Design philosophy

• "Design philosophy" is simply

someone's philosophy on design: what they
are trying to accomplish with design, and,
more importantly, what one thinks design
should accomplish. ...
None of these are wrong, really, they are all just
different approaches.

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 Starting your Statement

Here are some questions that can help you build your own
design philosophy/artist statement:
• What inspires you as a designer?
• What drives your design process?
• What's important to you as a designer?
• What's the theme or story behind your
collection/portfolio?
• How does that theme or story influence how you designed
this collection/portfolio?
• As a designer, what point are you trying to express through
your collection/portfolio?

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• Artists and designers often need to communicate
the purpose, philosophy, and inspiration of their
visual work through the written or spoken word.
• Some artist statements are intended to
accompany a gallery show or collection while
others provide general insight into a curative's
design aesthetic and process. These statements
are often used for promotional reasons, but they
also provide insight into an artist’s body of work,
sometimes offering a reflection on inspiration
and philosophy.

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 There are a number of reasons why artists or
designers might need to write about their work and
an artist statement can be a useful tool for
accomplishing any number of the following goals:
• self-analysis and reflection
• promote one’s work
• translate, explain, or enhance a concept
• describe inspiration, process, or concept
• represent a point-of-view, motivation, or
philosophy

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 Theme board
• a unifying or dominant idea, motif, etc., as in a
work of art.
• an idea that recurs in or pervades a work of
art or literature.
• What a designer wants to communicate
• A broad idea about life

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• Recurrent, underlying objective that ensures
the overall consistency in the design of a
family of products, their packaging, and/or the
advertising campaign.

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 Mood board
• A mood board is a type of collage consisting of
images, text, and samples of objects in a
composition.
• A mood board can be used to give a general
idea of a topic that you were given, or can be
used to show how different something is from
the modern day.

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• It can be based upon a set topic or can be any
material chosen at random. They may be
physical or digital, and it is "extremely
effective" presentation tools.

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• mood boards are not limited to visual
subjects, but serve as a visual tool to quickly
inform others of the overall "feel" (or "flow")
of an idea.
• In creative processes, mood boards can
balance coordination and creative freedom

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• Creating mood boards in a digital form may be
easier and quicker, especially when it comes
to collaboration or modification of projects,
• physical objects often tend to have a higher
impact on people because of the more
complete palette of sensations physical mood
boards offer, in contrast with the digital mood
boards. Mood boards can also be painted.

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• Images, both historical and current , may be
used to express the “mood”, the design
concepts and to communicate.
• It involves cuttings & sticking of images &
items which are relevant to the inspiration &
theme.

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 Color board
• Color plays an important role in your mood,
and thus should be obvious when looking at
your entire mood board.
• The color palette should definitely be defined
through the imagery you’re using.
• If you have a bunch of different images that
have all different color schemes you may need
to simplify or go back and find more cohesive
images.

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• Color board depicts the nature & the
characteristics of the inspiration which helps
in creating color combinations for design.
• The colors are chosen according to the season.
The right colors are chosen from pantone
shade cards.
• Some Designers create a separate color board
or a part of the mood board.

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• This can sometimes come organically, when
you find a few images that speak to the style
you’re looking for and suddenly you notice a
common color palette.
• and you begin to look for images that suit
that. Along with images, you can also include
color cards, fabric swatches, or physical items
that represent the colors.

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• Colors of the collection might come from;
1. inspiration and theme board.
2. Seasonal color forecasting.
3. Meaning of color
• Colors of the color pallet must named by
respective color phantom number.

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• Color forecasting is a fundamental part of a
collective process known as
fashion forecasting or trend prediction, where
individuals or teams attempt to
accurately forecast the colors, fabrics and
styles of fashionable garments and accessories
that consumers will purchase in the near
future, approximately two years .

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• Understanding the meaning of colors is very
essential to chose colors from one to another.
• While choosing color one designer must
consider the following criteria's ;

 customer
Season
Mood and occasions

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 Assignment
• Select an inspiration and theme for
developing new design collection.
 Monday 12-3-2018 G.C.

• Develop your design philosophy presentation.

 Monday 12-3-2018 G.C.

• Submit Inspiration, Theme, Mood and Color

board.
 Friday 16-3-2018 G.C.

