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Qualitative Vs Quantitative

Quantitative research focuses on counting and classifying observable facts to construct statistical models, using methods like surveys, observations and secondary data analysis. It takes place in controlled settings, uses standardized questions asked to a limited number of respondents, and produces numerical data analyzed through statistical methods. Qualitative research aims to provide a detailed understanding through exploratory methods like interviews, focus groups, and observations in natural settings. It uses open-ended questions, involves many respondents, and analyzes words and meanings through themes rather than statistics.

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66 views1 page

Qualitative Vs Quantitative

Quantitative research focuses on counting and classifying observable facts to construct statistical models, using methods like surveys, observations and secondary data analysis. It takes place in controlled settings, uses standardized questions asked to a limited number of respondents, and produces numerical data analyzed through statistical methods. Qualitative research aims to provide a detailed understanding through exploratory methods like interviews, focus groups, and observations in natural settings. It uses open-ended questions, involves many respondents, and analyzes words and meanings through themes rather than statistics.

Uploaded by

Princess Ballo
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PARAMETER QUANTITATIVE QUALITATIVE

PURPOSE Quantitative Research focuses more in Qualitative Research is to provide a


counting and classifying features and complete, detailed description of the
constructing statistical models and research topic. It is usually more
figures to explain what is observed. exploratory in nature.

SETTING Quantitative research usually takes Qualitative research usually takes


place in artificial laboratory-like place in a natural or real-life setting,
conditions that may not reflect real life whereas
situations.
NUMBER OF Few No Maximum
RESPONDENTS
DATA  Surveys, whether conducted  Interviews, which may be
COLLECTION online, by phone or in person. structured, semi-structured or
METHODS These rely on the same unstructured
questions being asked in the  Focus groups, which involve
same way to a large number of multiple participants
people. discussing an issue
 Observations, which may either  Postcards, or small-scale
involve counting the number of written questionnaires that
times that a particular ask.
phenomenon occurs, such as  Secondary data, including
how often a particular word is diaries, written accounts of
used in interviews, or coding past events, and company
observational data to translate reports.
it into numbers.  Observations, which may be
 Secondary data, such as on site, or under laboratory
company accounts. conditions.
TYPE OF DATA The data produced are always It often involves words or language,
numerical, and they are analyzed using like descriptions but may also use
mathematical and statistical methods. pictures or photographs and
observations. It is useful for exploring
how and why things have happened
MODE OF You can organise the results using Qualitative content analysis: Tracking
ANALYSIS coding. In coding, you assign a word, the occurrence, position and meaning
phrase, or number to each category, of words or phrases
such as “pricing” or “barriers to entry”. Thematic analysis: Closely examining
You then go through all of your data in a the data to identify the main themes
systematic way and “code” ideas, and patterns
concepts and themes as they fit Discourse analysis: Studying how
categories. communication works in social
contexts
TYPES  Descriptive research  Ethnography
 Correlational research  Narrative
 Causal comparative/  Phenomenological
experimental research  Grounded Theory

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