HR Policies and Practice of Aarong PDF
HR Policies and Practice of Aarong PDF
On the basis of these principal Aarong started its journey in Bangladesh. Aarong is an
organization that is dedicated to change the lives of disadvantages, promoting
traditional products from Bangladesh and opening the doors so their products can be
exported. Throughout Bangladesh and in international destinations, the name of
Aarong is the synonym of quality originality and uniqueness. The designer and the
creators of the product range offered by Aarong, have not only established the
organization as leaders in deshi handicraft, but have also reignited interest and
popularity for styles and traditional crafts that are native to the country. It is the
gracious blend of contemporary and customary that ensures that each product is
original and saleable in modern society. Aarong therefore has thousands of artisans
producing pottery work, jewelry, woven baskets, silk, leather items, brass pieces and
magnificent wood cravings. Today, few urban consumers will argue that Aarong is
the local Mecca for deshi handicraft. Aarong’s product designs has brought consumer
attention back to the products and styles that are indigenous to Bangladesh, its
designers blending the traditional with the contemporary in a manner that has won
instant consumer appeal, starting a revolution in trends that has now been taken up by
countless other boutiques and stores. Aarong’s product designs focus on the diverse
types and textures of crafts and patterns that have been passed along from generation
to generation among weavers and artisans in craft hubs around the country.
The name of the organization Aarong is a Bangla word. It means “a village fair or
market”. The village fair provides craftsmen of all trades a marketplace to display and
sell their traditional handicrafts. The naming of Aarong as such upholds the
organizations commitment to promote the indigenous goods of our country, which are
a part of our rich cultural and artistic heritage.
Scheduling with university deadline and office assigned job completion deadline
mismatched for conducting the study.
• Reach out to producers in remote areas to ensure fair value for their efforts
Number of Branches 15
Aarong is one of the biggest Fair trade organizations of the country. Today, few
urban consumers will argue that Aarong is the local Mecca fordeshi handicraft.
Aarong’s product designs has brought consumer attention back to the products and
styles that are indigenous to Bangladesh, its designers blending the traditional with
the contemporary in a manner that has won instant consumer appeal, starting a
revolution in trends that has now been taken up by countless other boutiques and
stores. Aarong’s product designs focus on the diverse types and textures of crafts and
patterns that have been passed along from generation to generation among weavers
and artisans in craft hubs around the country.
Aarong also plays the role of protector and promoter of traditional Bangladeshi
products and designs. It houses an extensive design library where remnants of our rich
craft heritage, such as Nakshikantha art and Jamdani patterns, have been widely
researched and archived for present as well as future use.
Aarong has been granted the prestigious 2012 UNESCO Award of Excellence
for Handicrafts in South-East Asia Asia for bridal jewelry box.
AarongBhaban:
Aarong
Head Office
Dhaka-1208, Bangladesh
E-mail:[email protected]
Table 4: Address
2.2.4 Mission
“Be the best socially responsible enterprise empowering people to realize their
potential by creating appeal for a Bangladeshi life style experience.”
2.2.5 Vision
Aarong has a vision to establish them as world’s one of the famous fair trade fashion
house, and to remain market leader throughout its business. Aarong expanded its
business in international arena. Aarong has a dream to develop more artisans of
Bangladesh and make them self-dependent and attract more and more international
customers towards Bangladeshi culture.
2.2.6 Logo
The logo of Aarong is an image of peacock.it is spectacularly beautiful
Because of the brilliant, iridescent, diversified colorful pattern in its tail. The
color of the peacock in the logo is orange because it represents energy. By this
logo Aarong communicates that its products are as stunning and as unique as a
peacock. Moreover it wants to emphasize its natural, eco-friendly products through
the emblem.
“AARONG” means:
2.2.8 Objective
The objectives are as follows
Defining the concept of corporate chain retailing and what Aarong would
provide to customers.
Find out the target market strategy of Aarong.
Find out the basis that Aarong build to get sustainable competitive
advantage.
Identifying the key brand positioning factors of Aarong and their impact
on the brand.
To understand the supply chain management of Aarong.
To measure the financial performance of Aarong.
