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CPA Apex: 2015 Vivek Narayan, Sam Wright&Robert Ray - All Rights Reserved

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0% found this document useful (0 votes)
191 views16 pages

CPA Apex: 2015 Vivek Narayan, Sam Wright&Robert Ray - All Rights Reserved

Uploaded by

hui ziva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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1

CPA Apex

© 2015 Vivek Narayan,Sam Wright&Robert Ray.All


rights Reserved
2

DISCLAIMER
The author has made every attempt to be as accurate and complete as possible in the
creation of this publication/PDF, however he / she does not warrant or represent at any
time that the contents within are accurate due to the rapidly changing nature of the
Internet. The author assumes no responsibility for errors, omissions, or contrary
interpretation of the subject matter herein. Any perceived slights of specific persons,
peoples, or organizations other published materials are unintentional and used solely
for educational purposes only.

This information is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent professionals in
legal, business, accounting, and finance field. No representation is made or implied
that the reader will do as well from using the suggested techniques, strategies,
methods, systems, or ideas; rather it is presented for news value only.

The author does not assume any responsibility or liability whatsoever for what you
choose to do with this information. Use your own judgment. Consult appropriate
professionals before starting a business. Any perceived remark, comment or use of
organizations, people mentioned and any resemblance to characters living, dead or
otherwise, real or fictitious does not mean that they support this content in any way.

There are no guarantees of income made, traffic delivered or other promises of any
kind. Readers are cautioned to reply on their own judgment about their individual
circumstances to act accordingly. By reading any document, the reader agrees that
under no circumstances is the author responsible for any losses, direct or indirect, that
are incurred as a result of use of the information contained within this document,
including - but not limited to errors, omissions, or inaccuracies.
3

Contents
DISCLAIMER.................................................................... 2
Getting Accepted ............................................................ 4
Picking An Offer .............................................................. 6
Getting The Traffic…………………………………………………………9
4

Getting Accepted
Here are excellent tips to helping you
land that first big CPA network!

One of the best ways to land a great CPA network you can
use is to first realize that direct communication is what
the account managers are looking for.

You must submit your application first. This should be done


during the week because weekends are not considered the
best time to look over applications by the management.

Your next step is to locate the best number and person to


speak with about your application. You can find these
numbers on the website of the CPA homepage under
contact us or the list of CPA managers all sites have.

There is an accepted protocol when dealing with CPA


managers. When you speak with them remember that they
are concerned with time and money. Speak to a manager
about your application and then say:

“I just sent my application on (day) and I would like to get


my account approved as soon as possible. I plan to start a
campaign within the next week.”

The manager will then ask you some questions:

Manager: “How do you intend on promoting our offers?”

You: “I currently use PPC, banner ads, email to my own list


and some offline promotion techniques that work well.”
5

Manager: “What offers are you going to promote?”


You: “I like to promote anything that converts well. I am
also open to your suggestions.”

Now the manager will usually ask you for your website.

If you already have an established website, provide them


the link. If you don’t have a good site, then say you like to
build a landing page for every offer you promote to
increase conversions.

You can also say that you use offline promotions but if you
do, make sure you think about this and have an idea what to
say as you may be asked what kind of offline promotions.

These things will probably get your account approved. Try


not to lie to a CPA manager but present the truth in the best
light. Also read more about this whole process so that you
are ready.

The Warrior Forum is a wealth of information on CPA and


getting approved so here is an additional link you should
have a look at:

Warrior Forum CPA Post Click Here


6

Picking An Offer
Picking an offer can be as simple as speaking to your
affiliate manager. This is because your manager sees the big
picture; you, what you bring to the table and some of the
top offers that have high conversion rates.

Do not agonize over trying to pick anything until you


have learned more about the network and the offers. All
managers know the best of the best anyhow, so devote time
to picking your affiliate manager’s mind.

You can also compare offers from http://www.offervault.com


and locate specific offers and the networks that carry them.
This is great if you have heard of something you want to
promote and it’s not with your current CPA network.

Searching for the offer you want will give you a list of
networks that need you and the payout amount too.

Next, visit the CPA networks with the best payouts for that
offer. Here is good example to discuss:
7

There is this ringtone offer with an $18 payout and huge


$0.43 EPC.The market for this offer is big and you can make
an absolute killing with this offer with right kind of traffic.
The kind of offer you want would be something like this
because it does not require a full purchase, converts on a
pin submit and the payout is a hefty $18.00. Not bad at all.

So we now need to have a look to make sure we can


promote this offer based on the types of advertising
allowed. All CPA offers are tied to a set of advertising that
can be used or not:
8

We can see that this is an incentive offer that means you


can use almost any kind of advertising barring cash
incentives.This is the perfect offer for our method.

Now Let’s look at the landing page to see how it looks and
might convert:
9

This is a perfect mobile friendly squeeze page.There is an


image of a popular singer at the middle of the page and call
to action button is located just below that image.

This is the kind of offer that is really good because it has


everything you need to make consistent money. Look for
these kinds of offers that pay out big and require minimal
commitment from the person who sees the landing page.

