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This document contains survey results from respondents about their purchase and perception of Kamachi TMT steel brand products. It includes classifications of respondents by age, occupation, factors influencing purchase, image of pricing, best company image, and levels of satisfaction. Key findings are that quality and price were most influential for purchases, perceptions of pricing ranged from expensive to reasonable, and most respondents were satisfied or neutral overall.

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59 views

For Data Analysis

This document contains survey results from respondents about their purchase and perception of Kamachi TMT steel brand products. It includes classifications of respondents by age, occupation, factors influencing purchase, image of pricing, best company image, and levels of satisfaction. Key findings are that quality and price were most influential for purchases, perceptions of pricing ranged from expensive to reasonable, and most respondents were satisfied or neutral overall.

Uploaded by

Add K
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Options 18-25 26-35 36-45 46 and above

CLASSFICATION OF RESPONDENTS BASED ON AGE GROUP 36 27 23 14

chi 2

Self
Options Professional employed Employed
CLASSFICATION OF RESPONDENTS BASED ON OCCUPATION 39 30 31

corr 2

Easy
Brand Availabilit
Options Image Price Quality  y    Others
CLASSFICATION OF RESPONDENTS TO PURCHASE
KAMACHI TMT STEEL BRAND PRODUCTS 20 32 35 12 1

corr 2

Friend
Displa s& Word of
Options Advertising  y Family mouth  Dealer
CLASSFICATION OF RESPONDENTS INFLUENCED YOU TO BUY
THE ABOVE STATED KAMACHI TMT STEEL 13 22 20 25 20

corr 1
Somewh
at Not
Very Expensiv expensiv Reasonabl expensiv
Options expensive e e e price e at all
CLASSFICATION OF KIND OF IMAGE DO YOU HAVE ABOUT
THE PRICING OF OUR BRAND 20 15 30 25 10

chi 1

Tata
Amman Tisco Ferron kamachi Tirumal
Options steel n Steels TMT a TMT

CLASSFICATION OF RESPONDENTS WHICH COMPANY HAS


THE BEST IMAGE IN TMT PRODUCTS 16 29 24 20 11

chi 2

Image of
the Pricin Qualit Good Discount/Offer
Options product g y Service s
CLASSFICATION OF RESPONDENTS APART FROM THE
DIRECT BENEFIT OF THE PRODUCT 15 24 26 17 18

corr 1
Highly
Highly Satisfie Dissatisfie Dissatisfie
Options satisfied d Neutral d d
CLASSFICATION OF RESPONDENTS OVERALL SATISFIED
WITH KAMACHI TMT PRODUCTS 28 36 22 8 6

OVERALL SATISFACTION WITH KAMACHI TMT PRODUCTS

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