PR2 - Week 1 - Research Introduction
PR2 - Week 1 - Research Introduction
RESEARCH: AN INTRODUCTION
Practical Research 2 | UNIT 1
We wonder about numerous things in this world and tend to ask questions such as how,
why, who, where and the like. For every question you need an answer, for every issue you need
clarification and for every problem you need a solution. But how are you going to find for the
valid and reliable answers to all your queries? How are you going to connect the pieces of the
puzzle? Your inquisitive and curious nature fuel your desire to unearth answers to your
questions and solve the things the puzzles you. By doing so, you start to investigate and inquire
on things systemically. Hence, you now start to behave like a true researcher.
Research projects start at the Conceptualization Phase. This is where the topic is identified.
Studies are recommended to focus on a not-too-broad but not-to-specific concept to allow
flexibility and further exploration. Literature reviews are required for quantitative studies but
optional in qualitative inquiries. Topic selection is followed by objective framing or identifying the
‘Central Question’ that needs to be addressed. Researchers must note that a central question in
qualitative inquiry shall focus on understanding human experience using words rather than
quantifying a perception.
The Design Phase is known as the planning phase where researchers decide on the detailed
procedures in gathering and analyzing data. Researchers must arrive on a consensus regarding
the how, where and when the study will be conducted and analyzed.
Actual data gathering and collection are conducted at the Empirical Phase. In this phase, the
researchers are equipped with the necessary attitude, behavior and tools in gathering data from
the prospective data sources. In qualitative studies, respondents are known as key informants
or sometimes co-researchers. Interviews and Focus Group Discussions (FGD) are commonly
employed with the use of the interview guides or ‘Aide Memoire’.
Analytical Phase is the most challenging phase of the research process. Researchers in this
phase are preparing and assessing the data using several tools and even the researchers own
understanding as supported by his belief and previous researches published in the same area
of interest. In qualitative studies, interview texts are being delimited to manageable statements
and thematized. In most papers, a model (or simulacrum) is being produced to summarize an
understanding of the themes
that emerged in the study. The results of the studies are interpreted in this phase before the
actual write-up or research manuscript.
Dissemination Phase is the most valuable but often neglected by the researchers. Research
results in the form of a well written full research manuscript are advised to be shared to the
general public if not on the specific population or professional groups that can benefit from its
result.
BASIC TERMINOLOGIES IN RESEARCH
Qualitative research - an approach for exploring and understanding the meaning individuals or
groups ascribe to a social or human problem
Mixed approach - inquiry involving collecting both quantitative and qualitative data, and
integrating the two forms of data
Research manuscripts are the final written output of a research study. It is the product of
the research process in written and/or soft copy file form. Though researchers are following
series of steps in orderly phases, the outline of the written research manuscript does not follow
the chronology of the research process.
The content and format of the research manuscript should follow specific research
content guidelines and format. Traditionally, research manuscripts are written in by-chapter,
while others adopt the internationally accepted Introduction-Method-Results-Discussion
(IMRAD) format and content based on the American Psychological Association (APA, 6th
Edition) Standards. The Our Lady of Fatima University Research Development and Innovation
Center promotes the use of the APA style and content. It promotes the use of 6,000 – 9,000-
word range (OLFU–RDIC) for the whole manuscript and the following sections/outline of the
manuscript:
In writing a research proposal, it is important that we plan things to do in the following weeks
and months ahead. Planning provides direction and ensures that you stay focused on the course
towards achieving your goals and objectives. This also allows you to optimize the desired outcomes.
Gantt is the most used and famous approach in research. Students list down the activities or tasks
with a followed time frame in which the task must be achieved.
ACTIVITY #1: WEEK 1
2. Write down the research process and please identify what part is the
most valuable?
Conceptualization Phase
Design Phase
Empirical Phase
Analytical Phase
Dissemination Phase
“In this thesis, we propose a formal technique to measure the effectiveness of these
channels in conveying the brand message to their audience by using relevant
user-relevant metrics.”
They used Quantitative method as a research approach because they are measuring the
Effectiveness of these channels using charts and graphs with correlation to their likes per
Views.