Managing Director
Director
General Manager
Senior Manager
Manager
Executive Officer
Name &Designation:
Name Designation
Aarong giving bus services to their employees. In the morning time employees
are coming to the office bus service and back to office bus after closing
Aarong. This transport service is available in the Head office and all outlets.
Employee Training:
Food facilities:
Cultural attribute:
Cash transfer.
POS
Accounts Information
CC TV Camera
Organized website
I joined Aarong on 01st September, 2015 and I completed my three month internship
there. In the period of my three months internship program, I worked under the
supervision of Assistant Manager (HR) in Aarong.
� Maintaining Attendances
� Managing Leave
� Performance Appraisals
� Salary Adjustments
The candidate applied for Sales Associate position, which were least impressive but
matched the educational qualification are kept aside or used for the labeling staff.
For Training list the information were different from the interview lists. Name of the
applicants, name of educational institute, and name of outlet, shift, and address
contact number were included.
And for the outlets and temporary workers the still use the manual attendance
register.it was my responsibility to write the names, PIN and designation of the
employees into the attendance register for the upcoming month.
After preparing file for the new employee I used to enter the information in HRMS.
First I had to add the PIN and then I had to add employee’s information in their
profile. There were different categories like personal details, educational qualification,
job base and status, joining date, insurance nominees and references etc.
Promotion and increment was allocated based on the performance of the employees. i
had to count the numbers that employees obtained and send it to the head of Retail for
approval when he/she approves it i had to send it to general manager of HR &
Training. And lastly the appraisal was sent to the director. Based on the approval and
remarks employees are promoted and increments are given.
Human resource Department of JBL ensures the effective utilization of resources and
teaches their employees how to utilize human and non-human resources so that the
goals can be achieved.
Aarong is the one of the biggest fashion house in Bangladesh with 15 outlets around
the country. Behind the fashion house/lifestyle store Aarong has a corporate office.
Aarong has been employing a huge number of employees from all over the country
and in some cases overseas employees. Here is the organogram of Aarong to have a
look on the positions of the employees who are involved in different Human Resource
activities:
Deputy General Manager
HR &Training Department
HR Training
Executive Executive
Senior HR Senior HR
Officer Officer
HR Officer
HR Officer
Data Entry
Operator
HR Assistant Figure 4:
Organogram
Office of HR
Assistant Training
Department of
31 “HR Policies and Practice of Aarong”
Aarong
(A research on Training & Development Programs)
The HR Practices of Aarong are as follows:
2. Confirmation
3. Promotion
4. Transfer
5. Dismissal
6. Termination
7. Leave Management
8. Salary Management
9. Increment
11. Resignation
12. Retirement
� Regular
� Part time
� Temporary
� Contractual
� Project based
Regular employees work five days a week from Sunday to Thursday, starting from
8.30 am to 5.15 pm. These employees will receive the entire compensation program
(bonus, increment, overtime and insurance) and every other facility that are given by
the organization.
Part-time employees:
Part- time employees are those who does not work on the regular working hours, they
are given the facility of flexible work hours. Part time employees are recruited for the
outlets for example – sales associates, store helper, guards etc. They are not given the
facilities of the regular employees. However they will be given some facilities based
on the contracts they have with the organization.
Temporary employee:
Aarong recruits temporary employees for different purposes. Some times when a
position is vacant and the recruitment might take long to fill in that’s when Aarong &
AAF goes for recruiting temporary employees. Temporary employees may work full
time or part-time. The temporary sales associates for Ramadan work as part timer. On
the other hand temporary employees for documentation work as long as full timer in
Aarong.
Contractual employee:
Contractual employees are hired to work on certain projects or for a certain period of
time. The sales associates for the Ramadan are under contract of one month whereas
the interns have three months of contracts in Aarong. However depending on the
nature of the job the organization may extend their contract with employees.
Project based employees are hired for specific projects. The organization make
contract with them to work on a certain project. To open new outlets in Mirpur and
Uttara Aarong hired interior designers to design new outlets is under project based
employment.
