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University Students' Attitudes towards E-Learning: A Case Study in

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 International Journal of Business and Management; Vol. 11, No. 6; 2016
ISSN 1833-3850 E-ISSN 1833-8119
Published by Canadian Center of Science and Education

University Students’ Attitudes towards E-Learning: University of

Business & Technology (UBT)-Saudi Arabia-Jeddah: A Case Study
Abdelrahim M. Zabadi1 & Amr Hussein Al-Alawi1
1
Dahban Campus, University of Business and Technology, Saudi Arabia
Correspondence: Abdelrahim M. Zabadi, Dahban Campus, University of Business and Technology, Saudi Arabia.
E-mail: [email protected]

Received: March 27, 2015 Accepted: April 8, 2016 Online Published: May 25, 2016
doi:10.5539/ijbm.v11n6p286 URL: http://dx.doi.org/10.5539/ijbm.v11n6p286

Abstract
Through the World Wide Web, education has become a ubiquitous service delivered anytime anywhere.
Campus-based and without distance learners, higher education institutions attempt to fulfill the requirements of
e-learning in conventional course transmission, to prepare students, staff, and educational institutions for the
future involvements in educational processes. The study was conducted to examine attitudes of UBT students’ in
Dahban and Sari campuses towards e-learning by taking (371) students from four colleges and English language
center.
In sampling techniques, we used the stratified random sampling in choosing the study sample. To gather the
primary data from respondents, a well-structured questionnaire, developed by the researchers. The findings
indicated that UBT participants’ owns a high standard on attitude towards e-learning and their attitude results are
significantly vary with their gender, technology usage and skills.
Keywords: E-learning, attitude, gender, student, UBT
1. Introduction
The rapid development and wide-spread usage of e-mail; chat rooms; social networks; interactive multimedia
applications; web conferences; and internet technologies, as a result the internet effectively used in educational
environment (Yamamato, DEmiray, & Kesim, 2011; Yapici & Akbayin, 2012). This evolution led to creating a
modern educational environment like: electronic and distance learning, and online learning-Learning includes
several approaches and employments through web-based and computer-based learning, digital cooperation, and
practical classes. Thus, e-learning recently is acceptable as a comprehensive modern concept that indicates to
training based on different electronic equipment’s and multimedia (Hazendar, 2012).
The experiences obtained from e learning in the long term provide a valuable opportunity to educational
institutions for getting new and modern areas for this type of education. Likewise, those systems of education
have enabled students to access several diverse contents anytime, anywhere. This allows the learners further
dominance on their learning experiences, and qualifying the learners to collect the educational courses the
students need , and study where as they have enough time (Bhatia, 2011).
In the current era, the internet has become more competent in helping individuals in everyday life activates, for
this reason; it is globally utilizes in different fields of education, which becomes potential and appropriate. Very
briefly, the extensive usage of computer technologies and internet had led to the acknowledgement of this
technology in many different educational fields. Employing the technology as teaching and learning appliances
has become to an increasing extent more wide-spread; the teaching materials are enriched and have been
requested as a part of educational processes and even a priority objective (Yalman, GӦnen, & BaȘaran, 2013).
Various educational institutions around the world combine e- learning platforms to come upon the essential
necessity of the rapid increasing of students' numbers who is searching for the appropriateness of online courses
and to keep compete in quickly changeable educational environment and available opportunities. E- Learning
offers opportunities to encourage education towards generate an environment where group of students and
teachers can share their experiences and awareness.
Therefore, it is extremely significant to layout an effective e-learning scheme for instructions, education, human
resources, and well – trained administration staff for higher education (Nelasco, Arputharaj, & Paul, 2007).

