A KAIZEN IMPROVEMENT PLAN PAPER FOR NATIONAL UNIVERSITY
MANG INASAL, INC.
A Kaizen Paper Presented to
The Faculty of College of Business and Accountancy
(Bachelor of Science in Business Administration Major in Marketing Management)
National University
In Partial Fulfillment of the
Final Requirements for the course
OPERATIONS MANAGEMENT/TOTAL QUALITY MANAGEMENT
(BAOPNMAX-TQM)
Presented by:
Erlano, Ralph Lauren
Formoso, Vince
Jordan, Marc Neil
Ticzon, Neil
Presented to:
Mr. Rodel C. Tenorio
November 2020
TABLE OF CONTENTS
Title Page ……………………………………………………………………………………………………………
Acknowledgment ………………………………………………………………………………………………
I. Background of the Study ……………………………………………………………………………...
II. Statement of Purpose …………………………………………………………………………………...
III. Improvement Scope ………………………………………………………………………………………….
IV. Proposed Solution/Change …………………………………………………………………………
- SWOT ANALYSIS
- The Fishbone Diagram
V. Recommendation ……………………………………………………………………………………
VI. Action Plan Matrix ………………………………………………………………………………………
VII. Curriculum Vitae ……………………………………………………………………………………….
VIII. Documentation ………………………………………………………………………………………..
IX. References ……………………………………………………………………………………………………
I. BACKGROUND OF THE STUDY
- One of the Fast Food Chain restaurants in the Philippines which is the Mang
Inasal, which is the fastest growing fast food barbecue chain in the Philippines.
As their main commodity, Mang Inasal serves the finest chicken and pork
barbeque, as well as other Filipino classics. But this company, being a popular
restaurant, offers competition in order to attract and retain customers and the
company can also achieve profitability.
- As we compare the other fast-food chain restaurants with their 'unlimited rice
deals' and others, the benefit of Mang Inasal is. It could make every customer
happy with their meals as well. Then, how Mang Inasal serves the best Filipino
delicacies as they have made it special for their customers.
- This study focuses on how Mang Inasal functions in the market. We can also
decide what Mang Inasal goods are sold, even in the presence of this pandemic.
However, the company also provides the highest quality and good tasting of its
chicken barbeque products and any other kinds of good quality of its products/-
services that will please its customers.
II. STATEMENT OF PURPOSE
- The purpose of the company is to be the first choice and leading barbequed fast-
food chain everywhere nationwide, while amidst of pandemic by providing
excellent tasting food and quality service to the customers through delivery with
the use of different mobile applications to order and purchase food of Mang
Inasal.
- In a new market field, the company will attempt to capture the wide market and
appeal to culture by providing new product lines of lamb/sheep products. The
organization will try to analyze the opportunities and risks in the marketplace
through the use of marketing experience to maximize growth in the fast-food
industry.
III. IMPROVEMENT SCOPE
- The coverage of the improvements we suggest in Mang Inasal can be reach
internationally. Since it is given that expanding their branch internationally can
be also an opportunity for them.
- The coverage of other suggestion we add, are all branches of Mang Inasal
nationwide; these recommendations are changing customer tastes, efficient
deliveries, and technological advancement. And the main recommendations are to
improve their customer service and international expansion.
- The time frame of this research is from the creation of Mang Inasal all branches
until now. Because part of our study is to know how much improvements that
Mang Inasal fast-food chain built from the start. And how they also penetrate to
the competition and how they sustain their place in the fast-food chain
competition.
IV. PROPOSED SOLUTION/CHANGE
This segment is the clear and practical approach or improvement that will potentially
include a specific plan for how to get started with the best outcome. That was about
how Mang Inasal enhanced the quality of their products/services they deliver in the
industry.
1) Brand Image
- Mang Inasal has been the ‘unlimited rice’ offering, that their customers have also
satisfy to associate in dining on their fast-food chain restaurant.
- The company is also sponsored by intentional, continuous and integrated on-
ground activations that can include its customers in the archipelago, as well as
online promotions that will catch the attention of Millennial and Generation Z;
Mang Inasal is a leading player in the category of branded eat out.
2) Market Landscape
- This business, we all know Mang Inasal is also known by its authentic fusion of
traditional Filipino cuisine with the dine-in concept. It also brings a lot with the
heart of their customers that they can offer their best chicken barbequed products
and it pioneering also the “Unlimited Rice”.
3) Poor Quality Service
- Often, with all of their staff, Mang Inasal has low quality service that is not
successful in functioning well on their job. But the organization also agrees that
they should also inform their staff or educate them about what role they are
working on.
4) Advertisement of Product
- Mang Inasal was mostly loved as "grilled petso" for their popular chicken
product. Because of their adverts, this is what they are known for. When we come
to their shop, however, we can see other food on their menu, which is worth
ordering, such as their molo soup and sisig.
SWOT ANALSIS
STRENGTHS WEAKNESSES
- Fast growing company with currently 445 branches -Improvement that should be done.
and 10,000 employees. -Competitor’s Activities.
- Some of their employees are well oriented and train -Low Customer Retention.
crews that on how they serve their customers as well. -Lack of motivation to compete with different fast food chains
- Brand Image, is visible that the customer will know that offer better quality than Mang Inasal in Singapore.
that Mang Inasal offers to the market. -Product Availability and Quality (Limited Menu) that their
- To make their customers satisfied especially on customer will satisfy.
those “Kanin Lovers”. -Poor Quality Service.
- Locally adapted food menus are offered to make
their customers feel like they are home.
- Activities of the company better than competitors.
OPPORTUNITIES THREATS
-Technological Advances. -Changing Customer tastes.
-International Expansion. -Financial/Cash flow problems.
-Number of Offices. -Weakness that threatens the business.
-Changing Customer tastes -Activities of Competitors.
-Interesting trends in industry. -Threat for changing technologies.
-Change in marketing strategies, social patterns, and -Company’s facing obstacles.
lifestyle.
THE FISHBONE DIAGRAM:
MANAGEMENT ENVIRONMEN MATERIALS
T
The skills of their workers Inconvenience for the Poor inventory management will
are not functioning well. location of the business. cause insufficient materials.
Sometimes their chicken- POOR STORAGE CONDITIONS.
Production Mistakes. barbequed products are not too
hot.
POOR
QUALITY
SERVICE
Employee’s Fault
SLOW SERVICE.
The workers are
not alert into their
work.
Machine’s
malfunction to
perform.
PEOPLE MACHINE METHODS
S
V. RECOMMENDATION
-As we recommend, that Mang Inasal should continue to use the Product Development Strategy;
because this business is able to sustain the production of goods that suit the taste of the
consuming public with better research and growth. To determine the using advancement and
innovation. To get beyond or ahead to their competitors, which is another “Unli Rice Fastfood
Chain”, they must also consider product creativity. That a new product line that can appeal to a
new and special product line, should be also be considered by Mang Inasal.
-Another thing is the “poor quality service”. If their customers have not increased their service.
There is also a decline of your customers and benefit occasionally. Mang Inasal, should provide
their employees with their potential skills to do their job well and how they will produce the
product that we can make to satisfy our customers. They must improve their “Poor Quality
Service”.
VI. ACTION PLAN MATRIX
