BM006-3-2-CRI Assignment Page 1 of 10

Test Specification Table

CLO1 Explain the importance of innovation im Group Assignment (Idea
managing a business organisation (A3, PLO4) Generation)

CLO2 Propose models and analytical tools to support Individual Assignment

the development of the business strategy (A5, (Product Description Market
PLO10) Identification and Idea
Evaluation)

CLO3 Present the ideas that lead to the development Individual Presentation
of innovative business growth (A2, PLO5)

Group Assignment (30%):

  Question Vs Taxonomy  
Question   Affective Level
No. Topic 1 2 3 4 5 6 PLO
  SQ SQ SQ SQ SQ SQ
The concept of innovation, different
phases in innovation, types of innovation
1 and the different theories of innovation.     100%       4
The stages of problem solving and idea
generation techniques

  Total     100%        

Individual Assignment (50%):

  Question Vs Taxonomy  
Question   Affective Level
No. Topic 1 2 3 4 5 6 PLO
  SQ SQ SQ SQ SQ SQ
Idea evaluation analysis, intellectual
1 property in relation to innovation and         100%   10
innovation strategy

  Total         100%    

Individual Presentation (20%):

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  Question Vs Taxonomy  
Question   Affective Level  
No. Topic 1 2 3 4 5 6 PLO
  SQ SQ SQ SQ SQ SQ
The process of innovation in the   100%         5
1
industry
  Total   100%          

Objectives of the Assignment

 To show ability in finding facts and defining the problems for the purpose of establishing
the framework for idea generation.
 To display the competencies of using creative tools and techniques for idea generation.
 To exhibit the competencies in evaluating ideas and making comparison against available
alternatives.

QUESTION

You are a Software Development Manager of an IT Consultant company that is growing rapidly
and an innovative leader in providing solutions on consumer products/services. The company
plans to introduce a new solution and sustain their competitive position in the market. As such,
you are assigned by the company’s CEO to come up with a new solution offering and present a
proposal of the new solution concept that will appeal to the market. Your proposed ideation
concept needs to be realistic and marketable within five (5) years.

It is important that your ideation concept is able to show how innovative the idea in comparison
to the available alternatives in relation to ‘AGRICULTURAL’ issues for business perspectives.
In addition, the value it can specifically provide to the targeted market.

You are required to conduct a survey to evaluate your idea with 10 APU students. The main
purpose of the survey is to get their feedback with regards to your proposed concept. The
information will then be used in your idea evaluation in Part 5 of your report.

Your written proposal has to be submitted by the date of submission with a softcopy in CD
format.
Your written proposal needs to follow the format given below:

 Executive Summary
 Table of Contents
 Part 1
- Introduction on the company background

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- Problem Statement – about the product that you want to propose

- Competitor Analysis, comparison of common attributes of two (2) products from two
direct competitors
- Objective Statements,
 Part 2
- Idea generation
 Part 3
- Product Concept Description
 Part 4
- Market Identification – marketing strategy – product package, place, price and promotion
 Part 5
- Idea Evaluation
 Conclusion – discuss the problems of existing technologies of product infrastructure
 References
 Part 6
- Appendix (attachments of your survey & other supporting information to your document)

PART 1: PROBLEM STATEMENT, COMPETITOR ANALYSIS AND OBJECTIVE

STATEMENT

A. Problem Statement
 Your problem analysis needs to be related to your objective statement
 Important Note: Your problem analysis will later be referred to in your idea generation

B. Competitor Analysis
 Compare and contrast two (2) products of any two (2) direct competitors (table form)
 Include the following:
- Opening (overall summary of competitors’ profile)
- Common attributes (essay)
a. Uniqueness
b. Limitation
c. Technology

C. Objective Statement
 One sentence to indicate the general scope of your creative focus.

PART 2: IDEA GENERATION – Choose any two techniques)

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Attribute Listing
Fishbone
SCAMPER
Morphological
Force Fitting Triggers
Heuristic ideation technique
Lotus Blossom
Concept fan
Mind mapping

PART 3: PRODUCT CONCEPT DESCRIPTION

 Present the visual or visuals of the product concept

 Visual can be sketched by hand or drawn using available softwares.
 Label each component accordingly

*Be as detailed as possible. Avoid giving generic description of the product.

