Scribd
Upload
242 views

Effectiveness of SOP For SPA

The document proposes upgrading the sales and marketing plan for Seroja Hair & Beauty. It identifies problems with the current small marketing budget and limited reach. Research objectives are to improve staff skills and identify practical marketing methods. A survey of staff examined background, experience, and skills. Suggestions include training staff on products and customer service, maintaining customer databases, and using social media and bloggers to promote beyond the salon. The goal is to increase revenue through better marketing and sales.

Uploaded by

Safi abd rahman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
242 views

Effectiveness of SOP For SPA

The document proposes upgrading the sales and marketing plan for Seroja Hair & Beauty. It identifies problems with the current small marketing budget and limited reach. Research objectives are to improve staff skills and identify practical marketing methods. A survey of staff examined background, experience, and skills. Suggestions include training staff on products and customer service, maintaining customer databases, and using social media and bloggers to promote beyond the salon. The goal is to increase revenue through better marketing and sales.

Uploaded by

Safi abd rahman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 20

UPGRADING SALES AND MARKETING PLAN

FOR
SEROJA HAIR & BEAUTY
My Aesthetician Journey

2000 2006 2016


MOBILE SPA BEAUTY CENTER TRAINING
SALES AND MARKETING PLAN AND
STRATEGIES SUCCESS BASED ON THE 5 P’s
Product Price Place Promotion People

Small and portable spa partner outlets Shopping malls internal staff
affordable
and conveniently online Beauty Fair
place in handbag website In-house
Beauty magazine
social media
coupons
PROBLEM STATEMENT
The problem

Small
Marketing
Budget Reach Out Is
Manpower
Confined
RESEARCH OBJECTIVES
objective

a. To identify knowledge of customer service, selling


skills and product knowledge to improve staff selling
skills and confident.
b. To identify practical and economical method in sales
and marketing plan approach in order to increase
revenue.
LIMITATION OF RESEARCH
Limitation of research

The research limitations includes :


a. Seroja Hair & Beauty own staff only.
b. Conducted at Seroja Hair & Beauty, Sepang, Selangor
related with several factors such as gender, age, other
demographic factors that is relevant
RESEARCH METHODOLOGY
Research methodology

Research among staff


using Questionnaire
DATA ANALYSIS
RESPONDENT BACKGROUND

age gender education

Years of Working Work


Experience Exposure
data analysis

UPGRADING SALES AND MARKETING PLAN FO RSEROJA HAIR & BEAUTY


data analysis

UPGRADING SALES AND MARKETING PLAN FO RSEROJA HAIR & BEAUTY


data analysis

UPGRADING SALES AND MARKETING PLAN FO RSEROJA HAIR & BEAUTY


DISCUSSION, SUGGESTIONS AND CONCLUSION
discussion, suggestions and conclusion

All staff will undergo an orientation on our salon background


and products knowledge. To established a training module and To identify knowledge of
schedules to gradually increased staff sales and marketing skills. customer service, selling
a. Customer Data base and record must be recorded and skills and product
updated knowledge to improve
b. After “Sale service”. Satff to call and correspond with staff selling skills and
customer periodcially. confident.
c. Update customer from time to time on products and enquire
about their progress.
discussion, suggestions and conclusion
Beside customer services at the salon counter, sales and
marketing plan beyond the salon premises is equally important
to reach out to the general public to increase the salon
To identify practical and
sales/revenue. Discussion based on the research results and to
economical method in
suggestion the method to be adopted in sales and marketing
sales and marketing plan
tools to effectively reach out. Example of method.
approach in order to
a. Create a salon facebook and doing campaign through thsi
increase revenue.
social media.
b. Collect customer database by encourage them to “LIKE”
our facebook.
c. Invite blogger for free facial session and in return to write
about their experience
THANK YOU

You might also like