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However, the major important question is here: Does that educational institution and students are willing to
adopt e-learning facilities through their advancement? To answer this question, investigators attempted to verify
the attitude of UBT students toward e-learning.
Several researches conducted to measure the influence of demographic on students' attitude towards e learning.
Likewise, previous researches reports that the primary factors participating in internet usage are
socio-demographic characteristics such as gender, rather than socio-economic characteristics like monthly salary,
level of education, or another psychological factors (Nassoura, 2012).
In Developing countries, university student’s attitudes vary towards e learning, but in general, we can say that
their attitudes are positive. This was emphasized by (Nassoura, 2012) who expressed that the majority of
students have a favorable behavior toward the e-learning, since, the e-learning had a positive influence on
students’ motivations (Nassoura, 2012).
The demographic characteristics and technological skills are considered as global problem to the learners;
therefore, understanding users’ personal characteristics and e-learning systems usage is necessary to introduce an
effective e-learning.
As for student’s factors, the researchers focused on investigating students’ characteristics regarding to their
gender, and technology experience and skills also. Previous studies show that there is a rareness of researches
about student’s individual differences such as Gender, Technology Usage and Skills. This research wishes to
fallout this void in similar literature. The research is structured as following; the following section introduces the
background, followed by research objectives, questions, and methodology. Finally, discussion and conclusions,
suggestions for future researches are also included.
2. Theoretical Background
In this part of the study, we will present some related previous studies on the variables under consideration.
Many researches investigate the influence of demographic profiles such as computer ownership, age, gender,
education, personal skills and computer and internet on university students’ attitude towards e-learning (Paris,
2004).
2.1 E-Learning
Developments in the field of science and technology influenced the education as many other scientific areas. For
this, it becomes very important to expand the technological infrastructure for educational institutions,
particularly as the methods and technologies of education changing quickly.
Internet usage and developed social media interactions by means of the internet technologies has influenced the
technology facilitated the pedagogical services. Accordingly, our everyday lives have turn into technology
centered more and more (NCTM, 2000). Pedagogic organizations, which are responsible for preparing learners
to the future, making further technology utilization through enhancing curriculum. Computer usages assisted
instructional systems (Chang, 2002), animations (Lin & Atkinson, 2011), emulation, and 3-D virtual
environments have become familiar (Rafi, Samsudin, & Ismail, 2006).
Other adequate contribution of current technology growth for education is the widening of e-learning
environments. With use of advancements in technology and communications, including visible and audial
responses has become probable in the learning environment; e-learning environments offer lifelong learning
opportunities by removing socio-economic discrepancies (Duran, Önal, & Kurtuluş, 2006).
Advantages of e-learning are: the learner determined the time of learning; materials can be accessed anytime,
anywhere via internet connectivity; speed, time, and the amount of courses can decide by e-learners themselves;
materials and information is already able to be obtained and can be regenerated; efficiency of the education can
be assessed immediately; courses criteria can be dependently obtained by students; teachers are obtainable
permanently through e-mail; forums, web, etc.; costs instructional costs were reduced (Gülbahar, 2012).
The expression electronic learning includes widely vision of educational instruments and methodologies that
continue to meet the students and educators needs a like. Global communications and internet rapidity, the
growth of web content became more and more interactive for end users. Systems of e-learning supplies
additional adaptable methods of communicating that qualifies student has to inter act easily together (Spender,
2001). Newton (2003) suggested that systems of e-learning includes three major fields: enhancing accessibility
to the beast learning and training; improving quality of education and study; and the necessity for higher
education institutions (HIEs) to obtain competitive quality in changeable environment within the field of
education (Newton, 2003).