 Include the following:

 Features
 Functions
 Technologies

*Be as detailed as possible. Avoid giving generic description of the product.

PART 4: MARKET IDENTIFICATION

 Justify your marketing strategies.

a. Price
b. Product/Package
c. Place
d. Promotion

*Be as detailed as possible. Avoid giving generic description of the marketing strategies.

PART 5: IDEA EVALUATION (Choose any two of the techniques)

• 1. Cost-benefit analysis
• 2. Decision trees
• 3. Evaluation matrix

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• 4. Force field analysis

• 5. Sticking dots
• 6. SWOT analysis

PART 6: SURVEY (to be attached as hardcopy in the appendix)

 Survey forms.
 Date & signatures of your survey respondents are required.
 All components in the survey form are required to be filled.
 Completed survey forms are to be attached in the appendix.
 Attach original completed survey forms with the hardcopy of assignment.
 Information from the survey forms will be used in idea evaluation.

TASK A - GROUP ASSIGNMENT

You are expected to work in a group of 3-4 people. Your group is required to fill in a Task
Allocation Form and submit together with the assignment. The task allocation between the
group members should indicate how the tasks within the assignment are allocated. The Group
Work will be assessed with a total weightage of 30%.

TASK B – INDIVIDUAL ASSIGNMENT

You are also required to submit an Individual assignment, weightage at 50% based on the
chosen company in Task A.

ASSESSMENT CRITERIA:-
The assignment will be evaluated based on the following criteria: You will be assessed as
follows:

Task A - Group Assignment (30%)

MARKS ALLOCATION
Introduction 5 marks

Problem Analysis 10 marks

Objective Statement 5 marks

Situation analysis (SWOT/PESTEL) 30 marks

Idea generation and Idea summary 40 marks

Conclusion 5 marks

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References 5 marks

TOTAL 100 marks

Task B – Individual Assignment (based on the chosen company in Task A) (50%)

MARKS ALLOCATION
Introduction 5 marks

Competitor Analysis 10 marks

Product Description 30 marks

Market Identification 20 marks

Idea Evaluation 20 marks

Conclusion 5 marks
References 5 marks
Overall quality of the report 5 marks

TOTAL 100 marks

Individual Presentation (20%)

Quality of the presentation material 10%

The voice (varying the tone, audible-can be 5%

heard in the Lecture room and by all other
classmates and the pace-not too fast, too slow
and nervous)
Overall body language and appearance 5%

PERFORMANCE CRITERIA FOR OVERALL QUALITY OF PROPOSAL

 This criterion will assess the overall use of language appropriate for writing a formal
business proposal, the organisation of information and the presentation of your proposal.

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 It also includes consideration of how you present your executive summary. You are to
follow the below structure for writing your executive summary.
- Name of the proposed product concept
- Type of product proposed and (if applicable) the technologies used
- Needs of the market identified (to show the reasons why the proposed product concept
can solve the current problem or problems faced by customers in the market)
- Names of the competitors and their competing alternatives
- Proposed price of the product
- Idea generation tools and techniques used
- Idea evaluation tools and techniques used

OTHER REQUIREMENTS

Format of Writing

 You are to use the following format of writing.

- Font type: Times News Roman
- Font size: Heading – 16pts, subheading – 14pts, normal writing – 12pts
- Line spacing: 1.5
- Caption and the source of information are to be given to each diagram, chart, and table
used in your answer.

The assignment should be a formally written document and the contents of which should be
about 1,500 words (excluding appendices) for Group Task and 2,250 words for Individual
Task. You may include diagrams, figures, tables etc without word penalty.

References and Citations

 References and citations are to be written according to Harvard Referencing System.

