversity manager who can be a workplace sociologist or psychologist.
Whether it is something dealing with organisational behaviour issues, the role and importance of a
manager is always felt.

Good managers are people who are advocates of diversity. They should not be individuals who just see
one side of the coin, develop prejudice and stereotypes of the different people around them and make
complacent remarks. Rather than being ethno-centred, managers need to have balanced opinions of
people, keep as far as possible their neutrality at work, and make enforcements upon those who curb
diversity. It is a known fact that diversity managers are apt in solving challenging workplace issues while
they come out enriched with experience while working with a culturally diverse environment.

The issue of change can be of paramount importance to managing diversity. Managers will be exposed
to environments where people from different cultural backgrounds work. Far from the homogeneous
work pattern, the new organisation can claim for organisational development. Managers have to very
able in managing cultural shifts by applying the concept of change management in the most effective
and responsible manner.

Management is the practice of dealing with people and seeing that work is done through people. In
workplace diversity, managers are expected to carry out their basic functions of planning, organising,
leading and controlling while ensuring that these key functions are aligned with diversity. There will be
issues like change where diversity can manifest itself say, an organisation that opens up to an international
workforce, a multinational operating in different geographical locations, etc. These are conditions where
the manager has to demonstrate how effectively he can use concepts of diversity and ensure that employees
fit in effectively within the organisational culture.

144
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Next comes leadership. Though leading is a function of management, leadership in diversity is another
essential component. Leading means to provide guidance and support employees and through a diverse
workplace environment, all workers must comply by the leadership of their managers. Alongside, there
is the motivational factor which is important to keep the spirits of the employees alive. These evidently
depend upon the abilities of leaders to motivate their subordinates and see how well they get inspired
with the vision of their leaders.

There are certainly several cases of leaders who bring about high levels of motivation and performance
from their teams but the difficulty might arise when teams comprise people coming from different
backgrounds with their particular differences. This could be in itself a challenge to diversity but clearly,
excellent managers are also excellent leaders and they show their prowess in managing diversity. Leaders
have to display the right attitude, the desire to lead, the need to be intellectually capable and equally the
ability to inspire their fellow colleagues to embrace diversity while moving on the right path.

This chapter addresses the management and leadership issue with case illustrations and explanations of
them in different contexts. Effort is taken not to deeply go through management or motivational theory
but rather a selection of theories and practices in both areas to address the diversity issue. The student
will have a general idea of how to integrate management issues with that of diversity.

Planning for diversity

Planning for diversity is a first managerial function that needs to be addressed in the organisation. The
U.S. Nuclear Regulatory Commission (2004) in its Comprehensive diversity management plan explains
that an affirmative employment plan includes four Guiding Principles that embody the principles of
diversity management. They include:

Creating a working environment that is free of discrimination, including harassment, and is accessible
to individuals with disabilities;

Ensuring that agency policies, processes, and procedures provide all employees the opportunity to
participate in mission accomplishments, and to compete fairly and equitably for career enhancement
and advancement;

Employing a competent and highly skilled workforce, consistent with the national labour market, and
enabling employees to accomplish the agency’s mission by providing support, tools, and a positive
environment; and

Recognising, appreciating and valuing diversity, thereby establishing trust, respect, and concern for the
welfare of all employees within the agency.

145
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Organising for diversity: Cross-functional teams

Kelchner (2015) views the organisational function of managers in diversity through cross-functional
teams include members from different areas of the business, which creates a group of members with
diverse educational backgrounds, skill sets and talents. The diversity of the group allows the group to
share ideas and skills to reach the objective of the team. For example, if the team is developing a system
to reduce defects, team members with engineering skills and knowledge can develop new tools and
equipment to reduce defects while members from production can provide input on the efficiency of the
new tooling or equipment.

The diversity of a cross-functional team gives it an advantage when evaluating a problem from all angles,
but it can also create conflict among the group. Kelchner (2015) explains that team members may have
difficulty understanding the viewpoint of other members of the group. For example, if team members
with an engineering background create a tool or new method for production and the production team
members provide negative feedback, it may create conflict.

Control function in managing diversity

Control is best described as the process of measuring performance, comparing it with the standards of
acceptable performance and taking corrective action in case of deviation. Below is provided a chart to
explain the issue of control in diversity based on the author’s personal source.

American online
LIGS University
is currently enrolling in the
Interactive Online BBA, MBA, MSc,
DBA and PhD programs:

▶▶ enroll by September 30th, 2014 and

▶▶ save up to 16% on the tuition!
▶▶ pay in 10 installments / 2 years
▶▶ Interactive Online education
▶▶ visit www.ligsuniversity.com to
find out more!

Note: LIGS University is not accredited by any

nationally recognized accrediting agency listed
by the US Secretary of Education.
More info here.

146 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Area of control in diversity Standards of performance Control mechanism

management

Recruiting from the community, Ensure that the different

accepting minorities and the communities in social diversity
Recruitment
disabled as key element of the firm’s are represented at work wherever
recruitment charter. applicable.

Check that reward structures impact Take corrective action if minorities

on workplace diversity. are not included in company’s
Promotion and reward promotion and reward schemes.
See that promotion is made on merit Adopt an all-inclusive tactic of
and exceptions. workplace diversity.

Ensure that the right attitudes, tones Check for vocabulary and bring
and style are used in communicating corrections wherever applicable. For
Communication
to all employees in the firm. example, the male gender is used
but addresses all types of employees.

Have a charter of ethics and good See that the codes of conduct are
governance regarding employee strictly respected and employees
behaviour at work. do not make hurtful comments on
Employee attitudes others. Enforce disciplinary action
Create a discrimination-free in case of direct discrimination and
workplace or maintain ‘kick racism unpleasant remarks.
away’ campaign.

Nelson (2015) provides some more information on evaluating the effectiveness in diversity. He supports
the need to consistently evaluate the diversity and motivational initiatives performed at your company.
This can be done with a variety of methods. For example, a diversity manager can analyse the degrees
of diversity within specific departments matched with the overall moods and rates of efficiency within
those departments. It also can be helpful to distribute diversity surveys to the employees. This is an
excellent way to learn how valued various groups feel within your company. By regularly evaluating the
diversity initiatives in the workplace, a manager can ensure that its staff is competitive and valued on a
personal level (Nelson, 2015).

Change management in diversity managers

Tatli and Özbilgin (2009) focus on the agency of diversity managers who assume the leading role in the
strategy making, design, delivery, implementation, and monitoring of diversity initiatives, which affect
organisational change. Their aim is not to “unpack” the interplay between various configurations of
organisational approaches and personal interventions in the process of diversity management, but rather
to explore the scope and content of the diversity managers’ agency power, resources, and strategies which
manifest in their organisational change efforts.

147
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Integrating diversity and organisational change efforts can enhance the success of most types of
organisational change. All major organisational change involves a cultural change, and a diversity effort
is cultural change at its core. According to Lapid-Bogda (1998) it requires an organisation to search its
collective soul and focus on essential aspects of its culture: seminal values; organisational demands for
conformity in thought, interpersonal style, and action; power structure and power dynamics; employee
participation; and inclusion/exclusion issues, to name a few.

The Society for Human Resource Management (SHRM, 2015) views the Lewin’s calm water metaphor
to organisational diversity as follows:

Lewin’s Three-Step Change Process (1951)

Unfreezing: reduce forces maintaining the organisation’s behaviour at its present level, often done by
showing discrepancies between behaviours desired by organisation members and those behaviours
currently exhibited.

Change: shift behaviour to a new level by intervening in the system to develop new behaviours, values,
and attitudes through changes in structure and processes.

Refreezing: stabilise the organisation at a new state of equilibrium by using mechanisms the new state,
i.e., cultures, norms, policies and structures.

Team Effectiveness

Lapid-Bogda (1998) states that team effectiveness has even clearer diversity connections. For a team to
develop and be effective, its members must find productive ways to both elicit and manage individual
and subgroup differences. In any group development model, there is always some version of a “storming”
stage fairly early in a group’s development. The group must navigate this troublesome phase successfully to
evolve toward more productive phases of development. Successful navigation cannot occur if differences
are submerged or conformity is forced upon diverse members. To be effective means to acknowledge
differences and to utilise them creatively to gain the team’s objectives.

Organisational cultural shift

In the case of a complex organisation change (for example, going from a production-driven to a marketing-
driven focus or moving toward Total Quality), a fundamental shift in organisational culture must occur.
A cultural change of this magnitude and complexity poses a major challenge for most organisations
because of the ambiguity involved and the enormity of the task (Lapid-Bogda, 1998). An understanding
of diversity enables organisations to find ways not to insist on conformity in a major change process, but
to encourage employees to contribute, to take a fresh look, and to continuously evolve.

148
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Leadership and diversity management

Theories of leadership have neglected diversity issues. Chin (2010) comments that as the population
within the United States and in countries throughout the world becomes increasingly diverse, the contexts
in which leadership occurs within institutions and communities will also become increasingly diverse.
Attention to diversity is not simply about representation of leaders from diverse groups in the ranks of
leadership. Attention to diversity means paradigm shifts in our theories of leadership so as to make them
inclusive; it means incorporating explanations of how dimensions of diversity shape our understanding
of leadership. It means paying attention to the perceptions and expectations of diverse leaders by diverse
followers and to how bias influences the exercise of leadership. Although leadership theories have evolved
and reflect changing social contexts, they remain silent on issues of equity, diversity, and social justice.
Theories of leadership need to be expanded to incorporate diversity if they are to be relevant for the 21st
century amidst new social contexts, emerging global concerns, and changing population demographics.

Michaels (2015) stresses that a company’s leadership defines the culture of an organisation. Senior
leadership is responsible for ensuring that communication and company culture trickle downward to
middle management and individual contributors in the company. Whether the concept is employee
engagement, diversity management or anything else, senior leadership needs to actively pursue it, and
believe in it, for it to succeed in the organisation. Senior-level managers have the most reach and power
within an organisation, and their ideals travel downward throughout the organisation.

149 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Case Study 11: Managing Diversity from a Leadership Perspective

A strong link exists between leadership and diversity. Leadership is about empowering people; bringing
out the best in others. You bring out the best in people by making them feel accepted, respected
and connected. When people feel good about themselves and the organisation, they perform better
individually and as part of a team, resulting in an organisation that performs better. These are the same
objectives and desired results of diversity strategies.

Merck has integrated its diversity initiatives with a leadership model designed to “promote and develop
the leadership skills of all Merck people.” This model includes: accepting all differences and integrating
all ideas, treating all employees with dignity and respect, and promoting collaboration with others and
building effective working relationships. By using leadership as a way to foster and maintain diversity,
Merck has been able to weave diversity into the fabric of its culture. These same values are embodied
in the diversity strategies of many of the Top 50 Companies for Diversity and can be summarised as
acceptance, respect and connection.

Acceptance

There was a time in this country’s history when it was a liability to be different; the objective at that
time was assimilation. The thought was that our strength came from being the same. In light of a global
market and economy, that concept is no longer applicable. Marcus Buckingham, in his book “Go Put
Your Strengths to Work”, states that “true teamwork only occurs when a complimentary set of strengths
come together in a coordinated whole.” Most teambuilding theories work from the same premise.
With assimilation we lose individuality and that set of complementary strengths, and thus we lose the
power of the team. By contrast, we gain more strength by accepting people with differences; differences
in opinions, cultures, beliefs and education. If a person feels accepted they will be more motivated to
support the organisation’s goals and mission.

Respect

The Golden Rule states we should treat people the way we would want to be treated. With so much
diversity in our society, that rule often gets people into trouble. Not everyone wants to be treated the
same way. In today’s world, respect includes treating people the way they want to be treated – what
Dagit calls, the Platinum Rule.

Each and every person has something unique and special about them. Respect is also demonstrated
by first acknowledge in then valuing those unique qualities and ultimately utilising the differences of
individuals toward a common goal or mission. Some people show their gifts openly while others need a
little more prodding. In order to bring these gifts to the surface, it sometimes requires taking the time to
get to know people and listening to their viewpoints without letting ego or personal bias get in the way.

150
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Connection

The difference between a group of people and a team is connection. A group of people may work in the
same office but they work independently, without interaction or reliance on each other. Individuals in
the group are focused on achieving their own goals, and the goals of the organisation are secondary, if
they come into play at all.

A team, on the other hand, is a group of individuals with common goals and objectives. They help and
aid each other, working together toward the accomplishment of those goals and objectives. When people
feel connected they can turn a group of disconnected individuals into a cohesive team striving toward
the same goals. In this way each person, and thus the team, performs better and everyone benefits.

Using leadership skills to promote these simple values can have an incredible impact in creating an
environment where everyone, regardless of who they are, where they were born or their educational
background, feels welcomed and supported. This is an important key not only to managing diversity,
but to retaining all employees.

Questions

How does the concept of leadership model designed to “promote and develop the leadership skills of all
Merck people” impact on effective management of diversity leadership? How does team building create
better acceptance of workers? What is the importance of valuing the individual at work? How does the
creation of a team foster leadership and diversity at work?

The Transformational Leadership Style

In assessing the leadership styles of managers in diversity, the two latest but common styles of leadership
area addressed here. Transformation leadership is often identified as the single most effective style. The
style was first described in the late 1970s and later expanded upon by researcher Bernard M. Bass. Some
of the key characteristics of his style of leadership are the abilities to motivate and inspire followers
and to direct positive changes in groups. Cherry (2015) states that transformational leaders tend to be
emotionally intelligent, energetic, and passionate. They are not only committed to helping the group
achieve its goals, but also to helping group members fulfil their potential. Research has revealed that
this style of leadership is linked to higher performance and improved group satisfaction than other
leadership styles. A study also found that transformation leadership was linked to improved well-being
among group members.

151
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Application to workplace diversity

This style applies better to organisations that are flexible and open to change. Companies that operate
in competitive environments are likely to have transformational leaders. In diversity, transformational
leaders must pay respect to the culture of their employees and try to bring and mould them in their
business so that they will better respond to change or evolution. The valuing of differences and the effort
of converging the differences will be an added value to diversity management.

The Transactional Leadership Style

The other style is transactional leadership which views the leader-follower relationship as a transaction.
By accepting a position as a member of the group, the individual has agreed to obey the leader. In most
situations, this involves the employer-employee relationship and the transaction focuses on the follower
completing required tasks in exchanged for monetary compensation.

One of the key benefits of transactional leadership, according to Cherry (2015) is that it creates clearly
defined roles. People know what they are required to do and what they will be receiving in exchange
for completing these tasks. It also allows leaders to offer a great deal of supervision and direction if it is
needed. Group members may also be motivated to perform well in order to receive rewards. One of the
biggest downsides is that the transactional style tends to stifle creativity and out-of-the-box thinking.

152 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Application to workplace diversity

This style might be more applicable to diversity in established organisations-local or foreign-where

there is a culture of productivity and reward. Transactional leaders are more likely to succeed when
their employees coming from a diverse environment might not communicate too well but can follow
the directives. Foreign employees might be initially more open to this situation but eventually, as their
business flourishes, transactional leadership might no more apply.

Motivation in diversity

In line with leadership, motivation is another key aspect to discuss in this chapter. It starts from an
unfulfilled need to searching behaviour, creating desire, taking the appropriate action to fulfil the need and
be ultimately capable of overcoming frustration. This might apply to workplace diversity by encouraging
all forms of the diverse workforce to fell motivated. This is basically a satisfaction-dissatisfaction issue
if compared with Herzberg’s classical two-factor motivation-hygiene theory. Employees might initially
cater to the workplace basics namely the hygiene factors and ultimately move to the intrinsic ones.

Diversity managers are expected to create motivation among their staff. This is particularly achievable if
all employees embrace diversity and feel part of the team. It is also up to the diversity manager to create
conditions whereby the employee feels at home while working (Mc Gregor’s Theory Y). The concept
of rewards needs to apply correctly and ethically when one deals with motivation in diversity. A chart
provided in this chapter explained the need for inclusion when one thinks of rewarding in diversity.

Morgan (2015) claims that many people think diversity in the workplace refers mainly to gender and
race, but diversity also refers to differences in age, culture, religion, sexual orientation and physical
ability. The contemporary perspective on workplace diversity also recognises individual differences in
temperament and other personal qualities. All this creates quite the challenge for managers who must
motivate their staff.

Managing diversity

Understanding motivation requires understanding how to manage diversity. Every employee has his own
background, beliefs, attitudes, values and way of thinking. One might be motivated by financial rewards,
another by perks, still another by job quality. To further complicate matters, motivations change as
employees’ age or change roles. Rather than treat everyone the same or apply broad assumptions, managers
must understand what makes each employee unique and build on those strengths (Morgan, 2015).

153
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Never assume

Managers should never assume they know what works for everyone. They must pay attention to what
employees say and do, which often reveals an employee’s work ethic, drive and sensibilities. According
to Morgan (2015), it should not be assumed, for example, that all employees like to be praised publicly.
Some are shy. Others balk at public praise because of religious or cultural beliefs. When in doubt, ask
employees what simple things you can do to help encourage and motivate them.

Tap into teamwork

Teams, particularly those comprised of people from diverse backgrounds, offer more perspectives and
ideas than any one person. Building a teamwork culture into your workplace reinforces the idea that
various perspectives are valued. Morgan (2015) comments that the key to building motivated teams is to
foster openness, mutual trust, respect and commitment to the ideas being presented. When individuals
feel they are contributing, they are more likely to see a project through to the best of their abilities.

Join the best at Top master’s programmes

• 3
 3rd place Financial Times worldwide ranking: MSc
the Maastricht University International Business
• 1st place: MSc International Business
School of Business and • 1st place: MSc Financial Economics
• 2nd place: MSc Management of Learning

Economics! • 2nd place: MSc Economics

• 2nd place: MSc Econometrics and Operations Research
• 2nd place: MSc Global Supply Chain Management and
Change
Sources: Keuzegids Master ranking 2013; Elsevier ‘Beste Studies’ ranking 2012;
Financial Times Global Masters in Management ranking 2012

Maastricht
University is
the best specialist
university in the
Visit us and find out why we are the best! Netherlands
(Elsevier)
Master’s Open Day: 22 February 2014

www.mastersopenday.nl

154 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

Motivating different generations

With as many as four generations working together, understanding what drives each is important.
According to Rosa Schmidt of the Rutgers University Centre for Management Development, Millennials,
born between 1980 and 2000, have a strong focus on civic duty, a need for achievement and the ability to
multitask. Members of Generation X, born between 1960 and 1980, want to learn and be challenged. Baby
Boomers, born between 1943 and 1960, want to be valued for their contributions. Those born between
1922 and 1943 tend to be hard workers who respect authority. It is important that managers understand
the needs and priorities of each type of employee and understand what motivates them (Morgan, 2015).

Conclusion

This chapter explained the managerial approach to diversity based from the key management functions of
planning, organising, controlling and leading. Diversity managers must understand how to set objectives
and goals for their employees where their plans must correctly anticipate problems that might be affected
by the non-inclusion of the diverse workforce. Organising for diversity mainly concerns managing change
and organisational development. Change is both an advantage and a challenge for diversity managers but
the benefit that they obtain from developing human resources in this context is important. Employees
adapt to change successfully within diversity. Another aspect dealt with leadership through a comparison
of transactional and transformational leaders. The leadership styles will differ according to contexts
though transformational leadership might claim better value in diversity management. By empowering
workers to perform better within a structure that praises diversity is something of paramount importance
to a firm’s success. Finally, the concept of motivation is diversity was briefly addressed. Motivation aims
at bringing satisfaction both through intrinsic and extrinsic rewards. It is an imperative for the diversity
manager to consider the importance of employee motivation in diversity management.

