Business Analytics –

The Science of Data Driven

Decision Making
Live Online
Programme
with Campus
Immersion

Programme Director
U Dinesh Kumar

Dates: 2-7 November 2020 (Live Online Programme)

15-17 February 2021 (On-campus Module)

BUSINESS ANALYTICS, QUANTITATIVE TECHNIQUES

 Reinforcement Learning Algorithms:
Live Online
Business Analytics – The Science of Programme
Introduction to Reinforcement Learning:
Markov chain and Markov Decision Process

Data Driven Decision Making with Campus . Applications of reinforcement learning in

brand switching and prediction.
Immersion
Dates: 2-7 November 2020 (Live Online Programme) Prescriptive Analytics:
Introduction to Operations Research
15-17 February 2021 (On-campus Module) Who should attend? (OR), linear programming (LP), formulating
In October 2012, Harvard Business Review claimed decision problems using linear programming, sensitivity
that “Data Scientists” will be the sexiest job of the 21st analysis: shadow price and reduced cost. Multi-period
In God We Trust, All Others Must Bring Data - W Edwards Deming century. Anyone who is looking for “sexiest job” should LP models. Applications of linear programming in product
attend this course. This short-duration programme will mix and revenue management problems.
One uses analytics as competitive strategy. equip the participants with analytical tools and prepare
Business Analytics helps companies to The following analytics cases studies published by IIMB
them for corporate roles in analytics based consulting
find the most profitable customer and at the Harvard Business publishing will be used during
in marketing, operations, supply chain management,
allows them to justify their marketing effort, the short-duration programme in addition to several
finance, insurance and general management in various
especially when the competition is very examples from various sectors.
industries. The course is suitable for those who are
high. There is a significant evidence from already working in analytics to enhance their knowledge • Marketing Head’s Conundrum at WSES
the corporate world that the ability to make as well as for those with analytical aptitude and would like • Package Pricing at Mission Hospitals
The theory of bounded rationality proposed by Nobel
better decisions improves with analytical skills. to start new career in analytics. • Predicting earnings manipulations by Indian firms
Laureate Herbert Simon is evermore significant today
with increasing complexity of the business problems; through machine learning algorithms
limited ability of human mind to analyze the alternative Content Course Contents: • Customer Analytics at Flipkart
solutions and the limited time available for decision The course is designed to provide in-depth knowledge Predictive Analytics using Supervised Learning • Customer Analytics at Bigbasket: Product
making. Business Analytics is a multidisciplinary field of handling data and Business Analytics’ tools that can Algorithms: Recommendations
that uses expertise such as statistical learning (SL), be used for fact-based decision-making using real case Simple linear regression: coefficient of determination, • Pricing of Players in the Indian Premier League.
machine learning (ML), artificial intelligence (AI), deep studies from different sectors of the industry. Primary significance tests, residual analysis, confidence and • A game of two halves: In-play betting in football.
learning, computer science, information technology and objectives of the course are: prediction intervals. • 1920 Evil Returns – Bollywood and Social Media
management strategies to generate value and create 1. Understand the emergence of business analytics as a Multiple linear regression: interpretation of regression Marketing.
wealth from data. Business Analytics is likely to become competitive strategy. coefficients, categorical variables, heteroscedasticity, • Apollo Hospitals – Differentiation Through Hospitality.
one of the main functional areas in most companies. 2. Learn to analyze data using statistical learning, artificial multi-collinearity, outliers, auto-regression and • Consumer Choice Between House Brands and
Analytics companies develop the ability to support their intelligence and machine learning algorithms to enable transformation of variables. Business applications of National Brands in Detergent Purchases at Reliance
decisions through analytic reasoning using variety of data driven decision making. multiple linear regression in prediction and pricing Retail.
statistical and machine learning techniques. Thomas 3. Learn data visualization and storytelling through data. problems. • Breaking Barriers: Micro-mortgage Analytics.
Davenport in his book titled, “Competing on analytics: 4. Learn descriptive, predictive and prescriptive analytics • Fantasy Sports: A Game of Skill or Chance
The new science of winning”, claims that a significant techniques and tools. Logistic Regression: Deviance, Wald’s test, likelihood • Improving lead generation at Eureka Forbes Using
proportion of high-performance companies have high 5. Learn to analyze data using supervised and ratio test. Sensitivity, specificity, precision, F-score. Area Machine Learning Algorithms
analytical skills among their personnel. unsupervised machine learning algorithms. under receiver operating characteristic curve (AUC). • Enhancing Visitor Experience at ISKCON using Text
6. Use analytics in customer requirement analysis, Applications of logistic regression in solving classification Analytics
In an article1 based on a survey of nearly 3000 general management, manufacturing, marketing,
executives, MIT Sloan Management Review reported problems: Sales propensity, employee attrition, marketing
finance, operations and supply chain management. effectiveness.
