Current production[edit]

EMEA[edit]

 A-segment - Fiat 500

The Fiat 500 (Italian: cinquecento, Italian pronunciation: [ˌtʃiŋkweˈtʃɛnto]) is a car produced by the Fiat
company of Italy between 1957 and 1975, with limited production of the Fiat 500 K estate continuing
until 1977. The car was designed by Dante Giacosa. Redesigned in 2007, it is currently distributed
worldwide.

 A-segment - Fiat New 500 All electric New 500, introduced in 2020
 A-segment - Fiat Panda
The Fiat Panda is a city car from the Italian automotive manufacturer Fiat. Current version is the
third one distributed as from 2012.

 C-segment - Fiat Tipo

 C-segment - Fiat 500X
 M-segment - Fiat 500L
The Fiat 500L enlarges, as from September 2012, the Fiat 500 family with a Mini MPV which replace
the Fiat Idea. The model is produced in the new Fiat plant in Serbia. The platform is the same of
the Fiat Punto.[51]
 Fiat Panda

Fiat Panda Cross

 Fiat 500


 Fiat 500 Electric

Fiat 500L

Fiat 500X

Fiat Tipo
 

Fiat Fiorino/Qubo

Fiat Doblò

LATAM[edit]

 A-segment - Fiat Mobi

 A-segment - Fiat Uno (327)
 B-segment - Fiat Argo (Project X6H)
Argo is the car that replaced Fiat Palio and Punto for the Brazilian Market produced in Betim - MG
Brazil

 B-segment - Fiat Cronos (Project X6S)

The Cronos is produced in Argentina in Cordoba in the place of Siena and Grand Siena.

 B-segment - Fiat Strada (Project X6P)

The new pickup will take the place of the old Strada.

 C-segment - Fiat Toro

 

Fiat Mobi

Fiat Uno (326)

Fiat Argo
 

Fiat Cronos

Fiat Strada

Fiat Toro

Fiat Fiorino

European Cars of the Year[edit]

The European Car of the Year award has been awarded twelve times to the Fiat Group over the last
forty years, more than any other manufacturer. Nine of these awards were won by Fiat Automobiles
models. Fiat models awarded the title:

 1967: Fiat 124

 1970: Fiat 128
 1972: Fiat 127
 1984: Fiat Uno
 1989: Fiat Tipo
 1995: Fiat Punto
 1996: Fiat Bravo/Brava
 2004: Fiat Panda
 2008: Fiat 500[52]
CO2 emissions[edit]
Fiat Automobiles, one of Europe's 10 best-selling automotive brands, has for the second year
running been confirmed as having the lowest average value for CO
2 emissions from vehicles sold in 2008: 133.7 g/km (137.3 g/km in 2007). This was corroborated
by JATO, a provider of automotive data.[53]

Electric vehicles[edit]
Fiat started development of electric vehicles back in the mid 1970s, with the concept Fiat X1/23.
More recently in 2008, Fiat showed the Phylla concept,[54] and the Fiat Bugster concept in Brazil.[55]
Fiat joined utility companies Cemig and Itaipu to develop new electric vehicles for Brazil, with
production in 2009 of the Palio Weekend Electric.[56]
Fiat launched the electric 500e, a compliance car, in California in 2013, but no sales were planned
for Europe.[57] Fiat CEO Sergio Marchionne claimed in 2014 that each one was sold at a loss of
$14,000.[58] In 2016, after Tesla had announced the Model 3 and had a high number of reservations
for the electric car, Marchione questioned whether Tesla could produce the cars and be profitable.
He then stated that "if Tesla CEO Elon Musk can demonstrate that the car will be profitable at that
price, I will copy the formula, add the Italian design flair, and get it to the market within 12 months."[59]

Concept vehicles[edit]
 1951 Fiat Biposto (Abarth, Bertone)  1993 Fiat Downtown
 1954 Fiat Turbina[60]  1993 Fiat Lucciola Concept (170)
 1956 Fiat 600 Multipla Eden Roc  1993 Fiat ZIC
 1957 Fiat 1200 Stanguellini Spider  1994 Fiat Punto Racer (176)
 1961 Fiat 600 Model Y Berlinetta  1994 Fiat Firepoin[62]
 1964 Fiat 2300 S Coupe Speciale  1996 Fiat Bravo Enduro Concept (182)
 1967 Fiat 125 Executive Concept  1996 Fiat Formula 4
 1967 Fiat 125 GTZ  1996 Fiat Vuscia Concept
 1967 Fiat Dino Parigi  1996 Fiat Barchetta Coupe Concept by Magg
 1968 Fiat Abarth 2000[61]  2004 Fiat Trepiùno
 1969 Fiat 128 Coupe  2005 Fiat Oltre
 1969 Fiat 128 Teenager  2006 Fiat FCC
 1972 Fiat 128 Pulsar Michelotti  2006 Fiat Suagna Bertone
 1972 Fiat ESV 1500  2007 Fiat Barchetta Bertone
 1972 Fiat X1/23  2008 Fiat Phylla
 1974 Fiat 127 Village  2010 Fiat FCC 3 Mio
 1975 Fiat Abarth 131  2012 Fiat FCC 2
 1976 Fiat 126 Cavaletta  2014 Fiat FCC 4
 1980 Fiat Panda 4×4 Strip (153)
 1992 Fiat Grigua (170)
 1992 Fiat Cinquecento Cita (170)

Motorsport[edit]
In 1971 the Fiat 124 Sport Spider was prepared for the World Rally Championship when Abarth
became involved with its production and development and from 1972 had relative success with two
wins in 1972, one in 1973 and won 1st, 2nd and 3rd in the 1974 Portuguese TAP Rally.[63]
The Fiat 131 Abarth was a very successful rally car replacing the 124. Between 1976 and 1981 the
Fiat 131 won 18 World Rally Championship events,[64] resulting in winning the WRC Drivers
Championship two times: in 1978, and in 1980, and winning the WRC Constructors Championship
three times: in 1977, 1978, and in 1980.[65]
Lancia took over the role of motorsport for the Fiat Group during the 1980s. After a long break of
factory-supported entries, in 2003 a Fiat Punto S1600 won the Italian Rally Championship, and 2006
the Fiat Grande Punto S2000 won the FIA European Rally Championship,[66] followed by three
successive wins in 2009, 2010 and 2011.

Marketing[edit]
Logo[edit]

Fiat logo used from 1968 to 1999

The FIAT initials were first used in the distinctive logo form in 1901.[67] Beginning in 1931, the
company began using a single red shield without a wreath. In 1968 the "rhomboid" logo (as it was
known internally) was introduced which featured the FIAT initials spelled out on four
interconnected rhombuses. The rhomboid was slowly phased in during the early 1970s, although the
older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider,
127 Sport, X1/9 and the tuned Abarth models. A new corporate nose based on the rhomboid logo
was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of
18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille.
In 1999 the wreath style logo was re-introduced to commemorate the 100th anniversary of the
company.

Motor Village and flagship stores[edit]

Fiat launched its Motor Village flagship store concept in 2006, with its Mirafiori Motor Village in Turin,
followed by London's on Wigmore Street in 2008[68] and Paris's on the Champs-Élysées in 2010.[69]

BSM-Fiat deal[edit]
In 2009, BSM (the British School of Motoring) ended a 16-year relationship with Vauxhall Motors and
signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new Fiat 500.
Fiat UK will supply 14,000 cars to BSM over four years in a marketing deal.[70]