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The Pragmatic Framework

The document outlines the key elements of a business marketing plan including market problems, product portfolio, pricing strategy, revenue growth, and execution through sales alignment, content, and channels.

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429 views

The Pragmatic Framework

The document outlines the key elements of a business marketing plan including market problems, product portfolio, pricing strategy, revenue growth, and execution through sales alignment, content, and channels.

Uploaded by

Z
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Marketing

Positioning
Plan Plan

The Pragmatic Framework™


Market Market Buyer Revenue
Pricing The proven blueprint for
Problems Definition Experience Growth
creating and marketing
products people want to buy.
Win/Loss Distribution Buy, Build Buyer Revenue
Analysis Strategy or Partner Personas Retention

Distinctive Product Product User


Launch
Competencies Portfolio Profitability Personas

EXECUTION
STRATEGY

MARKET FOCUS BUSINESS PLANNING PROGRAMS ENABLEMENT SUPPORT

Competitive Product Sales


Innovation Requirements Awareness Programs
Landscape Roadmap Alignment

Asset Use
Nurturing Content Operations
Assessment Scenarios

Stakeholder Sales
Advocacy Events
Communications Tools

Channel
Measurement Channels
Training

pragmaticinstitute.com © 1993-2020 Pragmatic Institute. All rights reserved.

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