Aarong recruits its employee’s mostly on viva voce and they do not take any written
examination of the candidates. But the interviews are conducted by several steps,
which are, in first round if someone qualifies the interview then they are selected for
the second round of the interview. These types of interviews are arranged for officer,
executive and managerial level. But for the technical posts like IT department
computer literacy is tested. But recently Aarong has stated taking written examination
on computer for finance and accounts department and also for other departments as
well. Only In case of design studio the applicants has to present their portfolio.
To recruit the employees for different departments Aarong goes through several steps,
these are performed by the HR department:
Short listing the potential applicants Collecting & Screening Job Advertisement
Schedule & arrange the interview Conduct Interview Compile Interview Results
� Internal source
� External source
Internal source:
Aarong think that current employees are a major source of recruits for all but entry
level positions. Promotions and transfer are typically decided by responsible
department with involvement by HR department.
Employee reference has universal application. Lower level and mid-level positions
can, and often are filled by the recommendation of a current employee. In higher level
positions it is more likely referral will be a professional acquaintance rather than a
friend with whom the recommender has close social contacts. In jobs where
specialized expertise is important, and where employees participate in professional
organizations that foster the development of the expertise, it can be expected that
current employees will be acquainted with or know about individuals they think
would make excellent contribution to the organization.
External sources:
After collecting the applicants’ bio data the qualifications, experience and age are
matched. The applicants are selected and prioritized based on their education such as
applicants from reputed universities and year of experience they possess. While
screening them qualified applicants for the specified jobs are found, but sometimes
applicants with fewer years of experience are kept separately. And some time these
candidates’ bio data are used when there is lack of candidates for interview.
After going through the bio data that matches the qualifications, applicants who are
well qualified for the positions have to be put on a short list. Following completion of
short listing process, HR personnel should give them priority in calling for interviews.
For these responsible personnel has to make a schedule for interview. HR manager
and respective departments’ managers, sometimes program head altogether decides a
convenient time for the interview. After scheduling the applicants are informed of the
time date venue of the interviews and if appropriate, be asked to bring photographs
for further identification.
In the interview panel there are two personnel from Aarong most of the time, one
person from the HR department and another person should be from other department.
From officer and above there are two rounds of interviews taken. The candidates
selected from the first round interview are to be interviewed by the director of
Aarong.
At this stage HR compiles the interview results. In order to compile the result, average
score of the interview is calculated. Usually, the candidate that matches with hiring
departments requirements is called for the second round of interview. After the
interviews the candidates are selected by analyzing their qualifications by the director
mostly and then it is the responsibility of HR to inform applicants about the result.
But for but for entry level jobs it is the responsibility of an HR officer to finalize the
selection.
After verification of the papers submitted by the candidates, HR department will call
them for further formalities that are to be carried out like negotiation of salary,
confirmation of joining date, fitness certificate, releasing order etc.
3.4.1.3.12 Appointment:
After completion of the introductory training sessions, the candidates are asked to
come with their certificates, releasing order from previous employer, experience
certificate, reference letter etc. The regular employees are required to fill-up several
forms on the day of their appointment. These are
• Insurance form
• Joining form
The new employees are provided PIN which is the individual identification number
assigned to every employees. The copy of certificate, releasing order, photocopy of
national ID, reference letter and two recent color photographs are kept in a new file
with the name, PIN, designation and joining date of the employee. Later these
information are input the Human resource management software (HRMS) of Aarong.
3.4.1.3.13 Training:
Training department of Aarong is a part of Human Resource department. Training
personnel are responsible for all the necessary training sessions for the new
employees. As they are to be acquainted with the new organization, working
environment, people and job responsibilities. The training officers train the new
employees to be introduced with the job and organization and make sure they are able
to perform effectively. As the training section is very small and yet they are
responsible for training employees all over the country, the training session lasts for
one day. In mid-level and higher positions the employee gets on the job training. But
positions like Sales associate, store helper and maintenance workers are mostly
trained about their job.
The organization views the system as year round process. Every employee at Aarong
is being evaluated once in a year. And employees are evaluated when their working
period is more than six month. Aarong has three types of performance appraisal form,
these are – top level, mid-level and entry level, as all the employees cannot be
evaluated in same manner.
The reason for having the performance appraisal system is to evaluate them from
different aspects and find out their strengths and weakness and provide them chances
to improve them in order to perform more effectively.