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Additionally, e-learning platform based on the network motivates accumulation of individual acquaintance,
sharing of knowledge amongst learners, and therefore, strengthen the competitiveness of individuals and the
group. In total, the e-learning platform looks like an advanced step towards education of with high-efficiency
and better quality.
E Learning, particularly the utilize of learning management systems (LMSs), introduced a modernistic side.
Investigators proposed that some learners and trainers might have insufficient skills and experience to use
web-based learning platforms effectively (Brüchner, 2003). This concern is often researched in the context of
gender variation. Primary issue is that female students are at a disadvantage due to different patterns of computer
use (Richter, Naumann, & Horz, 2001).
2.2 Gender
Literature suggests that gender represents critical part in realizing the variation in perceptions towards
technology skills and attitudes on e-learning; numerous researches were conducted to explore impact of gender,
year of study on student attitudes towards e-learning. Many studies confirmed that student’s male owns more
positively attitudes towards e learning than female students (Liaw & Huang, 2011).
Egbo et al. (2011), they concluded that female would accept information and communication technologies (ICTs)
use more than males (Egbo, Okoyeuzu, Ifeanacho, & Onwumere, 2011). Liaw and Huang (2011) their findings
confirmed that male owns a positive attitude toward e-Learning than female. Furthermore, the researchers
proposed that experiences and skills in computer is an important indicator on learners' motivation toward
e-learning.
Cheng (2006) believes that individual characteristics like gender, computer skills are not enough. Computer
experience and skills played a primary factor in influencing on students’ attitudes about e- learning (Cheng, 2006)
also, identified characteristics like age, gender, computer experience, technology acceptance, and individual
learning styles as principal factors when investigating the students attitudes concerning e-learning processes.
Katz et al. (1995) stated that “no important variation between attitude scores for male and female”.
Suri and Sharma (2013) clearly expressed that “no gender variations about the attitudes towards e-learning”.
These result fit with several new studies which exposed that the gap between male and female in this issue is
narrowing (Bhattacherjee, 2008).
Yacob et al. (2012) examined the familiarity of university students’ in e learning, discussion of analysis were
carried out on the students’ perceptions regarding to gender, technology usage and the knowledge about
e-learning implementation. Results shows that gender have a significant effect on attitudes towards e-learning
(Dørup, 2004), 46% of males from first-year students prefer replacing “traditional learning” by using computer
in learning, while only 22% of women support this result.
Liaw and Huang (2011) explored the individual’s attitudes and behaviors in utilizing e-learning regarding to
gender differences, computer skills. A result shows that male learners have additional positive attitudes towards
e- learning than female students, and experience in computer usage is a significant index on learners’ attitude
toward e learning.
According to Sebnmen (2015), the mean score of female attitude toward e-learning is higher than those of the
male are; difference between the mean scores not found to be statistically significant. Gender did not
significantly affect student’s attitudes towards e- learning did not significantly affected by gender.
Dhiman et al. (2014), mentioned that male and female students own a high attitude towards e-learning although
female students have slightly higher attitude towards e-learning than their male counterpart (30).
This finding is consistent with work of Mehra and Omnidan and Adewole-Odeshi who found that postgraduate
students have high positive attitude towards e-learning. These results supported by the work of (Paris, 2004;
Colley, 2003; Liaw et al., 2011) but not support the work of (Bhubaneswari & Padmanaban, 2012) who found
that male and female students possess different attitude towards e-learning.
2.3 Technology Usage and Skills
The past few decades have witnessed an increasing interest in using computers in educational establishments in
developing countries. The use of the Web networks, computer and mobiles acquired an interest between learners
who utilize these tools for pedagogical objectives. This suggests that students have a high degree of computer
skills and use its various applications. The students’ ability to use Internet and communication Technologies
(ICTs) was significantly hindered by the low level of technology access (Husain, 2007).
Bhuasiri et al. (2012) found that the greatest important factors concerning the growing technology knowledge

