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Review Your Customer Buying Process

The document outlines a process for reviewing a company's customer buying process. It discusses mapping out the four stages of the customer buying process: pre-purchase, purchase, delivery, and evaluation. It also recommends identifying the target customer and discussing what is most important to customers at each stage, as well as the typical time spent at each stage and how it could be improved. Finally, it suggests reflecting on insights gained from team feedback, differences in perspectives, and actions to take in response.

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47 views2 pages

Review Your Customer Buying Process

The document outlines a process for reviewing a company's customer buying process. It discusses mapping out the four stages of the customer buying process: pre-purchase, purchase, delivery, and evaluation. It also recommends identifying the target customer and discussing what is most important to customers at each stage, as well as the typical time spent at each stage and how it could be improved. Finally, it suggests reflecting on insights gained from team feedback, differences in perspectives, and actions to take in response.

Uploaded by

Tnum
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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How to review your Customer Buying Process

When you review the map with your team, discuss the following:

 The four stages of the Customer Buying Process.

Pre Purchase

Planned purchase or impulse purchase.

Brand awareness.

Location.

Purchase

Range.

Price.

Atmosphere.

Delivery

Smooth payment process.

Evaluation

No negative experiences.

 Your identified target customer.

My Target Customer is between the age of 25 to 45 men or woman, who need to resolve a
problem in their life.

 The most important thing for the customer at each stage in the process.

Is Value they receive in terms of attention and connectedness

 The approximate time that each stage in the process currently takes, and how this could
be improved.
 The purchase takes time , can be improved by more positive videos.
Reflect on your findings
After you have gathered your team’s feedback, you might want to consider the following:

 Any surprising insights you have gained from different members of the team.
 Differences in perspective within your team, and possible reasons for this.
 Actions you could take in response to the feedback provided.

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