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Example of Transaction Leadership

Jeff Bezos is the founder, CEO, and chairman of Amazon. He follows a transactional leadership style that focuses on supporting employees through change processes and prioritizing meeting customer expectations. Bezos motivates employees to take risks and come up with ideas to improve processes. He also places importance on establishing clear principles and standards to guide decision-making and eliminate mediocrity. Under Bezos' leadership, Amazon has been able to achieve strong growth and success as the world's second largest technology company.

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Subham Bisht
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488 views

Example of Transaction Leadership

Jeff Bezos is the founder, CEO, and chairman of Amazon. He follows a transactional leadership style that focuses on supporting employees through change processes and prioritizing meeting customer expectations. Bezos motivates employees to take risks and come up with ideas to improve processes. He also places importance on establishing clear principles and standards to guide decision-making and eliminate mediocrity. Under Bezos' leadership, Amazon has been able to achieve strong growth and success as the world's second largest technology company.

Uploaded by

Subham Bisht
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Example of Transaction Leadership

Jeff Bezos
Jeff Bezos is the founder, CEO and chairman of the famous online shopping company named
Amazon. In the context of Amazon.com, Inc, as a successful leader, Jeff Bezos plays an
important role for bringing success in his company. A detail explanation of Jeff Bezos’s
leadership style that he follows to bring more success towards his company Amazon has been
explained. Behind the success of Amazon of being world’s second-largest information
technology company, Jeff Bezos has put up his efficient and effective leadership style by
following several leadership style which includes benefit for its followers, maintaining
organizational culture and undergo proper change management.

Analysis on the basis of EGO States


Jeff Bezos is considered to be having ‘PARENT’ ego state when it comes to his leadership
styles and the guiding 14 principles form the core values of Amazon which form the base of
every decision taken in the organisation from hiring, process control and any new agenda. The
values are both Critical and Nurturing for all the employees. Bezos emphasise “disagree and
commit” where employees are encouraged to be direct and blunt to colleagues if they disagree
with their ideas.
Critical Nurturing
Customer Obsession, Leaders are right a lot, Ownership Invent and Simplify, Learn and Be
Hire and Develop the Best, Insist on the Curious, Bias for Action, Think Big, Dive
highest standard, Frugality, Deliver Results, Deep
Earn Trust

Analysis of Transactions
Performing duties as a transactional leader, Jeff Bezos acts as a change agent by supporting its
employees throughout the procedure of the change in order to bring productivity to the company
and improve it where necessary. When Amazon implements a change process in its operational
process to make it even better than before, Jeff Bezos considers his presence important to
implement the change and manage it properly.
Bezos can be seen as task-oriented as he prioritises the notion of his employees striving to meet
customers’ expectations and following the leadership principles of the company. Amazon has a
unique system of ranking employees’ monthly performance and releasing those with the lowest-
ranked scores which also form the part of the strokes involved in the transaction between Bezos
and his employees.
Jeff Bezos motivates his employees for exploring their ideas to high extents, take up risks and
with the ideas provide solutions to mitigate the risks and create a smooth production process.
Bezos places great importance on codifying his ideas about the ideal working environment to
eliminate the mediocrity he fears.
Jeff Bezos and the leadership style that he performs has helped the company to achieve a greater
phase in excellence and growth. Taking into consideration, the leadership styles, transactional
and transformational, Jeff Bezos has performed his leadership duties for which the company has
reached to the highest level of growth. Amazon’s followers, organizational culture as well as
change management has positive impact on the leadership style that Jeff Bezos performs.    

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