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and improving behavior to e-learning, promoting principal technology familiarity and expertise, improving study
content, demanding computer training, motivating users to utilize e-learning systems, and requiring a high
degree of support from the institute (Bhuasiri, Xaymoungkhoun, Zo, Rho, & Ciganek, 2012).
In addition, attributes used to assess the attitudes towards ICT of students, teachers and principals have been
categorized in two groups: demographics such as age and gender and computer skills and experience
Papaioannou and Charalambous (2011) Many studies identified a positive correlation between computer
experience and attitudes toward e-learning (Papaioannou, & Charalambous, 2011).
2.4 Attiudes
The attitude toward e-learning can be viewed as a an umbrella for the methods of education supported by ICT,
and specified with the consent or lack of consent of the students or lack of consent on the importance of
technology and their special skills. Besides that, students’ attitude towards e- learning affected through what they
see as the advantages and disadvantages for this type of education.
Bertea (2009) talking about e learning, a favorable attitude shows a greater probability that learners will accept
the new learning system. Factors such as patience, self-discipline, easiness in using software, good technical
skills, and abilities regarding time management impact on student’s attitude towards e-learning, thus, the attitude
can be positive, if the new form of education fits the students’ needs and characteristics, or negative if the student
cannot adapt to the new system because he does not have the set of characteristics required (Bhatia, 2011).
3. University of business & Technology (UBT)
UBT is the leading private institution in the area of business and technology in Jeddah City / Saudi Arabia. UBT
has grown progressively from a beginner College to a full four-year college, college of Business Administration
(CBA). The launch of Faculty of Engineering and Information Technology (CEIT) in 2008, College of
advertising (JCA) joined after approved by Saudi MOHE in 2011 as the third faculty. In 2012, the Higher
Council of the Saudi Higher Education formally stated UBT as the University of Business & Technology.
As the technology is advancing, the need of the university faculties', staff, and the growing number of students,
the demand of e-learning is also increasing, for this, UBT has to cope with these technological and human
developments by improving and developing its own technology tools particularly in education and training
programs.
UBT e-learning vision is “to become the first university of e-learning education in the area” according to the
university president professor Hussein Al-Alawi. This is achieved by creating an environment where the use of
ICTs is regarded as an integral part of the university practices and management of educational process.
UBT e-learning mission is “to promote an e-learning phenomenon where students, teachers and investigators
utilizes technology to develop the total pedagogical experiences in campus and off campus alike”, as the
president mentioned. This is achieved by provide quality of education that is accessible anytime , anywhere ,as
well as to encourage and support the effective use of technology in the curricula through continuous
improvements in existing programs and the creation of new technology opportunities for students , instructors ,
administration and faculty as a whole.
4. Study Objectives
This study seeks to achieve the following goals:
1) To reveal whether attitudes of UBT students towards e-learning varies according to gender.
2) To locate whether attitudes of UBT students towards e-learning varies according to student's use of
technology and skills.
3) To investigate the overall attitudes of UBT students' towards e-learning.
5. Study Questions
In line with those objectives, questions below were formulated:
1) Are there significant differences in attitudes towards e-learning according to the gender?
2) Are there significant differences in attitudes towards e-learning according to student's use of technology
and skills?
3) What are the overall attitudes of students towards e-learning?

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6. Study H
Hypotheses
To study uuniversity studdents’ attitudess towards e-Leearning, the foollowing reseaarch question iis proposed: “What
T?” In relation tto above reseaarch question, the following three
are the oveerall attitudes towards e-leaarning in UBT?
hypotheses have been foormulated:
The first H
Hypothesis (H
H1): There aree no statisticallly significant differences inn attitude towaards the e-learrning
according to gender.
The Seconnd Hypothesiss (H2): There are no statisttically significcant differencees in attitude towards e-learrning
based techhnology usage and skills.
The Third Hypothesis (H
H3): UBT studdents’ attitude towards e- learning is low
w.
7. Researcch Methodoloogy
7.1 Populaation
This studyy employed a questionnairre to examinee the attitudess of students towards e-learning. The target t
populationn was the stuudents of UBT T, Dahban and Sari campuuses, Jeddah, Saudi Arabia. A total of (402) (
questionnaaires were disstributed in C College of Enggineering and Information Technology (C CEIT), Colleg ge of
Business A Administrationn (CBA), andd college of G Graduate Studiies (MBA), C College of Advvertising (JCA A), in
addition too English Lannguage Center (ELC). (402) questionnairee were collecteed, (31) of thoose were negle ected
because thhey were in complete. (371) found statisstically usable for this studyy representingg a respond ra ate of
(92.3 %). A reliability cooefficient is moore than (0.70)) indicates thatt the items useed in the study are reliable.
7.2 Instrum
ment
Questionnnaire composedd from three pparts. The first part includes the respondennts’ demographhic profile suc ch: as
gender, agge, and collegee. This was folllowed by (15)) items on com mputer practicees and skills reelated to e-learrning
tools and aactivities, whille the third part is the statem
ments of overaall attitudes tow
wards e-learninng, consists off (11)
items, eachh rated on fivee–point Likert scale running from (1 = Stroongly disagreee, 2 = Disagreee, 3 = Undecid ded, 4
= Agree, aand 5 = Stronggly Agree). Foor this study, experts in the field ensuredd face and conntent validity of o the
items throuugh consultatioon.
7.3 Proceddures
Questionnnaire was distriibuted during tthe classes undder supervisionn of the lectureers and co-authhors on a voluntary
basis. An objective of thhe questionnaiire is clear forr all participannts and aims. PParticipants w
were asked to fill
f in
questionnaaire during thee lecture. It waas ascertained that participannts should not write their naames or puttingg any
distinctivee mark on the questionnaire.
q
8. Data An
nalysis
8.1 Samplee Characteristtics
This sectioon will discusss the demogrraphic charactteristics of thee participants (gender, age, and college)..Data
indicates tthat (76%) aree male, and (24%) are femaale, Figure 1. M Majority of respondents ageed between (20 0-26)
years old (58%), (19%)) were less thaan 20 years olld, (19 %) weere between (226-30) years oold, and (4%) were
greater thaan 30 years oldd, Figure 2. Thhe distribution of student acccording to colleeges, results inndicated that: (33%)
(
from CBA A, (29%) from CEIT, (20%) ffrom ELC, (100%) from MBA A, and (8%) froom JCA, Figurre 3.