that there is striking correlation between an
organization’s analytics sophistication and Classification and Regression Trees (CART): Testimonial
its competitive performance. The biggest Gini impurity index, generating business rules using CART The course was extremely valuable and window
obstacle to adopting analytics is the lack opener for me towards the world of Data Analytics.
of knowhow about using it to improve Forecasting: Coming from a Business and operation background,
business performance. Business Analytics Moving average, exponential smoothing, Trend, cyclical the course gave an insight on the statistical methods,
uses statistical, machine learning, artificial and seasonality components, ARIMA (autoregressive application of Data modelling concepts and real life
intelligence, operations research and integrated moving average). case studies which i could relate to my field of work.
management tools to drive business performance. Many 7. Analyse and solve problems from different industries Application of predictive analytics in retail, direct Prof. Dinesh was extremely knowledgeable on the
companies offer similar kind of products and services to such as manufacturing, service, retail, software, marketing, health care, financial services, insurance, subject and guided the class phenomenally. The
customers based on similar design and technology and banking and finance, sports, pharmaceutical, supply chain etc. guest lecturers and industry interaction sessions are
find it difficult to differentiate their product/service from aerospace etc. equally commendable. Being a 6 day session, it gave
their competitors. However, companies such as Amazon, Ensemble Methods: a glimpse of the life at the IIMB campus. Over all it was
8. Hands on experience with software such as Microsoft
Google, HP, Netflix, Procter and Gamble and Capital Introduction to ensemble methods, random forest and worth the time and effort.
Excel, Evolver, LINDO, SPSS, R, Python and other
boosting algorithms. Solving classification problems with Rajith Shankar,
1
M S Hopkins, S LaValle, F Balboni, N Kruschwitz and R proprietary software.
imbalanced data. Working for Al Futtaim Finance PVJSC, in Dubai,
Shockley, “10 Insights: A First look at The New Intelligence
UAE as a Business Manager
Enterprise Survey on Winning with Data”, MIT Sloan
Management Review, Vol. 52, No. 1, 21–31.
 The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management
PROGRAMME DIRECTOR in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance. Established in 1973,
IIMB has adopted the ZOOM platform to IIMB today offers a range of post-graduate and doctoral level courses as well as executive
U Dinesh Kumar conduct synchronous online live sessions education programmes. With a faculty body from amongst the best universities worldwide, VISION
Professor, Decision Sciences after careful evaluation of multiple options. IIMB has emerged as a leader in the area of management research, education and To be a global,
Chairperson MBA (Business Analytics) It helps create a learning environment consulting. IIMB’s distinctive feature is its strong focus on leadership and entrepreneurial renowned academic
IIMB Chair of Excellence skills that are necessary to succeed in today’s dynamic business environment. institution fostering
that is quite similar to a face to face class,
U Dinesh Kumar is a Professor of Decision excellence in management,
and also provides pedagogical tools IIMB has around 100 full time faculty members, more than 1200 students across
Sciences and chairperson of data centre innovation and
that facilitate discussion based learning. various long duration programmes and nearly 6000 annual Executive Education
and analytics lab (DCAL) at IIM Bangalore
Participants will need to have a computer entrepreneurship for
and holds a Ph.D. in Mathematics from IIT participants.
that can download Zoom software and a business, government
Bombay.  Dr Dinesh Kumar introduced
Business Analytics elective course in 2008 to the PGP sound Internet connection to attend the IIMB has obtained the European Quality Improvement System (EQUIS) accreditation and society
students at IIM Bangalore and started one of the first certificate sessions. With extensive experience and awarded by the European Foundation for Management Development (EFMD). IIMB has
programmes in Business Analytics in India in 2010. feedback from resource persons and been ranked No. 2 in the India Rankings 2020 in the Management Education category under
participants over the past few months, the National Institutional Ranking Framework (NIRF) by the MHRD.
Dr Dinesh Kumar has over 20 years of teaching and research IIMB has concluded that the learning can
experience.  Prior to joining IIM Bangalore, Dr Dinesh Kumar has Executive Education Programmes
be enhanced if sessions are conducted
worked at several reputed Institutes across the world including The Executive Education engages with the industry through its various Custom and Open enrolment programmes with
in compact durations of about 1:15
Stevens Institute of Technology, USA; University of Exeter, UK; a view to impart the knowledge and skills necessary to succeed in today’s environment. IIMB’s Executive Education
University of Toronto, Canada; Federal Institute of Technology, minutes. Accordingly, the sessions for
this program will be held from 9.00 am to ranks among the Top 50 Global schools as per Financial Times Executive Education Ranking 2020 and is the only
Zurich, Switzerland; Queensland University of Technology,
1.15 pm in 3 sessions of approximately business school from India to figure in this prestigious list of global providers of Executive Education.
Australia; Australian National University, Australia and the Indian
Institute of Management Calcutta. 1:15 minutes each with breaks