Practice Questions

1. Why should managers practise diversity?

2. How can planning relate to managerial diversity?
3. How does organising for change impact workplace diversity?
4. What control mechanisms can be applied to diversity?
5. Do managers need to adopt an autocratic style of leadership to manage diversity?
6. How might teamwork impact on management of diversity?
7. What is the importance of transactional leadership in diversity? Where does it apply?
8. Where could transformational leadership apply to workplace diversity?
9. Why should workers be motivated at work?
10. How might Herzberg’s theory of motivation apply to diversity?

155
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Management and Leadership in Workplace Diversity

References

Cherry, K. (2015) 13 of the Most Common Styles of Leadership, about.com.

Chin, J.L. (2010) Introduction to the special issue on diversity and leadership, American Psychologist,
Vol 65(3), Apr 2010, 150–156. http://dx.doi.org/10.1037/a0018716.

Kelchner, L. (2015) Strengths & Weaknesses of Cross Functional Teams, Hearst Newspapers LLC.

Lapid-Bogda (1998) Diversity and Organizational Change, Annual: Volume 2 Consulting, Jossy-Bass/
Pfeiffer, 1998.

Michaels, C. (2015) Relationship between Organisational Leadership & Diversity Management, ehow.com.

Morgan, S. (2015) How to Motivate a Diverse Workplace, Global Post.

Nelson, D. (2015) How to Manage Workplace Diversity & Motivational Approaches as a Human Resources
Manager, Global Post.

Society for Human Resource Management (SHRM, 2015) Creating a Strategic Diversity Management
Plan, shrm.com.

Tatli and Özbilgin (2009) Understanding the Diversity manager’s role in cultural change, a conceptual
framework, Wiley Interscience, doi 10.1002/CJAS.107.

U.S. Nuclear Regulatory Commission (2004) Comprehensive diversity management plan, November
2004, NUREG BR0316.

156
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

12 Human Resource Management

in Workplace Diversity
Introduction

After assessing the importance of management and leadership in diversity, this chapter appraises the
importance of the human resource management function in diversity. Scholars have regularly made the
link between human resource management and diversity stating that it is up to human resource managers
to seek responsibility in diversity management. Human resource management could be defined as that
specialised management function dealing with recruitment and selection, training and development,
performance management and employee welfare with the perspective of bringing the best talent in the
organisation to achieve the corporate goals of the firm. Human resource management is now viewed as
pivotal to a firm’s advancement with the need to place human resource policies and practices atop the
organisations agendas.

157 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

Recruitment is one of those important aspects that managers and leaders consider as part of their diversity
management strategy. It is said that the quality of recruitment will impact the organisation. High calibre
managers are likely to influence the firm’s future direction and sustain its development in the competitive
environment in which we are living today. Big companies are already seeking highly qualified employees
which they believe are the resources that should be tapped and developed in the company. Recruitment
can also be viewed as the first step in the development of talent in the firm.

Recruitment is a three-step exercise where talent is initially located from a certain environment where
labour is available. It is then identified where the company streamlines the type or quality of labour that
it needs. Finally the company has to attract the employee by offering him or the conditions where the
worker can develop his talents.

Recruitment is expensive if the best talents in diversity have to be sourced out. It requires time and
patience to scrutinise the potential employees, find out what they can best offer and contribute to the
firm and find out the gaps between the existing skills and what could be done to improve them by
bridging such gaps.

Training is another key aspect of human resource management and this impacts on diversity at work.
Training aims at the improvement of knowledge, skills and attitudes needed for the job. In a diverse
workforce, training aims at bringing a potential for high performance level in firms. This will be much
dependent on the outcomes of diversity training. In such a case, trainers are expected to show to what
extent they can embrace diversity while inculcating the rights tools to their trainees. The effectiveness
of training programmes in diversity will be a critical factor in bringing diversity and high level of
commonality among the employees.

Performance management is also a key component of human resource management. From an initial
perspective, it was said that engaging a diverse workforce bring high levels of performance. To ensure
that performance is maintained and consistently improved in the organisation, it is essential to think of
reward strategies that benefit diversity. Employees who are rewarded on bases of equality and fairness
regarding their contribution are surely the better advocates of diversity.

Employee welfare could also be addressed regarding workplace diversity. The provision of welfare facilities
at work coupled with employee benefits adds great value to the human resource management function
while at the same time sees that diversity is respected regardless of differences. Welfare might mean the
engagement of employees in social activities of the firm but also how the company caters to the welfare
of its employees. The provision of pensions, healthcare benefits, recreational facilities, etc. are illustrations
where human resource management can positively contribute to diversity.

158
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

Recruitment and Diversity

A company’s diversity plan should cover a number of areas, all of which point toward using differences in
skills, experience and ideas to reach the company’s business goals. Recruitment is one aspect of that plan,
but it should also include retention practices, diversity training for management and line staff, community
outreach and workplace flexibility arrangements, among other things. Managing growth in workforce
diversity and increasing the representation of women and minorities is a critical human resource
management strategy of recruitment and selection for most organisations (Thomas and Ely 1996).

In recruiting for diversity, Ogunjimi (2015) suggests a series of key steps. Firstly, a company should
determine whether internal employees can be groomed for the positions they want to fill first. Businesses
must design materials, such as brochures and websites, to attract the type of employees specified in
their diversity recruitment plan. Ogunjimi (2015) stresses that managers must boast their company’s
commitment to diversity, employee perks and flexible work arrangements. They can next determine
which processes they will use to find candidates, what criteria will be used to select candidates and the
hiring budget. At this stage, employers must begin sourcing, that is, reviewing contacts to see whether
they can recommend candidates based on their insider knowledge of their company’s needs.

The Department of Veteran Affairs (2010) states that diversity is the cornerstone of effective human capital
management in the century. In order to become a high performing organisation in this millennium,
businesses must tap into the rich diversity of talent, skills, and perspectives of their increasingly global
community. To assist in this effort, hiring officials are encouraged to proactively engage in recruitment
outreach, to utilize varied recruitment sources, and to consider special hiring authorities/appointments
and internship programs when filling positions.

Key questions regarding recruitment in diversity

While recruiting for diversity, human resource managers may find themselves in a compromising position
regarding diversity. There might be a variety of questions being raised and they have to be correctly
addressed. The MDB Group (2014) has identified a checklist worth considering prior to recruiting a
diverse workforce. The arguments are listed in the box below.

• Difficulty attracting a sufficiently-diverse set of candidates.

• People of different, non-majority cultural backgrounds are not being selected to fill open positions.
• Representation of Women, People of Colour, or other non-majority groups is low in parts of, or the
entire organisation.
• A lawsuit settlement requires improvements in the organisation’s diversity recruiting strategy.
• It takes a long time to create diverse slates of candidates.
• Need for more-effective metrics by which to manage the organisation’s diversity recruiting work.
• The Board of Directors has asked what is being done to improve diversity and inclusion in the organisation.

159
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

Diversity recruitment and retention plans are major tools for effecting lasting changes in the workplace.
Meeting the diversity challenges for the recruitment and retention of a diverse workforce can be difficult
because of systemic obstacles, lack of cultural knowledge, resistance to change, and acknowledged
and unacknowledged intolerance (University of Vermont Workforce Diversity Recruitment, 2013).
Retention is an additional key component to the success of diversifying the institution’s workforce. An
intact retention effort creates and sustains the change that enables an inclusive and respectful workforce
to flourish. Accordingly, businesses must create an environment where everyone feels appreciated and
accepted. This environment supports diversity and fosters mutual respect, and in turn will improve
retention levels of diverse members of an organisation.

Selection and Diversity

Selection is the process – based on filtering techniques that ensure added value – of choosing a qualified
candidate for a position. Selection is the process of choosing a qualified person for specific role who can
successfully deliver valuable contributions to the organisation. The term “selection” can be applied to
many aspects of the process, such as recruitment, hiring, and acculturation. However, it most commonly
refers to the selection of workers (Boundless, 2015).

Need help with your

dissertation?
Get in-depth feedback & advice from experts in your
topic area. Find out what you can do to improve
the quality of your dissertation!

Get Help Now

Go to www.helpmyassignment.co.uk for more info

160 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

The University of Bristol (2014) in its recruitment and selection strategy claims that there is still a need
to ensure discrimination and stereotyping play no part in the recruitment and selection process. But as
important is valuing differences between people and understanding the positive benefits for the University
of employing a diverse range of talented people. A positive approach to diversity allows an employer to
select the best person for the job based on merit alone and free from bias on the grounds of factors such
as age, disability, gender or race that are not relevant to the person’s ability to do the job.

The interview process serves two primary purposes namely allowing the search committee to assess
candidates’ qualifications for the desired position and secondly, allowing candidates to assess their interest
in employment. The University of Iowa selection checklist (2015) highlights key issues that are worth
asking at the time of selecting candidates for diversity.

• Avoid compartmentalising questions about fairness, equity, and affirmative action as if they were separate
from issues regarding effective management, leadership, and planning.
• Make a conscious effort to share responsibility for questions regarding diversity ensures that diversity issues
will be raised regardless of the gender and racial makeup of the search committee. 
• Identify questions which address specific areas of concern for the department/unit such as retention,
recruitment, or conflict resolution.
• Identify quantifiable information about the candidates’ work in the areas of diversity and inclusion.
• Solicit information from the candidate about specific studies, policies, procedures, or programs they have
initiated to further develop the campus or workplace as a diverse environment, and ask for a statement of
initiatives they would propose if appointed.

Training and Diversity

The most widely used tool among organisations in managing diversity is training (Cox and Blake, 1991).
The purpose of diversity training is to give awareness to workers and facilitate the integration of diversity
in organisations. In addition, organisations also value diversity training as a platform to make better
decisions on diversity policy. Cox and Blake (1991) remark that it is important to treat training as an on-
going education process rather than one-shot seminar. As such, organisations need to develop training
programmes that cover all levels of workers in the organisation. The training should be a continual
process, which includes new workers and existing workers.

Diversity training in the workplace is extremely beneficial to an organisation. Aside from the benefits
to the employees and clients and customers, employers that offer diversity training in the workplace
could have an easier time making a case for the organisation in a discrimination suit. If an organisation
is making a concentrated attempt at maintaining a diverse team, including offering non-mandated
diversity training in the workplace, that organisation will likely look more favourable to a judge than an
organisation that does not make this effort.

161
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

Workplace Answers (2015) explains that employees who receive thorough diversity training in the
workplace are more likely to:

• Build relationships with co-workers who are of a different gender, culture, socio economic status and/or
background.
• Approach challenges with clients or customers in a more creative way, understanding that different people
see things different ways.
• Feel valued as an employee by management if he or she happens to be a different race, gender, age, etc.
than the majority of the other employees in the organization.

In addition to the benefits employees will receive from diversity training in the workplace, there are
benefits to clients and customers as well. Clients and customers prefer to work with organisations they
feel connected to in some way, and the more diverse an organisation is, the more clients or customers that
organisation will be able to reach. Organisations that have a more diverse team will also be able to offer
a wider variety of services, as the different backgrounds of each person allows for different sets of skills.

High quality diversity awareness training is one Human Resource function that enhances the effective
integration of diverse group members. Awareness training builds a common understanding of the value of
diversity, assisting in building social cohesion so that it improves individual and organisational outcomes.
According to Shen et al, (2009), education and training should be tailored to the specific needs of the
organisation, division, level, team or individuals. Critical to the success of education and training is the
important step of linking training to the strategic objectives of the organisation.

Benefits of diversity training

Workplace diversity training is an investment benefiting employees, hence an investment in the company.
Cultural awareness serves as a bridge between employees whose paths might not otherwise cross. Holt
(2015) explains that diversity training benefits a workplace by allowing employees to let their guards
down and build healthy business relationships, as well as decreasing at-work bullying and discrimination.
The plans turn complacent employees into passionate, well-adjusted and comfortable employees by
decreasing non-work-related pressures, according to the Greater Rochester Diversity Council. Diversity
training further improves the quality of work put out by employees. It produces a happier staff and, in
turn, increases productivity.

Performance Appraisal and Diversity

Employee Performance Management is defined as a process for establishing a shared workforce

understanding about what is to be achieved at an organisation level (PeoleStreme, 2013). It is about aligning
the organisational objectives with the employees’ agreed measures, skills, competency requirements,
development plans and the delivery of results. The emphasis is on improvement, learning and development
in order to achieve the overall business strategy and to create a high performance workforce.

162
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

An effective Performance Management process establishes the groundwork for excellence by:

• Linking individual employee objectives with the organisation’s mission and strategic plans. The employee has
a clear concept on how they contribute to the achievement the overall business objective,
• Focusing on setting clear performance objectives and expectations through the use of results, actions
and behaviours,
• Defining clear development plans as part of the process, and
• Conducting regular discussions throughout the performance cycle which include such things as coaching,
mentoring, feedback and assessment.

Performance Metrics in diversity

Diversity historically has been considered a soft skill and part of the human resources domain. Traditional
or foundational metrics include numbers related to workforce representation, dollars spent with women
and minority businesses, and the documentation of diversity activities and training. Brenman (2012)
comments that as diversity has been redefined as a strategic business advantage, measurements have
become more sophisticated with quantitative and qualitative measurements tied to business goals. Metrics
today measure revenue growth, improved productivity, leadership accountability and a financial return
on investment. Diversity is now being measured with the same kind of scrutiny that business operations
have always used. 

Brain power By 2020, wind could provide one-tenth of our planet’s

electricity needs. Already today, SKF’s innovative know-
how is crucial to running a large proportion of the
world’s wind turbines.
Up to 25 % of the generating costs relate to mainte-
nance. These can be reduced dramatically thanks to our
systems for on-line condition monitoring and automatic
lubrication. We help make it more economical to create
cleaner, cheaper energy out of thin air.
By sharing our experience, expertise, and creativity,
industries can boost performance beyond expectations.
Therefore we need the best employees who can
meet this challenge!

The Power of Knowledge Engineering

Plug into The Power of Knowledge Engineering.

Visit us at www.skf.com/knowledge

163 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

Performance metrics include employee satisfaction and diversity that address different dimensions of
employee satisfaction: business issues, diversity, empowerment, job and company, quality, reward and
recognition, stress, workgroup and teamwork, and workload. Assessment by experts can help determine
non-quantifiable results (Brenman, 2012).  Proxy measures can also be used when it is difficult or
impossible to measure direct or core results. 

Providing feedback on performance

In diversity management, it is important to provide feedback to employees. Performance metrics state

that evaluation of employees with regards to diversity have provided interesting results. The HR Council,
Canada (2015) explains that positive feedback involves telling someone about good performance.
Employers must make this feedback timely, specific and frequent. Recognition for effective performance
is a powerful motivator. Constructive feedback alerts an individual to an area in which performance
could improve. It is descriptive and should always be directed to the action, not the person. The main
purpose of constructive feedback is to help people understand where they stand in relation to expected
and/or productive job and workplace behaviour.

Often, it is the positive and supportive feedback that is most readily and easily shared, while finding
the right way to provide constructive feedback to address a particular performance issue can be more
daunting. If an employee is not meeting performance expectations, managers need to provide constructive
and honest feedback. It is important to do this when an issue first arises – before it escalates into a
significant problem.

Regarding diversity, an absence of feedback or simply a poor feedback mechanism might have some effect
on minorities. Philippe (2014) advocates that “one size does not fit all” in performance management
if you want to maintain a productive diverse workforce. Many employees in the minority groups feel
that they must do so much more than their non-minority counterparts to receive the same level of
recognition. Effective orientation and integration starting at hiring plays a huge part in long term
success. Managers of people in minority groups need to be made aware that performance management
must take into consideration differences; and if a minority employee is not performing well, the root
cause for that outcome can often be misdiagnosed. To ensure a diverse, productive, and engaged
workforce, performance management must be seen as a multi-faceted tool that capitalises on differences
(Philippe, 2014).

Case Study 12: Setting Performance Metrics in Workplace Diversity at Sodexo

Sodexo, based in Gaithersburg, Md., recently ranked sixth on Diversity Inc’s list of top 50 Companies
for Diversity. Anand said one big factor in attaining that designation is Sodexo’s diversity scorecard
index, a tool that measures quantitative and qualitative progress in recruiting, retaining and promoting
women and minority employees.

164
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

Sodexo’s qualitative metrics have “rigour around them, are measurable and get at the behaviour change
and outcomes we are after,” Anand said. These include good faith efforts to build a diverse and inclusive
workplace and include measures such as diversity-related training participation rates, networking group
participation, and achievement of diversity council objectives, affirmative action goal attainment, and
the like.

In 2002, Sodexo made the strategic decision to begin holding managers and executives accountable for
diversity when it began linking scorecard results to a significant portion of management bonuses that
can range from 10 to 15 percent of the total bonus for managers and 25 percent of the total bonus for
the executive team.

She noted that bonuses for diversity and inclusion efforts are “decoupled from the finances of the
company” and paid regardless of company financial results in any given year.

“We believe that this is a long-term commitment and a journey,” Anand noted. ‘If sales are down or
if the economy is poor, you can’t stop your focus on diversity and inclusion or you’ll lose ground and
traction. If anything, such times are when organisations really need to focus on diversity and inclusion
because doing so perhaps can help to pull you out of a downturn or a sales slump.’

As for the results, Anand said the percentage of minority employees at the company has increased
23 percent since the diversity scorecard and accountability programme was implemented, while the
percentage of female employees has risen 11 percent.

Source: Brenman, M. (2012) Diversity Metrics, Measurement, and Evaluation.

Questions

Why is the use of metric to measure performance linked with diversity difficult? What are the positive
outcomes of performance management in diversity? How may bad economic conditions affect the
performance scores of employees? How have minorities reacted in relation to performance evaluation
metric at Sodexo?

Employee Welfare and diversity

Employee welfare is a term including various services, benefits and facilities offered to employees by the
employers. The welfare measures need not be monetary but in any kind/forms. This includes items such
as allowances, housing, transportation, medical insurance and food (JetHR, 2013). Employee welfare also
includes monitoring of working conditions, creation of industrial harmony through infrastructure for
health, industrial relations and insurance against disease, accident and unemployment for the workers
and their families. Through such generous benefits the employer makes life worth living for employees.

165
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

How Employee Welfare benefits the organisation

The features of employee welfare must be firstly known before we can consider how it should impact on
workplace diversity. Jet HR (2013) explains the key features of employee welfare.

• Employee welfare is a comprehensive term including various services, facilities and amenities provided to
employees for their betterment.
• Welfare measures are in addition to regular wages and other economic benefits available to employees
under legal provisions and collective bargaining.
• The basic purpose of employee welfare is to improve the lot of the working class and thereby make a worker
a good employee and a happy citizen.
• Employee welfare is an essential part of social welfare. It involves adjustment of an employee’s work life and
family life to the community or social life.
• Welfare measures may be both voluntary and statutory.

Employee Welfare and Diversity: Case Examples

This section concludes this chapter on employee welfare and the management of diversity. A few case
examples illustrate how three selected international companies cater to providing welfare while working
with a diverse and culturally-varied workforce.

166 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

Specialised Mental Healthcare at Nissan

Nissan has put together a specialised team led by a clinical psychiatrist to care for the mental health
of employees. In fiscal 2005 we introduced a mental healthcare program, Advantage EAP (Employee
Assistance Programme), in cooperation with external mental healthcare specialists with the aim of
providing employees with consistent care covering everything from prevention and early diagnosis
to treatment and recovery. In fiscal 2007, Nissan extended the programme to include production-line
workers, giving all employees in Japan and their family members access to mental-health professionals
for consultations, diagnosis and counselling. The Nissan Sustainability Report (2011 claims that Nissan
additionally offers specialised care programmes that respect employee privacy, such as the Mental health
check-ups, through which employees receive advice from the doctor via e-mail or letters.

