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MKT10007 Assignment 4 Companion Document - 2

This 10-page document provides guidance for an assignment on positioning and product life cycle classification. It outlines the logic sequence for identifying an unique selling proposition, justifying it using criteria, and including it in a brand positioning statement. It also notes that positioning maps should demonstrate the USP and other factors of importance to consumers. Relevant data to support product life cycle classification is mentioned. Appendices are referenced to justify marketing mix recommendations regarding PLC and the diffusion of innovation theory.

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Renee Wong
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55 views10 pages

MKT10007 Assignment 4 Companion Document - 2

This 10-page document provides guidance for an assignment on positioning and product life cycle classification. It outlines the logic sequence for identifying an unique selling proposition, justifying it using criteria, and including it in a brand positioning statement. It also notes that positioning maps should demonstrate the USP and other factors of importance to consumers. Relevant data to support product life cycle classification is mentioned. Appendices are referenced to justify marketing mix recommendations regarding PLC and the diffusion of innovation theory.

Uploaded by

Renee Wong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MKT10007 Fundamentals of Marketing


Semester 1, 2018

Assignment 4: Companion Document


Positioning; Check Points - Have you followed this logic sequence?;

 identify USP >


 Justify your USP using the Criteria >
 Include that USP in the Brand Positioning statement >
 Demonstrate USP and other elements of your positioning using the Positioning
Maps, where one of the axes on one of the maps is a USP and other axes
demonstrate other Factors which the consumers regard as important.

Relevant data to support your PLC classification would


include date since product launched, typical life cycle of
previous models, sales growth rates and trends.

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Appendix A - D and HD Assignments will refer to arguments on these slides to justify their recommendations regarding Marketing Mix
with reference to PLC and Diffusion of Innovation

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