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 MATERIAL EXPLORATION
SOURCING OF FABRIC SWATCHES
• Selection of fabric is done on the basis of the
season, & the look of the garment.
• Fabrics can be of different weaves, printed,
woven or knitted depending on design.
• The swatch / material board is a collection of
selected / embellished fabrics which can be
consulted while designing.

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 MATERIAL
EXPLORATION

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 CLIENT BOARD / CLIENT PROFILE

• Creating clients image and biography enables a

designer to think more tangibly in terms of
design.
• Client profile contains detailed information
about the client like age, profession, lifestyle,
annual income, society/class he/she belongs to
& their likes and dislikes.

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CLIENT BOARD

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Understand who your ideal customer is and what
similarities they have. Define your customers
with the following criteria:
• Demographic – their age, gender, income, etc.
• Psychographic – their personality type,
preferences, etc.
• Behavior – their similar likes and dislikes,
sports, hobbies, etc.
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Style - is any particular characteristic or look in
apparel or accessories. The term style can be
interpreted three ways:
• Designers interpret fashion ideas into new
styles and offer them to the public.
• The manufacturer assigns a style number to
each new design in each collection, which is
used to identify it throughout production,
marketing, and retailing.
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• Clients could be group of people as well as
individuals.
• Fashion consumers have a test of style…
– Casual. ...
– Exotic. ...
– Vibrant. ...
– Sexy. ...
– Preppy. ...
– Elegant. ...
– Bohemian.
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CLIENT PROFILE

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 CONCEPTUAL
SKETCHING

• Sketching is done by the application of line,

form & motifs from the respective boards.

• This becomes the base for the final illustration

of the designs.
• Design is Method, Process, planning.

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 DESIGN DEVELOPMENT

• The design development is a documentation of a

Designer’s thinking process which shows quick
drawing skills & ideas for the use of color,
fabric, accessory.
• Here fabrics & surface ornamentation
(embroidery, print, etc) is finalized.

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DESIGN BOARD

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DESIGN BOARD

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 STORY BOARD
• "A fashion storyboard is a summary of our
inspiration ,theme,line,form,motif ”.
• Magazine tears, fabric swatches, old photos,
buttons, ribbons; basically any visual reference
we desire are mounted onto a board.
• It's a design tool which help us remain focused &
consistent in our line development.
• It acts as a communication aid when explaining
our vision to others.
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STORY
BOARD

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• What is the difference between
trim and accessories?

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TRIM BOARD

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ACCESSORIES BOARD

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 FLAT SKETCH WITH
SPECIFICATIONS
• The Flats contains technical details of how the
garment should be stitched.
• It also includes all the details of types of
stitches and the use of trims etc.

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 Idea generation
• Ideation is the creative process of generating,
developing, and communicating new ideas, where
an idea is understood as a basic element of
thought that can be either visual, concrete, or
abstract.
• Ideation comprises all stages of a thought cycle,
from innovation, to development, to
actualization. As such, it is an essential part of
the design process, both in education and practice.
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1. Mind Map
A mind map is a diagram used to visually organize information. A mind map is
hierarchical and shows relationships among pieces of the whole. It is often created
around a single concept, drawn as an image in the center of a blank page, to which
associated representations of ideas such as images, words and parts of words are
added. Major ideas are connected directly to the central concept, and other ideas
branch out from those.

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2. Concept Matrix
Tan/Intang Color Shape Material Surface Texture
Simplicity Skin Colors Clean lines Cotton Unity color smooth
Medieval Brown dense Wood rudimentary raw
Romantic Pastel Curve lines Silk, Voil Pattern soft
Genuine Green, Red simple Wood, painting raw

Instrument to assist the designer in the concept

of transformation design innovative products. It
merges intangible attributes,
arising from the iconographic meta design
collages with tangible, resulting in a product
development roadmap, with a series of color
stimuli, shapes and materials, which will be
used in creativity exercises (Queiroz &
MONTEIRO,
2012)
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Fashion is defined by the goal of
refinement, elegance and beauty, even
along over the centuries, we could see
excesses and extravagances. However,
contrary to popular belief, competition and
social distinction and ostentation were not
the principles in which movements of
fashion happening.

