Week 12 and 13 DM
Week 12 and 13 DM
1. TRUECustomers are now demanding to be treated as individuals, and requiring their supply partners to
provide them with configurable, solutions-oriented bundles of products, services, and information custom
designed and priced to meet a specific want or need.
2. TRUEToday’s customer is simply demanding more control over the buying experience; easy to use order
management tools that empower them to design their own solutions and flawless and speedy fulfillment.
3. FALSE/DOWNSTREAM Integrators stand at a pivotal point in the supply chain and, depending on channel
strategies, sell to several types of upstream buyers.
4. FALSE/INTERNAL The demand on the supplying integrator from an external customer is accorded the same
level of importance as demand from an internal customer.
5. FALSE/LARGE Distributors normally acquires products in small lot sizes in a finished or semi-finished state
from either an integrator or another intermediary higher up in the supply channel.
6. TRUE The function of retailing is to acquire and deliver finished products and services directly to the end-
customer for their personal, non-business use.
7. TRUE In hybrid selling, the producer selectively performs some of the customer management functions
while surrendering control of the remaining activities to sell-side channel partners.
8. TRUE Regardless of the channel system that emerges, companies need to be very clear as to who is the
targeted customer or customer group.
9. FALSE/LOWEST COST What customers want from their suppliers are complete solutions to their wants and
needs that create superior value at the highest cost attained with the maximum in effort and time expended.
10. TRUE One of the central goals of customer management today is to convert the top and as many of the
second tier of customers as possible into lifetime customers.
11. TRUE the greater the proportion of lifetime customers, the less the long-term total costs of marketing and
sales.
12. FALSE/EASIER the longer customers do business with a supplier, the harder it is for marketers to create
unique product, pricing, discounting, and other offerings targeted at retaining and enriching their relationships
with their best customers.
13. TRUE As customer-supplier relationships grow, marketers can expect lifetime customers to increase their
purchase of company products and services.
14. TRUE a profitable customer as a person, household, or company that over time yields a revenue stream
that exceeds by an acceptable amount the company’s cost stream of attracting, selling, and servicing that
customer.
15. TRUE When customers have a good experience with suppliers they are likely to buy from those suppliers
again and again.
16. TRUE Companies must focus on increasing value to the customer, by viewing the business and its offerings
through the wants and needs of the customer.
17. FALSE/INITIAL COST Customers receive economic value when they leverage a product or service to
generate additional value beyond the total cost.
18. TRUE Intangible factors have a significant effect on customers’ perception of product or service value.
19. TRUE Customers have come to measure value based, not only on the products and services, but equally on
the experiences they receive when they interact with a supplier.
20. TRUE Customers want suppliers to provide them with a complete solution to their problems. A partial
solution is no solution.
21. FALSE/DISCONNECTED Suppliers need to provide a complete solution where the customer expects to find
it without having to merge connected sources.
22. TRUE Customer-focused management requires nimble supply chains that quickly adapt to provide unique
product and service solutions that are low-cost and capable of rapid change.
24. TRUE An effective customer management program should be tireless in the search for opportunities for
enhancing customer experiences.
25. FALSE/MUTUAL the goal of relationship building is to develop customer loyalty or even exclusive
dependence that results in the emergence of a lifetime customer.
26. TRUE Marketing automation is a module within CRM that enables companies to compile, search, and utilize
customer databases to define and segment who the customer is.
27. TRUE The demand for additional ways of using modern technology to expand customer relationships is
driving refreshed or expanded integration and usage of all areas of CRM software.
28. TRUE The goal of CRM is the development of lifetime customers by enabling the organization to optimize
each customer’s experience at each supply channel interaction point.
29. TRUE Customers are won by personalizing the communication between seller and buyer.
30. TRUE Service performance must also be measured by the satisfaction of the internal customer.
Week 13
1. TRUE Purchasing is defined as the body of integrated activities that focuses on the
purchasing of materials, supplies, and services needed to reach organizational goals.
2. FALSE/PRODUCT FLOW Service flow is accelerating the physical movement of goods from
the supply source to the point of consumption.
7. TRUE By centralizing purchasing, buyers obtain larger discounts and cheaper inbound
transportation.
10. FALSE/LOW Products classified as commodities are possessing high acquisition cost, but
are often important for the production of assemblies and finished goods.
11. TRUE Products in the critical quadrant are items that are of high risk and high value.
12. TRUE The goal of business reviews is to integrate the long-range business plans and
supply chain requirements of buyer and supplier.
13. TRUE Strategic sourcing involves finding and building ongoing relationships with supply
partners that
account for the majority of an organization’s purchasing spend.
14. FALSE/SRM CRM enables buyers to lock in those suppliers that provide the business’s
critical components and finished goods.
15. FALSE/ PRICE ANALYSIS The pricing decision contains three elements: value
analysis, cost analysis, and total cost of ownership.
16. TRUE Negotiation is the process by which a buyer and a supplier agree upon the conditions
surrounding the purchase of an item.
18. FALSE/ SPECULATIVE BUYING In forward buying, buyers purchase goods and services
beyond current requirements.
19. FALSE/FORWARD BUYING Speculative buying utilizes medium to long-term inventory planning
to purchase goods and services in excess of current requirements.
20. TRUE Effective B2B enables the delineation of the parameters determining the
dependencies that exist between a series of procurement process steps.
21. TRUE By partnering with suppliers, companies gain access to resources and skills necessary to
make their businesses grow
22. TRUE Close supplier relationships lead to better advertising and increased access to
new market channels.
23. TRUE Effective sourcing seeks to increases the availability of high quality materials and
components by working closely with suppliers’ production and delivery processes.
24. FALSE/LONG-TERM Effective sourcing seeks the establishment of short-term contracts with
suppliers locking in price and transportation costs.
25. TRUE TCO is defined as the present value of all costs associated with a product,
service, or capital equipment that are incurred over its expected life.
MULTIPLE CHOICE
44. Companies using e-commerce procurement have realized the following benefits EXCEPT
A. Increased operational efficiencies
B. Efficient payment transfer
C. Improved supply chain collaboration
D. Impact on profit
45. B & D These types of digital marketplaces act as hubs servicing a single industry
A. Buyer-driven e-marketplaces
B. Vertical exchanges
C. Horizontal exchanges
D. Vertical exchanges
46. All are true with buyer driven e-marketplaces EXCEPT
A. These exchanges work by aggregating a variety of industry-specific product
B. Enable companies to facilitate internal procurement by linking, through Internet
tools
C. Requisitions are automatically routed for approval
D. Orders are placed and tracked through the Web portal
47. B2B applications require the following technology support services EXCEPT
A. Web Processing
B. Platform
C. Member Services
D. Content Search and management
st
48. 1 statement: e-Procurement focuses on leveraging Web applications to reduce tactical
costs and increase efficiencies and is primarily focused on non-strategic, indirect
materials. 2nd statement: e-sourcing is focused on supplier sourcing, contracts and
RFQs, and supplier
partnership management driven by real-time Internet networking focused
primarily on strategic production and distribution inventories.
A. Both statements are correct
B. Both statements are wrong
C. 1st statement is correct, 2nd statement is wrong
D. 1st statement is wrong, 2nd statement is correct
49. Transport mode performance characteristics that drive transportation selection
decision EXCEPT
A. Dependability
B. Capability
C. Frequency
D. Flexibility
50. This characteristic refers to the ability of the transport mode to move inventory
from one location to another without the use of other modes
A. Completeness
B. Dependability
C. Capability
D. Speed