Contents

BUSINESS TO PI CS Financial markets

The business world 31 Financial markets 66
1 The economy 6 32 Investing in stocks 68
2 The business cycle 8
Human resources
3 International trade 10
33 Recruitment 70
4 Setting up and growing a business 12
34 Pay and benefits 72
5 Company types and corporate governance 14
35 Issues in the workplace 74
6 Global issues for the 21st century 16
E F F E C T IV E C O M M U N IC AT IO N
Management
You and your job
7 Management styles and qualities 18
36 Your background and career 76
8 Organizing time and work 20
37 Your company 78
9 Planning and setting objectives 22
38 Your job 80
10 Leading and motivating 24
11 Insurance and risk management 26 Telephoning
39 Telephoning – making and taking calls 82
Production and operations
40 Telephoning – messages 84
12 Manufacturing and engineering 28
41 Telephoning – checking, clarifying, active
13 Inside a factory 30
listening 86
14 Procurement and purchasing 32
42 Telephoning – arranging a meeting 88
15 Supply chain management and logistics 34
43 Telephoning – complaints 90
16 Lean production 36
44 Telephoning – review 92
17 Quality 38
Emails
Sales and marketing
45 Emails – basics 94
18 Sales 40
46 Emails – internal communication 96
19 Customer service 42
47 Emails – commercial 98
20 Markets and marketing 44
48 Emails – customer issues 100
21 Product 46
49 Emails – arranging a visit 102
22 Distribution (place) 48
50 Emails – review 104
23 Promotion 50
24 Price 52 Presentations

25 Marketing management 54 51 Presentations – opening 106

52 Presentations – main body 108
Company finance
53 Presentations – closing and questions 110
26 Income statement 56
54 Presentations – trends I 112
27 Balance sheet 58
55 Presentations – trends II 114
28 Cash flow statement 60
56 Presentations – review 116
29 Managing cash flow 62
30 Profitability 64

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 Meetings L IS T E N IN G scripts

57 Meetings – opinions 118 Listen and repeat exercises 156

58 Meetings – making things clear 120 Interviews with business people 157
59 Meetings – problem-solving 122
ANSWER KEY 164
60 Meetings – leading a meeting 124
61 Meetings – negotiating I 126
62 Meetings – negotiating II 128
63 Meetings – diplomatic language 130
64 Meetings – review 132

Business reports and proposals

65 Business reports and proposals – reports I 134
66 Business reports and proposals – reports II 136
67 Business reports and proposals – proposals I 138
68 Business reports and proposals – proposals II 140
69 Business reports and proposals – 142
linking words
70 Business reports and proposals – review 144

SPEAKING PRA CTI CE

Discussion topics 146

WRITING PRA CTI CE

Writing tasks 151

LIST ENING PRA CTI CE

Interviews with business people: exercises

1 Interview with a private equity investor 153
2 Interview with an entrepreneur 153
3 Interview with a management trainee 153
4 Interview with a supply chain manager 153
5 Interview with a sales manager 154
6 Interview with a marketing director 154
7 Interview with a finance director 154
8 Interview with a human resources director 155

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