Sony and work-life balance

Sony promotes a variety of career support measures for employees trying to balance the demands of
child care (or nursing care) and work. Of particular note, Sony holds forums and seminars for employees
featuring messages of support for work-life balance initiatives from top management. One example is the
Working Parent Forum, during which female and male employees with experience in combining work
and child rearing share personal experiences (CSR Reporting, 2012). Another is the Fathers’ Forum,
which provides an opportunity for male employees to consider how they can better participate in child
rearing and features a panel discussion by male employees with direct experience.

Global Diversity and Inclusion at Microsoft

At Microsoft, management believes that its continued success depends on the diverse skills, experiences,
and backgrounds that its employees bring to the company. To help foster diversity and inclusion,
Microsoft has a rich community of Employee Resource Groups (ERG) and Employee Networks (EN).
These organisations provide career development, support, networking opportunities, mentoring,
community participation, product input, and assistance in activities that promote cultural awareness.
Their programmes include speaker series, scholarship programmes, community service, development
conferences, and heritage celebrations (Microsoft, 2015).

167
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

Conclusion

Human resource management has close links with diversity management in that all the key functions
of the discipline deal with diversity. Recruitment and selection must embrace diversity since potential
employees come from a global environment with differences in terms of race, culture, religion, beliefs
and values. It is common to see organisations recruiting foreign people given that they have the abilities
to work correctly. Training and development are other important areas of human resource management.
Both managers and employees should be provided with training in diversity where they will learn to
better cope with different employees and see that people feel included within the work environment.
The problem arising from lack of training might state that employee still consider personal differences
at work and hold prejudicial statements of others.

Performance appraisal has its say in the context of human resource management for diversity. Performance
management can be undertaken by selecting one of the different methods like 360 degree feedback, the
written essay, self-appraisal or modern performance management systems. Yet, performance metrics
are modes of assessing how well diversity is integrated into performance. For instance, what about the
particular requirements of a group? How to value others in a context of appraisal. The end result could be
that employees feel included in diversity if their differences are valued in the management of performance.

Another area of human resource management in diversity could come from employee welfare. Large
established companies value employee welfare in that it brings a greater sense of belonging to the
organisation. By providing adequate benefits, facilities at work, fringe benefits, healthcare, companies
might ensure good work life balance in diversity which is in turn something of added value to
the organisation.

Practice Questions

1. How does human resource management impact workplace diversity?

2. What is the relation between effective recruitment and diversity?
3. How can a human resource manager use suitable questions on selecting for diversity?
4. Why is it important to train managers in diversity?
5. What is the challenge of training managers in diversity?
6. How can training in diversity help develop an inclusive workforce?
7. What is the importance of using metrics in performance management?
8. How can a manager integrate employee welfare with diversity?
9. How can companies use corporate social responsibility as part of welfare diversity?
10. What challenge could exist by developing employee welfare in diversity?

168
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

References

Boundless (2015) ‘Employee Selection.’ Boundless Management. Boundless, 08 Dec. 2014. Retrieved
27 Apr. 2015 from https://www.boundless.com.

Brenman, M. (2012) Diversity Metrics, Measurement, and Evaluation, Workforce Diversity Network.

Cox, T., and Blake, S. (1991), “Managing Cultural Diversity: Implications for organizational
Competitiveness,” Academy of Management Executive, Vol. 5, No. 3, 45–56.

CSR Reporting (2012) Human Resources, Sony-net.

Department of Veteran Affairs (2010) Recruitment and Selection-Best Practices Guide.

Holt, M. (2015) Training in Workplace Diversity, chron.com.

MDB Croup (2014) A Holistic Systems Approach to Diversity Recruiting, mdb group.com.

Microsoft (2015) Inside Microsoft, Global Diversity and Inclusion, microsoft.com.

Nissan Sustainability Report (2011) Employees: Fostering sustainability, nissan-global.com.

169 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Human Resource Management in Workplace Diversity

Ogunjimi (2015) Recruitment Strategies for a Diverse Workforce, http://www.ehow.com/info_7746108_

recruitment-strategies-diverse-workforce.html

PeopleStreme (2015) What is Performance Management? Human Resource Capital.

Philippe, M.Y. (2014) Performance Management for Inclusion, Profiles in Diversity Journal.

Shen, J., Chanda, A., D’Netto, B., and Monga, M. (2009) Managing diversity through human resource
management: An international perspective and conceptual framework, The International Journal of
Human Resource Management, Vol 20. No 2. February 2009, 235–251.

The University of Bristol (2014) Equality and diversity in recruitment and selection, Bristol.C.UK.

The University of Iowa (2015) The Selection Checklist, uiowa.edu.

Thomas, D.A., and Ely, R.J. (1996), ‘Making Differences Matter: A New Paradigm for Managing Diversity,’
Harvard Business Review, Sept–Oct, 79–90.

University of Vermont Workforce Diversity Recruitment (2013) University of Vermont.

Workforce Diversity Recruitment and Retention Best Practices, uvm.edu.

Workplace Answers (2015) Diversity Training in the Workplace, Workplace Answers, LLC.

170
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

13 LGBT Issues in
Workplace Diversity
Introduction

If an individual was considered “gay” in the past, he/she would be subject to criticism, more in the
form of mockery. This was broadly viewed as ‘uncatholic’ in societies where people were expected to
follow the common norms and mores like growing up, getting married and having children according
to society’s established ways of living. Anything viewed outside this context would be highly criticised
hence discarded by most of the members. This unconventional behaviour could be associated with
people liking and living with those of the same sex-whether they could be both men and women. This
later included people who are transgender like a male-looking individual having female genital organs
or vice-versa. There are also people who could love both men and women known as bisexuals.

Coming back to the discussion dealing with diversity, it can be generally claimed that organisations ignore
the issue thinking that all workers are at least “morally correct”. Any behaviour that would go against
conventional ones would be immediately looked down upon. But how is this possible at the workplace
when people might be overly hesitant to state that their sexual behaviour is totally different from the
rest? It can be broadly known male employees who have a more feminine attitude than others could be
considered as “sissy” and be the centre of mockery or fun with the other colleagues.

Being gay, lesbian or transsexual are terms that are usually less spoken at work although progress has
been made on this issue regarding the need to overcome discrimination and see things in a positive
manner. It is essentially the effort of pressure groups or non-governmental organisations that have been
at the forefront of claiming that people can live in the way they like and have their sexual behaviour as
intimately as possible without causing any trouble to the workforce. It is a known fact that homosexuals
might have their own attitude to living and sexual activities yet, there are illustrations to show how well
they have performed at work.

The problem is that most societies-advanced or developing-show hindrance towards the lesbian, gay,
homosexuals, etc. with the belief that their sexual behaviour is antisocial hence reprehensible for society.
In this way, discrimination is omnipresent and the pressure of being stigmatised by those who claim to be
“normal” might be overwhelming. Else, nation have also incensed the debate by stating clearly and openly
that it is morally wrong to be engaged in other behaviour apart from heterosexual one. Countries like
France and the United Kingdom might still show hindrance and have laws to criminalise non-heterosexual
behaviour while developing nations like Uganda or Sudan have stated that there is lapidating or even
stoning if people are caught behaving differently from what is normally permitted by law and religion.

171
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

There are efforts undertaken by organisations that show responsibility and accountability in this aspect.
Some companies clearly mention that they will fight back discrimination and stigmatisation against those
likely to offend and criticise homosexuals and people classified in the related context. It is however right
to say that sexual differences are already discriminated but are not likely to impact at work. People of
any gender or behaviour might act privately according to their will but have no effect on affecting the
other workers. Rather, they feel highly discriminated and even prevented from opportunities to progress
at work. This is where the importance of respecting diversity arises and how we should welcome such
employees within diversity.

This chapter along with the next one covers contemporary issues in diversity by welcoming new types
of diversity that are broadly spoken but not considered with enough importance. In this contemporary
context of workplace diversity, new types of diversity do impact globally and need to be effectively
addressed else they might remained issues without a proper outcome.

Definition of LGBT

International Spectrum (2015) defines the acronym refers to Lesbian, Gay, Bisexual, Transgender.
Although all of the different identities within “LGBT” are often lumped together (and share sexism as a
common root of oppression), there are specific needs and concerns related to each individual identity.

Bua (2014) explains that for anyone under 30, it may be difficult to imagine a time when the gay-rights
movement was not operating at a milestone-a-minute pace. Just 45 years ago gays had little choice but
quietly rise above the separate-but-inherently-unequal pre-Stonewall era. People who lived during these
times were warriors on the front lines of history, but today the pace of change threatens to wash away
the past in the eyes of a new generation.

A brief history of LGBT

Morris (2015) provided an account of the history of LGBT. Some of his key findings and arguments are
discussed. The author states that most historians agree that there is evidence of homosexual activity and
same-sex love, whether such relationships were accepted or persecuted, in every documented culture.

Europe and homosexuality

There was little formal study of homosexuality before the 19th century, however. Early efforts to
understand the range of human sexual behaviour came from European doctors and scientists, including
Sigmund Freud and Magnus Hirschfield. Their writings were sympathetic to the concept of a homosexual
or bisexual orientation occurring naturally in an identifiable segment of humankind, and Freud himself
did not consider homosexuality an illness or a crime (Morris, 2015).

172
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

United States and homosexuality

Morris (2015) comments that in the United States, few attempts were made to create advocacy groups
supporting gay and lesbian relationships until after World War II, although pre-war gay life flourished in
urban centres such as Greenwich Village and Harlem during the Harlem Renaissance of the 1920s. Greater
awareness, coupled with Senator Joseph McCarthy’s investigation of homosexuals holding government
jobs during the early 1950s, led to the first American-based political demands for fair treatment in mental
health, public policy, and employment.

Advances in the 1950s and 1960s

The primary organisation acknowledging gay men as an oppressed cultural minority was the Mattachine
Society, founded in 1950 by Harry Hay and Chuck Rowland. Other important homophile organisations
on the West Coast included One, Inc., founded in 1952, and the first lesbian support network, Daughters
of Bilitis, founded in 1955 by Phyllis Lyon and Del Martin. Through meetings and publications, these
groups offered information and outreach to thousands. These first organisations soon found support from
prominent sociologists and psychologists. In 1951, Donald Webster Cory published The Homosexual in
America (Cory, 1951), asserting that gay men and lesbians were a legitimate minority group, and in 1953,
But it would not be until 1973 that the American Psychiatric Association removed homosexuality as an
‘illness’ classification in its diagnostic manuals. Bederman (2010) coins that in 1952, the Immigration
and Naturalisation Act of 1952 explicitly forbade to those with “psychopathic personality” – which the
PHS assured Congress included “homosexuality or sexual perversion” – from entering the country, or
becoming citizens. Throughout the 1950s and 60s, gay men and lesbians continued to be at risk for
psychiatric lockup and jail and for losing jobs or child custody when courts and clinics defined gay love
as sick, criminal, or immoral. Bederman (2010) further points out that between 1946 and 1967, hundreds
of LGBT persons were arrested each year for sodomy or attempted sodomy, and thousands for lesser
offences like “cruising,” propositioning an undercover policeman or woman, wearing sex-inappropriate
clothing and being present in a gay or lesbian bar during a raid. Newspapers routinely printed the names
of those arrested, who frequently lost their jobs as a result.

The gay liberation movement

Morris (2015) comments that the gay liberation movement of the 1970s saw myriad political organisations
spring up, often at odds with one another. Frustrated with the male leadership of most gay liberation
groups, lesbians formed their own collectives, record labels, music festivals, newspapers, bookstores,
and publishing houses and called for lesbian rights in mainstream feminist groups like the National
Organisation for Women (NOW). Expanding religious acceptance for gay men and women of faith,
the first out gay minister was ordained by the United Church of Christ in 1972. Other gay and lesbian
church and synagogue congregations soon followed.

173
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

1980s through today

Through the 1980s, as the gay male community was decimated by the AIDS epidemic, demands for
compassion and medical funding led to renewed coalitions between men and women as well as angry
street theatre by groups like AIDS Coalition to Unleash Power (ACT UP) and Queer Nation. Morris
(2015) comments that enormous marches on Washington drew as many as 1 million gay rights supporters
in 1987 and again in 1993. Celebrity performers, both gay and heterosexual, have been among the most
vocal activists, calling for tolerance and equal rights.

As a result of hard work by countless organisations and individuals, helped by Internet and direct-mail
campaign networking, the 21st century heralded new legal gains for gay and lesbian couples. Same-sex
civil unions were recognised under Vermont law in 2000, and Massachusetts became the first state to
perform same-sex marriages in 2003. With the end of state sodomy laws (Lawrence v. Texas, 2003), gay
Americans were finally free from criminal classification. Gay marriage is now legal in the Netherlands,
Belgium, Spain, and Canada, although the recognition of gay marriage by church and state continues
to divide opinion worldwide.

Challenge the way we run

EXPERIENCE THE POWER OF

FULL ENGAGEMENT…

RUN FASTER.
RUN LONGER.. READ MORE & PRE-ORDER TODAY
RUN EASIER… WWW.GAITEYE.COM

1349906_A6_4+0.indd 1 22-08-2014 12:56:57

174 Click on the ad to read more
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

Gay rights in developing countries – Views of African leaders

The Economist (2010) states that Some 80 countries criminalise consensual homosexual sex. Over half
rely on “sodomy” laws left over from British colonialism. But many are trying to make their laws even
more repressive. A draconian bill proposed in Uganda would dole out jail sentences for failing to report
gay people to the police and could impose the death penalty for gay sex if one of the participants is HIV-
positive. In March 2010, Zimbabwe’s president, Robert Mugabe, who once described gay people as worse
than dogs or pigs, ruled out constitutional changes outlawing discrimination based on sexual orientation.

In many former colonies, denouncing homosexuality as an “unAfrican” Western import has become an
easy way for politicians to boost both their popularity and their nationalist credentials. But Peter Tatchell,
a veteran gay-rights campaigner, says the real import into Africa is not homosexuality but politicised
homophobia. George Kunda, Zambia’s vice-president, lambasted gay people, saying they undermined
the country’s Christian values and that sadism and Satanism could be the result.

An illustration of the world’s view on LGBT

Darkest shading represent nations that are more tolerant to LGBT issues and grey shadings represent
countries where there is law enforcement and imprisonment. Countries like Uganda, Sudan, Saudi Arabia,
Turkey, Mauritania, among others may enforce death penalty.

Source: GNU Free Documentation

175
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

South Africa was the first country anywhere to ban homophobic discrimination in its constitution. It is
the only country in Africa to allow gay marriage. In April 2008 Eudy Simelane, a South African football
player who was a lesbian, was gang-raped and stabbed to death. Two men were convicted of her murder
but, in his sentencing, the judge denied that Ms Simelane’s sexuality played a part in the crime (The
Economist, 2010).

The Economist (2010) concludes that hopes rose a little in June 2009 when India overturned its 149-year-
old sodomy law but since then the global trend seems to have been in the opposite direction. Campaigners
argue the proposed laws have implications beyond gay rights. How countries treat one particularly
vulnerable group is a good measure of how they will act towards the rest of their citizens.

A selection of developing nations and their attitude to homosexuality

Country Status Penalty or sanction

Iran Illegal Death for men, slashes for women

Malaysia Illegal Fine, imprisonment up to 20 years

Morocco Illegal Fine, up to 5 years prison

Nigeria Illegal under sharia Death for men, 50 lashes for women, elsewhere 14 years of prison

South Africa Legal since 1994 Beatings, rape or murder outside penal sanctions

Uganda Illegal Life imprisonment

Zimbabwe Male illegal Up to one year prison

Source: International LGBT and Intersex Association (2010)

LGBT and workplace diversity

For companies seeking to incorporate LGBT equality into their workplace inclusion and diversity
strategies, there are two critical areas where small changes can have a significant impact: Recruitment
and Retention.

Recruitment

LGBT employees who work just as hard as their non-LGBT counterparts face multiple barriers to fair
and equal treatment – barriers that make it harder for LGBT workers to find and keep good jobs; and
barriers that prevent LGBT workers from accessing the same job-related benefits as their non-LGBT
co-workers, putting LGBT workers and their families at risk (Map, 2015). Freedom to Work (2013)
supports the idea that LGBT workers face discrimination that makes it harder for them to find and keep
good jobs, earn a living, and provide for themselves and their families. This discrimination includes:

Bias and Discrimination in Recruitment and Hiring

LGBT workers can put their job prospects at risk if they disclose that they are LGBT while looking for work.

176
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

On-the-Job Inequality and Unfair Firing

An LGBT employee may be in a workplace that is blatantly hostile, one that condones anti-gay or anti-
transgender jokes and slurs, and/or one where employers look the other way and allow a discriminatory
climate to flourish. A 2011 survey found that 58% of LGB workers and 78% of transgender workers had
heard offensive remarks or jokes at work. A different survey found 26% of transgender workers were
unfairly fired because they were transgender and 47% said they had experienced an adverse job outcome,
such as being fired, not hired, or denied a promotion (Freedom to work, 2013).

Wage Gaps and Penalties

In addition to job and workplace discrimination, LGBT employees face wage disparities that make it
harder for them to provide for themselves and their families. Polls show that individuals who self-identify
as LGBT are more likely to report incomes of less than $24,000 per year, and are less likely to report
incomes of more than $90,000 per year, compared to their non-LGBT peers (Freedom to work, 2013).

Regarding recruitment, Combs (2012) suggests that a company’s approach to talent acquisition must
include an eye toward diversity, including taking into consideration the state of LGBT issues in the U.S.
and abroad. Some methods to demonstrate a commitment to inclusion and diversity, especially when
looking to attract talented candidates who are LGBT include:

This e-book
is made with SETASIGN
SetaPDF

PDF components for PHP developers

www.setasign.com

177 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

• Highlighting the policies and benefits relevant to LGBT employees on their websites (especially in the career
section), including global programmes and how they may differ from those in the U.S.
• Implementing campus recruiting programs and highlighting inclusion and diversity information in outreach
and education efforts.
• Partnering with LGBT student-focused, on-campus organisations that connect employers with LGBT
undergraduate and graduate students.
• Communicating LGBT-friendliness through outreach programs and awards or by sponsoring LGBT non-profit
community organisations.
• Participating in events such as the Out & Equal Workplace Summit, an annual conference where more than 2,500
individuals, human resources professionals, diversity managers, employee resource group leaders, and allies
share best practices and formulate strategies based on their commitment to LGBT equality in the workplace.

Retention

Combs (2012) states that once diverse job candidates have been recruited, it is vital to have a workplace
environment in which all employees are treated fairly and respectfully, have equal access to opportunities
and resources, and can contribute fully to the organisation’s success. Organisations recognised for
exceptional inclusion and diversity practices often have programmes that include:

• Establishing LGBT employee resource groups to provide leadership and growth opportunities for LGBT
employees and serve as a vehicle to educate leaders about issues important to LGBTs in the workplace. Such
groups also serve as ambassadors to the LGBT community.
• Mentoring and leadership development programs for diverse employees, including LGBT, as well as programmes
to educate senior leaders and employees in general about diversity issues.
• Including LGBT content in inclusion and diversity training.
• Creating partnerships with LGBT non-profit organisations to demonstrate commitment to LGBT issues and
offering volunteer opportunities relevant to these communities.

