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Negotiations
Presented by:
Michael Erdle,
Managing Partner, Deeth Williams Wall LLP
December 6, 2007
It’s Negotiable:
A Guide for Entrepreneurs
Michael Erdle,
Managing Partner
Introduction
Negotiation Problems
Negotiation Skills
Dispute Resolution
In theory there is no difference between
theory and practice. In practice, there is.
-- Jan van de Snepscheut
What is Negotiation?
Everything is negotiated.
Family and personal
● “Where should we go for lunch?”
● “Can I borrow the car?”
Academic research
● “Fund my project.”
● “Publish my paper.”
Business ventures
● “I want a raise.”
● “Invest in my company.”
● “Pay me a license fee or I’ll sue you.”
Negotiation Goals
Distributing Value vs. Creating Value
Opportunistic
Problem-solving
Identify Issues
Consider Interests
Mutual
Complementary
Conflicting
Negotiation Goals
Successful relationships are built on
communication and trust.
Negotiation is one way of creating trust – or
deciding whether trust is justified.
Example: “The Prisoner’s Dilemma” a
classic negotiation game
One-time deal vs. continuing relationship
Negotiation Styles
Assertiveness vs. Empathy
Three common negotiation styles:
Competitive
Accommodating
Avoidance
Effective negotiator is both assertive and
empathetic.
Negotiation Skills
Communication is the key to effective
negotiation.
Understanding and recognition do not
mean compromise and concession.
What you say is often less important than
how you say it.
Tone
Body language
Negotiation Skills
Listening
Develop “active listening”.
Understanding
Acknowledge the other person’s perspective.
Flexibility
Be open to other options.
Pragmatism
Be ready to accept the best available option.
Effective Negotiation
Interests vs. Positions
“Needs” vs. “wants”
“Separate the Person from the Problem.”
Soft on the person
Hard on the problem
Consider other Options
Negotiation
Use Objective Alternatives
Look for a “win-win” solution
Determine BATNA
Best Alternative to Negotiated Agreement
Negotiation Traps
Classic “Hard Bargaining” Ploys
Extreme claims, small concessions
“Take or leave it.”
Unreciprocated offers
Threats and warnings
Attacking the alternatives
Good cop, bad cop
Ways to Respond
Extreme claims, small concessions
Tit for Tat – make equally small concessions
“Take or leave it.”
Make a counter offer
Offer an alternative
Don’t be afraid to walk away.
Ways to Respond
Unreciprocated offers
Don’t negotiate against yourself.
Wait for a counter offer.
Threats and warnings
Don’t make a counter-treat.
Challenge the underlying assumptions .
Ways to Respond
Attacking the alternatives
Ask for an explanation.
“Why do you have a problem with…?”
Good cop, bad cop
Negotiate with the boss.
Use the “good cop” to your advantage.
Case Studies
Research Projects
Business Partnerships
Technology Licensing
Research Projects
Academic Interests Commercial Interests
Publication Confidentiality
Collaboration Exclusivity
Increase knowledge Develop product
Obtain funding Generate revenue and profits
Business Partnerships
“Senior” partner “Junior” partner
Expand the business Expand the business
Maintain reputation Build reputation
Short-term focus Long-term focus
Technology Licensing
Licensor Licensee
Access to markets Access to technology
Guaranteed revenue Low up-front cost
Minimum continuing obligations Guaranteed continuing support
Low risk Low risk
Dispute Resolution
Arbitration Litigation
Mediation
Interest-based Mediation
Mediator is a facilitator
Focus on interests, not legal rights or obligations
Options for creative solutions
Evaluative Mediation
Neutral evaluation
Based on legal rights & obligations
Mediation
Qualities of a successful mediator
Negotiation & mediation process skills
Subject area knowledge
Lets parties make key decisions
Creative approach to the problem
Patience
Resources
Cohen: You Can Negotiate Anything, Bantam,
1980
Fischer, Ury and Patton: Getting to Yes,
Penguin, 1991
Ury: Getting Past No, Bantam, 1993
Mnookin, Peppet and Tulumello: Beyond
Winning, Harvard University Press, 2000
Questions?
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