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Google Ads Strategy

This document provides recommendations and best practices for setting up a Google Ads search campaign. It suggests creating separate campaigns for different products, not including display ads in search campaigns, and targeting locations specifically. It also recommends a daily budget of $50-100 and advises rotating ads indefinitely without optimization. Keywords, ad content, extensions, and remarketing are also addressed.

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Ta-Sin Aqib
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1K views

Google Ads Strategy

This document provides recommendations and best practices for setting up a Google Ads search campaign. It suggests creating separate campaigns for different products, not including display ads in search campaigns, and targeting locations specifically. It also recommends a daily budget of $50-100 and advises rotating ads indefinitely without optimization. Keywords, ad content, extensions, and remarketing are also addressed.

Uploaded by

Ta-Sin Aqib
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Google Ads Strategy

Campaign Planning - Search Network


● Create different campaign for different products.
● Don’t add display network in search campaign

Campaign Ad Group Ad

Keyword Extension
Campaign Planning - Search Network
Ad group structure lec: 47
Campaign Planning - Search Network
Location Targeting (lec-17)

Recommended
Location Targeting - option 1
Location Targeting - option 2
Location Targeting - option 3
Language setting

If it is english: Ad will be delivered who have set their default language as english. (lec-18)
Daily budget
If daily budget is $50, it can be raised to $100 to get the best result. But the monthly spend
will be not more than 30 X $50 = $1500.

Delivery Method
Bidding Strategy
Bidding Strategy -1
Bidding Strategy -2
Bidding Strategy -3
Bidding Strategy - 4
Bidding Strategy - 5
Bidding Strategy - 6
Bidding Strategy - 7 (lec: 28)
Ad rotation setting

Issac’s recommendation is no. 2 option: Do not optimize: rotate ads


indefinitely
Device targeting

Maximum visitors come from mobile device.

Usually, most of the websites are not optimized for tablet, Isaac’s recommended to exclude
tablet device (ref: lec-44)
Device targeting

Maximum visitors come from mobile device.

Usually, most of the websites are not optimized for tablet, Isaac’s recommended to exclude
tablet device (ref: lec-44)
Keyword Planning

If we have limited keyword we should not use too much keyword. (Ref: lec-67)
Keyword Planning
Keyword Planning (lec-61)
Keyword Planning (lec-62)
Keyword Planning (lec-63)
Keyword Planning (lec-64)
Keyword Planning (lec-65)
Keyword Planning

For new account, we can use broad match keyword excluding negative keywords.

We can get negative keyword idea from:

● https://soovle.com/
● Search query list
Bidding

Understanding the terms;

● Conversion rate
● CPC
● Revenue
● Average profit margin
● Cost / conversion
● CTR

formula calculator
Ad Content

Sale/ Conversion - highly depend on ad content


Ad Extension
Ad Extension
Ad Extension
Ad Extension
Ad Extension
Ad Rank
Ad Rank
Remarketing

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