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BATTLECARD - Tableau

This document provides an overview of the business intelligence vendor Tableau, including its strengths, weaknesses, pricing, and strategy in comparison to Qlik. It outlines Tableau's focus on ease of authoring visualizations and live query capabilities. However, it notes Tableau still struggles with API breadth, scalability, and performance. The document also provides advice on how Qlik can position itself competitively against Tableau by highlighting its advantages in areas like flexibility, multiple data source support, and mobile capabilities. It suggests ways for Qlik to "trap" prospects like questioning Tableau's roadmap and abilities around security, incremental updates, and large data handling.

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Miguel Mari Baroja
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111 views

BATTLECARD - Tableau

This document provides an overview of the business intelligence vendor Tableau, including its strengths, weaknesses, pricing, and strategy in comparison to Qlik. It outlines Tableau's focus on ease of authoring visualizations and live query capabilities. However, it notes Tableau still struggles with API breadth, scalability, and performance. The document also provides advice on how Qlik can position itself competitively against Tableau by highlighting its advantages in areas like flexibility, multiple data source support, and mobile capabilities. It suggests ways for Qlik to "trap" prospects like questioning Tableau's roadmap and abilities around security, incremental updates, and large data handling.

Uploaded by

Miguel Mari Baroja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Qlik Competitive Intelligence

BATTLECARD – TABLEAU
Last Updated: 29 May 2020

This document provides an overview of research on this vendor. If you have questions not covered in this document, please email [email protected].

Overview Competitor Traps to Neutralize


In August 2019, Salesforce closed the acquisition of Tableau but a review by the UK • Scripting: Tableau claims Qlik requires scripting for everything. Demo visual
Competition and Markets Authority delayed integration plans until November. To- data prep and only show the code to people who will need it.
date, there has been no publicly released roadmap. Salesforce claims they will • Live query: ODAG and dynamic views may be a fit but highlight that Tableau
operate Tableau separately, retaining their strong brand. Tableau’s platform was recommends extracts for better performance. Qlik offers best of both worlds.
built around a self-service authoring tool although they are expanding on features • Custom groups: Highlight the custom group extension that extends this
for the consumer and for IT governance as well as improving model flexibility. They functionality to consumers of information rather than just authors.
still struggle with breadth of APIs, scalability and performance, and other areas. • Easier authoring: Tableau will say it’s easier to create content in Tableau.
Tableau had been heavily investing in R&D to close gaps. They recently advanced Highlight that most users are not authors but still need to find answers.
their suite on the data integration agenda with the release of Tableau Catalog. In
addition, they released Server Management Add-on for self-hosted deployments. Qlik Advantages
• Ease of use and flexibility for the consumer (majority of users in any customer)
Tableau Strategy against Qlik • Strong support for multiple sources and complex schemas – all in one place
• Focus on ease of authoring with out-of-the-box functionality and breadth of • Support for complex paginated reports
formatting capabilities to create beautiful visualizations • Fully interactive offline mobile rather than just scrolling/brushing
• Build demand for live query against structured data warehouses • Asking questions in context of exploration rather than a separate interface
• Propose lower entry price with low cost Tableau Viewer or free Tableau Reader • Strong security to govern access to data, content and functionality

Tableau Pricing Qlik Traps to Set


Tableau sells user-based subscriptions but will offer core pricing for larger deals. • Roadmap: Have customers demand new roadmap information from Tableau.
Not all products listed. See the Pricing Overview document for full details. • Security: Explore data, content and functional security needs in depth. Have
customers test beyond basic row level security.
Product On Premise Cloud • Incremental updates: Especially in Salesforce accounts, highlight full support
Tableau Creator (authoring, admin and prep) $70/user $70/user for incremental updates (add, modify and delete).
Tableau Explorer (minimum purchase of 5) $35/user $42/user • Zero footprint: Renew interest for zero-desktop implementation. Managing
Tableau Viewer (minimum purchase of 100) $12/user $15/user desktop licenses creates additional work for IT and creates governance issues
• Scalability: Have customers compare benchmarks and test both solutions on
Tableau Strengths large volumes of disparate data that needs transformation.
• Feature rich interface for business analysts to create engaging content • Accuracy: Question the accuracy of content from Hyper referring to Tableau’s
• Mature cloud platform and Tableau Public is great marketing tool document that cautions about “differences” in computational behavior.
• Certified data sources and revision history are unique for modern analytics • Agnostic: Highlight that Qlik Catalog is an agnostic tool that is available to tools
Tableau Weaknesses and catalogs information outside the scope of Qlik
• Content’s limited scope inhibits exploration and discovery for consumers Other Resources
• Tableau Prep not scalable and scheduling is added cost • Qlik for Salesforce and Eight Points of Integration with Salesforce
• Limited APIs and embeddability • Gartner Magic Quadrant for BI and Analytic Platforms
• Weak data security capabilities and limited ability to secure functionality • BARC The BI Survey 19
• Confusing set of functionality for modeling/data prep
Qlik Confidential – Qlik and Partner Internal Information and Use Only. Not for redistribution.

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