FFemale
24%

Male
76%

Figure 1. Respondents’ distribution acccording to gennder

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26 - 30 More Less
19% than 30 than 20
yrs. yrs.
4% 19%

20 - 26
58%

Figure 22. Respondentss’ distribution according to aage

JCA
A
8% CEIT
ELC 29%
%
20%

CBA
33%
MBA
A
10%

Figure 3. Respondents’ distribution acccording to colllege

8.2 Statistiical Results

Descriptivve statistics (M
Means and Standard Deviationns) of sample’ss responses reggarding percepption of variables.

Table 1. T
Technology usaage and skills
Questions M
Mean Std. Devia
ation
I feel comffortable in my abillity to do with com
mputer technologiies. 3.8 1.05465
I like workking with computeers. 3.8 1.00126
I do not feeel threatened by thhe effect of compuuter technologies. 3.6 1.18683
I prefer to eemploy computer to wright my assiignments. 3.6 1.17251
I would likke to choose to usee computers in myy learning. 3.6 1.04331
I usually usse Internet during my self- study. 3.9 1.00658
Normally, I download learniing content from IInternet. 3.7 1.05096
Reading e--book is favored foor me. 3.1 1.22422
I downloadd pictures, graphs,, reports, assignmeents, course materrials, presentationss from Internet. 3.8 1.05846
I face severral problems whille using the interneet. 3.2 1.20731
I use electrronic library in myy self-study. 3.2 1.15218
I prefer to ttransfer the educaational materials ellectronically (by ee- mail) to my collleagues, friends, aand teachers. 3.6 1.11618
I feel satisffied and joy full when
w educational m
material collected from Internet. 3.5 1.03182
I use differrent educational bllogs for interactioon. 3.3 1.14722
Over all, I feel at ease learning by computer teechnology. 3.7 1.00361
Total 3.6 1.0971

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Table 2. Overall attitudes

Questions Mean Std. Deviation
I am interested in studying some courses that utilize e-learning. 3.6 1.14673
I think that e-learning promotes my learning experiences. 3.8 1.78975
Presenting courses on the internet, makes learning more efficient. 3.6 1.04327
I intend to use e-learning tools during the semester, if available 3.6 1.00526
I am positive about e-learning. 3.7 1.04590
E-learning environment needs advanced technical knowledge. 3.7 .98498
I would prefer to have some courses on the internet, rather than in classroom (face-to-face). 3.3 1.23669
Online Learning is more comfortable and enjoyable to me. 3.2 1.15242
E-learning is a favorable alternative to the pen-paper based system. 3.3 1.13616
E-learning is not efficient as a learning method. 3.3 1.10268
Over All, I prefer e-learning and I believe that it is better than traditional method of learning. 3.4 1.21788
Total 3.5 1.1693

8.3 Hypothesis Testing

The Statistical Package for Social Sciences (SPSS) software tests the hypotheses.
First hypothesis: There is no significant difference in attitude towards e-learning according to gender.

Table 3. Test of hypothesis 1

(Sig)
variable Gender N Mean Std. df (t) value
level
Male 282 39.9 6.7
difference in attitude towards e-learning 369 5.62 0.001*
Female 89 34.4 10.6
* Significant at (0.05) level.