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 If the cut, construction and
retail price is favorable and
there is a customer base for the
products. If the range is
delivered in stores in right time.

In order to gain an
understanding of current
fashion stock and ranges
across market levels many
designers conduct a “ comp
shop” This term refer to
comparing stock in competitor
retails, regardless of market
level. Quality of fabric,
construction and detailing are
carefully studied along side
prices and origin of
manufacturing.
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 This provides a great deal of
information that is useful when
planning and selling a fashion
collection.

Many small fashion businesses

lack the infra structure to
provide accurate market and
marketing information. Home
ever intuition and awareness of
fashion directions will help a
start –up label become
commercially successful.

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• fashion is not a consequence of conspicuous consumption
and class distinctions, but rather a consequence of a
relation between people and society, the desire to affirm a
own personality even started in the Upper classes at the end
of the Middle Ages.
• Far from being a peripheral phenomenon, the
consciousness of being an individual with destiny, the desire
to express a unique identity, the cultural celebration of
personal identity nowadays can be considered the motors of
fashion.
• In the last decades happened revolutions in the
representation of people and their internal feelings
modifying deeply the traditional mentalities and
values.promotion of the signs of personal differences
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 Finding Inspiration

People often wonder how fashion

designers manage to come up with so
marvelous new ideas. The truth is
that these ideas are rarely complete
new: designers create by reinventing
the world around them
Next we will see how to develop
Designs from almost any
inspirational source, wheter you are
exploring the world of fine art or the
buildings of your town, Indian
Culture or the familiar objects in
your home or garden.

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 This dress by
Ives Saint
Laurent was
inspired by
The work of
Mondrian

A good example
of a designer
drawing ideas
from the world
art

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 Inspiration for design
Themes can be found
everywhere
Whether your source is a seashell
on a beach or a splendid
skyscraper,
the fun of the Carnival at Rio.

If you research well, your topic will

automatically influence your
garment ideas ; for example, the
theme of circus or fairground is like
to
produce a colorful and flamboyant
Look. The trick is to able to select
The best route to follow.

As a commercial designer you will

have your customer in mind from
the outset, and self indulgent flights
of fancy may have to take a
backseat.
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 A Designer must always
Have a finger on the pulse:
Music Trends, Street Culture,
Films, Fine Art Movements, etc.

Is not coincidence that each

Fashion season has a discernible
Look, different designers often
produce similar color ranges and
silhouettes because they are all
Aware of the broad trends.

Although nothing dates more

Quickly than fashion, looking to the
past for inspiration often produce
Greats results. A whole era can
Become an inspiration, and
popularity of different eras trends
To wax and wane in cycles.
One year styles from 50th must be in
fashion. Another 70th popular.
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 Patterns and styles based
on ethnic ideas are
recycled again and again
by designers. One season
they might work with the
weaves of Latin America
Indians. Next year they
might feature the prints of
certain African Tribes.

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1. Mind Map
A mind map is a diagram used to visually organize information. A mind map is
hierarchical and shows relationships among pieces of the whole. It is often created
around a single concept, drawn as an image in the center of a blank page, to which
associated representations of ideas such as images, words and parts of words are
added. Major ideas are connected directly to the central concept, and other ideas
branch out from those.

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2. Concept Matrix
Tan/Intang Color Shape Material Surface Texture
Simplicity Skin Colors Clean lines Cotton Unity color smooth
Medieval Brown dense Wood rudimentary raw
Romantic Pastel Curve lines Silk, Voil Pattern soft
Genuine Green, Red simple Wood, painting raw

Instrument to assist the designer in the concept

of transformation design innovative products. It
merges intangible attributes,
arising from the iconographic meta design
collages with tangible, resulting in a product
development roadmap, with a series of color
stimuli, shapes and materials, which will be
used in creativity exercises (Queiroz &
MONTEIRO,
2012)
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What is Creativity?

According to Oxford English Dictionary – Creativity means - to use /

involve one’s own thought or imagination to create something new as
work of art, an invention. Many definitions of Creativity .

