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Ensure The Successful Diffusion of Your Innovation

The document provides a three-step plan to optimize distribution of an innovation to consumers. Step 1 is to highlight the product's features and benefits by getting early user feedback. Step 2 is to promote the product through early adopters on social media. Step 3 develops the audience in three phases: demonstrating benefits to early majority consumers, showing widespread use to late majority consumers, and emphasizing examples and lack of risk for laggard consumers.

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Swagat Pradhan
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39 views2 pages

Ensure The Successful Diffusion of Your Innovation

The document provides a three-step plan to optimize distribution of an innovation to consumers. Step 1 is to highlight the product's features and benefits by getting early user feedback. Step 2 is to promote the product through early adopters on social media. Step 3 develops the audience in three phases: demonstrating benefits to early majority consumers, showing widespread use to late majority consumers, and emphasizing examples and lack of risk for laggard consumers.

Uploaded by

Swagat Pradhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Ensure the successful diffusion

of your innovation
Fill out this sheet to support the distribution of an innovation to your consumers. Answer the following
questions to build your action plan and optimize product distribution in three steps.

Step 1. Highlight the features of your product


First of all, answer the following questions to be certain that your innovation can succeed. Get the "innovators" in
your market to help you respond and improve your new product.
How is it compatible with the lifestyle of your consumers?

How can you make a trial version available to your consumers?

How simple do your consumers think your innovation is?

How can your consumers appreciate the innovative aspect?

What is the relative advantage of your new product in relation to what already exists on the market?

Step 2. Spread the word about your new product


Who are the "early adopters" (celebrities, bloggers, etc.) that you can offer the new product to? They must be in a
position to tell a wide audience about your product.

How can you boost word of mouth in relation to your product?

The contents of this page are the property of CrossKnowledge.


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Step 3. Develop your audience
Depending on how widely your new product is distributed across the market, complete the following phases:

Phase 1. Consumers in the "early majority" category:


How can you demonstrate the benefits of the innovation to their daily lives?

How can you share the views of the "early adopters" with this group?

Phase 2. Consumers in the "late majority" category:


How can you show that people around them are using your product?

How can you demonstrate that the product is cost-effective and easy to use?

Phase 3. Consumers in the "laggards" category:


How can you show them examples of people just like them?

How can you demonstrate the absence of risk (functional, financial, social, etc.) in your product?

The contents of this page are the property of CrossKnowledge.


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