The mean of attitude scores for male and female university students is found to be (Mean=39.9) & (SD = 6.7)
and (Mean = 34.4) & (SD = 10.6) respectively. It indicates that UBT male and female students have a high
attitude towards e-learning although male students possess higher attitude towards e-learning than their female
counterpart does.
T-Value (Table 3) is found to be (t = 5.62) at significance level of (0.001) which is statistically
significant .Therefore, there is a significant difference in attitude towards e-learning, between male and female
student. In view of the above, the Null hypothesis is rejected. Thus, there is a significant difference in attitude
towards e-learning, between UBT male and female student. This result supported by the work of (Bhubneswari
et al., 2012), who found that male and female university students possess different attitude towards e-learning.
Second hypothesis: There is no significant difference in attitude towards e-learning based technology usage and
skills.

Table 4. Test of hypothesis 2

(Sig)
variable Gender N Mean Std. df (t) value
level
difference in attitude towards e-learning based male 282 55.3 8.2
369 4.83 0.001*
technology usage and skills female 89 50.4 12.5
* Significant at (0.05) level.

The mean of attitude scores for male and female university students is found to be (Mean=55.3) & (SD = 8.2)
and (Mean = 50.4) & (SD = 12.5) respectively. It indicates that UBT male and female students have a high
attitude towards e-learning although male students possess higher attitude towards e-learning than female.
T-Value (Table 4) is found to be (t = 4.83) at significance level of (0.001) which is statistically significant.
Therefore, there is a significant difference in attitude towards e-learning according to gender. In view of the

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above, the Null hypothesis is rejected. Thus, there is a significant variation in attitude towards e-learning based
technology usage and skills .This result supported by (Egbo et al., 2011) who found that both female and male
students possess a different attitude towards e-learning.
Third hypothesis: UBT students’ attitude towards e-learning is low.

Table 5. Test of hypothesis 3

(t)
variable Mean Std. df (Sig) level x value p-value
value
attitude towards e- learning level 3.5 1.0421 370 107.69 0.00 248.3 0.00
* Significant at (0.05) level.

The mean of attitude scores is found to be (Mean=3.5) & (SD = 1.0421) and (Mean = 34.4) & (SD = 10.6)
respectively, (3.40 < 3.5 < 4.19). The t- Value (Table 5) is found to be (t=107.69) at significance level of (0.000),
x 248.3 ,which is statistically significant. In view of the above, the third Null hypothesis is also rejected.
Thus, UBT students have a high attitudes towards e-learning. This indicates that an UBT student attitude towards
e-learning is high. This finding is compatible with the study of (Ahmad Bendania, 2011) which supported that
Saudi students have a high positive attitude towards e-learning.
9. Discussion and Conclusion
The aim of this study is to examine the UBT students’ attitude towards e-learning. The study has examined the
impacts of gender, technology usage and skills on students’ attitude towards the e-learning. The outcomes from
analyses provide strong support the three null hypotheses. In addition, this study has found that the influence of
gender, technology usage and skills are statistically significant, this conclusion need to further consideration and
testing. UBT students have generally positive attitude towards e-learning, consequently, the researchers can
conclude with high confidence that university students are willing to accept many courses via online mode.
The study demonstrate that e-learning is offering a precious opportunities for higher education the institutions
(HEIs) to a considerable amount of students who wish in pursuing their education regardless of their, spatial,
economical, and social barriers. Teachers have to adopt strategies to change the negative attitudes towards
e-learning by introducing further e-learning courses in lower study years and promote students to use the internet
in their education and communication with their teachers and their colleagues.
10. Suggestions for Future Research
Based on the results of the current study, the researchers would like to suggest the following recommendations.
 The extensive and appropriate use of the internet and modern technologies can make up the lack of campus
activities and the rarity of student-instructor interaction.
 Conduct similar studies for further investigation of instructors’ attitudes to the e-learning.
 As no other researches consider the variable of academic level for the first university degree, it could be
fruitful to outline it for further researches.
 Further research is recommended to identify other variables such as (class level, learning method, and
motivation type) that may affect the students’ attitudes toward e-learning.
 In addition, it would be advantageous to see that the findings presented in this study could expand to
include instructors and institutions to assure the successfulness of the e - learning. This will be beneficial to the
persistent evolution of this significant research area.
Acknowledgements
Many thanks for our students from industrial department: Adnan Hejazi and Mohammed Qadish for their support
during accomplishing this study; especially for ethical approval and data collection processes.
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