Organisations leading the pack with their inclusion and diversity efforts are realising the tremendous
benefits and opportunities afforded by tapping into pools of skilled workers, regardless of gender, sexual
orientation, ethnicity, or background. Actively taking steps to embrace diversity will help organisations
establish themselves as not only welcoming LGBT workers, but also realising the positive impacts of
diverse workforces: higher degrees of employee engagement.

Case Study 13: LGBT Inclusion and Diversity in the Workplace

In today’s fast-changing environment, the companies best positioned to outperform their competitors are
those that consistently recruit and retain top talent. With an estimated 7 million lesbian, gay, bisexual,
and transgender (LGBT) employees in America’s private sector, employers that are slow to create LGBT-
friendly workplaces risk missing out on a substantial pool of skilled talent. Moreover, the consequences of
alienating workers are significant. Losing and replacing the more than 2 million American workers who
leave jobs due to unfair treatment and discrimination costs employers an estimated $64 billion each year.

178
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

In 2012, it is legal to fire someone for being gay or lesbian in 29 US states. Not surprisingly, LGBT job
seekers pay particular attention to which employers are known for having a diverse workplace, including
treating LGBTs equally and fairly. One tool at a company’s disposal is the annual Corporate Equality Index
(CEI), published by the Human Rights Campaign, which evaluates companies on factors ranging from
their non-discrimination policies to the strength of their benefits programs for LGBT employees. In 2012,
190 businesses were recognised as being a “Best Place to Work for LGBT Equality” by scoring 100%.

Research shows these factors make a difference to where LGBTs choose to work. When it comes to
making career decisions, 83% of LGBTs surveyed indicate it is important that their employer offer
equal health-insurance benefits to all employees. This is especially true for transgender employees, since
many of the medical costs associated with transitioning procedures are not covered by the majority of
employer-provided insurance plans.

Factors outside of the workplace also impact where LGBTs choose to work. While there are no U.S. federal
mechanisms to prevent workplace discrimination on the basis of sexual orientation or gender identity
and expression, there have been advances regarding marriage equality and relationship recognition in
various states. Six states and the District of Columbia allow same-sex couples to marry, and nine more
recognise broad domestic partnerships and civil unions. In a recent survey, 68% of LGBTs said they would
prefer a job with an employer in a state where same-sex marriages are recognised over an employer in
a state that doesn’t recognise them.

Source: Combs, W. (2012) LGBT Inclusion and Diversity in the workplace, Diversity MBA Magazine.

Questions

What are the choices of LGBT workers regarding employment? How does affirmative action for
recruitment of LGBT impact on organisations? What aspects do companies need to develop to ensure
that they protect transgender employees? How does the “decriminalisation” of transgender or gay issues
empower LGBT employees to secure better chances in workplace diversity?

LGBT inclusion: Safety, Acceptance and Equality

Woods (2011) states that as diversity change practitioners, it becomes a reality to put inclusion into
practice. Mickens (1994) outlined three areas of concern for LGBT inclusion: safety, acceptance and
equality. These concerns continue today to provide a useful framework for thinking through inclusive
policy, awareness and skill-building, and workplace culture change.

179
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

LGBT inclusion can be explored by asking what needs to be in place to promote:

• Safety from ridicule, harassment, bullying and violence

• Acceptance to foster understanding, goodwill and relationship building
• Equality to ensure non-discrimination, recognition of full lives and respect for the integrity of relationships
and families

As with other aspects of inclusive policy, it is important to think through how policy becomes practice,
how inclusion will be communicated, implemented and supported. Diversity and inclusion often pushes
us beyond our comfort zones. Managers are asked to dismantle backlash, to recognise stereotypes, and
to keep an open-mind for learning from the experience of diverse others. They are challenged to re-
examine their own identities, to surface deeply rooted assumptions, and to learn new ways to understand
the complexity of human reality, including their own (Woods, 2011). When working with employee and
management, the same skills and approaches that are useful with other dimensions of diversity are useful
here. A workplace environment guided by expectations for work relatedness, fairness and respect is well
suited for advancing recognition and inclusion of LGBT people.

Conclusion

The LGBT issue is contemporary in approach compared to the traditional school of diversity that
comprised age, gender, ethnic differences, etc. There is a little more consideration today where certain
companies are duly considering this aspect and empowering employees in this category to better express
themselves at work. Discrimination is still quite high in this field despite the fact that employers are
attempting to include LGBT employees at work. It is the stereotype that companies and employees develop
and which might the key reason to discriminate LGBT workers. Globally there are more demonstrations
of LGBT groups to explain that they also form part of diversity, that their rights must be respected and
that any form of stigmatisation should be overcome. Lastly, an inclusion strategy like safety, acceptance
and equality greatly encourages companies to better embrace diversity regarding LGBT.

Practice Questions

1. What does a transgender employee mean?

2. What accounts for the rise of LGBT at work?
3. Why do societies traditionally reject ‘uncatholic’ attitude?
4. Is it important to have religious opinions on LGBT at work?
5. In what ways can LGBT employees be discriminated at work?
6. How might managers approach the LGBT issue in diversity?
7. Draft a brief charter regarding the inclusion of LGBT at work?
8. What types of pressure might LGBT workers face in their jobs?
9. Explain LGBT inclusion with regards to Safety, Acceptance and Equality.
10. What is the relevance of mentoring and training in the inclusion of LGBT at work?

180
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context LGBT Issues in Workplace Diversity

References

Bederman, G. (2010) Compulsory discrimination against ‘Homosexuals and Sex Perverts,’ 1935–1969,
The Observer, 21st April 2010.

Bua, F. (2014) Gays of Future Past, Huffington Post, 18th August 2014.

Combs, W. (2012) LGBT Inclusion and Diversity in the workplace, Diversity MBA Magazine.

Cory, D.W. (1951). The homosexual in America: A subjective approach. New York: Greenberg.

Freedom to work (2015) LGBTt workers continue to face unfair discrimination, www.freedomtowork.org.

GNU free Documentattion License (2015) World representation of countries in LGBT.

International LGBT and Intersex Association (2010) Annual report 2010, old.ilga.org.

International Spectrum (2015) Definition of LGBT, LGBTQ, LGBTQA, TBLG, University of Michigan.

Mickens, E. (1994) ‘Including Sexual Orientation in Diversity Programs and Policies,’ Employment
Relations Today, Autumn 1994, Vol. 23, No. 3.

MAP (2015) LGBT Workers, Movement Advancement Project.

Morris, B.J. (2015) History of Lesbian, Gay, & Bisexual Social Movements, American Psychological
Association.

Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free
Documentation License, Version 1.2 or any later version

The Economist (2010) Gay rights in developing countries, a well-locked closet, 27th May 2010.

Woods, (2011) Thinking about LGBT Diversity in the Workplace, Workforce diversity Network.

181
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

14 HIV/AIDS Workers in
Workplace Diversity
Introduction

By hearing the word AIDS some thirty years ago, people felt like being affected by society’s worst ill-
something pest like- and that was likely to be reprimanded at the first instance. The individual affected by
the disease was isolated and treated with minimal care including nursing that was rudimentary. To this
end, the affected person died on being rejected by society. AIDS was known in French term like l’Epée
de Damoclès (Damocles Sword) like impending death without any possibility of escaping it. Then came
some research about AIDS stating that HIV could be one of those factors likely to affect the individual
first while AIDS could develop over time, say up to eight years.

These are all known facts about AIDS which has up to now made 25 million victims worldwide. Research
findings state that the virus could have existed back to the 1950s before being better recognised as from
the 1980s when it could be accepted that the virus was transmitted from primates to men and firstly
affected the homosexuals. It was quickly voice as ‘gay cancer’ and was subject to high stigmatisation. The
fact that Hollywood star, Rock Hudson along with colleague Elizabeth Taylor voice the actor’s ailment
through AIDS got a global reception illustrated with compassion and better understanding.

www.sylvania.com

We do not reinvent
the wheel we reinvent
light.
Fascinating lighting offers an infinite spectrum of
possibilities: Innovative technologies and new
markets provide both opportunities and challenges.
An environment in which your expertise is in high
demand. Enjoy the supportive working atmosphere
within our global group and benefit from international
career paths. Implement sustainable ideas in close
cooperation with other specialists and contribute to
influencing our future. Come and join us in reinventing
light every day.

Light is OSRAM

182 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

The development of antiretroviral medicine since the 1990s has changed society’s perception of AIDS and
the involved of the United Nations (UNAIDS) at the global level has developed much greater concern
about the pandemic. Through safe sexual behaviour using condoms and avoiding used intravenous
needles, AIDS might not be transmitted. In the same way, the use of appropriate drugs will lower the
long-term spread of AIDS and become a palliative to it. Although no remedy has been yet discovered,
thoughts about AIDS have evolved and moved a long way ahead.

All the explanation and known facts given so far help putting the reader within the context of AIDS
as a pandemic and brings him/her to the workplace while being better informed. There is however the
need to see deeper in the picture. AIDS affected people form part of the workforce and have to struggle
to earn a living. In sub-Saharan Africa, some countries have their male populations decimated up to
25% and even beyond that. There is a dearth of labour in such countries while this affects the economy
as a whole. Countries like Botswana, South Africa, Uganda and Kenya are seriously at threat with large
populations of the workforce affected by AIDS.

Coming to the workplace, AIDS employees are the first ones subject to discrimination. There has
been a recent case in Mauritius where a Cameroon student was disallowed to study in the country
and a first ruling of the Courts states that such discrimination is unfair. To this end, it is worth stating
how most societies look down upon people affected by the disease without supporting such workers.
Discrimination is everywhere while companies that claim pursuing diversity objectives claim that they
are doing their utmost best to avoid discrimination and to include such workers by providing them with
the necessary support.

This assumption looks grin if a concept like stigmatisation affects AIDS workers in the same way as
LGBT ones (discussed in the previous chapter). Stigmatisation directly discriminates AIDS workers
whereby others want to stay away from them, leave them to their own and even show disrespect to them.
There are also governments that clearly state that AIDS is the fault of “sinners” and this exacerbates the
debate onto integrating AIDS workers. There is usually this contradiction between writing statements
of affirmative action for AIDS workers and enacting positively towards them. This is where the debate
remains unsolved despite the fact that developments regarding eradicating AIDS or longer and healthier
living through AIDS looks to become true today.

183
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

Genesis of HIV/AIDS: Key facts

UNAIDS (2000) states that goes without saying that HIV/AIDS is as much about social phenomena as
it is about biological and medical concerns. Across the world, the global pandemic of HIV/AIDS has
shown itself capable of triggering responses of compassion, solidarity and support, bringing out the best
in people, their families and communities. But the disease is also associated with stigma, ostracism,
repression and discrimination, as individuals affected (or believed to be affected) by HIV have been
rejected by their families, their loved ones and their communities. This rejection holds as true in the
rich countries of the north as it does in the poorer and developing countries of the south.

The AIDS Institute (2015) claims that scientists identified a type of chimpanzee in West Africa as the
source of HIV infection in humans. They believe that the chimpanzee version of the immunodeficiency
virus (called simian immunodeficiency virus or SIV) most likely was transmitted to humans and mutated
into HIV when humans hunted these chimpanzees for meat and came into contact with their infected
blood. Over decades, the virus slowly spread across Africa and later into other parts of the world.

The earliest known case of infection with HIV-1 in a human was detected in a blood sample collected
in 1959 from a man in Kinshasa, Democratic Republic of the Congo. (How he became infected is not
known.) Genetic analysis of this blood sample suggested that HIV-1 may have stemmed from a single
virus in the late 1940s or early 1950s (AIDS Institute, 2015).

Farrand (2007) explains that in June of 1981 a report was published by the CDC of five men in Los
Angeles who had been diagnosed with PCP with no identifiable cause. This is sometimes referred to
as the “beginning” of AIDS, but in light of the information we now have it would be more accurately
named the beginning of awareness of AIDS in the United States. The disease was known by several
different acronyms and names, such as ‘GRID’ (gay-related immune disorder), the more inclusive
“CAID” (community-related immune deficiency), and the pragmatic if not particularly sensitive “Gay
Cancer.” In 1982 public health officials began to use the term “acquired immunodeficiency syndrome,” or
AIDS, to describe the occurrences of opportunistic infections, Kaposi’s sarcoma (a kind of cancer), and
Pneumocystis jirovecii pneumonia in previously healthy people. Formal tracking (surveillance) of AIDS
cases began that year in the United States. In 1983, scientists discovered the virus that causes AIDS. The
virus was at first named HTLV-III/LAV (human T-cell lymphotropic virus-type III/lymphadenopathy-
associated virus) by an international scientific committee. This name was later changed to HIV (human
immunodeficiency virus).

184
Download free eBooks at bookboon.com
 Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

The AIDS Institute (2015) reports that for many years scientists theorised as to the origins of HIV and
how it appeared in the human population, most believing that HIV originated in other primates. Then
in 1999, an international team of researchers reported that they had discovered the origins of HIV-1, the
predominant strain of HIV in the developed world. A subspecies of chimpanzees native to west equatorial
Africa had been identified as the original source of the virus. The researchers believe that HIV-1 was
introduced into the human population when hunters became exposed to infected blood.

Current Worldwide HIV/AIDS Crisis

Swierzewski (2007) states that the AIDS epidemic continues in Africa and much of Asia, where
antiretroviral therapy is not available and health care is seriously inadequate. Over 95 percent of AIDS
cases and deaths occur outside the United States. AIDS is the fourth leading cause of death worldwide,
the first cause of death due to infectious disease, and has surpassed malaria as the first killer in Africa.

360°
There are more than 2.2 million AIDS cases reported worldwide, and 33.6 million people are living with
HIV/AIDS. More than 16 million people have died from AIDS. According to the NIH, AIDS caused 2.6
million deaths in 1999 and more than 3 million deaths in 2000. There is an evidence of the slowing of

thinking
the spread of AIDS in advanced countries like the USA where the percentage goes to below 5% of the
active population while this can alarmingly climb up to 25% in sub-Saharan African countries. .

360°
thinking . 360°
thinking .
Discover the truth at www.deloitte.ca/careers Dis

© Deloitte & Touche LLP and affiliated entities.

Discover the truth at www.deloitte.ca/careers © Deloitte & Touche LLP and affiliated entities.

Deloitte & Touche LLP and affiliated entities.

Discover the truth

185 at www.deloitte.ca/careers
Click on the ad to read more
Download free eBooks at bookboon.com

© Deloitte & Touche LLP and affiliated entities.

Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

HIV/AIDS & Sub-Saharan Africa

AIDS is the leading cause of death in southern Africa. Sub-Saharan Africa makes up one-tenth of the
world’s population, but two-thirds of the world’s HIV-positive population and more than 80 percent of
all AIDS deaths occur there. In 1999, nearly 70 percent of the 5.6 million new HIV infections occurred
in sub-Saharan Africa (Swierzewski, 2007).

AVERT (2015) states that in the mid-1980s, HIV and AIDS were virtually unheard of in southern Africa.
Now, it is the worst affected region and widely regarded as the “epicentre” of the global HIV epidemic.
In 2012, Swaziland had the highest HIV prevalence rate of any country in the world (26.5 percent). HIV
prevalence is also particularly high in Botswana (23 percent) and Lesotho (23.1 percent). With 6.1 million
people living with HIV – a prevalence of 17.9 percent – South Africa has the largest HIV epidemic of any
country. The remaining countries in southern Africa have a HIV prevalence between 10 and 15 percent.

Various factors have contributed to the current AIDS crisis in Africa, including the following:

• The likelihood that the HIV virus originated in Africa and spread and evolved before preventative actions
could be taken.
• A fierce denial on the part of many Africans, including presidents of nations, that HIV causes AIDS, that sex
education is necessary to stop its spread, and that Western medicine or science can be trusted.
• The inability to pay for the expensive antiretroviral drugs.
• The malnourishment and poor health of many Africans.
• Unemployment, labour migration, and displacement as a result of conflict have also contributed to the HIV
epidemic in this region (Levinsohn, 2011).

Selected Countries in sub-Saharan Africa and HIV-affected adult working population

Country Adult (15–49) HIV rate

Angola 2.0

Botswana 24.8

Lesotho 23.6

Mauritius 11.5

South Africa 17.8

Swaziland 25.9

Zimbabwe 14.3

Sub-Saharan Africa average 5.0

Source: AVERT (2009). Sub-Saharan Africa HIV & AIDS statistics.

186
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

HIV/AIDS and workplace stigmatisation

Stigma and discrimination present major challenges to the successful implementation of workplace
HIV/AIDS programmes (Stewart et al, 2003). Stigma is defined as a social process that marginalises and
labels those who are different, and discrimination is defined as the negative practices that stem from
stigma, or “enacted” stigma. In the workplace, employees may suffer from HIV-related stigma from their
co-workers and supervisors, such as social isolation and ridicule, or experience discriminatory practices,
such as being fired from their jobs. The fear of negative reactions from colleagues and employers may
discourage workers from undergoing voluntary counselling and testing and seeking available prevention
and care services.

Visibility and openness about HIV/AIDS are prerequisites for the successful mobilisation of government
and community resources to respond to the epidemic. Because they fear stigma and discrimination,
people living with HIV/AIDS may be deterred from being open about their serostatus (UNAIDS, 2000).
Piot and Seck (2001) add that HIV-related stigma may well be the greatest obstacle to action against the
epidemic, for individuals and communities as well as political, business and religious leaders. An all-out
effort against stigma will not only improve the quality of life of people living with HIV and those who
are most vulnerable to infection, but meet one of the necessary conditions of a full-scale response to
the epidemic.

Case Study 14: Pfizer and HIV/AIDS Workplace Policy

Pfizer recognises the magnitude and severity of the development of HIV/AIDS epidemic worldwide. As
a global health care company, Pfizer is committed to the development of policies and the implementation
of programs by its global workplace sites on HIV/AIDS non-discrimination, awareness, prevention and
health support.

While programmes may be locally based and designed to meet local conditions, the overarching policy
of HIV/AIDS non-discrimination, awareness, prevention, and health support applies to all employees
of the Company and its subsidiaries.

To this end, Pfizer workplace sites globally should seek to develop local programmes and policies to
adhere to the following guidelines:

187
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

Non-Discrimination

Consistent with Pfizer’s pre-existing company-wide global policy on non-discrimination, it is the policy of
Pfizer to provide a work environment for its employees that is free from harassment and/or discrimination.
Colleagues who engage in acts of harassment and/or discrimination are subject to corrective action that
may include termination of employment. Accordingly, colleague situations related to HIV and AIDS are
governed by the following principles:

• Pfizer will not and does not discriminate against colleagues or applicants having, perceived as
having, living with or otherwise affected by HIV or AIDS.
• Pfizer treats HIV/AIDS the same as other illnesses in terms of all of our employee policies and
benefits, including health and life insurance, disability benefits and leaves of absence.
• In accordance with applicable laws, Pfizer provides reasonable work accommodations when
needed for qualified individuals.
• All colleagues must adhere to our non-discrimination policy. Colleagues who refuse to work
with, withhold services from, harass or otherwise discriminate against another colleague
because of his/her having HIV/AIDS, being perceived as having, living with HIV/AIDS, or being
otherwise affected by HIV/AIDS, will be subject to discipline and/or other corrective actions.

Pfizer maintains an “open-door” policy. Colleagues who feel they have been discriminated against as a
result of having, being perceived as having, living with or being affected by HIV/AIDS, and those who
have any other related concerns, are encouraged to utilise the Open Door Policy.