In this study, focus has been given on the performance appraisal system of the
management executive. The elements of the performance appraisal form are
a) Performance planning
c) Performance competences
The appraisal forms used by Aarong given on the next few pages:
From the beginning of the organization Aarong maintained its employee information
manually. Every employee in Aarong has a personal file with a unique personal
identification number (PIN), where HR department preserve their every document.
With the growing business Aarong has a huge workforce 650 only in head office and
more than forty five thousand people are working in production centers, which is very
difficult to maintain manually. That’s why to maintain its personnel and keep it up- to
date Aarong automated system.
After a concrete plan HR department needed an approval from the top management,
because it required huge amount of money, time, and a matter of security. With
Aarong’s strong IT team they were able to build the HRMS (Human Resource
Management System)
This internal employee database system contains all the vital and important data of
individual employees. It contains employee’s education, personal information,
insurance information, and training, references etc. with the help of this software
Aarong HR department can keep track of their attendance and leave balances. This
data base provides a vital key to HR related issues and work.
Aarong keeps the attendance of the employees by finger print, employees match
finger print every morning the come to office. The attendance record is kept through
software maintained by HR department. All the employees in head office and
tailoring units in Niketon use their finger print to log in. only the outlet employees
still maintain their attendance manually. These attendance records are used when
employees take leave. When employees want to take leave they have to fill-up the
leave form and get approval from their department head then submit it to the HR
department.
• Earned Leave
• Sick Leave
• Maternity Leave
• Paternity Leave
Earned leave is a type of leave that is earned by the employees through working in the
organization and each working day an employee earns 0.0831 day leave. So the
employees working five days a week will be able to spend 20 days of earned leave
and those employees working six days a week will be able to spend 23 days of earned
leave per year.
Sick Leave:
Employees can take sick leave with pay when they are sick and the disease is
infectious. Employees can take up to 14 days including non-working days in a year as
sick leave but if the disease takes more than 14 days to cure employees can take
special permission from director and can have 21 days leave. In these cases the
employees must provide all the documents of their sickness along with the leave form.
Maternity Leave:
Female employees who have passed more than one year in the organization are
allowed to take maternity leave for four months while they are pregnant. Maternity
leave is given with full payment and employees can also draw four months’ salary in
advance. Employees can extend their maternity leave but without payment. The
female employees can have maternity leave twice while they work at Aarong.
In case of the male employee who have been working more than one year are allowed
to take paternity leave while birth of their child’s birth for about one week. In case of
paternity leave the leave is calculated including the weekends. Employees can take
paternity leave within one month of the child’s birth. Each male employee can have
paternity leave twice in his working period at Aarong.
Aarong allows its employees to take extra ordinary leave for any kind of unavoidable
and unusual situation. Employees can take leave for their higher education or
treatment in abroad if approved by the director and can join Aarong after they have
finished.
3.4.4 Promotion:
Just like any other organization promotion is one important aspect of HR in Aarong.
Promotion in Aarong is given once in a year to earnest employees. Every year in the
month of November employees are assessed by their supervisor and the employees
with outstanding performance are recommended to be promoted. The assessment is
reviewed by the HR department and after getting approval from the general manager
it has to be sent to the director for approval. There are 20 levels of employees in
Aarong all of their promotion is performed in the same manner. When the director
approves the promotions the promotion paper are sent back to HR department for
further formalities. The HR department provides one copy of promotion letter to the
employee, one copy to the Finance & Account department. And lastly update the
designation of the promoted employee in HRMS.
In Aarong the salary of the employees is increased every year in January. There are 20
levels of employees in Aarong and increment level is fixed for each of the level. In
every level employees can get 20 increments, sometimes based on the performance
salary of the employee can be increased more than once in a year. HR department is
accountable for the calculations. When the new salary is adjusted HR departments
sends letter to every employee to their department and one copy to the Accounts for
adjusting new salary structure.