 Ensure the format you use for writing your citations and references is consistent throughout
the document.
 Ensure each citation has its corresponding reference and each reference has its citation in the
answer.
 You should on no account make reference to www.wikipedia.com, www.about.com, or the
likes as sources for your work. These websites can be useful to provide you with the
definitions and the general ideas about the concepts within the module but it is not acceptable
in your academic writing.

Additional Information
 The idea of ‘innovation’ in this assignment will be seen in objective manner meaning the
product concept that you propose must not exist in the market around the world (Note: This
can be verified by the marker via online by typing in the relevant keywords) and not from a
subjective perspective where the idea, if applied, is considered novel to an individual, an

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organisation or a nation. This is to avoid students having simply copy an idea or taking a
product which already exists in another country than merely apply to the country and market
of their choice which shows no creative effort.

 However, this does not mean that students have to create something new from scratch. They
can use those ideas or products that already exist and propose something new by combining
two or more different functions, using different materials, modifying the existing product for
different use, rearranging the parts of the product, minimising the size, etc. as long as the
proposed product concept can appeal to the target market and effectively compete with the
competitors.

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CREATIVITY AND INNOVATION: QUESTIONNAIRE (TO BE FILLED IN BLUE INK)

This questionnaire is to be used by CRI students with regards to the acceptability and implementation of
their ideas. Some of the information given by the respondents will be required to be incorporated into
the idea evaluation especially the answers and suggestions given in Q8, Q9, Q10, Q12, and Q13.
Suggestions given by the interviewee should be presented as recommendations for maximising the
supporting factors and/or minimising the restricting factors.

You will be required to explain your ideas to the interviewees and show how it can provide value to the
target market and make comparisons to other available alternatives in order to determine the
innovativeness of your idea. The responses need to be attached as appendices in your assignment.

INTERVIEWEE’S NAME: ___________________________ DATE:____________

APU EMAIL: _____________________________________________

1. Are you clear with the idea proposed by Not clear 1 2 3 4 5 Very clear
the student?

2. Is the description of the target market Highly 1 2 3 4 5 Highly

specific or general? general specific
Note: Specific detail of target market(s) is desired rather
than providing a general description.

3. Has the student explained the value Not clear 1 2 3 4 5 Very clear
that will be provided by his or her idea
to the target customer(s) or user(s)
clearly?

4. How far do you agree that the value Not 1 2 3 4 5 Highly

provided by the proposed idea is relevant relevant
relevant to the target market/user?

5. How innovative is the proposed idea? Not 1 2 3 4 5 Highly

innovative innovative

6. How unique is the proposed idea when Not 1 2 3 4 5 Very

compared to the identified competing unique unique
alternatives?

7. How far is the proposed idea Highly 1 2 3 4 5 Highly

considered to offer superior value when inferior superior
compared to the identified competing
alternatives?

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8. What are the limitations of the proposed idea?

____________________________________________________________________________________

____________________________________________________________________________________

9. What are the non-technical feedbacks (which can include barriers from the political-legal, social-
cultural, economic and ecological environment) do you think may exist when the proposed idea is to
be implemented?

____________________________________________________________________________________

____________________________________________________________________________________

10. Will there be any technical feedbacks in designing and implementing the proposed product/
service/process innovation?
____________________________________________________________________________________

____________________________________________________________________________________

11. Do you agree that the proposed product/service/process innovation can be introduced within FIVE
(5) YEARS from now?  Yes  No

12. What suggestions can you provide to overcome any limitations, non-technical problems and
technical difficulties that you have identified above?

____________________________________________________________________________________

____________________________________________________________________________________

13. What other suggestions or comments can you give in order to improve the idea?

____________________________________________________________________________________

____________________________________________________________________________________

I, ______________________________________, hereby declare that the above information is provided

by my good self in support of the effort made by the student in writing their Creativity and Innovation
assignment.

______________________________________

Date & Signature of respondent

Level 2 Asia Pacific University of Technology and Innovation 201911