Dr Dinesh Kumar has published more than 70 research articles Registration

in leading academic journals.  Thirty five of his case studies
Last date for registration: 25 September 2020 Please logon to IIMB website www.iimb.ac.in/
on Business Analytics based on Indian and multinational Programme Fee and Payment eep for registering online. Do feel free to get
organizations such as Aavin Milk Dairy, Apollo Hospitals, INR 1,14,050/- Residential and INR 1,02,500/- Non- back to us if you should have any clarification.
Bigbasket, Bollywood, Flipkart.com, Hewlett and Packard, Executive Education Programmes
Residential (+ Applicable GST) per person for participants
ISKCON, Jayalaxmi Agro Tech, Larsen & Toubro, Manipal
from India and its equivalent in US Dollars for participants Indian Institute of Management Bangalore
Hospitals, Mission Hospital, Hindustan Aeronautics Limited,
from other countries. Bannerghatta Road, Bengaluru 560 076
Indian Premier League, Reliance Retail, Shubham Housing
Phone: +91-80-2699 3264 / 2699 3475
Finance Limited, VMWare have been published at the Harvard The programme fee should be received by the Executive Mobile: 7899991002 / 7899991006
Business Publishing’s case portal.  His case studies are used Education Office before the programme commencement Toll free number: 1800 209 3071
by more than 220 Institutions across 61 countries across the date. In case of cancellations, the fee will be refunded only
world.  He has authored 3 books, his recent book is titled, if a request is received at least 15 days prior to the start of E-mail: [email protected]
“Business Analytics – The Science of Data Driven Decision
the programme. If a nomination is not accepted, the fee will For more details on IIMB Executive Education,
Making”, published by Wiley in 2017 which was an Amazon
be refunded to the person / organisation concerned. please visit:
Best Seller.
http://www.iimb.ac.in/eep
Dr Dinesh Kumar has carried out predictive and prescriptive Discount
analytics consulting projects for organizations such as The Early Bird Discount: Nominations received with payments Facebook: http://on.fb.me/1zWioPp
Boston Consulting Group (India) Private Limited, Cavinkare, on or before 19-Oct-20. YouTube: https://bit.ly/1zWi8Qk
Hindustan Aeronautics Limited, Indian Army, Qatar Airways, Early Bird Fee (Residential) INR 1,03,800/-
LinkedIn: http://linkd.in/1G31q38
Mission Hospital, Manipal Hospitals, Scalene Works, Wipro (+ Applicable GST)
Limited, UNIBIC and the World Health Organization etc. Early Bird Fee (Non-Residential) INR 92,250/- Twitter: https://bit.ly/2LuODNn
(+ Applicable GST) Instagram: https://bit.ly/2koNKK3
Dr Dinesh Kumar has conducted training program on Analytics
for several companies’ companies such as Accenture, Aditya Blog: http://blog.iimb.ac.in/
Please Note: All enrolments are subject to review and approval
Birla Group, Ashok Leyland, Bank of America, Blue Ocean
Market Intelligence, Cisco, Fidelity, Hindustan Aeronautics by the programme director. Joining Instructions will be sent to the
Limited, Honey Well, Infosys, ITC Info Tech, Ocwen financial selected candidates 10 days prior to the start of the programme.
Services and so on.  Dr Dinesh Kumar conducts corporate A certificate of participation will be awarded to the participants
training programme in Analytics and trained more than 1000 by IIMB.
professionals in the field of analytics. 
He is the founding president of the Analytics Society of India
(ASI).  Dr Dinesh Kumar was awarded the Best Young Teacher
Award by the Association of Indian Management Institutions in
2003.  He is listed as one of the top 10 analytics academics
in India by the analytics India magazine.  He is the governing
INDIAN INSTITUTE OF MANAGEMENT BANGALORE
council member of the Karnataka Government’s Centre of
Bannerghatta Road, Bengaluru 560 076
excellence for Data Science and Artificial Intelligence set up in
Phone: +91-80-2699 3264/3475 | Fax: +91-80-2658 4004/4050
Collaboration with NASSCOM.
E-mail: [email protected] Go to IIMB website