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Take A Position: Mass Marketing Is Dead Versus Mass Marketing Is Still A Viable Way To Build A Profitable Brand

The document discusses the debate around whether mass marketing is dead given increased market segmentation enabled by the internet and customization efforts. It takes the position that mass marketing is still a viable way to build a profitable brand. While critics argue mass marketing is dead, the author believes mass marketing remains effective for large corporations to present products to a large audience through various media outlets. Mass marketing may also work for smaller companies if their product appeals to the whole market, but niche products are better suited to targeted marketing.

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Hebo Naji
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247 views1 page

Take A Position: Mass Marketing Is Dead Versus Mass Marketing Is Still A Viable Way To Build A Profitable Brand

The document discusses the debate around whether mass marketing is dead given increased market segmentation enabled by the internet and customization efforts. It takes the position that mass marketing is still a viable way to build a profitable brand. While critics argue mass marketing is dead, the author believes mass marketing remains effective for large corporations to present products to a large audience through various media outlets. Mass marketing may also work for smaller companies if their product appeals to the whole market, but niche products are better suited to targeted marketing.

Uploaded by

Hebo Naji
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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With marketers increasingly adopting more and more refined market segmentation schemes fueled by the Internet

and other customization efforts—some critics claim that mass marketing is dead. Others counter that there will
always be room for large brands that employ marketing programs targeting the mass market.

Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.

I believe that mass marketing is not dead and is still a viable way to build a profitable brand. With as many media
outlets as we have today, television, radio, internet, newspaper, billboards, etc., mass marketing is key for most
organization to present their product to a very large audience. Mass marketing is most effective with larger
corporation, but can also be a viable option for smaller companies, so long as their product will appeal to the
whole market. Unique products that fall under niche marketing and cater to specialized consumers will not have
much success with mass marketing and will probably end up losing money because the cost can be great. With the
explosion of the internet and social networking medias, advertising and viral marketing have been a huge success
online. With advertising banners that are customized to your browsing habits and commercials during streaming
clips or movies, the internet has become the norm for marketers big and small. I don't think mass marketing is
dead and I don't think it ever will be.

Mona,

Mass marketing is not just about selling one product, it's about selling a brand to a large audience of
consumers.Products of mass marketing can include furniture, automobiles, residential communities, soft
drinks and personal computers. Typically these are products which are perceived to be necessary or
essential to the consumer. Even political campaigns and law services are subject to mass marketing. Just
something to think about.

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