Questions

Why should Pfizer promote an overarching policy on discrimination, awareness and health support in
relation to HIV/AIDS? Discuss Pfizer’s key principles regarding the promotion of principles regarding
AIDS at the workplace? What is an ‘open door’ policy regarding AIDS and how can this help fight back
stigmatisation against HIV/AIDS workers?

Source: HIV/AIDS Workplace Policy, 2002–2015 Pfizer Inc.

Implementing policies regarding HIV/AIDS in diversity

Stewart et al (2003) evoke possible activities to promote workplace stigma-reduction might include
training for managers, peer educators, and counsellors, and devising strategies to address secondary
stigma. The commonly reported interaction between workplace and community-based stigma calls for
a coordinated response, such as offering workers and their family members a choice of using counselling
services in either the community or workplace.

188
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

Pfizer alternately recognises that some workplace sites, because of size, geography, multiple lines of
business, or other issues, may develop differing implementation schedules for the effectuation of the
policies and programmes outlined in this statement. In no event, however, is any line of business or
workplace site exempt from this commitment to HIV/AIDS non-discrimination, awareness, prevention,
and health support for the Company’s employees and their eligible dependents. Further to effectuate
the purposes of this policy:

Programmes should be adapted to comply with local laws. They should strive to be culturally sensitive and conform
to local customs and practices, to the extent such customs and practices are consistent with good science, medical
knowledge, information and practice.

Training is essential for the successful implementation of programs and policies related to HIV/AIDS in the workplace.
Local management is responsible for budgeting for, designing and implementing an appropriate and effective training
programme consistent with the overall policy. Training should cover the basic principles of this policy and plans for
communication of the policy to local colleagues.

Local management is encouraged to promote awareness of this policy to local business partners, other enterprises
and, where considered appropriate, enter into partnerships with them in order to jointly pursue effective policies
concerning HIV/AIDS prevention and treatment. Local management is further encouraged to share best practices
within the Pfizer organisation.

We will turn your CV into

an opportunity of a lifetime

Do you like cars? Would you like to be a part of a successful brand? Send us your CV on
We will appreciate and reward both your enthusiasm and talent. www.employerforlife.com
Send us your CV. You will be surprised where it can take you.

189 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

Development of a workplace policy on HIV/AIDS

Once an institution has determined the nature of the probable impact, it is important to establish a
framework within which a response can be implemented. A workplace policy provides a framework for
action to reduce the spread of HIV and AIDS and manage its impact. It defines an institution’s position
on HIV and AIDS, and outlines activities for preventing the transmission of the virus and providing
care and treatment for staff (and sometimes their dependants). It also ensures that the response is
balanced, activities complement each other, and resources are used most effectively (National AIDS
Council Zimbabwe, 2010).

The ability to be hired with HIV/AIDS

According to the National Association of Social Workers (NASW, 2015) employers cannot fail to hire
qualified people simply because they fear the individual will become sick in the future. The hiring
decision must be based on the individual’s ability at the current time. In addition, employers cannot
decide against hiring qualified people with HIV/AIDS because they are afraid of higher medical insurance
costs, worker’s compensation costs or absenteeism.

Recording HIV status in employee file

The Anti-Discrimination Association (ADA) requires that medical information be kept confidential. The
information must be kept apart from general personnel files as a separate, confidential medical record
available only under limited conditions.

Employer’s request about an applicant’s or employee’s HIV status

An employer may not ask or require a job applicant to take a medical examination before making a
job offer. Neither can an employer ask about a disability or the nature or severity of a disability before
making a job offer. An employer can, however, ask about the ability to perform specific job functions
vital to the position (NASW, 2015). HIV-positive status alone, without some complication, can almost
never be the basis for a refusal to hire after a post-offer medical examination. An employer may make
a job offer conditional on the satisfactory result of a post-offer medical examination or inquiry if this is
required of all new employees in the same job category.

Employer’s provision of health insurance to an employee with HIV/AIDS

The ADA prohibits employers from discriminating on the basis of disability in the provision of health
insurance to their employees and/or from entering into contracts with health insurance companies that
discriminate on the basis of disability. Insurance distinctions that are not based on disability and that
are applied equally to all insured employees do not violate the ADA.

190
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

“Reasonable accommodation” for HIV/AIDS workers

NASW (2015) comments that a “reasonable accommodation” is any modification or adjustment to a job,
application process, or work environment that will enable the qualified applicant or employee with a
disability to perform the essential functions of a job, or enjoy the benefits and privileges of employment.
For example, if an HIV-infected person required two-hours off, bimonthly, for doctor visits, an employer
might allow him/her to make up the time by working late on those days. An employer is not required
to make an accommodation if it would impose an undue hardship on the operation or business.

NASW (2015) further points out that an employer is only required to accommodate a “known” disability
of a qualified applicant or employee. An employee must make the employer aware of the need for a
“reasonable accommodation”. If the employee does not want to disclose that he/she has HIV or AIDS,
it may be sufficient for the employee to say that he or she has an illness or disability covered by the
ADA and needs specific accommodations. However, the employer can require medical documentation
of the disability.

The validity of health and safety issues for refusing to hire or retain a person who has HIV/AIDS

According to NSAW (2015), this is valid but only under limited circumstances. If it is shown through
objective, medically supportable methods that an individual poses a “direct threat” and can cause
substantial harm in the work place, it is possible that an employer can decide not to hire or retain an
individual due to his/her medical status. However, transmission of HIV will rarely be a legitimate “direct
threat” issue since it is medically established that HIV can only be spread through the transmission of
certain body fluids and not through casual contact.

Integrating HIV/AIDS employees at work

Bashir (2011) suggests that, there must be a comprehensive policy at government level for protection of
People Living with HIV/AIDS (PLHA) in the workplace while at organisational level policies must address
grievances of PLHA by providing them job security and better health facilities. Since the major source of
stigma comes from co-workers, extensive training sessions and awareness campaigns should be launched
highlighting that HIV/AIDS does not spread through routine day-to-day contact at the workplace.

The Ghana AIDS Commission (2004) purports that the development of appropriate workplace policies
and programmes however, need to be guided by a consistent national framework, aimed at providing
guidelines for addressing HIV/AIDS-specific issues at the workplace. It must also provide a basis for
translating the broad guidelines into specific workplace policies and for filling existing gaps in the
labour legislation.

191
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

Talja (2005) supports the statement that policies are needed in order to combat stigma and discrimination
of HIV/AIDS-positive people. Local NGOs, governments, bilateral – and multilateral organisations
should cooperate in different areas. The most accurate work that is needed is to improve the underlying
causes like poverty, lack of education, lack of healthcare and cultural power relations. These are no
minor tasks that have to be accomplished but it is vital in order to fight consequences like stigma and
discrimination. Coherence in the development work is essential for a progress on every level and area
that is concerned.

Recommendations on how workplaces can support HIV/AIDS workers

Workplace HIV programmes require initial upfront cost. But they can quickly pay for themselves through
the economic benefits of keeping HIV-positive workers healthy. However, if workers do not access or
stick to services, the costs of HIV management, and the costs to business in general, increase. Scott et al
(2011) provides 10 concrete recommendations on how workplaces can support HIV-positive employees
so that they access and adhere to treatment and stay healthy.

• Develop and publicise a Workplace HIV/AIDS policy.

• Run a workplace HIV testing and Counselling programme tailored for high uptake.
• Develop an HIV management Strategy for employees.
• Make confidentiality a priority.
• Bring management onside.
• Help HIV-positive employees visit the clinic.
• Adjust duties for HIV-positive employees when necessary.
• Help workers take their medications.
• Provide a platform for peer educators.
• Help keep HIV-positive workers strong through supporting good nutrition and addressing infections.

Scott et al (2011) maintain that if workplaces make an upfront investment in HIV testing and management,
they can play an important role in alleviating the suffering caused by HIV in the years to come. For
example, large-scale workplaces which provide treatment services for workers (e.g., Anglo American)
are making efforts to extend treatment to spouses and dependents of workers, including prevention of
mother to child transmission of HIV. These efforts have been widely commended in the international
media and serve as the gold standard for ethical employee healthcare (Scott et al, 2011). Evidence
suggests that this upfront investment in HIV management will be paid back many times over through
supporting HIV positive staff to remain healthy and productive for many years. Investing in the health
of one’s employees is not just an ethical duty. It is also good business.

192
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

Conclusion

AIDS is now considered as a pandemic while the term was related to epidemic in its initial stages. Some
33 million people live with AIDS at the global level and this is more prevalent nowadays in sub-Saran
Africa than in other parts of the world. Coming to workplace diversity, there are many workers having
HIV-AIDS status but who live in constant fear of being rejected or denied from a job opportunity.
Through advancements in medication, safe sex behaviour and support from government and NGOs, there
is greater acceptance of HIV-AIDS workers in organisations. There is still a high level of stigmatisation
which encourages direct discrimination of other employees against HIV-AIDS workers. Companies
must develop affirmative action to better engage such workers in their diversity. This could comprise
firstly, accepting the HIV-AIDS worker as an integral part of the work community, providing moral
support to such discriminated workers, make provisions for treatment and rest and equally inform all
the employees on myths and realities about AIDS. Businesses might generally explain that they are likely
to empower people to accept and be tolerant towards HIV-AIDS workers but it remains always difficult
to apply it in reality. An encouraging factor comes from developing nations that have been instructed
by NGOs, the United Nations and supranational organisations like the European Union to be more
tolerant towards AIDS workers. Some countries have devised charters and affirmative action and the
result remains to be seen.

AXA Global
Graduate Program
Find out more and apply

193 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

Practice Questions

1. How do perceptions about AIDS vary between advanced and developing nations?
2. What progress has been made with regards to AIDS at the societal level?
3. What does “stigmatisation” mean regarding HIV-AIDS workers?
4. Why is an affirmative action needed vis-à-vis HIV-AIDS workers?
5. Why is firing an employee stating his HIV status discriminatory?
6. Why is it important for governments to support diversity by accommodating
HIV-AIDS workers?
7. Why are punitive measures against the HIV-AIDS workers discriminatory?
8. What medical or protection cover can a business provide to HIV-AIDS workers?
9. Contrast the choice of declaring or not an HIV-status to the employer.
10. How could existing employees better approach the AIDS issue at work?

References

AVERT (2009). Sub-Saharan Africa HIV & AIDS statistics, www.avert.org/africa-hiv-aids-statistics.htm,

retrieved on 5th May 2015.

Bashir, S. (2011) HIV/AIDS stigma at the workplace: Exploratory findings from Pakistan, Journal of
Social Aspects of HIV/AIDS Vol. 8 No. 3 September 2011.

Farrand, B. (2007) A Brief History of HIV, A look at the medical and political landscape, Remedy Health
Media LLC.

Levinsohn, J.A, McLaren, Z., Shisana, O., and Zuma. K. (2011) HIV Status and Labour Market
Participation in South Africa, National Bureau of Economic Research, Working Paper 16901.

National Aids Council Zimbabwe (2010) Workplace HIV and AIDS policy and programme development
guide, nac.org.zw.

National Association of Social Workers (2015) Discrimination & HIV/AIDS, A Factsheet for Practitioners,
naswdc.org.

National Tripartite Committee in Collaboration with Ghana Aids Commission (2004) National Workplace
HIV/AIDS Policy, December 2004.

Piot, P. and Seck, M. (2001) International response to the HIV/AIDS epidemic: planning for success,
Policy and Practice, Bulletin of the World Health Organisation, Vol. 79 n. 12, Jan. 2001.

194
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context HIV/AIDS Workers in Workplace Diversity

Pfizer (2015) HIV/AIDS Workplace Policy, 2002–2015 Pfizer Inc.

Scott, K., Skovdal, M., Campbell, C., Madanhire, C., Nyamukapa, C. and Gregson, S. (2011) What can
companies do to support HIV-positive workers? Recommendations for African workplaces, Public
Engagement Toolkit, London School of Economics.

Stewart, R., Julie Pulerwitz, P. and and Esu-Williams, (2003) Addressing HIV/AIDS Stigma and
Discrimination in a Workplace Program: Emerging Findings, E. Horizons/Population Council.

Swierzewski, S.J. (2007) History of HIV/AIDS, Remedy Health Media LLC.

Talja, M. (2005) Stigmatisation and discrimination of people living with HIV/AIDS in Maputo,
Mozambique, Göteborg University Centre for the Study of Human Rights.

UNAIDS (2000) HIV and AIDS-related stigmatization, discrimination and denial: forms, contexts and
determinants, Research studies from Uganda and India, data.unaids.org.

�e Graduate Programme
I joined MITAS because for Engineers and Geoscientists
I wanted real responsibili� www.discovermitas.com
Maersk.com/Mitas �e G
I joined MITAS because for Engine
I wanted real responsibili� Ma

Month 16
I was a construction Mo
supervisor ina const
I was
the North Sea super
advising and the No
Real work he
helping foremen advis
International
al opportunities
Internationa
�ree wo
work
or placements ssolve problems
Real work he
helping fo
International
Internationaal opportunities
�ree wo
work
or placements ssolve pr

195 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

15 New Paradigms in
Workplace Diversity
Introduction

This chapter on workplace diversity focuses on new workforce paradigms in contemporary society. These
types of diversity might already exist in society but they are actually coming to prominence in several
parts of the world. These might not necessarily look like the visible aspects of diversity. They are rather
invisible, incipient and yet they do have an effect on work. Such new aspects include; dual-career couples,
single parents, telecommuters and mobile workers.

Dual-career couples are a reality today where couples might work for the same organisation. It is
something that could apply to couples working in universities but might also stretch to other white collar
jobs like information technology related jobs. This encourages the couple to work together, doing either
a similar task or a different one in the same company and having similar aspirations at work. Dual-career
couples must get enough support from management so that the couple can co-exist without fear at work
and contribute to workplace diversity. Expatriates might want to have the same organisation to work
and this could be a suitable arrangement for both people involved. The other element in such diversity
comes from the fact that the dual-career couple has to raise children and see that there is proper work-life
balance. What could be worse in this scenario could be competition between the couple for advancement
and promotion at work. Dual-career couples are more present today than before in societies where the
level of education improves and both gender benefit from reasonably good education.

Single parents appear to be another contemporary aspect of workplace diversity. Single parents are
usually widows, divorced people or individuals who choose free union and decide to live separately. This
phenomenon is common in developed countries but could also be a feature in developing nations where
due to tragic circumstances, only one parent will have to look after his/her children. Women might be
much disadvantaged as they have to rear a family and earn a living altogether. Organisations have the
responsibility to shoulder single parents while at the same time avoid discriminating such people. The
provision of special support such as counselling could be of great help.

196
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

Telecommuters represent another new element of diversity especially when companies argue that people
can work from home. This could further support the concept of flexitime where people are not stuck
to rigid office hours. In this context, telecommuters work away from the office and yet they contribute
positively to their frim. Though the desire to work independently falls in favour of the telecommuter,
there is still the challenge of working away from the company, feeling less secure when support and
counselling is not available from management. Worse, workers in this category might not ‘feel’ like really
working. Telecommuters add a new dimension to diversity on being empowered people but their cause
concerning recognition and inclusion must be heard.

This chapter also focuses on mobile workers who could be in the same line as telecommuters but are
different in the sense that they are away from work and yet they always keep moving. Three types of
mobile workers are explained in this lesson while it is a known fact that mobile workers face a higher
level of disturbance on being both on and off site. It is up to managers to see how to come to their
support and allow them fully participate in their company’s goals.

These new paradigms will keep influencing the workforce further in the future as a result of the
digitalisation of work and also societal changes regarding the way in which people live. Obviously, such
things must not be lightly considered by managers. They must learn how to deal and cope effectively
with this relatively new category of workers in our diversity.

Dual Career Couples in Workplace Diversity

Dual-career family, a term introduced by Rapoport & Rapoport (1976), denotes a family structure in
which the husband and wife simultaneously pursue active careers and family lives. More recent definitions
describe the dual-career couple as two people who each have a career and a shared relationship (Arnold,
1997). Dual-career couple has been defined as “a situation in which both people in a marriage or
relationship have a job (Cambridge Dictionaries, 2015).”

One of the most significant changes in our society in the last several decades has been the entry and
continued presence of women in the working population (Schlumberger, 2015). Families in marriages
in which both spouses work are now the largest single group of families in the workplace. According to
the US Bureau of Labour Statistics, 60% of all marriages are dual-career marriages; these couples make
up 45% of the workforce. Carter (1997) explains that over the last ten years, the number of dual-career
couples employed in the United States has grown to three million, representing approximately 20 percent
of all employed couples. As a result of these changing demographics, work/ family programmes have
become more commonplace in the last five years.

197
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

To function effectively in the workplace, partners in a career couple must be able to negotiate a balance
between the demands of work and family. So family-friendly policies make good business sense. Proactive
corporate programs – including child and elder care, flexible benefits, job sharing, part-time work,
telecommuting, parental leave, personal time and employee assistance programmes – all have reflected
the changing perspective of corporate interest and involvement (Carter, 1997).

Reasons for dual-career couple hiring

A study by Stanford University in 2008 highlights three key reasons for taking a new look at couple hiring.

Excellence

A study undertaken by Schiebinger et al (2008) suggests that couples more and more vote with their
feet, leaving or not considering universities that do not support them. Support for dual careers opens
another avenue by which universities can compete for the best and brightest. A professor of medicine in
our survey commented that talented academics are often partnered, and “if you want the most talented,
you find innovative ways of going after them.”

93%
OF MIM STUDENTS ARE
WORKING IN THEIR SECTOR 3 MONTHS
FOLLOWING GRADUATION

MASTER IN MANAGEMENT
• STUDY IN THE CENTER OF MADRID AND TAKE ADVANTAGE OF THE UNIQUE OPPORTUNITIES
Length: 1O MONTHS
THAT THE CAPITAL OF SPAIN OFFERS
Av. Experience: 1 YEAR
• PROPEL YOUR EDUCATION BY EARNING A DOUBLE DEGREE THAT BEST SUITS YOUR
Language: ENGLISH / SPANISH
PROFESSIONAL GOALS
Format: FULL-TIME
• STUDY A SEMESTER ABROAD AND BECOME A GLOBAL CITIZEN WITH THE BEYOND BORDERS
Intakes: SEPT / FEB
EXPERIENCE

5 Specializations #10 WORLDWIDE 55 Nationalities

MASTER IN MANAGEMENT
Personalize your program FINANCIAL TIMES
in class

www.ie.edu/master-management [email protected] Follow us on IE MIM Experience

198 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

Diversity

Schiebinger et al (2008) state that over past decades, universities have worked hard to attract women
and underrepresented minorities to faculty positions and, in many instances, are meeting with success.
The new generation of academics is more diverse in terms of gender and ethnicity than ever before.
With greater diversity comes the need for new hiring practices. Institutions should not expect new
participants to assimilate into current practices built around old academic models and demographics.
This undermines innovation, opportunity, and equity. New hiring practices are needed to support a
diverse professoriate – and one of these practices is couple hiring.

Quality of Life

Faculty today are a new breed determined more than ever to strike a sustainable balance between working
and private lives. Couple hiring is part of a deeper institutional restructuring around quality-of-life
issues. To enhance competitive excellence, universities are increasingly supporting faculty needs, such
as housing, child care, schools, and elder care, in addition to partner hiring. Attending to quality-of-life
issues has the potential to contribute stability to the workplace (Schiebinger et al, 2008). Faculty may be
more productive and more loyal if universities are committed to their success as whole persons. While
often costly up front, assisting faculty address the challenges of their personal lives may help universities
secure their investments in the long run.

