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Big Data Analytics PDF

The document discusses big data analytics, including what it is, what it is not, and how it has evolved over time. Big data analytics uses technology to analyze large and diverse datasets, enabling faster and better decision making. It allows insights from customer, partner, and business data. The document also classifies analytics into basic, operationalized, advanced, and monetized categories, as well as Analytics 1.0, 2.0, and 3.0, tracing the evolution from descriptive to predictive to prescriptive analytics using both small and big data sources.

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232 views22 pages

Big Data Analytics PDF

The document discusses big data analytics, including what it is, what it is not, and how it has evolved over time. Big data analytics uses technology to analyze large and diverse datasets, enabling faster and better decision making. It allows insights from customer, partner, and business data. The document also classifies analytics into basic, operationalized, advanced, and monetized categories, as well as Analytics 1.0, 2.0, and 3.0, tracing the evolution from descriptive to predictive to prescriptive analytics using both small and big data sources.

Uploaded by

SAYYAD RAFI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Amritpal Singh

Introduction
DataInformationKnowledgeActionable
insights

CollectingOrganizingSummarizingAnaly
zingSynthesizing Decision Making
Type of data available for
analysis
Website
Billing
ERP
CRM
RFID
Social Media
What is Big Data
Analytics
Big Data Analytics is technology enabled
analytics

Quite a few tools are available in market


today.

Helps in quicker and better decision making

A tight handshake between 3 communities :


IT, business users and data scientist
What is Big Data
Analytics
Better, faster decision in real time

Move code to data for greater speed and


efficiency

Working with datasets whose volume and


variety is beyond the storage and processing
capability of typical database software

Richer, deeper insights into customers,


partners and business
What is Big Data
Analytics
Time sensitive decisions made in near real
time by processing a steady stream of real
time data.

IT collaboration with business users and data


scientists.

Competitive Advantage
What Big Data Analytics
is not
“One size fit all” traditional RDBMS built on
shared disk and memory.

Only used by huge online companies such as


Google and Amazon.

Meant to replace data warehouse.

Only about Volume

Just about technology


What Big Data Analytics
is not
Meant to replace RDBMS

So, it is here to coexist with both RDBMS and


Data warehouse
Why this sudden hype
Data is growing at 40 % compound annual
rate, reaching nearly 45 ZB by 2020.

500 million tweets posted by Twitter daily

2.7 billion likes and comments are posted by


FB daily

Cost per gigabyte of storage has hugely


dropped

There are several analytical tools available in


market today
Classification of Analytics
Those that classify analytics into basic,
operationalized, advanced and monetized

Those that classify analytics into analytics


1.0, analytics 2.0 and analytics 3.0
Classification of Analytics
Classification of Analytics
Basic Analytics

This is basically slicing and dicing of data.


This is about reporting on historical data,
basic visualizations

Operationalized Analytics

It is operationalized analytics if it gets woven


into enterprise’s business process
Classification of Analytics
Advanced Analytics

This largely is about forecasting for future by


way of predicting and prescriptive modelling

Monetized Analytics

This is analytics in use to drive direct


business revenue
Classification of Analytics
Analytics 1.0

Descriptive Statistics (report on events,


occurences, etc. of past)

Key questions asked : What happened ?


Why did it happened ?

Data from ERP, CRM and 3rd party


applications
Classification of Analytics
Small and structured data

Mid 1950-2009

Data stored in data warehouse or data marts

Relational Databases
Classification of Analytics
Analytics 2.0 (2005 to 2012)

Descriptive + Predictive Statistics

(use data from past to make predictions for


future)

Key questions asked : What will happen ?


Why will it happen ?
Classification of Analytics
Big Data

Data is mainly unstructured

This fast flow of data entailed that influx of


big volume data had to be stored and
processed rapidly, often on massive parallel
servers running hadoop.

Hadoop Clusters
Classification of Analytics
Analytics 3.0

Descriptive+Predictive+Prescriptive

Use data from past to make predictions for


future and at same time recommendations to
leverage the situation to one’s advantage

Key questions asked :What will happen ?


Why will it happen ?
Classification of Analytics
Why it will be happen ?
What should be action taken to take
advantage of what will happen ?

A blend of big data and data from CRM, ERP


and 3rd party applications

A blend of big data and traditional analytics


to yield insights and offerings with speed and
impact
Classification of Analytics
Machine Learning Techniques

2012-present
Classification of Analytics

Prescriptiv
Analytics
Classification of Analytics
What happened ?
Why did it happen ?
What will happen ?
How can we make it happen ?

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