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What is Creativity?
According to Boden (1998), there are three main types of creativity,
involving different ways of generating the novel ideas:

a) The “combinational” creativity that involves new combinations

of familiar ideas.
b) The “exploratory” creativity that involves the generation of new
ideas by the exploration of structured concepts.
c) The “transformational” creativity that involves the transformation
of some dimension of the structure, so that new structures can be
generated.

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What is Creativity?
Creativity is not the product but the process

Creativity involves both conscious and subconscious

thinking

Creative thinking can be stimulated at individual as well as

group level.

Creative thinking can be both systematic and unsystematic.

Creativity is about thinking something new and whenever

this new idea is implemented it brings change.
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Role of Creativity in Organizational Growth
Generation of ideas for new technologies
Generation of ideas for improvement in Product / Service Design like
for more value addition
for simplification,
for adding more features,
for standardization
for ergonomic considerations (enhancing human convenience in use)
for improving product reliabilty
for increasing product life cycle

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Role of Creativity in Organizational Growth
Generation of ideas for improvement in Process Design like

for smooth flow of materials

for increasing ease in manufacturing
for reducing work-in-process inventories
for reducing wastages
for improving quality
for improving process efficiency
for improving safety

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Role of Creativity in Organizational Growth
Generation of ideas for finding new uses /
applications
Geneartion of ideas for new marketing strategies
Generation of ideas for tapping new markets /
market segments
Generation of ideas for solving problems
Genration of ideas for tapping business
opportunities

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Role of Creativity in Organizational Growth
Generation of ideas for finding new uses /
applications
Geneartion of ideas for new marketing strategies
Generation of ideas for tapping new markets /
market segments
Generation of ideas for solving problems
Genration of ideas for tapping business
opportunities

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 Idea generation
• Ideation is the creative process of generating,
developing, and communicating new ideas, where
an idea is understood as a basic element of
thought that can be either visual, concrete, or
abstract.
• Ideation comprises all stages of a thought cycle,
from innovation, to development, to
actualization. As such, it is an essential part of
the design process, both in education and practice.
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 Creativity in
Fashion Process
Any successful or financially
Viable collection requires an
enormous amount of research,
investigation and planning.

Successful designers,
manufacturers and retailers have
a clear understanding of their
customers' needs as well as
understanding their position in a
highly competitive market.

In addition to creation and

realization of any collection there
is a range of issues that need to
be considered.

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• In retail, Tactical Intelligence often utilizes a
competitive shopping process as a
cornerstone data gathering tool.
• It is most often used with the intent of
growing market share, revenues and
profitability.

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• It investigates various aspects of the
Marketing Mix, such as:
Product – what are people selling?
Price – what price are they charging?
Promotion – what activities are they
conducting for promoting this product?
Place – where are they selling this product?

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 Collection
• A fashion collection is a selection of outfits and
individual garments that fashion designers put together
every season and that reflect predictions of upcoming
trends, including color, cut, line and proportion.
• A collection will usually include a variety of styles,
from evening wear to sportswear to outerwear. The cut,
coordinating colors and design elements of each style
usually tie the items together. It's likely that a fashion
designer will have two collections per year — one for
the fall/winter season and one for the spring/summer
season.

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• After the collection is finished being created
and tailored, the designer usually puts on a
fashion show. This allows potential buyers,
such as distributors or retailers, to see each
piece to see if they are interested in buying any
of the garments. In the majority of fashion
shows, models walk down a runway dressed in
pieces from the collection.

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• fashion terms "collection" and "line" are
mistakenly thought to be interchangeable.
While both are common terms in the fashion
industry, a fashion line refers exclusively to all
of the clothing a fashion designer produces for
a specific category within her fashion
company, while a collection refers to a
seasonal production of different styles within a
line for that same company.
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 Specification sheets
• Specification sheets provide important details to ensure the
correct execution of your patterns into finished garments.
Spec sheets help to produce accurate samples, which
improves turnaround time and simplifies communication
during all stages of manufacturing and quality control.
Spec sheets include detailed technical diagrams,
construction notes, finished garment measurements, fabric
yields and material and trim details. We can tailor the
format and information provided to suit your company’s
individual needs. All specs are in Excel spreadsheet format
and can be easily transferred through e-mail.