Benefits and drawbacks of dual career couples in diversity

From a purely economic viewpoint increasing numbers of dual career couples, as well as, parent
employees is considered to be a positive tendency, because this will positively contribute to the level of
tax revenues and value creation and ultimately, increasing standard of life within a national economy
(Dudovskiy, 2012). Moreover, dual-career couples and working parents may achieve significant results
in their workplaces and this contribute to the level of their self-fulfilment.

On the other hand, Dudovskiy (2012) states that dual-career couples and working parents might be
subjected to pressure in their attempts to balance their work and family responsibilities. And this pressure
is even greater when dual-career couples have a child or children and the pressure is associated with
the child care when both parents are at work and a sense of guild felt by some working parents for not
being able to spend enough time with their children.

Dudovskiy (2012) concludes that dual-career couples and parent employees have additional family
responsibilities on top of their professional responsibilities. Balancing both of these responsibilities
proves to be a highly challenging task to accomplish and may cause pressure and stress for employees
that will consequently lead to lower performances at work, as well as, issues in maintaining good family
relationships. Companies need to be proactive rather than reactive in terms of assisting their employees
to deal with these issues.

199
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

Single parents in workplace diversity

The Free Dictionary defines the single parent as a person who has a dependent child or dependent
children and who is widowed, divorced, or unmarried. Single parent family may be defined as ‘a family
comprising of a single mother or father having their own dependent children.’ The single parent family
is created in a number of ways, death of one parent, divorce, separation and desertion (Kotwal and
Prabhakar, 2009).

Franco (2015) explains that working single parents are now the norm. According to the U.S. Bureau
of Labour Statistics, more than 50 percent of all single parents with children under the age of six work
outside the home. In addition, a recent study showed that more than half of all new mothers remained
in the job market after the birth of their babies. In short, there are now more children with working
single mothers than ever before.

Problems facing single parents

Kotwal and Prabhakar (2009) from their research based in India found that single mothers tended to
suffer from a feeling of rootlessness and lack of identity after divorce or widowhood. This was especially
true of women whose identity was formerly associated with that of their husbands. Financial crises was
another standing situation with most of the single parent families. It became difficult in meeting the basic
needs of children such as food, clothing, school fees, maintaining the previous standard of living and
meet personal expense. Problems of single mother were linked with the up-bringing of children, their
future and settling down in life. Until the time children got married and or get jobs they were dependent
on the single parent, after that the problems are considerably reduced (Kotwal and Prabhakar, 2009).

Expectations of single employees at work

Coleman (2005) suggests that single employees should expect and demand the same benefits as working
parents. Single people have a life outside of work which, to them, is just as valuable as the personal lives
of married workers or those raising children.

Employers who truly respect diversity in the workplace should re-examine personnel policies to ensure
that all workers are treated equitably. With a little creativity and determination, they should be able to
find the right balance between “family friendly” and “singles friendly” human resources practices.

200
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

Making Creative Arrangements

Franco (2015) comments that to successfully manage work and family in these years of transition, the
task of single parents is twofold:

First, single parents must do what they can to make their jobs accommodate their family responsibilities.
For example, single parents can help create job arrangements, such as flexitime and job sharing that
have the potential to make women’s lives more balanced and productive. Although it may seem next to
impossible to change the way most businesses are run, in fact, single parents can all envision how their
jobs could be restructured to reflect their ideal schedules and levels of work commitment.

Secondly, mothers as single parents need to revaluate their own family roles and dynamics to create
the support systems that will make the balancing act work, even if the ideal job eludes us. All parents –
men and women – have found ways of coordinating their work and family responsibilities. They need
to talk it over with friends and co-workers. Pooling knowledge and resources might be, according to
Franco (2015) one of the best strategies for learning how to manage work and family, achieve success
and maintain sanity.

Integrating the single parent in diversity

Lerner (2001) provides an explanation of better accommodating the single parent at work where services
would better meet the needs of individuals and their families if such needs were not defined by one
individual’s diagnosis but were addressed from a family-centred perspective. That is, an individual’s
needs should be understood within the context of the family and community and their strengths and
resources. Community-based, parent-directed, family support programmes have developed, in part, in
response to dissatisfaction with the existing individual, problem-focused, segregated service delivery
systems. Similarly, there has been increasing interest in programmes that promote health and strengths of
families, where families are seen as having diverse assets and resources to be strengthened and developed
rather than as having “problems to be managed (Lerner, 2001).”

Telecommuting – Another current aspect of diversity

The Small Business Encyclopaedia (2015) describes telecommuting as the practice of working from home
for a business and communicating through the use of a personal computer-equipped with modem and
communications software.

The Business Dictionary alternately explains that telecommuting is the Substitution of telecommunications
for transportation in a decentralised and flexible work arrangement which allows part or full time
employees to work at home via a computer attached to the employer’s data network. Telecommuting is
suitable for well-defined and well-structured routine jobs with clear and fixed goals, and not for complex
jobs with fuzzy or fluid objectives requiring personal contact.

201
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

The popularity of telecommuting in workplace diversity

Belissent (2013) in Forrester’s Workforce Employee Surveys  investigated trends among information
workers such as device usage, collaboration practices, workplace preferences, and attitudes about their
employers. The signs indicated that the demand for workplace diversity and choice was on the rise:

• Retiring baby boomers would leave the workplace at a steady pace (around 10,000/day
in the US).
• Making room for younger employees – who work differently (like video chatting rather than
stopping by to see a colleague at their desk).
• Being well-connected and mobile is a given particularly for younger employees who often
choose and purchase devices and work tools themselves.
• Employees increasingly chose their place of work – with fewer opting for the corporate
office and more finding themselves working in a public place.
• Regular telework has gained mainstream acceptance; even the government is doing it.
• And, as the newest kid on the workplace block, co-working – regularly working in shared business
environments as opposed to a cafe, the public library or a train station – is growing quickly.

202 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

Case Study 15: Making place for Telecommuters in diversity

Managers in the modern workplace may have only on-site staff, telecommuting staff – those who work
remotely by computer – or a combination of both. With roots in the early 1970s Silicon Valley computer
programmer workforce, telecommuting has expanded along with the growth of technology. One of
the main challenges for managers in telecommuter working relationships is the lack of face-to-face
interactions. Managers struggle with how to know what employees are doing if they are not able to walk
into a room and see them working and with how to motivate employees that are not physically present
to receive pats on the back or shake hands. Workplace goals and good leadership are keys to successful
telecommuting working relationships.

Meet performance standards and work goals

One of the top workplace goals for telecommuters is to meet performance standards and work goals.
Clear performance standards and work goals are necessary to ensure that telecommuters know what is
expected and have a process to follow to complete work. When clearly defined and communicated to
telecommuting staff, knowing what work is required and why, how well it must be done, when it must
be done and what defines completed work, contributes to a blueprint for completing the work. Work
goals must be clear, measurable and well communicated, verbally and in writing in documents such
as checklists, policies or agreements. Measurable performance standards must be clearly understood,
obtainable, communicated and frequently reviewed.

Respect established rules and boundaries

Successful managers of telecommuters establish and communicate rules and boundaries, such as work
plans for telecommuting staff that describe the work, the timeline for doing the work, and an agreement or
commitment from telecommuters about the work. Other necessary rules for telecommuting staff include
rules about required and optional availability, rules about how and when to check in with managers
and co-workers and rules about acceptable and unacceptable virtual behaviours, such as how work is
turned in and how telecommuters should communicate with the main office. Efficient telecommuters
understand and respect rules and boundaries and ask for clarifications when necessary.

Keep mutual schedules

Although one of telecommuting’s benefits is schedule flexibility, managers or team leaders and
telecommuting employees need some schedule synchronicity to complete mutual work or collaborate.
A specific written schedule, especially for telecommuters who work with clients such as call centre
employees, is important for organisation, accessibility and successful work performance.

203
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

Participate in Regular Input and Feedback

Communication is even more important in telecommuting working relationships than in situations

where everyone is in the same location. Whether on a daily, weekly or monthly basis, regular, timely
communication with telecommuting employees and managers establishes trust and confidence in work
teams and management. A documented weekly status update from all remote members of a project team
to the manager may be enough to keep routine projects on schedule, while a daily five-minute conference
call to the management team may be required on more complicated or sensitive work.

Source: Cardenas, H. (2015) Workplace Goals for Telecommuters

Questions

How might the expectation of meeting the desired performance represent a challenge for telecommuters?
How do rules and boundaries impact on the telecommuter? What is the importance of flexible work
schedule and how should the telecommuter manage it? Why should managers value communication
in telecommuting?

The economic impact of Telecommuting

Lister and Harnish (2011) clarify the point that the majority is not ready to make the organisational
culture shift that’s required to manage a remote workforce. The issue of mistrust – “how do I know
they’re working” – is huge and not easily overcome. Management attitudes that were born in the
days of sweatshops and typing pools still dominate. And even in those rare organisations where
senior management unambiguously supports the concept, lack of middle management buy-in is the
stumbling block.

While looming labour shortages, increased pressure from value chain partners and others to engage in
sustainable practices, rising fuel prices, budget pressures and a variety of other factors will continue to
make telework attractive, the cultural barriers will not be quickly overcome (Lister and Harnish, 2011).

Relating Telecommuting to workplace diversity

Hamilton and Harrington (2003) comment that advances in information technology, proliferation of a
global workforce, and the increased desire to balance work and family are only three of the many factors
that will serve to amplify the popularity of telecommuting work arrangements. Organisations which
recognise that work is something one does, not someplace one goes and which adequately prepare for
the implementation of telecommuting arrangements should benefit from greater employee commitment,
productivity, and job satisfaction. The challenge that Hamilton and Harrington (2003) address workplace
diversity is that telecommuting concerns developing synergy and teamwork between telecommuters and
their co-workers. It is often difficult to establish a mutual trusting and supportive relationship among
individuals who infrequently interact face-to-face.

204
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

A roadmap for telecommuting in diversity

Reiche (2012) in his article, “Best practice for managing telecommuters”, states that managers of
telecommuters have to be effective communicators. Not that communication skills would be an
unimportant asset to traditional leaders, but there are some common and often unnoticed parts of
face-to-face communication that are critical yet are missing from virtual communication. For example,
to make up for essential informal small interactions, which would normally take place in the hallways
or lunchrooms, distance leaders should learn quick relationship building techniques and engage in short
but frequent contacts with their remote team members.

Reiche (2012) further adds that managers must be able to keep to their commitments towards remote
employees, otherwise they risk losing their trust and engagement. Apart from building confidence by
keeping to an agreed schedule, trust can be enhanced by letting remote employees self-manage themselves.

Finally, coming back to the burnout issues, managers should be helping remote employees to set priorities
and have frequent breaks. The main sources for teleworking employees to develop burnout stress stem
from feelings of isolation, lack of personal contact, feelings that their work is not valued, and from
difficulties in drawing clear boundaries between their work and personal life, especially when working
from home (Reiche, 2012).

Excellent Economics and Business programmes at:

“The perfect start

of a successful,
international career.”

CLICK HERE
to discover why both socially
and academically the University
of Groningen is one of the best
places for a student to be
www.rug.nl/feb/education

205 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

Mobile Workers and Diversity

Mobile workers are those who work at least 10 hours per week away from home and from their main place
of work, e.g. on business trips, in the field, travelling or on customers’ premises, and use online computer
connections when doing so. Clevenger (2008) conceptualised three different categories of mobile workers:
the constantly-mobile worker, the occasionally-mobile worker, and the hybrid-mobile worker.

The constantly-mobile worker

Many workers actually do their job while they are moving. This category includes utility meter readers
going from house to house and retail workers filling orders inside a warehouse. This presents some
very unique usability challenges. The constantly-mobile worker is usually task-oriented, and the ability
to automate tasks by capturing, analysing, and displaying data on a handheld device can provide very
dramatic return-on-investment potential.

The occasionally-mobile worker

Clevenger (2008) considers that there are other mobile workers who travel between locations, but only
do their work while they are at their destination and more or less stationary. This category includes a
growing number of office workers, who have seen their desktop PC replaced with a laptop, so they can
take it with them to secondary offices and conference rooms, on business trips, and to home at night
and on the weekends. The occasionally-mobile worker is often information-oriented, and although they
are mobile, they only work when they’re not moving.

The hybrid-mobile worker

This category is comprised of occasionally-mobile workers that need to be able to access information
while they are on the go, instead of waiting until they get to their destination. This is probably the most
rapidly growing category of mobile workers. It is much easier for them to pull a smartphone out of their
pocket with one hand, and within seconds check their e-mail, appointment calendar, or contacts list. In
addition, the number of mobile line-of-business applications for this worker group is growing rapidly,
and a variety of solutions already exist for customer relationship management, business intelligence,
and workflow automation.

An upcoming trend in workforce diversity

Mobility within the global workforce is booming. According to predictions by analyst firm IDC,
(Electronic Commerce and telework trends, 2000) within two years there will be 878 million mobile
workers worldwide and 99 million in Europe linked to their corporate headquarters by personal digital
assistants, notebook PCs and mobile phones. This population represents more than a quarter of the
global workforce and is a sharp increase from the 650 million global mobile worker population in 2004.

206
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

IDC predict that the increase of mobile workers will be significantly greater than the increase in employees
working from home, despite the widespread adoption of flexible working practices. Kandola (2007)
states that organisations need to consider what they can do to make mobile working opportunities
more accessible for women with childcare responsibilities. Possibilities include expanding mobile work
options to part-time roles, and providing allowances and technology for workers to keep in touch
with their families whilst working away from home. With the majority of mobile workers spending
significant amounts of time away from the office, employing staff who are trustworthy and self-motivated
is essential, as is the provision of appropriate technology and the recruitment of experienced managers
who understand the nature of the mobile working (Kandola, 2007).

Mobile workers in Middle East and Africa

Regarding Middle East and Africa, Kandola (2007) explains that work life balance is seen as a major
challenge for this market. There are less recreational facilities available in some areas so there are fewer
opportunities to relax. The boundaries between home and work life are also blurred as people can get
in contact at inappropriate times, when office workers would not be expected to be working.

American online
LIGS University
is currently enrolling in the
Interactive Online BBA, MBA, MSc,
DBA and PhD programs:

▶▶ enroll by September 30th, 2014 and

▶▶ save up to 16% on the tuition!
▶▶ pay in 10 installments / 2 years
▶▶ Interactive Online education
▶▶ visit www.ligsuniversity.com to
find out more!

Note: LIGS University is not accredited by any

nationally recognized accrediting agency listed
by the US Secretary of Education.
More info here.

207 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

Integrating the mobile worker

This research conducted by Cisco systems with Kandola has demonstrated that not only is the uptake of
mobile working rapidly increasing, but it is also bringing productivity benefits to organisations as well
as flexibility and motivational benefits to individuals. The blueprint of the successful modern mobile
worker has been described as an individual who is self-motivated, conscientious, resilient, extroverted,
independent and has excellent communication, relationship building, planning and adaptability skills.
An excellent mobile worker is also a worker with a skilled manager who is aware of the power of trust
and communication, adapting their style to meet employee needs and building strong team relationships.

Mobile working does, however, come with a warning (Kandola, 2007). Many workers find that work-life
boundaries become blurred with the possibility of 24-7 communication. Others experience isolation
when they do not receive the managerial, colleague and technological support that they need. This can
lead to mental health problems.

Kandola (2007) concludes that employers need to provide suitable technological solutions with the
capability to allow mobile workers to both remain in contact with colleagues, family and friends when
they are “on the road” as well as giving them the resources to access the information they need regardless
of their location. Employers also need to educate their managers on how best to manage mobile workers.

Practice Questions

1. What is the reason for a company to employ a dual-career couple?

2. What are the challenges of employing a dual-career couple?
3. Define the concept of the single parent. Provide examples of it.
4. Why should the single parent be supported by management?
5. Why has telecommuting become popular at work?
6. What are the challenges linked with telecommuting?
7. How does the concept of the mobile worker apply in today’s business?
8. What challenges might the mobile worker face at work?
9. Do the new paradigms affect diversity in developing countries? Discuss.
10. Why should organisations value the new forms of diversity at work?

208
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

Conclusion

This chapter discussed the new workplace paradigms namely the dual-career couples, the single parent,
telecommuters and mobile workers. Dual-career couples represent a new norm especially in white-collar
jobs like university positions or in multinationals. Employers would like to accommodate such couples
but should also bear in mind that there might be some conflict in terms of career progress, competition,
etc. Single parents are becoming a common phenomenon in today’s fast-developing society where the
nuclear family is also getting affected. Single parents face the burden of raising their kids and are usually
people having a single source of income. While this raises pressure on raising the family, it could also
impact the future of children. Support from management is very important here. Telecommuters work
from home and are a clear illustration of flexitime workers. They are willing to work independently.
Some might even face burn-out on spending too much effort independently. Their case in complex in
the sense that working from home might not let them look like full-fledged employees of the firm. The
case of mobile workers is also interesting where such people work on and off site but face the pressure of
working independently while being always on the move. Their plight to be included in diversity should
also be duly considered.

References

Arnold, J.A. (1997). Managing careers into the 21st century. London: Paul Chapman.

Belissent, J. (2013) embrace workplace and workspace diversity now, Forrester, Inc.

Business Dictionary (2015) definition of telecommuting, Advanced Media, Inc.

Cambridge Dictionaries (2015) English definition of “dual career”, Cambridge University Press.

Cardenas, H. (2015) Workplace Goals for Telecommuters, Demand Media, Inc.

Carter, N. (1997) Solve the Dual-career Challenge, Global Workforce, October 1998, Vol. 2, No. 4,
pp. 21–22.

Clevenger, N. (2008) Sorting through the many differing views on mobility, Thaddeus Computing, Inc.

Coleman, T.F. (2005) Many singles not satisfied with work-life balance, Unmarried America.

Dudovskiy, J. (2012) Work-Life Balance Issues for Dual-Career Couples, Necessary knowledge to conduct
a business research.

209
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context New Paradigms in Workplace Diversity

Electronic Commerce and Telework Trends (2000) Benchmarking Progress on New Ways of Working
and New Forms of Business across Europe. Final Report, August, 2000.

Franco, J. (2015) Modern Challenges: Single Working Parents, GirlGeeks.org.

Hamilton and Harrington (2003) Bringing work home, Advantages and Disadvantages of telecommuting,
The Centre for Work and Family, Boston College.

Kandola, P. (2007) A Study: Understanding and Managing the Mobile Workforce, July 2007, Cisco
Systems, Inc.

Kotwal, N. and Prabhakar, B. (2009) Problems Faced by Single Mothers, Journal of Social Sciences,
Vol. 21 No 3: pp. 197–204.

Lerner, R. M. (2001). Promoting promotion in the development of prevention science, Journal of Applied
Developmental Science, 5, 254–257.

Lister, T., and Harnish, M. (2011) The State of Telework in the U.S., How Individuals, Business, and
Government Benefit, Telework Research Network.

Rapoport, R., & Rapoport, R. (1976). Dual-career families re-examined. London: Martin Robertson
and Co., Ltd.

Reiche, S. (2012) Best practice for managing telecommuters, IESE Business School, University of Nevarra.

Schiebinger, L., Henderson, A.D., Gilmartin, S.K. (2008) Dual-Career Academic Couples, What
Universities Need to Know, Michelle R. Clayman Institute for Gender Research, Stanford University.

Schlumberger (2015) Workforce Diversity, Schlumberger Limited.

Small Business Encyclopaedia (2015) Definition of telecommuting, Entrepreneur Media, Inc.

The Free Dictionary (2015) Definition of single parent, A Mode Trend Parenting Partnership.