3.4.6 Dismissal:
Aarong is very firm and organized about their rules and regulation. All the employees
follow these disciplines. Like any other organization Aarong follows some code of
conducts. If anyone violates the code of conducts or does not follow the general
regulations, first they will be warned with a warning document if it is not something
rigorous. But if it is something unavoidable and harmful for the organization then they
investigate about the person violating code of conduct and gather evidences. If it is
proved that the employee is responsible for violating the code of conduct then HR
department takes further action to dismiss the employee from the organization.in
cases like this some formalities are to be carried out, these are:
• Then HRD appoints an enquiry team to perform the enquiry and present a report
to the HRD within a week.
• Then HRD to review it and send it to the director of the Aarong. The final
decision is made by the director.
� Hiring the right number of employees in right place: the objective of Aarong is
to make sure that each department has sufficient workforce to get the
organization ahead.
�The whole HR department is very well designed and organized, even though
limited workforce is a problem sometimes.
� They have lack emphasize in research and development, means that they are
continuous upgrading the work process through technology but not paying
enough attention ot the employee development and their demand.
� Competence gap for the employees is noticeable, the gap between the standard
and actual performance is noticeable in employees.
� Employee turnover rate is high because of the salary structure. Unless Aarong
improve their salary Structure they will have hard times finding employees
with higher competencies.
• Besides taking interviews Aarong should take written test on the computer to
understand the applicants’ computer literacy and other job related
knowledge.
• The Training for the sales associates should be more related to their job
responsibilities rather than just product orientation.
• Aarong’s website should be updated more frequently with the current issues
and vacancies. It will ease the work of HR as more people would be
informed.
• Aarong should introduce online application for their vacancies, it will help
them reducing cyber hunting times in bdjobs and other sites
Total = 30
Problem Analysis
Theoretical
Review
Proposal Writing
Methodology and
Survey
Data Analysis
Data tabulation
and Processing
Competition of
Final Report
Task deadline at
Aarong
1 HA: Employees are able to provide better service after being trained under
AARONG training program.
2 HA: Training is required from top to bottom levels employees in Aarong on a
regular basis.
3 HA: The management formulates training program for employees on the basis
of their needs.
4 HA: Training and Development is an essential part of HRM of AARONG.
Secondary Data:
Official website of Aarong.
Annual Report.
Z test = X
/ n
µ = mean value
n = sample size
σ = Standard deviation
X = Average
Based on our analyzed, I made findings, recommendations, and conclusion.
4.6 Hypothesis Scale
In order to analysis the data a 5 point Liker scale has been used. 1 stands for Strongly
Disagreed Employees, 2 stands for only Disagreed Employees, 3 stands for the neural
Employees, 4stands for Agreed Employees, and 5 stands for Strongly Agreed
Employees.
The scale has been shown below:
Customer Opinion Weighted
Strongly Disagree 1
Disagree 2
Neither Agree Nor Disagree 3
Agree 4
Strongly Agree 5
n= 50
X = 3.64
Since Z Cal> Z tab, null hypothesis is rejected. So at 5 % significant level, I can say that,
Employees are able to provide better service after being trained under Aarong training
program
H1
20
15
10
5
0
Strongly Disagree
Disagree Nigther
Agree
agree or Strongly
disagree Agree
Figure 6: Hypothesis 1
HA: Training is required from top to bottom levels employees in Aarong on a regular
basis.
HO: µ=2.5
n= 50
X = 3.32
H2
15
10
0
Strongly
Disagree Disagree H2
Neither Agree
Agree
nor Disagree
Strongly Agree
Neither Agree
Strongly Disagree Disagree Agree Strongly Agree
nor Disagree
H2 5 8 13 14 10
Figure 7: Hypothesis 2
HA: The management formulates training program for employees on the basis of their
needs.
HO: µ=2.5
n= 50
X = 3.52
Since Z Cal> Z tab, null hypothesis is rejected. So at 5 % significant level, I can say that,
the management formulates training program for employees on the basis of their
needs.