Getting The Traffic


Years ago I created traffic by using sites like:
https://buysellads.com/,http://www.sitescout.com/,
http://www.aboutadsonar.com/ and other similar networks.

I then stumbled over another technique when I saw a


marketer talking about going directly to the source;
contacting high trafficked websites by emailing the owner
and negotiating a deal.

This technique works really well for me.By directly


negotiating a deal with the website owner you simply cut the
middleman out and save big on your traffic.

Use this idea but look for forums! Go to Google and add
your niche+forum or keyword+forum.This gave me an
10

untapped traffic source because most marketers were not


contacting forums about advertizing.

Forums are highly targeted places for traffic so contacting


forum owners and paying a little money can get your ads
heavily trafficked.

Now in the case of the ringtone offer,we’ll searching for


terms like “mobile forum”,”cell phone forum”,”iOS
forum”,”iPhone forum”,”Android forum” etc.

Android is the most commonly used mobile operating


system so we are likely to find huge numbers of highly
trafficked forums related to Android.

Let’s search for the terms “Android Forum”(without quotes)

There are over 255 million results for this term.Let’s get the
traffic estimate for the first result i.e
http://AndroidForums.com
11

As you can see above this forum gets around 66,000 unique
monthly US visitors.The international stats should be 3-5
times higher so we can assume that it gets 200,000-
300,000 unique visitors a month.

These are excellent traffic figures.Having our CPA banner on


this forum can easily get us thousands of targeted visitors
every month.

Now let’s go to the forum and see how it looks like:


12

From looking at the screenshot we see that there are lots of


members, posts and discussions. So next we want to see the
kind of advertising the forum is doing:

Good news! The site has an AdSense banner at the top of


the homepage and there is another banner at the right
side.This gives us a great opportunity to negotiate and ask
them to place our banner ads on the site.

Now we check the audience interests:


13

Bingo! While Quantcast data isn’t perfect, it is pretty close


and the information is valuable. This forum has all the things
I look for when I want to choose a place to advertise and
this is what you should look for too.This audience is tech
savvy and they have high interest in entertainment related
offers.Perfect!

There is only one thing left to do. Contact them and ask
them directly how much traffic they receive. You can always
go to http://www.alexa.com/ to get an estimate as well. You
will use this information to decide how much money to offer
for the ad placement. (I will discuss this in-depth below.)

Remember that you will probably need to contact several


forums to get the one that will deal with you. Keep using
Google with the niche+forum and keyword+forum method
we discussed earlier and you will find lots of possibilities.

Striking A Deal
You will need to contact multiple forums before you get
someone who will want to work with you. Since many of the
forums you contact are not normally used to advertisers,
many will simply not respond.

In my experience, you can realistically expect 2 or 3 of the


owners to respond for every 10 you contact. There should be
a “contact us” link at the bottom of the site. Use this so you
can contact the owner and make your pitch.

How should you do this? Here is an example of an email you


might send them:

“Hi Name,
14

I am interested in advertising on your forum and I wanted to


discuss rates for purchasing advertising space. Could you
please let me know your traffic stats as well?

Please respond back with any information to (your email).


Thank you,
(your name)”

When negotiating a price, you will want to pay as little as


possible. That way you have more room for profit. For offers
that pay $20.00 or less, I like to keep my cost per
thousand impressions less than a $1.00. As my payout
goes up, I can pay a little more to keep the ad running.

In this example, our offer pays $18.00 so I would like


to keep my cost as close to $1.00 per thousand impressions
as possible.
Now most of the time, these forum owners have no idea
what to charge, so you can offer as little as $25-$50 for the
month and they will be happy to find a spot on their forum
for your banner.

It is always better to get the forum owner to suggest the


price first so you can start the negotiating. If the price is too
high you can say something like,

“Well the standard fee for your traffic for that kind of ad is
$20.00 a month. Also I would like to be above the fold for
my advertising.”

This will start the negotiation and for forum owners not
familiar with the process, you will almost certainly come out
on top.
15

Simple Tracking
And Banners
Tracking can be complicated or very simple. Why not make
it easy? As the page suggests simplicity works when you use
an intuitive system.

Simply use the sub ID like I do in a program I like to call


Quality Click Control. How does it work? You can use the
sub ID option for your CPA offer. I would just make the sub
ID “the forum name” and now you can track results this
way.

So what about banners? Again just keep it simple. You can


use existing banners the CPA offers already make available
to you. Why complicate things and pay for banner creation?
As long as the banner you can use targets your
demographics, you are ready to go.
16

Final Thoughts
And Taking Action
Now that you have read through this guide (you did read it
all didn’t you?) you have the knowledge you need to get
started in the CPA game.

The only thing that is stopping you now is YOU!

It’s time for you to turn off your TV, get a cup of coffee (or
soda) and GET TO WORK.

If you get nothing else from this guide understand this;


Action is your KEY to success.

If you don’t take action you WON'T succeed. It’s up to you


really. You can let this guide sit on your hard drive and do
nothing with it, or you can take it and start your new future.

With that, We wish you the best of luck in achieving your


online dreams!

To Your Success,
Vivek Narayan,Sam Wright&Robert Ray

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