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Class Test-1: Manpreet Singh 2K19/DMBA/48 Ans 1)

The document discusses implementing an OLAP system to analyze milk marketing data. A 3-dimensional OLAP cube would be created with dimensions for product, seller, and customer. This would allow for market analysis, trend analysis, and customer loyalty analysis. Market analysis examines buying habits and inventory levels. Trend analysis identifies product and inventory trends to supplement products. Customer loyalty analysis uses data mining and sequential pattern mining to group customer purchases and analyze loyalty and consumption trends over time. This helps retain existing customers and attract new ones.

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46 views2 pages

Class Test-1: Manpreet Singh 2K19/DMBA/48 Ans 1)

The document discusses implementing an OLAP system to analyze milk marketing data. A 3-dimensional OLAP cube would be created with dimensions for product, seller, and customer. This would allow for market analysis, trend analysis, and customer loyalty analysis. Market analysis examines buying habits and inventory levels. Trend analysis identifies product and inventory trends to supplement products. Customer loyalty analysis uses data mining and sequential pattern mining to group customer purchases and analyze loyalty and consumption trends over time. This helps retain existing customers and attract new ones.

Uploaded by

Roronoa Zoldyck
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Class Test-1

Manpreet Singh 2K19/DMBA/48


Ans 1 ) We have to implement an OLAP system for precise data analysis to the marketing of milk,
The benefits of using an OLAP system include trend analysis, market analysis and customer loyalty
analysis (using algorithms like Apriori).
OLAP System - is a technology that allows users to carry out complex data analysis with the help of a
quick and interactive access to different viewpoints of the information in data warehouses. These
different viewpoints are an important characteristic of OLAP, also called multidimensionality.
Analyzing data in multiple dimensions is particularly helpful in discovering relationships that cannot
be directly deduced from the data itself.

For this purpose, a 3-dimensional OLAP cube needs to be created. The dimensions are as follows:

Product: Goods intrinsic information (merchandise code, merchandise name, merchandise type,
etc.), Product inventory information (merchandise code, the Treasury numbers, inventory, date,
etc.), Commodity Marketing information (merchandise code, customer code, date of sale, sales
price, sales volume, etc.)

Seller: Seller inherent information (vendor ID, selling merchandise, selling trade names, vendor
address, etc.). Product, Customer, Seller data will be stored in the Database of three inside, Data
through reorganization, transformation into useful information, the last available to the OLAP
system.

Customer: The inherent customer information (customer number, customer name, address,
number, phone, etc.),Customer contract information (customer number, contract code, start date,
end date, quantity, price, etc.), Customer purchase information (customer number, product code,
unit price, quantity, date, etc.)

Market analysis - The use of OLAP data analysis tools to examine data from a data warehouse to
analyze customer buying habits, product composition, and other strategic information. System to
the biggest-selling product analysis, then make sure that at the right time, right place at the correct
inventory.

Trend analysis- The use of a data warehouse for product variety and inventory trends analysis to
select the products need to be supplemented to study customer buying trends, analyze seasonal
buying patterns, identify bargains, and its number to respond. Using Apriori algorithm, we can find
the products that are frequently purchased by customers at the same time.

Customer loyalty analysis- Members through the information to the customer data mining, can
record a customer's buying series, customer loyalty and purchasing trends can be analysed by a
systematic way. By the same customers to buy goods at different times can be grouped as a
sequence. Sequential pattern mining can be used to analyze the customer's consumption or changes
in loyalty, whereby the pattern of price and merchandise to be adjusted and updated in order to
retain existing customers and attract new customers.
Ans 2)

Descriptive Analytics refers to knowing what is happening in the organization and understanding
some underlying trends and causes of such occurrences. This involves, first of all, consolidation of
data sources and availability of all relevant data in a form that enables appropriate reporting and
analysis. Usually development of this data infrastructure is part of data warehouses. From this data
infrastructure we can develop appropriate reports, queries, alerts, and trends using various
reporting tools and techniques. Using latest visualization tools we can develop powerful insights in
the operation of the organizations.

Data, analytics, and insights work together to better understand how your customer and client use
your product or service. Insights and analytics depend on each other and on data to make a vast
amount of information understandable. Most importantly, it takes that information and puts it to
work for your business predicting how your customers will behave.

Descriptive analytics can also help identify strengths and weaknesses and provide insight into
customer behavior. Strategies can then be developed and deployed in the areas of targeted
marketing and service improvement at a more basic level than if more complex diagnostic
procedures were to be used. The most common physical product of descriptive analysis is a report
heavy with visual statistical aids.

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