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Spec sheet

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 Flat sketches
• Flat sketches, also called flat
drawings, technical flats, or just “flats” in
the fashion industry, are a black and
white fashion technical drawing that shows a
garment as if it were laid flat to display all
seams, topstitching, hardware, and any other
design details.

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 A good design follows

 Aesthetic
 Functionality
 Problem solving
 Cost
 Durability & strength
 Comfort
 safety
 Innovative referents
 Fashion & style.

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• Accessory means something which is used as
secondary manner besides the wearer outfit.
Even after wearing nice dress without proper
accessories everything can be ruined. It is
used often to complete an outfit properly. So,
always be careful about proper accessories
selecting & having.

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• Accessories lend an important balance to the clothing we
wear. Designers are extremely careful in their choices for
fashion show. The right hat or shoe can add to the drama of
collection.
• Proportion and color are important consideration, but also
the feeling or look must be right for the theme and style of
clothing.
• Types of Fashion Accessories
Fashion accessory is mainly divided into two categories
1. Worn accessories
2. Carried accessories

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 a)Watches
In the case of watch selecting you give b)Shoes
preference of taking such watch which nicely There somebody tells that your worn
adjust with your wrist. It’s not so important how shoes expresses out personality or taste
nice the watch is, but which one is looking more level. So, be careful about shoes selecting.
beautiful after worn by you it is the important Don’t always use high heel shoes. It may
point. be harmful for your health.

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 c)Socks d)Gloves
A sock is an item which is worn on the feet. It Gloves protect and comfort hand against cold
helps to absorb the sweat and draw it to areas or heat or damage by friction, abrasion or
where air can evaporate the perspiration. In chemicals and disease also. For fashion
cold environment, socks decrease the risk of concerning person gloves is very important.
frostbite. So socks are very important
accessory to wear

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 e)Ties f)Hats
With nice shirt try a nice tie which When you are going out you keep a hat on
will help to express your nice your head. It can be a great unique style for
personality. you.

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 g)Jewelry h)Sunglasses
Jewelry can be of different types. I.e. Earrings, Sunglasses are very important for giving you a
Nose pin, Chain, Necklace, Bracelet etc. Be smart dashing look. And for more information you
about selecting jewelry with your outfit. If you are can follow my previous article about
wearing larger earrings than wear thin chain, and if sunglasses.
you are wearing big necklace than just wear small
tops or don’t wear any earrings.
i)Belts
Try simple designed
lather or any other belts
for getting unique look.

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 2. Carried accessories

a) Purses and Handbags

Without purse fashion look is just out of
thinking. Select the purse which is going on
present time. Try different purse or bags for
different purposes. Never try only one.
Because it expresses your taste level.

b) Umbrella
Going out? Just keep an umbrella with you. It
will protect you from UV rays and will give
extra fashion concerned look and it may help
you when it is raining suddenly.

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• Designers will shop endlessly for just the right accessory to
enhance their fashion message on the runway. The style of
fashion accessory can be classified in one or more of the
following categories.
 Classic
 Sporty
 Minimal
 High fashion
 Retro
 ethnic

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• Presentation boards are excellent vehicles for displaying theme and design
concepts in a portfolio and can be generated by computer from existing
portfolio pieces.
• Designers use different kinds of medias and mediums to show their creative
approach's while designing different types of accessories.

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Specialized presentation

• Fold out presentation are frequently used alone, or as supplement's to a

fashion accessory portfolio.
• Specialized presentation can take a variety of formats such as foldout boards
placed into a box and tied with a coordinated ribbon.
• Creativity and imagination is the key for designing unique presentations that
can leave memorable impression.
• You can create specialized presentation for a variety of reasons;
 To show an ability to design in another price point or market,
 to demonstrate a unique design concept
 To customize presentation format for a potential employer

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 Photographic presentation
• Experienced designers often include press pieces of photographs of collection
they have done in their portfolios. Photos make excellent supplements to a
portfolio because they add a professional touch, spark interest and potentially
generate conversation at an interview.

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 Reinterpreting design
• Inspiration for accessories can come from any where, but often a shoe or bag
from expensive designer, vintage of other wise, is used as a springboard to create
a version for mass market.
• An ability to reinterpret design in this way is an important requisite for designers
especially in lower price points. Material coast and workmanship play an
important role in this process.

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