Forum Startegic Management
Forum Startegic Management
Forum 4
A vision statement identifies where the organization wants or
intends to be in future or where it should be to best meet the needs
of the stakeholders. Discuss
A vision statement identifies where the organization wants or intends to be in future or where it
should be to best meet the needs of the stakeholders. It describes dreams and aspirations for
future. the vision is a broad description of the value an organization provides. It is a visual image
of what the organization is trying to produce or become. It should inspire people and motivate
them to want to be part of and contribute to the organization. Vision statements should be clear
and concise, usually not longer than a short paragraph. Vision statements of a company help
direct the organizational strategy. It provides purpose and goals, which are necessary elements of
a strategy. It outlines the audience for the business, and what that audience finds important. By
identifying these elements, the business executives can develop a more step-by-step strategy that
helps the company achieve its mission in the short term, and its vision in the long term.
A vision statement helps businesses to outline performance standards and metrics based on the
goals they want to achieve. It also provides employees with a specific goal to attain, promoting
efficiency and productivity. Vision statements aren’t only necessary for employees and business
owners when it comes to the organizational strategy. They also apply to external stakeholders
like customers, partners and suppliers. The vision statements can be used as a public-relations
tool to attract media attention, engage specific audience segments and develop business
partnerships with like-minded companies.
Forum 5
Different forces of external environment.
Environment embraces such abstract things as an organization’s image and such remote visible
issues as economic conditions of the country and political situations. The environmental forces
abstracts and visible need careful analysis. The systematic and adequate analysis produces the
information necessary for making judgments about what strategy to pursue. The external
environment embraces all general environmental factors and an organization’s specific industry-
related factors. The general environmental factors include those factors that are common nature
and generally affect all organizations. There are different forces of external environment. They
are,
Political forces: These are determined by the political climate which may either be stable or
unstable. Instabilities in the political climate cause uncertainties that affect business operations.
Economic forces: The economic force of an organization is the overall status if the economic
system in which the organization operates. The important economic forces for business are
inflation, interest rates, and unemployment.
Socio culture forces: The socio-cultural dimension must be well studied by a manager. It
indicates the product, services, and standards of conduct that society is likely to value and
appreciate. The standard of business conduct varies from culture to culture and so does the taste
and necessity of products and services. Socio-cultural forces include culture, lifestyle changes,
social mobility, attitudes towards technology, and people’s values, opinion, beliefs, etc.
Legal forces: It refers to the laws and regulations that guide the operations of a firm. Changes
in legislation affect the operations of a business and it is crucial to always comply with the
relevant legal requirements.