Innovation in Sustainable Engineering Design
Innovation in Sustainable Engineering Design
Engineering Design
(6TE 501)
What is
Innovation?
Incremental
innovation
Radical
innovation
Incremental innovation
– Incremental Innovation is the most
common form of innovation. It utilizes your
existing technology and increases value to
the customer (features, design changes, etc.)
within your existing market. Almost all
companies engage in incremental
innovation in one form or another.
Radical innovation
– Radical innovation is what we think of mostly
when considering innovation. It gives birth
to new industries (or swallows existing ones)
and involves creating revolutionary
technology. The airplane, for example, was
not the first mode of transportation, but it is
revolutionary as it allowed commercialised
air travel to develop and prosper.
Architectural innovation
– Architectural innovation is simply taking the
lessons, skills and overall technology and
applying them within a different market.
Technology transfer
This innovation is amazing at increasing new
customers as long as the new market is
receptive. Most of the time, the risk involved
in architectural innovation is low due to the
reliance and reintroduction of proven
technology. Though most of the time it
requires tweaking to match the requirements
of the new market.
Modular innovation
– Modular innovation means that just a single
part of the bicycle has changed, but not the
way it interacts with the rest of the bike. For
example, one could change the seat, or. the
light, or the handlebar and change nothing
else about the bike. A somewhat more
complex example is that of a photo camera.
How are different types of innovation related?
Unchanged
Incremental Modular
Relationships between Innovation Innovation
core components
Changed
Architectural Radical
Innovation Innovation
Reinforced Overturned
Core components
How are different types of innovation related?
Architectural Radical
Innovation Innovation Great impact on links
between components
In general, changes in process reduce costs of production more often than they
drive an increase in revenue. Process innovation is usually a low-risk.
Marketing innovation (or innovation marketing)
– Innovation marketing which is simply the
implementation of a new marketing method which
has not been used earlier and normally involves a
big change in the product design, pricing, promotion
and even packaging.