210
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

16 Statistical Interpretation in
Workplace Diversity
Introduction

This final chapter on diversity specifically addresses the need for statistical interpretation from the student
or the diversity practitioner. Just reading topics on diversity is not complete unless the information
searched is supported by data. Bearing in mind that management students are sometimes unjustly
considered as “maths illiterate”, it has been felt that they must have access to numerical data and be
able to interpret the information provided. Data is used by every individual and it becomes vital for the
purpose of research which is done through projects or dissertations to be undertaken by the student.

Coming to the essence of using statistical information, researchers might state that such data represents
an important component in the study of diversity management. For instance, one might speak of AIDS
but cannot provide concrete information about the number of people living with AIDS, the perception
of employers, the effort undertaken by governments, etc. unless these are supported by facts and figures.
By using numerical information, one is in a position of better gauging the information provided and
making suitable use of it.

211 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

Next comes the effort of using and interpreting information. This chapter encourages the search of
numerical data in the following forms. The first level is inquiry, that is, what does a numerical figure
represent and why is this an occurrence at work? The second level is interpretation of the information. It
explains how to make use of the data given. For example, making an average of the different discrete data
provided and see how it compares with another similar set of data. The third level is the application and
interpolation of data. For instance, what is likely to happen if a trend persists? What is the consistency
of the correlation between two variables?

Numerical analysis of information also validates a theory in specific areas. Things cannot be generalised
in diversity management since they differ from one place to another one. For example, gender differences
may be higher in developing than rich nations but these must be proven in the contexts defined. There
might be similarities and differences depending upon the environments and the data make the difference.

For the purpose of this course, statistics have been gathered from different contexts like the United States,
the United Kingdom, Japan and developing countries. These prove to be an interesting effort in that it is
far easy to gain information from US companies than businesses in the developing world. The objective
of providing varied data from different contexts sheds light onto areas where information could have
been difficult to gain. For instance, different views on culture between China and the USA.

Lastly, the objective of using statistical data adds spice to the individual’s learning. Based from what
has been learned from the text, it becomes equally challenging to use information and apply it to the
situations described. The statistical data cover areas like gender, age, mobile workers, telecommuters, etc.
and these are clearly identified as the core concepts of diversity. It is hoped that using facts and figures
makes the work of the researcher interesting, helps him/her probe into research in the diversity context
but also think more critically and logically of diversity which is, on its own, a useful contribution to the
social sciences.

Gender Pay in Selected European Countries

At EU level, the gender pay gap is defined as the relative difference in the average gross hourly earnings
of women and men within the economy as a whole. In 2012, the EU average is estimated at 16.4%. This
indicator has been defined as unadjusted (e.g. not adjusted according to differences in individual
characteristics or other observable characteristics that may explain part of the earnings difference)
because it gives an overall picture of gender discrimination and the inequalities in the labour market
that explain gender differences in pay.

212
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

Gender Pay Gap in Selected European

countries

Chart 1: Gender Pay in Selected European Countries

Source: The Situation in the EU, ec.europa.eu

Questions

1. The gender pay gap is not an indicator of the overall inequality between women and men since
it only concerns salaried people. Why should gender pay gap be looked at in conjunction with
other indicators linked to the labour market like the different working patterns of women?
2. Why is there a contrasting difference in gender pay between Austria and Poland?
3. The European Union average in terms of gender pay difference is 16.4%. How might this
contrast with that of the United Kingdom?
4. A high pay gap is usually characteristic of a labour market which is highly segregated, meaning
that women are more concentrated in a restricted number of sectors. How might this apply
to Austria?
5. Make an average percentage of gender pay gaps for Austria, Finland, Sweden and The United
Kingdom and compare it with the average value of less rich countries like Poland and Romania.

Ethnicity in Selected American Companies

In terms of ethnic demographics, Google and Facebook trail closely behind, each with 91 percent of
the company Asian or white. Hewlett Packard clocks in as the company with the highest number White
people on staff: 71.5 percent. Apple looks to be the most diverse tech company, but that’s because it can
include its retail store employees in its data.

213
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

As a baseline for comparison, the numbers of the U.S. workforce demographics from the Bureau of Labour
Statistics (BLS) are also presented. The U.S. workforce has a much larger swath of white employees than
the tech companies.

Race representation in USA Tech Companies

Others

Asian

Black

White

0 10 20 30 40 50 60 70 80 90

Facebook Ebay Google USA

Chart 2: Ethnicity in Selected American Companies

Source: Gigacom.

Questions

1. In line with the US population, how are the different races incorporated in the three companies
mentioned in this chart.
2. Why is the black population weakly represented in the US companies?
3. What does this infer about the black population and information technology?
4. What might account for the higher level of recruitment regarding Asians in these technologically-
driven companies?
5. How can Facebook account for a high level of Asian employees?
6. How might the popularity of Google impact on the recruitment of a fairly balanced diverse
workforce?

Carson, B. and De Amicis, C. (2014) Eight charts that put tech companies’ diversity stats into perspective,
Gigaom.

Age Diversity and Income

Official unemployment statistics show big disparity between the age groups and which affects both young
and older people. The latest unemployment figures from April 2011 show that approximately 18% of
young people (i.e. those aged 18–24) are unemployed. By comparison, the unemployment rate for older
people (i.e. those aged i.e. those aged 50 and over) is just over 4%.

214
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

These figures also include those in full time employment and this may overinflate the figures for younger
people. John Philpott, Economic Adviser for the Chartered Institute for Personnel and Development
(CIPD) says it is ‘perfectly sensible’ to count students because they ‘have some influence on the degree
of wage pressure in the labour market.’ But he has also said that, with student numbers rising, their
inclusion “does once again magnify youth unemployment as an indicator of social distress.

Unemployment rates in the UK by age

20 17.8 17.9 18 18
17
18
15
16
% unemployment

14
12
10
8 6.5 6.2 6.1 6.2 6
5.5
6 4 4.5 4.3 4.2 4.2 4.1
4
2
0
0 1 2 3 4 5 6 7
Periods: Dec 2009-Feb 2011

18-24 25-49 50-0ver

Chart 3: Age Diversity and Income

Source: UK Office for National Statistics Labour Force Survey, April 2011

Questions

1. How does the rise in unemployment affect the younger people in Great Britain and how
does it impact on diversity?
2. Given that the average age of a British citizen is 43 (2011 Statistics), what might the
unemployment rate average 6% represent at work?
3. Those over 50 years of age are in the unemployment rate of roughly 4%. What does this
explain of age discrimination at work for the older employee?
4. How might unfavourable economic conditions affect the unemployment percentage of those
aged between 25–49 years of age?

Disabled employees at Work

Hays Specialist Recruitment Japan KK surveyed more than 200 hiring managers across Japan in
researching the development of workplace diversity and reactions to the new regulations.

215
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

The results show that more than two thirds of the responding firms have employees with disabilities,
while more are working to attain a fully diverse workforce.

This survey is the second conducted by Hays in its series, Diversity in the Workplace: Thought Leadership,
the first having focused on women in the workplace.

Companies in Japan employing disabled workers

60

50 51

40

30

20
17

10 10
7 7
5
0
less than 10 Up to 20 21-30 51-100 101-150 151-200 200+

Chart 4: Japanese companies and the disabled worker

Source: Acumen (2012) The magazine of the British Chamber of Commerce in Japan.

Questions

1. Around 51% of Japanese companies employ less than 10 disabled employees. What might this
data represent?
2. Why does the figure progressively decline with a larger number of disabled employees at work?
3. 9% of Japanese companies employ beyond 100 disabled workers. In which sectors such
companies could be related?
4. Why is there a need for Japanese companies to be greater involved in employing disable
employees?
5. What correlation can be drawn between more disable employees at work and few firms involved?
6. Is the correlation positive or negative? Strong or weak?

216
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

Comparative cultural dimensions between China and the United States

The chart below shows a comparative index for China (orange) and the United States (blue) regarding
the five dimensions stated by Geert Hofstede. They are abbreviated in the chart as follows:

PDI-Small vs. large power distance

IDV-Individualism vs. collectivism (IDV) 
MAS-Masculinity vs. femininity (MAS) 
UA-Weak vs. strong uncertainty avoidance (UA) 
LTO-Long vs. short term orientation (LTO) 

Comparative Dimensions of Culture in China and the

USA
140
120
100
80
Index

60
40
20
0
PDI IDV MAS UAI LTO
Variable

Series1 Series2

Chart 5: Comparative cultural dimensions between China and the United States
Source: Talentspace.blog. (2015)

Questions

1. Why is power distance much stronger in China than in the USA?

2. What might account for that?
3. What factors state that the USA favour more individualism than China?
4. How does this compare with that of China?
5. How are masculinity/feminity in close line between China and the USA?
6. Why might union avoidance score weak in the index both for China and the USA?
7. How might China benefit from long-term orientation than the USA?
8. Calculate the average indices of both China and the USA and relate them to the strength of
cultural dimensions to both countries. The mean index value can be evaluated up to 60 in
relation to the scores obtained.

217
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

Black Economic Empowerment and diversity in post-apartheid South Africa

In an empirical survey, conducted in March/April of 2010 among the top local South African
businesses ranging from small, medium to large multinational companies, the perceptions, thoughts
and anticipations of 500 individual managers on the impact of BEE on ten selected dimensions of
business performance were sought. Alarmingly, most of the respondents disagreed with the notion that
BEE compliance would improve the performance of the companies they worked for, specifically with
regard to overall and international competitiveness; service excellence and client satisfaction; quality;
productivity; entrepreneurial spirit and innovation; production performance; human development; staff
morale, business ethics and transparency; sales and access to markets; and financial performance.

Perception of human development and staff

morale

Strongly agree

Agree

Neutral

Disagree

Strongly disagree

0 5 10 15 20 25 30 35 40 45 50

Chart 6: Perception of Black Empowerment on post-apartheid South Africa, human development and staff morale
Source: Krüger, L.P. (2011) The impact of black economic empowerment (BEE) on South African businesses: Focusing on
ten dimensions of business performance

Questions

1. Why do few South Africans strongly agree that human development and employee morale
should be strong at work?
2. A majority of South Africans agree that human development and staff morale are high in
post-apartheid South Africa. How can managers view this perception?
3. Why might South Africans disagree on human development and staff morale?
4. Seen from a distribution curve, would this diagram look like a normal distribution?
5. What might account for a negative skew?
6. How could government better favour integration at work?
7. How might the high percentage of neutral respondents (18.8%) affect the process of
integrating racial diversity in post-apartheid South Africa?

218
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

LGBT and workplace diversity

The Williams Institute on Sexual Orientation Law and Public Policy (2014) aggregated a number of surveys
that examined discrimination experienced by gay and transgender employees, and determined that:

15–43% of gay and transgender employees have experienced some form of either discrimination or
harassment in the workplace;

8–17% were not hired or fired due to their sexual orientation;

10–28% were not promoted because they were gay or transgender;

7–41% were verbally or physically abused or had their workplaces vandalised.

219 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

Attitude towards LGBT workers in the USA

50
45
40
35
30
25
20
15
10
5
0
Discrimination Fired Not Promoted Abused

% % %

Chart 7: Attitudes towards LGBT workers in the USA with lower, median and upper-range scores
Source: Catalyst (2014) – Chart (Author’s work)
 

Questions

1. Take the lowest percentage (blue) for each set of data given and interpret the information
regarding the discrimination of transgender and gay workers.
2. Secondly, take the highest end (grey) of the range for each set of data and interpret the
information regarding the discrimination of transgender and gay workers.
3. How do discrimination and abuse of LGBT workers contrast in US companies?
4. What is the importance of smoothing the range using the median curve (orange)?
5. How can the median curve provide a better interpretation of discrimination and other data
regarding LGBT employees?
6. Given that the lower end would better apply to a tolerant nation, which country would you
choose between Scandinavia and France? Why?
7. Given that the upper end would better apply to a less tolerant nation, which country would
you choose between Malaysia and Uganda? Why?

220
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

Foreign Worker Training in Diversity

Training in diversity is highly regarded in Singapore. According to the foreign work survey 92014) the
following key issues were noted. The main areas of training were job-related skills (Work Permit holders:
96.2%) and safety at work (WP holders: 50%). More than 90% were required to pass tests at the end of
their training in respect to job-related skills and safety at work. Before coming to Singapore to work,
Work Permit holders indicated that they spent a median duration of 60 days and $1000 on training in
their home country. 80.5% of WP holders respectively had undergone training in Singapore in 2014
compared to 82% and 63% in 2011. The main areas of training were in job-related skills (WP holders:
71.4%) and safety at work (WP holders: 86.0%). Most were required to pass tests at the end of their
training in respect to job-related skills and safety at work.

Work-Permit Holders % trained Need to do a test % trained Need to do a test

Areas of training Before coming to Singapore At work in Singapore

Job-related skills 96.2 95.0 71.4 94.7

Safety at work 50.0 95.0 86.0 94.4

Culture and social norms in Singapore 14.9 87.7 13.3 83.8

Law and regulations in Singapore 25.5 64.8 29.3 60.9

English language 21.0 84.3 18.1 88.5

Others 1.8 82.9 0.9 82.9

Table: Training before and at work in Singapore for foreign workers

Source: Ministry of Manpower (2014) Migrant Workers’ Centre, Foreign workers survey and diversity (2014).

Questions

1. Why should foreign workers be trained prior to coming to Singapore? Why is there a need
to do attest?
2. What accounts for the large percentage of job-related training for foreign workers in
Singapore while they are at work? Why is there to have a test after training?
3. What may explain the contrasting difference between training on safety at work before and
after coming to Singapore? Why is this so?
4. Compare the data concerning the need for English language proficiency before and while
working in Singapore? What is the importance of tests for foreign workers?
5. What explains the high scores of doing a test on different areas prior and while at work in
Singapore? What type of foreign employees does Singapore for its diversity?
6. Use the test percentages prior and while at work in Singapore and make a comparative mean
to evaluate the differences? What can you infer from the data?

221
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

AIDS in workplace diversity in sub-Saharan Africa

The vast majority of people living with HIV and AIDS in sub-Saharan Africa are aged between 15–49
who are in the prime of their working lives. Employers, schools and the healthcare sector are regularly
training staff to replace those who become too ill to work. In 2012, a reported 4.7 percent of people
in this demographic in sub-Saharan Africa were living with HIV (UNAIDS, 2013). The epidemic
damages businesses through absenteeism, falls in productivity, labour force turnover, and the subsequent
added costs to operations. Moreover, company costs for healthcare, funeral benefits and pension fund
commitments rise as people take early retirement or die from AIDS-related illnesses.

Chart 8: AIDS in workplace diversity in selected sub-Saharan African countries

Source: avert.org (2014)

Questions

1. How is a country like Swaziland seriously threatened by AIDS?

2. Compare the % of employees affected by AIDS and the life expectancy in Namibia? What
information can be deduced from the data?
3. Compare the average % of people affected by AIDS in Swaziland, Botswana and Lesotho and
the average life span of people? How are these countries seriously affected by AIDS?
4. The use of anti-retroviral drugs is bound to increase life expectancy by 5 years in sub-Saharan
Africa. How will this affect countries like Lesotho, Swaziland and Zambia where life expectancy
is the lowest?
5. How might a low life expectancy in sub-Saharan Africa for AIDS employees affect its diversity?
6. What actions can be undertaken by governments to improve the fate of sub-Saharan Africa’s
working population in workplace diversity?

222
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

Mobile workers in workplace diversity in the world

Asia/Pacific (excluding Japan) had the largest number of mobile workers in 2009 at 546.4 million,
representing 59.4% of the total mobile workforce population. The United States has the highest penetration
of mobile workers at 72.2% for 2008, with 108.9 million mobile workers out of a workforce of 150.9
million. Japan exhibits penetration near that of the United States at 62.9% for 2008, with 41.8 million
mobile workers out of a workforce of 66.5 million. Western Europe had 96.5 million mobile workers,
accounting for nearly half (48.7%) of the region’s workforce for 2008. Rest of the World had a penetration
of 13.5% for 2008, representing a total of 125.7 million workers out of a workforce of 928.4 million. ROW
consists of Central and Eastern Europe, Middle East, and Africa (CEMA), Latin America, and Canada.

Percentage share of mobile workers in

the world

Japan
Western Europe
United States
Asia-Pacific
Rest of the World

Chart 9: Mobile workers in workplace diversity in the world

Source: IDC (2010) Worldwide Mobile worker population

Questions

1. What accounts for the high percentage of mobile workers in the Asia-Pacific region? Consider
countries like China, South-East Asian nations and India. Why is this so? What might this
explain about the pace of development of such countries?
2. Compare the movement of mobile workers in Japan and Western Europe? What does this
explain of the level of economic development and the need for mobile labour?
3. The United States has the highest penetration of mobile workers at 72.2% for 2008, with 108.9
million mobile workers out of a workforce of 150.9 million. What does this imply regarding
mobile workers in the US diversity? What factors encourage such diversity across the USA?
4. Rest of the World had a penetration of 13.5% for 2008, representing a total of 125.7 million
workers out of a workforce of 928.4 million. What might this encouraging figure represent
about the mobility of workers in Africa?

223
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Statistical Interpretation in Workplace Diversity

References

Acumen (2012) Companies in Japan employing the disabled worker, The magazine of the British Chamber
of Commerce in Japan.

Avert (2014) Sub-Saharan Africa, Population and life expectancy in sub-Saharan Africa, avert.org.

Catalyst (2014) Attitudes towards LGBT workers in the USA, catalyst.org.

Drake, S., Boggs, R., and Jaffe, J. (2010) Worldwide Mobile worker population, IDC.

Europa.eu (2015) The Situation in the European Union regarding age diversity, ec.europa.eu.

Krüger, L.P (2011) The impact of black economic empowerment (BEE) on South African businesses:
Focusing on ten dimensions of business performance, Southern African Business Review Volume 15
Number 3 2011, pp. 207–233.

Ministry of Manpower (2014) Migrant Workers’ Centre, Foreign workers survey and diversity, Singapore,
Government of Singapore.

Talent space blog (2015) Comparative cultural dimensions between China and the United States, Halogen
Software, Inc.

Talent space blog (2015) Cultural differences between China and the USA, Halogen Software Inc.

UK Office for National Statistics Labour Force Survey, (2011) Unemployment in the UK by age,
http://www.agediscrimination.info.

UNAIDS (2013) Global report on AIDS, United Nations.

224
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Objective Questions

17 Objective Questions
1. One benefit of workplace diversity to a firm is
A. retaining average talent at work.
B. increased adaptability.
C. lower service range.
D. Average execution.

2. A non-visible difference of diversity will include a factors such as

A. race.
B. disability.
C. work style.
D. sex.

3. Gender equality is achieved when people are able to access and enjoy the…………….
regardless of whether they are a woman or a man.
A. same rewards, resources and opportunities
B. different rewards, resources and opportunities.
C. same opportunities.
D. same resources.

4. The ……………… is a concept from the 1980s describing an invisible barrier that blocks
the access of women to the top.
A. roof ceiling.
B. second sex.
C. gender gap.
D. glass ceiling.

5. ……………. has the most widespread negative impact on older workers ln employment.
A. Indirect discrimination.
B. Direct discrimination
C. Segregation.
D. Affirmative action.

6. In the United Kingdom, suffer most from age discrimination at work rather than older workers.
A. young workers.
B. middle-aged workers.
C. mature workers.
D. old workers.

225
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Objective Questions

7. ………………. is the largest generational cohort in the workplace today.

A. Baby boomers.
B. Generation Xers
C. Generation Y.
D. Generation Z.

8. Generational differences sometimes may cause clashes in the workplace, especially among
…………………
A. individuals.
B. managers.
C. trade unions.
D. workers in teams.