H3
6%
20%
16% Strongly Disagree
Disagree
Neither Agree nor Disagree
Agree
18%
Strongly agree
40%
Figure 8: Hypothesis 3
HO: µ=2.5
n= 50
X = 3.94
H4
30
25
20
15
10
0
Nither Neither
Strongly
Disagree Agree nor Agree Strongly agree
Disagree
Disagree
H4 1 3 8 24 14
Figure 9: Hypothesis 4
HO: µ=2.5
n= 50
X = 3.06
H5
16% 14%
Strongly Disagree
Disagree
20%
HA: Training, Evaluation and Certification to the employees contribute to the overall
productivity of the Aarong
HO: µ=2.5
n= 50
X = 3.28
H6
18% 10%
Strongly Disagree
18%
Disagree
Neither Agree nor Disagree
30%
24% Agree
Strongly Agree
HYPOTHESIS H1 H2 H3 H4 H5 H6
Strongly Disagree(1) 3 5 3 1 7 5
Disagree(2) 6 8 8 3 12 9
Agree(4) 18 14 20 24 13 15
Strongly agree(5) 13 10 10 14 8 9
3) 20% strongly agreed and 40% agreeing that the management formulates training
program for employees on the basis of their needs.
4) 28% people are strongly agreed and 48% people are agreeing that Training and
Development is an essential part of HRM of AARONG.
5) 16% strongly agree, 26% agree, 20% neither agree nor disagree, 24% people are
disagree so that Training programs increase job satisfaction in AARONG.
6) 18% strongly agree and 30%are agreeing that Training, Evaluation and
Certification to the employees contribute to the overall productivity of the
Aarong.
From the result of the survey conducted by me, it can be said that Training and
Development process is an integral part of the success of an organization. Aarong
Training and Development process is quite good, but there are some scopes for
improvements:
Since 1978 Aarong is operating business in the fashion industry and they are now the
leading fashion brand in Bangladesh. At present Aarong provides the local and
international public opportunity of owning a Bangladeshi handcrafted product. It is
playing the role of representative of Bangladeshi culture to the outside world. As a
result of the valuable contribution of artisans and handicraft producers and the
administrative staffs, Aarong has come so far. The qualified human resources of
Aarong keep the business running and foster the growth of business. The HR
department of Aarong ensures attract, attain and retain of talent staffs within the
organization and helps in placing right people, at the right place, at the right time
doing the right job. Talent and qualified staffs are loyal to the Aarong for its best
compensation package. Staffs of this organization are satisfied with their overall
compensation benefits. However competitors can attract talents of Aarong through
offering more attractive salaries and other benefits. For this reason Aarong should be
more concern about it and should increase salary of staffs. It can introduce
performance bonus, profit sharing, and lunch facility to the staffs. However the
recruitment and selection of staffs is the main responsibility of HR department.
Except this they have some other responsibilities such as transfer of staffs,
maintaining attendance of staffs, leave management, performance appraisal related
activities, confirmation of staffs, job separation, grievance management etc. so HR of
Aarong can take initiatives as competitors cannot attract talent staffs of Aarong. As
Aarong is growing and spreading its outlets throughout the whole country, this
organization will require lots of qualified human resources. Human Resource
department of Aarong will ensure hiring pool of qualified, talented human recourses
for Aarong. Through attract, attain, and retaining talent staffs by offering excellent
compensation package to the talents HR department will encourage Aarong to move
forward.
www.brac.net/content/aarong
en.wikipedia.org/wiki/Aarong
http://www.scribd.com/doc/Edited-aarong-Report
www.wikipedia.org
5.3 Journals
Annual report of Aarong Limited-2014
Annual report of Aarong Limited-2013
Annual report of Aarong Limited-2012
5.4 Appendix
5.4.1 Questioner survey
I am Md. Mahadi Hasan, ID # 13304063 student of MBA program under College of
Business Administration in IUBAT- International University of Business Agriculture
and Technology. I am going to conduct an intern report the name of the topic is “HR
policies and Practices of Aarong and A research on Training & Development
programs. What i need to do this for my intern purpose and the fulfillment of
practicum report.
Personal Question
1) Gender: Male Female
2) Name:
3) Age:
4) Contact Number:
5) E-mail:
6) Have you any recommendation on how to improve services of Aarong
Ans:
1. Employees are able to provide better service after being trained under Aarong
training program:
a) Strongly disagree,
b) Disagree,
c) Neither agree nor disagree,
d) Agree,
e) Strongly agree,