9. …………. is a young class group which is socially and culturally active, with middle levels
of economic capital.
A. Traditional middle class.
B. Elite.
C. New affluent worker.
D. Established middle class.

Join the best at Top master’s programmes

• 3
 3rd place Financial Times worldwide ranking: MSc
the Maastricht University International Business
• 1st place: MSc International Business
School of Business and • 1st place: MSc Financial Economics
• 2nd place: MSc Management of Learning

Economics! • 2nd place: MSc Economics

• 2nd place: MSc Econometrics and Operations Research
• 2nd place: MSc Global Supply Chain Management and
Change
Sources: Keuzegids Master ranking 2013; Elsevier ‘Beste Studies’ ranking 2012;
Financial Times Global Masters in Management ranking 2012

Maastricht
University is
the best specialist
university in the
Visit us and find out why we are the best! Netherlands
(Elsevier)
Master’s Open Day: 22 February 2014

www.mastersopenday.nl

226 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Objective Questions

10. Africa’s ……………. is now grabbing attention as a driver of growth and democracy.
A. low class.
B. upper class.
C. emerging middle class.
D. tribal community.

11. According to Trompenaars, the …………….. dimension is the standard by which

relationships are measured.
A. universalism v/s particularism.
B. individualism v/s communitarianism.
C. specific v/s diffuse.
D. achievement v/s ascription.

12. Hofstede’s ………………… dimension measures employees’ comfort with unstructured

environments.
A. masculinity.
B. uncertainty avoidance.
C. individualism.
D. power distance.

13. An important aspect of foreign workers in United Kingdom’s history of immigration is the
mass movement of people from
A. Poland to England in the 1980s.
B. Arab nations to England in the 1950s.
C. Commonwealth nations to England in the 1960s.
D. Eritrea to England in 2015.

14. Rich countries are increasingly competing to recruit ………….. to meet their labour
shortages in key industries.
A. low-skilled immigrants.
B. college educated immigrants.
C. casual workers.
D. highly skilled immigrants.

15. ………….. is a social policy of racial segregation involving political and economic and legal
discrimination against people who are not Whites.
A. Apartheid.
B. Direct discrimination.
C. Colour bar.
D. Exclusion.

227
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Objective Questions

16. ……………… is an important policy instrument aimed at broadening the economic base of
post-apartheid South Africa.
A. Youth empowerment.
B. Black economic empowerment.
C. Racial equality.
D. African unity.

17. The …………. views disability as a consequence of environmental, social and attitudinal
barriers that prevent people with impairments from maximum participation in society.
A. rights model.
B. justice model.
C. social model.
D. equality model.

18. An indirect benefit of employing disabled people in the USA is

A. retaining qualified employees.
B. saving on compensation.
C. increased employee attendance.
D. increased company morale.

19. In ………., a job is part-time if working hours do not exceed two-thirds of those worked in
an equivalent full-time job.
A. The United Arab Emirates.
B. England.
C. Spain.
D. Malawi.

20. …………… employees are hired to work on a part-time basis by companies that need extra
help during a particular season.
A. Temporary.
B. Freelancers.
C. Seasonal.
D. Relief.

21. The ……………. function of managers in diversity through cross-functional teams include
members from different areas of the business.
A. planning.
B. controlling.
C. organisational.
D. leading.

228
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Objective Questions

22. …………. in management, particularly those comprised of people from diverse

backgrounds, offer more perspectives and ideas than any one person.
A. Groups.
B. Teams.
C. Sub-cultures.
D. Quality circles.

23. The purpose of ……………… is to give awareness to workers and facilitate the integration
of diversity in organisations.
A. diversity training.
B. diversity appraisal.
C. diversity selection.
D. diversity recruitment.

24. ……………… include employee satisfaction and diversity that address different dimensions
of employee satisfaction
A. Econometrics.
B. Employee wellbeing.
C. Performance appraisal.
D. Performance metrics.

229 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Objective Questions

25. South Africa was the first country on the African Continent to ban ……………
discrimination in its constitution.
A. homophobic.
B. heterosexual.
C. transsexual.
D. homosexual.

26. LGBT inclusion can be explored by asking what needs to be in place to promote
A. acceptance.
B. tolerance and treatment.
C. equality and generosity.
D. safety, acceptance and equality.

27. ……………… present major challenges to the successful implementation of workplace HIV/
AIDS programmes.
A. Stigma and fear.
B. Prejudice and denial.
C. Stigma and discrimination
D. Discrimination and racism.

28. An employer is required to make ………………… to allow an HIV/AIDS worker to have

time-off for treatment.
A. a favourable treatment.
B. an affirmative pledge.
C. reasonable accommodation.
D. sound value judgment.

29. ……………… who work together might be subjected to pressure in their attempts to
balance their work and family responsibilities.
A. Single couples.
B. Dual-career couples
C. Same sex couples.
D. Sole survivors.

30. Researchers predict that the increase of ………. workers will be significantly greater than
the increase in employees working from home.
A. telecommuter.
B. seasonal.
C. part-time.
D. mobile.

230
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Objective Questions

31. One benefit of diversity management at the workplace is that

A. employees can be more tempted to voice their racial identity.
B. employees bring their religious values with them in the firm.
C. employees bring better competitiveness to the firm.
D. employees can be more resistant to change.

32. Management of diversity is important to a company’s workers because

A. employees mainly learn about the differences among themselves.
B. employees learn about the drawbacks of diversity.
C. employees learn about the wealth that it brings to their company.
D. employees mainly learn about the class differences among themselves.

33. Issues like hippie culture, May 68, pop music better relate to
A. Generation X.
B. Baby boomer generation.
C. Generation Y.
D. Millennials.

34. Young managers contribute to diversity by

A. seeking top positions which their elders are aiming.
B. bringing new ideas and learning to the firm.
C. having expert IT knowledge that they all learn.
D. increasing competition with existing older workers.

35. One way of accepting a physically disabled employee is to

A. declare a company as an Equal Opportunities employer.
B. offer any position to the disabled employed.
C. have at least one disabled employee in any position.
D. recruit him in order not to face criticism from outsiders.

36. The main difficulty for foreign employees in diversity environments is their
A. language barrier.
B. attitude to competition.
C. cultural tradition.
D. attitude to work.

231
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Objective Questions

37. Which one of the following is not an element of Hofstede’s cultural dimension theory?
A. Masculinity.
B. Power distance.
C. Individualism.
D. Social class.

38. The legislation covering gay employees at work better relates to the
A. transsexual workplace issue.
B. bisexual couple workplace issue.
C. transgender workplace issue.
D. homosexual workplace issue.

39. If a firm does not accommodate a disabled employee in the European Union, the firm should
A. employ a normal worker in his place.
B. pay indemnity to the Courts.
C. contribute to the solidarity fund.
D. recruit from other countries.

Need help with your

dissertation?
Get in-depth feedback & advice from experts in your
topic area. Find out what you can do to improve
the quality of your dissertation!

Get Help Now

Go to www.helpmyassignment.co.uk for more info

232 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Objective Questions

40. A part-timer in the Information technology area can be better suited at

A. completing the job of a full-time worker as and when needed.
B. working at any time.
C. undertaking back up office work.
D. doing the full-time job in the afternoon.

41. The concept of “sameness” earlier applied to diversity meant that

A. all people belong to the same community.
B. all employees look exactly the same.
C. all people are born in the same world.
D. all Americans are the same.

42. “Cultural exception” in France affects diversity at work when

A. the French say that they are different from migrant workers.
B. the French have a particular cuisine of their own.
C. the French have a feeling of superiority over others.
D. the French adopt a certain work style like siesta or paid vacations.

43. The fact that Chinese employees show greater respect to central government compared to
Americans refers to the cultural dimension of
A. masculinity.
B. individualism.
C. avoidance.
D. power distance.

44. In 1975, the United Nations, in an attempt to promote gender diversity worldwide
promoted the
A. Year of the Woman.
B. Year of Emancipation.
C. Year of Gender Equality.
D. Year of the Dragon.

45. The Marxist ideal of removing social barriers contributed to a utopian view of diversity
based on
A. the proletariat.
B. the people’s society.
C. the classless society.
D. the end of generations.

233
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Objective Questions

Answers

1.B 2.C 3.A 4.D 5.A 6.A 7.B 8.D 9.C 10.C

11.A 12.B 13.C 14.D 15.A 16.B 17.C 18.D 19.C 20.C

21.C 22.B 23.A 24.D 25.A 26.D 27.C 28.C 29.B 30.D

31.C 32.C 33.B 34.B 35.A 36.A 37.D 38.D 39.B 40.C

41.A 42.D. 43.D. 44.A. 45.C

Brain power By 2020, wind could provide one-tenth of our planet’s

electricity needs. Already today, SKF’s innovative know-
how is crucial to running a large proportion of the
world’s wind turbines.
Up to 25 % of the generating costs relate to mainte-
nance. These can be reduced dramatically thanks to our
systems for on-line condition monitoring and automatic
lubrication. We help make it more economical to create
cleaner, cheaper energy out of thin air.
By sharing our experience, expertise, and creativity,
industries can boost performance beyond expectations.
Therefore we need the best employees who can
meet this challenge!

The Power of Knowledge Engineering

Plug into The Power of Knowledge Engineering.

Visit us at www.skf.com/knowledge

234 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Essay-Type Questions

18 Essay-Type Questions
1. Why was diversity management an issue that focused on ethnocentric values in the past? How
has feminism and Afro-American movement influenced diversity in the 1960s? How is diversity
a more open concept under globalisation?

2. How has the workplace diversity evolved from “sameness” to a multicultural environment?
What are the advantages of diversity at work? How might a nation benefit from its multicultural
population in the effective management of diversity?

3. What were the main factors that caused role stereotypes in society in the past? How has women
emancipation changed the perspective? How are women better engaging themselves at work
and what does this mean to their inclusion?

4. What are the key characteristics influencing Generation Y at work? How do the values and
attitudes differ from the baby boomer generation (1946–1964)? How would you predict the
values and expectations of Millennials (2000 onwards) at work?

5. What does an inclusion strategy imply at work in the French society? How may yardsticks like
inclusive integration ensure adequate representation of the different components of society?
What are the benefits and drawbacks of secularism at work?

6. How is the world population of 7 billion people shaping diversity at work? What advantages
exist when the Chinese and Indian managers undertake business development in some African
nations? What diversity issues should be seriously considered in this strategy?

7. How may “dual career couples” contribute to workplace diversity? Outline the cultural shift
that diversity this represents to workplace diversity? What are the advantages and drawbacks
of this form of family pattern at work?

8. Relate individualism and collectivism to diversity management in a capitalist and a command

economy? How may power distance contrast in diversity between a rich and a developing nation?
Illustrate areas where companies might adopt avoidance in managing workplace diversity.

9. How can a broadcasting station integrate part-time or free-lance workers with full timers?
What are the benefits earned from such integration? What are potential threats of this form
of recruitment to such an organisation?

235
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Essay-Type Questions

10. Briefly comment on the following internal dimensions of diversity namely race, ethnicity and
gender and how these are considered as visible. Why are personality, lifestyle and work habits
considered as invisible aspects of diversity? Why is it important for mangers to reconcile
both aspects?

11. What are the main considerations of the liberal approach to diversity according to Jewson?
What could be criticisms of this approach? How do Kandola and Fullerton better approach
diversity on stating that overcoming differences can lead to better productive workforce?

12. What is the importance of women emancipation in society? How does this concept positively
apply at work? Why are patriarchal organisations more likely to favour men than women? How
is this approach changing today?

13. Briefly comment on the contribution of Simone de Beauvoir in better defining the second sex
or the other. How could the “Year of the Woman” in 1975 promote greater gender equality for
women at work? How does female militancy contribute to gender diversity at work and what
are its limitations?

14. Why is it that young employees earn higher salaries than older ones in selected sectors of
activity? What is the reason behind employing a young manager at work? Why is the non-
selection of young managers at the corporate level due to an absence of seniority discrimination
in workplace diversity?

15. Why are middle-aged workers more likely to face discrimination on not being recruited on
coming back to work after retrenchment? What are the qualities of middle-aged workers in the
manual sector and how might these benefit younger ones? Why is it correct to make a balance
between young and old workers in a company?

16. Why should managers be capable of addressing an issue like generational diversity? Why
should communication style differ on dealing with generational diversity? Why is it important
for management to consider developing leaders with a multi-generational and inclusion
perspective?

17. Why might research reveal that baby boomers are hardworking and cost effective? Why is
Generation X better at being a team player and problem solver at work? Why is Generation Y
entrepreneurial but difficult to work with? What could be the key cultural considerations here?

236
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Essay-Type Questions

18. How does the social class issue address workplace diversity today? What differences can be
seen between the middle and the upper class? What are the aspirations of an emerging middle
class in workplace diversity? How might the elimination of social class barriers better integrate
workplace diversity?

19. What are the characteristics of the new affluent class in Great Britain? How might this contrast
with the emerging service class in the same country? How might the differentiation of workers
in seven classes compared to the initial five ones both benefit and challenge workplace diversity
in Great Britain?

20. Use Trompenaar’s model of cultural diversity and explain the dimensions of universalism and
particularism. What is the difference between the neutral and emotional dimensions? How do
they affect diversity? How does the ‘outer direction’ known as the organic dimension better
influence workplace diversity today?

21. Why is power distance a useful dimension in cultural diversity at work? Why are rich countries
more in favour of individualism to collectivism in relation to Hofstede’s model of diversity?
What are the key considerations regarding masculinity/feminity in workplace diversity?

237 Click on the ad to read more

Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Essay-Type Questions

22. Explain how the movement of semi-skilled workforce from the Commonwealth nations to
the United Kingdom in the 1960s address workplace and diversity at that time? What are the
key skills that might rich countries look from migrant labour in diversity? What factors might
create hindrance regarding accepting migrant workers in diversity?

23. How might emerging markets like China and India be prospective areas to welcome western
managers? How do western managers contribute to the enrichment of diversity at work in such
countries? What is the importance for western managers to adapt themselves to such diversity
and how might this be helpful to both the home and the host workplace?

24. Why might a country like Qatar need a high level of migrant workers? How might this trend
vary in Singapore which is more economically and technically advanced than Qatar? How
might a move to seek qualified and skilled migrants better address the economic and workplace
diversity of some Arab nations?

25. Why is France keener to accept selective immigration than the traditional need to recruit
migrants? How might a high influx of foreigners affect workplace diversity in rich countries?
To what extent might the movement of foreign workers to rich countries be of benefit to them?

26. Why is a concept like apartheid wrongful at the workplace? How has the Black Economic
Empowerment programmed effectively addressed the diversity issue in modern South Africa?
How could this initiative change the traditional white manager stereotype in South Africa?
What are its limitations?

27. Why are “Millennials” more open to racial issues at work? What might account for this attitude?
How can modern companies address racial discrimination issues at work? How might a concept
like inclusion of races better impact workplace diversity?

28. Why must firms duly consider the issue of disability at work? What is the rationale behind
governments empowering businesses to recruit disabled workers? Why could this assumption
not be seriously abided by organisations and how could this affect diversity at work?

29. What precautions and actions should a firm take while employing a disabled worker? What
could be a direct and indirect benefit of employing a disabled worker? How could an affirmation
action towards recruiting disable workers add to the enrichment of workplace diversity?

30. Differentiate between the social and the rights model of disability. Why is it important for society
to cast a positive eye on the disabled worker and how could this be aligned with the rights of
the disabled worker? What are the common clichés for firms not to recruit a disable worker?

238
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Essay-Type Questions

31. How could a business in the Information Technology sector define a part-timer? Why is there a
greater demand for part-timers at the workplace today? Identify two types of industries in this
context? Devise a short code of ethics where the part-time worker could be better integrated
in workplace diversity?

32. Differentiate between temporary and seasonal employees in workplace diversity? Why might a
broadcasting station or a news company recruit freelance employees? What is the practicality
of recruiting a part-time employee and what might be a constraint?

33. How can management of change benefit diversity at work? The manager as a change agent can
empower diversity through co-operation and co-option. How do these practices affect diversity
at work? How might cross-functional teams contribute to workplace diversity?

34. Why should firms promote managers as leaders of diversity at work? What characteristics might
be expected from such leaders in a multinational environment? How do issues like acceptance,
respect under transformational leadership impact positively diversity?

35. What is the relevance of employee motivation in better addressing diversity? How can motivated
employees from a diverse background better impact on the acceptance of diversity at work?
Relate teamwork and motivation to a diverse workforce in a multinational enterprise.

36. What are the key questions regarding recruitment in diversity? How could human resource
managers better address the selection issue regarding diversity? How is managing growth in
workforce diversity and increasing the representation of women and minorities a critical human
resource management strategy of recruitment and selection for organisations?

37. What is the importance of training human resource managers in diversity? What are the key
areas where such training should be provided? How can diversity training help reduce conflicts
among workers and promote healthier work relationships in a firm?

38. What is the relevance for human resource managers to use performance metrics in diversity?
Prepare a chart to explain the key performance metrics like quality, reward and team work and
link them with diversity. What is the relevance for human resource managers to be advocates
of workplace diversity regarding minorities?

39. How did advances against homophobia and the gay right movement of the 1960s favour better
sensitisation of the public on accepting gay workers. What are the reasons that hinder African
nations from accepting Lesbian, Gay, Bisexual and Transgender (LGBT) workers? Why should
this attitude be overcome in workplace diversity?

239
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context Essay-Type Questions

40. Consider the retention or hiring of LGBT workers, state how this might be contrasting between
an advanced nation and a conservative society. What is stigmatisation of LGBT and how
does it negatively impact such employees at work? What action can be taken to bring LGBT
inclusion at work?

41. What is the stereotype of HIV/AIDS and its prevalence in sub-Saharan countries? Why is it
correct to say that the cliché of HIV/AIDS in sub-Saharan Africa be partly erroneous? How
do employers better accept such workers? Why is there a compelling need to have HIV/AIDS
workers in workplace diversity in sub-Saharan Africa?

42. What reasonable accommodation can a manager take to better integrate a HIV/AIDS employee
at work? How should this measure impact positively both the HIV/AIDS employee and the
other workers? What might firms undertake against employees bypassing the acceptance of
HIV/AIDS workers in diversity?

43. Why are dual-career couples more prevalent today than before? In which areas of activity are
such couples present? What are the benefits of employing a dual career couple? What are the
risks to consider on employing a dual career couple in workplace diversity?

44. Explain the rise of the telecommuter worker in today’s diverse work environment. What are
the advantages of developing such a type of workforce? What precautions could a manager
take to ensure the integration of the telecommuter in workplace diversity?

45. Differentiate between the constantly and the occasionally-mobile worker. How do mobile
workers contribute to workplace diversity in the contemporary work context? How might
rewards and motivation from management favour better inclusion of the mobile worker
in diversity?

240
Download free eBooks at bookboon.com
Managing Workplace Diversity:
A Contemporary Context About the Author

About the Author

Dr Nirmal Kumar Betchoo is a full-time academic at the Université des Mascareignes, Mauritius with
long teaching experience spanning nearly three decades. His areas of expertise include human resource
management, public sector management, business strategy, international business and the management
of diversity. He has published 6 academic books and contributed more than twenty articles in peer-
reviewed journals and in important web directories like allafrica.com, highbeam research and afropages.
He has extensively published in the local press over the past ten years. He has also presented papers
in international conferences. Dr Betchoo has also served as external examiner to the University of
Technology, Mauritius, the Mauritius Institute of Training and Development and the Mauritius Public
Service. This book is his seventh publication.

241
Download free eBooks at bookboon.com